Ι253837Π曰修(更)正本 ， 第93lL27147號發明_申言奩幸説明書辞換申（笆,τ ⑴) * 九、發明說明： 【發明所屬之技術領域】 本發明是有關於-種置入性行銷之方法及系統，特別 是指一種利用簡訊執行置入性行銷之方法、系統及儲存媒 體。 【先前技術】 匕根據ICMDlrect於2002年針對一項行動廣告的研究中 指出’在英國總計5,200位手機用户受訪者中顯示，約有6 %的人會劉覽簡訊所示廣告訊息或查訊所示網站；伙更會 因此而購買該廣告商品。由此可見，行動行銷的廣告誘人 之處。因而，簡訊行銷日益熱門，發展速度比起當初的電 子郵件行銷有過之而無不及，而其即時閱讀的特異功能， 又是任何行銷工具都比不上的，這也是簡訊行銷受到許多 無線通訊系統業者與專業廣告行銷公司青睞的原因。 目前簡訊行銷大都以廣告簡訊發送特定或非特定之消 7者的手機，其中包括系統業者自己發出針對新服務或費 率=促銷訊息，以及其他業者掌握消費者手機號碼之後， 大量傳送的簡訊廣告。如此’造成廣告簡訊數量曰趨繁多 γ不僅侵犯用戶通訊隱私且造成消費者^堪其擾，反而可 能遭致消費者的反感，致使廣告行銷難以收效。 又，隨著行動電話普及與簡訊的即時性，簡訊已經與 電子郵件及行動電話並列最經常被使 除了廣受年輕人歡迎並大量使用的圖形與以 外，與同儕之間的溝通也越來越多是透過簡訊進行。Ι253837Π曰修(更)本本,第93lL27147号 invention_申言奁幸说明书辞申申(笆,τ(1)) * 九, invention description: [Technical field of invention] The present invention relates to The method and system for sexual marketing, in particular, a method, system and storage medium for performing placement marketing using a short message. [Prior Art] According to ICMDlrect's 2002 study on an action advertisement, 'In the UK, a total of 5,200 mobile phone users surveyed, about 6% of them will display advertisements or inquiries in the newsletter. The website shown; the partner will purchase the advertising product accordingly. This shows that advertising marketing ads are attractive. As a result, newsletter marketing is becoming more and more popular, and its development speed is more than that of the original email marketing. The special function of instant reading is not comparable to any marketing tool. This is also the newsletter marketing that is subject to many wireless communications. The reason that system operators and professional advertising marketing companies favor. At present, most of the newsletter marketing uses mobile newsletters to send specific or non-specific mobile phones, including system operators who send out a large number of newsletters for new services or rates = promotional messages, and other operators who have mastered the mobile phone number of the consumer. . As a result, the number of advertising newsletters has become more and more numerous. γ not only infringes the privacy of users' communications, but also causes consumers to be disturbed. Instead, it may be disgusted by consumers, making advertising marketing difficult to achieve. Moreover, with the popularity of mobile phones and the immediacy of newsletters, newsletters have become more and more frequently associated with e-mail and mobile phones. In addition to graphics that are popular and widely used by young people, communication with peers is becoming more and more important. Mostly through the newsletter.
1253^^5日修⑷正本I 第』27142號發日正日期:95〇υ 【發明内容】 因而，本案發明人田 無形中將廣主資料2 讓使用者於發送簡訊時， ^ _簡料給1^者。由於，朽 成内谷含有使用者原始編輯的内容，收訊者 、:: 讯，=㈣告之曝光機率且較不遭致消費^此封間 之利用目的’即在提供—種可達到廣告有效曝光 之利用間說執行置入性行銷之方法。 本w之另-目的，即在提供一種可達到廣告有效曝 之利用簡訊執行置入性行銷之系統。 一，，本發明利用簡訊執行置入性行銷之方法，係由 簡π伺服☆來執仃’該簡訊㈣器用以供使用者經網際 網路傳送簡訊，該簡訊飼服器紀錄多數筆廣告資訊，各該 廣口貝訊含有-廣告資料及一提供該廣告資訊之廉商，該 方法包含以下步驟： (Α)田使用者發送一簡訊時，判別該使用者所對應之 廢商；及 (Β)將該對應廠商之廣告資料附加於該簡訊内後，始將 該簡訊送出。 又，本發明利用簡訊執行置入性行銷之系統係包括一 簡訊伺服器及一用以經網路網路連線至該簡訊伺服器以發 送之簡訊使用者端；其中，該簡訊伺服器用以紀錄多數筆 廣告貢訊並將經網際網路接收的簡訊轉換成簡訊格式送出 ’各該廣告資訊含有一廣告資料及一提供該廣告資訊之廠 商0 6 125凇#7月日修也)正本 第 正日期:95.01) * 备忒使用者發送該簡訊時，該簡訊伺服器判別該使用者 所對應之廠商並將該對應廠商之廣告資料附加於該簡訊内後 ’该簡訊伺服器始將該簡訊送出。 【實施方式】 有關本發明之前述及其他技術内容、特點與功效，在 以下配合參考圖式之一個較佳實施例的詳細說明中，將可 清楚的呈現。 考量以行動電話發送簡訊時，以小鍵盤輸入文字的操 作不易且耗時，本發明係架構於一提供使用者可於其電腦 直接發送簡訊至行動電話之系統内。因此，配合圖/，、本發 明利用簡訊執行置人性行銷之純（指簡訊傳送㈣）較佳實 施例主要包括一_服器i、一廠商2及一使用者3(指使 用者知）。