TWI285035B - Local advertising information positioning search system and method thereof - Google Patents

Abstract

This invention provides a local advertising information positioning search system and method. It utilizes the registered district address and business and consumption information from specific merchants. In addition, by means of according with the dial line number identification function and positioning function of the wireless communication base station code name, it gets the district address of consumer. Via the advertising and message broadcasting function of this invention, it provides the specific merchant and consumer with real-time effective advertisement effect, and the consumption news. Different from the traditional advertisement media, it lets the specific merchant perform the high-mobility advertisement publication. Eventually, it actively handholds the consumer group with the time effectiveness.

Description

1285035

V. INSTRUCTION DESCRIPTION OF THE INVENTION (1) [Technical Field of the Invention] The present invention relates to an advertisement information location search system and method, and more particularly, the present invention is applied to a wireless communication application environment (Wireless Communication Application Environment) A wireless communication interface device such as a general mobile phone, a WAP mobile phone or a PDA (Personal Digital Assistant), and an interactive communication language (IVR) or WAP wireless communication transmission path combined with a wireless communication base.

The regional advertising information processing system and method developed by the station's dynamic information location search method. ~ '[Invention Background and Conventional Technology], the traditional way of advertising, is nothing more than the mass media such as the media, newspapers, or the establishment of a wide-ranging brand, but the traditional advertising method is a pointer to the non-advertising Consumer groups can't predict the actual consumption = expensive, unpredictable time: 'But the deduction of the poor gold;

The public's choice of newspapers and the version of the second sub-language announcement; but often because the effect is really limited 'final set of advertising, the publicity of the consumer group obtained by the mobile::: in the way of transmission, can not lack the object of propaganda; If the location t = is remote, it can be because of the advertising signs of the surrounding businesses.

Adequate propaganda objects come to :::1 Hua's business district, although 1285035

«匕月匕5, invention description (2), so that the original business advertising signs lost the basin, the advertising effect is limited, but not discernible, its action two?? : In terms of the current conventional technology, there is no mobile advertising information system, which allows consumers to instantly know the consumer advertising information of the region, and let the 1st generation stop In addition to being able to use this area to reverse the release: °f home consumption advertising information, more can be 2 to the business; = and = activities to do - step consultation; ❿ make consumption: in the domain The consumption of advertising information often results in a waste of manpower and time. '1... It is also impossible to use a mobile regional advertising information, that is, N· to inform customers about the consumer advertising messages of the merchants. Invest in repeated advertising and promotional activities. Nowadays, the wireless communication interface is equipped with i-including mobile phones and PDAs. It is becoming more and more popular. Most people can use the wireless communication interface device of JAP or above, no matter where they are. The above-mentioned similar consumer behavior may lead to the development of appropriate solutions, which will be a great help for the future life/consumption type of mobile business transaction U Jingliu. The main purpose of the invention is to allow consumers to locate the gamma-based advertising information in the region where the wireless communication base station code is used. When consumers want to find consumer advertising information in the region, =^ The telecom operators have been logged into their consumer advertising information. Consumers can borrow wireless communication interfaces such as mobile phone handsets, WAP mobile phones or PDAs, and use wireless communication channels such as IVR or fAp. The dialing line identification of the = communication gate number (Ca 1 1 ing Line)

