TWI731393B - Product marketing contents display method and product marketing contents display system - Google Patents

Abstract

A product marketing contents display method includes acquiring shopping information of at least one product inside a storage slot, acquiring marketing contents of the at least one product according to the shopping information, and displaying the marketing contents on a display of a shelf laminate when the storage slot approaches the shelf laminate.

Description

Merchandise marketing content display method and merchandise marketing content display system

The present invention describes a display method of merchandise marketing content and a display system of merchandise marketing content, especially a method and system for automatically displaying merchandise marketing content on a display according to the position of a storage slot carried by a customer.

With the rapid development of technology, the channels and logistics for consumers to purchase various commodities have become more convenient. Many convenience stores, stores or grocery stores often have multiple shelves. Each shelf contains many shelf layers for placing a variety of goods. In order for consumers to understand the name and price of the product, traditional shelves need to manually display the sales information of the product information (name and price), special price information, discount range, etc., in the form of a strip of paper. Put it near the corresponding product. When a user purchases a product, he must first look for a note with his sales message before he can decide whether to spend money to buy the product.

However, when some products on the shelves are taken or moved by customers, the products on the shelves may be messy. What's more, the note paper with sales information may also fall off or shift. Disordered goods or displaced note papers must wait for the service staff to patrol before they may be rearranged. Therefore, when the service personnel have not sorted out the goods on the shelves and the note paper with sales information, it often causes inconvenience to the consumers. In recent years, more advanced shelf decks have displays Replace note paper with sales information or related consumables. However, although the more advanced shelf deck has a display, the displayed content is often only the preset content of the marquee. As far as consumers are concerned, they cannot immediately understand the special offers or promotional plans of the currently purchased products. Therefore, when commodity information cannot be delivered to consumers in real time, consumers' willingness to buy will be reduced.

An embodiment of the present invention provides a method for displaying merchandise marketing content. The method for displaying product marketing content includes obtaining shopping information of at least one product in the first storage slot, obtaining the marketing content of at least one product according to the shopping information, and displaying the marketing content on the shelf when the first storage slot is close to the shelf layer. The display on the shelf.

Another embodiment of the present invention provides a system for displaying merchandise marketing content. The display system of merchandise marketing content includes a shelf deck, a display, and a first storage slot. The shelf deck is used to carry multiple commodities. The display is adjacent to the shelf layer board for displaying product information. The first storage slot is used to carry at least one purchased commodity. The first storage slot includes a sensor, a processor, and a transceiver. The sensor is used to sense at least one product identification device. The processor is coupled to the sensor for generating shopping information of at least one product. The transceiver is coupled to the processor. After the processor obtains the shopping information of at least one commodity in the first storage slot, the transceiver obtains the marketing content of the at least one commodity corresponding to the shopping information. When the first storage slot is close to the shelf deck, the marketing content is displayed on the display on the shelf deck.

100: Display system of product marketing content

10: Shelf laminate

10a and 10b: commodities

11: display

11a: processor

11b: Transceiver

11c: identification code

12: The first storage slot

12a: Sensor

12b: processor

12c: Transceiver

12d: Identification device

13: background system

13a: Commodity database

13b: Calculation module

13c: Promotional database

13d: Transceiver

14 and 15: Second storage slot

R: Detection range

A to F: Smart shelf

S301 to S303: steps

Fig. 1 is a block diagram of an embodiment of the display system of merchandise marketing content of the present invention.

Figure 2 is a schematic diagram of the product marketing content display system in Figure 1, where multiple consumers carry multiple storage slots through aisles with smart shelves on both sides.

Figure 3 is a flow chart of the product marketing content display system shown in Figure 1, which executes the method of displaying product marketing content.

