TWI571118B - Method for statistic of broadcast popularity and program evaluation, system using the same and internet video device thereof - Google Patents

Method for statistic of broadcast popularity and program evaluation, system using the same and internet video device thereof Download PDF

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TWI571118B
TWI571118B TW103125037A TW103125037A TWI571118B TW I571118 B TWI571118 B TW I571118B TW 103125037 A TW103125037 A TW 103125037A TW 103125037 A TW103125037 A TW 103125037A TW I571118 B TWI571118 B TW I571118B
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network
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TW201605234A (en
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吳有順
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展雋創意股份有限公司
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Description

收視率統計與節目評價方法以及使用其之系統與網路視訊外接裝置 Rating statistics and program evaluation method, and system and network video external device using the same

本發明係關於一種網路連線電視盒的應用技術,更進一步來說,本發明係關於一種收視率統計與節目評價方法以及使用其之系統與網路視訊外接裝置。 The present invention relates to an application technology of a network connection television box, and further, the present invention relates to a system for rating statistics and program evaluation, and a system and network video external device using the same.

收視率指在某個時段收看某個電視節目的目標觀眾人數佔總目標人群的比重,以百分比表示。現在一般由第三方數據調研公司,通過電話、問卷調查或其他方式抽樣調查來得到收視率。然而,上述收視率調查具有兩個缺點: Rating refers to the proportion of the target audience watching a TV program at a certain time to the total target population, expressed as a percentage. At present, the ratings are generally obtained by a third-party data research company by telephone, questionnaire or other means of sampling. However, the above ratings survey has two drawbacks:

一、人工的收視率調查效率過低且不準確。 First, the rate of manual ratings survey is too low and inaccurate.

二、無法反應節目品質,因為低俗節目也有可能得到高收視率。一個節目開播之後,只要爭取不到觀眾,達不到可營利的收視率,再好的節目也會被停 播。且首播時因收視率低而下檔之節目,亦有可能有不少觀眾要求重播,之後每次重播皆有高收視率。 Second, it is impossible to reflect the quality of the program, because the vulgar program may also get high ratings. After a program starts, as long as the audience is not won, the profitable ratings will not be achieved, and even the best programs will be stopped. broadcast. In the first broadcast, because of the low ratings and downgrades, there may be many viewers requesting replay, and each replay will have a high rating.

本發明的一目的在於提供一種收視率統計與節目評價方法以及使用其之系統與網路視訊外接裝置,用以即時性的反應收視率。 It is an object of the present invention to provide a rating statistics and program evaluation method, and a system and network video external device using the same for immediate response ratings.

本發明的較佳實施例的收視率統計與節目評價方法以及使用其之系統與網路視訊外接裝置亦可以提供即時的節目評價。 The rating statistics and program evaluation method of the preferred embodiment of the present invention and the system and network video external device using the same can also provide instant program evaluation.

有鑒於此,本發明提供一種收視率統計與節目評價方法,此收視率統計與節目評價方法包括:提供多個網路視訊外接裝置,分別給多個使用者,其中,每一該些網路視訊外接盒具有一網路連接埠、視訊輸入埠以及視訊輸出埠,其中,該網路連接埠用以連接網際網路,該視訊輸入埠用以連接一電視視訊源,該視訊輸出埠用以連接一電視;提供一網路伺服器,其中,該網路伺服器連接網際網路;當其中一特定網路視訊外接裝置連接網路,該特定網路視訊外接裝置透過其特定識別身份碼,登入該網路伺服器;以及當該特定網路視訊外接裝置選擇一特定電視頻道進行電視收視時,該特定網路視訊外接裝置自動回傳收視頻道給該網路伺服器。 In view of the above, the present invention provides a rating statistics and program evaluation method, and the rating statistics and program evaluation method includes: providing a plurality of network video external devices to each of the plurality of users, wherein each of the networks The video external box has a network port, a video input port, and a video output port, wherein the network port is used to connect to the Internet, and the video input port is used to connect to a television video source, and the video output is used for Connecting a television; providing a network server, wherein the network server is connected to the Internet; and when a specific network video external device is connected to the network, the specific network video external device transmits the identification code through the specific identifier, Logging in to the network server; and when the particular network video external device selects a particular television channel for television viewing, the specific network video external device automatically returns the video channel to the network server.

本發明提供一種收視率統計與節目評價系統,此收視率統計與節目評價系統包括多個網路視訊 外接裝置以及一網路伺服器。上述多個網路視訊外接裝置分別配置於多個使用者家中,其中,每一網路視訊外接盒具有一網路連接埠、視訊輸入埠以及視訊輸出埠,其中,網路連接埠用以連接網際網路,視訊輸入埠用以連接一電視視訊源,視訊輸出埠用以連接一電視。網路伺服器連接網際網路。當其中一特定網路視訊外接裝置連接網路,該特定網路視訊外接裝置透過其特定識別身份碼,登入上述網路伺服器。當上述特定網路視訊外接裝置選擇一特定電視頻道進行電視收視時,上述特定網路視訊外接裝置自動回傳收視頻道給網路伺服器以進行收視率統計。 The invention provides a rating statistics and program evaluation system, and the audience rating statistics and program evaluation system comprises a plurality of network video messages. External device and a network server. The plurality of network video external devices are respectively disposed in a plurality of user homes, wherein each of the network video external boxes has a network connection port, a video input port, and a video output port, wherein the network port is connected to the network port. Internet, video input is used to connect to a TV video source, and video output is used to connect to a TV. The web server is connected to the internet. When one of the specific network video external devices is connected to the network, the specific network video external device logs into the network server through its specific identification code. When the specific network video external device selects a specific TV channel for television viewing, the specific network video external device automatically returns the video channel to the network server for rating statistics.

