TWI776940B - Real property marketing system and method - Google Patents

Abstract

The present invention discloses a real estate marketing system and method. The real estate marketing system includes an intelligent electronic device, at least one geographic information system, a geographic information analysis module, a display module and a competitiveness calculation module; wherein the geographic information analysis module transmits the interface selection information to the intelligent electronic device to generate plural numbers a plurality of interface selection result information, and the geographic information analysis module extracts a plurality of geographic information corresponding to at least one geographic information system according to the plurality of interface selection result information, and integrates the plurality of geographic information to generate at least one analysis result information; the display module The intelligent electronic device is connected and at least one real-world information is provided to the intelligent electronic device according to the real-world demand information; the competitiveness calculation module is connected with the intelligent electronic device, and when the intelligent electronic device receives at least one analysis result information, the competitiveness calculation model The group transmits the corresponding first competitiveness information and a plurality of competitiveness option information to the smart electronic device, the smart electronic device generates a plurality of competitiveness selection result messages, and the competitiveness calculation module generates a plurality of competitiveness selection result messages according to the plurality of competitiveness selection result messages. an arithmetic code, the translation unit generates a cognitive process sequence according to the plurality of arithmetic codes, the scoring matrix unit generates second competitiveness information according to the cognitive process sequence, and the competitiveness calculation module changes the first competitiveness information according to the second competitiveness information.

Description

Real estate marketing system and method

The present invention relates to a marketing system and method, in particular to a real estate marketing system and method.

In the current real estate purchase mode, the buyer's house purchase information usually comes from newspapers, magazines, reception centers, introductions from relatives and friends, and Internet resources, etc., and the final buyer will go to the sample house in the reception center to learn more about the construction project information, and then make a decision to purchase a house. However, the sample houses are usually demolished and abandoned after the sale of the houses, which will waste a lot of social resources.

When the buyer goes to the sample house in the reception center to learn about the construction project information, the buyer will face many house purchase situations. For example, when the buyer confirms the layout configuration or price range of the construction project, he cannot immediately confirm the relevant information of other surrounding construction projects, so he cannot effectively Cross-comparison is performed, and when it wants to understand the surrounding information such as the traffic conditions or street environment of the project, it is necessary to obtain the surrounding information analysis based on the seller's point of view through the seller's time-consuming and lengthy analysis and comparison. The buyer's time, and compared with the relevant information held by the seller, the buyer will usually be on the weak side of information asymmetry (Unbalanced Information), which will prevent the buyer from effectively purchasing a house that meets his needs.

In view of the above problems, the inventors of the present invention improve the marketing methods and auxiliary marketing tools that cannot effectively prevent consumers from being disadvantaged by information asymmetry in the process of buying houses, so as to solve the conventional real estate marketing problems.

In view of the above-mentioned conventional problems, the object of the present invention is to provide a real estate marketing system, which includes an intelligent electronic device, at least one geographic information system, a geographic information analysis module, a display module and a competitiveness calculation module; at least one of which The geographic information system respectively includes a plurality of geographic information; the geographic information analysis module connects the multiple geographic information systems and the intelligent electronic device, the geographic information analysis module transmits the interface selection information to the intelligent electronic device, and the intelligent electronic device selects the information according to the interface A plurality of interface selection result messages are generated and sent to the geographic information analysis module. The geographic information analysis module extracts a plurality of geographic information corresponding to at least one geographic information system according to the plurality of interface selection result messages, and the geographic information analysis module integrates the plurality of geographic information. A piece of geographic information is generated to generate at least one analysis result information and sent to the intelligent electronic device; the display module includes a plurality of real-world information and is connected to the intelligent electronic device, and the intelligent electronic device transmits the real-world demand information to the intelligent electronic device according to the at least one analysis result information The display module, the display module provides at least one real-world information to the intelligent electronic device for display according to the real-world demand information; the competitiveness calculation module is connected to the intelligent electronic device, and the competitiveness calculation module includes a translation unit and a scoring matrix unit and a plurality of first competitiveness information, when the intelligent electronic device receives at least one analysis result information, the competitiveness calculation module transmits the corresponding first competitiveness information and a plurality of competitiveness option information to the intelligent electronic device, the intelligent electronic device The device generates a plurality of competitiveness selection result messages according to the plurality of competitiveness option information and transmits them to the competitiveness calculation module. The competitiveness calculation module generates a plurality of calculation codes according to the plurality of competitiveness selection result messages, and the translation unit generates a plurality of calculation codes according to the plurality of calculations. The code generates a cognitive process sequence, the scoring matrix unit generates the second competitiveness information according to the cognitive process sequence, and the competitiveness calculation module changes the first competitiveness information according to the second competitiveness information.

