TWI538497B - A smart program production system and its implementing method - Google Patents
A smart program production system and its implementing method Download PDFInfo
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Description
一種節目智能排播系統及其實施方法,尤指一種可自動對單一節目流程進行編排與播送,藉以提高商品被購買率的節目智能排播系統及其實施方法。 A program intelligent broadcast system and an implementation method thereof, in particular to a program intelligent broadcast system and an implementation method thereof for automatically programming and broadcasting a single program flow, thereby improving the purchase rate of goods.
近年來隨著有線電視頻道、無線電視的數位化,及互動式多媒體服務系統(Multimedia on demand,MOD)的大量崛起,增加了觀眾對於電視頻道的選擇性,而電視頻道內的各種節目類型亦趨向多元化,包括有新聞性節目、戲劇性節目、綜藝性節目與購物性節目等,為吸引對特定節目類型具有明顯偏好的觀眾,專門播放特定節目的「專門型頻道」相繼出現,例如全天候播放電影的「電影台」、及播放購物節目的「購物台」即是最佳案例,相較而言,播放多種節目類型的綜合型頻道在收視的競爭上,則較無利基點,於是,這一類綜合型頻道常需藉由收集許多參數,來做節目播放順序上的安排,以使觀眾能觀賞到自己喜歡的節目,請參閱「第1圖」,圖中所示為習知之節目排程步驟 圖,如圖,節目播送的排程需考量的因素相當複雜,例如藉由過往節目的歷史收視資料,以得知收視族群的背景與偏好、以問卷方式進行收視意見調查,以了解收視族群對於特定節目的期望,甚至需參考其他時段同類型節目之數據等,藉由收集眾多的節目排程參數(參數收集步驟S101),並透過比對與分析所述之節目排程參數的結果(參數分析步驟S102)後,方能重新安排該節目頻道的節目播放順序,以期獲得較佳的收視率(最適節目排程步驟S103),其中,因購物台有其特殊屬性,為達成精準行銷(Target marketing)之目的,亦常使用上述之最適節目排程的方法,即於特定時段中,精準地投放該時段之觀眾有購買需求或有興趣的商品,不僅用以提高收視率,更用以提高購買率。 In recent years, with the rise of cable TV channels, the digitalization of wireless TVs, and the multimedia on demand (MOD), the audience's selectivity for TV channels has increased, and various types of programs in TV channels have also been Trending in diversity, including news programs, dramatic programs, variety shows, and shopping programs, to attract viewers with a clear preference for a particular program type, "specialized channels" that broadcast specific programs have appeared one after another, such as playing around the clock. The "film station" of the film and the "shopping table" for broadcasting shopping programs are the best cases. In comparison, the comprehensive channels that play a variety of program types are less profitable in the competition of viewing, so this is A type of integrated channel often needs to collect a lot of parameters to arrange the program in order, so that viewers can watch the programs they like. Please refer to "Figure 1", which shows the program schedule of the known program. step The picture, as shown in the figure, the factors that need to be considered in the scheduling of the program broadcast are quite complicated. For example, through the historical viewing data of the past programs, the background and preferences of the viewing group are known, and the viewing opinion survey is conducted by questionnaire to understand the viewing group. The expectation of a specific program, even need to refer to the data of the same type of program in other time periods, etc., by collecting a large number of program scheduling parameters (parameter collecting step S101), and by comparing and analyzing the results of the program scheduling parameters (parameters) After analyzing step S102), the program playing sequence of the program channel can be rearranged in order to obtain a better viewing rate (optimal program scheduling step S103), wherein the shopping mall has its special attributes for achieving accurate marketing (Target) The purpose of marketing) is to use the above-mentioned method of optimal program scheduling, that is, in a certain period of time, the audience who have accurately placed the time period has the demand for purchase or the products of interest, not only to improve the rating, but also to improve Purchase rate.
請參閱「第2圖」,為習知之節目排程示意圖,如圖所示的節目排程表1,由歷史購買資料、購買族群背景及其他同時段之數據的分析結果顯示,周末假日(如週六至週日)的早上時段因有NBA籃球節目,因而收視觀眾以學生族群或男性職場青年居多,又,同時段的歷史購買資料亦顯示「球鞋」的銷售量相對較高,故於下一期的節目排程中,則會將運動類型商品安排於周末假日進行播送,反之,因正常上班日(如週一至週五)早晨的收視觀眾,多以家庭主婦為主,則會排定有關家電類型商品之節目,另有其他先前技術以供參考,如下:(1)中國專利公開案第CN102655605號「媒體排程播送裝 置、系統與頻道自動排程方法」;(2)中國專利公開案第CN102111657號「一種電子節目單的製作方法」;惟,由上述諸多前案所揭技術可知,習知節目排程方法僅能達成於特定時段,播送特定類型節目或特定類型商品,以求提高收視率或購買率,換言之,其僅能對頻道於一定期間內所欲播送的數個節目,作最適化的排程,然,尤其對於購物性節目而言,節目流程(Rundown)的編排,亦常會影響商品的被購買率,而習知節目排程方法卻無法對單一節目的流程作分析與編排,是以,如何提供一種可對節目流程作符合消費者之喜好的排播,以達成精準行銷,乃待需解決之問題。 Please refer to "Figure 2" for a schematic diagram of the programming of the program. As shown in the program schedule 1, the analysis results of historical purchase data, purchase background and other simultaneous data are displayed. Weekend holidays (such as In the morning session from Saturday to Sunday, due to the NBA basketball program, the viewers are mostly students or male youths. At the same time, historical purchase data also shows that the sales volume of "sneakers" is relatively high. During the program schedule, sports-type merchandise will be scheduled for weekend holidays. Conversely, due to the fact that the viewing audience in the morning on normal working days (such as Monday to Friday) is mostly housewives, it will be scheduled. The program of home appliance type products, and other prior technologies for reference, as follows: (1) China Patent Publication No. CN102655605 "Media scheduling broadcast equipment (2) Chinese Patent Publication No. CN102111657 "A method for producing an electronic program guide"; however, it is known from the above-mentioned various prior art that the conventional program scheduling method is only A specific type of program or a specific type of product can be broadcasted at a specific time period in order to increase the rating or purchase rate, in other words, it can only optimize the number of programs that the channel wants to broadcast in a certain period of time, However, especially for shopping programs, the programming of Rundown often affects the rate at which products are purchased. However, the conventional program scheduling method cannot analyze and arrange the process of a single program. Providing a program that can meet the preferences of consumers for the program flow to achieve accurate marketing is a problem to be solved.