本發明提供一種網路視訊外接裝置,用以連接一網路伺服器,進行收視率統計。網路視訊外接裝置包括一網路連接埠、視訊輸入埠、視訊輸出埠以及控制電路。其中,網路連接埠用以連接網際網路。視訊輸入埠用以連接一電視視訊源。視訊輸出埠用以連接一電視。控制電路耦接網路連接埠、視訊輸入埠以及視訊輸出埠。當網路視訊外接裝置透過網路連接埠連接網際網路,網路視訊外接裝置的控制電路透過網路連接埠,以特定識別身份碼,登入該網路伺服器。當網路視訊外接裝置選擇一特定電視頻道進行電視收視時,特定網路視訊外接裝置的控制電路自動回傳收視頻道給網路伺服器。 The invention provides a network video external device for connecting to a network server for rating statistics. The network video external device includes a network port, a video input port, a video output port, and a control circuit. Among them, the network connection is used to connect to the Internet. The video input port is used to connect to a television video source. The video output is used to connect to a TV. The control circuit is coupled to the network port, the video input port, and the video output port. When the network video external device connects to the Internet through the network connection, the control circuit of the network video external device accesses the network server through a network connection port with a specific identification code. When the network video external device selects a specific TV channel for television viewing, the control circuit of the specific network video external device automatically returns the video channel to the network server.

本發明的精神在於利用網路視訊外接裝置,此網路視訊外接裝置接入電視訊號源,當使用者透過上述網路視訊外接裝置選台,且上述網路視訊外接裝置 連上網際網路,上述網路視訊外接裝置便會透過網際網路登入網路伺服器,並上傳目前使用者所收看的電視。另外,使用者透過網路視訊外接裝置登入上述網路伺服器後,便可以即時得知節目的收視率。 The spirit of the present invention is to use a network video external device, the network external device is connected to a television signal source, and when the user selects a channel through the network video external device, and the network video external device Connected to the Internet, the above-mentioned network video external device will log in to the web server through the Internet and upload the TV currently viewed by the user. In addition, after the user logs in to the web server through the network video external device, the user can immediately know the rating of the program.

為讓本發明之上述和其他目的、特徵和優點能更明顯易懂,下文特舉較佳實施例,並配合所附圖式,作詳細說明如下。 The above and other objects, features and advantages of the present invention will become more <RTIgt;

101、301‧‧‧網路視訊外接裝置 101, 301‧‧‧Network video external device

102‧‧‧數位視訊機上盒 102‧‧‧Digital video box

103、303‧‧‧網路伺服器 103, 303‧‧‧Web server

104‧‧‧同軸電纜輸入端 104‧‧‧ coaxial cable input

105‧‧‧網路視訊外接裝置101的高清晰度多媒體介面(HDMI)輸出端 105‧‧‧High-Definition Multimedia Interface (HDMI) output of the network video external device 101

106‧‧‧數位視訊機上盒102的高清晰度多媒體介面輸入端 106‧‧‧High-definition multimedia interface input of digital video set-top box 102

107‧‧‧高清晰度多媒體介面輸出端 107‧‧‧High-definition multimedia interface output

108‧‧‧網路視訊外接裝置101的紅外線輸出端 108‧‧‧Infrared output of the network video external device 101

109、309‧‧‧網路連接埠 109, 309‧‧‧Internet connection埠

110‧‧‧數位視訊機上盒102的紅外線輸入端 110‧‧‧Infrared input of digital video box 102

302‧‧‧電視訊號源 302‧‧‧TV signal source

306‧‧‧智慧電視盒301的同軸電纜輸入端 306‧‧‧ coaxial cable input of smart TV box 301

307‧‧‧智慧電視盒301的高清晰度多媒體介面輸出端 307‧‧‧High-definition multimedia interface output of Wisdom TV Box 301

S401~S405‧‧‧本發明一較佳實施例的收視率統計與節目評價方法的伺服器端的流程 S401~S405‧‧‧ Flow of the server side of the rating statistics and program evaluation method according to a preferred embodiment of the present invention

S501~S507‧‧‧本發明一較佳實施例的收視率統計與節目評價方法的網路視訊外接裝置端的流程 S501~S507‧‧‧ The flow of the network video external device end of the audience rating statistics and program evaluation method according to a preferred embodiment of the present invention

第1圖繪示為本發明一較佳實施例的收視率統計與節目評價系統的系統方塊示意圖。 FIG. 1 is a block diagram showing a system for rating statistics and program evaluation system according to a preferred embodiment of the present invention.

第2圖繪示為本發明實施例的收視率統計與節目評價方法的網頁表格示意圖。 FIG. 2 is a schematic diagram of a webpage table of a rating statistics and a program evaluation method according to an embodiment of the present invention.

第3圖繪示為本發明一較佳實施例的收視率統計與節目評價系統的系統方塊示意圖。 FIG. 3 is a block diagram showing the system of the rating statistics and program evaluation system according to a preferred embodiment of the present invention.

第4圖繪示為本發明一較佳實施例的收視率統計與節目評價方法的伺服器端的流程圖。 FIG. 4 is a flow chart showing the server side of the audience rating statistics and program evaluation method according to a preferred embodiment of the present invention.

第5圖繪示為本發明一較佳實施例的收視率統計與節目評價方法的網路視訊外接裝置端的流程圖。 FIG. 5 is a flow chart showing the network video external device end of the rating statistics and the program evaluation method according to a preferred embodiment of the present invention.

