TWI238612B - User terminal, media system and method of delivering objects relating to broadcast media stream to user terminal - Google Patents

User terminal, media system and method of delivering objects relating to broadcast media stream to user terminal Download PDF

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Publication number
TWI238612B
TWI238612B TW093109664A TW93109664A TWI238612B TW I238612 B TWI238612 B TW I238612B TW 093109664 A TW093109664 A TW 093109664A TW 93109664 A TW93109664 A TW 93109664A TW I238612 B TWI238612 B TW I238612B
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Taiwan
Prior art keywords
user terminal
broadcast
item
object identification
patent application
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TW093109664A
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Chinese (zh)
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TW200425664A (en
Inventor
Toni Kopra
Mikko Makipaa
Akseli Anttila
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Nokia Corp
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Priority claimed from PCT/FI2003/000290 external-priority patent/WO2003090484A1/en
Application filed by Nokia Corp filed Critical Nokia Corp
Publication of TW200425664A publication Critical patent/TW200425664A/en
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Publication of TWI238612B publication Critical patent/TWI238612B/en

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Abstract

The invention relates to a method and system of delivering an object relating to a broadcast media stream to a user terminal (110) of a radio system (206). A broadcast system (2000) broadcasts the media stream, associates the object to the media stream and delivers an object identification of the object to at least one user terminal (110) either through the radio system or as an RDS broadcast. The user terminal (110) presents the object identification in synchronization with the media stream in the user terminal and sends, if a user requests the delivery of the object based on the object identification, a transaction signal with the object identification to a database (208) having at least one object through the radio system (206). The database (208) delivers the object of the object identification to the user terminal (110), which sent the request signal, through the radio system (206).

Description

Ϊ238612 玖、發明說明: 【發明所屬之技術領域】 本發明係關於一種將有關廣播媒體流之物件遞送至 用戶終端機之方法及系統。 【先前技術】 諸如電視及收音機等廣播業者已著手於提供觀眾及 聽眾除了傳統媒體流以外之輔助數位服務,諸如節目資 訊,新聞,氣象報告,競賽報告等。通常輔助數位服務係 通過互聯網利用觀眾(聽眾)之個人電腦或可連接互聯網之 其他裝置遞送予觀眾。 廣播及電視台等均極冀望通過其服務將内容提供者 之内谷予以傳送以從内容促銷中收取盈利。業者已在其網 頁上提供鈴聲及圖像,並可從内容提供者系統遞送予用 戶。用戶必須通過瀏覽網頁以存取現存内容之資訊及如何 進行訂購。而廣播業者必須在廣播媒體中促銷網址以吸引 用戶到訪該網址。 然而,在獲取及遞送物件方面存有一些問題。通常人 們在接收廣播時未擁有具備進入互聯網之PC。此外,通過 複雜之互聯網結構以瀏覽正確之服務網址將耗時費力。再 者’例如獲取鈐聲時需要用戶遞送文字訊息至具有服務代 碼及内容識別字串之特定服務號碼。該服務代碼及識別字· 串很難記取。存取服務之複雜度導致用戶連接該項服務時 產生高度障礙及低服務率。 【發明内容】 1238612 本發明之目的係提供一種 方法及系統。朴心日μ 件遞运Μ戶之改良 流之物件遞送予Μ^ 提供一種將有關廣播媒體 =嬋St播系統廣播該媒體流,將物件二 少」個用戶、終:二’:廣:Γ遞送物件之物件識別至至 之物件識別與用戶終端機中之媒體流同步化 益線電系统义用ΐ用戶根據物件識別請求遞送物件時利用 送至至端機傳送具有物件識別之交易信號傳 之資料庫,及通過無線電系統從資料庫遞 运物件識別之物件至傳送請求信號之用戶終端機遞 ^發明之另—目的係提供—種有關廣播系統之媒體 且:’係用以廣播一媒體流。該媒體系統之特徵另外包括·· 個基台及至少—個用戶終端機之無線電系統, =播糸統具有與無線電系統之連接,廣播系統係用以將 夕-個物件識別連結至廣播媒冑流之廣播時間線,而廣 1系統係用以將物件識別遞送至用戶終端機;該用戶级端 機係用以接收來自廣播系統之至少一個物件識別,及用以 展不與媒體流同步之至少一個物件識別’及該用戶終端機 1系用以在用戶請求根據物件識別遞送物件時通過無線電系 統傳送具有物件識別之交易信號至具有至少一個物件之資 料庫,而該資料庫係用以通過無線電系統遞 物件至傳送請求信狀心終_。 本叙明之再一目的係提供一種無線電系統之用戶終 端機。該用戶終端機係用以接收來自廣播系統之物件之物 1238612 件識別,該物件係與廣播系統之廣播媒體流連結及同步, 展示在用戶終端機中與媒體流同步之物件識別,在用戶根 據物件識別請求遞送物件時通過無線電系統傳送具有物件 4別之父易信號至具有至少一個物件之資料庫,及接收通 過無線電系統從資料庫遞送之物件識別之物件。 本發明之較可取實施例係以附屬申請專利範圍予以 說明。 本發明之方法及系統具有多項效益。本發明可提供用 戶有關物件之資訊,同時讓用戶有機會請求及接收物件。 由於用戶僅需根據展示予用戶之物件識別以啟動物件之請 求,不需記取或使用物件之識別代碼,故訂購程序很簡易 快捷。 以下將藉附圖及較可取實施例進一步說明本發明。 【實施方式】 首先對第1圖所示之習知無線電系統之結構作一研 究。無線電系統係以諸如UMTS(環球行動電話系統)或 WCDMA (寬頻代碼分部多向存取)等為基準。 核芯網絡係對應於諸如GSM(全球無線通訊系統)與 GPRS(通用包裝無線電服務)系統之組合結構。GSM網絡元 件係用以實施電路轉換連接,而GPRS網絡元件係用以實施 包裝轉換連接,然而有些網絡元件係由二系統所共用者。 中心100係分別代表可供無線電系統中之電路轉換及 包裝轉換信號傳輸之無線服務轉換中心(MSC)及伺服GpRs 支援節點(SGSN)。由於該中心100可控制無線電系統中之 I238612 所有交通,該中心100可網羅各個用戶之會計資訊,而該 會計資訊係用以請款記賬。 核芯網絡可包括一閘道單元1 〇 2,係以閘道無線服務 轉換中心(GMSC)及GPRS支援節點(GGSN)予以代表。GMSC 係用以進行核芯網絡與外界網絡之間之電路轉換連接,例 如大眾土地無線網絡(PLMN)或大眾轉換電路網絡(pstn) 等’而GGSN係用以進行核芯網絡與諸如互聯網等外界線絡 之間之包裝轉換連接。 中心1〇〇係控制著一無線電存取網絡(RAN)1〇4,該網 絡可具備用以控制至少一個基台1〇8之至少一個基台控制 器106。該基台控制器1〇6亦被稱為無線電網絡控制器, 而基台108可被稱為節點B。諸如行動電話等之用戶終端 機係利用無線電介面與至少一個基台B進行通訊。 作為本項方案之一重要組件之伺服器2〇4可連接於中 心100,但亦可連接至閘道102或RAN104之某些部份。'在 特定用途中,伺服器112可利用無線電介面以與用戶終端 機110相同方式之無線電介面進行通訊。 用戶終端機可利用在平行頻道中之GPRS方法進行通 訊。利用GPRS方法之連線設定以輸送具有位址及控制除了 貫際數據以外之數據之包裝數據。數種連線可同時 ==;:!包裝轉換方法係適用於所發射數據係 以疋向仏唬方式產生之數據發射。於該場合 發射時段設立數據鏈結,僅需在發射包u時設立。如此 將可在設定及使用網絡時顯著減低成本及節省容量。 9 1238612 明之解決方案係概述於第2圖。—種由下列元件 電季统.體系統’在多項用途中可被稱為視頻無線 〇〇,内容製作工具202,伺服器 =,=:、統之網絡及至少—用戶終端機。將 ^ ^射予用戶之廣播系統係電繞τν網絡,衛星τν網狄, …線電頻率TV網絡,無線電電規或地面網絡,及/或 =用數位發射技術之τν或無線電網絡。廣播系統之用戶可 旎與無線電系統206之用戶有所不同。物件提供者之遞送 糸統亦包括在本項系統中,可供遞送及購買物件。 諸如無線電台之廣播發射系統200將發射媒體流。該 媒體流係諸如無線電或TV節目。 除了由廣播系統所構成之廣播頻道之外,本發明亦提 供一平打頻道,係以下述方式利用内容製作工具202鱼益 線電系統。在廣播發射系、统200之控制下,該内容製作二 具202係輸出具有内容項目之資訊之信號。該資㈣_ 媒體流之物件識別,有關當時播放音樂之數據,節目時間 表’ DJ致聽眾之訊息等。該信號可單獨包括該特徵或其組 ^。