有鑑於上述的問題,本發明人係依據多年來從事相關行業及產品設計的經驗,針對現有的系統架構進行研究及分析,期能設計出較佳的節目智能排播系統;緣此,本發明之主要目的在於提供一種透過收集與分析複數個銷售參數,藉以自動編排與播送最適化節目流程的節目智能排播系統及其實施方法。 In view of the above problems, the inventors have studied and analyzed existing system architectures based on years of experience in related industries and product design, and are able to design a better program intelligent scheduling system; thus, the present invention The main purpose of the present invention is to provide a program intelligent broadcasting system and an implementation method thereof for automatically programming and broadcasting an optimized program flow by collecting and analyzing a plurality of sales parameters.
為達上述的目的,本發明之節目智能排播系統及其實施方法,主要係由一銷售參數收錄裝置、一資料庫及一 節目製播中心所組構而成,銷售參數收錄裝置具有一訂單記錄模組及一節目播送記錄模組,供以記錄商品的訂單數量、訂單分佈、訂單輪廓,及節目播送時其他可作後續分析的銷售參數,其中,銷售參數收錄裝置所收集之銷售參數係儲存於資料庫內,又,節目製播中心具有一分析裝置、一流程編排裝置及一播送管理裝置,分析裝置供以對資料庫內的銷售參數作比對與分析,流程編排裝置供以編排一最適化節目流程,播送管理裝置供以依據最適化節目流程進行播送,是以,當有相同類型之商品欲於節目播送時,節目製播中心的分析裝置可對資料庫內的銷售參數作比對與分析,如得知特定商品類型用以何種促銷方式,將會有較高的訂單數量,依此,節目製播中心的流程編排裝置可依分析裝置的分析結果,自動編排該商品類型的最適化節目流程,最後,節目製播中心的播送管理裝置,係會依據所述之最適化節目流程進行節目的播送與管控。 In order to achieve the above object, the program intelligent broadcast system and the implementation method thereof are mainly composed of a sales parameter collecting device, a database and a The program production and broadcasting center is organized, and the sales parameter collecting device has an order recording module and a program broadcasting recording module, which are used for recording the order quantity of the goods, the order distribution, the order outline, and other programs can be followed up when the program is broadcasted. The sales parameter of the analysis, wherein the sales parameter collected by the sales parameter collection device is stored in the database, and the program production and broadcast center has an analysis device, a process arrangement device and a broadcast management device, and the analysis device provides the data. The sales parameters in the library are compared and analyzed, and the process programming device is configured to arrange an optimized program flow, and the broadcast management device is configured to broadcast according to the optimized program flow, so that when there are products of the same type to be broadcasted by the program The analysis device of the program production and broadcast center can compare and analyze the sales parameters in the database, and if there is a promotion method for the specific product type, there will be a higher order quantity, and accordingly, the program production and broadcasting The central process programming device can automatically arrange the optimal program flow of the product type according to the analysis result of the analysis device. Finally, Broadcast management center apparatus mesh broadcast system, the system will carry out the program according to the process of optimizing the program and broadcast control.
為使 貴審查委員得以清楚了解本發明之目的、技術特徵及其實施後之功效,茲以下列說明搭配圖示進行說明,敬請參閱。 In order for your review board to have a clear understanding of the purpose, technical features and effects of the present invention, the following description will be used in conjunction with the illustrations, please refer to it.
1‧‧‧節目排程表 1‧‧‧Program Schedule
2‧‧‧節目智能排播系統 2‧‧‧Program Intelligent Broadcasting System
21‧‧‧銷售參數收錄裝置 21‧‧‧Sales Parameter Recording Device
211‧‧‧訂單記錄模組 211‧‧‧ Order Recording Module
212‧‧‧節目播送記錄模組 212‧‧‧Program broadcast recording module
2121‧‧‧商品類別記錄單元 2121‧‧‧Commodity category recording unit
2122‧‧‧情境類型記錄單元 2122‧‧‧ Situation Type Recording Unit
2123‧‧‧促銷方式記錄單元 2123‧‧‧Promotional record unit
22‧‧‧資料庫 22‧‧‧Database
23‧‧‧節目製播中心 23‧‧‧Program Production Center
231‧‧‧分析裝置 231‧‧‧Analytical device
232‧‧‧流程編排裝置 232‧‧‧Processing device
233‧‧‧播送管理裝置 233‧‧‧ Broadcast management device
24‧‧‧最適化節目流程 24‧‧‧Optimized program flow
2124‧‧‧逐字記錄單元 2124‧‧‧Verbatim record unit
2125‧‧‧影音記錄單元 2125‧‧‧Video Recording Unit
A1‧‧‧訂單數量 A1‧‧‧ Order Quantity
A2‧‧‧訂單分佈 A2‧‧‧ Order distribution
A3‧‧‧訂單輪廓 A3‧‧‧ Order outline
P1‧‧‧節目主持人 P1‧‧‧ show host
P2‧‧‧廠商代表 P2‧‧‧ Vendor Representative
R1‧‧‧第一銷售參數 R1‧‧‧ first sales parameters
R2‧‧‧第二銷售參數 R2‧‧‧Second sales parameters
S101‧‧‧參數收集步驟 S101‧‧‧ parameter collection steps
S102‧‧‧參數分析步驟 S102‧‧‧Parameter analysis steps
S103‧‧‧最適節目排程步驟 S103‧‧‧Optimal program scheduling steps
S201‧‧‧銷售參數收錄步驟 S201‧‧‧ Sales parameter inclusion steps
S202‧‧‧分析步驟 S202‧‧‧ Analysis steps
S203‧‧‧流程編排步驟 S203‧‧‧Processing steps
S204‧‧‧播送管理步驟 S204‧‧‧ Broadcast Management Steps
第1圖,為習知之節目排程步驟圖。 Figure 1 is a diagram of a conventional program schedule.