Page 5 1285035 V. Invention Description (3) Identification, CL ID Identification, Cell «Hui consumer's regional location The consumer's advertising information, to the consumer, to make consumer advertising messages in the consumer domain. The secondary objective of the present invention obtains the fee code transmitted by the system of the present invention to the special system to actively contact the consumer, so as to avoid the possibility of encountering the ambiguous code, the wireless communication via the present invention The door number is not for privacy. When the consumer code of another object of the present invention is to be used by the consumer, the consumer system is determined to make the contact system within the specified contact time, and the system will be actively stopped to provide the special feature, and the invention cannot be made again. SUMMARY OF THE INVENTION The present invention is applied to the non-function function and the positioning function of the base station code (Cel 1 1D), and it is known that 'and the local servo database selects the local and transmits the regional consumer advertisement information to the instant. The system obtained by the system of the present invention allows the merchant to use the system of the present invention to consume the advertisement information of the area, and to consume the merchant, so that the special merchant can confirm whether the merchant meets the consumer's fee through the invention. Looking for the consumer dilemma of the business in the area, and because the special business department uses the above system to actively contact the consumer, the consumer merchant knows that 'so can ensure the consumer' when the merchant obtains the consumption of the system of the invention by the system of the invention Explicitly contact the consumption opportunities during the contact time, if the merchant fails to engage in the consumption of the invention The present about the business of consumer consumption Code, businesses and consumers take the initiative to contact the system, but also consumer behavior 'in order to achieve consumer information confidential. Development in the line communication system - regional advertising

Page 6 1285035

V. Description of the invention (4) The information and search system and the dynamic information provided by the information search system and its business information, such as the special business of the system, will be used by the merchants to consume a wide database; The local specific line communication interface device uses the invention system, and the CLIID function of the invention and the area where the consumer is located search for the consumer advertisement information of the home in the area to be sent to the special store to transfer the consumer. Easy to negotiate. [Letter Description] 1 - Wireless 2 Visitor 3 Wireless 4 Area 5 Base method, where the merchant wants to join the search system, he must first make the type, business hours, and store in his mobile communication door number; The information is transmitted and stored to the system in the wireless communication network (Server). When the consumer of the consumer goods is advertised by the I VR or WAP, the wireless communication system uses the wireless communication base station code domain location of the consumer, and the consumer The consumer advertisement information of the merchant is replied to the consumer, and the special store directly causes the merchant and the consumer to communicate with each other by the server location recorder communication switching center system server, and the wireless communication provider system logs in the representative number of the merchant. , the amount of consumer price, etc., in the region where each merchant is located in the region of the region where an advertising agent is located in a certain area, you can use the non-information transmission path to enter the location of the wireless communication device. The regional database in which the function is matched, except that the local merchants transfer a set of consumption codes to the system of the present invention. Direct follow-up

1285035

Serial Communication Interface 7 - Wireless Network System 8 - An Interactive Conversational Voice System 9 - Mobile Phone Short Message Center System 10 - One WAP Gate System 11 Advertising Information Location Search Server 1 2 --- System Database 1 4 --- Regional database 101-- Dialer 10 2 Location search program 103--- Data retrieval program 1〇4 —- Message playback program 105 one-code recovery program 106 Code transfer program 107 --- CONSUMPTION CONNECTION PROGRAM 108 - - Cancellation of Order Procedure [Detailed Description of the Invention] While the present invention will be fully described with reference to the accompanying drawings, which are in accordance with the preferred embodiments of the invention, The invention described herein simultaneously achieves the efficacy of the present invention. Therefore, it is to be understood that the following description is not to be construed as limiting the invention. First, please refer to Figure 1.

Show current GSM (Global System of

Mobile Comnuini cat ion) Mobile phone communication system architecture diagram. In a

Page 8 1285035 Description of invention (6)

In the defined public land mobile telephone network (Dub Network), a wireless communication server borrows the server host 1 (H〇me Location Register) database to maintain information of all mobile phone users in the range. The range is composed of a plurality of areas including the Mobile Switching Center and the Visitor Location Register database 2, wherein the mobile power center 3 is connected to at least one area server $ In communication, the regional server 4 is connected to at least one base transceiver 5 (base Transceiver Station) to communicate with the mobile phone at Mobile St at i 6; in addition, the visitor location recorder database 2 is maintained. Information on all mobile phones 6 in the area.