應注意的是，本實施例中為說明方便，僅揭露一 廠商2及一使用者3，然而熟習該項技藝者當知，廠商2與 使用者3的數量亦可為多數，並不應受限於本實施例 露。 ^本例之簡訊伺服器1除了供使用I 3可經網際網路寄 間汛至仃動電話22外，更具有於簡訊内附加廣告資料與 提ί、廠商2廣告服務之功能。因此，簡訊祠服器工大致具 f-廣告官理單元u、一資料庫12及一簡訊閑道單元^。 二料庫12用以供廣告管理單力u存取附加廣告於簡訊内所 而之貝料’而紀錄多數筆分別由i商2提供之廣告資訊， 各該廣告資訊含有一廣告資料及一提供廣告資訊之廠商2。 廣告管理單^ 11於收到使用者3發送簡訊時，判別使用者 ]95. I. 1253月口修(更)正本 第1額顺妮發得轉雜养轉集4修正日期:95.01) 3:應之廠商並將該對應廠商之廣告資料附加於簡訊内後始 將j nfl傳出，並可提供廉商2廣告服務（容後再述）。簡訊閉 C單元13將依據备日’與簡訊伺服器J對接之電信業者所提 供之簡訊格式，將為已附加廣告資料之簡訊轉換成電信業 者可接收之簡訊格式後，以傳送至—簡訊服務中心⑽⑽1253^^5日修(4)本本 I No.27142 Issue date: 95〇υ [Inventive content] Therefore, the inventor of the case, Tian Wuzhong, will use the master information 2 to let the user send the newsletter, ^ _ Give 1^. Because, the ruined valley contains the content originally edited by the user, the recipient, :: news, = (four) tells the exposure probability and is less subject to consumption ^ the purpose of the use of this room is 'providing' The use of effective exposure refers to the method of performing placement marketing. Another purpose of this w is to provide a system for performing targeted marketing using the instant messaging that is effective for advertising. First, the present invention utilizes a short message to perform an embedded marketing method, which is performed by a simple π servo ☆. The short message (4) is used for a user to transmit a newsletter via the Internet, and the newsletter device records a majority of advertising information. Each of the wide-mouth products contains an advertisement material and a low-cost provider for providing the advertisement information, and the method comprises the following steps: (Α) when the user sends a newsletter, the consumer is determined to be the waste merchant; Β) After attaching the corresponding manufacturer's advertising materials to the newsletter, the newsletter will be sent out. Moreover, the system for performing the placement marketing using the short message includes a short message server and a short message user terminal for connecting to the newsletter server via the network to send the short message server; wherein the newsletter server is used by the message server Recording a majority of advertising tribute and converting the newsletter received via the Internet into a newsletter format to send out 'the advertising information contains one advertising material and one providing the advertising information. 0 6 125凇#7月日修也)本本Authentic date: 95.01) * When the user sends the newsletter, the newsletter server identifies the manufacturer corresponding to the user and attaches the corresponding manufacturer's advertising material to the newsletter. 'The SMS server starts the newsletter. Send it out. The above and other technical contents, features, and advantages of the present invention will be apparent from the following detailed description of the preferred embodiments. Considering that it is not easy and time consuming to input text using a keypad when sending a text message by mobile phone, the present invention is structured in a system that provides a user to send a text message directly to his mobile phone to his mobile phone. Therefore, in conjunction with the figure, the preferred embodiment of the present invention for performing personal marketing by means of a short message (refer to the short message transmission (4)) preferably includes a server i, a manufacturer 2 and a user 3 (referring