所遞运或購買物件之物件識別係選擇自物件提供者所 管理之現存物件之清單中。物件識別指可能已被麟買之 送物件。 畜使用無線電系統時,信號將進入一伺服器2〇4,作為 進入無線電系統之閘道,而該伺服器2〇4係饋送具有相關 於媒體流之物件識別之信號至無線電线之網絡。如果用 戶終端機110已啟動使用平行頻料,網絡之基台將發射 10 1238612 ^虎至廣播覆蓋範圍内之用戶終端機⑴ 需之參數係包括於傳送至用戶終端㈣。之物件識:貝/ 可利H用戶終端機具有RDS信號之接收器,物件識別亦 由於rdJ(無線電數據系統)之廣播傳送至用戶終端機。 於FM Γ播貧料係被編碼於FM信號中,故舰信號可被應用 ^牛及物件識別包括文字,圖像,影像,錄音,游 螢幕保護器’铃聲,用戶終端機之震動,閃光, 畢尸耳,網頁/WAP之鏈結,及上述之系列或任何組合。 Μ用用戶終端機11〇將物件識別顯示予用户時接 :::=或m信號之用戶有機會講買物件。可在諸如 ”物件有關之歌曲播放之際將物件識職Ϊ238612 发明 Description of the invention: [Technical field to which the invention belongs] The present invention relates to a method and system for delivering an object related to a broadcast media stream to a user terminal. [Previous Technology] Broadcasters such as television and radio have set out to provide viewers and listeners with auxiliary digital services in addition to traditional media streams, such as program information, news, weather reports, competition reports, etc. Assisted digital services are usually delivered to viewers via the Internet using the viewer's (audience) personal computer or other Internet-connected device. Radio and television stations, etc., are very keen to use their services to transmit content providers' inner valleys to collect profits from content promotions. Operators have provided ringtones and images on their web pages and can deliver them to users from the content provider system. Users must browse the web to access information about existing content and how to order. The broadcaster must promote the website in the broadcast media to attract users to the website. However, there are problems with obtaining and delivering items. Usually people do not own a PC with Internet access when receiving a broadcast. In addition, it will be time-consuming and labor-consuming to browse the correct service URL through the complicated Internet structure. Furthermore, for example, the user needs to send a text message to a specific service number having a service code and a content identification string when obtaining a snoring sound. The service code and identifier string are difficult to remember. The complexity of accessing services results in high barriers and low service rates when users connect to the service. [Summary of the Invention] The object of the present invention is to provide a method and system. Park Shin-ri delivered the improved stream of M households ’items to M ^ to provide a broadcast media = 婵 St broadcast system to broadcast the media stream to reduce the number of objects to two” users, end: two ': wide: Γ The object identification of the delivery object is synchronized with the media stream in the user terminal. The benefit line system is used. When the user requests the delivery of the object according to the object identification, the user sends the transaction signal with the object identification to the terminal. Database, and the delivery of objects identified by the database from the database through the radio system to the user terminal transmitting the request signal ^ Another invention-the purpose is to provide-a media related to the broadcasting system and: 'is used to broadcast a media stream . The media system also features a radio system with a base station and at least one user terminal. The broadcast system has a connection to the radio system, and the broadcast system is used to connect an object to the broadcast media. The broadcast timeline of the stream, and the Guang 1 system is used to deliver object identification to the user terminal; the user-level terminal is used to receive at least one object identification from the broadcast system, and to display the synchronization with the media stream At least one object identification 'and the user terminal 1 are used to transmit a transaction signal with object identification through a radio system to a database having at least one object when the user requests delivery of the object according to the object identification, and the database is used to pass The radio system delivered the object to the end of the request letter. Another purpose of this description is to provide a user terminal for a radio system. The user terminal is used to receive 1238612 pieces of objects from the broadcast system. The objects are linked and synchronized with the broadcast media stream of the broadcast system. The objects displayed in the user terminal are synchronized with the media stream. When the object identification requests the delivery of the object, the parent system transmits the signal of the father with the object 4 to the database having at least one object through the radio system, and receives the object identified by the object delivered from the database through the radio system. Preferred embodiments of the present invention are described in terms of the scope of the attached patent application. The method and system of the invention have multiple benefits. The present invention can provide users with information about objects, while giving users the opportunity to request and receive objects. Since the user