TWI605355B - Search devices, retrieval methods, programs, and non-transitory computer-readable information recording media - Google Patents

Description

Search device, search method, program and non-transitory computer readable information recording medium

The present invention relates to a search device, a search method, a program, and a non-transitory computer readable information recording medium.

In recent years, the website for selling goods on the Internet has gained popularity. For example, in a sales website (a shopping mall website) which is a collection of a large number of stores (fake shops), not only the products of a wide variety of types (types) but also the price competition between the stores are obtained, and a large number of users are obtained. It is not limited to the sale of goods, and the introduction website introducing the providers of labor is also known. For example, a car inspection company that provides a car inspection service for a car, an introduction site for accepting a car inspection application or a valuation request, and the like.

In such websites (selling websites, introductory websites, etc.), for example, search results searched according to search conditions (keywords or marks, etc.) input by the user may be displayed in a predetermined order (for example, popularity order) Or price order).

Recently, websites that include advertisements in such search results are also displayed. Known.

A prior art of a website in which advertisements are displayed in the search results, for example, Patent Document 1 discloses an invention of an electronic advertisement display system having a high value for advertising advertisers.

[Advanced technical literature] [Patent Literature]

[Patent Document 1] Japanese Patent Laid-Open Publication No. 2003-281432

However, most of the advertisements included in the search results are displayed as one item (1 item) which is expected to be a search result. For example, it is called a search-linked advertisement, and a type of advertisement similar to a normal search result is displayed in addition to a character string (for example, [PR]) in which an advertisement is displayed.

When such a search-linked advertisement is placed unconditionally in the front of the catalog as in the case of the invention described in the above-mentioned Patent Document 1, two items of the same item are continuously displayed. That is, when the item corresponding to the advertisement (the same product or the company as the advertisement) is searched for at the head of the search result, for example, except for the presence or absence of [PR], all the same items are arranged in front of the two displays.

In this way, if two items are displayed in the same item, the user (searcher) will be discomforted, and the effect of the advertisement will be reduced (sometimes generated). The problem of negative effect). Therefore, it is required that there is no possibility of giving the user a sense of discomfort, and the technique of listing the advertisements in the search results can be included.

The present invention has been made in view of the above-described circumstances, and provides a search device, a search method, a program, and a non-transitory computer that can display a list of advertisements in a search result without giving a user an uncomfortable feeling. Readable information recording media for the purpose.

A search device according to a first aspect of the present invention includes: a receiving unit that receives an inquiry input by a searcher; and a search unit that searches for an object to be matched with the received query; and an acquisition unit that obtains The directory of the target item to be searched and the advertisement item matching the received query are sequentially arranged, and the insertion unit is given a specific item corresponding to the advertisement item according to the target item constituting the acquired directory. The order is inserted into the directory by changing the insertion position of the advertisement item; and the prompting unit prompts the searcher to insert the aforementioned directory of the advertisement item.

Further, the search device according to the above aspect further includes a specific portion that specifies an initial display range in which the directory is displayed on the screen based on domain information indicating a display area of the screen, and the insertion portion is specific to the The project is located in the initial display In the upper position of the range, the advertisement item is inserted into the catalogue so as to be in the lower position of the initial display range, and if the specific item is not located in the upper position of the initial display range, the upper limit of the initial display range can be located. Insert the aforementioned advertising item into the aforementioned directory.

Further, the search device according to the above aspect further includes a specific unit that specifies an initial display range in which the directory is displayed on the screen based on domain information indicating a display area of the screen, and the acquisition unit is further used to obtain In the above-described insertion item, if the specific item is included in the initial display range, the insertion unit inserts the connection advertisement item into the directory in a manner that can be located next to the specific item. If the specific item is not included in the initial display range, the advertisement item is inserted into the catalogue so as to be positioned above the initial display range.

Further, in the search device according to the above aspect, the terminal device of the searcher and the server on the network are configured, and the terminal device includes at least the insertion portion.

