1290304 九、發明說明： 【發明所屬之技術領域】 -種電子商務服務模式的系統及方法，特別係指一種運用無 線射頻識別技術(RFID)於行動/無、線網路網頁服務(Ce丨丨也雜㈣ web service)下建立主動服務模式的系統及方法。 【先前技術】 -直以來’騎轉财品的電子絲服務料—直都係處 於被動服務模紅下，所綱鶴服麵切歧務人貞在提供 服務上完全是處於被動狀態的。 我們以保險服務#別來說，_保險服務業提供有許多便利 保戶、服務保戶_容項目，但是往往服務人員在面對保戶的時 候卻可賴為不知道好有何種需求，或者是保戶根本不知道^ 務人員可以提供哪麵容項目，而使得·好的服務品質因為 被動服務模式的緣故而對公司產生巨大的業務損失，特別是在激 烈的商業辭魏之下，服務AS應該要知道“時間就是金錢” 的重要性，當服務人員·了對好提供服務的黃金時間，就很 可能會失去更大的交賴會’因此如何能夠在第—時騎所有可 能的服務·項目提供給保戶’便成為決定交紋否能夠容易成 功一個很重要的關鍵因素。 隨著行動網路的蓬勃發展，已經開始有許多服務型產品的業 者選擇讓前端的服務人員隨身配備有行動可攜式通訊裝置，然後 利用無線網頁服務的技術’當接觸到用戶的第一時間内便可以充1290304 IX. Description of the invention: [Technical field of invention] - A system and method for an e-commerce service mode, in particular, a method for using radio frequency identification (RFID) for mobile/non-wireless web services (Ce丨丨Also, the system and method for establishing an active service mode under the (four) web service. [Prior Art] - The electronic wire service material that has been riding on the property has been directly under the passive service model, and the company is completely passive in providing services. We use insurance services. In other words, the insurance service industry provides a number of convenience insurance policies and service guarantees. However, often service personnel can not rely on the needs of the policyholders when they face the policyholders. Or the policyholder does not know what face items the staff can provide, and the good service quality causes huge business losses to the company due to the passive service model, especially under the fierce commercial rhetoric. The service AS should know the importance of "time is money". When the service personnel have a golden time to provide services, they are likely to lose a greater number of contacts. So how can they ride all possible at the first time? The service and project provided to the policyholders' is a very important factor in determining whether the pattern can be easily successful. With the booming mobile network, operators of many service-oriented products have chosen to have front-end service personnel equipped with mobile and portable communication devices, and then use the technology of wireless web services to be the first time when they reach users. Can be charged inside
1·無法提供客製化用戶内容，由於此種電子商務服務模式成 功的要訣触必須掌握在服務人員是否對於用戶及所提供的服務 此也不得不多加注意 1290304 分提供完整的服務内容項目供用戶作參考利用，此種新型態的電 子商務服務模式確實能夠達到前面所提到爭取服務黃金時間的優 勢，讓用戶能夠在最短的時間内經由服務人員的引導來獲得所需 的服務，然而此種電子商務服務模式仍有下列缺點： 内容項目錢具有充分的了解，並且能夠在最短的時間内歸納出 最適合主動提供給用戶的客製化用戶内容，事實上前端服務人員 並無法對每-位用戶確實掌握其偏好，倘若再加上對於所提供的 服務内容項目了解不夠詳細的話，則仍然是功齡一菁。 2.在服務過程中無法掌握客製戶資料，以至於事後對於 用戶的分析與管理上缺乏依據，導致日後在市場評估和用戶分析 上失去了職點，除了無法進—步在主频式下提供更優質 化的歸品質，更可能進而產生影糾戶滿意度的嚴重後果 3·無法完全改相戶與服務人員之間_答服務模式， 因為後端系統的客製化游疮 > 、 及可服芦内ιΓ 焉，而服務人員又不夠熟悉用戶 4 4、’目此絲錄絲務辦㈣必彡冑讓用戶主 動要求服顧___，使人m 充滿疑惑筛X下妨赠雜，私不 == 之間良好關係的維持和建立。 用戶和服務人貝 因此，有鑒於上述習知電子商務服 實在有必要重新思考如打描'飞上所產生的缺點， 〜加對新技術的應用來改善 1290304 務服務模式_題，產以—麵的電子商務歸模式，能夠讓 用戶、服務人員u及系統之間謀合出最佳的主動服務模式，使得 用戶能夠减餘最便享糾最客製㈣服務，服務人 員也能夠充分掌握用戶需求，並且讓系統能夠根據用戶龍進行 分析來實現完整的市場與用戶評估。 【發明内容】 馨於以上關題，本發明的主要目的在於提供—種無線射頻 技術結合雙輯訊建立主動服務模式_統及其方法，其主要係 在電子商務魏下結合絲射馳術及行動/無軸路的雙網通 訊架構，㈣透過棚酬技術隔空讀取、辨翻戶或產〇 於前端移動終端裝置之收發器（電子標籤)中的資料，然後由^司 之客製倾戶魄，再魏行姆線網路網 提健前端職人員之行動可攜麵訊農置中 本發明所揭露之無_織術結合雙纟崎鱗立絲服 式的系統，包括有··前端部分具彳_(電子錢)之移祕= (或可為其他隨賴帶證件及產品)；以及具讀衫及卿 介面之行動可攜式通訊裝置；後端部分具有 、ms糸、、先 系統介面及内容資料庫的伺服管理系統。中A體、贿管理 其中讀取n透過行動可攜式通訊裝置、無 以及中介軟體與伺服管理系統溝通。 5订網路 本發明所揭露之無線射頻技術結合雙網通 式的方法，包括有下列步驟： D立主動服務模 9 1290304 ⑻透過讀取ϋ發送讀取訊號自收發器中讀取第— ^ 傳送給中介軟體，· ％心 〃⑼中介倾進行第—編碼訊息解顧產生裝置識別資 第一用戶記錄資料； 、” >咖服管_統介_據第—用戶記錄資料自内容資 热線網頁服務内容中擷取資料產生客製姻戶内容，· 容至料傳送客製化用戶内 =於，製化用戶内容中進行操作同時記錄操作 知作完成後回傳操作歷程資料至飼服管理系統介面； (:)伺服管理系統介面儲存操作歷程 庫 透過中介賴將操作歷程資料轉換為第二用戶記錄資7庫中叫 (9)中介軟體利用裝置識別資 生第二編碼訊息傳送給讀取器；省弟二用戶記錄資料編碼產 (h)透過讀取器發送寫入 透過上統和方法㈣訊息錢發器中。 =在後端伺服管理系統及移 主動服翻歧作時的辦 r作為日赫次進行 品質及安全的功效。 σ错此達到大幅提昇整體服務 本發明之無線射頻技術結合雜 統及其方法，更可以透過連結至ST建立主動服務模式的系 行即時分析㈣效，或麵結至電子讀祕翻_戶資料進 行即時線上電子付費的功效。％ χ易系統來達到提供用戶進 1290304 有關本赉月的特彳政與貫作，茲配合圖示作最佳實施例詳細說 明如下。 【實施方式】 、本I月&出種热線射頻技術結合雙網通訊建立主動服務模 式的系、、4及其方法’其主要係在電子商務環境下結合無線射頻識 別技術(Radl0 FreqUency丨dentificatj〇n，RF丨D)和行動/無線網路 網頁服務(cenula_LAN web _㈣，利用雙網通訊架構來提 供完整的主動服務模式。 如前所述’在習知電子商務服務模式的技術下，特別是服務 型產品的電子商務服務模式大多僅停留在單純的行動/無線網路 網該務(⑽丨應LAN _辦㈣城應用而已本發明更 進-步增加目前成熟且助越來越纽的無線射賴職術來提 供全面性的電子商務主動服務模式，所謂的無線射賴別技術就 是利用無線射賴絲自_獅象並獲取__息内容的技 2透過對此-技術的使用’本發明系統和方法將可以主動獲得 月心用—戶貝讯亚配合後端系統來進行各項主動式服務模式的運 作，「弟1圖」為本發明無線射頻技術結合雙網通訊建立主動服務 模式的系統之系統方塊圖，主要係透過無線網路4〇和行動網路 5〇來運作’如圖中所示主要的運作組成單元包括有： ⑴前端用戶隨身攜帶的移動終端裝置1〇，其令包含有收發哭 自每個收發器”均可儲存編碼訊息(如：可供讀取之第一編; ^或者準備寫人之第二編碼訊息），此編瑪訊息可以透過讀取器 所發出的細罐和以峨來断魏和以，通常編碼訊 11 1290304 息中會包含聽發n的唯―識職息，用以提供讀取器21進行識 別運作。 目月ίι收U1的體積發展上已經越來越小，因此幾乎可以將 收發器11内嵌在任何的物品上，若以目麵為流行的方式便是直 接將收發器人在如：塑膠卡片、行動電話或者是個人數位助 理上均可。 (2)前端服務人員隨身攜帶的行動可攜式通訊裝置2㈣中包 含有用來發送讀取訊號或寫入訊號給收發器以讀取前述之第一編 碼訊息或寫人第二編碼訊息的讀取器21 ;以及絲顯示客製化用 戶内容給用戶進行操作且負責於用戶操作同時記錄操作歷程資 料’並可於操作完成後回傳操作歷程資料至飼服管理系統介面 22。 所述之讀取器21可以被直接絲在如：掌上型電腦、行動電 話或者是個人數位助理上均可。 ⑶後端_服管_統30，其中主要包含有負責提供無線網 頁服務内容的内容資料庫33;負責將接收自讀取器21之第一編 碼訊息進行解碼以產生裝置識職料及第—用戶記錄資料，或將 飼服管_統介面32所轉換後的第二用戶記騎料進行編碼產 生第二編碼訊息然後透過裝置識別資料傳送給讀取器21的中介 軟體31以及可根射介軟體31戶斤解析之第一用:記錄資料自1 内容資料庫33中擷取對應用戶相關資料來產生客製化用戶内 容，然後根據由中介軟體31解析所得_錢識师料來傳 送客製化用戶内容至對應的終端管理系統介面22讓服務人員可 12 1290304 以提供用戶進行操作。 有關裝置識別資料的部分，事實上係根據負責發送讀取訊號 或寫入訊號的讀取ϋ 21所得知的，由於讀取器21係受到中介軟 體31的官理來進行運作的，因此當讀取器21傳送/接收編碼訊息 給中介軟體31時都會一併傳送可作為對讀取器21進行唯一識別 的識別號碼給中介軟體31，因此中介軟體％僅需要透過預先建 立的裝置識別資料表便可以报快對應找到服務人員所掌握的行動 可攜式通喊置2〇，進而提供客製化用戶内容到終端管理系統 面22中。 有關上述系統中的各個主要組成，其中收發器])、讀取哭2 ] 及中介軟體係透過無線網路4〇進行運作，而終端管理系:介 面22、舰管理系、統介面32則透過行動網路㈤運作。 「第2圖」則為主要的方法運作流程，我們將同時配合以保 險公司服務用戶的實施例情境作說明如下·· 、 我們假設每細戶都會隨身攜帶-張由保險公司核發的卡片 (相當於前述的移動終端裝置10)，卡片裡面包含有前面所述的收 發器”，收發器”中預先記錄有關於用戶的第一用戶記錄資料， 其中更包含有用戶識別資料、偏好設定資料及操作歷程資料，而 服務人員都會隨身配備-台行動電話(相當㈣述之行動 通喊置2〇)，行動電話中包含前面所述的讀取器^及終端= 糸統介面22，此行動電話可以透過無線網路4 5〇與後端的伺服管理系統30進行連結並運作。一疋仃網路 倘若今__撕服務人員對於自己的保_財提供更 1290304 .新賴猶’便可以_本_之無線射麵缝合雙網通訊建 立主動服務模式的技術手段來獲得所需的服務。首先，當用戶與 .•服務人員碰面時，服務人員手中的行動電話的讀取㈣便會以主、 .動方式⑽ve mode)或者是被動方式(passive mode)偵測到所屬 =圍内，發器11的存在，於是便自紐送讀取訊號自收發器仞 ^取第-編碼訊息然後加上本身的識別號碼後傳送給後端飼服 ，管理系統30的中介軟體31(步驟彻)，第—編碼訊息基本上必須 符合電子產品編碼(Electronic Product c〇de，Epc)標準或者是其 他部準規範；當中介軟體31收到後，賴始進行對第—編碼訊息 々解馬知序以產生裝置識別資料及第—用戶記錄資料(步驟 110)’其中裳置識別資料的部分為對應行動可攜式通訊裳置的 識別位址’係根據讀取器21所提供的識職碼經過查找中介軟體 31中的裝置識別資料表轉換所得到的，至於第一用戶記錄資料則 、包含前面所提到的用戶識別資料、偏好設定資料及操作歷程資 •=，接著’飼服官理系統介面32便根據中介軟體31所傳送來的 _第:用戶記錄資料内容中的偏好設定資料及操作歷程資料自内容 •貝料庫33中擷取對應的無線網頁服務内容資料來產生符合此用 .戶的客製化用戶内容(步驟120)’偏好設定資料可以是用戶預先向 保險a司所提供的個人資料内容或者是於終端管理系統介面22 作時所選擇設定的個人資料内容，以本實施例為例的話可 月b疋用戶吾好的保險理財規劃需求細節，至於操作歷程資料則可 以鱗用戶在每—次操作過程巾所特別喜㈣服務項目内容，透 過此兩項胃料内容將可以非常精準的絲提供客製倾戶内容給 1290304 用戶。1. Cannot provide customized user content. Due to the success of this e-commerce service model, it is necessary to grasp whether the service personnel are paying attention to the users and the services provided. 