Preferably, the interface selection information may include a geographic location area, a construction project type area, a construction project pattern area, a price range area, and an environmental screening area, and at least one analysis result information includes a construction project basic data area, The project price area, the geographic location indication area, the sales unit information area or a combination thereof, and at least one analysis result information includes text, a pattern or a combination thereof.

Preferably, the display module may include a welcome unit and at least one display unit. When the display module receives the real-world demand information, the display module executes the welcome unit to correspondingly provide at least one real-world information and transmit it to the intelligent electronic device, And the display module executes at least one display unit to correspondingly provide at least one real-world information and transmit it to the intelligent electronic device.

Preferably, the plurality of competitiveness option information may include a plurality of administrative condition options, a plurality of traffic condition options, a plurality of street environment options, a plurality of land condition options or a combination thereof, and the plurality of calculation codes correspond to the plurality of respectively. Competitive option information.

Preferably, the cognitive process sequence may include seller condition sites and buyer condition sites, and the scoring matrix unit generates the second competitiveness information according to the seller condition sites and the buyer condition sites.

Based on the above purpose, the present invention further provides a real estate marketing method, which is suitable for a real estate marketing system including an intelligent electronic device, at least one geographic information system, a geographic information analysis module, a display module and a competitiveness calculation module, and the real estate marketing method The method includes the following steps: generating a plurality of interface selection result messages according to the interface selection information, and integrating a plurality of geographic information and correspondingly generating at least one analysis result information according to the plurality of interface selection result messages. Reality demand information is generated according to the at least one analysis result information, and the actuality information is obtained by using the reality demand information. A plurality of competitiveness selection result messages are correspondingly generated according to the plurality of competitiveness option information, a plurality of calculation codes are generated according to the plurality of competitiveness selection result messages, and a cognitive process sequence is correspondingly generated, and a second competition is generated according to the cognitive process sequence power information, and the first competitiveness information is changed according to the second competitiveness information.

To sum up, the real estate marketing system of the present invention has the following advantages:

(1) Compared with the conventional real estate sales method, the real estate marketing system and method of the present invention can provide a plurality of interface selection result information to the geographic information analysis module through the intelligent electronic device. The information analysis module selects the result information according to the plurality of interfaces to extract a plurality of geographic information corresponding to at least one geographic information system, and the geographic information analysis module integrates the plurality of geographic information to generate at least one analysis result information; therefore, the buyer can use The real estate marketing system quickly obtains the analysis result information, and further confirms whether it meets their housing needs by using the information contained in the detailed information, which can save the seller's time for providing construction information, and can effectively save the buyer's waiting and waiting when buying a house. Evaluation time.

(2) The real estate marketing system may include a display module, in which the intelligent electronic device can transmit real-world demand information to the display module according to the analysis result information, and the display module provides at least one real-world information to the intelligent device according to the real-world demand information Electronic device; in this way, the buyer can view the real-world information displayed on the smart electronic device after confirming the relevant analysis results of the project. This display module uses the mixed reality (Mixed Reality) technology, so the buyer can effectively It can effectively reduce the seller's cost of sales and reduce the waste of resources and funds caused by the one-time use of the reception center facilities.