第1圖繪示為本發明一較佳實施例的收視率統計與節目評價系統的系統方塊示意圖。請參考第1 圖,此收視率統計與節目評價系統包括一網路視訊外接裝置101、數位視訊機上盒102、以及一網路伺服器103。在此實施例中,網路視訊外接裝置101例如是智慧電視盒,此智慧電視盒101內部具有網際網路作業系統,例如目前流行的Android作業系統或其他Linux核心的WEB作業系統。電視訊號源102在此實施例例如是頻道供應商所提供的數位視訊機上盒(Set Up Box,STB)。一般來說,具有Android作業系統或其他Linux核心的WEB作業系統的智慧電視盒101具有觀賞網路視訊功能、載入網路應用程式功能以及線上購物功能,如觀賞Youtube、社群網路Facebook等等。以下不予贅述。 FIG. 1 is a block diagram showing a system for rating statistics and program evaluation system according to a preferred embodiment of the present invention. Please refer to the first The viewer rating and program evaluation system includes a network video external device 101, a digital video set-top box 102, and a network server 103. In this embodiment, the network video external device 101 is, for example, a smart TV box. The smart TV box 101 has an internal network operating system, such as the currently popular Android operating system or other Linux core WEB operating system. In this embodiment, the television signal source 102 is, for example, a digital set-up box (STB) provided by a channel provider. In general, the smart TV box 101 with the Android operating system or other Linux core WEB operating system has the functions of watching the network video function, loading the web application function and online shopping functions, such as watching Youtube, social network Facebook, etc. Wait. The details are not described below.

數位視訊機上盒102具有一同軸電纜輸入端104以及一高清晰度多媒體介面(HDMI)輸出端105,同軸電纜輸入端耦接數位有線電視的同軸電纜(未繪示),高清晰度多媒體介面輸出端105耦接本發明實施例的智慧電視盒101。本發明實施例的智慧電視盒101包括一高清晰度多媒體介面輸入端106、一高清晰度多媒體介面輸出端107、一紅外線輸出端108、一網路連接埠109與控制電路111。由於控制電路111配置於智慧電視盒101內部的電路區塊,故在第1圖中以虛線表示。 The digital video set-top box 102 has a coaxial cable input end 104 and a high-definition multimedia interface (HDMI) output terminal 105. The coaxial cable input end is coupled with a digital cable (not shown) of the cable television, and the high-definition multimedia interface is provided. The output end 105 is coupled to the smart TV box 101 of the embodiment of the present invention. The smart TV box 101 of the embodiment of the present invention includes a high definition multimedia interface input 106, a high definition multimedia interface output 107, an infrared output 108, a network port 109 and a control circuit 111. Since the control circuit 111 is disposed in a circuit block inside the smart TV box 101, it is indicated by a broken line in FIG.

在此實施例中,智慧電視盒101的高清晰度多媒體介面輸入端耦106接數位視訊機上盒102的高清晰度多媒體介面輸出端105。智慧電視盒101的高清晰度多媒體介面輸出端耦107接電視的高清晰度多媒體介面 輸入端。智慧電視盒101的網路連接埠用以連接網際網路。智慧電視盒101的紅外線輸出端對準數位視訊機上盒102的紅外線輸入端110。控制電路111耦接網路連接埠109、高清晰度多媒體介面輸入端106以及高清晰度多媒體介面輸出端107。當智慧電視盒101透過網路連接埠109連接網際網路,智慧電視盒101的控制電路111透過網路連接埠109,以特定識別身份碼,登入網路伺服器103。 In this embodiment, the high definition multimedia interface input coupling 106 of the smart TV box 101 is coupled to the high definition multimedia interface output 105 of the digital video camera box 102. The high-definition multimedia interface output end 107 of the smart TV box 101 is connected to the high-definition multimedia interface of the TV. Input. The network connection of the smart TV box 101 is used to connect to the Internet. The infrared output of the smart TV box 101 is aligned with the infrared input 110 of the digital video camera box 102. The control circuit 111 is coupled to the network port 109, the high definition multimedia interface input 106, and the high definition multimedia interface output 107. When the smart TV box 101 is connected to the Internet through the network port 109, the control circuit 111 of the smart TV box 101 logs into the network server 103 via the network port 109 with a specific identification code.

由於智慧電視盒101是以高清晰度多媒體介面輸入端106接收電視的視訊訊號,智慧電視盒101無法得知所接收的視訊訊號是那個頻道。在此實施例中,當使用者開啟本發明實施例的智慧電視盒101後,智慧電視盒101會透過網際網路連接上述網路伺服器103。另外,使用者可以透過智慧電視盒101的內建識別身份碼,例如媒體存取控制位址(Media Access Control Address,MAC Address)登入上述網路伺服器103。另外,使用者亦可以透過網際網路,藉由智慧電視盒101,登入自己的社群網路,如Facebook、Twitter、Google Plus等。當智慧電視盒101登入網路伺服器103,使用者便可以根據數位視訊機上盒102的頻道供應商,下載紅外線控制碼。藉此,使用者便可以使用此智慧電視盒101的遙控器以及此智慧電視盒101,間接控制頻道供應商所提供的數位視訊機上盒102。 Since the smart TV box 101 receives the video signal of the television at the high-definition multimedia interface input terminal 106, the smart TV box 101 cannot know which channel the received video signal is. In this embodiment, after the user turns on the smart TV box 101 of the embodiment of the present invention, the smart TV box 101 connects to the network server 103 via the Internet. In addition, the user can log in to the network server 103 through the built-in identification code of the smart TV box 101, such as a Media Access Control Address (MAC Address). In addition, users can also log in to their social networks, such as Facebook, Twitter, Google Plus, etc. via the Smart TV Box 101 via the Internet. When the smart TV box 101 logs into the web server 103, the user can download the infrared control code based on the channel provider of the digital video box 102. Thereby, the user can use the remote controller of the smart TV box 101 and the smart TV box 101 to indirectly control the digital video set-top box 102 provided by the channel provider.

當使用者透過此智慧電視盒101的遙控器,控制頻道供應商所提供的數位視訊機上盒102進行選 台操作,智慧電視盒101會透過所下載的紅外線控制碼,透過智慧電視盒101的紅外線輸出端108,對頻道供應商所提供的數位視訊機上盒102進行對應的操作。當使用者透過此智慧電視盒101的遙控器選取一特定頻道進行觀賞,此時,智慧電視盒101便可以知道使用者所選取的頻道,此時,此智慧電視盒101的控制電路111即時性地上傳使用者所觀賞的頻道給網路伺服器103。網路伺服器103便可以進行收視率統計。 When the user passes the remote controller of the smart TV box 101, the digital video camera box 102 provided by the control channel provider is selected. In operation, the smart TV box 101 performs corresponding operations on the digital video set-top box 102 provided by the channel provider through the infrared output terminal 108 of the smart TV box 101 through the downloaded infrared control code. When the user selects a specific channel for viewing through the remote controller of the smart TV box 101, the smart TV box 101 can know the channel selected by the user. At this time, the control circuit 111 of the smart TV box 101 is instantaneous. The channel viewed by the user is uploaded to the network server 103. The web server 103 can perform rating statistics.