to the user). It should be noted that, in the present embodiment, for convenience of description, only one manufacturer 2 and one user 3 are disclosed. However, those skilled in the art know that the number of manufacturers 2 and 3 may be a large number and should not be affected. It is limited to this embodiment. The SMS server 1 of this example has the function of attaching advertising materials and advertising, and the manufacturer 2 advertising service in the newsletter, in addition to the use of I3 to connect to the mobile phone 22 via the Internet. Therefore, the SMS server has roughly the f-advertising unit u, a database 12 and a short message unit. The second database 12 is used for advertising management to access the additional advertisements in the newsletter's and to record the majority of the advertising information provided by the i business 2, each of which contains an advertising material and provides Manufacturer of advertising information 2. The advertisement management sheet ^11 is judged by the user 3 when sending the newsletter. 95. I. 1253 month oral repair (more) original 1st amount of Shun Ni sent to turn the breeding round 4 correction date: 95.01) 3 : The manufacturer and the corresponding manufacturer's advertising materials will be sent to the newsletter and will be sent out, and can provide the low-cost 2 advertising service (to be described later). The short message C unit 13 will convert the SMS with the attached advertising material into the SMS format that the operator can receive in accordance with the SMS format provided by the carrier that is connected to the SMS server J for transmission to the SMS service. Center (10)(10)
Me⑽ge Service Center ; sms〇2i。然而，簡訊服務令心 21經由公眾地面網路（Public Und Μ。.腕請匕pL顧） 傳C至收„孔者之订動電逢22。在此，由於經網際網路傳送 簡訊之技術係廣為熟習該項技藝者所熟知(如美國第 6〇67529料利案)’且非本案的改良重點，因而不在此贅 述。 本例中廢商2處設有一電腦平台，可經網際網路連社 簡訊飼服器丨。在本實施财，廠商2可湘其電腦平台愈 間訊飼服器1溝通’以提出其欲利用簡訊執行置入性行鎖 之要求與更新廣告資料之要求。當然，除透過網際網路外 ，廠商2亦可利用公眾電信網路(圖未示)以傳真或電話方式 向㈣簡訊飼服器i之業者提出置入性行銷的要求或更新 廣口貝料之要求。使用| 3端處亦有一電腦平台，以可經 網際網路連結簡訊伺服器1來寄發簡訊。 、二 本發明中簡訊伺服器i之業者係向㈣2 & ，以供使用者3免費寄發簡訊，進 2 σ 、 ,十士 叫政勘使用者3應用簡 ⑽服為1來寄發簡訊’以讓廣告資料能置入使用者 發的簡訊内。在本實施例中，係利用販賣簡訊卡方式來向 廠商2收費’而廠商2可將簡訊卡發送給特定或不^定^ 8 一^…―广、了)........-Me(10)ge Service Center ; sms〇2i. However, the SMS service order 21 is transmitted via the public ground network (Public Und ... 匕 L L L L ) ) ) ) ) ) ) ) 22 22 22 22 22 22 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 It is widely known to those skilled in the art (such as the US 6th 67529 material case) and is not the focus of the improvement of this case, so it will not be repeated here. In this example, there is a computer platform in the waste business 2, which can be accessed via the Internet. Lulian Newsletter feeds the device. In this implementation, the manufacturer 2 can communicate with his computer platform, the more information, to communicate the requirements of the use of the newsletter to implement the installation lock and update the advertising materials. Of course, in addition to the Internet, Vendor 2 can also use the public telecommunications network (not shown) to fax or telephone to the (4) SMS service provider to place marketing requirements or update the wide mouth. Requirements: There is also a computer platform at the 3 end to send a text message via the Internet to the SMS server 1. In the second invention, the operator of the SMS server i is directed to (4) 2 & 3 freely send a newsletter, enter 2 σ, , 10 The government application user 3 applies the simple (10) service 1 to send the newsletter 'to enable the advertising materials to be placed in the user-sending newsletter. In this embodiment, the vendor is charged by selling the short message card method' and the manufacturer 2 You can send the SMS card to a specific or not ^^一^...", wide)........-