only needs to activate the object request based on the object identification displayed to the user, and does not need to remember or use the object identification code, the ordering process is simple and fast. The invention will be further described below with reference to the drawings and preferred embodiments. [Embodiment] First, the structure of a conventional radio system shown in FIG. 1 will be studied. Radio systems are based on standards such as UMTS (Universal Mobile Telephone System) or WCDMA (Broadband Code Division Multiple Access). The core network corresponds to a combined structure such as a GSM (Global System for Wireless Communication) and a GPRS (General Packaging Radio Service) system. The GSM network element is used to implement the circuit conversion connection, and the GPRS network element is used to implement the packaging conversion connection. However, some network components are shared by the two systems. The center 100 represents a wireless service conversion center (MSC) and a servo GpRs support node (SGSN), which can be used for circuit conversion and packaging conversion signal transmission in the radio system, respectively. Since the center 100 can control all traffic of I238612 in the radio system, the center 100 can collect the accounting information of each user, and the accounting information is used to request payment and accounting. The core network may include a gateway unit 102, which is represented by a gateway wireless service switching center (GMSC) and a GPRS support node (GGSN). GMSC is used for the circuit conversion connection between the core network and the external network, such as Public Land Wireless Network (PLMN) or Public Switched Circuit Network (pstn), etc., and GGSN is used for the core network and external networks such as the Internet. Packaging conversion connection between lines. The center 100 controls a radio access network (RAN) 104, which may be provided with at least one base station controller 106 for controlling at least one base station 108. The base station controller 106 is also called a radio network controller, and the base station 108 may be called a node B. A user terminal, such as a mobile phone, communicates with at least one base station B using a radio interface. As an important component of this solution, the server 204 can be connected to the center 100, but it can also be connected to the gateway 102 or some parts of the RAN 104. 'In a particular application, the server 112 may utilize a radio interface to communicate with the radio interface in the same manner as the user terminal 110. User terminals can communicate using the GPRS method in parallel channels. The connection setting using the GPRS method is used to transmit packaging data having an address and controlling data other than the conventional data. Several types of connections can be simultaneously ==;:! The packaging conversion method is applicable to the data transmission in which the transmitted data is generated in a bluff direction. The data link is set up during the transmission period on this occasion, and only needs to be set up when transmitting the packet u. This will significantly reduce costs and capacity when setting up and using the network. 9 1238612 The solution shown is outlined in Figure 2. -A system consisting of the following components: Electric season system. In many uses, it can be called video wireless 〇〇, content production tool 202, server =, = :, unified network and at least-user terminal. The broadcasting system transmitting ^ ^ to the user is an electric winding τν network, a satellite τν network, ... a wire frequency TV network, a radio frequency gauge or a terrestrial network, and / or = τν or a radio network using digital transmission technology. Users of the broadcast system may differ from users of the radio system 206. The delivery system of the item provider is also included in this system, which can be used to deliver and purchase items. A broadcast transmission system 200, such as a radio station, will transmit the media stream. The media stream is such as a radio or TV program. In addition to a broadcasting channel composed of a broadcasting system, the present invention also provides a flat-bundling channel, which utilizes the content production tool 202 Yuyi Radio System in the following manner. Under the control of the broadcast transmission system and the system 200, the content production unit 202 outputs a signal having information of a content item. The asset identification of the media stream, data about the music playing at that time, the program timetable 'DJ's message to the audience, etc. The signal may include the feature alone or a combination thereof. The identification of the items delivered or purchased is selected from a list of existing items managed by the item provider. Object identification refers to items that may have been bought by Lin. When the animal uses the radio system, the signal will enter a server 204 as a gateway to the radio