TWI723458B - Information delivery method and information delivery system - Google Patents

Abstract

An information delivery method includes acquiring an image including a shelf laminate and a plurality of products, generating a template displayed on a display disposed on the shelf laminate according to the image of the plurality of products, and transmitting at least one selling message of each product of the plurality of products to a display region of the template displayed on the display. The template displayed on the display includes a plurality of display regions. Each display region of the plurality of display regions is consistent with an allocation width and an allocation position of each product.

Description

Information delivery method and information delivery system

The present invention discloses an information delivery method and an information delivery system, in particular to an information delivery method and an information delivery system with the ability to automatically generate the display version of the product on the shelf layer.

With the rapid development of science and technology, the channels and logistics for consumers to purchase various commodities have become more convenient. Many convenience stores, stores or grocery stores often have multiple shelves. Each shelf contains many shelf layers for placing a variety of goods. In order for consumers to understand the name and price of the product, traditional shelves need to manually display the sales information of the product information (name and price), special price information, discount range, etc., in the form of a strip of paper Put it near the corresponding product. When a user purchases a product, he must first look for a note with his sales message before he can decide whether to spend money to buy the product.

However, when some products on the shelves are taken or moved by customers, the products on the shelves may be messy. What's more, the note paper with sales information may also fall off or shift. Disordered goods or displaced note papers must wait for the service staff to patrol before they may be rearranged. Therefore, when the service personnel have not sorted out the goods on the shelves and the note paper with sales information, it often causes inconvenience to the consumers.

In addition, in traditional inventory management, merchants often use a retail information system (Point of Sale, POS) to obtain the inventory and sales status of various commodities on the shelf. However, due to the retail information system The system must count the inventory of various commodities and analyze their sales status based on checkout records. Therefore, it is impossible to conduct real-time quantity statistics and sales analysis for specific commodities on a single shelf. In other words, because inventory management personnel cannot obtain the sales status of specific commodities on a single shelf in time, they cannot deal with them in time when some commodities are unsalable or out of stock, which leads to a decline in the consumer experience of users.

An embodiment of the present invention provides an information delivery method. The information delivery method includes using an image capture device to obtain images including a shelf layer and a plurality of commodities, and based on the images of these commodities, generating the pattern displayed on the display on the shelf layer, and each of these commodities At least one sales message of a product is placed in the display area of the layout displayed on the display. The layout displayed on the monitor includes a plurality of display areas. Each of the display areas conforms to the display width and display position of each product.

Another embodiment of the present invention provides an information delivery system. The information delivery system includes a shelf deck, an image capture device, a display, a plurality of sensors, and a smart shelf processing device. The shelf layer board is used to place a plurality of commodities. The image capturing device is used to obtain images including the shelf layers and the commodities. The display is adjacent to the shelf layer to display sales information. The sensors are arranged on the shelf layer to detect the sales status of the commodities. The smart shelf processing device is coupled to the sensors, the image capturing device and the display. The smart shelf processing device generates the pattern displayed on the display according to the images of the commodities. The layout displayed on the monitor includes a plurality of display areas. Each of the display areas conforms to the display width and display position of each product. The smart shelf processing device puts at least one sales message of each of the commodities to the display area of the layout displayed on the display.

100: System

10: Shelf laminate

11: Image capture device

12: display

13: Sensor

14: Smart shelf processing device

15: Inventory handling device

16: identification code

A, B and C: Goods

AR, BR and CR: display area

14b, 14e and 15a: memory

F1 to F7: data flow

14a: Edge detection component

14c: matching components

14d: Manually match components

FR: full screen area

S401 to S403: steps

Figure 1 is a block diagram of an embodiment of the information delivery system of the present invention.

Figure 2 is a schematic diagram of each data flow in the information delivery system of Figure 1.

Figure 3A is a schematic diagram of the first type of multimedia content displayed on the display in the information delivery system of Figure 1.

