TWI749202B - Shop guidance system and method - Google Patents

Abstract

The present disclosure provides a shop guidance method that includes steps as follows. An acousto-optic communication device installed in the store emits the acousto-optic content. The acousto-optic content is embedded with hidden coding information. When a user device in the store receives the acousto-optic content, the user device decodes the hidden coding information to obtain the information related to the store.

Description

Shop guidance system and method

The present invention relates to a system and method, and particularly relates to a store guidance system and store guidance method.

Convenience stores usually refer to small-scale stores that sell goods related to people's livelihood or fresh food, including gas station stores. They are usually located in places with more convenient transportation and win with people's livelihood services.

Nowadays, convenience stores not only sell goods, but also incorporate many service functions. However, in addition to the function of the service, how to provide customers with more added value has become an important issue.

The present invention proposes a store guidance system and method to improve the problems of the prior art.

In an embodiment of the present invention, the store guidance system proposed by the present invention includes a server and acousto-optic communication equipment. The acousto-optic communication equipment is installed in the store, and the server is connected to the acousto-optic communication equipment. The server makes the acousto-optic communication equipment emit acousto-optic content, and the acousto-optic content is embedded with hidden coded information. When the user device in the store receives the acousto-optic content, the user device decodes the hidden codec. Code information to obtain service information related to the store.

In an embodiment of the present invention, the service information includes at least one of event webpages, digital stamps, interactive games, food history, or shopping guide content.

In an embodiment of the present invention, the acousto-optic communication equipment includes a video playback device, and the server embeds the hidden coding information into the video, so that the video playback device plays the video with embedded hidden coding information. When the user device executes the store application When scanning the video played by the video playback device, the store application captures the hidden encoding information from the video and decodes it.

In an embodiment of the present invention, the acousto-optic communication device includes an adjustable light source, and the server adjusts the frequency and intensity of the light emitted by the adjustable light source according to the hidden code information. When the user device executes the store application to sense the light , The store application parses the hidden coded information from the light and decodes it.

In an embodiment of the present invention, the acousto-optic communication device includes a speaker, and the server adjusts the frequency and intensity of the sound emitted by the speaker according to the hidden code information. When the user device executes the shop application to receive the sound, the shop application receives the sound from The hidden coded information is parsed and decoded in the sound.

In an embodiment of the present invention, the store guidance method proposed by the present invention includes the following steps: send out sound and light content through the sound and light communication equipment installed in the store, and embed hidden coding information in the sound and light content, when the store is The user device of the user device receives the sound and light content, and the user device decodes the hidden coded information to obtain the service information related to the store.

In an embodiment of the present invention, the service information includes at least one of event webpages, digital stamps, interactive games, food history, or shopping guide content.

In an embodiment of the present invention, the acousto-optic communication equipment includes a movie playback device, and the store guidance method further includes: embedding hidden coding information into the movie, so that the movie playback device plays the movie with embedded hidden coding information, when the user When the device executes the shop application to scan the video played by the video playback device, the shop application captures the hidden encoding information from the video and decodes it.

In an embodiment of the present invention, the acousto-optic communication device includes an adjustable light source, and the shop guidance method further includes: adjusting the frequency and intensity of the light emitted by the adjustable light source according to the hidden code information, when the user device executes the shop application When sensing light, the store application parses the hidden encoded information from the light and decodes it.

In an embodiment of the present invention, the acousto-optic communication device includes a speaker, and the shop guidance method further includes: adjusting the frequency and intensity of the sound emitted by the speaker according to the hidden code information, when the user device executes the shop application to receive the sound , The store application parses the hidden encoded information from the sound and decodes it.

In summary, the technical solution of the present invention has obvious advantages and beneficial effects compared with the prior art. With the technical scheme of the present invention, the system embeds additional information invisibly, and consumers leave a better impression during the entire consumption experience process.

The above description will be described in detail in the following implementation mode It provides a further explanation of the technical solution of the present invention.