FIG. 1 is a block diagram of an embodiment of the system 100 for displaying product marketing content of the present invention. The product marketing content display system 100 includes a shelf layer 10, a display 11 and a first storage slot 12. The shelf layer 10 is used to carry a plurality of commodities. For example, the shelf layer 10 can be used to carry different types and quantities of commodities 10a and 10b. The display 11 is adjacent to the shelf layer 10 for displaying product information. The display 11 can be any display device, such as a liquid crystal display or a light emitting diode display. The shelf layer 10 may also include an identification code, such as a Quick Response Code (QR Code). The identification code can also be displayed on the display 11. The identification code may include information of the shelf layer 10, such as a serial number, and may also include information of a merchant, such as a merchant serial number. The display 11 may also be coupled to the processor 11a and the transceiver 11b. Therefore, the processor 11a can receive data through the transceiver 11b, and control the display 11 to display the data received by the transceiver 11b. In the product marketing content display system 100, the shelf deck 10, the display 11, the processor 11a, and the transceiver 11b can be regarded as a part of the smart shelf. In addition, the smart shelf may include multiple layers of shelf laminates 10 for placing more types of goods, so the structure is not limited by the first figure.

The first storage slot 12 can be used to carry at least one commodity purchased by the consumer. The first storage slot 12 may be a consumer's trolley, shopping basket, storage box, and the like. Consumers can use the first storage slot 12 to temporarily put the commodities they want to buy. The first storage slot 12 may include a sensor 12a, a processor 12b, and a transceiver 12c. The sensor 12a is used to sense at least one product identification device 12d. It is explained here that in the product marketing content display system 100, each product has an identification device 12d. The identification device 12d can be a radio frequency identification (RFID) device, or any bar code with information. The sensor 12a can be a radio frequency identification reader (RFID Reader), or any Barcode scanner. The processor 12b is coupled to the sensor 12a for generating shopping information of at least one product. Therefore, after the sensor 12a detects all the product identification devices 12d in the first storage slot 12, the processor 12b can obtain the category information and quantity information of all the products. In other words, the first storage slot 12 can also be regarded as a smart cart, which can automatically detect shopping information (including category information and quantity information) of all commodities that consumers want to buy. The transceiver 12c is coupled to the processor 12b, and can transmit the detection signal with shopping information to an external device (for example, to the transceiver 11b of the aforementioned shelf layer 10 or to the subsequent system described later) 13). In the product marketing content display system 100, after the processor 12b obtains the shopping information of at least one product in the first storage slot 12, the transceiver 11b can obtain the marketing content of at least one product corresponding to the shopping information. In addition, when the first storage slot 12 is close to the shelf layer 10, the display 11 can display marketing content. Therefore, for a consumer carrying the first storage slot 12, as long as it is close to the shelf layer 10 (for example, when entering the detection range R), the display 11 of the shelf layer 10 will automatically change according to the products that the consumer currently wants to buy. Display the corresponding marketing content for consumers' reference. Therefore, the product marketing content display system 100 can increase the convenience for consumers to obtain product information, thereby increasing consumers' willingness to purchase products.

The product marketing content display system 100 may also include a back-end system 13. The back-end system 13 is connected to the transceiver 11 b of the shelf floor 10. The background system 13 can be regarded as a server. The background system 13 may include a commodity database 13a, a calculation module 13b, a promotion database 13c, and a transceiver 13d. The commodity database 13a can store the original unit prices and combined purchase prices of various commodities, such as "300 yuan for a pair of shoes", "1,000 yuan for 4 pairs of shoes" and so on. The calculation module 13b is coupled to the commodity database 13a and the promotion database 13c. The promotion database 13c may contain information about various customized or manufacturer's limited-time promotion plans, such as "20% discount for shoes and socks", "half price for the second pair of socks" and so on. In the product marketing content display system 100, the sensor 12a of the first storage slot 12 can generate a detection signal after detecting at least one product identification device 12d. The processor 12b can transmit the detection signal to the background system 13 through the transceiver 12c and the transceiver 11b. After the transceiver 13d of the background system 13 receives the detection signal, the background system 13 can Generate marketing content for at least one product. Finally, the marketing content of at least one product can be displayed on the display 11 through the transceiver 11b. However, the signal transmission mode of the system 100 for displaying merchandise marketing content is not limited by the aforementioned transmission mode. For example, if the processor 12b in the first storage slot 12 has marketing content of at least one product, the processor 12b can directly transmit the marketing content of at least one product to the display 11 through the transceiver 12c and the transceiver 11b. The display 11 can display the marketing content of at least one commodity. In the product marketing content display system 100, any reasonable technical changes or hardware changes fall within the scope disclosed by the present invention. The following will use an example to illustrate the details of the display method of product marketing content.