Figure 3B is a schematic diagram of the second type of multimedia content displayed on the monitor in the information delivery system of Figure 1.

Figure 3C is a schematic diagram of the third type of multimedia content displayed on the monitor in the information delivery system of Figure 1.

Figure 4 is a flowchart of the information delivery method executed by the information delivery system in Figure 1.

Figure 1 is a block diagram of an embodiment of the information delivery system 100 of the present invention. The information delivery system 100 includes a shelf layer 10, an image capture device 11, a display 12, a plurality of sensors 13, a smart shelf processing device 14, and an inventory processing device 15. The shelf layer 10 is used to place a plurality of commodities A to C. There are no restrictions on the position, size, and quantity of goods placed on the shelf layer 10. Alternatively, P products A, Q products B, and R products C may also be placed on the shelf layer 10. P, Q and R are positive integers. The image capturing device 11 is used to obtain images including the shelf layer 10 and the commodities A to C. For example, the image capturing device 11 may be a camera. The camera can take pictures of the entire shelf, or take pictures of a certain shelf layer 10 to obtain images. The display 12 is adjacent to the shelf layer 10 to display the sales information of each product. The display 12 can be any type of display device, such as a liquid crystal display, a light emitting diode display, or an electronic paper display. A plurality of sensors 13 are arranged on the shelf layer 10 to detect the existence of the commodities A to C to obtain their sales status. The sensors 13 can be a plurality of optical sensors, such as infrared sensors or ultrasonic sensors. The sensors 13 can be placed on the periphery of the shelf 10, As shown in Figure 1. The sensors 13 may surround the periphery of the shelf board 10. The sensors 13 may also be arranged only in two axial directions (for example, the X-axis and the Y-axis) of the plane of the shelf layer plate 10. The sensors 13 can also be placed in three axial directions (for example, the X-axis, the Y-axis, and the Z-axis) of the three-dimensional space of the shelf layer plate 10. Any reasonable placement positions of the sensors 13 belong to the scope of the disclosure of the present invention. Since the sensors 13 are optical sensors, when some commodities are displaced or taken away, the sensors 13 can directly detect changes in the quantity or position of the commodities. For example, the sensors 13 surrounding the periphery of the shelf layer 10 can simultaneously detect all commodities on the plane formed by the X axis and the Y axis of the shelf layer 10. When some commodities are taken away, the sensors on the X-axis and Y-axis corresponding to these commodities will detect the disappearance of these commodities. In practice, the sensors 13 can periodically detect the quantity of the commodities A to C on the shelf layer 10 to periodically update the sales status of the commodities A to C. The smart shelf processing device 14 is coupled to the sensors 13, the image capturing device 11 and the display 12. The smart shelf processing device 14 can be a server or at least one computer, which is used to control the sales status and sales history of all commodities and to generate suitable placement patterns to the display 12. The inventory data processing device 15 is coupled to the smart shelf processing device 14. The inventory data processing device 15 has a database 15a for storing inventory data, selling prices, types, marketing strategy data, etc. of all commodities. The inventory data processing device 15 may be a third-party manufacturer's server.

In the information delivery system 100, the smart shelf processing device 14 can generate the layout displayed on the display 12 according to the images of the products A to C. The layout type displayed on the display 12 may include a plurality of display areas AR to CR. Each of the display areas AR to CR conforms to the display width and display position of each product. For example, the width of the display area AR may depend on the display width of the product A. The position of the display area AR may depend on the display position of the product A. The width of the display area BR may depend on the display width of the product B. The position of the display area BR may depend on the display position of the product B. The width of the display area CR may depend on the display width of the product C. The position of the display area CR may depend on the display position of the product C. However, the widths of the display area AR, the display area BR, and the display area CR may also be reasonable Adjustment. For example, the widths of the display area AR, the display area BR, and the display area CR may also be scaled proportionally according to the widths of the product A, the product B, and the product C. Moreover, two adjacent display areas among the display area AR, the display area BR, and the display area CR may have a gap or be closely adjacent to each other. Any reasonable design changes belong to the scope of the disclosure of the present invention. The smart shelf processing device 14 can place at least one sales message (such as product name information and/or product price information) of each of the commodities A to C on the display in the layout displayed on the display 12 area. For example, at least one sales message of commodity A will be placed in the display area AR. At least one sales message of commodity B will be placed in the display area BR. At least one sales message of commodity C will be placed in the display area CR. The details of the version generated by the information delivery system 100 and the delivery of the sales information will be detailed later.