In order to make the above and other objects, features, advantages and embodiments of the present invention more obvious and understandable, the description of the attached symbols is as follows:

100‧‧‧Shop Guidance System

110‧‧‧Server

120‧‧‧Sound and light communication equipment

150‧‧‧User Device

190‧‧‧Shop

200‧‧‧Movie

201~205‧‧‧Hidden coding information

300‧‧‧Shop guide method

S301, S302‧‧‧Step

In order to make the above and other objectives, features, advantages and embodiments of the present invention more obvious and understandable, the description of the accompanying drawings is as follows: Figure 1 is a block diagram of a shop guidance system according to an embodiment of the present invention; FIG. 2 is a schematic diagram of a movie according to an embodiment of the present invention; and FIG. 3 is a flowchart of a store guidance method according to an embodiment of the present invention.

In order to make the description of the present invention more detailed and complete, please refer to the attached drawings and the various embodiments described below. The same numbers in the drawings represent the same or similar elements. On the other hand, well-known elements and steps are not described in the embodiments to avoid unnecessary limitations on the present invention.

In the implementation and the scope of the patent application, the description of "connection" can generally refer to one element being indirectly coupled to another element through other elements, or one element is directly connected to another element without having to pass through other elements.

In the implementation and the scope of patent application, the description of "connection" can generally refer to a component that communicates with another component indirectly through wired and/or wireless communication through other components, or that a component does not need to be physically connected through other components. Connect to another component.

In the implementation mode and the scope of the patent application, unless the content is about Articles are specially limited, otherwise "一" and "this" can refer to a single or plural ones in general.

The "about", "approximately" or "approximately" used in this article are used to modify any amount that can be slightly changed, but such slight changes will not change its essence. If there is no special description in the embodiment, it means that the error range of the value modified with "about", "approximately" or "approximately" is generally allowed within 20%, preferably less than 10% Within, and better within five percent.

FIG. 1 is a block diagram of a shop guidance system 100 according to an embodiment of the present invention. As shown in FIG. 1, the store guidance system 100 includes a server 110 and an acousto-optic communication device 120. In terms of architecture, the acousto-optic communication device 120 is installed in the store 190, and the server 110 is connected to the acousto-optic communication device 120.

For example, the acousto-optic communication device 120 can broadly include video playback devices (such as projectors, displays, etc.), adjustable light sources (such as fluorescent lamps, projection lamps, etc.), speakers (such as speakers, etc.)... Etc., the store 190 may be a convenience store, and the server 110 may be a computer server at the headquarters of the convenience store. The user device 150 may be a mobile phone, a tablet computer, or other mobile devices.

During operation, the server 110 causes the acousto-optic communication device 120 to emit acousto-optic content, and the acousto-optic content is embedded with hidden coded information. A user (such as a consumer) can hold the user device 150 to visit or shop in the shop 190. When the user device 150 in the shop 190 receives the sound and light content, the user device 150 decodes the hidden code information to obtain information related to the shop 190 Service information.

In an embodiment of the present invention, the service information includes active web At least one of pages, digital chapters, interactive games, food history, or shopping guide content. For example, if the video playback device 121 plays a product video, the service information may include the shopping guide content of the corresponding product in the store 190. If the product is food, the service information can include food history.

If the video playback device 121 is playing an event promotion video, the service information can be an event webpage, a digital stamp or an interactive game. The digital stamp can automatically accumulate points for the store application of the user device 150 or present the stamp interface. The user uses the smart stamp of the store 190 to sense the stamp interface on the touch screen of the user device 150 through the principle of static electricity. Electronic stamp.

Interactive games can be simple darts shooting, mole-smashing or other small games. Promotional related information may appear during the game. If the interactive game determines that the user wins, points can be automatically accumulated through the shop application of the user device 150 or It is a bar code for customs clearance. For example, the user scans the multimedia machine with the customs clearance barcode of the user device 150, and the multimedia machine can print a coupon and notify the server 110 that the customs clearance barcode has been redeemed; or, the user uses the barcode of the user device 150 The customs clearance barcode is scanned by the automatic coffee machine of the robotic arm, and the automatic coffee machine of the arm can automatically deliver freshly brewed coffee accordingly, and notify the server 110 that the clearance barcode has been redeemed.