第2圖,為習知之節目排程示意圖。 Figure 2 is a schematic diagram of a conventional program schedule.
第3圖,為本發明之系統架構示意圖。 Figure 3 is a schematic diagram of the system architecture of the present invention.
第4圖,為本發明之細部系統架構示意圖。 Figure 4 is a schematic diagram showing the architecture of the detailed system of the present invention.
第5圖,為本發明之實施示意圖(一)。 Figure 5 is a schematic view (I) of the implementation of the present invention.
第6圖,為本發明之實施示意圖(二)。 Figure 6 is a schematic view (2) of the implementation of the present invention.
第7圖,為本發明之實施示意圖(三)。 Figure 7 is a schematic view (3) of the implementation of the present invention.
第8圖,為本發明之銷售參數分析示意圖。 Figure 8 is a schematic diagram showing the analysis of sales parameters of the present invention.
第9A圖,為本發明之最適化節目流程示意圖(一)。 Figure 9A is a schematic diagram (I) of the optimization program flow of the present invention.
第9B圖,為本發明之最適化節目流程示意圖(二)。 Figure 9B is a schematic diagram of the optimization program flow of the present invention (2).
第10圖,為本發明之步驟流程圖。 Figure 10 is a flow chart showing the steps of the present invention.
請參閱「第3圖」,圖中所示為本發明之系統架構示意圖,如圖,本發明之節目智能排播系統2,主要係由一銷售參數收錄裝置21、一資料庫22及一節目製播中心23所組構而成,銷售參數收錄裝置21具有一訂單記錄模組211及一節目播送記錄模組212,當購物性節目播送時,訂單記錄模組211記錄所販售之商品的數量、分佈與輪廓(即消費者之背景資料,如年齡、居住地及學歷等),得到複數個第一銷售參數R1(圖中未示),節目播送記錄模組212對節目實際進行過程作詳實記錄,得到複數個第二銷售參數R2(圖中未示),其中,第一銷售參數R1及第二銷售參數R2透過資訊傳輸儲存於資料庫22,又,節目製播中心23與資料庫22呈資訊連結,並具有一分析裝置231、一流程編排裝置232及一播送管理裝置233,分析裝置231對資料庫22所儲存的銷售 參數(包括第一銷售參數R1及第二銷售參數R2)作比對與分析,流程編排裝置232依據分析裝置231的分析結果,進行最適化節目流程的編排,播送管理裝置233則依照所述之最適化節目流程進行節目播送,並可即時及自動地對節目流程進行管控。 Please refer to "FIG. 3", which is a schematic diagram of the system architecture of the present invention. As shown in the figure, the program intelligent broadcasting system 2 of the present invention mainly comprises a sales parameter collecting device 21, a database 22 and a program. The order recording module 21 has an order record module 211 and a program broadcast record module 212. When the shopping program is broadcast, the order record module 211 records the goods sold. The quantity, distribution and contour (ie the background information of the consumer, such as age, place of residence and education), etc., obtain a plurality of first sales parameters R1 (not shown), and the program broadcast recording module 212 performs the actual process of the program. Detailed recording, obtaining a plurality of second sales parameters R2 (not shown), wherein the first sales parameter R1 and the second sales parameter R2 are stored in the database 22 through information transmission, and the program production center 23 and the database 22 is an information link, and has an analysis device 231, a process arrangement device 232, and a broadcast management device 233, and the analysis device 231 stores the sales stored in the database 22. The parameters (including the first sales parameter R1 and the second sales parameter R2) are compared and analyzed, and the flow programming device 232 performs the programming of the optimized program flow according to the analysis result of the analysis device 231, and the broadcast management device 233 follows the The program flow is optimized for program delivery, and the program flow can be controlled instantly and automatically.