First, in the first storage slot 12 carried by the consumer are placed two commodities 10a with a unit price of 100 yuan and a commodity 10b with a unit price of 200 yuan. After the processor 12b uses the sensor 12a to obtain the quantity and category of all commodities, it controls the transceiver 12c to transmit the detection signal to the transceiver 11b, and then to the background system 13. The back-end system 13 can obtain sales information of at least one commodity from the commodity database 13a based on the detection signal. For example, the commodity database 13a can find out that the unit price of the commodity 10a is 100 yuan, and the unit price of the commodity 10b is 200 yuan. In addition, the back-end system 13 can use the calculation module 13b to compare the shopping information of at least one product with the sales information of the at least one product to generate the marketing content of the at least one product. For example, the product database 13a contains sales data of "three products 10a sold for 250 yuan". Two commodities 10a are placed in the first storage slot 12 carried by the consumer. Therefore, the backend system 13 can send the marketing content of "three items 10a for 250 yuan" to the transceiver 11b of the display 11 through the transceiver 13d. Finally, the display 11 can display the marketing content of "three items 10a sold for 250 yuan" to increase the consumer's willingness to buy.

In addition, the display system 100 of product marketing content can also actively recommend consumers' discount schemes. For example, two products 10a with a unit price of 100 yuan and one product 10b with a unit price of 200 yuan are placed in the first storage slot 12 carried by the consumer. After the processor 12b uses the sensor 12a to obtain the quantity and category of all commodities, it controls the transceiver 12c to transmit the detection signal to the transceiver 11b, and then to the background system 13. The back-end system 13 can obtain sales information of at least one commodity from the commodity database 13a based on the detection signal. For example, the commodity database 13a can find out that the unit price of the commodity 10a is 100 yuan, and the unit price of the commodity 10b is 200 yuan. In addition, the back-end system 13 can use the calculation module 13b to query the promotion content of the current product 10b by using the promotion database, such as the promotion content of "the third product 10a is half price". Therefore, the backend system 13 can use the calculation module 13b to calculate the half price of the commodity 10a with a unit price of 100 yuan as 100/2=50 yuan. Then, the back-end system 13 can generate marketing content that "buy another commodity 10a for only 50 yuan". The back-end system 13 can send the marketing content of "buy another product 10a for only 50 yuan" to the transceiver 11b of the display 11 through the transceiver 13d. Finally, the display 11 can display the marketing content of "buying another product 10a for only 50 yuan" to increase the consumer's willingness to buy. In other words, the backend system 13 can obtain the sales information of at least one product from the product database 13a, and obtain the marketing strategy information of at least one product from the promotion database 13c. In addition, the back-end system 13 can use the computing module 13b to generate the marketing content of at least one product to the display 11 based on the shopping information of the at least one product, the sales information of the at least one product, and the marketing strategy information of the at least one product.

Moreover, the display system 100 for product marketing content can also recommend a more complex product sales combination scheme for consumers. For example, two products 10a with a unit price of 100 yuan and one product 10b with a unit price of 200 yuan are placed in the first storage slot 12 carried by the consumer. After the processor 12b uses the sensor 12a to obtain the quantity and category of all commodities, it controls the transceiver 12c to transmit the detection signal to the transceiver 11b, and then to the background system 13. The background system 13 can analyze the relevance of at least one commodity based on the detection signal. For example, the consumer has selected the product 10a and the product 10b. If consumers choose a specific product, they can reach the discount condition of the combination package. Therefore, the back-end system 13 can generate a sales plan related to the goods displayed on a specific shelf when the first storage slot 12 is close to the shelf layer 10 according to the correlation. Subsequently, the back-end system 13 can send the marketing content of "the sales plan related to the merchandise displayed on the specific shelf" to the transceiver 11b of the display 11 through the transceiver 13d. Finally, the display 11 can display the marketing content of the "sale plan related to the merchandise displayed on the specific shelf" to increase the consumer's willingness to buy.

As shown in Figure 1, since the aisle of the store may be a relatively congested space, there may be multiple storage slots (carts) within the detection range R of the shelf layer 10 at the same time. For example, the positions of the first storage slot 12 and the plurality of second storage slots 14 and 15 are within the detection range R of the shelf layer 10. The display mode of the display 11 of the shelf layer 10 also provides multiple display modes according to the above-mentioned conditions, which are described below.

