TWI538497B - A smart program production system and its implementing method - Google Patents

Description

Program intelligent broadcast system and implementation method thereof

A program intelligent broadcast system and an implementation method thereof, in particular to a program intelligent broadcast system and an implementation method thereof for automatically programming and broadcasting a single program flow, thereby improving the purchase rate of goods.

In recent years, with the rise of cable TV channels, the digitalization of wireless TVs, and the multimedia on demand (MOD), the audience's selectivity for TV channels has increased, and various types of programs in TV channels have also been Trending in diversity, including news programs, dramatic programs, variety shows, and shopping programs, to attract viewers with a clear preference for a particular program type, "specialized channels" that broadcast specific programs have appeared one after another, such as playing around the clock. The "film station" of the film and the "shopping table" for broadcasting shopping programs are the best cases. In comparison, the comprehensive channels that play a variety of program types are less profitable in the competition of viewing, so this is A type of integrated channel often needs to collect a lot of parameters to arrange the program in order, so that viewers can watch the programs they like. Please refer to "Figure 1", which shows the program schedule of the known program. step The picture, as shown in the figure, the factors that need to be considered in the scheduling of the program broadcast are quite complicated. For example, through the historical viewing data of the past programs, the background and preferences of the viewing group are known, and the viewing opinion survey is conducted by questionnaire to understand the viewing group. The expectation of a specific program, even need to refer to the data of the same type of program in other time periods, etc., by collecting a large number of program scheduling parameters (parameter collecting step S101), and by comparing and analyzing the results of the program scheduling parameters (parameters) After analyzing step S102), the program playing sequence of the program channel can be rearranged in order to obtain a better viewing rate (optimal program scheduling step S103), wherein the shopping mall has its special attributes for achieving accurate marketing (Target) The purpose of marketing) is to use the above-mentioned method of optimal program scheduling, that is, in a certain period of time, the audience who have accurately placed the time period has the demand for purchase or the products of interest, not only to improve the rating, but also to improve Purchase rate.

Please refer to "Figure 2" for a schematic diagram of the programming of the program. As shown in the program schedule 1, the analysis results of historical purchase data, purchase background and other simultaneous data are displayed. Weekend holidays (such as In the morning session from Saturday to Sunday, due to the NBA basketball program, the viewers are mostly students or male youths. At the same time, historical purchase data also shows that the sales volume of "sneakers" is relatively high. During the program schedule, sports-type merchandise will be scheduled for weekend holidays. Conversely, due to the fact that the viewing audience in the morning on normal working days (such as Monday to Friday) is mostly housewives, it will be scheduled. The program of home appliance type products, and other prior technologies for reference, as follows: (1) China Patent Publication No. CN102655605 "Media scheduling broadcast equipment (2) Chinese Patent Publication No. CN102111657 "A method for producing an electronic program guide"; however, it is known from the above-mentioned various prior art that the conventional program scheduling method is only A specific type of program or a specific type of product can be broadcasted at a specific time period in order to increase the rating or purchase rate, in other words, it can only optimize the number of programs that the channel wants to broadcast in a certain period of time, However, especially for shopping programs, the programming of Rundown often affects the rate at which products are purchased. However, the conventional program scheduling method cannot analyze and arrange the process of a single program. Providing a program that can meet the preferences of consumers for the program flow to achieve accurate marketing is a problem to be solved.

In view of the above problems, the inventors have studied and analyzed existing system architectures based on years of experience in related industries and product design, and are able to design a better program intelligent scheduling system; thus, the present invention The main purpose of the present invention is to provide a program intelligent broadcasting system and an implementation method thereof for automatically programming and broadcasting an optimized program flow by collecting and analyzing a plurality of sales parameters.

