TWI625707B - Vehicle advertisement automatic playback system - Google Patents

Abstract

The present invention relates to an automatic advertisement playing system for a vehicle, comprising a playing device, the playing device is disposed on a vehicle, and includes a position reading unit for reading a position information; and a storage unit storing a plurality of advertisements Data and a comparison table; an image playback unit; and a processing unit electrically connected to the location reading unit, the storage unit and the video playback unit to receive location information, and to read corresponding advertisement data according to the location information and the comparison table And transfer to the video playback unit for playback. As the vehicle moves, the location reading unit reads different location information, the processing unit reads different advertisement materials, and the video playback unit plays different advertisement materials to improve the effectiveness of the advertisement promotion.

Description

Vehicle advertisement automatic playback system

The invention relates to an advertisement playing system, in particular to an automatic advertisement playing system of a vehicle.

Due to the large carrying capacity of mass transit vehicles, there are quite a large number of people, so the effect of advertising on mass transit vehicles is usually quite good. Generally speaking, the way to use public transportation to advertise is to put advertisement stickers directly on the appearance of the vehicle, such as bus or MRT. As the bus travels around the city, the advertisement on the appearance of the bus also follows. The bus moves around, allowing consumers in the city to watch the advertisements on the bus's appearance, and then achieve the effect of advertising.

In addition, for the passengers who take the vehicle, a display device is disposed on the vehicle, and the display device continuously repeats the advertisement information in the pre-existing storage device, so that the user can watch when riding the vehicle to reach The effect of advertising.

However, the above advertising methods, whether it is advertising stickers on the surface of the vehicle, or displaying devices in the vehicle to play advertising materials, are constantly repeating the same advertisement, although the effect of advertising can be achieved. But consumers can only see fixed advertising content. For consumers, constantly watching the same advertising content can make consumers feel boring and gradually reduce the effectiveness of advertising.

Therefore, it is necessary to further improve the existing methods of advertising through vehicles.

In view of the shortcomings of the existing advertisements by means of vehicles, which are tedious for consumers, the present invention provides an automatic advertisement playing system for vehicles, which automatically plays advertisement content to avoid boring consumers, so as to improve the effectiveness of advertisements. The advertisement automatic playing system of the vehicle includes a playing device, and the playing device is disposed on a vehicle, and includes: a position reading unit for reading a position information; and a storage unit storing a plurality of The advertisement data and a comparison table, wherein the mapping table records the correspondence between the location information and the advertisement data; an image playback unit; a processing unit electrically connected to the location reading unit, the storage unit, and the image a playback unit, the processing unit receives the location information, and reads the corresponding advertisement data according to the location information and the comparison table, and transmits the read advertisement data to the video playback unit for playing.

Since the playback device of the advertisement automatic playback system of the vehicle is disposed on the vehicle and moves around the vehicle, the processing unit acquires the location information according to the location reading unit, and according to the location The information reads the corresponding advertising materials. In this way, as the vehicle moves, the location reading unit will read different location information, so that the processing unit correspondingly reads different advertisement materials according to different location information. That is to say, with the movement of the vehicle, the playback device of the advertisement automatic playing system of the vehicle will play different advertising materials. Let consumers watch different advertisements and avoid repeated play to make consumers boring to improve the effectiveness of advertising.

The technical means adopted by the present invention for achieving the intended purpose are further explained below in conjunction with the drawings and preferred embodiments of the present invention.

Referring to FIG. 1 , the present invention is an automatic advertisement playing system for a vehicle. The automatic advertisement playing system of the vehicle includes a playing device 10 , which is disposed on a vehicle 20 and includes a The location reading unit 11, a storage unit 12, an image playback unit 13 and a processing unit 14; the processing unit 14 is electrically connected to the location reading unit 11, the storage unit 12 and the video playback unit 13.

The position reading unit 11 reads a position information. The storage unit 12 stores a plurality of advertisement data and a comparison table, and the correspondence between the location information and the advertisement data is recorded in the comparison table. The processing unit 14 receives the location information read by the location reading unit 11, and the processing unit 14 reads the corresponding advertisement data from the storage unit 12 according to the location information and the comparison table stored in the storage unit 12. And transmitting the read advertisement information to the video playback unit 13 for playing.