另外,在此實施例中,遙控器還包括了一按讚按鈕。當使用者透過此智慧電視盒101,用上述方式,在觀賞一特定頻道時,使用者還可以透過上述遙控器中的按讚按鈕對此節目進行一正面評價。同樣的,在使用者按讚的同時,智慧電視盒101會將按讚的資訊上傳至網路伺服器103。網路伺服器103同樣會將按讚數進行統計。又,為了防止使用者對正面頻價進行作弊,在每一個時段,有按讚數量限制門檻。舉例來說,一個小時內,使用者可以透過此機器進行按讚數被限制在36次以內,用以避免節目評價不實。 In addition, in this embodiment, the remote controller further includes a press button. When the user passes through the smart TV box 101, in the above manner, when viewing a specific channel, the user can also perform a positive evaluation on the program through the press button in the remote controller. Similarly, while the user presses the praise, the smart TV box 101 uploads the information of the praise to the web server 103. The web server 103 will also count by the number of praises. Moreover, in order to prevent the user from cheating on the frontal price, there is a limit on the number of praises in each time period. For example, within one hour, the user can be limited to 36 times by the number of praises on this machine to avoid false evaluation of the program.

當使用者開啟本發明實施例的智慧電視盒101後,智慧電視盒101會透過網際網路連接上述網路伺服器103並登入上述網路伺服器103。使用者在智慧電視盒101登入網路伺服器103之後,便可以在網路伺服器103找到各個頻道的節目之收視率以及正面評價數目。如第2圖所示,第2圖繪示為本發明實施例的收視率統計 與節目評價方法的網頁表格示意圖。請參考第2圖,本實施例提供一網路平台,顯示即時的節目收視率以及評價數目。藉此,使用者藉由此網路平台判斷節目的品質好壞以及收視人數,以選擇所觀賞之頻道。 After the user opens the smart TV box 101 of the embodiment of the present invention, the smart TV box 101 connects to the network server 103 via the Internet and logs in to the network server 103. After the smart TV box 101 logs into the web server 103, the user can find the ratings of the programs of the respective channels and the number of positive evaluations on the web server 103. As shown in FIG. 2, FIG. 2 is a diagram showing the audience rating statistics according to an embodiment of the present invention. A schematic diagram of a web page with a program evaluation method. Referring to FIG. 2, this embodiment provides a network platform for displaying instant program ratings and number of evaluations. In this way, the user can determine the quality of the program and the number of viewers by using the network platform to select the channel to watch.

上述實施例雖然是以一個網路視訊外接裝置101作舉例,然所屬技術領域具有通常知識者參考上述實施例的敘述之後,應當可以瞭解,此收視率統計與節目評價系統係具有多個網路視訊外接裝置101,藉此,讓多數人可以藉由此收視率統計與節目評價系統參與進行節目收視率統計與節目評價。 The above embodiment is exemplified by a network video external device 101. However, after referring to the description of the above embodiments by those skilled in the art, it should be understood that the audience rating and program evaluation system has multiple networks. The video external device 101, by means of which the majority can participate in the program rating statistics and program evaluation by means of the rating statistics and the program evaluation system.

上述實施例的視訊輸入與輸出埠是以HDMI為例,然本領域具有通常知識者應當知道,本發明還可以利用D-sub、S端子色差端子或AV端子等等作為視訊輸入輸出埠,故本發明不限於此。另外,上述實施例中,網路視訊外接裝置101與數位視訊機上盒102的視訊輸出埠同樣為HDMI,然本領域具有通常知識者應當知道,網路視訊外接裝置101與數位視訊機上盒102的視訊輸出埠可以相同也可以不同,故本發明不限於此。 The video input and output port of the above embodiment is an example of HDMI. However, those skilled in the art should know that the present invention can also utilize D-sub, S-terminal color difference terminals or AV terminals as video input and output ports. The invention is not limited thereto. In addition, in the above embodiment, the video output port of the network video external device 101 and the digital video camera box 102 is also HDMI, but those skilled in the art should know that the network video external device 101 and the digital video camera box The video output 102 of 102 may be the same or different, and the present invention is not limited thereto.

上述實施例的智慧電視盒101是透過有線網路連接至網際網路,然本領域具有通常知識者應當知道,智慧電視盒101也可以是透過無線網路(例如WIFI或3G網路等等)連接至網際網路,故本發明不限於此。 The smart TV box 101 of the above embodiment is connected to the Internet through a wired network. However, those skilled in the art should know that the smart TV box 101 can also be through a wireless network (such as WIFI or 3G network, etc.). The connection to the Internet is not limited to this.

上述實施例是透過一搖控器來控制智慧電視盒101,然本領域具有通常知識者應當知道,遙控 器可以與一般家電的遙控器相同,也可以是透過智慧型手機的應用程式來控制智慧電視盒101,故本發明並未限定遙控器的態樣。 The above embodiment controls the smart TV box 101 through a remote controller, but those skilled in the art should know that the remote control The device can be the same as the remote controller of the general household appliance, or the smart TV box 101 can be controlled by the application of the smart phone, so the invention does not limit the aspect of the remote controller.

