CN102665115A - Method for determining audience satisfaction degree - Google Patents
Method for determining audience satisfaction degree Download PDFInfo
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- CN102665115A CN102665115A CN201210117098XA CN201210117098A CN102665115A CN 102665115 A CN102665115 A CN 102665115A CN 201210117098X A CN201210117098X A CN 201210117098XA CN 201210117098 A CN201210117098 A CN 201210117098A CN 102665115 A CN102665115 A CN 102665115A
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- identity information
- satisfaction
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Abstract
The invention provides a method for determining the audience satisfaction degree, which comprises an identity information setting step used for presetting identity information of audiences, a program evaluation starting step used for responding to requests of the audiences for evaluating the current programs during television viewing, an identity selecting step used for selecting the preset audience identity information after the evaluation is started, and an evaluation operating step used for the audiences to evaluate the current programs by utilizing keys of remote controllers and store the evaluation information. The method has the advantages that as an identity information presetting manner is adopted, the audiences can select the identity information according to an identity information menu, so that the problems of lack of necessary identity information and singleness of satisfaction degree investigation results fed back in the prior art are solved and the investigation accuracy is further improved.
Description
Technical field
The present invention relates to satisfaction and confirm method, particularly a kind of definite method of spectators' satisfaction.
Background technology
TV stations etc. are to the evaluation of program channel, adopt basic skills or similar approach that audience ratings+expert's marking is appraised through discussion at present, also have spectators' representative conference of replenishing in addition and fill in the papery application form and appraise through discussion.Some website has network questionnaires such as some program interest inventories once in a while now, and its content and position are unfixing, and the time, the user was difficult to wide participation at random.Our invention makes satisfaction investigation become the function of television set self, be for spectators widely can be to program (channel) good or bad, have more right to speak, right to participate in.Purpose is that TV station can better be spectator services, and spectators obtain more programs of better preferring.
Usually adopt network surveying questionnaire, network forum feedback in the prior art; The similar problem application form of filling in papery; The user passes through at internet browsing; Initiatively or accidentally see the questionnaire of TV investigation,, realize feedback the TV satisfaction through answering pre-set one or more exercise questions on the website.
In realizing process of the present invention, the inventor finds that there is shortcoming in this investigation method:
1, poor in timeliness can not be investigated in real time, can only be to find could participate in behind the questionnaire.
2, the participant is few, and netizen online all has its indivedual websites of liking, not necessarily can see the questionnaire of same title, and answers a question and take the plenty of time (when especially problem is many).
3, investigation content is set in advance, and is extensive inadequately, and can't confirm spectators' identity information, can not reflect different spectators' satisfaction exactly.
Prior art also has a kind of digital TV network questionnaire mode that adopts, and the digital television bidirectional network business is opened in some area at present, can browse the part website through STB, and perhaps network company sets up some questionnaire networks on their own, supplies the user to browse voluntarily.The similar above-mentioned Internet questionnaire of this technological means, the digital TV network questionnaire also is to be made by a lot of problems, the user answers with operating remote controller, participates in investigation.
In realizing process of the present invention, the inventor finds that there is shortcoming in this investigation method:
1, complicated operation, the participant is few.Want difficulty many with the operating remote controller webpage mouse that compares, thereby increased complexity; In addition, these questionnaires also are to be hidden in the middle of a lot of columns, need oneself to seek, thereby the finder are few, and the participant is few.
2, investigation content is set in advance, and is extensive inadequately, and can't confirm spectators' identity information, can not reflect different spectators' satisfaction exactly.
Summary of the invention
The invention provides a kind of definite method of spectators' satisfaction,, can allow the different rating crowd of same TV that TV programme are estimated through selecting spectators' identity information.
Particularly, the invention provides a kind of definite method of spectators' satisfaction, comprising:
Identity information is set step, is used to preset spectators' identity information;
Program is estimated setting up procedure, is used for when rating, responding the request that spectators estimate current program;
Identity is selected step, after estimating startup, the viewer identity information that presets is selected;
Estimate operating procedure, spectators utilize the button of remote controller that current program is estimated, and evaluation information is stored.
The beneficial effect of the embodiment of the invention is; Identity information is preset in employing, and spectators can select according to the identity information menu, has overcome the satisfaction investigation result who is fed back in the prior art and has lacked necessary identity information; The problem that satisfaction result is single, and then improve the investigation accuracy.