Among them, the functions of the mobile phone switching center (IVR Platform), or the mobile communication newsletter platform or the WAP platform can be used in the mobile phone switching center, and these platforms can utilize the intelligent user identification function. The mobile communication user's mobile phone can obtain a Cal 1 ing ID to confirm the identity of the user. The identification code is unique and is the user's mobile phone dialing number (M〇biie Subscriber Integrated) Service Digital Network Number ). The signal sent by the wireless communication interface device 6 can be received by the partial base station 5, and the user of the wireless communication door number is located within the coverage area of the base station 5. This is called "dial line identification" (Calling). Line Identification, CLID), and the location of the base station 5 and the scope of the administrative area, it is known in this administrative area, that is, in a county, city, township and town.

Page 9 1285035 V. Description of the Invention (7) The regional advertisement positioning search system and method of the present invention will utilize the above-mentioned wireless communication door number dialing line identification function and the base station 5 code number positioning function to match the generated consumer location information. And searching for the consumer advertisement information of the special stores in the area from the regional database i 4, so that the special store can make instant consumer advertisements to the consumers through the invention, and the consumer can also use the system of the invention. Obtaining the consumer advertising quotation of the merchants in the region hereinafter will further explain the regional advertising information locating search system and method of the present invention. The telecom operator will use the commercial communication advertisement information provided by the merchant to pass the "Calling Line Identification" of the wireless communication door number (Cal丨ing Line).

Identification, CUD) function and the positioning function of the Cell Identification (Cell id), storing the data of the merchant wireless communication representative number and the region in the system database i 2 of the present invention, and storing all the consumer advertising information of the merchant. In the area where the merchant is located, the server is in the area 4 of the area/domain, and the login procedure is completed. The regional consumer advertising information that the consumer can obtain through the η system is the coverage area of the part 基地 对应 corresponding to the area σ σ 精 由 由 由 由 由 由 本 本 本 本 本 本 ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; And the business is too mouthful of information. Consumer advertising information is also hunted by the invention of the syllabus after consumption of the May tea test Figure 2, sorrow + sergeant α α system architecture diagram. Sexual advertising information positioning search system in the current wireless communication network cut advertising information positioning search system is set up a wide I information positioning search division = system 3 message transmission path,] service for the Π, when the advertising information positioning search 1285035 V. Description of the Invention (8) The server 11 receives the message that the consumer dials out using the wireless communication interface 6 and transmits the consumption conditions of the required merchant via the wireless communication network, except for the unique identification code by the S I. Knowing the wireless communication door number of the consumer, the dial-up line identification of the wireless communication door number can be matched with the positioning function of the base station 5 code number to know the location of the consumer's area, and then search for the location from the area database 14 Special merchants in the regional consumer consumption conditions, giving consumers a set of consumption codes for this consumer demand, dynamic information positioning information search, in addition to the regional consumer business advertising information and the group of consumer code to the newsletter. The Central System or the WAP Gateway System will reply to the consumer and will forward the message to the merchant's request to receive the message from the merchant via the wireless communication 登录 , , The consumer door of consumption =-, enter; 豕 and consumers can use the system of the invention to directly search for the consumer transaction location search server crying. After the consumer agreement is reached, the advertising information will be suspended. System-specific business spending contact time

It is no longer possible to use the consumer's consumer code for this service, and the merchant fee information is kept confidential ^ and the consumer offers a consumer invitation to the consumer, so as to continue to refer to Figure 2 and no need to cancel the order. Behavior. System (IVR) 8 is the main two = 椹 The system of the invention can be interactive conversational voice system search server 1, 1, and the advertisement information developed by the latter is to receive the consumption of each other through the base station 5 The main function of the voice system 8 is the conditional message, and the broadcast voice system 8 dialed by the hotline communication interface 6 is connected to the greedy location search server 11 and the interactive chat line. Identification function and base station all messages, dialed by wireless communication door number

Page 11 0 5 code positioning function, with the knowledge of the consumption 1285035 V, invention instructions