system, and the server 204 will feed the network with the signal identifying the object related to the media stream to the radio line. If the user terminal 110 has started to use the parallel frequency material, the base station of the network will transmit 10 1238612 to the user terminal within the broadcast coverage. The required parameters are included in the transmission to the user terminal. Object identification: Pui / Keli H user terminal has a receiver of RDS signal, and object identification is also transmitted to the user terminal due to rdJ (radio data system) broadcast. In FM Γ broadcast poor material is encoded in the FM signal, so the ship signal can be applied ^ cattle and object identification including text, images, images, recordings, screen protectors' ringtones, user terminal vibration, flash , Bishear, webpage / WAP links, and the series or any combination of the above. The user who uses the user terminal 11 to display the object identification to the user and receives the ::: = or m signal has the opportunity to talk about buying the object. Search for objects while playing songs such as ""

St收:講買所提供之物件時,用戶可啟動在用戶 1 立而機110之螢慕上gg +夕丨丨、路 眷顯不之遞送或購買"按鍵以提出遞送 明求。如果係通過無線電系統將物件識別傳送至用戶 mi接收或獲知該廣播’僅需通過平行頻道即可接收 物件硪別,於此場合,用戶終端機不需廣播接收器。 不官物件識別是否通過無線電系統傳送或以廣播方 ,"^:::::;: ^-姓# 產生以以提出請求購買或遞送物 :二具有物件識別之信號係從用戶終端機U0發射至 ==206之基台。無線電系統206係利用附於物件 將f號傳送至物件提供者之遞送系統。如果物 係—#作員,物件可在物件資料庫208 t作為無 1238612 線電系統206之一部份。物件提供者亦可為伺服器2〇4之 管理員,於此場合可包括物件資料庫2〇8。此外物件提 供可為廣播業者,於是物件資料庫208亦可作為内容製 工具202之一部份。 請求遞送或購買之信號亦可由廣播業者系統(内容製 作工具202)所操控,而該請求可被用以製作及達至廣播業 者與物件提供者之間之盈利分享首重之統計。 〃 第3圖顯示廣播系統及伺服器之進一步詳情。如第2 圖所述,在媒體系統之平行頻道上可包括下列元件:廣播 發射系統200,内容製作工具2〇2,伺服器2〇4,盔線^ 統206及 ^ 至少-则戶終端機11〇。該無線電台之廣播發射系統_ 係使用尖端之數位内容管理系統以執行廣播,諸如⑽發 射,AM發射或數碼無線電或電視發射。 久 屋糸騎. 廣播發射系統200具有定時資訊模組3〇〇,動態内容 輸送模組3G2及-用戶介面3G4e在廣播頻道與平㈣道 =步發射之廣播之定時資訊係利用定時資訊模組編傳 達至伺服器204。定時資訊模組3〇〇提供特定節目之開始 =,時間’及廣告插播之定時資訊與歌曲之啟播及終止 啟^ °廣告及其他類似之插播之長度可通過諸如在插播 。時間所顯示之執行時間等予以扣減。 動心内谷輸送模組3〇2可將附加内容項目饋送至内容 202内之内容結構工具312及内容包裝機gw, 12 1238612 最後輸送至伺服器204中之内容輸送器322。來自動離内 容輸送 ^ 模、、且3 0 2之附加内容資訊包括諸如在廣播中發生之事件, 2問答比賽中獲勝者之名字等。當在節目中決定附加内容 貝讯後二例如在現場轉播,運動報導或廣播收音機之場合, 附加内容貧訊係通訊予内容包裝機31〇以動態性製作附加 内容項目。 此外’動態内容輸送模組302可通過内容製作工具 202之回饋模組314從互動機324接收互動性結果,作為 廣播之一部份,例如將投選結果顯示於TV上作為視頻重 疊。回饋模、组314將處理來自用戶之互動信號,並產生適 當展示以顯示於廣播人員或廣播接收器。 兴播人員利用用戶介面304以控制及調整相對於卢播 媒體流=内容項目之平行頻道定時。舉例而言,在平行頻 道中之h唬可間歇及恢復。該控制事件係通過伺服器 之同步化機器320以與用戶裝置11〇之互動器4〇〇通訊, 而該互動器400將調整平行頻道定時。 廣播内容輸送模組306可發射廣播至諸如FM無線電 接收器,τν組接收器等之廣播接收器35〇。該接收器 在用戶裝置中。 ° 内容製作工4 内容製作工具202,在多項用途中亦被稱為目視無線 電工具,係用以展示内容項目於用戶終端機上。内容製作 工具202係設在無線電台或電視台中,而内容製作工具 13 1238612 可與廣播發射系統200整合為一以形成一廣播系統2〇〇〇。 内容製作工具202係自動連結或人員利用内容製作工 具將物件識別連結至媒體流,其方式與内容項目連結至媒 體流之方式類似。内容結構工具312係設定定時以顯示各 個物件識別或另-項内容項目於用戶終端機之相關於廣播 媒體流時間線之定時(例如在節目開始後14:43: 〇2時將 内容項目顯示於用戶終端機之螢幕上),並根據媒體流之廣 播時間線以界定各個物件識別及其他内容項目之遞送。 μ谷I作工具202係製作内容項目及設定在平 行頻道中之用戶瀏覽結構。用戶瀏覽結構可設定傳送者, 物件之^格等。回應用戶介面而傳送至伺服器⑽之反應 係被饋送至内容製作工具204之回饋模組314中。 〜内谷、、Ό構工具3丨2係設定佈局以顯示内容項目及其他 内容物諸如在用戶終端機11G之螢幕上之尺寸及位置。 山ι内奋包裝機31〇係用以製作内容包裝以輸送至用戶終 ^機110 ’包括利用内容結構工具312製作之内容結構設 21將:ί不之内容項目,包括文字串,圖像檔案物件, 訊:内二t片段等。此外,具有來自定資訊模組300之資 後設裝模組310可在媒體流之廣播之前,期間及之 之可供性,在媒體物件可供時設定附加時段係 作與媒體流相連結之物件。 戶終端機110之螢幕上顯示之内容流,以與 14 1238612 廣播同步化。此外,内容製作工具202可供廣播業者管理 互動性元件,諸如運送及購買物件,投選及問答比賽等。St collection: When buying the provided items, the user can start the delivery on the 1st stand-alone 110's admirer gg + evening, the delivery or purchase of the customer " button to submit the delivery request. If the object identification is transmitted to the user through a radio system, mi receives or learns that the broadcast ’can receive the object only by a parallel channel, in which case the user terminal does not need a broadcast receiver. Unofficial object identification is transmitted through the radio system or broadcasted by the party, " ^ :::::;: ^-surname # is generated to make a request to purchase or deliver items: The signal with object identification is from the user terminal U0 Launch to abutment == 206. The radio system 206 is a delivery system that transmits an f-number to an object provider using an object attached thereto. If the object is a # clerk, the object can be used as part of the wireless system 206 t 1238612 in the object database 208 t. The object provider can also be the administrator of the server 204, in which case it can include the object database 208. In addition, the object provider can be a broadcaster, so the object database 208 can also be part of the content production tool 202. The signal requesting delivery or purchase can also be controlled by the broadcaster system (content production tool 202), and the request can be used to produce and reach the top statistics of profit sharing between the broadcaster and the object provider. 