1290304 points are provided to provide complete service content items for users. For reference, this new type of e-commerce service model can indeed achieve the advantages of the golden time of service mentioned above, so that users can get the required services through the guidance of service personnel in the shortest time, however, The e-commerce service model still has the following shortcomings: The content project money is fully understood, and the customized user content that is most suitable for the active provision to the user can be summarized in the shortest time. In fact, the front-end service personnel cannot Users do have their own preferences, and if they don't know enough about the content of the service provided, it is still a matter of age. 2. In the process of service, it is impossible to grasp the customer account data, so that there is no basis for the analysis and management of the user after the event, which leads to the loss of the job position in the market evaluation and user analysis in the future, except that it cannot be advanced in the main frequency mode. Providing better quality and returning quality, it is more likely to have serious consequences of image satisfaction. 3. Can't completely change the relationship between the household and the service staff _ answer service mode, because the back-end system's customized acne> And can serve 芦内 ιΓ 焉, and the service staff is not familiar enough with the user 4 4, 'Ming this silk recorded silk office (four) must let the user take the initiative to ask for ___, so that people m full of doubts sieve X can give , private does not == maintain and establish a good relationship. Users and service people, therefore, in view of the above-mentioned e-commerce services, it is necessary to rethink the shortcomings such as the description of the fly, ~ plus the application of new technology to improve the 1290304 service model _ questions, produced by - The e-commerce model can enable users, service personnel and systems to work together to create the best active service model, so that users can reduce the most convenient (4) service, and service personnel can fully grasp the user. Requirements, and allow the system to perform a complete market and user assessment based on user analysis. SUMMARY OF THE INVENTION In order to solve the above problems, the main purpose of the present invention is to provide a wireless radio frequency technology combined with dual-programming to establish an active service mode and its method, which is mainly based on the e-commerce and the combination of silk and spurs. The dual-network communication architecture with action/axisless, (4) reading, discriminating or translating the data in the transceiver (electronic tag) of the front-end mobile terminal device through the shed technology, and then by the customer After the dumping of the household, the action of the front-end staff of the Wei-Men network will be able to carry the information of the front-end staff of the invention. · The front part has 彳 _ (electronic money) migration secret = (or can be other accompanying documents and products); and a mobile communication device with a reading shirt and a clear interface; the back end has, ms糸, First, the system interface and the content database of the servo management system. Medium A body, bribe management, which reads n through mobile portable communication devices, and the intermediary software to communicate with the servo management system. The invention discloses a method for combining the radio frequency technology disclosed in the present invention with a dual network method, comprising the following steps: D-active service mode 9 1290304 (8) reading the read signal from the transceiver by reading ϋ - ^ transmission For the intermediary software, ·% 心〃(9) intermediary to carry out the first-coded message interpretation device to identify the first user record