TWI399979B - Set top box and advertising image playing method thereof - Google Patents

Description

Set-top box and method for playing the same

The invention relates to a home multimedia application, in particular to a set-top box and a method for playing the same.

The on-board box often needs to wait for a while from power-on to completion. The general practice is to quickly call up a fixed LOGO picture with a specific location of the memory when the set-top box is powered on, and output it on the screen, and then continue to execute the following instruction code to complete the boot. Since the set-top box is often turned on, the user does not feel new about the fixed LOGO screen after a long time. Moreover, even if some of the set-top boxes replace the fixed LOGO picture with an advertisement picture for output, only one advertisement picture can be played, and the commercial benefits are insufficient.

In view of this, it is necessary to provide a set-top box capable of playing an advertisement picture according to the demand of the head end at the time of power-on.

In addition, it is also necessary to provide a method for booting an advertisement picture on the set-top box, which can play an advertisement picture according to the demand of the head end when the set-top box is turned on.

The set-top box in the embodiment of the present invention communicates with the head end and the television, and includes a processor and a storage medium, wherein the storage medium stores a default boot screen, an advertisement image set by the operator, and a corresponding identifier. The set-top box further includes a receiving module, a determining module, an output module, a changing module and a downloading module. The processor executes the above modules to implement the respective functions of the above modules. The receiving module receives the serial number of the plurality of advertisement pictures to be played from the head end after the processor is powered on. The determining module determines whether the identifier stored in the storage medium corresponds to one of the received serial numbers. When the identifier corresponds to one of the received serial numbers, the output module outputs an advertisement image stored in the storage medium corresponding to the identifier to the television. The change module changes the identifier to the other of the received serial numbers. The download module receives an advertisement image whose serial number corresponds to the changed identifier from the head end to replace the stored advertisement image in the storage medium.

The method for booting an advertisement picture by using the set-top box in the embodiment of the present invention is used in a set-top box. The set-top box communicates with the headend and the television, including the processor and the storage medium. The storage medium stores a default startup screen, an advertisement image set by the operator, and a corresponding identifier. After the processor is powered on, the processor receives the serial number of the plurality of advertisement pictures to be played from the head end, and then determines whether the identifier stored in the storage medium corresponds to one of the received serial numbers. If the identifier corresponds to one of the received serial numbers, the output sequence corresponds to the advertisement image of the identifier to the television, and the identifier is changed to the other of the received serial numbers, and then received from the head end. The serial number corresponds to the advertisement image of the changed identifier to replace the stored advertisement image in the storage medium.

The above and the technical effects of the invention can be easily understood from the following detailed description of the embodiments and the accompanying drawings.

FIG. 1 is a schematic diagram showing an operating environment and a structure of a set-top box 10 according to an embodiment of the present invention. The set-top box 10 communicates with the head end 20 and the television set 30, and can receive program information from the head end 20 and process it and then transmit it to the television set 30 for playback. The set-top box 10 includes a processor 12 and a storage medium 14 in which a default boot screen, such as an original LOGO screen set by the manufacturer of the set-top box 10, is stored. In the present embodiment, the set-top box 10 can output a different advertisement picture to the television set 30 every time the power is turned on according to the demand of the head end 20.

In the present embodiment, the set-top box 10 further includes a receiving module 100, a determining module 102, an output module 104, a changing module 106, and a downloading module 108. The modules 100-108 are executable programs stored in the storage medium 14 that perform their respective functions by execution of the processor 12. The storage medium 14 also stores an advertisement picture set by the operator and a corresponding identifier. In the present embodiment, the identifier corresponds to the serial number of the advertisement picture stored in the storage medium 14.

In the present embodiment, the head end 20 encodes the advertisement picture to be played, and transmits the serial number to the set-top box by a transport stream (Transport Stream). After the processor 12 of the set-top box 10 is powered on, the receiving module 100 can receive the serial number of the plurality of advertisement pictures from the head end 20, and then the determining module 102 determines whether the identifier stored in the storage medium 14 corresponds to the One of the received serial numbers.

If the identifier corresponds to one of the received serial numbers, it indicates that the advertisement image stored in the storage medium 14 is an advertisement image that the head end 20 needs to play, and the output module 104 outputs the advertisement image stored in the storage medium 14 to the television. Machine 30. At this time, if the advertisement image stored in the storage medium 14 cannot be output, for example, the information of the advertisement image is destroyed, the output module 104 outputs the default startup screen stored in the storage medium 14 to the television set 30.