The search method according to the second aspect of the present invention is the search method of the search device, characterized in that the search method includes a receiving step of accepting a query input by a searcher, and a search step of searching for the search device An object to be queried; a step of obtaining, wherein the search device obtains the aforementioned check in order a directory of the object items to be linked and an advertisement item matching the query received; the insertion step of the search means for assigning a specific item corresponding to the advertisement item to the target item constituting the directory obtained as described above And a step of inserting the insertion position of the advertisement item into the directory; and a step of prompting the search device to present the directory in which the advertisement item is inserted to the searcher.

A program according to a third aspect of the present invention is characterized in that the computer has a function as a function of the following parts, the accepting unit accepts an inquiry input by the searcher, and the search unit searches for an object corresponding to the accepted query; The acquisition unit obtains a list of the target items to be searched and an advertisement item matching the received query; the insertion unit is assigned to the target item constituting the acquired directory. The order of the specific item of the advertisement item is inserted into the directory by changing the insertion position of the advertisement item, and the presentation unit is prompted to insert the aforementioned item of the advertisement item to the searcher.

The above program can be distributed independently of the computer that implements the program via a computer communication network. Selling.

A non-transitory computer readable information recording medium according to a fourth aspect of the present invention is recorded so that the computer has the following parts The program that can be characterized is a receiving unit that receives an inquiry input by the searcher; the search unit searches for an object to be matched with the received query; and the obtaining unit sequentially arranges the searched target items in order a directory and an advertisement item matching the query received; the insertion unit, wherein the advertisement item is given to a specific item corresponding to the advertisement item in the target item constituting the directory acquired as described above The insertion position is changed to be inserted into the aforementioned directory; and the prompting unit prompts the aforementioned searcher to insert the aforementioned directory of the advertisement item.

The above information recording medium is a non-transitory recording medium that can be distributed independently with a computer. Selling. Here, the non-transitory recording medium means a tangible recording medium. Non-transitory recording media are, for example, optical discs, floppy disks, hard disks, optical disks, digital Versatile Discs (DVDs), magnetic tapes, semiconductor memories, and the like. Further, the transitory recording medium indicates the transmission medium (propagation signal) itself. Temporary recording media are, for example, electrical signals, optical signals, electromagnetic waves, and the like. Further, the term "temporary memory" is a field in which data or a program is temporarily stored, such as a volatile memory such as a RAM (Random Access Memory).

According to the present invention, there is no possibility of giving the user an uncomfortable feeling, and an advertisement can be included in the search result to be displayed in a list.

100‧‧‧Introduction system

200‧‧‧Search device

210‧‧‧ Reception Department

220‧‧‧Database

230‧‧‧Control Department

231‧‧‧Search Department

232‧‧‧Acquisition Department

233‧‧‧Special Department

234‧‧‧Insert Department

240‧‧‧ Tips Department

300‧‧‧User terminal

400‧‧‧Information processing device

401‧‧‧CPU

402‧‧‧ROM

403‧‧‧RAM

404‧‧‧NIC

405‧‧‧Portrait Processing Department

406‧‧‧Sound Processing Department

407‧‧‧DVD-ROM drive

408‧‧ interface

409‧‧‧External memory

410‧‧‧ Controller

411‧‧‧ monitor

412‧‧‧ horn

900‧‧‧Internet

Fig. 1 is a block diagram showing an example of the overall configuration of an introduction system of the embodiment.

2 is a block diagram showing an example of a schematic configuration of a typical information processing device implemented by a search device and a user terminal device.

3 is a block diagram showing an example of a schematic configuration of a search device according to the embodiment.

Fig. 4 is a schematic diagram for explaining an example of the company information.

Fig. 5 is a schematic diagram for explaining an example of advertisement information.

Fig. 6 is a schematic diagram showing an example of a directory.

Fig. 7 is a schematic diagram for explaining how an advertisement is inserted in a directory.

Fig. 8 is a schematic diagram showing an example of another directory.

Fig. 9 is a schematic diagram for explaining how an advertisement is inserted in another directory.

FIG. 10 is a schematic diagram showing an example of a list display screen.

FIG. 11 is a schematic diagram showing an example of another list display screen.