In order to achieve the above object, the program intelligent broadcast system and the implementation method thereof are mainly composed of a sales parameter collecting device, a database and a The program production and broadcasting center is organized, and the sales parameter collecting device has an order recording module and a program broadcasting recording module, which are used for recording the order quantity of the goods, the order distribution, the order outline, and other programs can be followed up when the program is broadcasted. The sales parameter of the analysis, wherein the sales parameter collected by the sales parameter collection device is stored in the database, and the program production and broadcast center has an analysis device, a process arrangement device and a broadcast management device, and the analysis device provides the data. The sales parameters in the library are compared and analyzed, and the process programming device is configured to arrange an optimized program flow, and the broadcast management device is configured to broadcast according to the optimized program flow, so that when there are products of the same type to be broadcasted by the program The analysis device of the program production and broadcast center can compare and analyze the sales parameters in the database, and if there is a promotion method for the specific product type, there will be a higher order quantity, and accordingly, the program production and broadcasting The central process programming device can automatically arrange the optimal program flow of the product type according to the analysis result of the analysis device. Finally, Broadcast management center apparatus mesh broadcast system, the system will carry out the program according to the process of optimizing the program and broadcast control.

In order for your review board to have a clear understanding of the purpose, technical features and effects of the present invention, the following description will be used in conjunction with the illustrations, please refer to it.

1‧‧‧Program Schedule

2‧‧‧Program Intelligent Broadcasting System

21‧‧‧Sales Parameter Recording Device

211‧‧‧ Order Recording Module

212‧‧‧Program broadcast recording module

2121‧‧‧Commodity category recording unit

2122‧‧‧ Situation Type Recording Unit

2123‧‧‧Promotional record unit

22‧‧‧Database

23‧‧‧Program Production Center

231‧‧‧Analytical device

232‧‧‧Processing device

233‧‧‧ Broadcast management device

24‧‧‧Optimized program flow

2124‧‧‧Verbatim record unit

2125‧‧‧Video Recording Unit

A1‧‧‧ Order Quantity

A2‧‧‧ Order distribution

A3‧‧‧ Order outline

P1‧‧‧ show host

P2‧‧‧ Vendor Representative

R1‧‧‧ first sales parameters

R2‧‧‧Second sales parameters

S101‧‧‧ parameter collection steps

S102‧‧‧Parameter analysis steps

S103‧‧‧Optimal program scheduling steps

S201‧‧‧ Sales parameter inclusion steps

S202‧‧‧ Analysis steps

S203‧‧‧Processing steps

S204‧‧‧ Broadcast Management Steps

Figure 1 is a diagram of a conventional program schedule.

Figure 2 is a schematic diagram of a conventional program schedule.

Figure 3 is a schematic diagram of the system architecture of the present invention.

Figure 4 is a schematic diagram showing the architecture of the detailed system of the present invention.

Figure 5 is a schematic view (I) of the implementation of the present invention.

Figure 6 is a schematic view (2) of the implementation of the present invention.

Figure 7 is a schematic view (3) of the implementation of the present invention.

Figure 8 is a schematic diagram showing the analysis of sales parameters of the present invention.

Figure 9A is a schematic diagram (I) of the optimization program flow of the present invention.

Figure 9B is a schematic diagram of the optimization program flow of the present invention (2).

Figure 10 is a flow chart showing the steps of the present invention.

Please refer to "FIG. 3", which is a schematic diagram of the system architecture of the present invention. As shown in the figure, the program intelligent broadcasting system 2 of the present invention mainly comprises a sales parameter collecting device 21, a database 22 and a program. The order recording module 21 has an order record module 211 and a program broadcast record module 212. When the shopping program is broadcast, the order record module 211 records the goods sold. The quantity, distribution and contour (ie the background information of the consumer, such as age, place of residence and education), etc., obtain a plurality of first sales parameters R1 (not shown), and the program broadcast recording module 212 performs the actual process of the program. Detailed recording, obtaining a plurality of second sales parameters R2 (not shown), wherein the first sales parameter R1 and the second sales parameter R2 are stored in the database 22 through information transmission, and the program production center 23 and the database 22 is an information link, and has an analysis device 231, a process arrangement device 232, and a broadcast management device 233, and the analysis device 231 stores the sales stored in the database 22. The parameters (including the first sales parameter R1 and the second sales parameter R2) are compared and analyzed, and the flow programming device 232 performs the programming of the optimized program flow according to the analysis result of the analysis device 231, and the broadcast management device 233 follows the The program flow is optimized for program delivery, and the program flow can be controlled instantly and automatically.