Description of drawings
Accompanying drawing described herein is used to provide further understanding of the present invention, constitutes the application's a part, does not constitute qualification of the present invention.In the accompanying drawings:
Fig. 1 is that spectators' satisfaction of the present invention is confirmed the STB operation of method one embodiment and the flow chart of operating procedure;
Fig. 2 is the background server software analysis flow chart of steps that spectators' satisfaction of the present invention is confirmed method one embodiment;
Fig. 3 is that spectators' satisfaction of the present invention confirms that the personnel of method one embodiment number the menu sketch map;
Fig. 4 is the demonstration sketch map that spectators' satisfaction of the present invention is confirmed the numeral marking class of method one embodiment;
Fig. 5 is the demonstration sketch map that spectators' satisfaction of the present invention is confirmed the two poles of the earth state class of method one embodiment.
Embodiment
For making the object of the invention, technical scheme and advantage clearer,, the present invention is explained further details below in conjunction with execution mode and accompanying drawing.At this, exemplary embodiment of the present invention and explanation thereof are used to explain the present invention, but not as to qualification of the present invention.
Followingly be elaborated with reference to the accompanying drawing specific embodiments of the invention.
See also Fig. 1, definite method of the spectators' satisfaction in the present embodiment comprises: identity information is set step, is used to preset spectators' identity information; Program is estimated setting up procedure, is used for when rating, responding the request that spectators estimate current program; Identity is selected step, after estimating startup, the viewer identity information that presets is selected; Estimate operating procedure, spectators utilize the button of remote controller that current program is estimated, and evaluation information is stored.Through said process, just can accomplish the operation of user to spectators' satisfaction investigation.
Next, after spectators carry out the operation of satisfaction investigation, carry out the evaluation information treatment step, adopt certain communication mode outwards to transmit evaluation information, and utilize server to receive and store above-mentioned evaluation information; Analytical procedure is carried out computational analysis to evaluation information according to the condition of setting; The output step is exported the satisfaction information after the analytical procedure.
The evaluation information display mode can be varied, is preferably dynamic animation effect.Operation below in the process of estimating operation, can also carrying out: the evaluation information display mode is set step, and the display mode of evaluation information is set; The evaluation information step display shows spectators to the evaluation information of the program display mode according to above-mentioned setting.
For spectators' identity information, to set in the step at identity information, spectators' identity information is downloaded automatically through customization personnel's number information or through server and is preset.
Definite method for spectators' satisfaction of the present invention can realize in the specialised hardware equipment of customization; Also can add media player, DTV STBs such as networking module, film being embedded in television set with software development environment and data-interface; The IPTV STB, or even the computer software player is realized.System terminal can be through multiple hardwares combination, with the mode of expanding software or hardware module, joins in the terminal such as STB the satisfaction marking operation when realizing rating.Through the compatibility of conceptual design, expanded the participation scope greatly.Here, explain specific embodiment, but the invention is not restricted in STB, realize said method with STB.
With reference to Fig. 1 concrete operating process is described.
At first STB is upgraded, add the Real-Time Evaluation functional module, behind set-top-box opening, begin to carry out the STB initialization, bring into operation on the backstage and estimate operation, access or download spectators' identity information, be preferably personnel's numbering and name information.If be postitallation evaluation operation first, then the user can also select the information display mode, is preferably dynamic animation effect, if do not select this moment, can also get back in the subsequent process and select step to select.
Next, the normal TV reception of user, and can be directed against current TV programme evaluation at any time,, can adopt the evaluation button of remote controller or specific button to estimate here.Subsequently, the operation of response button, and will estimate to point out according to the information display mode of selecting and be presented on the television set, the information display mode is varied, according to personalization it is designed.
Subsequently, the relevant information of records appraisal score value and program, the relevant information of program for example are corresponding channel and time etc.STB through network or dedicated transmissions equipment, is sent to background server with evaluation record information.After accomplishing the whole process of investigation spectators satisfaction, the user continues to teleview.
The user is televiewing or during film, button carries out satisfaction evaluation immediately, the identity menu of also can breathing out; Choose oneself identity numbering back (when equipment is installed or customizable personnel's numbering of later stage and name information to equipment; Also can download automatically through server), carry out satisfaction evaluation with individual's identity, after system's storage data; Through cable television network or the Internet, transfer of data is arrived the data collection and analysis server.