ε丨修(粟)正I (修正日期:95 〇1) 使用者3,以供使用者3來利用簡訊卡來免費寄發簡訊。因 此，下文中先配合圖2來說明簡訊飼服器i與廠商2間的 置入性廣告相關流程。 " 在V驟41中簡訊伺服器1或簡訊伺服器1之業 者收到廠商講買簡訊卡之要求時，執行步驟42，依廠商^ 要求的數量來製作簡訊卡並要求廠商2提供欲附加於簡訊 内的廣告貧料，廣告資料可為廠商名稱、公司商標、圖案 、最新活動消息等等。各張簡訊卡上載有—預設點數(如 100點’母一封簡訊需耗費2點)與一專屬的儲值號碼。此 外，本實施例中為了方便廠商2發送簡訊卡，簡訊卡係製 作為-實體卡。又，本例中更可於為實體卡之簡訊卡上印 製廉商所要求之廣止眘祖 乂丨丄& 層。貝枓例如廠商名稱、商標、圖案、 促銷活動等等，以達到兼具書面廣告之功效。另外，雖缺 本例中間訊卡係製作成實體卡，熟習該項技藝者當知 可製作為虛擬卡來供廠商2透過網際網路來發送。 ’、 在簡訊卡製作完成與收到廠商2提供之、告資料時， 執行步驟43 ’廣告管理單元u紀錄薇商”斤購買之所有簡 封上的資訊（如儲存號碼與預設點數）與廣告資料於資料庫 12内，並將簡訊卡交給廠商2來發送給使用者卜 其後，當薇商2需更換廣告資訊時，廢商2更可以宜 電腦平台經網際網路連線至簡㈣服器卜以提出更換雇I 貧：之要求。因而，在步驟4” ’簡訊伺服器！之廣告； :里巧…丨：到廠商2更換廣告資料之要求時，則執行步： 以更新貝科庫12内對應此廠商2之該筆廣告資訊 ibjsf?月日修伐) 第93127142號發明申請案說明書替換本(修正日期:95 〇】） 廣告資料。當然，廠商2亦可以其他诵却+ 服器1以告知更換廣告資料之要求如式聯繫簡訊伺 列如傳真、電話等等 〇 廠商2收到簡訊卡後，可發送簡訊卡予與廉商2有商 業在來之使用者3或不特定身分之使用者3 送給使用者3。使用者3收到簡訊卡’可利用簡訊卡來免費 寄發簡訊。因而，配合圖3來說明使用者3寄發心之泣 程。在本實施例，使用者3欲寄發簡訊時，要求使用者二 需連線至簡訊飼服器i所架設之網站來進行簡訊寄發。因 7下文範例的說明係假設使用者3已連線至簡訊飼服 态1 〇 首先，在步驟5U，廣告管理單元u會先判斷使用者3 是否已註冊。若步驟川判斷為否時，執行步驟512，以要 求使用者3註冊；反之，若步驟511判斷為是時，執行步驟 5H，要求使用者登入。在步驟512中，廣告管理單元u會 呈現-註冊畫面以供使用者3輸入其相關的身分資訊，I 設定使用者3專屬的帳號與密碼，以供步驟514登入用。 步驟512完成後，執行步驟513，要求使用者3輸人其自廠 商2處拿到的簡訊卡之健值號碼。廣告管理單元u收到儲 值密碼後，利用儲值密碼來與資料庫12内紀錄的簡訊卡資 訊比對，以確認此張簡訊卡確實是由簡訊飼服器！發出貝 廣告管理單元n於確認無誤時，將此張簡訊卡之點數儲存 至使用者3之帳戶内，以進行儲值。步驟513完成後 行步驟5 14。 10 I W. i 12扣豹7月 。/ 日修(教)正本 修正日期:95〇1) 在步驟514巾’要求登入，指要求使用者3輪入帳號 與密瑪。在步驟514t ’廣告管理單“確認使用者3登 二資料無誤時，繼續執行步驟515，提供—如圖4之簡訊編 輯介面14。使用者3於此簡訊編輯介© 14先於一攔位141 輸：收訊者的行動電話，而後於另一攔位142中編輯簡訊 内今，其後使用者3於決定傳送時間後，即可按壓 143傳送。 田傳运鍵143被按壓時，執行步驟516，簡訊管理單元 11確認簡訊編輯是否完成，指是否有收訊者之行動電話號 碼、讯息内容與寄件時間等等。若步驟516判斷未完成時 。1 =間訊編輯介面14，以要求❹者3繼續編輯簡訊 、，右516判斷完成後，繼續步驟517，廣告管理單元u 判斷使用者3的剩餘點數是否足釣 夠寄發此次間訊。若步驟 /斷不足％，跳回步驟513，以要求使用者3進行儲值 。右步驟517判斷足夠時，執行步驟518。 之廠：^驟：8中’廣告管理單元11判別此使用者3對應 牛。 例中’廣告管理單元11係依據使用者3先前 ^步驟513龍所制_錢碼來自㈣ 載有此組儲值號碼之廠商2,，在步驟513^ = 亦可於使用者3進行儲值時，一併判別對應廠商 管 帳戶貝抖中，如此在步驟513巾，廣告 對庫二 擷取先前紀錄於資料庫12内此使用者3所 對應廠商即可。 ，、人在步驟519中，廣告管理單元} i依據使用者3 11 Λ uq, f ,《Λ，ε丨修(粟)正I (Revised Date: 95 〇1) User 3, for User 3 to use the SMS card to send the SMS for free. Therefore, the process related to the placement advertisement between the newsletter i and the manufacturer 2 will be described below with reference to FIG. 2 below. " In V-41, when the operator of the SMS server 1 or the SMS server 1 receives the request from the manufacturer to buy the SMS card, step 42 is executed, and the SMS card is created according to the number required by the manufacturer and the manufacturer 2 is required to provide the The advertisements in the newsletter are poor, and the advertising materials can be the manufacturer's name, company logo, logo, latest event news, and so on. Each SMS card has a preset number of points (such as 100 points, a mother's message for 2 points) and a dedicated stored value number. In addition, in this embodiment, in order to facilitate the manufacturer 2 to send a short message card, the short message card system is a physical card. In addition, in this example, it is also possible to print the Guangzuo Chongzu 乂丨丄& layer