Figure 2 is a schematic diagram of each data flow in the information delivery system 100. First, the image capturing device 11 can obtain images including the shelf layer 10 and the commodities A to C. The image capturing device 11 can transmit the image to the edge detection element 14a in the smart shelf processing device 14 through the data stream F1. The edge detection component 14a can be a hardware circuit or an algorithm executed by a software program. Also, as shown in FIG. 1, the display 12 can display the identification code 16. The identification code 16 may be a Quick Response Code (Quick Response Code), but is not limited thereto. The identification code 16 includes the identification information (ID) of the shelf layer 10, the identification information of the stores selling the commodities A to C, and/or the identification information of the shelf to which the shelf layer 10 belongs. Therefore, after the image capturing device 11 obtains the image, the image also includes the identification code 16. Then, the smart shelf processing device 14 can recognize the identification code of the display 12 according to the image to obtain the resolution and display width supported by the display 12. In addition, the smart shelf processing device 14 can also use the edge detection element 14a to perform edge detection technology or algorithms based on the image to generate characteristic data of each product. The characteristic data of each commodity will be cached in the memory 14b through the data stream F2. The characteristic data of each product may include the display width and display position of each product. The smart shelf processing device 14 can generate a plurality of usable layouts according to the resolution and display width supported by the display 12 and the display width and display position of each product. In addition, these available layouts can contain pre-edited Media content. Then, the characteristic data of each product can be sent to the matching component 14c through the data stream F3. The matching element 14c can access the data in the database 15a of the inventory processing device 15 based on at least one feature information of the commodities A to C. Therefore, the smart shelf processing device 14 can match the database 15a of the inventory processing device 15 with at least one feature of the commodities A to C through the data stream F4. The matching component 14c can be a hardware circuit or an algorithm executed by a software program. If the matching element 14c successfully matches the commodities A to C, the smart shelf processing device 14 can obtain at least one sale message of each of the commodities A to C, so that at least one sale message of each commodity It is placed in the display area of the layout displayed on the display 12. And, as mentioned above, at least one sale message includes product name information and/or product price information. However, if the matching component 14c cannot match the commodities A to C, the smart shelf processing device 14 can use the manual matching component 14d to manually associate the database 15a of the inventory processing device 15 with at least the commodities A to C. A feature is matched to correspond to at least one sales message of each of the products A to C. In other words, the smart shelf processing device 14 can use the matching element 14c to automatically obtain at least one sales message of each commodity. Subsequently, at least one sales message of each commodity is stored in the cache memory 14e through the data stream F5. The smart shelf processing device 14 can also use the manual matching element 14d to manually obtain at least one sales message of each commodity. Subsequently, at least one sales message of each commodity is cached in the memory 14e through the data stream F6. The smart shelf processing device 14 can integrate at least one sales message of each product to add at least one sales message of each product to the displayed version. Then, the smart shelf processing device 14 can further transmit the layout data to the display 12 through the data stream F7. The display 12 can display at least one sales message (such as the product name and price) of each product according to the layout generated by the smart shelf processing device 14.