承上,並請搭配參閱「第4圖」,圖中所示為本發明之細部系統架構示意圖,如圖,所述之銷售參數收錄裝置21的節目播送記錄模組212具有一商品類別記錄單元2121、一情境類型記錄單元2122、一促銷方式記錄單元2123、一逐字記錄單元2124及一影音記錄單元2125,可供以取得複數個第二銷售參數R2,其中:商品類別記錄單元2121供以記錄節目所販售之商品的類別,例如果汁機與微波爐屬於「家用電器類」、智慧型手機與筆記型電腦屬於「3C電子產品類」、項鍊與手環屬於「珠寶配飾類」、比基尼與運動短褲屬於「流行服飾類」,而窗簾與床墊屬於「傢俱寢飾類」等,藉由將商品類別作分類,可對購買同一商品類別之消費者作喜好度的統計分析;情境類型記錄單元2122供以記錄節目進行時所營造之情境(Scenario,或稱為劇本)的類型,例如「介紹情境」為熟練地介紹商品的特色與規格、「示範情境」為廠商人員作商品操作流程的講解與示範、「試用情境」為邀請潛在消費者進行實際體驗與試用、「比較情境」為將商品與其他品牌的同類商品作比較、「限量情境」為對商品於本節目之欲銷 售數量作限制,及「促銷情境」為給予商品的價格作折扣等,不同類型的情境會左右消費者的購物行為,故,對特定消費者施以特定類型的情境,將會提高其購買率;促銷方式記錄單元2123供以記錄商品促銷的方式,因不同的促銷方式,對於消費者的購買誘因亦會不同,包括有「金錢性方式」及「非金錢性方式」,所述之「金錢性方式」,如給予一定折數的降價,及發放折價券或回饋金等,而「非金錢性方式」如贈送其他附加商品、無息分期付款,及鑑賞期內免費退換貨等;逐字記錄單元2124供以將節目的談話內容,逐字作記錄,因於購物性節目中,節目主持人與廠商代表常會運用許多話術,來吸引消費者的注意,例如「僅剩不多」、「訂購專線滿線中」、「要買要快」、「今年最流行的商品」、「只有本檔最特賣」及「哪位明星也愛用」等,是以,透過將談話內容作後續比對與分析,將可判斷哪些關鍵話術可用以吸引消費者;影音記錄單元2125供以將節目播送時的影像畫面及聲音效果作記錄,例如商品特寫畫面、游動字幕、商品字卡、背景音樂、倒數計時音效等,藉由影像畫面的提示,可加強商品在消費者心中的印象,又,聲音效果可製造商品搶購的緊張感,以提升消費者的購買慾望;是以,所述之第二銷售參數R2即包括有產品類別、情境類型、促銷方式、關鍵話術、影像畫面及聲音效果等,且前述之各種舉例,係僅為本發明之較佳實施例,不應以此為限,特先陳明。 As shown in the figure, the figure shows the structure of the detailed system of the present invention. As shown in the figure, the program broadcast recording module 212 of the sales parameter collecting device 21 has a commodity category recording unit. 2121, a context type recording unit 2122, a promotion mode recording unit 2123, a verbatim recording unit 2124, and a video recording unit 2125, for obtaining a plurality of second sales parameters R2, wherein: the commodity category recording unit 2121 is provided Record the types of products sold in the program, such as juice machines and microwave ovens belonging to "home appliances", smart phones and notebook computers belonging to "3C electronic products", necklaces and bracelets belonging to "jewelry accessories", bikinis and Sports shorts belong to the "fashion category", while curtains and mattresses belong to the "furniture and bedding category". By classifying the product categories, statistical analysis of the preferences of consumers who purchase the same product category can be made; The unit 2122 is provided with a type of scenario (Scenario, or script) created when the program is being recorded, for example, "introduction context" is skillfully introduced. The characteristics and specifications of the products, the "demonstration situation" for the manufacturer's personnel to explain and demonstrate the product operation process, the "trial situation" to invite potential consumers to experience and trial, the "comparative situation" for the goods and other brands of similar products For comparison, "limited situation" is the desire to sell goods to this program. The number of sales is limited, and the "promotional situation" is a discount for the price of the goods. Different types of situations will affect the consumer's shopping behavior. Therefore, applying a specific type of situation to a specific consumer will increase the purchase rate. The promotion method recording unit 2123 is provided for recording the promotion of the product, and the incentives for the purchase of the consumer may be different due to different promotion methods, including the "money mode" and the "non-money mode", the "money" "Sexual approach", such as giving a certain discount to the price reduction, and issuing discount coupons or rewards, etc., and "non-monetary means" such as giving other additional goods, interest-free installment payment, and free return during the appreciation period; The word recording unit 2124 is provided for recording the content of the transcript of the program on a word-by-word basis. In the shopping program, the host of the program and the representative of the manufacturer often use a lot of words to attract the attention of the consumer, for example, "there is only a small amount left", "Order the line full line", "Buy fast", "This year's most popular products", "Only the best sale of this file" and "Which star is also used", etc. By making subsequent comparisons and analysis of the conversation content, it can be judged which key words can be used to attract consumers; the video recording unit 2125 is provided for recording the video images and sound effects when the program is broadcast, for example, product close-up pictures, moving subtitles. , product word cards, background music, countdown sound effects, etc., through the hints of the image screen, can enhance the impression of the goods in the hearts of consumers, in addition, the sound effects can create a sense of tension in the purchase of goods, in order to enhance consumers' desire to buy; Therefore, the second sales parameter R2 includes a product category, a situation type, a promotion mode, a key speech, an image screen, and a sound effect, and the foregoing various examples are only preferred embodiments of the present invention. It should not be limited to this.