required by Lian Shang for the SMS card of the physical card. Bessie, such as the manufacturer's name, trademark, logo, promotional activities, etc., to achieve the effect of both written advertising. In addition, although the intermediate card is not made into a physical card, the skilled person knows that the player can make a virtual card for the manufacturer 2 to send through the Internet. '. When the SMS card is completed and the information provided by the manufacturer 2 is received, go to Step 43 'Advertising Management Unit u Record Weishang' to buy all the information on the seal (such as the stored number and the preset number of points) And the advertising materials are in the database 12, and the SMS card is sent to the manufacturer 2 to be sent to the user. After the Weishang 2 needs to replace the advertising information, the waste business 2 can be connected to the computer platform via the Internet. To the simple (four) service device to propose the replacement of employment I is poor: so, in step 4" 'small server! Advertising; : Li Qiao...丨: When the manufacturer 2 needs to change the advertising materials, the implementation step: to update the advertising information corresponding to this manufacturer 2 in the Bekoku 12 ibjsf? monthly repair) No. 93127142 invention Replacement of the application form (amendment date: 95 〇)) Advertising materials. Of course, Vendor 2 can also send other SMS cards to the LLP 2 after receiving the SMS card, such as fax, phone number, etc. A user 3 who has a commercial presence or a user 3 who does not have a specific identity is sent to the user 3. User 3 receives the SMS card 'You can use the SMS card to send the SMS for free. Therefore, the tearing of the heart sent by the user 3 will be described with reference to FIG. In this embodiment, when the user 3 wants to send a text message, the user is required to connect to the website set up by the newsletter server i to send the newsletter. As explained in the example below, it is assumed that the user 3 has been connected to the newsletter service state. First, in step 5U, the advertisement management unit u first determines whether the user 3 has registered. If the step judgment is no, step 512 is executed to request the user 3 to register; otherwise, if the step 511 is YES, step 5H is executed to request the user to log in. In step 512, the advertisement management unit u will present a registration screen for the user 3 to input his or her related identity information, and I set the user account and password specific to the user 3 for login in step 514. After the step 512 is completed, step 513 is executed to request the user 3 to input the health value of the SMS card obtained by the manufacturer 2. After receiving the stored value password, the advertisement management unit uses the stored value password to compare with the SMS card information recorded in the database 12 to confirm that the SMS card is indeed a newsletter! When the confirmation is correct, the number of points of the SMS card is stored in the account of the user 3 for storing the value. Step 513 is completed after step 5 14 . 