Further, in order to output a different boot screen to the television set 30 at the next power-on, the change module 106 changes the identifier to the other one of the received serial numbers, so that the identifier indicates that the headend 20 needs to be on the machine. Another advertisement picture played by the box 10. At this time, since the next advertisement picture is still at the head end 20, the download module 108 downloads the advertisement picture whose serial number corresponds to the changed identifier from the head end 20 to replace the stored advertisement picture in the storage medium 14.

If the identifier does not correspond to the received serial number, it indicates that the advertisement image stored in the storage medium 14 is not an advertisement image that needs to be played by the head end 20, so that the startup screen is output to the television 30 in time, so that the user does not feel awkward. The output module 104 outputs the default boot screen stored in the storage medium 14 to the television set 30, and then the change module 106 changes the identifier to any one of the received serial numbers so that the identifier is indicated to the head end 20 A new advertisement picture to be played by the set-top box 10 is required, and the download module 108 downloads an advertisement picture whose serial number corresponds to the changed identifier from the head end 20 to replace the stored advertisement picture in the storage medium.

In this way, the set-top box 10 can play a different advertisement picture every time the power is turned on according to the requirement of the head end 20, so that the plurality of advertisement pictures of the head end 20 can be rotated and played, so that the advertisement plays a good commercial. effect. Moreover, since only one advertisement picture is always stored in the storage medium 14, the storage medium 14 does not need a very large storage space, and only the excess space of the storage medium 14 is required to store an advertisement picture, thereby effectively reducing the cost. .

FIG. 2 is a flowchart of a method for booting an advertisement picture by the set-top box 10 according to an embodiment of the present invention. In the present embodiment, the flow is completed by the module of the set-top box 10 in FIG.

After the processor 12 (shown in step S200) is powered on, the receiving module 100 (shown in step S202) receives the serial number of the plurality of advertisement pictures to be played from the head end 20, and the determining module 102 (shown in step S204) determines the storage. Whether the identifier stored in the medium 14 corresponds to one of the received serial numbers.

If the identifier corresponds to one of the received serial numbers, the output module 104 (shown in step S206) outputs the advertisement image stored in the storage medium 14 to the television set 30. If the advertisement image stored in the storage medium 14 is not output, for example, the information of the advertisement image is destroyed, the output module 104 outputs the default startup screen stored in the storage medium 14 to the television set 30. Then, the change module 106 (shown in step S208) changes the identifier to the other of the received serial numbers to indicate to the headend 20 that another advertisement picture to be played by the set-top box 10 is required. The download module 100 (shown in step S210) receives an advertisement picture whose serial number corresponds to the changed identifier from the head end 20 to replace the stored advertisement picture in the storage medium 14. Thus, the set-top box 10 can output the other advertisement picture to the television set 30 when it is turned on next time.

If the identifier does not correspond to the received serial number, in order to output the startup screen to the television 30 in time to prevent the user from feeling awkward, the output module 104 (shown in step S212) outputs the default startup screen to the television 30, and changes The module 106 (shown in step S214) changes the identifier to any of the received serial numbers to indicate to the headend 20 that a new advertisement picture to be played by the set-top box 10 is required. The download module 100 (shown in step S210) receives an advertisement picture whose serial number corresponds to the changed identifier from the head end 20 to replace the stored advertisement picture in the storage medium 14. Thus, the set-top box 10 can output the new advertisement picture to the television set 30 when it is turned on next time.

For example, suppose the head end 20 needs to place an advertisement, a total of 5 advertisement pictures need to be rotated, and the serial number is defined as 1 to 5, then the head end adds the sequence numbers 1 to 5 to the TS stream and transmits them to the set-top box 10. At this time, it is assumed that the identifier stored in the storage medium 14 is 1, and the serial number of the advertisement picture is also 1. In this way, the judging module 102 judges that the identifier 1 stored in the storage medium 14 corresponds to 1 of the received serial numbers 1 to 5, indicating that the advertisement image stored in the storage medium 14 is the head end requiring the set-top box 10 to perform The output module 104 outputs the advertisement picture numbered 1 in the storage medium 14 to the television set 30. Then, the change module 106 increases the identifier from 1 to 2 to identify the advertisement picture with the sequence number 2. The download module 108 downloads the advertisement picture numbered 2 from the head end 20, replacing the serial number 1 in the storage medium 14. Ad Image. Thus, the next time the set-top box 10 is turned on, the advertisement picture numbered 2 can be output to the television set 30.

