TWI390950B - NGN audio and video ringback advertising application system and its method - Google Patents

Description

NGN video ringback advertisement application system and method thereof

The invention relates to an NGN video ringback advertisement application system and method thereof for calling terminal control, in particular to a terminal device (video telephone) for controlling a media servo by using an application server and a web server to provide a user to use a video function. After the telephone (video call, mobile phone, POTS phone), the system can play the selected ringback video and audio advertisement according to the preset setting of the caller within a few seconds of waiting for the called party to answer the call, or the system can support the system from the manufacturer. A system and method for selecting an appropriate movie to play in a back-to-back video and audio advertisement.

At present, the traditional ring back tone service mostly belongs to the called end service which is made by using the intelligent network (IN) technology. The called party pays to select and download the favorite ring back tone, and when someone calls you, they are waiting to answer the call. He can hear music or singing instead of boring tones. This method is more altruistic in use and emphasizes personal characteristics. Although this method can also be recorded by the called end, it will form a callback advertisement for the called party. However, the signal method adopts SS7 such as ISUP/INAP. At present, the Circuit Switch technology of the signal mostly has only sound and no image. The advertisement item is not specific enough to attract the attention of the user, and the user just needs to dial the phone number to see the advertisement, and the advertisement effect is not good.

It can be seen that there are still many shortcomings in the above-mentioned methods of use. It is not a good design and needs to be improved.

In view of the shortcomings derived from the above-mentioned conventional methods, the inventor of the present invention has improved and innovated, and after years of painstaking research, finally succeeded in research and development of the NGN video ringback advertising application system and method thereof.

The object of the present invention is to provide an NGN video ringback advertisement application system and method thereof for using a server to control the NGN service signal of a VoIP signal such as SIP/VXML by cooperation of a server such as an application server and a media server. The technical method allows the user to dial the telephone number through the terminal device (video phone) with video function. The system can play the selected ringback video and audio advertisement according to the user's preset settings within a few seconds of waiting for the called party to answer the call. Or by the system, select the appropriate video to play from the ringback video and audio advertisements broadcast by the manufacturer. After that, the system collects the advertising fee from the advertisement carrier, and allocates a certain amount to the customer who applies for the service. Let service providers, ad anchor manufacturers and users create a new win-win situation.

The NGN video ringback advertisement application system and method thereof for achieving the above-mentioned object of the invention, the VoIP server and the application server are used to process the user service call signal, and then the signal is transferred to the media server, and the media servo The web server retrieves the corresponding program to play the ringback video and audio advertisement. Once the called party answers the answer, the application server will immediately stop the ringback video and audio advertisement playing and record the bonus point obtained by the sending terminal and simultaneously connect to the calling terminal. Called end.

Please refer to FIG. 1 , which is an architectural diagram of an NGN video ringback advertisement application system for controlling the terminal of the present invention, which mainly includes:

a video terminal 1 is a video phone with video function, which can be connected to the network phone server 2 through the network;

An VoIP server 2 receives the call of the video terminal 1 and forwards it to the designated application server 3 according to the pre-routing setting;

An application server 3 receives a call of the video terminal 1 through a network phone, and processes signal conversion between the video terminal 1 and the media server 4, and transmits the voice over the Internet Protocol (VoIP) to implement a back-to-back user agent ( Back-to-back User Agent (B2BUA) function;

A media server 4 receives the signal converted by the application server 3, and can read the control command through the control interface and perform the ringback video advertisement playing, and the web server 5 reads the control command and executes through the control interface. Ringback video and audio advertising;

A web server 5 is configured to control the media server 4 to play back the ring-back video and audio advertisement through the control interface, and provide a webpage of the portal website 7 and store the related data in the database 6 for inquiry;

A database 6 is provided to the web server 5 for data query and data storage, and is a storage ringback audio and video advertisement, a user bonus point and a user preset setting data stored by the manufacturer;

An audio-visual portal website 7 provides a user to connect to the web server 5 through the audio-visual portal website, so that the user can receive the ring-back video and audio advertisement broadcast message.

In addition:

The Voice over Internet Protocol (VoIP) of the application server 3 and the media server 4 may use a Session Initiation Protocol (SIP);

The control interface of the media server 4 can use Hypertext Transfer Protocol (HTTP);

The control command of the media server 4 may use a voice extensible markup language (VoiceXML) or a video and audio extensible markup language (V2XML) protocol;

The control interface of the application server 3 can use the SIP protocol.

Please refer to FIG. 2, which is a service flowchart of an application method of an NGN video ringback advertisement hosted by the terminal of the present invention, and the steps include:

Step 1: The user makes a call through the videophone terminal with video function (201);

Step 2: The user's service network VoIP server 2 receives the call and forwards the call to the designated application server 3 according to the pre-routing setting (202);

Step 3: When the application server 3 receives the call, the application server 3 is more convenient to control and modify the subsequent signal flow through the back-to-back user agent (B2BUA) function, and the back-to-back user agent (B2BUA) end and the network telephone server 2 Stay connected, the other end forwards the call to the media server 4, and then the media server 4 responds (203);

Step 4: The media server 4 controls through the control interface, and before the user's network telephone terminal is connected, the command to be executed is downloaded from the web server 5, and then the user is played different ringback according to the control command. Video and audio advertising (204);

Step 5: On the web server 5, we use a server framework that can generate dynamic web pages, in addition to generating a web interface that can be viewed by the user from the Internet, and also used to generate dynamic control commands according to Different choices of users see different ringback video ads (204);

Step 6: Finally record the bonus points (205) obtained by the user;

Step 7: After the called party answers, stop the ringback video advertisement and connect the phone (206).