〃 Figure 3 shows further details of the broadcast system and server. As shown in Figure 2, the following elements may be included on the parallel channels of the media system: the broadcast transmission system 200, the content production tool 202, the server 204, the helmet line ^ system 206, and ^ at least-the home terminal 11〇. The radio station's broadcast transmission system_ uses a cutting-edge digital content management system to perform broadcasting, such as radio transmission, AM transmission, or digital radio or television transmission. Hisaya Ride. The broadcast transmission system 200 has a timing information module 300, a dynamic content delivery module 3G2, and a user interface 3G4e. The timing information of the broadcasts transmitted on the broadcast channel and the Pingdao Road = step is compiled using the timing information module. Communicate to server 204. The timing information module 300 provides the start of a specific program =, time ’and the timing information of the advertising break and the start and end of the song. The length of the advertisement and other similar breaks can be passed through, for example, the break. The execution time shown in the time is deducted. The Momentary Inner Valley Conveying Module 3002 can feed the additional content items to the content structure tool 312 and content packaging machine gw 12 1238612 in the content 202 and finally to the content conveyor 322 in the server 204. The content is automatically transferred from the content module, and the additional content information of 302 includes events such as those that occurred during the broadcast, and the names of the winners of the 2 quiz contests. When additional content is decided in the program, such as live broadcast, sports report or broadcast radio, the additional content poor information is communicated to the content packaging machine 3 10 to dynamically create additional content items. In addition, the 'dynamic content delivery module 302 can receive interactive results from the interactive machine 324 through the feedback module 314 of the content production tool 202 as part of the broadcast, such as displaying the voting results on a TV as a video overlay. The feedback module, group 314 will process the interactive signals from the user and generate an appropriate display for display to the broadcaster or broadcast receiver. Xingbiao personnel use the user interface 304 to control and adjust the parallel channel timing relative to Lu Biao media stream = content item. For example, hbl in intermittent channels can be intermittent and recovered. The control event is communicated with the interactive device 400 of the user device 110 through the synchronization machine 320 of the server, and the interactive device 400 will adjust the parallel channel timing. The broadcast content transmission module 306 can transmit a broadcast to a broadcast receiver 35 such as an FM radio receiver, a τν group receiver, and the like. The receiver is in the user device. ° Content Producer 4 The content creation tool 202, also called visual radio tool in many uses, is used to display content items on user terminals. The content production tool 202 is set in a radio or television station, and the content production tool 13 1238612 can be integrated with the broadcast transmission system 200 to form a broadcast system 2000. The content creation tool 202 is an automatic link or a person uses the content creation tool to link the object identification to the media stream in a manner similar to the way in which content items are linked to the media stream. The content structure tool 312 sets the timing to display the timing of each object identification or another content item on the user terminal in relation to the timeline of the broadcast media stream (for example, the content item is displayed at 14:43: 〇2 after the start of the program) User terminal on the screen), and define the delivery of each object identification and other content items based on the broadcast timeline of the media stream. The μ Valley I authoring tool 202 is used to create content items and user browsing structures set in parallel channels. The user browse structure can set the sender, the object grid, etc. The response sent to the server in response to the user interface is fed into the feedback module 314 of the content production tool 204. ~ Uchiya, Όstructural tools 3, 2 and 2 set the layout to display content items and other content such as the size and position on the screen of the user terminal 11G. Shani Neifen Packaging Machine 31 is used to make content packages for delivery to the user terminal 110 'Including the content structure created using the content structure tool 312 Design 21 will: Content items including text strings, image files Objects, news: two t fragments, etc. In addition, the post-installation module 310 with the information from the fixed information module 300 can be available before, during, and during the broadcast of the media stream. When the media object is available, an additional time period is set as a link to the media stream. object. The content stream displayed on the screen of the client terminal 110 is synchronized with the 14 1238612 broadcast. In addition, the content production tool 202 allows broadcasters to manage interactive components, such as shipping and purchasing items, voting and quizzes.