As shown in the figure, the figure shows the structure of the detailed system of the present invention. As shown in the figure, the program broadcast recording module 212 of the sales parameter collecting device 21 has a commodity category recording unit. 2121, a context type recording unit 2122, a promotion mode recording unit 2123, a verbatim recording unit 2124, and a video recording unit 2125, for obtaining a plurality of second sales parameters R2, wherein: the commodity category recording unit 2121 is provided Record the types of products sold in the program, such as juice machines and microwave ovens belonging to "home appliances", smart phones and notebook computers belonging to "3C electronic products", necklaces and bracelets belonging to "jewelry accessories", bikinis and Sports shorts belong to the "fashion category", while curtains and mattresses belong to the "furniture and bedding category". By classifying the product categories, statistical analysis of the preferences of consumers who purchase the same product category can be made; The unit 2122 is provided with a type of scenario (Scenario, or script) created when the program is being recorded, for example, "introduction context" is skillfully introduced. The characteristics and specifications of the products, the "demonstration situation" for the manufacturer's personnel to explain and demonstrate the product operation process, the "trial situation" to invite potential consumers to experience and trial, the "comparative situation" for the goods and other brands of similar products For comparison, "limited situation" is the desire to sell goods to this program. The number of sales is limited, and the "promotional situation" is a discount for the price of the goods. Different types of situations will affect the consumer's shopping behavior. Therefore, applying a specific type of situation to a specific consumer will increase the purchase rate. The promotion method recording unit 2123 is provided for recording the promotion of the product, and the incentives for the purchase of the consumer may be different due to different promotion methods, including the "money mode" and the "non-money mode", the "money" "Sexual approach", such as giving a certain discount to the price reduction, and issuing discount coupons or rewards, etc., and "non-monetary means" such as giving other additional goods, interest-free installment payment, and free return during the appreciation period; The word recording unit 2124 is provided for recording the content of the transcript of the program on a word-by-word basis. In the shopping program, the host of the program and the representative of the manufacturer often use a lot of words to attract the attention of the consumer, for example, "there is only a small amount left", "Order the line full line", "Buy fast", "This year's most popular products", "Only the best sale of this file" and "Which star is also used", etc. By making subsequent comparisons and analysis of the conversation content, it can be judged which key words can be used to attract consumers; the video recording unit 2125 is provided for recording the video images and sound effects when the program is broadcast, for example, product close-up pictures, moving subtitles. , product word cards, background music, countdown sound effects, etc., through the hints of the image screen, can enhance the impression of the goods in the hearts of consumers, in addition, the sound effects can create a sense of tension in the purchase of goods, in order to enhance consumers' desire to buy; Therefore, the second sales parameter R2 includes a product category, a situation type, a promotion mode, a key speech, an image screen, and a sound effect, and the foregoing various examples are only preferred embodiments of the present invention. It should not be limited to this.

Please refer to "Figure 5" for matching. The figure shows the implementation of the invention (1). The shopping program usually has a subscription line for consumers to call and immediately complete the goods with the customer service staff. The order record module 211 for collecting a plurality of first sales parameters R1 is to count the number of incoming lines per second of the order line to obtain an order quantity A1, and the order quantity can be further After cross-matching with the program time, an order distribution A2 (as shown in "Figure 5") is obtained to know which time points of the order quantity are distributed in the program, and the growth trend of the order quantity, such as when the program proceeds to After the 7th minute and 02 seconds (that is, at 07:02), the order quantity A1 began to grow substantially, and when the program went to the 7th minute and 22 seconds (ie, 07:22), the order quantity A1 reached the highest peak, and then That is to say, the slowdown, in addition, from the 7th 36th to the 7th 43rd (ie 07:36~07:43), is another growth period of the order quantity A1, and the order record module 211 is also It will record the background information of the consumers who dial the order line to get an order. Profile A3 (not shown), such as consumers who have more than 70% of women aged 30 to 45, and more than 60% live in non-urban areas, etc.; wherein the first sales parameter R1 includes an order The quantity A1, the order distribution A2, and the order outline A3, and the foregoing various examples are only preferred embodiments of the present invention, and should not be limited thereto.

