201042993 六、發明說明： 【發明所屬之技術領域】 本發明係關於-種發話端主控之NGN影音回龄廣告應用系統及复方 法，特別是關於-種利用應用伺服器與網頁飼服器控制媒體祠服提供用 戶使用視訊功能之終端設備(影像電話)撥打電話(影像電話、行動電話、 POTS電話)彳I ’在等待被叫舰_十幾_，本祕可赚發話端預先 的設定’播放其選定之回鈴影音廣告，或由本系統從廠商託播的回铃影音 廣告中選擇適當影片播放的一種系統及其方法。 ®【先前技術】 目剛傳統的回鈴音服務多屬於利用智慧型網路㈣技術實作出來之被 叫端服務，鎌叫着費減下載自己喜歡_铃音，當別人打電話給你 時，在等待接聽的時候他可以聽到音樂或歌聲，而不是無聊的_音。此 種方式在使用上較屬於利他行為強調細個人特色，此方式雖也可以由被 叫端錄製廣告上載後形成被叫端個人專屬的回鈴廣告，但其信號方式採使 用ISUMNAP等SS7信號之Circuit Switch技術目前大都只有聲音而無影像， 廣告物品不夠具體無法吸引用戶的注意，而且用戶要剛好撥叫此電話號碼 〇 才會看到廣告’廣告效果不好。 由此可見，上述習用方式仍有諸多不足，實非一良善之設計，而亟待 加以改良。 本案發明人鑑於上述習用方式所衍生的各項缺點，乃亟思加以改良創 新，並經多年苦心孤詣潛心研究後，終於成功研發完成本件發話端主控之 NGN影音回鈴廣告應用系統及其方法。 【發明内容】 本發明之目的在於提供一種發話端主控之NGN影音回鈴廣告應用系統 及其方法，係藉由應用伺服器與媒體伺服器等伺服器的協作，採用 201042993 .SIP/VXMI^V〇IP/i5號之NGN服務信號技術方式讓使用者可以透過具視訊 功能之終端設備(影像電話)撥打電話號碼，在等待被叫接聽的數十幾秒 内’本系統可以依用戶預先的設定，播放其選定之回铃影音廣告，或由本 系統從薇商託播的回铃影音廣告中選擇適當影片播放。之後本系統再從廣 告託播廠商那邊收取廣告費’並且提撥—定_的金額給巾裝本服務的客 戶。讓服務供應商、廣告託播廠商及用戶共創三贏的新局。 達成上述㈣目的之發話端主控之NGN影音回綠告應肖祕及其方 法，係利用網路電話伺服器與應用飼服器處理使用者服務呼叫信號，再將 〇信號轉給媒體祠服器，媒體飼服器由網頁飼服器操取對應程式來播放回鈐 影曰廣告，一旦被叫接聽應答，應用伺服器會立即停止回铃影音廣告播放 並且記錄下發話端所獲得的紅利積點同時接通發話端與被叫端。 【實施方式】 清參閲圖-所示，為本發明發話端主控之NGN影音回鈐廣告應用系統 之架構圖，主要包括： 視訊終端1，係為具視訊功之網路電話，可供使用者透過網路連線 至網路電話伺服器2 ; Ο 一網路電話伺服器2，係接收視訊終端1之呼叫，並將其根據預先路由 設定轉給指定的應用伺服器3 ; 一應用伺服器3，係透過網路電話接收視訊終端丨之呼叫，並處理視訊 終端1與媒體伺服器4之信號轉換，以網路電話協定(VoIP)的方式傳輸，以 實現背靠背用戶代理(Back-to-back User Agent，簡稱B2BUA)功能； 一媒體伺服器4，係接收透過應用伺服器3所轉換之信號，並可透過控 制介面讀取控制指令並執行回鈐影音廣告播放，且透過控制介面供網頁伺 服器5讀取控制指令並執行回鈴影音廣告播放； 一網頁伺服器5 ’係可透過控制介面控制媒體伺服器4進行回鈐影音廣 201042993 -.告播放’並提供劉影音入口網站7之網頁，並將相關資料儲存於資料庫6， 以供查詢； 一資料庫6 ’係提供給網頁伺服器5資料查詢與資料儲存，係儲存廠商 託播的回鈴影音廣告、用戶紅利積點及用戶預先的設定資料； 一影音入口網站7，係提供使用者透過影音入口網站連至網頁伺服器 5，以供使用者收到回鈴影音廣告播放訊息。 另外： 該應用词服器3與媒體伺服器4之網路電話協定(V〇lP)可使用會話初始 〇 協定(SIP); 該媒體祠服器4之控制介面可使用超文字傳輸協定(HTTP); 該媒體飼服器4之控制指令可使用語音可擴展標記語言(VoiceXML)或 影音可擴展標記語言(V2XML)協定； 該應用伺服器3之控制介面可使用81?協定。 β青參閱圖一所示，為本發明發話端主控之NGN影音回龄廣告應用方法 之服務流程圖，步驟包括： 步驟1 :使用者透過具視訊功能之網路電話終端撥打電話(2〇1); Ο 步驟2 :該使用者之服務網路網路電話伺服器2收到呼叫後根據預先路由設 定將呼叫轉給指定的應用伺服器3(2〇2); 步驟3 :在應用飼服器3收到呼叫時，透過背靠背用戶代理(咖⑽功能， 使應用伺服器3更方便控制與修改後續信號流程，背靠背用戶代理 (B2BUA)—端與網路電話伺服器2保持連線，另一端將這個呼叫轉 給媒體伺服器4，再由媒體伺服器4進行回應(2〇3); 步驟4 ··媒體舰器4透過控制介面進行控制，在接通使用者的網路電話終 端前’會從網頁飼服器5下載要執行的指令，再依照控制指令，對 使用者播放不同的回鈴影音廣告(2〇4); 步驟5 :在網頁舰器5上，我們使用能產生動態網頁的飼服器框架，除了 201042993 _. 用來產生可供使用者從網際網路上觀看的網頁界面之外，也用來 生成動態的控制指令’依照使用者的不同選擇看到不同的回鈴影 音廣告(204); 步驟6 :最後記錄下使用者所獲得的紅利積點(2〇5); 步驟7 :被叫端應答後停止回鈐影音廣告並接通電話(2〇6)。 其中網頁伺服器上係使用能產生動態網頁的伺服器框架，除了用來產 生可供使用者從影音入口網站上觀看的網頁界面之外，也用來生成動態的 控制指令，讓不同的使用者播放不同的影音回鈴廣告。 〇 請參閱圖三所示，為本發明發話端主控之NGN影音回鈴廣告應用方法 之使用者登入與身份辯識之流程圖，步驟包括： 步驟1 :使用者透過影音入口網站登入網頁伺服器(3〇1); 步驟2.使肖者冑分_，會根紐肖者登人的賊及密竭給予 不同的使用權限(302); 步驟3 :若登入者係託播廠商，則可將回鈴影音廣告上下架卩〇3); 步驟4 :若登入者係服務供應商，則可將回铃影音廣告進行管理(3似）； 步驟5 .若登入者係一般用彳，則可選定回鈴影音廣告及紅利積點查詢功 〇 能(305)。 本發明所提供之發話端主控之NGNf彡音回鈴廣告應㈣缺其方法， 與其他習用技術相互比較時，更具備下列優點： h本發财讓具視訊舰之祕f·稍費者，成為錢家戶 有頻道。 2·本發明廣告播放時點選在用戶__，不干擾或打斷 廣告效果特嘉。 3·本發明提供紅利分享’使用戶願意主動選定並掛載廠商託播的回龄 影音廣告。 上列詳細說明係針對本發明之一可行實施例之具體說明，惟該實施例 201042993 並非用以限制本發明之專利範圍，凡未脫離本發明技藝精神所為之等效實 施或變更，均應包含於本案之專利範圍中。 综上所述，本案不但在技術思想上確屬創新，並能較習用物品增進上 述多項功效，應已充分符合新穎性及進步性之法定發明專利要件，^依法 提出申凊’懇請貴局核准本件發明專利申請案，以勵發明，至感德便。 【圖式簡單說明】 圖-為本發明發話端主控之NGN影音回鋒廣告應用系統之架構圖； Ο Ο 圖二為本發明發話端主控之NGN影音回鈴廣告應用方法之服務流程 1SI · 圃， 圖三林發B話端球❹伽料賤廣告顧方法之棚者登入 與身份辯識之流程圖。 