10 I W. i 12 Leopard July. / 日修(教教)本本 Revision date: 95〇1) In step 514, the towel is required to log in, which means that the user is required to enter the account with Mim. In step 514t, the 'advertising management list' confirms that the user 3 has the correct information, and proceeds to step 515 to provide a message editing interface 14 as shown in FIG. 4. The user 3 edits the message 14 before a block 141. Transmit: the recipient's mobile phone, and then edit the newsletter in another block 142, after which the user 3 can press 143 to transfer after the transfer time is determined. When the field key 143 is pressed, step 516 is performed. The short message management unit 11 confirms whether the editing of the short message is completed, whether there is a mobile phone number of the recipient, the content of the message and the time of sending the mail, etc. If the determination in step 516 is not completed, 1 = the editing interface 14 of the intercom is required to request the latter. 3 Continue to edit the newsletter, and after the right 516 judgment is completed, proceed to step 517, and the advertisement management unit u determines whether the remaining number of points of the user 3 is enough to send the interim message. If the step/break is less than %, jump back to step 513. The user is required to perform the stored value. When the right step 517 is sufficient, the process proceeds to step 518. The factory: ^: 8 the advertisement management unit 11 determines that the user 3 corresponds to the cow. In the example, the advertisement management unit 11 According to the user 3, the previous step 513, the money code is from (4) the manufacturer 2 carrying the stored value number, and in step 513^ = the user can also perform the stored value, and the corresponding manufacturer is also determined. The account is shaken, so in step 513, the advertisement captures the previous record of the user corresponding to the user 3 in the database 12, and the person in step 519, the advertisement management unit} i is based on the user. 3 11 Λ uq, f , "Hey,
125^8J7 ^ B I 第涵7142藏修正日期:95叫 所對應之廒商2,先自資料庫12中尋找此對應礙商 之该筆廣告貧訊並㈣其内的廣告資料， °、屬 加於簡訊内容中。其後，廣告管理單元U於簡::：資料附 告貧料後，將簡訊傳送給簡訊間道單元13繼續處理附加廣 而後’在步驟520中，簡訊間道單元 飼服器！對接之電信業者所提供之簡訊 ，據與間讯 格式後，執行步驟521，將簡訊封 電^換簡訊 服務中心〜X透過簡訊服務中心21經=面業者之簡訊 將簡訊送達收訊者之行 仃動網路 簡訊内容除使用者3所撰寫之簡訊::外收:=覽的 ’以達到簡訊行銷之功效。 圮有廣告貧料 敢後，在步驟522中，廣止營踩置— 訊所需之點數，以更新座口①1會扣除此次簡 當然，步驟522的勃/ 使用者3之剩餘點數。 步驟--併執行再Γ序可依設計需求而調整，例如與 寄發—封^ 1 ，雖然前述實施例僅揭露使用者3 ^钌間讯，熟習該項技蓺 ^ ^ 可提供讓使用者同時幸./ ' η貝告管理單元Π亦 Τ、、屏輯夕封簡訊之簡訊人 應受限於本實施例所揭露。另外，驟"，並不 的在確認使用者 乂驟5 11〜5 14中目 ^ , 使用點數所提供的廄商，本與γ办丨士 確認點數來源之目就石馬來執行步驟515，僅需達到 又，雖本實例中附加廣 來執行，然而熟習該項技蓺㈣？由間爾器1 合作，由行動電話業者於;二:：日:亦可與行動電話業者 、毛收間汛％，適時附加廣告資料 12 :95.01} :不限制於由網際網路發送簡訊時提供附加廣告之服務 〜、可於一自行動電話寄發的簡訊上附上廣告資料，並不應 又限於本貫施例所揭露。 用，述’本發明利用簡訊卡來對廠商2收取廣告費 使用者免費經簡訊飼服器！來寄發簡訊，並於 之卢輯的簡訊内附加上廠商2的廣告資料，使廠商 3二可經使用者3之簡訊來傳送，以利用簡訊行鎖 不達到廣告有效曝光之功效。 处^以上所述者，僅為本發明之較佳實關而已，當不 :以此限定本發明實施之範圍，即大凡依本發明申心= 範圍及發明兮B]g咖… 十知^甲明專利 屬本發明專利涵蓋之^圍作内之簡單的等效變化與修飾，皆仍 【圖式簡單說明】 實施^^本圖㈣抑簡訊執行置讀行狀系統的較佳 銷之^^本實❹丨中簡⑽服㈣行置入性行 圖3疋本貫例中簡訊寄發之流程圖；及 圖4是本實施例中簡訊編輯介面的—範例之示意圖。 13 1253837 ———」 第931^7742號ϋ ?請案說明—書替4本(修正曰期·95·(Π) 【主要元件符號說明】 1簡訊伺服器 11廣告管理單元 12資料庫 1 3簡訊閘道單元 14簡訊編輯介面 141、142 攔位 143傳送鍵 2廄商 21簡訊服務中心 22行動電話 3使用者 41〜45、511〜522步驟 14125^8J7 ^ BI The culvert 7142 possession revision date: 95 corresponds to the corresponding merchant 2, first from the database 12 to find the corresponding obsessive-competent advertising poor and (4) the advertising materials within it, °, plus In the content of the newsletter. Thereafter, the advertisement management unit U transmits the short message to the inter-message unit 