Server can be shown to satisfaction information on the large-screen through the computational analysis of various formula immediately, but also artificial selection specified conditions of data consumer carry out the analysis and the output of data.
The processing procedure to evaluation result of background server is described with reference to Fig. 2.Background server receives after user's evaluation record data, and manual work is imported the data of TV broadcast or imported TV automatically and broadcasts data file.Above-mentioned data are gathered through server draw user's appraisal result.
Simultaneously, according to the scoring querying condition of input, for example: channel, date, program (time) etc., user's appraisal result is screened, demonstrate appraisal result data and pictorial statement.Can continue subsequently the new condition of evaluation result input is inquired about.The above results can show on the display or on the large-screen.
Below explain that with channel of BTV channel quantity and fate are not limit by system itself some day.
1) two types of expression modes of data----are broadcasted in system's input:
A, simple period such as 18:30-19:00
B, concrete Pgmtime are like Beijing news
(broadcast data only as parameter condition of the present invention, be not that the present invention protects)
2) two types of marking forms of system's input spectators' satisfaction evaluation data----:
A, fractional form
B, two polar forms (as good or poor)
3) system shows original marking data---4 kinds of compound modes
| The party A-subscriber | 18:30-19:00 | 5 minutes |
| The party A-subscriber | 18:30-19:00 | Good (system is scaled 5 fens) |
| The party A-subscriber | Beijing |
5 minutes |
| The party A-subscriber | Beijing news | Good (system is scaled 5 fens) |
4) system-computed final score (the score per minute calculates once)
Last average mark algorithm use (can be specified best result and the minimum statistical method of grading of removing fixed qty) as follows
With 10 people is example: made a call to 5 fens for 9, made a call to 1 fen for one, the result does
| 18:30-19:00 | 5 minutes | 90％ |
| Beijing |
5 minutes | 90％ |
| |
5 minutes | 90％ |
Remove this: can also calculate the participation number, the favorable comment number, difference is commented number, various weightings or the satisfaction of on average grading scoring, the multiple algorithm or the formula such as satisfaction scoring of various specific crowds (like the male sex).
5) channel or program (period) get the output of subsystem report query
A, can choose date range, channel scope, time (program) scope, check the program channel appraisal result
B, the score data contrast that can contrast not same date, channel, period (program) scope contrast with figure
C, can check data variation and change curve in the certain date range of a certain program (period)
D, other, according to condition, show that automatically certain column satisfaction divides value information.
The content of display interface is described below in conjunction with Fig. 3-Fig. 5.
Fig. 3 is that personnel number the menu sketch map, wherein can set different viewer identities according to the order of numbering 1,2,3, has preset father, three kinds of different identity informations of mother and child among the figure, can use a teleswitch for the user and select.
The form of appraisal result with dynamic menu shown.Wherein in scoring process, on the TV or on the external device, show the appraisal result of dynamic menu, have multiple dynamic effect to set up on their own, the scalable form option of system
Fig. 4 is the demonstration sketch map of numeral marking class, specifically can comprise following mode:
The difference of A, score value digital form and dynamic change
The difference and the dynamic change of B, numeral and picture mark position height mode
C, numeral and solid (plane) square, the difference and the dynamic change of cylindricality, spherical figures or progress bar size
Fig. 5 is the demonstration sketch map of the two poles of the earth state class, specifically can comprise following mode:
A, fine or not literal and animation dynamically show
B, literal is stepped on the top and animation dynamically shows
C, praise low literal and animation dynamically shows
In addition, data transmission manner can adopt following mode to carry out:
A, the network through telephone line or telephone wire approach
B, through cable TV two-way network or other bilateral networks
C, the mobile internet through mobile communication company
D, through real-time or non real-time transmission of wireless signals
E, manual regular are read (carrying) and are got normal form
Embodiments of the invention can feed back the satisfaction investigation result fast, and the user presses remote controller, in several seconds, can the result be fed back to server, and result.Do not limit control time, investigation content.Through clear and definite method for using, the user participates at any time, need not to wait for and discovery.Various informative, easy and simple to handle, property of participation is strong.After the user participates in,, can produce very big attraction to the user through technology such as picture animated feedback.