data; , " > coffee service tube _ unified _ according to the first - user record data from the content hotline The content of the web service is used to generate the content of the customary household, and the content of the customized user is transferred to the user. In the process of making the user content, the operation is recorded, and the operation history data is returned to the feeding service management. System interface; (:) Servo management system interface storage operation history library through the intermediary to convert the operation history data into the second user record capital 7 library called (9) mediation software utilization device identification student second encoding message is transmitted to the reader The provincial brother two user record data encoding production (h) through the reader to send and write through the system and method (4) message money generator. = in the back-end servo management system and mobile active service confusing At the time of the work, it is used as a quality and safety function. σ 错 This greatly improves the overall service. The radio frequency technology of the present invention combines the hybrid system and the method thereof, and can also establish an active service mode through the link to the ST. Real-time analysis (four) effect, or face-to-face to e-reading _ household data for real-time online electronic payment. % χ Easy system to provide users into 1290304 special 彳 与 贯 , , , , , 兹The best embodiment is described in detail below. [Embodiment] This I month & hotline radio frequency technology combined with dual-network communication to establish an active service mode, 4 and its method 'mainly in the e-commerce environment Combined with radio frequency identification technology (Radl0 FreqUency丨dentificatj〇n, RF丨D) and mobile/wireless web page service (cenula_LAN web_(4), the dual network communication architecture is used to provide a complete active service mode. As mentioned above, Under the technology of knowing the e-commerce service model, most of the e-commerce service models of service-oriented products only stay in the pure mobile/wireless network. (10) 丨 LAN LAN _ do (four) city application and the invention has further improved the current mature and help more and more wireless squad to provide a comprehensive e-commerce active service mode, the so-called wireless shooting technology is Using wireless technology to get the _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ The operation of the active service mode, "Diner 1" is a system block diagram of the system for establishing an active service mode between the radio frequency technology and the dual network communication of the present invention, mainly through the wireless network 4 and the mobile network 5 'The main operational components shown in the figure include: (1) The mobile terminal device 1随 carried by the front-end user, which includes the transceiver to cry from each transceiver” can store encoded messages (eg: for reading) The first part; ^ or prepare to write the second coded message), the message can be sent through the reader's fine cans and 峨 断 Wei Wei, usually coded 11 1290304 will contain Send n The only job is to provide reader 21 for identification. The development of the volume of the U1 is getting smaller and smaller, so the transceiver 11 can be embedded in any item. If the way is the popular way, the transceiver will be directly like a plastic card. , mobile