FIG. 2 is a schematic diagram of a display system 100 for displaying product marketing content in which multiple consumers carry multiple storage slots 12, 14 and 15 through aisles with smart shelves A to F on both sides. The direction indicated by the arrow is the advancing direction of the plurality of storage slots 12, 14 and 15. In order to simplify the description, Figure 2 uses the display mode of the smart shelf B for illustration. As mentioned above, the smart shelf can include more than one layer of shelf laminates. Therefore, when the first storage slot 12 enters the detection range R of the shelf layer 10 of the smart shelf B, the display 11 of the shelf layer 10 can display the marketing content. Subsequently, after the first storage slot 12 leaves the detection range R, the plurality of second storage slots 14 and 15 enter the detection range R one by one. When the second storage slots 14 and 15 are close to the shelf layer 10 of the smart shelf B, the shelf layer 10 may first approach the shelf layer according to the priority order of the second storage slots 14 and 15 being close to the shelf layer. The marketing content of at least one product in the second storage slot 10 is displayed on the display 11. In addition, the smart shelf B can send a prompt signal to the remaining second storage slots within the detection range R. In other words, when multiple storage slots are located in the detection range R at the same time, the smart shelf B will display the marketing content corresponding to "the first storage slot that enters the detection range R". When the first storage slot that enters the detection range R leaves the detection range R, the smart shelf B will display the marketing content corresponding to "the second storage slot that enters the detection range R", and so on. Therefore, the smart shelf B can display the marketing content according to the priority order, so there is no problem of confusion of display information. Moreover, when the second storage slots 14 and 15 are close to the shelf layer 10 of the smart shelf B, the shelf layer 10 can display the marketing content corresponding to the second storage slots 14 and 15 on the display 11 in a time-sharing manner. For example, when the second storage slots 14 and 15 have their unique identification numbers, the display 11 may display the identification numbers of the second storage slots 14 and the corresponding marketing content for a period of time. Subsequently, the display 11 can display the identification number of the second storage slot 15 and its corresponding marketing content for a period of time. Therefore, Smart Shelf B can display marketing content in a time-sharing manner, so it will not There is a problem with the display information confusion. However, the method in which the system 100 for displaying marketing content of a product uses the display 11 to display marketing content is not limited by the above-mentioned mode, and any reasonable technical changes belong to the scope disclosed by the present invention.

FIG. 3 is a flow chart of the method for displaying the content of the merchandise marketing by the system 100 for displaying merchandise marketing content. The product marketing content display system 100 executes the product marketing content display method including steps S301 to S303, which are described below: Step S301: Obtain shopping information of at least one product in the first storage slot 12; Step S302: Obtain according to the shopping information Marketing content of at least one commodity; Step S303: When the first storage slot 12 is close to the shelf layer 10, the marketing content is displayed on the display 11 on the shelf layer 10.

The details of step S301 to step S303 have been described in detail in the foregoing, so they will not be repeated here. By executing step S301 to step S303, the system 100 for displaying marketing content of a product can automatically display the marketing content according to the product that the consumer is currently carrying to purchase, so that the consumer can immediately understand various preferential solutions or combination solutions. Since consumers do not need to spend extra time to find the marketing content of the product they want to buy, for consumers, the display system 100 for product marketing content can increase the convenience for consumers to obtain product information, thereby increasing consumers' willingness to purchase products .

In summary, the present invention describes a display method of product marketing content and a display system of product marketing content to provide consumers with instant and complete marketing content. Since there is a transceiver in the storage slot carried by consumers, and the smart shelf composed of multiple shelf layers also has a transceiver, the distance between the storage slot and the smart shelf can be measured. For example, the received signal strength indicator (RSSI) of Wi-Fi can be used to measure the distance between the storage slot and the smart shelf. When the distance between the storage slot and the smart shelf is less than the radius of the detection range, it means that the storage slot is very close to the smart shelf. Therefore, the display can display the marketing content of the products that consumers are currently carrying. By using the method for displaying product marketing content of the present invention, for consumers, it is possible to increase access to products The convenience of information increases the willingness to purchase goods.

The foregoing descriptions are only preferred embodiments of the present invention, and all equivalent changes and modifications made in accordance with the scope of the patent application of the present invention shall fall within the scope of the present invention.