Assuming that the headend 20 changes the advertising delivery plan, the set-top box 10 is required to play an advertisement picture with a sequence number ranging from 6 to 10. At this time, if the identifier stored in the storage medium 14 is 5, the range of 6 to 10 received by the receiving module 100 does not include the identifier 5 stored in the storage medium 14, and the output module 104 outputs the storage medium. The default boot screen stored in 14 is to the television set 30, and the change module 106 changes the identifier stored in the storage medium 14 to the range of 6 to 10, as changed to 6. Then, the download module 108 downloads the advertisement picture numbered 6 from the head end 20. Thus, when the set-top box 10 is turned on next time, the advertisement picture numbered 6 can be output to the television set 30.

Of course, the head end 20 mentioned in the embodiment indicates that the on-board box 10 is played not only by the advertisement picture, but also by similar pictures such as a decorative picture, an audio file, and a video file.

The set-top box 10 provided by the embodiment of the present invention and the method for booting the advertisement image thereof can receive different advertisement pictures from the head end, so that the set-top box 10 can be saved on the basis of only one advertisement picture. Plays an ad image that is different from the last one when it is powered on. Thus, on the basis of almost no increase in hardware cost, the set-top box 10 can output different advertisement pictures to the television set 30, and can be changed at any time according to the requirements of the head end 20.

In summary, the present invention complies with the requirements of the invention patent and submits a patent application according to law. The above description is only the preferred embodiment of the present invention, and equivalent modifications or variations made by those skilled in the art of the present invention should be included in the following claims.

10‧‧‧Machine box

20‧‧‧ head end

30‧‧‧TV

12‧‧‧ Processor

14‧‧‧ Storage media

100‧‧‧ receiving module

102‧‧‧Judgement module

104‧‧‧Output module

106‧‧‧Change module

108‧‧‧Download module

FIG. 1 is a schematic diagram of an operating environment and a structure of a set-top box according to an embodiment of the present invention.

FIG. 2 is a flowchart of a method for booting an advertisement picture by using a set-top box according to an embodiment of the present invention.

10‧‧‧Machine box

20‧‧‧ head end

30‧‧‧TV

12‧‧‧ Processor

14‧‧‧ Storage media

100‧‧‧ receiving module

102‧‧‧Judgement module

104‧‧‧Output module

106‧‧‧Change module

108‧‧‧Download module

Claims (7)

A set-top box communicates with a head end, and includes a processor and a storage medium. The storage medium stores a default boot screen. The storage medium further stores an advertisement image and a corresponding identifier. The set-top box further includes:
a receiving module, configured to receive, from the head end, a serial number of the plurality of advertisement pictures to be played after the processor is powered on;
a determining module, configured to determine whether the identifier stored in the storage medium corresponds to one of the received serial numbers;
An output module, configured to: when the identifier corresponds to one of the received serial numbers, output an advertisement picture whose serial number corresponds to the identifier to the television;
a change module, configured to: when the identifier corresponds to one of the received serial numbers, change the identifier to another one of the serial numbers; and a download module, configured to receive the serial number from the head end An advertisement image corresponding to the changed identifier to replace the stored advertisement image in the storage medium;
The processor is configured to execute the above module to implement the functions of the foregoing module. The set-top box of claim 1, wherein the output module is further configured to output the default boot screen to the television when the advertisement picture stored in the storage medium cannot be output. The set-top box of claim 1, wherein the output module is further configured to output the default boot screen to the television when the identifier does not correspond to the received serial number. The set-top box of claim 3, wherein the change module is further configured to change the identifier to any one of the serial numbers when the identifier does not correspond to the received serial number One. A method for booting an advertisement picture on a set-top box, the set-top box communicates with the head end and the television set, and includes a processor and a storage medium, wherein the storage medium stores a default boot screen, and the storage medium further stores an identifier And an advertisement picture corresponding to the identifier, the method includes:
The processor is powered on;
Receiving, from the head end, the serial number of the plurality of advertisement pictures to be played;
Determining whether the identifier stored in the storage medium corresponds to one of the received serial numbers;
If the identifier corresponds to one of the received serial numbers, the output serial number corresponds to the advertisement image of the identifier to the television;
The identifier is changed to another one of the serial numbers; and an advertisement image whose serial number corresponds to the changed identifier is received from the head end to replace the stored advertisement image in the storage medium. The method of claim 5, further comprising: if the advertisement picture stored in the storage medium cannot be output, outputting the default startup screen to the television. For example, the method described in claim 5 of the patent scope further includes:
If the identifier does not correspond to the received serial number, outputting the default startup screen to the television;
The identifier is changed to any one of the serial numbers; and an advertisement image whose serial number corresponds to the changed identifier is received from the head end to replace the stored advertisement image in the storage medium.