Since the playback device 10 of the advertisement automatic playback system of the vehicle is disposed on the vehicle 20, the processing unit 14 acquires the location information according to the location reading unit 11 as the vehicle 20 moves around. And reading the corresponding advertising material according to the location information for playing. In this way, as the vehicle 20 moves, the location information read by the location reading unit 11 will be different, so that the processing unit 14 will receive different location information, and different location information will be different. The advertising material allows the processing unit 14 to play different advertising materials. That is to say, with the movement of the vehicle, the playback device 10 of the advertisement automatic playing system of the vehicle will play different advertising materials. Let consumers watch different advertisements and avoid repeated play to make consumers boring to improve the effectiveness of advertising. In the preferred embodiment, the position reading unit 11 is a global positioning system (GPS) unit, and the image playing unit 13 is a light emitting diode (LED Display) unit.

In addition, the playback device 10 of the automatic advertisement playing system of the vehicle of the present invention plays different advertisements in different places, and can be further squandered in addition to being boring in order to prevent consumers from repeatedly watching the same advertisement. Provide ads for nearby businesses to further enhance the effectiveness of advertising.

For example, when the vehicle 20 travels to the commercial area, the processing unit 14 can select an advertisement of the department store to play through the video playback unit 13 according to the location information read by the location reading unit 11 Nearby consumers see the advertisements of the department stores and then go to the department stores for consumption. When the vehicle 20 travels to the sightseeing area, the processing unit 14 can select an advertisement of a nearby attraction to be played through the video playback unit 13 according to the location information read by the location reading unit 11, so that the nearby consumption is allowed. See nearby attractions and travel to specific attractions to enjoy accurate marketing.

In addition, the location reading unit 11 of the playback device 10 further reads a time information, and the comparison table stored by the storage unit 12 further records the correspondence between the time information and the advertisement data. The processing unit 14 reads the corresponding advertisement data according to the location information, the time information read by the location reading unit 11, and the comparison table, and transmits the read advertisement data to be played by the video playback unit 13.

In this way, the vehicle's automatic advertisement playing system can play different advertisements at different locations at different times to provide more accurate marketing. For example, during the Chinese New Year, when the vehicle 20 travels to the commercial area, the vehicle's automatic advertisement playing system can play an advertisement of the department store's New Year merchandise. During the Christmas period, when the vehicle 20 also travels to the commercial area, the vehicle's automatic advertisement playing system can play an advertisement of the department store's Christmas goods, providing accurate marketing.

Referring to FIG. 2, the automatic advertisement playing system of the vehicle further includes a cloud server 30, and the playback device 10 further includes a network connection unit 15. The cloud server 30 stores an advertisement update data. In the preferred embodiment, the processing unit 14 of the playback device 10 is periodically connected to the cloud server 30 through the network connection unit 15, and updates the storage unit according to the advertisement update data of the cloud server 30. Multiple advertising materials stored in 12. For example, the processing unit 14 of the playback device 10 connects to the cloud server 30 at 00:00 every day, and updates the advertisement data of the storage unit 12 according to the advertisement of the cloud server 30 and the new data. In this way, the advertising materials in the storage unit 12 can be updated daily. For the advertisement provider, the advertisement provider only needs to prepare the advertisement data and upload it to the cloud server 30 at any time. After one day, the advertisement device 10 can be updated to the playback device 10 to let the playback device 10 play a new advertisement.

In another preferred embodiment, the playback device 10 further has a device number, and the advertisement update data of the cloud server 30 includes an update number, and the cloud server 30 is connected to the network of the playback device 10. The connection unit 15 is configured to transmit the advertisement update data, and the processing unit 14 of the playback device 10 receives the advertisement update data through the network connection unit 15, and further determines whether the update number of the advertisement update data is related to the playback device 10 The device number is the same. When the update number is the same as the device number, the processing unit 14 updates the advertisement data stored in the storage unit 12 according to the advertisement update data.

In this way, the advertisement provider can upload the advertisement update data to the cloud server 30 through a terminal, and can further connect to the playback device 10 through the cloud server 30, and transmit the advertisement update data to the play. The device 10 updates the advertisement material stored in the storage unit 12 of the playback device 10. In addition, when a plurality of playback devices 10 are respectively disposed on different vehicles, the advertisement provider can select a part of the playback device 10 to update by setting an update number in the advertisement update data.