【主要元件符號說明】 1視訊終端 2網路電話伺服器 3應用伺服器 4媒體伺服器 5網頁伺服器 6資料庫 7影音入口網站201042993 VI. Description of the Invention: [Technical Field of the Invention] The present invention relates to an NGN video back-age advertising application system and a complex method for a voice-activated terminal control, in particular, an application server and a webpage server control The media is convinced that the user can use the video terminal device (video phone) to make a call (video call, mobile phone, POTS phone) 彳I 'waiting for the called ship _ ten _, the secret can make a pre-set of the caller' A system and method for playing the selected ringback video advertisement, or the system to select an appropriate video playback from the back-to-back video and audio advertisements broadcast by the manufacturer. ® [Prior Art] The traditional ringback tone service is mostly called the service that is made by using the smart network (4) technology. It is called the fee reduction and downloads your favorite _ ring tone. When someone calls you, He can hear music or singing while waiting to answer, instead of being boring. This method is more altruistic than the behavior of the altruistic behavior. Although this method can also be uploaded by the called end to form a callback advertisement for the called party, the signal mode adopts the SS7 signal such as ISUMNAP. Most of Circuit Switch technology currently has only sound and no image. The advertising items are not specific enough to attract the attention of users, and users just need to dial this number to see the advertisements. It can be seen that there are still many shortcomings in the above-mentioned conventional methods, which is not a good design and needs to be improved. In view of the shortcomings derived from the above-mentioned conventional methods, the inventors of the present invention have improved and innovated, and after years of painstaking research, they finally succeeded in research and development of the NGN video ringback advertising application system and method thereof. SUMMARY OF THE INVENTION An object of the present invention is to provide an NGN video ringback advertisement application system and method thereof for using a server, and a method for collaborating with a server such as a media server, using 201042993. SIP/VXMI^ The V〇IP/i5 NGN service signal technology allows users to dial a telephone number through a video device (video phone), waiting for the called party to answer within a few dozen seconds. Set, play the selected ringback video and audio advertisement, or select the appropriate video to play from the loopback audio and video advertisements broadcast by Weishang. After that, the system collects the advertising fee from the advertisement broadcaster's side and provides the amount of the payment to the customer who installs the service. Let service providers, ad anchor manufacturers and users create a new win-win situation. To achieve the above-mentioned (four) purpose of the NGN video back to the green terminal, and to use the VoIP server and the application server to process the user service call signal, and then transfer the signal to the media. The media feeding device is operated by the web feeding device to play back the movie advertisement. Once the called party answers the answer, the application server will immediately stop the ringback video advertisement and record the bonus product obtained by the sending terminal. Point the caller and the called end at the same time. [Embodiment] As shown in the figure, the architecture diagram of