(3) The real estate marketing system may include a competitiveness calculation module, wherein when the intelligent electronic device receives at least one analysis result information, the competitiveness calculation module transmits the corresponding first competitiveness information and a plurality of competitiveness option information to the intelligent electronic device The electronic device, the intelligent electronic device will generate a plurality of competitiveness selection result messages and send them to the competitiveness calculation module, and calculate the second competitiveness information through the competitiveness calculation module, and further use the second competitiveness information Change the first competitiveness information; therefore, after viewing the analysis result information of the project, the buyer can understand the relevant competitiveness information of the project at the same time, and can submit the relevant data so that the competitiveness calculation module can further update the relevant competition of the project force information, while the seller It can also adjust its sales strategy based on the competitive information, so as to effectively make the buyers and sellers present a state of information symmetry.

In order to make the above-mentioned purpose, technical features, and gain after actual implementation more obvious and easy to understand, the following will be described in more detail with the aid of a preferred embodiment example and corresponding related drawings.

10: Real Estate Marketing System

20: GIS

30: Geographic Information Analysis Module

40: Smart Electronic Devices

50: Display Mods

60: Competitiveness Calculation Module

70: Geographic Information

80: Interface selection information

90: Interface selection result message

100: Analysis result information

110: Reality Demand Information

120: Reality Information

130: Competitive Option Information

140: Competitive Selection Results Message

151: First Competitiveness Information

152: Second Competitiveness Information

160: Translation Unit

170: Scoring Matrix Unit

180: Calculus Code

190: Sequence of Cognitive Processes

S1, S2, S3: Steps

Fig. 1 is a system configuration diagram of a real estate marketing system according to the present invention.

FIG. 2 is a schematic diagram of the calculation of the competitiveness module of the real estate marketing system according to the present invention.

FIG. 3 is a flow chart of a real estate marketing method according to the present invention.

In the description of the present invention, it should be noted that the orientation or positional relationship indicated by the terms "inside" and "outside" is based on the orientation or positional relationship shown in the accompanying drawings, and is only for the convenience of describing the present invention and simplifying the description, It is not intended to indicate or imply that the device or element referred to must have a particular orientation, be constructed and operate in a particular orientation, and therefore should not be construed as limiting the invention. Furthermore, if the terms "first" and "second" are used for descriptive purposes only, they should not be construed to indicate or imply relative importance.

In the description of the present invention, it should be noted that, unless otherwise expressly specified and limited, the terms "link", "transmit", "integrate", "provide", "operate", "change", "generate" and "Import" should be understood in a broad sense. For those skilled in the art, the specific meanings of the above terms in the present invention can be understood in specific situations.

Embodiments of the real estate marketing system and method according to the present invention will be described below with reference to the related drawings. For ease of understanding, the same elements in the following embodiments are marked with the same symbols for description.

Please refer to Figure 1 and Figure 2, Figure 1 is a system configuration diagram of the real estate marketing system of the present invention, and Figure 2 is a schematic diagram of the calculation of the competitiveness module of the real estate marketing system of the present invention. As shown in the figure, the purpose of the present invention is to provide a real estate marketing system 10 , which includes an intelligent electronic device 40 , at least one geographic information system 20 , a geographic information analysis module 30 , a display module 50 and a competitiveness calculation module 60 ; At least one geographic information system 20 includes a plurality of geographic information 70 respectively; the geographic information analysis module 30 connects a plurality of geographic information systems 20 and the intelligent electronic device 40, and the geographic information analysis module 30 transmits the interface selection information 80 to the intelligent electronic device 40 The electronic device 40 , the intelligent electronic device 40 generates a plurality of interface selection result messages 90 according to the interface selection information 80 and transmits them to the geographic information analysis module 30 , and the geographic information analysis module 30 extracts corresponding information according to the plurality of interface selection result messages 90 . The plurality of geographic information 70 of at least one geographic information system 20, the geographic information analysis module 30 integrates the plurality of geographic information 70 to generate at least one analysis result information 100 and transmit it to the intelligent electronic device 40; This is limited.

The geographic information system 20 is a data management system that combines spatial data and attribute data, and further includes geographic information 70 such as maps from the Central Geological Survey and the National Land Surveying and Mapping Center. The above is only an example, not a limitation.