After the area where the user is located, the server 4 in the area is connected, and the qualified information of the qualified business is searched from the area data Ϊ14, and the advertising information is located in the search service, and the sales information of the merchants in the ahai area and the consumption code of the group are included. After the simplification of the second system g is returned to the consumer, and the consumer is given a consumption code t, a set of consumer code 'and the interactive chat voice system 8 transmits the consumption: number to the wireless communication interface of the special merchant 6 The voice system 8 receives the message of the wireless communication door number of the registered merchant through the platform 5, and receives the message by the advertisement information location search server and the voice system: the charging line. Then dial out the consumer wireless communication door number to let the special merchant communicate directly with the consumer via 浯曰=统8, and the advertising information positioning search server 11 in the system of the invention expressly consumes the contact time =, 'will = provide other The special consumer of the consumer consumption code, the merchant..., the law, through the system of the present invention, to make consumer invitations to consumers, in order to achieve consumer education confidentiality, and consumers do not have to Cancel the order of a behavior. In another embodiment of the present invention, the system of the present invention can use the WAp gateway system as the main axis of the wood structure to develop the advertising information positioning search servo 11 of the rear end. The main function of the WAP gateway system 1 is via The base station 5 receives the consumer condition message dialed by the consumer via its wireless communication interface 6, such as a WAP mobile phone, and the advertisement information location search server 11 and the WAP gateway system 1 are connected to receive all the messages, thereby benefiting from wireless communication. The dialing line identification function of the door number and the positioning function of the base station 5 code number cooperate to know the area where the consumer is located, the server 4 of the local area is connected, and search for the qualified special merchants from the regional database 14 , the advertising information The location search server 11 stores the eligible merchant information and the group of consumption codes via the newsletter center system 9 or WAp.

1285035 V. Description of invention (10) ---

The gateway system 10 replies to the consumer and gives the consumer a consumption code, and transmits the consumption code to the wireless communication interface 6 of the special merchant via the WAP gateway system 10, and waits for the merchant to log in with the wireless The communication gate number reply invitation message is received by the WAP gateway system 1 via the base station 5, and the advertisement information location search server Π is connected with the WAP gateway system 1 接收 to receive the message, and then the consumer wireless communication is dialed. The door number, through the WAP gateway system 1 〇 allows the special merchant to communicate directly with the consumer; and the advertisement information location search server 11 will suspend the provision of other special merchants to consume the consumer in addition to the business poverty alleviation contact time specified in the system of the present invention. By code, the merchant can no longer make consumer invitations to the consumer through the system of the present invention, and the consumer does not have to do another cancellation of the order. Please refer to FIG. 3 , which is a flowchart of a regional information location searching method according to the present invention. Please refer to FIG. 1 and FIG. 2 , according to the regional advertisement information location searching system of the present invention, and the wireless communication system locates the advertisement information search servo. The device 11, the regional server 4 and the regional fund library 14 4, according to the implementation of the regional advertising information positioning method of the present invention, the method comprises: program 1 〇 1: dialing positioning

If the consumer wants to find a condition that meets the consumption condition, the merchant can use the dial-in service short code (S h 〇rt C 〇de ), and the advertisement information location search server 11 of the present invention recognizes the dial-up line of the consumer wireless communication door number. The function and base station 5 code location function locates the location of the consumer's area and receives the consumer demand transmitted by the far consumer. Procedure 1 〇 2: Location Search When the advertisement information location search server 1 knows the location of the consumer