Please refer to "Figure 6" for reference. The figure shows the implementation diagram (2) of the present invention. As shown in the figure, the shopping product is selling household appliances as an example. , a show host P1 and a vendor representative P2 often interact in a vivid and diverse way (ie the aforementioned The same situation type), so that consumers have a clearer understanding of the product specifications, operating procedures and advantages of use, in the "demonstration situation", when the program host P1 asks: "Is it possible to demonstrate the operation of the goods on-site?" P2 responds: "No problem! The operation process of this product is quite simple." Then the demonstration process of the health juice machine is demonstrated in the program, and it can also be combined with the "introduction situation", that is, when the manufacturer performs the product operation on behalf of P2. During the demonstration, the characteristics of the product are more synchronized: "This product has a three-stage variable frequency spiral motor, and it does not need to be equipped with a filter residue net, so that it can quickly produce finely divided juice." Furthermore, the show host P1 and the manufacturer's representative P2 It is also often used in key words to allow consumers to have the psychological effect of not buying at this time, which will miss the opportunity. For example, the program host P1 said: "Healthy juice machine, limited supply, buy fast!" Vendor representative P2 added: " This file is the last one hundred, and is no longer available after the sale. In other words, in the present embodiment, the product category recording unit 2121 of the program broadcast recording module 212 is The program will be recorded as a home appliance. In addition, the context type recording unit 2122 of the program broadcast recording module 212 will record the demonstration context and the introduction context. Furthermore, the verbatim record unit 2124 of the program broadcast recording module 212 records the verbatim record. The content of the dialogue between the host P1 and the manufacturer's representative P2 (that is, "healthy juice machine, limited supply, want to buy faster" and "this file is the last 100, the end of the sale is no longer available" key words), in other words, the program The broadcast recording module 212 can obtain a plurality of second sales parameters R2 including household appliances, exemplary scenarios and introduction scenarios, and key words.

In the above, please refer to "Figure 7", which shows the implementation of the invention (3), as shown in the figure, is selling 3C Electronics with shopping programs. The products in the product category are examples. In the program, in addition to the different types of interactions, the consumers will have a clearer understanding of the products, and the promotion will be used to enhance the consumers' willingness to purchase. In other words, the "money-based approach" and the "non-monetary approach" are matched, that is, a 50% discount on the original order price is given, and a double promotion method of other gifts is also added, and the double promotion method is adopted. It is only limited to the specific time of the program. Therefore, a clock image appears on the program screen, and a timing sound effect is used. Through the countdown method, the urgency of the consumer and the tension of manufacturing the product are improved. The promotion mode recording unit 2123 of 212 records the promotion mode of the "money mode" and the "non-monetary method" of the program, and the video recording unit 2125 of the program broadcast recording module 212 records the clock picture and timing used. Sound effects, in other words, the program broadcast recording module 212 can obtain promotional methods including monetary and non-monetary, and clock pictures and meters. A plurality of second sound sales parameters R2.

Please refer to "Figure 8" for matching. The figure shows the sales parameter analysis diagram of the present invention. As shown in the figure, the first sales parameter R1 and the second sales parameter R2 collected by the sales parameter indexing device 21 are stored. In the database 22, if there is another product that is also a household appliance type to be broadcast on a shopping program, the program production center 23 first compares the first sales parameter R1 with the second sales parameter R2 through the analyzing device 231. For the analysis and analysis, such as the sale of household appliances, the number of orders will increase significantly from 7:02 to 7:22 (as shown in Figure 5: 07:02~07:22) ), at this time, the program host P1 and the manufacturer’s representative P2 are using "demonstration situation" and "introduction". When the situation is "interactive" (as described in "Figure 6"), it is known that more than 70% of consumers who purchase household appliances are women between the ages of 30 and 45, and they like the "demonstration situation" and At the same time, the programme host P1 and the manufacturer's representative P2 also use key words (such as "Healthy Juice Machine, Limited Supply, Buy Fast" and "" as described in "Picture 6". This is the last 100 units. If you sell them, you will not be able to purchase them.) Therefore, you can learn the key words of "limited supply, buy fast" and "last 100 units, no longer stock". Consumers of commodity-like products have the effect of enhancing their desire to purchase. Therefore, please refer to "Figure 9A". The figure shows the schematic diagram of the optimal program flow of the present invention (1), as shown in the figure, the program production and broadcasting center The flow programming device 232 of 23 automatically arranges the program flow of the same household appliances according to the analysis result of the analysis device 231, and obtains an optimized program flow 24, wherein the optimized program flow 24 is Will be the most loved by consumers The interactive method (ie, the type of situation) and the key words are programmed into the process, so it will increase the sales volume of the goods and achieve accurate marketing.