Moreover, as mentioned above, the sensors 13 can periodically detect the quantity of the commodities A to C on the shelf layer 10 to periodically update the sales status of the commodities A to C. Therefore, when the sales status of the commodities A to C is updated, the smart shelf processing device 14 can select one of the pre-edited versions to update the current sales information displayed on the display 12. For example, if The sensors 13 detect that some of the products A to C have been taken away within a period of time, and then can put the pre-edited popular product version on the display 12, and notify the inventory processing device 15 to determine Whether to place an order for purchase. If the sensors 13 detect that the commodities A to C still exist within a period of time, it means that the quantities of the commodities A to C remain unchanged. In other words, the smart shelf processing device 14 can transmit the sales status of the commodities A to C to the inventory processing device 15 and store the log file of the sales status of the commodities A to C. Therefore, when the inventory manager logs in to the management interface to view the sales status and history of the products A to C through the inventory processing device 15 and the smart shelf processing device 14, the marketing strategy of the products A to C can be determined. For example, when the inventory manager logs into the management interface and finds that some commodities are unsalable, they can re-plan the discount plan for these commodities or ask the store service personnel to adjust the placement of these commodities. When the inventory manager logs into the management interface and finds that some products are out of stock due to hot sales, they can decide whether to place an order for purchase. In other words, since the information delivery system 100 can obtain information such as the quantity and location of all commodities in real time, for merchants, the sales control and business strategy of all commodities can be adjusted and optimized in real time.

FIG. 3A is a schematic diagram of the first type of multimedia content displayed on the display 12 in the information delivery system 100. FIG. 3B is a schematic diagram of the second type of multimedia content displayed on the display 12 in the information delivery system 100. FIG. 3C is a schematic diagram of the third type of multimedia content displayed on the display 12 in the information delivery system 100. As mentioned above, the information delivery system 100 can generate the layout displayed on the display 12 based on the images including the shelf layer 10 and the commodities A to C. In addition, the content of the version displayed on the display 12 may include product name information and product price information. As shown in Figure 3A, the name of the product A and the selling price information can be displayed in the display area AR. The name of commodity B and the selling price information can be displayed in the display area BR. The name of commodity C and the price information can be displayed in the display area CR. In addition, the content of the version displayed on the display 12 may also include a special offer or promotion information. As shown in Fig. 3B, the special offer plan or promotion information of product A can be displayed in the display area AR. The special offer plan or promotion information of commodity B can be displayed in the display area BR. Special offer plan or promotion for product C Activity messages can be displayed in the display area CR. In addition, the content of the version displayed on the display 12 may also include advertisement information of all products, and can be displayed on the display 12 in a full screen manner. As shown in Figure 3C, advertising information about all products A to C can be displayed in the full-screen area FR. In addition, the first type of multimedia content in FIG. 3A, the second type of multimedia content in FIG. 3B, and the third type of multimedia content in FIG. 3C can also be displayed in a time-sharing manner. For example, in the first time interval, the display 12 may display at least one sales message of each commodity (as shown in FIG. 3A). Then, in the second time interval, the display 12 can display the special price plan or promotion information of each product (as shown in Figure 3B) or product advertisement information (as shown in Figure 3C). Moreover, the time length of the first time interval is greater than the time length of the second time interval. However, the display order and display time length of the first type of multimedia content, the second type of multimedia content, and the third type of multimedia content can also be customized. In the information delivery system 100, any reasonable change of the style of the content displayed on the display 12 belongs to the scope disclosed by the present invention.

Figure 4 is a flowchart of the information delivery method executed by the information delivery system 100. The flow of the information delivery system 100 executing the information delivery method may include step S401 to step S403. Any reasonable technical changes belong to the scope disclosed by the present invention. Steps S401 to S403 are described as follows: Step S401: Use the image capturing device 11 to obtain images including the shelf layer 10 and a plurality of commodities A to C; Step S402: Generate a shelf layer based on the images of the commodities A to C The version displayed on the display 12 on the board 10; Step S403: Put at least one sales message of each of the commodities A to C into the display area of the version displayed on the display 12.