承上,並請搭配參閱「第5圖」,圖中所示為本發明之實施示意圖(一),購物性節目通常會設置有訂購專線,以供消費者撥打後,即時與客服人員完成商品訂購,其中,用以收集複數個第一銷售參數R1的訂單記錄模組211,係會將每秒鐘之訂購專線的進線數量作統計,得到一訂單數量A1,又,可再將訂單數量與節目時間作交叉比對後,得到一訂單分佈A2(如「第5圖」所示),以了解訂單數量係分佈於節目的哪些時間點,及訂單數量的成長趨勢,如當節目進行至第7分鐘02秒(即07:02處)後,訂單數量A1開始出現大幅成長,而當節目進行至第7分22秒(即07:22處)時,訂單數量A1達到最高峰,而隨後即呈現趨緩,再者,於第7分36秒至第7分43秒(即07:36~07:43),為訂單數量A1的另一波成長期,另,訂單記錄模組211亦會記錄撥打訂購專線之消費者的背景資料,以得到一訂單輪廓A3(圖中未示),如消費者有七成以上為30歲~45歲之女性,及六成以上居住於非都會區等;其中,所述之第一銷售參數R1即包括有訂單數量A1、訂單分佈A2及訂單輪廓A3,且前述之各種舉例,係僅為本發明之較佳實施例,不應以此為限,特先陳明。 Please refer to "Figure 5" for matching. The figure shows the implementation of the invention (1). The shopping program usually has a subscription line for consumers to call and immediately complete the goods with the customer service staff. The order record module 211 for collecting a plurality of first sales parameters R1 is to count the number of incoming lines per second of the order line to obtain an order quantity A1, and the order quantity can be further After cross-matching with the program time, an order distribution A2 (as shown in "Figure 5") is obtained to know which time points of the order quantity are distributed in the program, and the growth trend of the order quantity, such as when the program proceeds to After the 7th minute and 02 seconds (that is, at 07:02), the order quantity A1 began to grow substantially, and when the program went to the 7th minute and 22 seconds (ie, 07:22), the order quantity A1 reached the highest peak, and then That is to say, the slowdown, in addition, from the 7th 36th to the 7th 43rd (ie 07:36~07:43), is another growth period of the order quantity A1, and the order record module 211 is also It will record the background information of the consumers who dial the order line to get an order. Profile A3 (not shown), such as consumers who have more than 70% of women aged 30 to 45, and more than 60% live in non-urban areas, etc.; wherein the first sales parameter R1 includes an order The quantity A1, the order distribution A2, and the order outline A3, and the foregoing various examples are only preferred embodiments of the present invention, and should not be limited thereto.
承上,並請搭配參閱「第6圖」,圖中所示為本發明之實施示意圖(二),如圖,係以購物性節目正銷售家用電器類之商品為實施例,當節目進行時,一節目主持人P1與一廠商代表P2常會藉由生動且多元的互動方式(即前述之不 同情境類型),讓消費者更清楚了解商品的產品規格、操作流程及使用優點等,以「示範情境」而言,當節目主持人P1詢問:「是否能現場示範商品之操作?」廠商代表P2即回應:「沒問題!本商品的操作流程相當簡單。」並隨即於節目中示範養生果汁機的操作流程,又,亦可與「介紹情境」作搭配,即當廠商代表P2進行商品操作示範時,更同步說明商品的特色:「本商品具備三段式變頻螺旋馬達,且不須裝設濾渣網,即能迅速打出顆粒微細之果汁。」再者,節目主持人P1與廠商代表P2亦常運用關鍵話術,讓消費者產生此時不買,即會錯失良機的心理作用,如節目主持人P1說道:「養生果汁機,限量供應,要買要快!」廠商代表P2隨即補述:「本檔是最後一百台,售完即不再進貨。」是以,就本實施例而言,節目播送記錄模組212的商品類別記錄單元2121即會記錄本節目為家用電器類,又,節目播送記錄模組212的情境類型記錄單元2122會記錄示範情境與介紹情境,再者,節目播送記錄模組212的逐字記錄單元2124則逐字記錄節目主持人P1與廠商代表P2的對話內容(即「養生果汁機,限量供應,要買要快」與「本檔是最後一百台,售完即不再進貨」的關鍵話術),換言之,節目播送記錄模組212可獲得包括有家用電器類、示範情境與介紹情境,及關鍵話術的複數個第二銷售參數R2。 Please refer to "Figure 6" for reference. The figure shows the implementation diagram (2) of the present invention. As shown in the figure, the shopping product is selling household appliances as an example. , a show host P1 and a vendor representative P2 often interact in a vivid and diverse way (ie the aforementioned The same situation type), so that consumers have a clearer understanding of the product specifications, operating procedures and advantages of use, in the "demonstration situation", when the program host P1 asks: "Is it possible to demonstrate the operation of the goods on-site?" P2 responds: "No problem! The operation process of this product is quite simple." Then the demonstration process of the health juice machine is demonstrated in the program, and it can also be combined with the "introduction situation", that is, when the manufacturer performs the product operation on behalf of P2. During the demonstration, the characteristics of the product are more synchronized: "This product has a three-stage variable frequency spiral motor, and it does not need to be equipped with a filter residue net, so that it can quickly produce finely divided juice." Furthermore, the show host P1 and the manufacturer's representative P2 It is also often used in key words to allow consumers to have the psychological effect of not buying at this time, which will miss the opportunity. For example, the program host P1 said: "Healthy juice machine, limited supply, buy fast!" Vendor representative P2 added: " This file is the last one hundred, and is no longer available after the sale. In other words, in the present embodiment, the product category recording unit 2121 of the program broadcast recording module 212 is The program will be recorded as a home appliance. In addition, the context type recording unit 2122 of the program broadcast recording module 212 will record the demonstration context and the introduction context. Furthermore, the verbatim record unit 2124 of the program broadcast recording module 212 records the verbatim record. The content of the dialogue between the host P1 and the manufacturer's representative P2 (that is, "healthy juice machine, limited supply, want to buy faster" and "this file is the last 100, the end of the sale is no longer available" key words), in other words, the program The broadcast recording module 212 can obtain a plurality of second sales parameters R2 including household appliances, exemplary scenarios and introduction scenarios, and key words.