phone or personal digital assistant. (2) The mobile communication device 2 (4) carried by the front-end service personnel includes reading for transmitting the read signal or writing the signal to the transceiver to read the first encoded message or the second encoded message. The device 21 displays the customized user content for the user and is responsible for the user operation while recording the operation history data 'and can return the operation history data to the feeding service management system interface 22 after the operation is completed. The reader 21 can be directly threaded on, for example, a palmtop computer, a mobile phone, or a personal digital assistant. (3) The backend_service_system 30, which mainly includes a content database 33 responsible for providing the content of the wireless web service; is responsible for decoding the first encoded message received from the reader 21 to generate the device information and the first user Recording data, or encoding the second user's converted bicycle material converted by the feeding device interface 32 to generate a second encoded message and then transmitting the device to the reader 21 through the device identification data 31 and the rooting software The first use of 31 households is to record the data from the content database 33 to retrieve the user-related data to generate customized user content, and then transmit the customized according to the analysis of the media software 31. The user content to the corresponding terminal management system interface 22 allows the service personnel to 12 1290304 to provide the user with the operation. The part relating to the device identification data is actually known from the reading 负责 21 responsible for transmitting the read signal or the write signal. Since the reader 21 is operated by the authority of the intermediary software 31, it is read. When the device 21 transmits/receives the encoded message to the mediation software 31, the identification number that can be uniquely recognized by the reader 21 is transmitted to the mediation software 31. Therefore, the mediation software only needs to identify the data table through the pre-established device. The action can be quickly found to correspond to the action that the service personnel have mastered, and then the customized user content is provided to the terminal management system. The main components of the above system, in which the transceiver]), the reading cry 2] and the intermediary soft system operate through the wireless network, and the terminal management system: the interface 22, the ship management system, the unified interface 32 through The mobile network (5) operates. "Picture 2" is the main method operation process. We will also explain the situation of the example of the service company of the insurance company as follows. · We assume that every small household will carry it with you - a card issued by the insurance company (equivalent In the foregoing mobile terminal device 10), the card includes the foregoing transceiver "", the transceiver" pre-recorded with the user's first user record data, which further includes user identification data, preference setting data and operation. The history information, and the service staff will be equipped with a mobile phone (equivalent to (4) the action call 2), the mobile phone contains the reader ^ and the terminal = system interface 22, the mobile phone can It is connected and operated