The details of step S401 to step S403 have been described in the foregoing, so they will not be repeated here. Since the information delivery system 100 can use the images captured by the image capture device 11 to automatically generate the launch layout of the display 12 and the sales information of each product, the labor burden can be reduced. Moreover, since the information delivery system 100 uses multiple sensors 13 to obtain the real-time sales status of all products (including Including information such as quantity, location, etc.), so for merchants, the sales control and business strategy of all commodities can be adjusted and optimized in real time.

In summary, the present invention describes an information delivery system and information delivery method, which can be applied to smart shelf structures. The design purpose of the information delivery system and the information delivery method is to reduce the labor burden and improve the quality and convenience of the user's consumption experience. The information delivery system can automatically generate the delivery version of the display and the sales information of each product. Therefore, when the user approaches the shelf layer, he can immediately see all the products and the sales information of all the products. In addition, the information delivery system uses multiple sensors to obtain the real-time sales status of all products. Therefore, even if some commodities are moved or taken away, the layout and sales information displayed on the display on the shelf can be synchronized and adjusted in an automated manner. If you need to change the position of the displayed product, you can wait until the product is re-displayed, and upload the photos containing the shelves and all the products again, and the information delivery system can update the layout and sales information displayed on the display. In addition, managers can also log in to the management interface and manually adjust the sales information displayed on the display to reduce the risk of product matching failure. Therefore, merchants can immediately adjust and optimize the sales control and business strategies of all products.

The foregoing descriptions are only preferred embodiments of the present invention, and all equivalent changes and modifications made in accordance with the scope of the patent application of the present invention should fall within the scope of the present invention.

100: System

10: Shelf laminate

11: Image capture device

12: display

13: Sensor

14: Smart shelf processing device

15: Inventory handling device

16: identification code

A, B and C: Goods

AR, BR and CR: display area

15a: memory

Claims (18)