100: Display system of product marketing content

10: Shelf laminate

10a and 10b: commodities

11: display

11a: processor

11b: Transceiver

11c: identification code

12: The first storage slot

12a: Sensor

12b: processor

12c: Transceiver

12d: Identification device

13: background system

13a: Commodity database

13b: Calculation module

13c: Promotional database

13d: Transceiver

14 and 15: Second storage slot

R: Detection range

Claims (12)

A display method of merchandise marketing content, comprising: obtaining shopping information of at least one merchandise in a first storage slot; after a sensor of the first storage slot detects an identification device of the at least one commodity, a detection is generated Signal; the detection signal is transmitted to a back-end system through the shelf deck; the back-end system obtains the sales information of the at least one commodity; the shopping information of the at least one commodity is combined with the sales information of the at least one commodity Comparing to generate marketing content of the at least one product; and when the first storage slot is close to a shelf deck, display the marketing content on a display on the shelf deck. A display method of merchandise marketing content, comprising: obtaining shopping information of at least one merchandise in a first storage slot; after a sensor of the first storage slot detects an identification device of the at least one commodity, a detection is generated Signal; the detection signal is transmitted to a back-end system through the shelf deck; the back-end system obtains the sales information of the at least one commodity; the back-end system obtains the marketing strategy information of the at least one commodity; The shopping information, the sales information of the at least one product, and the marketing strategy information of the at least one product generate the marketing content of the at least one product; and when the first storage slot is close to a shelf layer, the marketing content A display displayed on the shelf layer. A method for displaying merchandise marketing content, comprising: obtaining shopping information of at least one merchandise in a first storage slot; obtaining marketing content of the at least one merchandise according to the shopping information; detecting by a sensor of the first storage slot After the identification device of the at least one commodity, a detection signal is generated; the detection signal is transmitted to a background system through the shelf layer; when the first storage slot is close to a shelf layer, the marketing content is displayed A display on the shelf layer; after obtaining the shopping information of the at least one product in the first storage slot, analyze a correlation of the at least one product; and based on the correlation, when the first storage slot When approaching the shelf deck, a sales plan related to a commodity displayed on a specific shelf is generated; wherein the marketing content of the display displayed on the shelf deck includes the sales plan. The method according to claim 1, 2 or 3, wherein when the first storage slot is close to the shelf deck, the marketing content is displayed on the display on the shelf deck, which is when the first storage slot When entering a detection range of the shelf layer, the marketing content is displayed on the display of the shelf layer. A method for displaying merchandise marketing content, comprising: obtaining shopping information of at least one merchandise in a first storage slot; obtaining marketing content of the at least one merchandise according to the shopping information; when the first storage slot is close to a shelf deck , Display the marketing content on a display on the shelf deck; and when a plurality of second storage slots are close to the shelf deck, the shelf deck is close to the second storage slots according to A priority order of the shelf deck, displays the marketing content of at least one product in a second storage slot firstly close to the shelf deck on the display, and sends out a reminder signal to be detected on one of the shelf decks The rest of the second storage slot in the range. A method for displaying merchandise marketing content, comprising: obtaining shopping information of at least one merchandise in a first storage slot; obtaining marketing content of the at least one merchandise according to the shopping information; when the first storage slot is close to a shelf deck , Display the marketing content on a display on the shelf deck; and when the plurality of second storage slots are close to the shelf deck, the shelf deck displays the marketing content of the plurality of commodities in the second storage slots Time-sharing is displayed on the display. A display system for merchandise marketing content, including: a shelf layer board for carrying multiple commodities; a display adjacent to the shelf layer board for displaying product information; a back-end system connected to the shelf layer board ; And a first storage slot for carrying at least one purchased product, the first storage slot comprising: a sensor for sensing an identification device of the at least one product; a processor coupled to The sensor is used to generate shopping information of at least one product; and a transceiver is coupled to the processor; wherein when the processor obtains the shopping information of the at least one product in the first storage slot, the The sensor detects the identification device of the at least one commodity and generates a detection signal. The processor transmits the detection signal to the background system through the transceiver, and a transceiver of the background system receives the detection signal. After testing the signal, the background system obtains the sales of the at least one commodity from a commodity database Information, and the background system uses a calculation module to compare the shopping information of the at least one product with the sales information of the at least one product to generate the marketing content of the at least one