iOLJL 伺服器204提供用戶有關於根據其現有平行頻道選擇 之廣播媒體流之内容項目。伺服器204控制流向及來自用 戶終端機110之内容項目。它可確保定時輸送内容至用戶 =端機,同時可收集及轉送互動性結果予無線電台。伺服 器204控制用戶之數目。伺服器2〇4視需要將限制同時使 用平行頻道之用戶數目。伺服器2〇4亦可操控在各個用戶 終端機之不同應用平台所適用之内容。 同步裝置320從廣播發射系統2〇〇之定時資訊模組 300或内谷製作工具204接收啟始時間及廣告插播資訊。 此外同步裝置320可執行諸如同步運算以將用戶終端機 110之内部時間與廣播系統時間參考值同步化。、 内谷遞送裝置322係用以遞送由内容配套器31 〇所產 生之具有内容配套之信號。該信號係從内容遞送裝置322 饋送至伺服器204之互動器324,再通過無線電系統2〇6 將信號傳送至用戶終端機11〇。可傳送具有圖像物件用以 最適化各個用戶終端機之性能及螢幕尺寸之内容項目之用 戶,端機特定變數。具有物件識別或其他内容項目之一個 、内谷配套可對應於整個節目,並可在節目開始之前予以遞 迗。另一方面,該内容可以包含該二個在適當格式中之用 f終端機軟件模組之一個配套,諸如Java MIDiet及特定 即目之内容配套。它適用於錄製節目,其中該内容及内容 15 1238612 時間線已事先得知。於此場合,除了内容配套之外還可 送動恶内谷,以顧及廣播時内容之變異。事先輸送、 部份内容將可減少節目播出時無線電系統2〇6之二交: 量。同步及定時作業使内容可準時展現。 另一方面,内容亦可以内容塊方式動態遞送,盆中— 内容塊係對應於節目片斷。此法係適用於諸如FM益線廣 播,其中播放清單係取決於數首待播歌曲及插播廣告。- 互動裝置 互動裝置324可將來自用戶終端機110之遞送及購買 請求轉送至實際遞送請求物件之提供者動 應請求及遞送:作為資料庫,並回 幾110收集互動回應,並接供 發射系統_及廣播人貞作 該(、予廣播 „戶數目及參與互動之活動之統計資料。 330係用以管理有關用戶^ Λ 而該計費器 費交易向用戶终端=2件之計費交易’並根據計 請款單展示予媒體^统之用“人早。該交易係予以記錄以將 324可單獨或—起作為二。該計費器犯〇及互動裝置 個物件與至少&理裝置’用以記錄及處理各 ^^個用戶終端機之交易。 第4圖顯示用戶終 包括無線調變解調@,、 ’係由傳馳件所構成, 器處理器,記憶體,用戶介面,顯示 16 1238612 哭榮 、4外’用戶終端機110亦包括諸如TV或無線電調頻 2等之廣播接收器412,影像流裝置等。該用戶終端機通 ^係一行動或手提電話。 一用戶終端機110具有特定軟體模組以製作平行頻道經 驗。由塊體400-410所構成之此模組可利用諸如Symbian 等之原有操作系統,或諸如Java MIDP等之程式設計環境 予以貫施。 *從互動裝置324遞送至用戶終端機110之諸如物件識 別等之内容項目係被儲存於局部記憶體4〇2中。該内容结 構係與内容物件及螢幕佈局分離。内纟結構係指各個幻i 片之佈局,結構及形式,而幻燈片係指在特定時間下在用 戶二端機110中所展示之資訊。儲存於局部記憶體4〇2之 内容物件模組4022中之内容物件係指諸如文字及圖像 等。,容項目可用能夠加人文字及符號之樣版予以代表。 作為背景作業之内容可被儲存於局部記憶體之内容儲 存,或從中分離,藉以使諸如物件識別等所需之資訊經常 可供内容處理器4〇4及描繪器彻在需要時使用。該描繪 盗4〇6提供用戶該内容項目之視像及音響效果。現存資訊 亦可被儲存於局部記憶體憎之内容儲存器中,以備當無 法準時將動態内容遞送予用戶終端機時iiq時提供展示。 可讀财纽動平行頻道。用戶可選擇使用戶終端 接收及展示平行頻道資訊之作業。若用戶終端機ιι〇 ^-廣播頻道之接收器’用戶可選擇適當之廣播頻道而 用戶終端機U0將自動啟動接收及展示 17 1238612 動方式啟動。 當在用戶終端機110之平行頻道軟體作業被啟動時, 用戶終端機110將把關於本身之資訊發射至伺服器, 而伺服器204將通知用戶終端機11〇有關廣播媒體流。通 過關於用戶終端機11 〇之資訊,可輸送内容之特定變數, 包括最適化性能之圖像物件及各個用戶終端機丨丨〇之螢幕 尺寸。 當定時控制模組408連接伺服器204時,定時控制模 組408將執行同步運算以將用戶終端機11〇之内部時鐘與 伺服器204之時間同步化。可採用以計算將請求從用戶終 =機110傳送至伺服器204之來回延時及計算用戶終端機 時鐘與伺服器時鐘之差異為基準之簡單同步運算。一旦用 戶終端機110已進行同步化作業,而節目之啟始時間已 知,即可將廣播媒體流之時間線參考譯成用戶終端機i i 〇 之内部時鐘之參考。可將内容項目以與廣播同步之方式顯 示予用戶。 ” 疋時控制器4 0 8將決定節目是否已開始及現時時間線 ,置何在。若節目正在執行中,定時控制器408將自動搜 尋正確之内容項目以展示於用戶介面41〇。 