Fig. 12 is a flow chart for explaining the search processing of the embodiment.

Fig. 13 is a schematic diagram showing an example of a connection advertisement.

FIG. 14 is a schematic diagram showing an example of a list display screen for inserting a connection advertisement.

Hereinafter, embodiments of the present invention will be described. In the embodiment of the present invention, the vehicle inspection company that provides the vehicle inspection service for the automobile is described as an example of the application for the application for the inspection of the vehicle inspection or the evaluation request. However, other introduction websites that provide labor service, etc. Suitable for use. Further, it is not limited to the introduction of the manufacturer or the like, and may be suitably applied to a sales website that sells goods or services.

Further, the following embodiments are intended to be illustrative, and are not intended to limit the scope of the invention. Therefore, as long as the operator can replace each element or all of the elements with the embodiment of the equalizer, such embodiments are also included in the scope of the present invention.

(all components)

In the introduction system 100 according to the embodiment of the present invention, as shown in FIG. 1, the search device 200 and each user terminal device 300 are connected via the Internet 900. Further, although simplified in the figure, the actual user terminal device 300 has a majority according to the user who is using it.

The search device 200 is, for example, a server computer or the like, and introduces a vehicle inspection company that provides a vehicle inspection service for automobiles.

For example, the search device 200 searches for the information of the vehicle inspection company based on the search conditions (for example, the region or the price band) input by the user (searcher), and displays the list in the search result list by displaying the advertisement in the list of the search results.

Then, once any of the car inspection companies in the list is selected by the user Alternatively, the search device 200 accepts an application or evaluation request for a vehicle inspection of the selected vehicle inspection company.

The user terminal device 300 is formed, for example, by a personal computer or a smart phone, and accesses the search device 200 via the Internet 900, and instructs the search device 200 to search for the vehicle inspector. Then, the user terminal device 300 is a directory in which the search result is received by the search device 200, and is displayed on the screen. In addition, in the directory of the search results, as will be described later, the advertisement is appropriately included.

(summary structure of information processing device)

A typical information processing device 400 implemented by the search device 200 and the user terminal device 300 according to the embodiment of the present invention will be described.

As shown in FIG. 2, the information processing device 400 includes a CPU (Central Processing Unit) 401, a ROM (Read Only Memory) 402, a RAM (Random Access Memory) 403, an NIC (Network Interface Card) 404, and an image processing unit 405. The sound processing unit 406, the DVD-ROM (Digital Versatile Disc ROM) driver 407, the interface 408, the external memory 409, the controller 410, the monitor 411, and the speaker 412.

The CPU 401 controls the operation of the entire information processing device 400, and is connected to each component to process a control signal or data.

In the ROM 402, an IPL (Initial Program Loader) which is executed immediately after the power is turned on is read, and a predetermined program is read to the RAM 403 to start the program of the CPU 401. Row. Further, in the ROM 402, a program of the operating system or various materials necessary for the operation control of the entire information processing device 400 is recorded.

The RAM 403 is a program for temporarily storing data or programs, and retains programs and materials read from the DVD-ROM and other necessary information for communication.

The NIC 404 is a computer communication network for connecting the information processing device 400 to the Internet or the like, and is provided by the 10BASE-T/100BASE-T standard used for constituting the LAN (Local Area Network). An analog data machine connected to the Internet, an ISDN (Integrated Services Digital Network) data machine, an ADSL (Asymmetric Digital Subscriber Line) data machine, a cable data machine connected to the Internet by using a cable television line, and the like These are configured such as an intervening interface (not shown) of the CPU 401.

The image processing unit 405 processes the data read from the DVD-ROM or the like by the image calculation processor (not shown) provided in the CPU 401 or the image processing unit 405, and records the data in the image processing unit 405. Frame memory (not shown). The image information recorded in the frame memory is converted into a video signal at a predetermined synchronization timing, and output to the monitor 411. Thereby, various page displays are possible.