In the above, please refer to "Figure 8". As shown in the figure, when another product of the same 3C electronic product category is to be broadcast on a shopping program, it can also be transmitted through the analysis device 231 of the program production center 23. The first sales parameter R1 stored in the database 22 is compared and analyzed with the second sales parameter R2, such as a program for selling 3C electronic products, from 7 minutes 36 seconds to 7 minutes 43 seconds, the number of orders appears. The growth (as shown in Figure 5: 07:36~07:43), and this time the program host P1 and the manufacturer's representative P2 are in the "money mode" and "non-monetary way" Promotional methods, giving consumers discounts, At the same time, there are also clock screens and chronograph sound effects to be counted down (as described in "Figure 7"). Therefore, it is known that more than 60% of consumers who purchase 3C electronic products are living in non-urban areas. The dual-sales approach of "money-based approach" and "non-monetary approach", and the countdown of the clock screen and timing sound effects, can enable consumers who purchase 3C electronic products to increase their desire to purchase, so please refer to " FIG. 9B is a schematic diagram showing the flow of the optimization program of the present invention (2). As shown in the figure, the flow programming device 232 of the program production and broadcast center 23 is automatically arranged according to the analysis result of the analysis device 231. For the 3C electronic product category, the program flow 24 is optimized, and finally, the broadcast management device 233 of the program production center 23 performs program broadcast and control according to the optimization program flow 24.

As shown in the figure, the figure shows a flow chart of the steps of the present invention. As shown in the figure, the implementation method of the program intelligent broadcast system 2 of the present invention comprises the following steps: (1) Sales parameter collecting step (S201): When the shopping program is broadcasted, an order recording module 211 of a sales parameter collecting device 21 collects an order quantity, an order distribution and an order outline of the goods sold. And a plurality of first sales parameters R1 are obtained. Further, a program broadcast recording module 212 of the sales parameter indexing device 21 collects a plurality of second sales parameters R2, including a product category record of the program broadcast recording module 212. The unit 2121 records the category of the item, the context type recording unit 2122 records the type of the situation created when the program is performed, and the promotion mode recording unit 2123 records the product promotion. In the manner of pin, a verbatim record unit 2124 records any conversation content (ie, key words) of the program as a word-by-word, and a video recording unit 2125 records the image picture and sound effect when the program is broadcast, wherein a database 22 and The sales parameter collecting device 21 is connected with information, and the plurality of first sales parameters R1 and the plurality of second sales parameters R2 collected are stored in the database 22; (2) analyzing step (S202): when there is a new product When sold in a shopping program, an analysis device 231 of a program production center 23 compares and analyzes the sales parameter data of the same category as the new product to understand the potential consumers of the product category. Background, and knowing which type of situation, promotion method, key words, video screen and sound effects will be used, will effectively increase the number of orders (as described in "Figure 6" to "Figure 8"); (3) Process Arrangement step (S203): After the analysis device 231 completes the analysis, a flow programming device 232 of the program production and broadcast center 23 automatically performs the programming of the new product program according to the analysis result of the analysis device 231, and obtains the most The program flow 24 is adapted (as described in "Fig. 9A" and "Fig. 9B"); (4) Broadcast management step (S204): a broadcast management device 233 of the program broadcast center 23 is adapted to optimize the program flow 24 The new product is broadcasted in the shopping program, and the program can be controlled according to whether the program is broadcast according to the optimized program flow 24. If the countdown is performed, the clock screen and the timing sound effect should appear, and if not, the broadcast management device 233 will prompt the program production center 23, or automatically draw the clock Face and timing sounds appear on the show.