在上述實施例中,評價統計皆是以正面評價為例,然本領域具有通常知識者應當知道,本發明也可以加入一負面評價的功能,換句話說,使用者收看節目的同時,也可以透過遙控器進行負面評價(例如是按噓按鈕),而伺服器103也可進行負面評價的統計,故本發明並會限定評價方式。 In the above embodiments, the evaluation statistics are all based on positive evaluation. However, those skilled in the art should know that the present invention can also add a negative evaluation function. In other words, the user can also watch the program. The negative evaluation is performed by the remote controller (for example, by pressing the 嘘 button), and the server 103 can also perform statistics of negative evaluation. Therefore, the present invention limits the evaluation method.

第3圖繪示為本發明一較佳實施例的收視率統計與節目評價系統的系統方塊示意圖。請參考第3圖以及第1圖,此收視率統計與節目評價系統包括一網路視訊外接裝置301、電視訊號源302、以及一網路伺服器303。在此實施例中,網路視訊外接裝置301同樣例如是智慧電視盒,此智慧電視盒301內部具有網際網路作業系統,例如目前流行的Android作業系統或其他Linux核心的WEB作業系統。電視訊號源302在此實施例例如是有線電視同軸電纜線。 FIG. 3 is a block diagram showing the system of the rating statistics and program evaluation system according to a preferred embodiment of the present invention. Referring to FIG. 3 and FIG. 1 , the rating statistics and program evaluation system includes a network video external device 301 , a television signal source 302 , and a network server 303 . In this embodiment, the network video external device 301 is also, for example, a smart TV box. The smart TV box 301 has an internal network operating system, such as the currently popular Android operating system or other Linux core WEB operating system. The television signal source 302 in this embodiment is, for example, a cable television coaxial cable.

在此實施例中,本發明實施例的智慧電視盒301包括一同軸電纜輸入端306、一高清晰度多媒體介面輸出端307以及一網路連接埠309。在此實施例中,智慧電視盒301的同軸電纜輸入端306耦接上述同軸電纜線302。智慧電視盒301的高清晰度多媒體介面輸出端307耦接電視的高清晰度多媒體介面輸入端。智慧電視盒301 的網路連接埠309用以連接網際網路。 In this embodiment, the smart TV box 301 of the embodiment of the present invention includes a coaxial cable input terminal 306, a high definition multimedia interface output terminal 307, and a network port 309. In this embodiment, the coaxial cable input end 306 of the smart TV box 301 is coupled to the coaxial cable 302. The high definition multimedia interface output 307 of the smart TV box 301 is coupled to the high definition multimedia interface input of the television. Wisdom TV Box 301 The network connection 309 is used to connect to the Internet.

由於此智慧電視盒301是以同軸電纜輸入端接收電視的視訊訊號,智慧電視盒301便可以依照使用者的操作得知所接收的視訊訊號是那個頻道。因此,此架構並不需要上述實施例的紅外線輸出端。由於此實施例的收視率統計與節目評價系統之操作與上述第1圖的收視率統計與節目評價系統之操作相同,故在此不予贅述。 Since the smart TV box 301 receives the video signal of the television at the input end of the coaxial cable, the smart TV box 301 can know, according to the operation of the user, that the received video signal is that channel. Therefore, this architecture does not require the infrared output of the above embodiment. Since the rating statistics of the embodiment and the operation of the program evaluation system are the same as those of the program evaluation system of the above-described first drawing, they are not described herein.

在上述第3圖的實施例中,電視訊號源302是以有線電視同軸電纜線為例。然本領域具有通常知識者應當知道,電視訊號源也可以是無線數位電視、網路協定電視(Internet Protocol Television,IPTV)等等,故本發明不以此為限。 In the embodiment of FIG. 3 above, the television signal source 302 is an example of a cable television coaxial cable. However, those skilled in the art should know that the television signal source may also be a wireless digital television, an Internet Protocol Television (IPTV), etc., and the present invention is not limited thereto.

第4圖繪示為本發明一較佳實施例的收視率統計與節目評價方法的伺服器端的流程圖。請參考第4圖,此收視率統計與節目評價方法的伺服器端之步驟包括下列步驟: FIG. 4 is a flow chart showing the server side of the audience rating statistics and program evaluation method according to a preferred embodiment of the present invention. Please refer to FIG. 4, the steps of the audience rating and the server end of the program evaluation method include the following steps:

步驟S401:開始。 Step S401: Start.

步驟S402:接收多個網路視訊外接裝置的登入。 Step S402: Receive login of a plurality of network video external devices.

步驟S403:收集每一上述網路視訊外接裝置所收視的頻道,並統計每一時段的每一頻道之收視數目。 Step S403: Collect the channels viewed by each of the above-mentioned network video external devices, and count the number of views of each channel in each time period.

步驟S404:收集每一上述網路視訊外接裝置對於每一上述頻道的評價數目。其中,上述步驟S40 還包括判斷每一上述網路視訊外接裝置對於每一上述頻道的評價數目是否超出門檻。若超出門檻,則以上限值作為評價值。 Step S404: Collect the number of evaluations of each of the above-mentioned network video external devices for each of the above channels. Wherein, the above step S40 It also includes determining whether the number of evaluations of each of the above-mentioned network video external devices for each of the above channels exceeds a threshold. If the threshold is exceeded, the above limits are used as evaluation values.

步驟S405:提供一網路平台,用以顯示即時收視率以及評價數目。另外,上述網路平台還可以在每日的一特定時段,提供一每日最多正面評價之影片片段或每日的最高收視率,故本發明並未限定統計即時收視率以及即時的評價數目。 Step S405: Provide a network platform for displaying the instant viewing rate and the number of evaluations. In addition, the above-mentioned network platform can also provide a maximum of positively evaluated video clips or the highest daily ratings for a specific time period of the day, so the present invention does not limit the statistical instant ratings and the number of instant evaluations.

第5圖繪示為本發明一較佳實施例的收視率統計與節目評價方法的網路視訊外接裝置端的流程圖。請參考第5圖,此收視率統計與節目評價方法的網路視訊外接裝置端之步驟包括下列步驟: FIG. 5 is a flow chart showing the network video external device end of the rating statistics and the program evaluation method according to a preferred embodiment of the present invention. Please refer to FIG. 5, the steps of the network video external device end of the rating statistics and the program evaluation method include the following steps:

步驟S501:開始。 Step S501: Start.