Through combining identity information; Improved the investigation accuracy greatly; And the televiewer participates in chance and participation enthusiasm that program is estimated; Improve traditional tv performance rating system, promote the useful development of television culture, play the effect of supporting and promoting for setting up fair and just analysis environments or large-scale investigation system simultaneously.
Above-described embodiment; The object of the invention, technical scheme and beneficial effect have been carried out further explain, and institute it should be understood that the above is merely embodiment of the present invention; And be not used in qualification protection scope of the present invention; All within spirit of the present invention and principle, any modification of being made, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (6)
1. definite method of spectators' satisfaction comprises:
Identity information is set step, is used to preset spectators' identity information;
Program is estimated setting up procedure, is used for when rating, responding the request that spectators estimate current program;
Identity is selected step, after estimating startup, the viewer identity information that presets is selected;
Estimate operating procedure, spectators utilize the button of remote controller that current program is estimated, and evaluation information is stored.
2. definite method of spectators' satisfaction according to claim 1 also comprises:
The evaluation information treatment step adopts certain communication mode outwards to transmit evaluation information, and utilizes server to receive and store above-mentioned evaluation information;
Analytical procedure is carried out computational analysis to evaluation information according to the condition of setting;
The output step is exported the satisfaction information after the analytical procedure.
3. definite method of spectators' satisfaction according to claim 2, wherein,
Certain communication mode is that telephone line network, cable TV two-way network, mobile internet, wireless network or manual regular read.
4. definite method of spectators' satisfaction according to claim 1 also comprises:
The evaluation information display mode is set step, and the display mode of evaluation information is set;
The evaluation information step display shows spectators to the evaluation information of the program display mode according to above-mentioned setting.
5. definite method of spectators' satisfaction according to claim 4, wherein,
The display mode of said evaluation information is digital marking mode or the two poles of the earth condition mode.
6. definite method of spectators' satisfaction according to claim 1, wherein,
Set in the step at identity information, spectators' identity information is downloaded automatically through customization personnel's number information or through server and is preset.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210117098XA CN102665115A (en) | 2012-04-19 | 2012-04-19 | Method for determining audience satisfaction degree |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210117098XA CN102665115A (en) | 2012-04-19 | 2012-04-19 | Method for determining audience satisfaction degree |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102665115A true CN102665115A (en) | 2012-09-12 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201210117098XA Pending CN102665115A (en) | 2012-04-19 | 2012-04-19 | Method for determining audience satisfaction degree |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105306981A (en) * | 2014-07-22 | 2016-02-03 | 展隽创意股份有限公司 | Audience rating counting and program evaluating method and system and network television external device |
| CN105912828A (en) * | 2015-10-23 | 2016-08-31 | 乐视致新电子科技（天津）有限公司 | Method and device for customer satisfaction survey and version grading used for OTA upgrade |
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| JP2006246005A (en) * | 2005-03-03 | 2006-09-14 | Canon Inc | Method, apparatus and program for processing recorded program |
| CN101000681A (en) * | 2006-12-31 | 2007-07-18 | 广州人民广播电台 | Programme test system and control method thereof |
| CN101883250A (en) * | 2010-05-31 | 2010-11-10 | 中山大学 | Method and set-top box for digital television program evaluation |
| CN102036108A (en) * | 2010-11-30 | 2011-04-27 | 青岛海信宽带多媒体技术有限公司 | Method and equipment for realizing audience rating investigation by using digital television terminal |
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- 2012-04-19 CN CN201210117098XA patent/CN102665115A/en active Pending
Patent Citations (4)
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| JP2006246005A (en) * | 2005-03-03 | 2006-09-14 | Canon Inc | Method, apparatus and program for processing recorded program |
| CN101000681A (en) * | 2006-12-31 | 2007-07-18 | 广州人民广播电台 | Programme test system and control method thereof |
| CN101883250A (en) * | 2010-05-31 | 2010-11-10 | 中山大学 | Method and set-top box for digital television program evaluation |
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Cited By (2)
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| CN105306981A (en) * | 2014-07-22 | 2016-02-03 | 展隽创意股份有限公司 | Audience rating counting and program evaluating method and system and network television external device |
| CN105912828A (en) * | 2015-10-23 | 2016-08-31 | 乐视致新电子科技（天津）有限公司 | Method and device for customer satisfaction survey and version grading used for OTA upgrade |
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Application publication date: 20120912 |