It can be seen from the above that the program intelligent broadcasting system of the present invention is mainly composed of a sales parameter collecting device, a database and a program broadcasting center, and the sales parameter collecting device has an order recording module and a program broadcast recording module, the order record module is configured to record a plurality of first sales parameters, including an order quantity, an order distribution and an order outline, and the program broadcast recording module is configured to record a plurality of second sales parameters, the program a commodity category recording unit of the broadcast recording module records the category of the commodity, a context type recorded by the context type recording unit, a manner of recording the merchandise promotion by a promotion mode recording unit, and a key of the verbatim recording unit of the verbatim recording unit The speech and the audio and video recording unit record the image picture and the sound effect, wherein the first sales parameter and the second sales parameter collected by the sales parameter collecting device are stored in the database, and the program broadcasting center has an analyzing device and a Process programming device and a broadcast management device, the analysis device is provided for comparison and analysis in the database a plurality of sales parameters, the process programming device is configured to arrange an optimized program flow, and the broadcast management device performs program broadcast according to the optimized program flow; further, the implementation method of the program intelligent broadcast system of the present invention has the same type When the product is intended to be broadcasted by the program, the analysis device of the program production center first compares and analyzes the plurality of sales parameters in the database, and the process programming device automatically arranges the optimal program flow of the product type according to the analysis result of the analysis device. And the broadcast management device performs the broadcast and control of the program according to the optimization program flow; therefore, after the present invention is implemented, It is indeed possible to provide a program intelligent scheduling system and an implementation method thereof for collecting and analyzing a plurality of sales parameters, thereby automatically programming and broadcasting an optimized program flow.

The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention; any changes and modifications made by those skilled in the art without departing from the spirit and scope of the invention All should be covered by the patent of the present invention.

In summary, the effects of the present invention are patents such as "industry availability," "novelty," and "progressiveness" of the invention; the applicant filed an invention patent with the bureau in accordance with the provisions of the Patent Law. Application.

2‧‧‧Program Intelligent Broadcasting System

21‧‧‧Sales Parameter Recording Device

211‧‧‧ Order Recording Module

212‧‧‧Program broadcast recording module

22‧‧‧Database

23‧‧‧Program Production Center

231‧‧‧Analytical device

232‧‧‧Processing device

233‧‧‧ Broadcast management device

Claims (4)

A method for implementing a program intelligent broadcast system, comprising: a sales parameter receiving step: an order recording module of a sales parameter collecting device collects a plurality of first sales parameters, and a program broadcast recording module of the sales parameter collecting device Collecting a plurality of second sales parameters, a database is linked to the sales parameter listing device, and the plurality of the first sales parameters and the second sales parameter are stored in the database; an analysis step: when there is a commodity desire When the program is sold, an analysis device of a program production center analyzes the first sales parameter and the second sales parameter of the same category as the product; a process scheduling step: after the analysis is completed, the program production center a process programming device, according to the analysis result of the analysis device, automatically programming the program flow of the product to generate an optimized program flow; a broadcast management step: a broadcast management device of the program production center is optimized according to the Program flow, broadcast of the program, and control whether the program is in accordance with the optimized program flow. The method for implementing the program intelligent broadcast system according to the first aspect of the invention, wherein the plurality of the first sales parameters collected by the order record module is an order quantity, an order distribution, and an order outline. One or a combination thereof. The method for implementing a program intelligent broadcast system according to claim 1, wherein the program broadcast recording module has a commodity category recording unit, a context type recording unit, a promotion mode recording unit, and a verbatim record. And a video recording unit that records a product category of the program, the context type recording unit records a context type of the program, the promotion mode recording unit records a promotion manner of the product, and the verbatim recording unit records the program a key words, the video recording unit records an image of the program and a sound effect fruit. The method for implementing the program intelligent broadcast system according to claim 3, wherein the plurality of the second sales parameters collected by the program broadcast recording module are the product category, the situation type, and the promotion method. One or a combination of the key words, the image frame, and the sound effect.