by the servo management system 30 at the back end through the wireless network. A glimpse of the network, if today __ tearing service personnel to provide more 1290304 for their own insurance _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ service. First, when the user meets with the service personnel, the reading of the mobile phone in the service personnel's hands (4) will be detected in the main, mobile mode (10) ve mode or passive mode (passive mode) The presence of the device 11 then sends the read signal from the transceiver to the first encoded message and then adds its own identification number to the back end feeding service, and the intermediary software 31 of the management system 30 (step is complete), The first-encoded message must basically conform to the Electronic Product Code (Epc) standard or other standard specifications; when the mediation software 31 receives it, it will proceed to the first-coded message to resolve the horse's order. Generating device identification data and first-user record data (step 110) 'where the part of the identification data is the identification address corresponding to the mobile portable communication device' is searched according to the identification code provided by the reader 21 The device identification data table in the mediation software 31 is obtained by converting the first user record data, including the user identification data, the preference setting data, and the operation history resource, which are mentioned above, and then The service system interface 32 is generated according to the preference setting data and the operation history data transmitted by the intermediary software 31 from the content of the user record data, and the corresponding wireless web service content data is generated from the content library 33. The user's customized user content (step 120)' preference setting data may be the personal data content provided by the user in advance to the insurance company or the personal data content selected when the terminal management system interface 22 is selected. For example, if you use this example, you can use the details of the insurance plan for your users. As for the operation history, you can use the data in each operation process. (4) Service items, through these two stomachs. The content will be able to provide custom-made content to 1290304 users with very precise silk.
置20^的客製朗戶邮’射以直接根據行柯攜式通訊裝 、識別位_傳送至終端管理純介面& 在這些客製化_存在有樹超職，可哺^直頁接 操作選取朗雜自己需要的内容，以本實施例來說，== =用戶所具有的保險理財項目明細，或者是與 的农新保險理職罐至是蝴酸__)，或者可以包^ 一些保險公司輕針雌定用戶所提供的促銷訊息。 、而為了確保用戶的身分正確無誤，伺服管理系統介面％也可 :利用用戶識別資料來進行認證授權的程序(即只有在此用戶仍 …、為有效用戶時才繼續提供服務）；產生出來的客製化用戶内容， 便由錬管_統介面32根據所得到的裝置識別資料傳送 應订動可攜式通訊裝置20的終端管理系統介面22中供用 ，作(步驟130) ’通常終端_統介面22可以是―般的網頁劇 見益或者是專屬於飼服管理系統3〇的終端應用程式，·此終端管理 系、’先;丨面22會在用戶於客製化用戶内容中進行操作的同時，對於 用戶的所麵作進行記錄以產生—份操作歷程資料，當用戶操作 完成後’終端管理⑽介面22便會即時回傳所記錄的操作歷程資 科至飼服管理纽介面32中_ 14Q);舰管理线介面％ —乍歷程資料後會先儲存至内容資料庫33令，同時透過中介 軟體31.將用戶最新的操作歷程資料轉換為第二用戶記錄資料陟 驟15〇)，中介軟體Μ利用裝置識別資料還原丨對應的讀取器Μ 然後將由飼服管理系統介面32所傳送來的第二用戶記錄^斗編 15 !29〇3〇4 碼f生第二編碼訊息傳送給讀取器叫步驟16〇);最後再透 取β 21▲發，寫人訊號將第二編碼訊息寫人到收發器Μ中涉驟 70士)’這些第二編顧緒可作為下次對¥進行絲式服務模 式時使用。 、 本發明之無線射頻技術結合雙網通訊建立主動服務模式的系 統及其方法，更可以透過連結至資料分析系統(圖中未顯示)達 =戶貧料進行分析的功效，可以根據所有用戶的操作歷程資料或 者經常使用此系統和方法_戶作整體性的分析評估，以調 來主動式服務模摘方向；或者可以連結至好交衫統(圖^未 頌不)來達到提供用戶進行線上電子付費的功效，使用戶能夠在產 生即時講買需求時可以在最__喊麟用戶的交易 提高對用戶的滿意度。 透過本發明系統和方法，將可以在第—時間内充分提供客制 ，戶内容’因此服務人貝即使對於用戶無法完全掌握和了解= ，仍然可以在最短的時間内歸納出最適合主動提供給用戶 的各‘化用戶内容，並且用戶與服務人員之間也可以 務人員的專業度不夠而讓用戶主動要求服務或者是 ^ 務，化解用戶和服務人員之間可能產生的聽場面。