the NGN video playback advertisement application system for the terminal of the present invention mainly includes: The video terminal 1 is a network telephone with video function. The user connects to the VoIP server 2 via the Internet; Ο a VoIP server 2 receives the call of the video terminal 1 and forwards it to the designated application server 3 according to the pre-routing setting; The server 3 receives the call of the video terminal through the network phone, and processes the signal conversion between the video terminal 1 and the media server 4, and transmits it by means of a VoIP protocol to implement the back-to-back user agent (Back- To-back User Agent (B2BUA) function; a media server 4 receives signals converted by the application server 3, and can read control commands through the control interface and perform playback of video and audio advertisements through the control interface. The web server 5 reads the control command and executes the ringback video and audio advertisement; a web server 5' can control the media server 4 through the control interface to perform the video and audio broadcast 201042993. Put and provide the website of Liu Yingyin Portal 7 and store the relevant information in the database 6 for inquiry; a database 6' is provided to the web server 5 for data query and data storage, which is stored by the manufacturer. The ringback audio and video advertisement, the user bonus point and the user's pre-set data; a video portal website 7 provides the user to connect to the web server 5 through the video portal to allow the user to receive the ringback video advertisement message. In addition: the network telephony protocol (V〇lP) of the application word processor 3 and the media server 4 can use a session initiation protocol (SIP); the control interface of the media server 4 can use a hypertext transfer protocol (HTTP) The control command of the media feeder 4 can use Voice Extensible Markup Language (VoiceXML) or Video Extensible Markup Language (V2XML) protocol; the control interface of the application server 3 can use the 81? protocol. As shown in Figure 1, the service flow chart of the application method of the NGN video back-age advertisement hosted by the speech terminal of the present invention includes the following steps: Step 1: The user makes a call through the videophone terminal with video function (2〇) 1); Ο Step 2: The user's service network VoIP server 2 forwards the call to the designated application server 3 (2〇2) according to the pre-routing setting after receiving the call; Step 3: Applying the feed When the server 3 receives the call, through the back-to-back user agent (coffee (10) function, the application server 3 is more convenient to control and modify the subsequent signal flow, and the back-to-back user agent (B2BUA)-end is connected to the network telephone server 2, The other end forwards the call to the media server 4, and then the media server 4 responds (2〇3); Step 4 · The media player 4 controls through the control interface, and turns on the user's network telephone terminal. The former 'will download the instructions to be executed from the web server 5, and then play different ringback audio and video advertisements to the user according to the control instructions (2〇4); Step 5: On the web player 5, we can generate Dynamic web page feeder frame, except 201042993 _. Used to generate a web interface that can be viewed by the user from the Internet, and is also used to generate dynamic control commands to see different ringback video advertisements according to different user choices (204); 6: Finally record the bonus points (2〇5) obtained by the user; Step 7: After the called party answers, stop returning to the video and advertising and connect the phone (2〇6). The server framework for generating dynamic web pages is used to generate dynamic control commands in addition to the web interface for users to view from the video portal website, so that different users can play different video ringback advertisements. Please refer to FIG. 3, which is a flow chart of the user login and identity identification of the NGN video ringback advertisement application method for the main terminal of the present invention. The steps include: Step 1: The user logs in to the web server through the video portal. (3〇1); Step 2. Make the singer _, _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Ringback video and audio ads Step 3:; Step 4: If the registrant is a service provider, the ringback video and audio advertisement can be managed (3); Step 5. If the registrant is generally used, the ringback video advertisement can be selected. And the bonus points can be searched for merits (305). The NGNf voice ringback advertisement provided by the present invention should be lack of the method, and when compared with other conventional technologies, the following advantages are obtained: h The fortune of the video ship makes the secret of the video ship f. , become a money family with a channel. 2. The advertisement of the present invention is selected in the user __, and does not interfere or interrupt the advertising effect. 3. The present invention provides a bonus sharing advertisement that allows a user to actively select and mount a manufacturer's back-to-back video and audio advertisement. The detailed description above is a detailed description of one of the possible embodiments of the present invention, and the present invention is not intended to limit the scope of the present invention. In the scope of the patent in this case. In summary, this case is not only innovative in terms of technical thinking, but also able to enhance the above-mentioned multiple functions compared with conventional articles. It should fully comply with the statutory invention patent requirements of novelty and progressiveness, and submit a complaint according to law. This invention patent application, in order to invent invention, to the sense of virtue. [Simple diagram of the diagram] Figure- is the architecture diagram of the NGN AV back-advertising advertisement application system for the terminal of the present invention; Ο Ο Figure 2 is the service flow of the application method of the NGN video ringback advertisement application of the utterance terminal of the present invention · 圃, Figure 3 is a flow chart of the login and identification of the stalker's login and identity identification method. [Main component symbol description] 1 Video terminal 2 Internet phone server 3 Application server 4 Media server 5 Web server 6 Database 7 Video portal