TWI456523B - Image keyword advertisement system and method thereof - Google Patents

Claims (9)

An image keyword advertisement system is applied between a server and a client, and includes: The server includes: a content providing module, the content providing module provides a digital content, the digital content comprising at least a multimedia object and a text material; a keyword database, the keyword database including a plurality of general keywords; a screening module, the screening module is connected to the content providing module and the keyword database, and the screening module uses the multimedia object as a screening core position, and gradually moves the digital content to the multimedia according to the screening core position. Filtering the content around the object to filter out the digital content to describe part of the multimedia object as an image keyword; a digital advertising module, comprising a plurality of online advertising content, each of the online advertising content being associated with at least one of the image keywords; The client connects to the server and includes: a display module that receives and presents the digital content; a trigger module, the trigger module generates a trigger signal; The server obtains an image keyword of the multimedia object according to the trigger signal, and provides the image keyword to the digital advertising module, so that the digital advertising module outputs at least one of the corresponding image keywords. The web advertisement content is sent to the user end, and the web advertisement content is outputted in the display module. The image keyword advertisement system of claim 1, wherein the digital content is filtered to describe a part of the content of the multimedia object, is related to the multimedia object, and has relevance to the general keyword. Where the portion of the content is related to the multimedia object, meaning that the portion describes one of a name, a brand, a time, a price, an effect, a component, or a region associated with the multimedia object, or a combination thereof, and the portion The content is related to the general keyword, which means that the content is at least the same or has the same semantics as one of the general keywords. An image keyword advertising method, comprising the following steps: Providing a digital content, which is stored in a content supply module, the digital content including at least one multimedia object and a text material; Providing a keyword database including a plurality of general keywords; Selecting one of the multimedia objects as a screening core position by using a screening module; Using the screening module to gradually expand the search in the digital content centering on the screening core position, and selecting the digital content to describe part of the multimedia object, and using the partial content as an image key Word; At least one web advertising content matching at least one of the image keywords is output using a digital ad module. The image keyword advertisement method according to claim 3, wherein the digital content is established by a file object model, and the multimedia object is in the Nth layer of the file object model, and the screening core position is That is, the Nth layer, and each upper layer and each lower level of the Nth layer are filtered until the uppermost layer and the lowermost layer of the file object model, where N is a positive integer. The method for advertising an image keyword according to claim 4, wherein the screening module uses a screening algorithm to filter part of the content of the selected multimedia object in the layer, the screening algorithm Further includes: Performing a full-text search in the currently filtered hierarchy of the digital content, and setting at least one character unit of the currently filtered hierarchical level of the digital content as a candidate image key, the candidate image keyword having the multimedia object and the multimedia object Correlation; Determining whether the candidate image keyword has an association with the general keyword; When it is determined that the candidate image keyword has an association with the general keyword, the candidate image keyword is recorded as one of the image keywords. The image keyword advertisement method of claim 5, wherein when the candidate image keyword is recorded as one of the image keywords, the following steps are further performed: Determine whether to continue to select another image keyword; When it is determined that another image keyword is to be selected, another character unit of the currently filtered hierarchical level of the digital content is reset as the candidate image key, and the other of the character units and the previous character unit Different, and then according to the step of determining whether the candidate image keyword has relevance to the general keyword. The method for advertising an image keyword according to claim 3, wherein the step of generating the image keyword further comprises: Using a trigger module to generate a trigger signal; and; Obtaining the image keyword corresponding to the multimedia object according to the trigger signal. The image keyword advertisement method according to claim 3, wherein the general keyword and the image keyword comprise one or a combination of two or more of a Chinese character or an English word or a number or a symbol. The method for advertising an image keyword according to claim 3, wherein the digital content is filtered to describe a part of the content of the multimedia object, and is related to the multimedia object and associated with the general keyword. Sexuality, wherein the part of the content is associated with the general keyword, that is, the part of the content is at least the same as one of the general keywords, and the multimedia object is a picture, a photo, a video or a dynamic text.