The interface selection information 80 may include a geographic location area, a project type area, a project layout area, a price range area, and an environment screening area. For example, the buyer can select the desired purchase through the smart electronic device 40 according to the interface selection information 80 The location of the project, and the building type of the project, such as elevator building, open sky or villa, etc., can be selected, and the architectural pattern of the project can be selected. The architectural pattern can include the number of living rooms, bathrooms or kitchens respectively. , and can choose the price range of the project to provide the system with a limited search for projects within the price range, and can further select the surrounding environment of the project. The construction of a school or a hospital can be selected from the relevant options According to this demand, the system will screen out the relevant construction projects with schools or hospitals in the surrounding area for the buyer to choose; the above is only an example, not a limitation.

When the geographic information analysis module 30 extracts a plurality of geographic information 70 corresponding to at least one geographic information system 20 according to the plurality of interface selection result messages 90, the geographic information analysis module 30 integrates the plurality of geographic information 70 to generate at least one analysis result Information 100, wherein at least one analysis result information 100 includes a construction project basic data area, a construction project price area, a geographic location indication area, a sales unit data area or a combination thereof, and the analysis result information 100 will be displayed as built in the construction project basic data area. Project type, construction pattern, construction age, construction structure or their combination, the analysis result information 100 will display the total price, management fee or combination of the project in the construction project price area, and the analysis result information 100 will be displayed in the geographic The location indication area will display the address of the project and nearby related facilities such as MRT, hospital or school, and the analysis result information 100 will display the basic information of the seller of the project in the sales unit data area for the buyer's reference ; The above is only an example, not a limitation.

Among them, the basic information area of the construction project, the price area of the construction project, the geographic location indication area and the sales unit information area can all contain text, patterns or combinations thereof; for example, when the geographic location indication area uses words to describe its actual address, you can also The relevant drawings are used to assist the buyer to understand the actual location of the project, and the location of the adjacent facilities can be further marked by the drawings; the above is only an example, not a limitation.

The display module 50 includes a plurality of reality information 120 and is connected to the intelligent electronic device 40 . The intelligent electronic device 40 transmits the reality demand information 110 to the display module 50 according to at least one analysis result information 100 , and the display module 50 is based on the reality The demand message 110 provides at least one reality information 120 to the smart electronic device 40 for display, wherein the display module 50 introduces mixed reality technology, so the smart electronic device 40 can effectively simulate the appearance of the project and its interior space, The images, texts, pictures or combinations thereof are displayed on the smart electronic device 40 ; the above is only an example, not a limitation.

The display module 50 includes a welcome unit and at least one display unit. When the display module 50 receives the reality demand message 110 , the display module 50 executes the welcome unit to correspondingly provide at least one reality information 120 and transmit it to the smart electronic device 40 , and the display module 50 executes at least one display unit to correspondingly provide at least one real-world information 120 and transmit it to the intelligent electronic device 40; for example, when the buyer receives the analysis result information 100, it can further use the intelligent electronic device The device 40 transmits the real-world demand information 110 to the display module 50, and the display module 50 executes the welcome unit according to the real-world demand information 110. The real-world information 120 corresponding to the welcome unit can simulate the stage when the buyer enters the reception center, except for The presentation of the image can also include relevant text or voice information to further enable the buyer to initially understand the relevant information of the project. In addition, the display module 50 will execute at least one display unit according to the actual demand information 110. The display unit corresponds to the The real-world information 120 can simulate the building appearance and surrounding environment of the construction project, and can simulate the interior space, building material configuration and water and electricity configuration of the construction project, and can also display images, texts, pictures or combinations thereof on the smart electronic device 40, so that The buyer can effectively use the real-world information 120 to obtain a more real home viewing experience, and the seller can explain the relevant information of the project to the buyer in more detail with the help of the real-world information 120; the above is only an example, and Not limited to this.