Page 13 1285035 V. Invention Description (11), that is, connected to the local area server 4 and to the area database 14 to capture the consumer advertisement information of the special merchants in the area. Procedure 1 0 4: The message is played and cooperated to learn the consumer advertisement information of the consumer area and the special merchant of the area, and the advertisement information location search server 11 uses the newsletter center system 9 or the WAP gateway system 10 to make the special merchant Consumer advertising information is transmitted to the consumer. Procedure 1 0 5: Code Replies When the consumer obtains the desired special store consumer advertisements in accordance with the consumer demand by the program 1 0 1 , the program 1 0 2 and the program 1 0 4 , the advertisement information location search server 11 gives the consumer The door number is a consumption code, and the consumption code is transmitted to the wireless communication door number of the merchant to log in, so that the special merchant can immediately obtain the demand and source of the consumer by using the consumption code. Procedure 1 0 6 : Code Transfer # If the merchant receives the consumption code, he can contact the consumer actively, that is, the wireless communication door number to which he logs in will reply the message through the interactive chat voice system 8 or the WAP gateway system 10 It is transmitted to the advertisement information location search server 1 1, and is directly connected to the consumer via the advertisement information location search server 11 and confirmed that the consumption can be provided. Procedure 1 0 8: Cancellation of Orders When a merchant obtains a consumer's consumption code by the program 105, it should actively contact the consumer during the specified contact time of the system of the present invention to obtain the consumer's consumption opportunity, if the merchant fails to The advertisement information location search server 11 has an active contact line with the consumer during the contact time of the system of the present invention.

Page 14 1285035, invention description (12) For the purpose of advertising information positioning to search for the consumer code of the consumer, Shang Hong: will actively stop providing special business fees to contact, consumers can also pass the program 1 0 6 and please refer to Figure 4, C to do - cancel the order. The message flow chart of the law, in: heart: f domain advertising information in the five-bit search system has a more critical screen = $ system and unit for the outside, Figure 3 in the system architecture to implement. This way is done, and the direction of the arrow will indicate the direction in which the messages are transmitted between 糸, 充, and 兀. In another preferred embodiment of the present invention, when the consumer receives the message for the dial-out procedure, the field advertisement search server 11 receives the message and searches for the program 1G2, which is caused by the consumer. The dial-up line identification function of the wireless communication I-door number and the positioning function of the wireless communication base station code, together with the location of the consumer, enter the material retrieval program 103, that is, from the database 14 of the consumer's area. After canceling the necessary business and consumer advertising information of the special stores in the area, the demand for the consumer's demand for consumption, enter the message-playing program 1 〇 4, advertising information positioning search: server 11 to give consumers this consumer demand a consumer code , 16 The advertising/fee advertising information of the merchants in this area and the consumption codes of the group are returned to the consumers by the transmission path of the news center system 9 or the WAP gateway system 10, and the consumption code is transmitted to the merchant by the code replying program 105. And then contact the consumer via the code transfer program 丨〇6, the program 丨〇7 enables the merchant to locate the search servo through the advertisement information

1285035 V. Invention Description (13) The device 11 is transferred to the consumer, but the merchant server 1 is prepared on the day of the cigarette. Bessie's behavior of searching for brothers and contacts is related to the consumer. There is a main search engine for the consumer during the contact time: 11 faces will enter the cancellation order procedure 1 〇8, then the advertising information will be priced by the dealer, and the home will stop providing Other special merchants, the consumer consumers are not the first ugly, but also the hot law through the program 106 to actively contact the consumer, confidential /, ", do a cancel the order of behavior" to achieve consumer data 3 = ί better invention After the embodiments, the present invention is not limited to the implementation of the present invention, and the present invention is not limited to the description of the entire disclosure. For example, the present invention can also add two regions to each database: 糸 !! The database, and the use of data structure, by increasing the domain feeding '=t tribute ^ position, so that each regional block, that is, corresponding to a district library to find ' ', regional information, so that consumers can directly Through the regional data of the system ==; without having to use the regional information to obtain the required regional information, the present invention can be used to describe the technical means of the change. The same effect and characteristics of the above-mentioned fascination of the present invention can also be achieved.

[Effects of the Invention] According to the invention, the regional advertisement information location search system and the wireless device have many advantages and features, which include dial-up line identification by the number of ..., 7, σίι numbers dialed by the consumer. Function and wireless communication base △ code 22-bit function to know the location of the consumer's location, 商家 merchants in the region registered in the system to consume advertising information, consumers; =

Page 16 1285035 V. INSTRUCTIONS (14) By entering the system of the present invention, it is possible to immediately obtain the commercial consumption advertisement information of the merchants in the area, and avoid the dilemma that may be encountered in the local area to find local consumer advertising information. The invention can enable the small and medium-sized merchants with lower visibility, can increase the exposure rate of the consumer information of the merchant by the system of the invention, and increase the consumption of the store by actively contacting the consumers through the advertising function of the mobility of the invention. Customer base and increase revenue.