product, and when the first storage slot is close to When the shelf is laminated, the marketing content is displayed on the display on the shelf. A display system for merchandise marketing content, including: a shelf layer board for carrying multiple commodities; a display adjacent to the shelf layer board for displaying product information; a back-end system connected to the shelf layer board ; And a first storage slot for carrying at least one purchased product, the first storage slot comprising: a sensor for sensing an identification device of the at least one product; a processor coupled to The sensor is used to generate shopping information of at least one product; and a transceiver is coupled to the processor; wherein when the processor obtains the shopping information of the at least one product in the first storage slot, the The sensor detects the identification device of the at least one commodity and generates a detection signal. The processor transmits the detection signal to the background system through the transceiver, and a transceiver of the background system receives the detection signal. After the signal is tested, the back-end system obtains the sales information of the at least one commodity from a commodity database, and obtains the marketing strategy information of the at least one commodity from a promotion database. The back-end system uses a computing module according to the at least one commodity. The shopping information of a commodity, the sales information of the at least one commodity, and the marketing strategy information of the at least one commodity to generate the marketing content of the at least one commodity, and when the first storage slot is close to the shelf layer, the The marketing content is displayed on the display on the shelf deck. A display system of merchandise marketing content, including: A shelf layer board for carrying multiple commodities; a display adjacent to the shelf layer board for displaying product information; a back-end system connected to the shelf layer board; and a first storage slot for Carrying at least one commodity purchased, the first storage slot includes: a sensor for sensing an identification device of the at least one commodity; a processor, coupled to the sensor, for generating at least one Shopping information of the commodity; and a transceiver coupled to the processor; wherein after the processor obtains the shopping information of the at least one commodity in the first storage slot, the transceiver obtains the shopping information corresponding to the shopping information Marketing content of at least one product, the sensor detects the identification device of the at least one product, and generates a detection signal, the processor transmits the detection signal to the background system through the transceiver, and the processor After obtaining the shopping information of the at least one commodity in the first storage slot, the back-end system analyzes a correlation of the at least one commodity, and the back-end system according to the correlation, when the first storage slot is close to the shelf level When the board is displayed, a sales plan related to a product displayed on a specific shelf is generated, and when the first storage slot is close to the shelf deck, the marketing content is displayed on the display on the shelf deck. The system according to claim 7, 8 or 9, wherein when the first storage slot enters a detection range of the shelf deck, the display of the shelf deck displays the marketing content. A display system for merchandise marketing content, comprising: a shelf layer board for carrying multiple commodities; a display adjacent to the shelf layer board for displaying product information; and a first storage slot for carrying goods For the purchased at least one commodity, the first storage slot includes: a sensor for sensing an identification device of the at least one commodity; A processor coupled to the sensor for generating shopping information of at least one product; and a transceiver coupled to the processor; and a plurality of second storage slots; wherein when the processor obtains the first item After the shopping information of the at least one product in a storage slot, the transceiver obtains the marketing content of the at least one product corresponding to the shopping information, and when the first storage slot is close to the shelf deck, the marketing content The display displayed on the shelf deck, and when the second storage slots are close to the shelf deck, the shelf deck will approach first according to a priority order of the second storage slots being close to the shelf deck The marketing content of at least one commodity in a second storage slot of the shelf deck is displayed on the display, and a prompt signal is sent to the remaining second storage slots located within a detection range of the shelf deck. A display system for merchandise marketing content, comprising: a shelf layer board for carrying multiple commodities; a display adjacent to the shelf layer board for displaying product information; and a first storage slot for carrying goods For at least one product purchased, the first storage slot includes: a sensor for sensing an identification device of the at least one product; a processor, coupled to the sensor, for generating at least one product Shopping information; and a transceiver coupled to the processor; and a plurality of second storage slots; wherein when the processor obtains the shopping information of the at least one commodity in the first storage slot, the transceiver obtains the corresponding The marketing content of the at least one product in the shopping information, and when the first storage slot is close to the shelf deck, the marketing content is displayed on the display on the shelf deck, and when there are a plurality of second storage slots When approaching the shelf deck, the shelf deck displays the marketing content of the plurality of commodities in the second storage slots on the display in a time-sharing manner.

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