步驟S502:判斷是否連上網路。判斷為否時,進行步驟S502。判斷為是時,進行步驟S503。 Step S502: determining whether to connect to the network. If the determination is no, the process proceeds to step S502. If the determination is yes, the process proceeds to step S503.

步驟S503:利用一特定識別碼,登入一網路伺服器。以第1圖的實施例為例,特定識別碼例如是媒體存取控制位址。 Step S503: Log in to a network server by using a specific identification code. Taking the embodiment of FIG. 1 as an example, the specific identification code is, for example, a media access control address.

步驟S504:判斷是否進行電視收視。若判斷為否,回到步驟S504繼續判斷。若判斷為是,進行步驟S505。由於本實施例僅以電視節目統計作為舉例,因此,僅判斷網路視訊外接裝置目前是否有播放電視節目,然本領域具有通常知識者應當知道,本步驟也可以判斷網路視訊外接裝置目前是否有播放其他網路電視,故本 發明不限於此。 Step S504: determining whether to perform television viewing. If the determination is no, the process returns to step S504 to continue the determination. If the determination is yes, step S505 is performed. Since the present embodiment only uses television program statistics as an example, it is only determined whether the network video external device currently plays a television program. However, those skilled in the art should know that this step can also determine whether the network video external device is currently present. Have played other internet TV, so this The invention is not limited to this.

步驟S505:將所收看的頻道上傳。在此步驟與S505中,網路視訊外接裝置可以例如在內部設定一計時器,當計數到期時,才進行上述上傳步驟。 Step S505: Upload the viewed channel. In this step and in S505, the network video external device can set a timer internally, for example, and the above uploading step is performed when the counting expires.

步驟S506:判斷使用者是否對節目進行評價。若判斷為否,回到步驟506,繼續判斷。若判斷為是,進行步驟S507。 Step S506: Determine whether the user evaluates the program. If the determination is no, the process returns to step 506 to continue the determination. If the determination is yes, step S507 is performed.

步驟S507:上傳目前收到頻道的評價,並回到步驟S506繼續判斷。 Step S507: Uploading the evaluation of the currently received channel, and returning to step S506 to continue the judgment.

綜上所述,本發明的精神在於利用網路視訊外接裝置,此網路視訊外接裝置接入電視訊號源,當使用者透過上述網路視訊外接裝置選台,且上述網路視訊外接裝置連上網際網路,上述網路視訊外接裝置便會透過網際網路登入網路伺服器,並上傳目前使用者所收看的電視。另外,使用者透過網路視訊外接裝置登入上述網路伺服器後,便可以即時得知節目的收視率。 In summary, the spirit of the present invention is to use a network video external device, the network external device accesses the television signal source, and when the user selects the device through the network video external device, and the network video external device is connected On the Internet, the above-mentioned network video external device will log in to the web server through the Internet and upload the TV that the current user is watching. In addition, after the user logs in to the web server through the network video external device, the user can immediately know the rating of the program.

在較佳實施例之詳細說明中所提出之具體實施例僅用以方便說明本發明之技術內容,而非將本發明狹義地限制於上述實施例,在不超出本發明之精神及以下申請專利範圍之情況,所做之種種變化實施,皆屬於本發明之範圍。因此本發明之保護範圍當視後附之申請專利範圍所界定者為準。 The specific embodiments of the present invention are intended to be illustrative only and not to limit the invention to the above embodiments, without departing from the spirit of the invention and the following claims. The scope of the invention and the various changes made are within the scope of the invention. Therefore, the scope of the invention is defined by the scope of the appended claims.

101、301‧‧‧網路視訊外接裝置 101, 301‧‧‧Network video external device

102‧‧‧數位視訊機上盒 102‧‧‧Digital video box

103、303‧‧‧網路伺服器 103, 303‧‧‧Web server

104‧‧‧同軸電纜輸入端 104‧‧‧ coaxial cable input

105‧‧‧網路視訊外接裝置101的高清晰度多媒體介面(HDMI)輸出端 105‧‧‧High-Definition Multimedia Interface (HDMI) output of the network video external device 101

106‧‧‧數位視訊機上盒102的高清晰度多媒體介面輸入端 106‧‧‧High-definition multimedia interface input of digital video set-top box 102

107‧‧‧高清晰度多媒體介面輸出端 107‧‧‧High-definition multimedia interface output

108‧‧‧網路視訊外接裝置101的紅外線輸出端 108‧‧‧Infrared output of the network video external device 101

109、309‧‧‧網路連接埠 109, 309‧‧‧Internet connection埠

110‧‧‧數位視訊機上盒102的紅外線輸入端 110‧‧‧Infrared input of digital video box 102

111‧‧‧控制電路 111‧‧‧Control circuit

Claims (11)