For example, referring to FIG. 3, the automatic advertisement playing system of the vehicle has two playing devices 10a, 10b respectively disposed on different vehicles 20a, 20b, and each of the playing devices 10a, 10b has The respective device number. If the advertisement provider wants to update only the advertisement data stored in the storage unit 12a of one of the playback devices 10a, the advertisement provider must first set the update number in the advertisement update data so that the update number is the same as the device number of the playback device 10a. . The advertisement provider can then upload the set advertisement update data to the cloud server 30. The cloud server 30 is connected to the two playback devices 10a, 10b and transmits the advertisement update data to the two playback devices 10a, 10b.

When the playback device 10a receives the advertisement update data, it first determines whether the update number of the advertisement update data is the same as the device number. Since the update number of the advertisement update data is the same as the device number of the playback device 10a, the playback is performed. The processing unit 14a of the device 10a updates the advertisement data stored in the storage unit 12a according to the advertisement update data, so that the playback device 10a can play the updated advertisement data.

When the other playback device 10b receives the advertisement update data, it also determines whether the update number of the advertisement update data is the same as the device number, but the update number of the advertisement update data is different from the device number of the playback device 10b. Therefore, the processing unit 14b of the playback device 10b does not update the advertisement data, and therefore, the advertisement provider does not update to the advertisement material played by the other playback device 10b.

The above is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Although the present invention has been disclosed in the above preferred embodiments, it is not intended to limit the present invention. A person skilled in the art can make some modifications or modifications to equivalent embodiments by using the above-disclosed technical contents without departing from the technical scope of the present invention, but without departing from the technical solution of the present invention, according to the present invention. Technical Substantials Any simple modifications, equivalent changes and modifications made to the above embodiments are still within the scope of the technical solutions of the present invention.

10, 10a, 10b‧‧‧ playback devices

11, 11a, 11b‧‧‧ position reading unit

12, 12a, 12b‧‧‧ storage unit

13, 13a, 13b‧‧‧ video playback unit

14, 14a, 14b‧‧‧ processing unit

15, 15a, 15b‧‧‧ network connection unit

20, 20a, 20b‧‧‧ Transportation

30‧‧‧Cloud Server

1 is a block diagram of a preferred embodiment of the present invention. 2 is a block diagram of another preferred embodiment of the present invention. Figure 3 is a block diagram showing an exemplary embodiment of the present invention.

Claims (6)

An automatic advertising system for a vehicle includes a playback device and a cloud server. The playback device is disposed on a vehicle and includes: a location reading unit that reads a location information; The unit stores a plurality of advertisement data and a comparison table, wherein the correspondence table records the correspondence between the location information and the advertisement data; a network connection unit having a device number; and an image playback unit a LED display unit; a processing unit electrically connected to the position reading unit, the storage unit and the image playing unit, the processing unit receiving the location information, and according to the location information and The comparison table reads the corresponding advertisement data, and transmits the read advertisement data to the image playback unit for playing; the cloud server stores an advertisement update data, and the advertisement update data includes an update number; the cloud server Connecting to the network connection unit of the playback device to transmit the advertisement update data to the playback device; the playback device The processing unit receives the advertisement update data through the network connection unit, and further determines whether the update number of the advertisement update data is the same as the device number of the playback device, and when the update number is the same as the device number, the processing unit Updating the advertisement data stored in the storage unit according to the advertisement update data. The advertisement automatic playback system of the vehicle of claim 1, wherein: the location reading unit of the playback device further reads a time information; the comparison table stored by the storage unit further records the time information and the advertisement data Corresponding relationship; the processing unit reads the corresponding advertisement data according to the location information, the time information read by the location reading unit, and the comparison table, and transmits the read advertisement data to play the video playback unit. The advertisement automatic playing system of the vehicle of claim 1, further comprising a cloud server, wherein: the playing device further comprises a network connecting unit; the cloud server stores an advertisement update data; the playing device The processing unit periodically connects to the cloud server through the network connection unit, and updates the advertisement data stored in the storage unit according to the advertisement update data of the cloud server. The advertisement automatic playback system of the vehicle of claim 2, further comprising a cloud server, wherein: the playback device further comprises a network connection unit; the cloud server stores an advertisement update data; the playback device The processing unit periodically connects to the cloud server through the network connection unit, and updates the advertisement data stored in the storage unit according to the advertisement update data of the cloud server. The advertisement automatic playback system of the vehicle of any one of claims 1 to 4, wherein the location reading unit is a Global Positioning System (GPS) unit. The advertisement automatic playback system of the vehicle of claim 1, wherein the location reading unit is a global positioning system (GPS) unit.