The sound processing unit 406 converts the sound data read from the DVD-ROM or the like into an analog sound signal, and outputs it from the speaker 412 connected thereto. Under the control of the CPU 401, a sound to be generated in the progress of the processing performed by the information processing device 400 is generated, whereby the sound corresponding thereto is output from the speaker 412.

In the DVD-ROM to be mounted on the DVD-ROM drive 407, for example, a program for realizing the search device 200 or the like of the embodiment is stored. By the control of the CPU 401, the DVD-ROM drive 407 performs read processing for the DVD-ROM to be mounted thereon, and reads necessary programs or materials, which are temporarily stored in the RAM 403 or the like.

The interface 408 is detachably connected to the external memory 409, the controller 410, the monitor 411, and the horn 412.

In the external memory 409, information on the personal information of the user or the like is rewritably memorized.

The controller 410 is an operation input that is performed when various settings of the information processing device 400 are received. The user of the information processing device 400 inputs an instruction via the controller 410, whereby the data can be appropriately recorded in the external memory 409.

The monitor 411 is a user who presents the information output by the image processing unit 405 to the information processing device 400.

The speaker 412 is a user who presents the sound data output by the sound processing unit 406 to the information processing device 400.

In addition, the information processing device 400 can also be configured as a large-capacity external memory device using a hard disk or the like, and can realize the same functions as the ROM 402, the RAM 403, the external memory 409, and the DVD-ROM mounted on the DVD-ROM drive 407. .

Hereinafter, the configuration and the like of the search device 200 implemented in the information processing device 400 will be described with reference to FIGS. 3 to 11 . One When the power is supplied to the information processing device 400, for example, the access from the user terminal device 300 is accepted, the program functioning as the search device 200 of the present embodiment is executed, and the search device 200 of the present embodiment is realized.

Further, the user terminal device 300 is also realized in the information processing device 400. However, the description thereof is omitted, and the search device 200 which is the most characteristic in the present embodiment will be described below.

(summary structure of search device)

FIG. 3 is a block diagram showing an example of a schematic configuration of the search device 200 of the embodiment. As shown in the figure, the search device 200 includes a receiving unit 210, a database 220, a control unit 230, and a presentation unit 240.

The receiving unit 210 accepts various types of information transmitted from each user terminal device 300 via the Internet 900. For example, the receiving unit 210 accepts a query input by a user (searcher). In other words, the accepting unit 210 accepts search conditions (for example, a region or a price band) for searching for the vehicle inspector from the user terminal device 300. In the state in which the user terminal 300 displays a list of search results in a list, the receiving unit 210 receives an operation instruction such as a selection instruction or a scroll of the vehicle inspection company from the user terminal device 300.

The NIC 404 or the like described above can function as such the receiving unit 210.

The database 220 is a variety of information about the vehicle inspector or various information about the advertisement.

For example, the database 220 is to store the information of the industry as shown in FIG. 221. The company information 221 includes, for example, the company ID 221a, the company name 221b, the location 221c, the description 221d, and the reference price 221e.

In addition, in the company information 221 of FIG. 4, although it is simplified, various information about the appearance of the car inspection industry, appearance photos, comment scores, number of comments, use of cards, presence or absence of alternative driving and discounts, etc. In the industry information 221.

Further, the database 220 stores the advertisement information 222 as shown in FIG. The advertisement information 222 includes, for example, an advertisement ID 222a, an advertisement area 222b, a corresponding company ID 222c, a company name 222d, a location 222e, a description 222f, and a reference price 222g. Further, the advertisement area 222b is a case where the advertisement is searched for on which region. Further, the corresponding company ID 222c indicates which of the vehicle inspection companies the advertisement is assigned to. Further, the company name 222d~reference price 222g is the same item as the above-mentioned company information 221 (business name 221b to reference price 221e). Therefore, with such advertisement information 222, an advertisement can be displayed in the same manner as the search result as will be described later.

In addition, the database 220 also stores user information (for example, a user ID or a password) input from the accepting unit 210, or an account header information or credit information.

The above-described RAM 403, external memory 409, and the like can function as such a database 220.