承上,並請搭配參閱「第7圖」,圖中所示為本發明之實施示意圖(三),如圖,係以購物性節目正銷售3C電子 產品類之商品為實施例,於節目中,除會藉由不同情境類型的互動方式,使消費者更清楚了解商品外,更會透過促銷方式,來提升消費者的購買意願,就本實施例而言,係將「金錢性方式」及「非金錢性方式」作搭配,即給予原訂售價之五折的降價優惠,並同時加送其他贈品之雙重促銷方式,且因該雙重促銷方式只限於節目的特定時間實施,故,節目畫面出現一時鐘畫面,並搭配一計時音效,透過倒數方式,藉以提高消費者的急迫感與製造商品搶購的緊張感,是以,節目播送記錄模組212的促銷方式記錄單元2123會記錄本節目實施「金錢性方式」及「非金錢性方式」的促銷方式,又,節目播送記錄模組212的影音記錄單元2125會記錄亦曾使用時鐘畫面與計時音效,換言之,節目播送記錄模組212可獲得包括有金錢性及非金錢性之促銷方式,及時鐘畫面與計時音效的複數個第二銷售參數R2。 In the above, please refer to "Figure 7", which shows the implementation of the invention (3), as shown in the figure, is selling 3C Electronics with shopping programs. The products in the product category are examples. In the program, in addition to the different types of interactions, the consumers will have a clearer understanding of the products, and the promotion will be used to enhance the consumers' willingness to purchase. In other words, the "money-based approach" and the "non-monetary approach" are matched, that is, a 50% discount on the original order price is given, and a double promotion method of other gifts is also added, and the double promotion method is adopted. It is only limited to the specific time of the program. Therefore, a clock image appears on the program screen, and a timing sound effect is used. Through the countdown method, the urgency of the consumer and the tension of manufacturing the product are improved. The promotion mode recording unit 2123 of 212 records the promotion mode of the "money mode" and the "non-monetary method" of the program, and the video recording unit 2125 of the program broadcast recording module 212 records the clock picture and timing used. Sound effects, in other words, the program broadcast recording module 212 can obtain promotional methods including monetary and non-monetary, and clock pictures and meters. A plurality of second sound sales parameters R2.
承上,並請搭配參閱「第8圖」,圖中所示為本發明之銷售參數分析示意圖,如圖,銷售參數收錄裝置21所收集的第一銷售參數R1與第二銷售參數R2係儲存於資料庫22內,如當有另一同為家用電器類的商品欲於購物性節目上播送時,節目製播中心23先透過分析裝置231進行第一銷售參數R1與第二銷售參數R2的比對與分析,如銷售家用電器類商品的節目,於第7分02秒至第7分22秒時,訂單數量會出現大幅成長(如「第5圖」所示之07:02~07:22),而此時係為節目主持人P1與廠商代表P2正以「示範情境」與「介 紹情境」進行互動時(如「第6圖」所述),故,可得知購買家用電器類商品的消費者,有七成以上為30歲~45歲之女性,喜愛「示範情境」與「介紹情境」的互動方式,又,同時間,節目主持人P1與廠商代表P2亦有運用關鍵話術(如「第6圖」所述之「養生果汁機,限量供應,要買要快」與「本檔是最後一百台,售完即不再進貨」),故,可再得知「限量供應,要買要快」及「最後一百台,不再進貨」的關鍵話術,對於購買家用電器類商品的消費者,具有提升其購買欲望的作用,是以,請搭配參閱「第9A圖」,圖中所示為本發明之最適化節目流程示意圖(一),如圖,節目製播中心23的流程編排裝置232,係會依據分析裝置231之分析結果,自動編排同為家用電器類商品的節目流程,並得到一最適化節目流程24,其中,所述之最適化節目流程24,係將最受消費者喜愛之互動方式(即情境類型)、關鍵話術等編排入流程內,故將可提升商品的銷售量,達成精準行銷。 Please refer to "Figure 8" for matching. The figure shows the sales parameter analysis diagram of the present invention. As shown in the figure, the first sales parameter R1 and the second sales parameter R2 collected by the sales parameter indexing device 21 are stored. In the database 22, if there is another product that is also a household appliance type to be broadcast on a shopping program, the program production center 23 first compares the first sales parameter R1 with the second sales parameter R2 through the analyzing device 231. For the analysis and analysis, such as the sale of household appliances, the number of orders will increase significantly from 7:02 to 7:22 (as shown in Figure 5: 07:02~07:22) ), at this time, the program host P1 and the manufacturer’s representative P2 are using "demonstration situation" and "introduction". When the situation is "interactive" (as described in "Figure 6"), it is known that more than 70% of consumers who purchase household appliances are women between the ages of 30 and 45, and they like the "demonstration situation" and At the same time, the programme host P1 and the manufacturer's representative P2 also use key words (such as "Healthy Juice Machine, Limited Supply, Buy Fast" and "" as described in "Picture 6". This is the last 100 units. If you sell them, you will not be able to purchase them.) Therefore, you can learn the key words of "limited supply, buy fast" and "last 100 units, no longer stock". Consumers of commodity-like products have the effect of enhancing their desire to purchase. Therefore, please refer to "Figure 9A". The figure shows the schematic diagram of the optimal program flow of the present invention (1), as shown in the figure, the program production and broadcasting center The flow programming device 232 of 23 automatically arranges the program flow of the same household appliances according to the analysis result of the analysis device 231, and obtains an optimized program flow 24, wherein the optimized program flow 24 is Will be the most loved by consumers The interactive method (ie, the type of situation) and the key words are programmed into the process, so it will increase the sales volume of the goods and achieve accurate marketing.