Page 17 1285035 Schematic description of the diagram Figure 1 shows the architecture of a general wireless network communication system. FIG. 2 is a structural diagram of a regional advertisement information location searching system according to the present invention. Figure 3 is a flow chart of the method for the regional advertisement information location searching system of the present invention. FIG. 4 is a message flow diagram of a regional advertisement information location searching method according to the present invention.

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Claims (1)

1285035 Patent Application Range 1 · * A regional advertising information location search system for use in a wireless communication system, the wireless communication network system comprising a plurality of distributed base wireless mobile communication interfaces for transmitting messages by the base stations, & or sexual advertising information location search system includes: $ self-searching server, installed on the λ heart transmission path of the wireless communication network system, can receive the aforementioned helmet; and ^ <...,,, for logistics communication The interface is divided into several regional servers, respectively, connectors, and corresponding parts of each-area feeding device;;=; search; service & domain poor library, the area database records the foregoing:: sub-access: The regional advertising materials covered; 77 the land station communication model, wherein the wireless mobile communication interface is bran, the message is transmitted, and the location search server is used, and the location of the wireless mobile communication interface of some base stations is Some base station localized servers, and then provide their regional database records to search for corresponding areas to the aforementioned wireless mobile communication interface. , '", regional advertising materials 2 · Regional wide-spread "systems as described in the scope of application for patents, where the aforementioned regional advertising materials contain merchants" 然贝 alpha unit search 3 · such as applying for patents The regional broad-spectrum secondary member according to the first item of the first aspect. The system, wherein the positioning search server comprises a location search database database for recording the regional advertisement data database, the patent application scope The regional advertisement and the second gate number mentioned in the third item. The system, wherein the positioning search server locates the communication nickname of the κ location search merchant, and the merchant sends a message to the second location search locator 1285035 VI. Application for patent scope server and the above-mentioned no. 5. For example, the patent application system, in which the pre-interactive conversation language 6. For example, the patent application system, in which the former WAP mobile phone or PDA 7. For example, the patent application system, where the front area Advertising material 8. A regional wide-network system, and the regional law that is partly based on poor materials includes: Line mobile communication interface. The regional advertising information positioning search for the wireless communication network system message transmission path may be a sound system or a WAP gateway system. The regional advertising information positioning described in item 3 refers to the aforementioned wireless mobile communication interface as a mobile phone, device The regional advertisement information positioning search and the search server described in item 1 communicate with the aforementioned wireless mobile communication interface through a consumer code transferable business. The information location search method is used in a wireless communication wireless communication network. The communication range covered by the system includes a plurality of distributed base stations corresponding to a wide database of recording areas, and the wireless mobile communication interface for searching for the aforementioned regional database in the regional advertising information positioning search area is covered by some of the aforementioned base stations. To locate the location of the area; the regional database corresponding to some of the base stations, and to transmit the regional advertising materials to the aforementioned wireless mobile communication interface; and the consumption code provided by 9. If the patent application method is specified, Code to the aforementioned wireless Dynamic communication interface, and the advertising material to the registration area of the business. Wai regional ad targeting information of the first eight search advertising materials mentioned areas including business business project. Page 20 1285035 6. Patent application scope I 0. The regional advertisement information location searching method described in claim 8 of the patent application scope includes: locating a location search server on the message transmission path of the wireless communication network system to Receiving the message of the aforementioned wireless mobile communication interface. II. The regional advertisement information location searching method as described in claim 8 includes the foregoing location search server transferring the consumption code to enable the merchant to contact the wireless mobile communication interface. Page 21