An information delivery method includes: using an image capturing device to obtain an image including a shelf layer and a plurality of commodities; according to the image, identifying an identification code of a display to obtain a resolution and a resolution supported by the display Display width; according to the image, an edge detection technology is used to obtain a display width and a display position of each product; according to the resolution and display width supported by the display, the display width and the display of each product Position, generate a plurality of layout types; select a layout type displayed on the display on the shelf layer from the layout types; and place at least one sales message of each of the commodities to the A display area in the layout displayed by the display; wherein the layout displayed on the display includes a plurality of display areas, and each of the display areas is consistent with the display width of each product and the display area The display position, and these layouts contain pre-edited multimedia content. The method according to claim 1, wherein the identification code includes the identification information (Identifier Information, ID) of the shelf layer, the identification information of a store that sells the goods, and/or the identification information of a shelf to which the shelf layer belongs Identification information, and after the image capturing device obtains the image, the image contains the identification code. The method according to claim 1, further comprising: a plurality of sensors periodically detect the quantity of the commodities on the shelf layer, so as to periodically update a sales status of the commodities; and After the sales status of the product is updated, select a version from the pre-edited versions To update the sales information currently displayed on the monitor. The method according to claim 1, wherein in a first time interval, the content of the version displayed on the display includes the at least one sales message of each product, and in the second time interval, the display The displayed content of the version includes product advertisement information, and a time length of the first time interval is greater than a time length of the second time interval. An information delivery method includes: obtaining an image including a shelf layer and a plurality of commodities by using an image capturing device; and generating a version displayed on a display on the shelf layer according to the images of the commodities And placing at least one sales message of each of the commodities to a display area in the layout displayed on the display; sending the image to a smart shelf processing device to identify the commodities And accessing a database of an inventory processing device based on the at least one feature information of the products, so that the smart shelf processing device can store the database of the inventory processing device and the products of the products At least one feature is matched; wherein the layout displayed by the display includes a plurality of display areas, and each of the display areas conforms to a display width and a display position of each product. The method according to claim 5, further comprising: if the smart shelf processing device successfully matches the commodities, obtaining the at least one sales message of each of the commodities, so that the value of each commodity The at least one sale message is put into the display area of the version displayed on the display; The at least one sale message includes a product name message and/or a product price message. The method according to claim 5, further comprising: if the smart shelf processing device cannot match the commodities, manually matching the database of the inventory processing device with the at least one feature of the commodities to correspond The at least one sale message of each of the commodities; wherein the at least one sale message includes a product name message and/or a product price message. The method according to claim 5, further comprising: transmitting the sales status of the commodities to the inventory processing device through the smart shelf processing device; and storing a log file of the sales status of the commodities ; And an inventory manager logs into a management interface to view the sales status and historical records of the products through the inventory processing device and the smart shelf processing device, and determine the marketing strategy of the products accordingly. An information delivery system includes: a shelf layer board for placing a plurality of commodities; an image capturing device for obtaining an image including the shelf layer board and the commodities; and a display adjacent to the shelf layer board , Used to display sales information; a plurality of sensors are arranged on the shelf layer board to detect a sales status of the commodities; and a smart shelf processing device, coupled to the sensors, The image capture device and the display; wherein the smart shelf processing device generates a layout displayed in the display according to the images of the products, the layout displayed on the display includes a plurality of display areas, the Each display area in the display area conforms to a display width and a display position of each product, and the wisdom The shelf processing device puts at least one sales message of each of the commodities into a display area of the layout displayed on the display. The system according to claim 9, wherein the smart shelf processing device recognizes an identification code of the display according to the image to obtain a resolution and a display width supported by the display, and uses an edge detection technology according to the image Obtain the display width and the display position of each product, generate a plurality of layouts according to the resolution and display width supported by the display, and the display width and display position of each product, and The version contains pre-edited multimedia content. The system according to claim 10, wherein the identification code includes identification information (Identifier Information, ID) of the shelf deck, identification information of a store that sells the goods, and/or identification information of a shelf to which the shelf deck belongs Identification information, and after the image capturing device obtains the image, the image contains the identification code. The system according to claim 10, wherein the sensors periodically detect the quantity of the commodities on the shelf layer, so as to periodically update the sales status of the commodities, and the After the sales status is updated, the smart shelf processing device selects a version from the pre-edited versions to update the sales information currently displayed on the display. The system according to claim 9, wherein in a first time interval, the content of the version displayed on the display includes the at least one sales message of each commodity, and in the second time interval, the display The displayed content of the version includes product advertisement information, and a time length of the first time interval is greater than a time length of the second time interval. The system according to claim 9, wherein the image capturing device transmits the image to the smart shelf processing device to identify at least one characteristic information of the commodities, and the smart shelf processing device depends on the at least one of the commodities A feature information accesses a database of an inventory processing device, so that the smart shelf processing device matches the database of the inventory processing device with the at least one feature of the commodities. The system according to claim 14, wherein if the smart shelf processing device successfully matches the commodities, obtains the at least one sales message of each of the commodities, so that the at least A sale message is placed on the display area of the version displayed on the display, and the at least one sale message includes a product name message and/or a product price message. The system according to claim 14, wherein if the smart shelf processing device cannot match the products, the smart shelf processing device manually uses the database of the inventory processing device and the at least one feature of the products Matching is performed to correspond to the at least one sale message of each of the commodities, and the at least one sale message includes a product name message and/or a product price message. The system according to claim 14, wherein the smart shelf processing device transmits the sales status of the products to the inventory processing device, and stores a log file of the sales status of the products, and An inventory manager logs in to a management interface to view the sales status and history of the products through the inventory processing device and the smart shelf processing device, and determine the marketing strategy of the products accordingly. The system according to claim 14, wherein the sensors are a plurality of optical sensors, And the optical sensors are placed on the peripheral edge of the shelf laminate, or placed on three axial directions of the three-dimensional space of the shelf laminate.

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