此夕卜在t 務過程令也可以充分掌握客製化用戶資料，讓後端系統可以對用 戶進仃各項分減管理，進何以提供更㈣觸服務品質。 軸本發__之触實施露如上，财並非用以限 ^本^明，任何翻相像技藝者，在不脫離本發明之精神和範圍 ，晏可作些狀更__，㈣本發日狀專娜護範圍須視 16 1290304 本說明書所附之申請專利範圍所界定者為準。 • 【圖式簡單說明】 第1圖係柄日^線射頻技術結合雙網通訊建立主動服務模 式的糸統之糸統方塊圖；及 第2圖係係本發明無線射頻技術結合雙網通訊建立主動服務 模式的方法之方法流程圖。 鲁 【主要元件符號說明】 10 移動終端裝置 11 收發器 20 行動可攜式通訊裝置 21 讀取器 22 終端管理系統介面 30 伺服管理系統 31 中介軟體 32 伺服管理系統介面 33 内容資才斗庫 40 無線網路 50 行動網路 步驟100透過讀取器發送一讀取訊號自收發器中讀取一第 —編碼訊息傳送給中介軟體 ^步驟彳10中介軟體進行該第一編碼訊息解碼以產生一裝置 識別貧料及一第一用戶記錄資料 步驟120舰管理系統介面根據該第一用戶記錄資料自内 17 1290304 容資料庫產生一客製化用戶内容 制步驟130健管理系統介面根據該農置識別資料傳送該客 .衣化用戶内容至終端管理系統介面供進行操作 步驟140賊錢化用戶内財進储制時記錄 歷程資料於絲後_雜倾輯駐舰#_統介面 步驟150恤管理系統介面儲存該操作歷程資料於内容資 _ ^庫中同時透過中介軟體將該操作歷程資料轉換為-第二用戶記 錄賢料 步驟16G中介軟體將該第二用戶記錄資料編碼產生一第二 編喝訊息絲據錄置識別㈣傳送給讀取器 步驟17G透過讀取器發送-寫入訊號寫入該第二編碼訊息 18Set 20^'s custom-made Lange post's shot directly to the line-based portable communication, identification bit _ transfer to the terminal management pure interface & in these customized _ exist tree over-the-job, can feed straight pages The operation selects the content that Lang Zai needs, in this embodiment, == = the details of the insurance management project that the user has, or the agricultural insurance tank with the agricultural insurance is __), or can be included ^ Some insurance companies lightly pinpoint the promotional messages provided by users. In order to ensure that the user's identity is correct, the server management system interface can also: use the user identification data to perform the authentication and authorization process (that is, only when the user is still ..., is a valid user to continue to provide services); The customized user content is transmitted from the terminal management system interface 22 of the portable communication device 20 according to the obtained device identification data (step 130). The interface 22 can be a general web drama or a terminal application exclusively for the feeding service management system. The terminal management system, 'first; the face 22 will operate in the user's customized user content. At the same time, the user's face is recorded to generate the operating history data. When the user completes the operation, the terminal management (10) interface 22 will immediately return the recorded operation history to the feeding service management interface 32. _ 14Q); ship management line interface % - after the history data will be stored in the content database 33 orders, and through the intermediary software 31. The user's latest operating history data is converted to The second user records data step 15)), the mediation software Μ uses the device identification data to restore the corresponding reader Μ and then the second user record transmitted by the feeding service management system interface 32 is 1515!29〇3 〇4 code f to generate the second coded message to the reader called step 16〇); finally pass through the β 21 ▲ hair, write the person signal to write the second coded message to the transceiver 涉 in the case of 70 士)) These second series can be used as the next time you use the silk service mode for ¥. The system and method for establishing an active service mode by combining the radio frequency technology of the present invention with the dual-network communication can also be analyzed by the link to the data analysis system (not shown) to determine the efficiency of the household, which can be based on the performance of all users. Operation history data or often use this system and method _ household analysis and evaluation, to adjust the direction