The competitiveness calculation module 60 is connected to the intelligent electronic device 40, and the competitiveness calculation module 60 includes a translation unit 160, a scoring matrix unit 170 and a plurality of first competitiveness information 151. When the intelligent electronic device 40 receives at least one analysis In the result information 100 , the competitiveness calculation module 60 transmits the corresponding first competitiveness information 151 and the plurality of competitiveness option information 130 to the intelligent electronic device 40 , and the intelligent electronic device 40 generates a plurality of competitiveness options according to the plurality of competitiveness option information 130 . The competitiveness selection result message 140 is sent to the competitiveness calculation module 60 , the competitiveness calculation module 60 generates a plurality of calculation codes 180 according to the plurality of competitiveness selection result messages 140 , and the translation unit 160 generates a cognitive process according to the plurality of calculation codes 180 Sequence 190, the scoring matrix unit 170 generates the second competitiveness information 152 according to the cognitive process sequence 190, the competitiveness The calculation module 60 modifies the first competitiveness information 151 according to the second competitiveness information 152 ; the above is only an example, not a limitation.

The plurality of competitiveness option information 130 may include a plurality of administrative condition options, a plurality of traffic condition options, a plurality of street environment options, a plurality of land condition options or a combination thereof, and the plurality of calculation codes 180 respectively correspond to the plurality of competitiveness options Information 130; a plurality of administrative condition options may include development restrictions, zoning control, allowable land use items, plot ratio, building coverage rate, land use period or a combination thereof, and a plurality of traffic condition options may include the distance between the construction project and the station, the construction The distance between the project and public facilities, the distance between the project and the store, the distance between the project and the market, the number of traffic stop signs near the project or a combination thereof, multiple street environment options can include natural environment, social environment, street structure, public facilities The quantity or its combination, the plurality of land condition options may include development scale, land area, adjacent terrain, land use depth or a combination thereof, and the plurality of calculation codes 180 may correspond to the plurality of administrative condition options, the plurality of a plurality of traffic condition options, a plurality of street environment options, a plurality of land condition options, or a combination thereof; the above are only examples and are not limited thereto.

For example, when the buyer receives at least one analysis result information 100 through the intelligent electronic device 40, the competitiveness calculation module 60 will transmit the corresponding first competitiveness information 151 and a plurality of competitiveness option information 130 to the intelligent electronic device. 40 is optional for the buyer, wherein the first competitiveness information 151 is the current sales competitiveness of the project, and the buyer can generate a plurality of competitiveness selection results according to the plurality of competitiveness option information 130 through the smart electronic device 40 The message 140 is sent to the competitiveness calculation module 60, and the competitiveness calculation module 60 can generate a plurality of calculation codes 180 corresponding to the plurality of competitiveness option information 130 according to the plurality of competitiveness selection result messages 140, and can be translated by The unit 160 performs coding according to the plurality of arithmetic codes 180 to generate a cognitive process sequence 190 , and the cognitive process sequence 190 includes the coding direction and the dispute site, and the scoring matrix unit 170 can be obtained by performing an operation according to the cognitive process sequence 190 The second competitiveness information 152, the second competitiveness information 152 is the sales competitiveness of the buyer generated by the competitiveness calculation module 60 after the buyer submits the competitiveness selection result message 140, and the competitiveness module The first competitiveness information 151 can be changed according to the second competitiveness information 152, so the first competitiveness information 151 received by the buyer can be further updated, and the seller can also know the current project through the first competitiveness information 151 Compared with the sales competitiveness of other projects, it can effectively adjust its sales strategy; the above is only an example, not a limitation.

When the competitiveness calculation module generates a plurality of calculation codes 180 according to the plurality of competitiveness selection result messages 140, the translation unit 160 can generate a cognitive process sequence 190 according to the plurality of calculation codes 180, wherein the plurality of calculation codes 180 can be further based on the competitiveness They represent different calculation values respectively, and the cognitive process sequence 190 may include seller condition sites and buyer condition sites. Therefore, the scoring matrix unit 170 extracts the corresponding calculation codes 180 according to the seller condition sites and the buyer condition sites, and according to The calculation value represented by the calculation code 180 is calculated to further generate the second competitiveness information 152 ; the above is only an example, not a limitation.

Although the concept of the real estate marketing method of the present invention has also been described in the process of describing the real estate marketing system 10 of the present invention, for the sake of clarity, a flow chart is shown in detail below.