承上,並復請參閱「第8圖」,如圖,當有另一同為3C電子產品類的商品欲於購物性節目上播送時,亦可透過節目製播中心23的分析裝置231,對儲存於資料庫22內的第一銷售參數R1與第二銷售參數R2作比對與分析,如銷售3C電子產品類商品的節目,於第7分36秒至第7分43秒,出現訂單數量的成長(如「第5圖」所示之07:36~07:43),而此時係為節目主持人P1與廠商代表P2正以「金錢性方式」及「非金錢性方式」的雙重促銷方式,給予消費者折扣, 又,同時間亦有時鐘畫面與計時音效進行倒數(如「第7圖」所述),故,可得知購買3C電子產品類商品的消費者,有六成以上居住於非都會區,喜愛「金錢性方式」及「非金錢性方式」的雙重促銷方式,且進行倒數的時鐘畫面與計時音效,可使購買3C電子產品類商品的消費者,提升購買欲望,是以,請搭配參閱「第9B圖」,圖中所示為本發明之最適化節目流程示意圖(二),如圖,節目製播中心23的流程編排裝置232,係會依據分析裝置231所分析之結果,自動編排同為3C電子產品類商品的最適化節目流程24,最後,節目製播中心23的播送管理裝置233,並依據最適化節目流程24進行節目播送與管控。 In the above, please refer to "Figure 8". As shown in the figure, when another product of the same 3C electronic product category is to be broadcast on a shopping program, it can also be transmitted through the analysis device 231 of the program production center 23. The first sales parameter R1 stored in the database 22 is compared and analyzed with the second sales parameter R2, such as a program for selling 3C electronic products, from 7 minutes 36 seconds to 7 minutes 43 seconds, the number of orders appears. The growth (as shown in Figure 5: 07:36~07:43), and this time the program host P1 and the manufacturer's representative P2 are in the "money mode" and "non-monetary way" Promotional methods, giving consumers discounts, At the same time, there are also clock screens and chronograph sound effects to be counted down (as described in "Figure 7"). Therefore, it is known that more than 60% of consumers who purchase 3C electronic products are living in non-urban areas. The dual-sales approach of "money-based approach" and "non-monetary approach", and the countdown of the clock screen and timing sound effects, can enable consumers who purchase 3C electronic products to increase their desire to purchase, so please refer to " FIG. 9B is a schematic diagram showing the flow of the optimization program of the present invention (2). As shown in the figure, the flow programming device 232 of the program production and broadcast center 23 is automatically arranged according to the analysis result of the analysis device 231. For the 3C electronic product category, the program flow 24 is optimized, and finally, the broadcast management device 233 of the program production center 23 performs program broadcast and control according to the optimization program flow 24.
承上,並請搭配參閱「第10圖」,圖中所示為本發明之步驟流程圖,如圖,本發明之節目智能排播系統2的實施方法,包括以下步驟: (1)銷售參數收錄步驟(S201):當購物性節目播送時,一銷售參數收錄裝置21的一訂單記錄模組211會收集所販售之商品的一訂單數量、一訂單分佈與一訂單輪廓等,得到複數個第一銷售參數R1,又,銷售參數收錄裝置21的一節目播送記錄模組212,係收集複數個第二銷售參數R2,包括有節目播送記錄模組212的一商品類別記錄單元2121記錄商品的類別、一情境類型記錄單元2122記錄節目進行時所營造之情境的類型、一促銷方式記錄單元2123記錄進行商品促 銷的方式、一逐字記錄單元2124將節目的任何談話內容(即關鍵話術)作逐字記錄,及一影音記錄單元2125記錄節目播送時的影像畫面及聲音效果,其中,一資料庫22與銷售參數收錄裝置21呈資訊連結,所收集之複數個第一銷售參數R1及複數個第二銷售參數R2,係儲存於資料庫22內;(2)分析步驟(S202):當有新商品欲於購物性節目中販售時,一節目製播中心23的一分析裝置231係會對與新商品為相同類別的銷售參數資料,作比對與分析,以了解該商品類別的潛在消費者之背景,且得知需運用何種情境類型、促銷方式、關鍵話術、影像畫面及聲音效果,會有效提高訂單數量(如「第6圖」至「第8圖」所述);(3)流程編排步驟(S203):分析裝置231完成分析後,節目製播中心23的一流程編排裝置232,係自動依據分析裝置231的分析結果,進行新商品之節目流程的編排,得到一最適化節目流程24(如「第9A圖」及「第9B圖」所述);(4)播送管理步驟(S204):節目製播中心23的一播送管理裝置233則依據最適化節目流程24,於購物性節目進行新商品的播送,且可對節目是否依照最適化節目流程24播送,進行管控,如進行倒數時,應當出現時鐘畫面及計時音效,然倘若未出現時,則播送管理裝置233會提示節目製播中心23,或自動將時鐘畫 面及計時音效出現於節目中。 As shown in the figure, the figure shows a flow chart of the steps of the present invention. As shown in the figure, the implementation method of the program intelligent broadcast system 2 of the present invention comprises the following steps: (1) Sales parameter collecting step (S201): When the shopping program is broadcasted, an order recording module 211 of a sales parameter collecting device 21 collects an order quantity, an order distribution and an order outline of the goods sold. And a plurality of first sales parameters R1 are obtained. Further, a program broadcast recording module 212 of the sales parameter indexing device 21 collects a plurality of second sales parameters R2, including a product category record of the program broadcast recording module 212. The unit 2121 records the category of the item, the context type recording unit 2122 records the type of the situation created when the program is performed, and the promotion mode recording unit 2123 records the product promotion. In the manner of pin, a verbatim record unit 2124 records any conversation content (ie, key words) of the program as a word-by-word, and a video recording unit 2125 records the image picture and sound effect when the program is broadcast, wherein a database 22 and The sales parameter collecting device 21 is connected with information, and the plurality of first sales parameters R1 and the plurality of second sales parameters R2 collected are stored in the database 22; (2) analyzing step (S202): when there is a new product When sold in a shopping program, an analysis device 231 of a program production center 23 compares and analyzes the sales parameter data of the same category as the new product to understand the potential consumers of the product category. Background, and knowing which type of situation, promotion method, key words, video screen and sound effects will be used, will effectively increase the number of orders (as described in "Figure 6" to "Figure 8"); (3) Process Arrangement step (S203): After the analysis device 231 completes the analysis, a flow programming device 232 of the program production and broadcast center 23 automatically performs the programming of the new product program according to the analysis result of the analysis device 231, and obtains the most The program flow 24 is adapted (as described in "Fig. 9A" and "Fig. 9B"); (4) Broadcast management step (S204): a broadcast management device 233 of the program broadcast center 23 is adapted to optimize the program flow 24 The new product is broadcasted in the shopping program, and the program can be controlled according to whether the program is broadcast according to the optimized program flow 24. If the countdown is performed, the clock screen and the timing sound effect should appear, and if not, the broadcast management device 233 will prompt the program production center 23, or automatically draw the clock Face and timing sounds appear on the show.