Returning to Fig. 3, the control unit 230 controls the entire search device 200. The control unit 230 includes a search unit 231, an acquisition unit 232, a specific unit 233, and an insertion unit 234, and is configured to match the user (searcher). The search by the vehicle inspector is appropriately presented in the catalogue of the search results and presented to the user terminal device 300.

The search unit 231 searches for an object to be queried by the accepting unit 210. In other words, when the search condition is given to the region or the price band, the search unit 231 searches for the vehicle inspection company that matches the given search condition from the database 220.

In the specific example, the search unit 231 searches for the vehicle inspector in the given area from the company information 221 shown in FIG. 4 as the search condition.

The acquisition unit 232 is a list of the target items (car inspection companies) searched by the search unit 231 and the advertisement items (advertisements) matching the same query.

In other words, the acquisition unit 232 is a directory that acquires the search result of the search unit 231, and acquires an advertisement matching the search condition from the database 220. For example, when the search condition area (the municipality, etc.) is given, the acquisition unit 232 acquires the information of the advertisement in which the given area is the advertisement area from the advertisement information 222 shown in FIG. 5 described above.

The specific unit 233 is based on the field information indicating the display area of the screen of the user terminal device 300, and the initial display range (that is, the first view) when the directory of the specific search result is displayed on the screen.

For example, in the search page or the first page, JavaScript (registered trademark) is used to program programs (scripts) such as the type of browser, the display settings of the browser (the settings of the menu, etc.), and the window size of the browser. . Then, the specific part 233 obtains the user terminal by such a program The field information of the size of the display field of the browser of 300 (for example, the field of the search result can be displayed in addition to the menu of the browser). In addition, such a method of obtaining domain information is an example, and other methods can be used to obtain domain information of the user terminal 300.

Then, the specific unit 233 is an initial display range when the directory in which the search result is specified is displayed on the user terminal device 300 based on the domain information thus acquired. Alternatively, the information about the specific initial display range may be registered in the database 220 in association with the unique information (for example, the MAC address) of the user terminal device 300, and may be reused.

The insertion unit 234 is provided with a specific item (correspondence) corresponding to the advertisement item (advertisement) acquired by the acquisition unit 232 in the target item (car inspection company) constituting the list of the search results acquired by the acquisition unit 232 (corresponding to In the position of the car inspection company of the advertisement (the position in the directory), the insertion position of the advertisement item is changed and inserted into the directory.

For example, when the specific item is located at the upper position (for example, the top) of the initial display range specified by the specific unit 233, the insertion unit 234 inserts the advertisement item into the directory so as to be in the lower position (for example, the trailing end) of the initial display range. On the other hand, if the specific item is not located in the upper position of the initial display range, the insertion unit 234 inserts the advertisement item into the directory so as to be in the upper position of the initial display range.

Hereinafter, it will be specifically described with reference to FIGS. 6 to 9.

As shown in FIG. 6, the initial display range FV of the user terminal device 300 can be acquired for the directory LT1 acquired by the acquisition unit 232. That is, the object items IM101~IM105 can be displayed as the first screen. The status of the terminal 300. Then, the acquisition unit 232 acquires an advertisement (advertisement item) to which the target item IM101 is assigned.

In this case, since the specific item (object item IM101) corresponding to the advertisement to be inserted is placed in the upper position (for example, the top) of the initial display range FV, the insertion unit 234 is displayed as shown in FIG. The advertisement item AD is inserted into the directory LT1 in a manner of a lower position (for example, a trailing tail) of the range FV. Thereby, the target item IM105 is formed one after the other.

Further, as shown in FIG. 8, the initial display range FV of the user terminal device 300 can be acquired for the directory LT2 acquired by the acquisition unit 232. In this case, the target items IM201 to IM205 can be displayed on the user terminal device 300 as the first screen. Then, the acquisition unit 232 acquires an advertisement to be given corresponding to the target item IM207.

In this case, the specific item (object item IM207) corresponding to the advertisement to be inserted is not positioned in the upper position (for example, the head) of the initial display range FV, and therefore the insertion unit 234 is displayed as shown in FIG. The manner in which the upper portion (for example, the top) of the range FV inserts the advertisement item AD into the directory LT2. Thereby, the target item IM201 is one after the other.