In order to further explain the operation method of the above-mentioned hidden coded information, please refer to FIGS. 1 and 2. In an embodiment of the present invention, the server 110 embeds the hidden coded information 201 to 205 into the video 200, so that The video playback device 121 plays the video 200 with embedded hidden coded information 201~205 (such as: product or event promotion video or webpage, interactive game, Food history, shopping guide content), the user can hold the camera of the user device 150 and aim at the video 200. When the user device 150 executes the shop application to scan the video played by the video playback device 121, the shop application captures and hides the video 200 The information 201~205 is encoded and decoded.

Specifically, the shop application analyzes the position, shape, and/or size of the hidden coded information 201 to 205 in the movie based on predetermined decoding rules, so as to decode the information content indicated by the hidden coded information 201 to 205. On the other hand, the server 110 can adjust the tones of the hidden coded information 201~205 to be close to the color system of the film 200, so that the coded information is hidden in the film 200 without causing visual abruptness to the user. The store application is sufficient to identify these encoded information.

It should be understood that the above hidden coding information 201 to 205 are only examples. Those who are familiar with this technique should be flexible to bury the hidden coding information in multiple continuous frames of the film 200 according to the needs at the time, so as to cover more content information. The user can hold the camera of the user device 150 to point at the video 200 to record, and the store application captures the hidden encoded information in each continuous frame from the video 200 and decodes it.

In another embodiment of the present invention, the server 110 adjusts the frequency and intensity of the light emitted by the adjustable light source 122 according to the hidden code information. When the user device 150 executes the shop application to sense the light, the shop application starts from The hidden coded information is parsed and decoded in the light.

For example, the server 110 is based on the visible light communication technology and adjusts the color tone and intensity of the visible light emitted by the adjustable light source 122 (such as a projection lamp) according to the hidden code information. The user can hold the user device 150 videos, to capture the changes in visible light, and decode the information content indicated by the corresponding hidden coded information.

Alternatively, the server 110 adjusts the light emitted by the adjustable light source 122 (e.g., fluorescent lamp) to mix visible light and invisible light (e.g., infrared light) according to the hidden code information, wherein the hue and intensity of the visible light are fixed, and the invisible light (e.g.: Infrared light) is modulated according to the hidden coded information. The user can hold the user device 150 (such as a mobile phone with an embedded infrared sensor) to sense the change of invisible light (such as infrared light), and decode the information content indicated by the corresponding hidden coded information.

In another embodiment of the present invention, the server 110 adjusts the frequency and intensity of the sound emitted by the speaker 123 according to the hidden coded information. When the user device 150 executes the shop application to receive the sound, the shop application parses the sound Hidden encoding information and decoding.

For example, the server 110 can adjust the audio frequency and amplitude of the audible sound wave emitted by the speaker 123 according to the hidden encoded information. The user can hold the user device 150 to record, thereby capturing the change of the audible sound wave, and decode it accordingly. The information content indicated by the corresponding hidden coding information is displayed.

Alternatively, the server 110 adjusts the sound emitted by the speaker 123 to mix audible sound waves and inaudible sound waves (such as ultrasonic waves, infrasound waves, etc.) according to the hidden encoded information, where the audio frequency and amplitude of the audible sound waves are fixed, and the inaudible sound waves (Such as: ultrasound, infrasound... etc.) The modulation is carried out according to the hidden coded information. The user can hold the user device 150 to record to analyze the change of the inaudible sound wave, and decode it to obtain the information content indicated by the corresponding hidden coded information.

In order to further explain the operation method of the above-mentioned shop guidance system 100, please refer to FIGS. 1 to 3 at the same time. FIG. 3 is a flowchart of a shop guidance method 300 according to an embodiment of the present invention. As shown in Figure 3, the shop guidance method 300 includes steps S301 to S302 (it should be understood that the steps mentioned in this embodiment can be adjusted according to actual needs, except for those whose order is specifically stated. The sequence can even be executed simultaneously or partially simultaneously).

In step S301, the acousto-optic content is transmitted through the acousto-optic communication device 120 installed in the shop 190, and the acousto-optic content is embedded with hidden coding information; in step S302, when the user device 150 in the shop 190 receives the acousto-optic content, the user device 150 decode the hidden coded information to obtain the service information related to the store. For example, the service information includes at least one of event webpages, digital chapters, interactive games, food history, or shopping guide content.