由上所述可知,本發明之節目智能排播系統,主要係由一銷售參數收錄裝置、一資料庫及一節目製播中心所組構而成,銷售參數收錄裝置具有一訂單記錄模組及一節目播送記錄模組,訂單記錄模組供以記錄複數個第一銷售參數,包括有一訂單數量、一訂單分佈及一訂單輪廓,節目播送記錄模組供以記錄複數個第二銷售參數,節目播送記錄模組的一商品類別記錄單元記錄商品的類別、一情境類型記錄單元記錄節目所營造之情境類型、一促銷方式記錄單元記錄商品促銷的方式、一逐字記錄單元逐字記錄節目的關鍵話術,及一影音記錄單元記錄影像畫面與聲音效果,其中,銷售參數收錄裝置所收集之第一銷售參數及第二銷售參數,係儲存於資料庫內,節目製播中心具有一分析裝置、一流程編排裝置及一播送管理裝置,分析裝置供以比對與分析資料庫內的複數個銷售參數,流程編排裝置供以編排一最適化節目流程,播送管理裝置依據最適化節目流程進行節目播送;再者,本發明之節目智能排播系統的實施方法,係當有同類型之商品欲於節目播送時,節目製播中心的分析裝置先對資料庫內的複數個銷售參數作比對與分析,流程編排裝置依據分析裝置的分析結果,自動編排該商品類型的最適化節目流程,並由播送管理裝置依照最適化節目流程,進行節目的播送與管控;是以,本發明據以實施後, 確實可達到提供一種透過收集與分析複數個銷售參數,藉以自動編排與播送最適化節目流程的節目智能排播系統及其實施方法。 It can be seen from the above that the program intelligent broadcasting system of the present invention is mainly composed of a sales parameter collecting device, a database and a program broadcasting center, and the sales parameter collecting device has an order recording module and a program broadcast recording module, the order record module is configured to record a plurality of first sales parameters, including an order quantity, an order distribution and an order outline, and the program broadcast recording module is configured to record a plurality of second sales parameters, the program a commodity category recording unit of the broadcast recording module records the category of the commodity, a context type recorded by the context type recording unit, a manner of recording the merchandise promotion by a promotion mode recording unit, and a key of the verbatim recording unit of the verbatim recording unit The speech and the audio and video recording unit record the image picture and the sound effect, wherein the first sales parameter and the second sales parameter collected by the sales parameter collecting device are stored in the database, and the program broadcasting center has an analyzing device and a Process programming device and a broadcast management device, the analysis device is provided for comparison and analysis in the database a plurality of sales parameters, the process programming device is configured to arrange an optimized program flow, and the broadcast management device performs program broadcast according to the optimized program flow; further, the implementation method of the program intelligent broadcast system of the present invention has the same type When the product is intended to be broadcasted by the program, the analysis device of the program production center first compares and analyzes the plurality of sales parameters in the database, and the process programming device automatically arranges the optimal program flow of the product type according to the analysis result of the analysis device. And the broadcast management device performs the broadcast and control of the program according to the optimization program flow; therefore, after the present invention is implemented, It is indeed possible to provide a program intelligent scheduling system and an implementation method thereof for collecting and analyzing a plurality of sales parameters, thereby automatically programming and broadcasting an optimized program flow.
唯,以上所述者,僅為本發明之較佳之實施例而已,並非用以限定本發明實施之範圍;任何熟習此技藝者,在不脫離本發明之精神與範圍下所作之均等變化與修飾,皆應涵蓋於本發明之專利範圍內。 The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention; any changes and modifications made by those skilled in the art without departing from the spirit and scope of the invention All should be covered by the patent of the present invention.
綜上所述,本發明之功效,係具有發明之「產業可利用性」、「新穎性」與「進步性」等專利要件;申請人爰依專利法之規定,向 鈞局提起發明專利之申請。 In summary, the effects of the present invention are patents such as "industry availability," "novelty," and "progressiveness" of the invention; the applicant filed an invention patent with the bureau in accordance with the provisions of the Patent Law. Application.
2‧‧‧節目智能排播系統 2‧‧‧Program Intelligent Broadcasting System
21‧‧‧銷售參數收錄裝置 21‧‧‧Sales Parameter Recording Device
211‧‧‧訂單記錄模組 211‧‧‧ Order Recording Module
212‧‧‧節目播送記錄模組 212‧‧‧Program broadcast recording module
22‧‧‧資料庫 22‧‧‧Database
23‧‧‧節目製播中心 23‧‧‧Program Production Center
231‧‧‧分析裝置 231‧‧‧Analytical device
232‧‧‧流程編排裝置 232‧‧‧Processing device
233‧‧‧播送管理裝置 233‧‧‧ Broadcast management device
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