The server server uses a server framework capable of generating a dynamic webpage, and is used to generate dynamic control commands for generating different dynamic commands in addition to the webpage interface for the user to view from the video portal website. Play different video ringback advertisements.

Please refer to FIG. 3, which is a flowchart of user login and identity identification of the application method of the NGN video ringback advertisement hosted by the terminal of the present invention, and the steps include:

Step 1: The user logs in to the web server through the video portal (301);

Step 2: The user identity is recognized, and the portal website will give different usage rights according to the account and password that the user logs in (302);

Step 3: If the registrant is a broadcaster, the ringback video advertisement can be put on and off (303);

Step 4: If the registrant is a service provider, the ringback video and audio advertisement can be managed (304);

Step 5: If the registrant is a general user, the ringback video advertisement and the bonus point inquiry function (305) can be selected.

The NGN video ringback advertisement application system and method thereof for controlling the terminal end of the present invention have the following advantages when compared with other conventional technologies:

1. The invention can make the videophone with video function close to the consumer and become a unique channel of the direct family.

2. The advertisement of the present invention is selected during the leisure time of the user, does not interfere or interrupt the user's work, and the advertising effect is particularly good.

3. The present invention provides dividend sharing, which enables the user to actively select and mount the back-to-back video and audio advertisements broadcast by the manufacturer.

The detailed description of the preferred embodiments of the present invention is intended to be limited to the scope of the invention, and is not intended to limit the scope of the invention. The patent scope of this case.

To sum up, this case is not only innovative in terms of technical thinking, but also able to enhance the above-mentioned multiple functions compared with conventional articles. It should fully comply with the statutory invention patent requirements of novelty and progressiveness, and apply in accordance with the law. I urge you to approve this article. Invention patent application, in order to invent invention, to the sense of virtue.

1. . . Video terminal

2. . . VoIP server

3. . . Application server

4. . . Media server

5. . . Web server

6. . . database

7. . . Video portal

FIG. 1 is a structural diagram of an NGN video ringback advertisement application system for controlling the terminal of the present invention;

2 is a service flow chart of an application method of an NGN video ringback advertisement hosted by the terminal of the present invention;

FIG. 3 is a flow chart of user login and identity identification of the NGN video ringback advertisement application method of the main terminal of the present invention.

1. . . Video terminal

2. . . VoIP server

3. . . Application server

4. . . Media server

5. . . Web server

6. . . database

7. . . Video portal

Claims (7)

An NGN audio and video ringback advertisement application system for calling terminal control mainly includes: an application server, which receives a service number call, processes signal conversion between the user terminal device and the media server, and converts the signal to the media server to Voice over Internet Protocol (VoIP) mode for back-to-back user agent (B2BUA) and ringback video and audio control; a media server that receives signals converted by the application server and can read control commands through the control interface and Performing ringback video and audio advertisement playback, and the control interface can be used by the web server to read control commands and perform ringback video and audio advertisement playback; a web server controls the media server to perform ringback video and audio advertisement playback through the control interface, and Relevant data is stored in the database for inquiries; a database is provided for web server data query and data storage, which is a storage ringback audio and video advertisement, user bonus points and user pre-set data. For example, the NGN video ringback advertisement application system of the utterance terminal controlled by the ninth aspect of the patent application, wherein the application server and the media server VoIP can use the Session Initiation Protocol (SIP). For example, the NGN video ringback advertisement application system of the originating terminal of the patent application scope can be used, wherein the control interface of the media server can use Hypertext Transfer Protocol (HTTP). For example, the NGN video ringback advertisement application system of the utterance terminal as claimed in claim 1, wherein the control command of the media server can use Voice Extensible Markup Language (VoiceXML) or Video Extensible Markup Language (V2XML). agreement. For example, the NGN video ringback advertisement application system of the originating terminal described in claim 1 is applicable to the control interface of the application server, which can use the Session Initiation Protocol (SIP). A NGN video ringback advertisement application method for a voice terminal, the steps comprising: Step 1: A user makes a call through a video terminal device, and the service network forwards the call to the network phone server to make it according to pre-routing Set to forward the call to the specified application server; Step 2: When the application server receives the call, through the back-to-back user agent (B2BUA) function, one end is connected to the network phone server, and the other end transfers the call to the media. Servo; Step 3: The media server downloads the instruction to be executed from the web server through the control interface before the user's network telephone terminal is turned on, and plays the video ringback advertisement to the user according to the control instruction; 4: The audio-visual portal provides the function of the broadcaster's ringback audio and video advertisements, and provides the service provider's back-to-back video and audio advertisement management and provides users with the function of selecting the ringback audio and video advertisement and the bonus point inquiry. For example, the method for applying the NGN video ringback advertisement according to the sixth aspect of the patent application scope, wherein the web server uses a server framework capable of generating a dynamic webpage, in addition to being used for generating audio and video for the user. In addition to the web interface viewed on the portal, it is also used to generate dynamic control commands for different users to play different video ringback advertisements.