In addition, the case where the upper position of the initial display range FV is the head is described, but the range up to the second or the third one may be set to the upper position.

Further, the insertion unit 234 can be performed not only after such an advertisement item AD is retrieved, but also when the page is updated (for example, a previous page migration). For example, if The specific item is located in the upper position (for example, the top) of the initial display range after the update of the page, and the advertisement item is inserted into the directory in such a manner that it can be located in the lower position (for example, the last tail) of the initial display range. On the other hand, if the specific item is located in the upper position of the initial display range after the page is updated, the insertion unit 234 inserts the advertisement item into the directory so as to be in the upper position of the initial display range.

The above-described CPU 401 or the like can function as the control unit 230 formed by such a configuration.

Returning to FIG. 3, the presentation unit 240 presents various types of information to the user terminal device 300 via the Internet 900. For example, the presentation unit 240 searches by the control unit 230 and presents the directory in which the advertisement is inserted to the searcher.

Specifically, when the advertisement item AD is inserted in the lower position (for example, the rear end) of the initial display range FV as in the above-described FIG. 7, the presentation unit 240 presents the list display screen 501 as shown in FIG. 10 to the user terminal device 300. . On the other hand, when the advertisement item AD is inserted in the upper position (for example, the front end) of the initial display range FV as in the above-described FIG. 9, the presentation unit 240 presents the list display screen 502 shown in FIG. 11 to the user terminal device 300. .

The above-described CPU 401, NIC 404, and the like can function as such presentation unit 240.

(action of the search device)

Hereinafter, the operation of the search device 200 having such a configuration will be described with reference to the drawings. FIG. 12 is a flowchart showing the flow of the search processing executed by the search device 200. This retrieval process is, for example, every time the vehicle inspector is required The introduction is carried out by the user terminal device 300.

First, the search device 200 accepts a query input from a user (searcher) (step S11).

In other words, the accepting unit 210 accepts search conditions (for example, a region or a price band) for searching for the vehicle inspector from the user terminal device 300.

The search device 200 searches for the target item matching the query accepted in step S11 (step S12).

In other words, the control unit 230 (search unit 231) searches for the search conditions that match the assigned search conditions from the database 220 once the search conditions such as the region or the price band are given. For example, when the search condition area (such as a municipality, etc.) is given, the control unit 230 searches for the vehicle inspector who has the location in the given area from the company information 221 shown in FIG. 4 described above.

The search device 200 acquires an item of the target item searched in step S12 and an advertisement item matching the same query (step S13).

In other words, the control unit 230 (acquisition unit 232) is a directory that acquires the search result in step S12, and acquires an advertisement matching the search condition from the database 220. For example, when the search condition area (the municipality, etc.) is given, the control unit 230 acquires the information of the advertisement in which the given area is the advertisement area from the advertisement information 222 shown in FIG. 5 described above.

The search device 200 is inserted into the directory by changing the insertion position of the advertisement item in accordance with the order of the specific item of the advertisement item acquired in the same step S13 in the target item of the directory acquired in step S13. (Step S14).

For example, when the specific item is located in the upper position (for example, the top) of the initial display range, the control unit 230 (insertion unit 234) inserts the advertisement item into the directory so as to be in the lower position (for example, the trailing end) of the initial display range.

In other words, as shown in FIG. 6 described above, when the initial display range FV is acquired for the directory LT1 and the advertisement (advertisement item) corresponding to the target item IM101 is acquired, the control unit 230 is as shown in FIG. 7 described above. In general, the advertisement item AD is inserted into the directory LT1 in such a manner that it can be located in the lower position (for example, the trailing tail) of the initial display range FV.

On the other hand, as shown in FIG. 8 described above, when the initial display range FV is acquired for the directory LT2 and the advertisement (advertisement item) corresponding to the target item IM207 is acquired, the control unit 230 is as shown in FIG. 9 described above. As shown, the advertisement item AD is inserted into the directory LT2 in such a manner that it can be located in the upper position (for example, the top) of the initial display range FV.