Please refer to FIG. 3 , which is a flowchart of the real estate marketing method of the present invention. As shown in the figure, the real estate marketing method of the present invention is applicable to a real estate marketing system including an intelligent electronic device 40 , at least one geographic information system 20 , a geographic information analysis module 30 , a display module 50 and a competitiveness calculation module 60 10. The real estate marketing method consists of the following steps:

In step S1 : generating a plurality of interface selection result messages 90 according to the interface selection information 80 , and integrating the plurality of geographic information 70 according to the plurality of interface selection result messages 90 to generate at least one analysis result information 100 correspondingly.

In step S2 : generating reality requirement information 110 according to at least one analysis result information 100 , and obtaining reality information 120 through the reality requirement message 110 .

In step S3: correspondingly generate a plurality of competitiveness selection result messages 140 according to the plurality of competitiveness option information 130; The cognitive process sequence 190 generates the second competitiveness information 152 , and changes the first competitiveness information 151 according to the second competitiveness information 152 .

Compared with the conventional real estate sales methods, the real estate marketing system 10 and method of the present invention can generate at least one analysis result information 100 by integrating a plurality of geographic information 70 through the geographic information analysis module 30 . , so the buyer can quickly obtain the analysis result information 100, and further confirm whether it meets his housing needs by using the information containing detailed information, which can save the seller's time for providing construction information and effectively save the buyer's time when purchasing a house. Waiting and evaluating time; the real estate marketing system 10 of the present invention also includes a display module 50 that incorporates mixed reality technology, which can provide at least one reality information 120 to the smart electronic device 40 according to the reality demand information 110 provided by the buyer, and The real-world information 120 can be displayed on the smart electronic device 40 by means of images, texts, pictures or a combination thereof, which can further enable the buyer to confirm the appearance and related internal structure of the project in the mixed reality, and can effectively reduce the Selling cost of the seller; the real estate marketing system 10 of the present invention also includes a competitiveness calculation module 60, which can receive a plurality of competitiveness selection result messages 140 generated by the buyer through the intelligent electronic device 40, and generate after calculation The second competitiveness information 152, and the first competitiveness information 151 is further changed by the second competitiveness information 152; therefore, the buyer can view the analysis result information of the proposal After 100, the relevant competitiveness information of the project can be understood at the same time, and the relevant data can be submitted so that the competitiveness calculation module 60 can further update the relevant competitiveness information of the project, and the seller can also adjust its sales strategy based on the competitiveness information. , and then effectively make buyers and sellers present a state of information symmetry.

The above description is exemplary only, not limiting. Any modifications or changes made to it without departing from the spirit and scope of the present invention shall be included in the scope of the appended patent application.

10: Real Estate Marketing System

20: GIS

30: Geographic Information Analysis Module

40: Smart Electronic Devices

50: Display Mods

60: Competitiveness Calculation Module

70: Geographic Information

80: Interface selection information

90: Interface selection result message

100: Analysis result information

110: Reality Demand Information

120: Reality Information

130: Competitive Option Information

140: Competitive Selection Results Message

151: First Competitiveness Information

Claims (8)