一種收視率統計與節目評價方法,包括:提供多個網路視訊外接裝置,分別給多個使用者,其中,每一該些網路視訊外接裝置具有一網路連接埠、一視訊輸入埠以及一視訊輸出埠,其中,該網路連接埠用以連接網際網路,該視訊輸入埠用以連接一電視視訊源,該視訊輸出埠用以連接一電視;提供一網路伺服器,其中,該網路伺服器連接網際網路;當其中一特定網路視訊外接裝置連接網路,該特定網路視訊外接裝置透過其特定識別身份碼,登入該網路伺服器;當該特定網路視訊外接裝置選擇一特定電視頻道進行電視收視時,該特定網路視訊外接裝置自動回傳收視頻道給該網路伺服器,其中,該電視視訊源包括一數位視訊轉換盒(Set-Top Box),其中,該視訊輸入埠為一高清晰度多媒體介面,其中,該數位視訊轉換盒透過該高清晰度多媒體介面連接該網路視訊外接裝置,其中,該網路視訊外接裝置具有一紅外線輸出埠,該紅外線輸出埠對準該數位視訊轉換盒的紅外線輸入埠,其中,該收視率統計與節目評價方法包括:根據該使用者所使用的頻道供應商,提供該網路視訊外接裝置紅外線遙控碼;當使用者透過該網路視訊外接裝置的遙控器進行選 台時,該紅外線輸出埠輸出對應的紅外線遙控碼,給該數位視訊轉換盒,藉此,該網路視訊外接裝置擷取該使用者目前觀看之頻道。 A method for rating statistics and program evaluation includes: providing a plurality of network video external devices to a plurality of users, wherein each of the network video external devices has a network connection, a video input port, and a video output port, wherein the network port is used to connect to the Internet, the video input port is used to connect to a television video source, the video output port is used to connect to a television; and a network server is provided, wherein The network server is connected to the Internet; when a specific network video external device is connected to the network, the specific network video external device logs into the network server through its specific identification code; when the specific network video When the external device selects a specific TV channel for television viewing, the specific network video external device automatically returns the video channel to the network server, wherein the television video source includes a digital video conversion box (Set-Top Box). The video input port is a high definition multimedia interface, wherein the digital video conversion box is connected to the network through the high definition multimedia interface. The external device of the network has an infrared output port, the infrared output port is aligned with the infrared input port of the digital video conversion box, wherein the audience rating and program evaluation method comprises: according to the user The channel provider used provides the infrared remote control code of the network external device; when the user selects the remote device through the network external device In the case of the station, the infrared output port outputs a corresponding infrared remote control code to the digital video conversion box, whereby the network video external device captures the channel currently viewed by the user. 如申請專利範圍第1項所記載之收視率統計與節目評價方法,更包括:提供一遙控器,其中,該遙控器具有一評價選項;以及當使用者按下遙控器的該評價選項控制該特定網路視訊外接裝置,該特定網路視訊外接裝置回傳收視頻道的一評價給該網路伺服器。 The rating statistics and program evaluation method as recited in claim 1 further includes: providing a remote controller, wherein the remote controller has an evaluation option; and controlling the specific when the user presses the evaluation option of the remote controller The network video external device, the specific network video external device returns an evaluation of the video channel to the network server. 如申請專利範圍第2項所記載之收視率統計與節目評價方法,更包括:提供一評價門檻值,其中,每一節目時段,使用者對一節目的評價次數小於等於該評價門檻值。 For example, the rating statistics and the program evaluation method described in the second paragraph of the patent application scope include: providing an evaluation threshold, wherein, in each program period, the number of evaluations of the user for the item is less than or equal to the evaluation threshold. 如申請專利範圍第1項所記載之收視率統計與節目評價方法,其中,該特定識別身份碼係為該特定網路視訊外接裝置的媒體存取控制位址(Media Access Control Address)。 The rating statistics and the program evaluation method described in claim 1 , wherein the specific identification code is a Media Access Control Address of the specific network video external device. 如申請專利範圍第2項所記載之收視率統計與節目評價方法,其中,每一預設時間,該網路伺服器提供一 期間時段評價數最多之節目片段,其中,當第J個使用者的第J個網路視訊外接裝置連接網際網路,第J個使用者可透過第J個網路視訊外接裝置連接該網路伺服器以觀賞該期間時段評價數最多之節目片段,其中,J為自然數,且J小於該些網路視訊外接裝置之數目。 The rating statistics and the program evaluation method described in claim 2, wherein the network server provides one for each preset time. The program segment with the most evaluation period, wherein when the Jth user's Jth network video external device is connected to the Internet, the Jth user can connect to the network through the Jth network video external device. The server views the program segments with the highest number of evaluations during the period, where J is a natural number and J is smaller than the number of the network video external devices. 一種收視率統計與節目評價系統,包括:多個網路視訊外接裝置,分別配置於多個使用者家中,其中,每一該些網路視訊外接裝置具有一網路連接埠、一視訊輸入埠以及一視訊輸出埠,其中,該網路連接埠用以連接網際網路,該視訊輸入埠用以連接一電視視訊源,該視訊輸出埠用以連接一電視;一網路伺服器,其中,該網路伺服器連接網際網路;其中,當其中一特定網路視訊外接裝置連接網路,該特定網路視訊外接裝置透過其特定識別身份碼,登入該網路伺服器;其中,當該特定網路視訊外接裝置選擇一特定電視頻道進行電視收視時,該特定網路視訊外接裝置自動回傳收視頻道給該網路伺服器,其中,該電視視訊源包括一數位視訊轉換盒(Set-Top Box),其中,該視訊輸入埠為一高清晰度多媒體介面,其中,該數位視訊轉換盒透過該高清晰度多媒體介面連接該第K個網路視訊外接裝置,其中,該第K個網路視訊外接 裝置具有一紅外線輸出埠,該紅外線輸出埠對準該數位視訊轉換盒的紅外線輸入埠,其中,該伺服器根據該第K個使用者所使用的頻道供應商,提供該第K個網路視訊外接裝置紅外線遙控碼;當第K個使用者透過該第K個網路視訊外接裝置的遙控器進行選台時,該紅外線輸出埠輸出對應的紅外線遙控碼,給該數位視訊轉換盒,藉此,該第K個網路視訊外接裝置擷取該使用者目前觀看之頻道,其中,K為自然數,且K小於該些網路視訊外接裝置之數目。 A rating statistics and program evaluation system includes: a plurality of network video external devices respectively disposed in a plurality of user homes, wherein each of the network video external devices has a network connection and a video input port. And a video output port, wherein the network port is used to connect to the Internet, the video input port is used to connect to a television video source, the video output port is used to connect to a television; and a network server, wherein The network server is connected to the Internet; wherein, when a specific network video external device is connected to the network, the specific network video external device logs into the network server through its specific identification code; When the specific network video external device selects a specific TV channel for television viewing, the specific network video external device automatically returns the video