The search device 200 presents a list of inserted advertisements to the searcher (step S15).

In other words, the control unit 230 (presentation unit 240) displays the list display screen as shown in FIG. 10 when the advertisement item AD is inserted into the lower position (for example, the rear end) of the initial display range FV as shown in FIG. 501 prompts the user terminal 300. On the other hand, in step S14, when the advertisement item AD is inserted into the upper position (for example, the top) of the initial display range FV, the control unit 230 presents the list display screen 502 as shown in FIG. Terminal 300.

With such a search process, if there is a specific item corresponding to the advertisement item in the upper position of the search result (the same car inspection industry as the advertisement) By separating the specific item from the advertisement item, the user can be displayed without being uncomfortably included in the catalogue. At this time, since the advertisement item is received in the first screen, it can cause the user's interest.

Further, if there is no specific item in the upper position of the search result, the user's interest can be caused by inserting the advertisement item in the upper position of the first screen.

As a result, there is no discomfort to the user, and an advertisement can be included in the search result for a list display.

(Other embodiments)

In the above-described embodiment, a case is described in which the specific item is separated from the advertisement item when there is a specific item in the upper part of the search result. However, another item may be inserted in the next (below) of the specific item, A way to create a sense of unity in specific projects and advertising projects. The details will be described below.

The database 220 is an advertisement information for memorizing connection in addition to the advertisement information 222 shown in FIG. 5 described above. The advertising information used for this link is an advertisement for linking to a specific project, which is different from the usual advertising project (object project).

For example, the advertisement information for connecting the styles shown in FIG. 13 can be stored in the database 220 in advance.

Then, the insertion unit 234 inserts an advertisement item for connection (for example, an advertisement of the style shown in FIG. 13) into the directory so that the specific item is located in the initial display range, and can be located next to the specific item. In addition, if the specific item is not in the initial display range, the insertion unit 234 inserts the above-mentioned advertisement item into the directory in such a manner that it can be located in the upper position of the initial display range.

For example, as shown in FIG. 6 described above, when the initial display range FV is acquired for the directory LT1 and the advertisement (advertisement item) corresponding to the target item IM101 is acquired, the insertion unit 234 is located next to the target item IM101. In the manner, the advertisement information for connecting the styles shown in FIG. 13 is inserted into the directory LT1.

Then, the presentation unit 240 presents the list display screen 503 shown in FIG. 14 to the user terminal device 300. In this way, since a specific item and an advertisement item have a sense of unity, there is no possibility of discomfort to the user, and an advertisement can be included in the search result to be displayed in a list.

In the above-described embodiment, the search device 200 such as the server may perform the search from the vehicle inspector to the insertion of the advertisement. However, the search device 200 may perform the search to the vehicle inspection company at the user terminal. The machine 300 side performs insertion of an advertisement.

In other words, the user terminal 300 side holds the function of the insertion unit 234 and the like, and the user terminal 300 side that receives the search result (directory) of the search device 200, as described above, advertises according to the order of the specific item. The advertising information for the project or link is inserted into the catalog.

In this case, there is no case where the user is uncomfortable, and an advertisement can be included in the search result for a list display.

In the above-described embodiment, the introduction website of the vehicle inspection company that provides the vehicle inspection service for the automobile is described as an example. However, it can be suitably applied to other introduction websites that introduce laborers and the like. and Further, it is not limited to the introduction of the manufacturer or the like, and may be suitably applied to a sales website that sells goods or services.

[Industry use possibility]

As described above, according to the present invention, it is possible to provide a search device, a search method, a program, and a non-transitory computer readable display that can display a list of advertisements without confusing the user. Information recording media taken.