of active service selection; or you can link to the good shirt system (Figure ^ not )) to reach the user to provide online The effect of electronic payment enables users to increase user satisfaction in the most __ 喊 用户 user transactions when generating instant demand for purchases. Through the system and method of the present invention, it is possible to fully provide the customer-made content in the first time, so that even if the service person cannot fully grasp and understand the user, it can still be summarized in the shortest time and is most suitable for providing the initiative. The user's various user content, and the user and the service personnel can also have the professionalism of the staff, and the user can actively request the service or the service, and resolve the possible listening scene between the user and the service personnel. In addition, in the process of the t-process, the customized user data can also be fully grasped, so that the back-end system can perform various sub-division management on the user, and how to provide more (four) touch service quality. The axis of the hair __ touches the implementation of the above, the wealth is not limited to ^ ^ ^ Ming, any person who looks at the art, without departing from the spirit and scope of the invention, can be made more __, (4) this date The scope of the application shall be subject to the definition of the patent application scope attached to this specification. • [Simple description of the diagram] Figure 1 shows the system diagram of the system of the active-service mode with the dual-wire communication and the dual-network communication; and the second diagram is the establishment of the radio-frequency technology of the invention combined with the dual-network communication. Flow chart of the method of the active service mode method. Lu [Major component symbol description] 10 Mobile terminal device 11 Transceiver 20 Mobile portable communication device 21 Reader 22 Terminal management system interface 30 Servo management system 31 Intermediary software 32 Servo management system interface 33 Content management library 40 Wireless The network 50 mobile network step 100 sends a read signal through the reader to read a first encoded message from the transceiver and transmits it to the intermediary software. Step 10: The intermediate software decodes the first encoded message to generate a device identification. The poor material and a first user record data step 120 ship management system interface generates a customized user content system from the internal database according to the first user record data. Step 130 The health management system interface transmits the health management system interface according to the farm identification data. The customer's content is transferred to the terminal management system interface for the operation step 140. The thief money user's internal financial storage system records the history data after the silk _ miscellaneous dumping ship #_ unified interface step 150 shirt management system interface storage The operation history data is converted into the operation data in the content resource _ ^ library through the intermediary software. The user records the steps of the 16G mediation software to encode the second user record data to generate a second message. The message is recorded and recorded. (4) is transmitted to the reader. Step 17G is sent to the second through the reader. Coded message 18