A real estate marketing system, comprising: an intelligent electronic device; at least one geographic information system, which respectively includes a plurality of geographic information; a geographic information analysis module, which links the multiple geographic information systems and the intelligent electronic device, The geographic information analysis module transmits an interface selection information to the intelligent electronic device, and the intelligent electronic device generates a plurality of interface selection result messages according to the interface selection information and transmits it to the geographic information analysis module. The geographic information analysis The module extracts the plurality of geographic information corresponding to the at least one geographic information system according to the plurality of interface selection result messages, and the geographic information analysis module integrates the plurality of geographic information to generate at least one analysis result information and send it to The intelligent electronic device; a display module, which includes a plurality of real-world information and is connected to the intelligent electronic device, and the intelligent electronic device transmits a real-world demand message to the display module according to the at least one analysis result information, The display module provides the at least one real-world information to the intelligent electronic device for display according to the real-world demand information; and a competitiveness calculation module is connected to the intelligent electronic device, and the competitiveness calculation module includes a a translation unit, a scoring matrix unit and a plurality of first competitiveness information, when the intelligent electronic device receives the at least one analysis result information, the competitiveness calculation module transmits the corresponding first competitiveness information and a plurality of competitiveness information Force option information is sent to the intelligent electronic device, and the intelligent electronic device generates a plurality of competitiveness selection result messages according to the plurality of competitiveness option information and transmits it to the competitiveness calculation module, and the competitiveness calculation module is based on The plurality of competitive selection result messages generate a plurality of arithmetic codes, and the translation unit is based on the plurality of The calculation code is encoded to generate a cognitive process sequence, the scoring matrix unit generates a second competitiveness information according to the cognitive process sequence, and the competitiveness calculation module changes the first competitiveness according to the second competitiveness information information; wherein the cognitive process sequence includes a seller condition site and a buyer condition site, and the scoring matrix unit extracts the corresponding calculation code according to the seller condition site and the buyer condition site, and according to the calculation An arithmetic value represented by the code is operated to generate the second competitiveness information. The real estate marketing system as described in item 1 of the scope of application, wherein the interface selection information includes a geographic location area, a construction project type area, a construction project pattern area, a price range area, and an environmental screening area, and the at least An analysis result information includes a construction project basic data area, a construction project price area, a geographic location indication area, a sales unit data area, or a combination thereof, and the at least one analysis result information includes text, a pattern, or a combination thereof. The real estate marketing system as described in item 1 of the scope of application, wherein the display module comprises a welcome unit and at least one display unit, when the display module receives the real-world demand information, the display module executes the welcome unit to correspondingly provide the at least one real-world information and transmit it to the intelligent electronic device, and the display module executes the at least one display unit to correspondingly provide the at least one real-world information and transmit it to the intelligent electronic device . The real estate marketing system as described in claim 1, wherein the plurality of competitive option information comprises a plurality of administrative condition options, a plurality of traffic condition options, a plurality of street environment options, a plurality of land condition options or a combination thereof , and the plurality of calculation codes respectively correspond to the plurality of competitiveness option information. A real estate marketing method, suitable for including an intelligent electronic device, at least A real estate marketing system of a geographic information system, a geographic information analysis module, a display module and a competitiveness calculation module. The real estate marketing method includes the following steps: generating a plurality of interface selection result messages according to an interface selection information , and select result information according to the plurality of interfaces to integrate a plurality of geographic information and correspondingly generate at least one analysis result information; generate a reality demand message according to the at least one analysis result information, and obtain a real-world information; and correspondingly generate a plurality of competitiveness selection result messages according to the plurality of competitiveness option information, generate a plurality of calculation codes according to the plurality of competitiveness selection result information, and perform a translation unit according to the plurality of calculation codes coding to generate a cognitive process sequence correspondingly, generate a second competitiveness information according to the cognitive process sequence, and change a first competitiveness information according to the second competitiveness information; wherein the cognitive process sequence includes a seller condition site and a buyer condition site, a scoring matrix unit extracts the corresponding calculation code according to the seller condition site and the buyer condition site, and performs operations according to an calculation value represented by the calculation code to generate The second competitiveness information. The real estate marketing method described in item 5 of the scope of application, wherein the interface selection information includes a geographic location area, a construction project type area, a construction project pattern area, a price range area and an environmental screening area, and the at least An analysis result information includes a construction project basic data area, a construction project price area, a geographic location indication area, a sales unit data area, or a combination thereof, and the at least one analysis result information includes text, a pattern, or a combination thereof. The real estate marketing method as described in item 5 of the scope of application, wherein the display The module includes a welcome unit and at least one display unit. When the display module receives the real-world demand message, the display module executes the welcome unit to correspondingly provide the at least one real-world information and transmit it to the intelligent An electronic device, and the display module executes the at least one display unit to correspondingly provide the at least one real-world information and transmit it to the intelligent electronic device. The real estate marketing method as described in item 5 of the scope of application, wherein the plurality of competitive option information comprises a plurality of administrative condition options, a plurality of traffic condition options, a plurality of street environment options, a plurality of land condition options or a combination thereof , and the plurality of calculation codes respectively correspond to the plurality of competitiveness option information.

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