channel to the network server, wherein the television video source includes a digital video conversion box (Set- Top Box), wherein the video input port is a high definition multimedia interface, wherein the digital video conversion box transmits the high definition multimedia interface Connecting the Kth network video external device, wherein the Kth network video external device The device has an infrared output port 埠 aligned with the infrared input port of the digital video conversion box, wherein the server provides the Kth network video according to the channel provider used by the Kth user The external device infrared remote control code; when the Kth user selects the channel through the remote controller of the Kth network video external device, the infrared output device outputs a corresponding infrared remote control code to the digital video conversion box, thereby The Kth network video external device captures the channel currently viewed by the user, where K is a natural number and K is smaller than the number of the network video external devices. 如申請專利範圍第6項所記載之收視率統計與節目評價系統,更包括:多個遙控器,對應於上述多個網路視訊外接裝置,每一該些遙控器具有一評價選項;其中,當第I個使用者按下第I個遙控器的該評價選項控制該第I個網路視訊外接裝置,該第I個網路視訊外接裝置回傳第I個使用者的收視頻道的一評價給該網路伺服器,其中,I為自然數,且I小於該些網路視訊外接裝置之數目。 The rating statistics and program evaluation system described in claim 6 further includes: a plurality of remote controllers corresponding to the plurality of network video external devices, each of the remote controllers having an evaluation option; wherein, when The first user presses the evaluation option of the first remote controller to control the first network video external device, and the first network video external device returns an evaluation of the first user's video channel. The network server, wherein I is a natural number, and I is smaller than the number of the network video external devices. 如申請專利範圍第7項所記載之收視率統計與節目評價系統,其中,每一預設時間,該網路伺服器提供一 期間時段評價數最多之節目片段,其中,當第J個使用者的第J個網路視訊外接裝置連接網際網路,第J個使用者可透過第J個網路視訊外接裝置連接該網路伺服器以觀賞該期間時段評價數最多之節目片段,其中,J為自然數,且J小於該些網路視訊外接裝置之數目。 The rating statistics and program evaluation system as recited in claim 7 wherein the network server provides one for each preset time. The program segment with the most evaluation period, wherein when the Jth user's Jth network video external device is connected to the Internet, the Jth user can connect to the network through the Jth network video external device. The server views the program segments with the highest number of evaluations during the period, where J is a natural number and J is smaller than the number of the network video external devices. 如申請專利範圍第6項所記載之收視率統計與節目評價系統,其中,該特定識別身份碼係為該特定網路視訊外接裝置的媒體存取控制位址(Media Access Control Address)。 The rating statistics and program evaluation system as described in claim 6 wherein the specific identification code is a Media Access Control Address of the specific network video external device. 一種網路視訊外接裝置,用以連接一網路伺服器,進行收視率統計,其中,該網路視訊外接裝置包括:一網路連接埠,用以連接網際網路;一視訊輸入埠,用以連接一電視視訊源;以及一視訊輸出埠,用以連接一電視,一控制電路,耦接該網路連接埠、該視訊輸入埠以及該視訊輸出埠,其中,當該網路視訊外接裝置透過該網路連接埠連接網際網路,該網路視訊外接裝置的該控制電路透過該網路連接埠,以特定識別身份碼,登入該網路伺服器;其中,當該網路視訊外接裝置選擇一特定電視頻道進行電視收視時,該特定網路視訊外接裝置的控制電路自動 回傳收視頻道給該網路伺服器,其中,該電視視訊源包括一數位視訊轉換盒(Set-Top Box),其中,該視訊輸入埠為一高清晰度多媒體介面,其中,該數位視訊轉換盒透過該高清晰度多媒體介面連接該網路視訊外接裝置,其中,該網路視訊外接裝置具有一紅外線輸出埠,該紅外線輸出埠對準該數位視訊轉換盒的紅外線輸入埠,其中,該伺服器根據使用者所使用的頻道供應商,提供該網路視訊外接裝置紅外線遙控碼;當使用者透過該網路視訊外接裝置的遙控器進行選台時,該紅外線輸出埠輸出對應的紅外線遙控碼,給該數位視訊轉換盒,藉此,該網路視訊外接裝置擷取該使用者目前觀看之頻道。 A network video external device for connecting to a network server for rating statistics, wherein the network external device includes: a network port for connecting to the Internet; and a video input port; Connecting a television video source; and a video output port for connecting a television, a control circuit, the network connection port, the video input port, and the video output port, wherein the network video external device Connecting to the Internet through the network connection, the control circuit of the network external device transmits the identification code through the network connection, and logs into the network server; wherein, the network external device When a particular television channel is selected for television viewing, the control circuitry of the particular network video external device is automatically Returning the video channel to the network server, wherein the television video source comprises a digital video conversion box (Set-Top Box), wherein the video input port is a high definition multimedia interface, wherein the digital video conversion device The box is connected to the network video external device through the high-definition multimedia interface, wherein the network external device has an infrared output port, and the infrared output port is aligned with the infrared input port of the digital video conversion box, wherein the server According to the channel supplier used by the user, the infrared remote control code of the network external device is provided; when the user selects the channel through the remote controller of the network external device, the infrared output device outputs the corresponding infrared remote control code. Giving the digital video conversion box, whereby the network video external device retrieves the channel currently viewed by the user. 如申請專利範圍第10項所記載之網路視訊外接裝置,更包括:一遙控器,對應於上述網路視訊外接裝置,該遙控器具有一評價選項;其中,當使用者按下遙控器的該評價選項控制該網路視訊外接裝置,該網路視訊外接裝置的控制電路回傳使用者的收視頻道的一評價給該網路伺服器。 The network video external device as described in claim 10, further comprising: a remote controller corresponding to the network video external device, the remote controller having an evaluation option; wherein when the user presses the remote controller The evaluation option controls the network video external device, and the control circuit of the network video external device returns an evaluation of the user's video channel to the network server.
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