當用戶終端機110之軟體被啟動而用戶終端機11〇已 接收在現時顯示之内容項目時,内容處理器404將開始執 内容處理器404將從内容結構記憶體4〇24中讀取内容 、、、"構定義以決定欲顯示之現有内容,並將内容項目與相關 佈局聯繫至描繪器406以供展示於用戶介面1〇。根據内容 18 1238612 定義,内容處理器404將通知定時控制器4〇8以產生 疋日守事件以根據内容結構啟動平行頻道中之進展。當該定 =事件發生時,内容處理器404再度被啟動以展示;」内 奋,目。處理器404再度讀取内容結構記憶體4〇24中之結 構疋義,決定現有内容項目與佈局,並傳送至欲予展示之 用戶介面410。 當諸如物件識別等之顯示内容項目具有可供用戶利 用選擇螢幕上按鍵小器具或輸入文字對文字之輸入小器具 以進行互動時,具有該行動之資訊之信號係從用戶介面 通訊至内容處理器404。該内容處理器404分析該行動及 啟動由該行動之内容結構所定義之交易。用戶活動將自動 啟動用戶終端機11〇與伺服器204之通訊,而用戶不需知 悉一長列之服務號碼,服務代碼或識別字串。用戶行動之 k號係從内容處理器404通訊至用戶終端機之互動裝置 4 0 0再通過無線電系統2 〇 6將信號發射至資料庫2 〇 8及可 能發射至伺服器204之互動裝置324。 繼之,係利用第5A及5B圖說明將物件遞送至用戶終 鳊機之方法。在該二圖中,假設物件提供者係將資料庫中 可存取之物件之清單通訊至廣播業者,具有需要達至遞送 及/或購買之參數,包括服務提供者之聯絡號碼,電台指定 訂購代碼’及各項可存取物件之獨特物件識別。 根據第5A圖,廣播部500(廣播系統2〇〇,内容製作 工具204及伺服器206)係在適當之廣播時段利用無線電系 統通過平行頻道傳送具有物件識別之信號5〇2以使物件可 19 1238612 供遞送及購買。該物件識別 > 麵廣播至用戶。戶播作4 RDS^從廣播系統 容包裝,除了上、十、=_容製作工具以製作一内 =互動類型(例如㈣一按鍵),文字字串及2 不予用Λ,並該促銷之定時有效性(啟始時間與終止時間) 二’飼服器204可選擇所需佈局及内容物件之版 特定用戶終端機類型之顯示圖像之正確尺寸版本。 物件識別身訊係根據來自無線電系統2_之定 ^以與無線電廣播同步之方式顯示㈣戶終端機110之螢 上。同時亦顯示可供用戶啟動遞送物件之請求之小器 具。,小器具可在媒體流開始之前被傳送至用戶終端機, i J益’、之顯不係與廣播同步。該小器具亦可與廣播同步 傳送及顯示予用戶終端機。該小器具可在諸如與物件連結 之媒體流(諸如特定歌曲或節目)開始時顯示予用戶。 —田用戶欲購買廣告促銷之物件時,他可啟動小器具, 藉以啟動遞送物件之交易。 在用戶終端機110所經驗之製作平行頻道之特定模組 =傳送父易信號504至物件提供者之資料庫2〇8。用戶終 鳊機11〇亦傳送具有物件識別之終端機識別(諸如mSisdn= 行動盯戶ISDN(積體服務數位網絡)或SIp(會話啟動協定) 位址)至資料庫208。用戶終端機丄丨〇亦可傳送有關交易 仏號504之信號506至廣播部500(至伺服器2〇6)以使廣播 業者立即監視及保持物件需求之統計資料。該信號6係 通過無線電系統傳送至廣播部5〇〇。 20 1238612 在物件提供者之資料庫208中,用戶終端機係從諸如 SMS(短訊服務)訊息之接收信號5〇4中予以識別。在回應請 求之下,資料庫將通過適當遞送管道(8似,WAp c〇D(盔線 應用協定内容遞送),MMS(多媒體傳訊服務))利用無線電系 統傳送連同訂購物件之信號508至用戶終端機11()。 ” 當用戶終端機110接收到具有物件之信號5〇8後,它 將通知用戶。該物件可被儲存於用戶終端機之記憶體中並 將被顯示予用戶。 第5B圖顯示訂購物件之另一項方式。類似第5a圖, 廣播部5GG將通過平行頻道利用無線電系統或通週廣播網 絡作為RDS信號在廣播適當時段傳送具有物件_之传號 5〇2使物件可供遞送及購f。而當用戶㈣買該促㈣件 時,他將啟動小器具以啟動遞送物件之交易。 、在用戶終端機中經歷之製作平行頻道之特定模組將 傳送交易信號510至廣播部500(伺服器2〇4)。伺服器將記 錄"亥叫求,加入統計資料及轉送至内容 用途。 乂 1八皿视 及猶二 〇(内容製作工具)傳送由站台特定訂購代碼 件朗所組叙具有請求之信號512至物件提供 2界疋之物件提供者之資料庫謂。該請求可為—文字 :需傳廣广:上°〇7過無線電系統傳送請求。廣播部5。〇 方而傳送終端機識別(諸如MSISDN或SIp)至伺服考2〇4。 ^件提供者之資料庫⑽將從諸如撕訊 號中識別料錢,並細騎求W騎遞 21 1238612 (SMS,WAP COD,MMS)傳送連同訂購内容之信號5〇8至用戶 終端機。 當用戶終端機110接收到具有物件之信號508時將通 知用戶。該物件可被儲存於用戶終端機之記憶體中。 當物件被傳送至用戶終端機時,可由終端機利用其袼 式或支援應用(例如通過MIME(多用途互聯網郵件延伸)型 式定位)予以識別。