200‧‧‧Search device

210‧‧‧ Reception Department

220‧‧‧Database

230‧‧‧Control Department

231‧‧‧Search Department

232‧‧‧Acquisition Department

233‧‧‧Special Department

234‧‧‧Insert Department

240‧‧‧ Tips Department

Claims (5)

A search device comprising: an accepting unit that receives an inquiry input by a searcher; a search unit that searches for an object to be matched with the received query; and an acquisition unit that sequentially arranges the search a directory of the target item and an advertisement item matching the query received; the insertion unit is provided with a position corresponding to the specific item of the advertisement item in the target item constituting the acquired directory. The insertion position of the advertisement item is inserted into the directory; the presentation unit prompts the searcher to be inserted into the directory of the advertisement item; and the specific part is specified based on the domain information indicating the display area of the screen. The above-mentioned directory is displayed in an initial display range at the time of the screen, and the acquisition unit further acquires a connection advertisement item for connecting the specific item and the display, and the insertion unit includes the specific item in the initial display range. Insert the aforementioned advertising item in the second place that can be located in the specific item mentioned above. To the directory, if within the range not containing the initial display specific items, the initial display can be located places an upper range of the aforementioned embodiment the advertising item is inserted into the directory. A search device according to claim 1, wherein the terminal device of the searcher and the server on the network are provided, and the terminal device includes at least the insertion portion. A search method is a search method of a search device, characterized in that it includes a receiving step of accepting a query input by a searcher by the search device, and a search step of searching for an object corresponding to the accepted query by the search device And an obtaining step of obtaining, by the search device, a directory in which the searched target items are sequentially arranged and an advertisement item matching the accepted query; and an inserting step of the searching device configured to form the target of the acquired directory In the item, the order of the specific item corresponding to the advertisement item is given, the insertion position of the advertisement item is changed to be inserted into the directory, and the prompting step is that the search means is inserted into the directory prompt of the advertisement item. And the specific step of specifying an initial display range when the directory is displayed on the screen based on domain information indicating a display area of the screen, wherein the obtaining step further acquires the specific item and the display Linking the advertising item, the aforementioned insertion step, When the specific item is included in the initial display range, the connection advertisement item is inserted into the catalogue so as to be located next to the specific item, and if the specific item is not included in the initial display range, The above-mentioned advertisement item is inserted into the aforementioned directory in a manner of being located above the initial display range. A program characterized in that a computer has functions as the following parts, and an accepting unit that accepts an inquiry input by a searcher; a search unit that searches for an object that matches the accepted query; and an acquisition unit that obtains The directory of the target item to be searched and the advertisement item matching the received query are sequentially arranged, and the insertion unit is given a specific item corresponding to the advertisement item according to the target item constituting the acquired directory. a position in which the insertion position of the advertisement item is changed and inserted into the directory; and a presentation unit that presents the directory in which the advertisement item is inserted to the searcher and the specific part, which is based on the display field of the display screen The field information specifies an initial display range in which the directory is displayed on the screen, and the acquisition unit further acquires a connection advertisement item for connecting the specific item and the display, and the insertion unit is in the initial display range. Containing the specific items mentioned above, the former will be located in the second place that can be located in the specific project mentioned above. Connecting with the advertising item is inserted into the directory, not containing the particular item within the display range, the initial display can be located places an upper range of the aforementioned embodiment the advertising item is inserted in to the directory if the initial. A non-transitory computer-readable information recording medium is a program that records a computer to have functions as the following parts, and an accepting unit that accepts an inquiry input by a searcher; The search unit searches for a target item that matches the query received; the acquisition unit obtains a list of the searched target items and an advertisement item that matches the received query; and the insertion unit follows In the target item constituting the directory obtained as described above, the order of the specific item corresponding to the advertisement item is given, the insertion position of the advertisement item is changed and inserted into the directory, and the presentation unit inserts the advertisement. The above-mentioned directory of the item is presented to the searcher; and the specific part specifies the initial display range when the directory is displayed on the screen based on the domain information indicating the display area of the screen, and the acquisition unit is further configured to be connected. In the advertisement item for the connection between the specific item and the display, the insertion unit inserts the connection advertisement item into the directory in such a manner that the specific item can be included in the initial display range. If the above specific items are not included in the initial display range, The upper range will initially displayed ad aforementioned items inserted into the aforementioned directory.