13 to continue processing the additional wide after the simple::: data attachment is poor. Then, in step 520, the inter-simple unit feeds the device! After the newsletter provided by the connected telecommunications provider, according to the inter-information format, proceed to step 521 to seal the SMS to the SMS service center~X to send the SMS to the recipient via the SMS service center 21 Inciting the content of the web newsletter except for the newsletter written by user 3::Receipt:=View's to achieve the effect of SMS marketing. After the advertisement is poor, in step 522, the number of points required for the camp is set to be updated, and the number of points required to update the seat 11 will be deducted. Of course, the remaining points of the user/step 3 of step 522 . The steps--and the re-sequence can be adjusted according to the design requirements, for example, with the sending-seal^1. Although the foregoing embodiment only discloses the user's 3^, the familiar technology can be provided to the user. At the same time, fortunately, the sender of the _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ In addition, the order is not confirmed in the user's step 5 11 to 5 14 , using the number of points provided by the merchant, this is the source of the point of confirmation with the gamma gentleman. Step 515, only need to reach again, although this example is widely implemented, but is familiar with the technology (4)? Cooperated by Intermediary 1, by mobile phone operators; 2:: Day: can also be associated with mobile phone operators, gross revenue, and timely advertising materials 12:95.01}: not limited to when sending newsletters over the Internet The provision of additional advertising services can be attached to the newsletter sent from a mobile phone and should not be limited to the disclosure. Use, the present invention uses the short message card to charge the manufacturer 2 advertising fee. The user is free to use the short message feeding device! To send a newsletter, and attach the advertisement information of the manufacturer 2 to the newsletter of the Lu, so that the manufacturer can transmit via the newsletter of the user 3 to use the SMS lock to not achieve the effective exposure of the advertisement. The above is only the preferred embodiment of the present invention, and does not: limit the scope of the implementation of the present invention, that is, according to the invention, the scope of the invention and the invention 兮B]g... The patents of Jiaming are the simple equivalent changes and modifications in the enclosures covered by the patents of the present invention. They are still [simplified description of the drawings]. The implementation of ^^ this picture (4) suppresses the better execution of the reading system. In the present embodiment, the simplified (10) service (four) line placement line is shown in FIG. 3; the flow chart of the message transmission in the present example; and FIG. 4 is a schematic diagram of an example of the message editing interface in the embodiment. 13 1253837 ———” No. 931^7742 请 请 请 请 请 请 请 请 请 请 请 请 请 请 请 ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( 95 95 95 95 95 95 95 95 Short message gateway unit 14 newsletter editing interface 141, 142 stop 143 transfer key 2 business 21 newsletter service center 22 mobile phone 3 user 41~45, 511~522 step 14