In the shop guidance method 200, the hidden coded information 201~205 is embedded in the video 200, and the video playback device 121 plays the video 200 with the embedded hidden coded information 201~205. When the user device 150 executes the shop application to scan When the video played by the video playback device 121, the shop application captures the hidden encoded information 201 to 205 from the video 200 and decodes it.

In the shop guidance method 200, the frequency and intensity of the light emitted by the adjustable light source 122 are adjusted according to the hidden code information. When the user device 150 executes the shop application to sense the light, the shop application analyzes the hidden light from the light. Encode information and decode it.

In the store guidance method 200, according to the hidden coding information The frequency and intensity of the sound emitted by the speaker 123 are adjusted. When the user device 150 executes the shop application to receive the sound, the shop application parses the hidden encoded information from the sound and decodes it.

In summary, the technical solution of the present invention has obvious advantages and beneficial effects compared with the prior art. With the technical scheme of the present invention, the system embeds additional information invisibly, and consumers leave a better impression during the entire consumption experience process.

Although the present invention has been disclosed in the above embodiments, it is not intended to limit the present invention. Anyone familiar with the art can make various changes and modifications without departing from the spirit and scope of the present invention. Therefore, the protection of the present invention The scope shall be subject to those defined in the attached patent scope.

300‧‧‧Shop guide method

S301, S302‧‧‧Step

Claims (8)

A shop guidance system, comprising: an acousto-optic communication device installed in a shop; and a server connected to the acousto-optic communication device. The server makes the acousto-optic communication device emit an acousto-optic content, and the sound A hidden coded information is embedded in the optical content. When a user device in the shop receives the sound and light content, the user device decodes the hidden coded information to obtain a service information related to the shop, wherein the sound and light communication The device includes a speaker. The server adjusts the frequency and intensity of a sound emitted by the speaker according to the hidden code information. When the user device executes a shop application to receive the sound, the shop application receives the sound Parse the hidden coded information and decode it. The store guidance system according to claim 1, wherein the service information includes at least one of an event webpage, a digital stamp, an interactive game, a food history, or a shopping guide content. The shop guidance system according to claim 1, wherein the acousto-optic communication device includes a video playback device, and the server embeds the hidden encoding information into a video, so that the video playback device plays the embedded hidden encoding When the user device executes a shop application to scan the movie played by the movie playback device, the shop application captures the hidden encoded information from the movie and decodes it. The shop guidance system according to claim 1, wherein the acousto-optic communication device includes an adjustable light source, and the server adjusts the frequency and intensity of a light emitted by the adjustable light source according to the hidden encoding information, and when the When the user device executes a shop application to sense the light, the shop application parses the hidden code information from the light and decodes it. A shop guidance method includes: sending out a sound and light content through an acousto-optic communication device installed in a shop, embedding a hidden coded information in the acousto-optic content, and when a user device in the shop receives the sound and light Content, the user device decodes the hidden coded information to obtain a service information related to the store, wherein the sound and light communication device includes a speaker, and the store guidance method further includes: adjusting the location of the speaker according to the hidden coded information The frequency and intensity of a sound emitted. When the user device executes a shop application to receive the sound, the shop application parses the hidden coded information from the sound and decodes it. The store guidance method according to claim 5, wherein the service information includes at least one of an event webpage, a digital stamp, an interactive game, a food history, or a shopping guide content. The shop guiding method according to claim 5, wherein the sound and light communication device includes a video playback device, and the shop guiding method further includes: Embed the hidden coding information into a video, and make the video playback device play the video in which the hidden coding information is embedded. When the user device executes a shop application to scan the video played by the video playback device, The shop application captures the hidden encoded information from the movie and decodes it. The shop guiding method according to claim 5, wherein the acousto-optic communication device includes an adjustable light source, and the shop guiding method further comprises: adjusting the frequency of a light emitted by the adjustable light source according to the hidden code information And intensity, when the user device executes a shop application to sense the light, the shop application parses the hidden code information from the light and decodes it.

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