此項啟始識別可另外提供何種潛質性用 途。換言之,可將附加權益及限制附於物件上(諸如用戶之 轉送物件至他人之此力將被侷限)。於是,當特定用戶購買 由終端機轉送之特定物件時,該物件包括在使用時或複製 物件時之特惠權益及使用限制。 第6圖係顯示一種用戶終端機11〇,其螢幕顯示一物 件識別。名稱600表示當下可供之物件,而小器具6〇2係 作為可用數種方式啟動之快速鍵。該顯示可對觸動敏减 另一方面,在按壓特定按鍵604時,用戶終端機之部份按 鍵606或件何按鍵608可啟動小器具以傳送請求遞送物件 之交易信號。 最後,第7圖再次顯示本項方法之主要步驟。在步驟 700中,本項方法開始。在步驟7〇2,廣播系統係廣播^體 流。在步驟704,物件係連結廣播系統之媒體流。在步驟 706 ’係從廣播系統遞送物件之物件識別至至少一個用戶終 端機110。在步驟708,用戶終端機將以與媒體流同步之方 式展不物件識別。在步驟71〇,如果根據物件識別有至少 一個用戶請求遞送物件時,從至少一個用戶終端機通過^ 1238612 、复電系、、充之網絡傳送具有物^ ^ ^ ^ 物侔之咨粗注 叫〜心又易“唬至至少一個 小一徊田/ 。而在步驟712,係從資料庫遞送物件至至 V 個用戶終端機,通過盎線電李 號。在步驟m中,本項^法H充之網絡以傳送請求信 至用戶物:端提機供之者係對相關數位内容具有權利者,遞送内容 容之二刀配系統’及有能力向終端使用者提出内 實之遞送系統係負編及操持遞送 系統亦可啟動用戶之;:者之遞送 ^ 17 ^ . 般上係利用刼作員請款系統 予以元成’而網絡操作員係將成本加在用戶之月 ^通過網絡操作員具有遞送物件及為遞送物件請口款之雙 重身份。 在用戶終端機中,媒體系統提供積合之用戶經驗,可 供用戶開始收聽廣播及接收與廣播相關之f訊内容。媒體 系統之操作係根據二個頻道為準,即廣播頻道及平行頻 道。媒體彡統亦提供視頻及互動之平行頻道魏,諸如接 收及顯示内容及將用戶介面報告予伺服器。 以上係參照附圖之實施例說明本發明,然而本發明不 擬受限於該實施例,在中請專利範圍之内仍可作成多種變 更態樣。 23 1238612 【圖式簡單說明】 第1圖係一種無線電系統; 第2圖係一種媒體系統; 第3圖係廣播系統與伺服器之塊狀圖; 第4圖係用戶終端機之塊狀圖; 第5A圖係媒體系統中之信號; 第5 B圖係媒體系統中之信號;The iOLJL server 204 provides users with content items related to broadcast media streams selected based on their existing parallel channels. The server 204 controls the flow of content items from and to the user terminal 110. It can ensure that the content is transmitted to the user = terminal regularly, and interactive results can be collected and transmitted to the radio station. The server 204 controls the number of users. The server 204 will limit the number of users using parallel channels at the same time if necessary. The server 204 can also control the content applicable to different application platforms of each user terminal. The synchronization device 320 receives the start time and advertisement insertion information from the timing information module 300 of the broadcast transmission system 2000 or the Uchigani production tool 204. In addition, the synchronization device 320 may perform, for example, a synchronization operation to synchronize the internal time of the user terminal 110 with the broadcast system time reference value. The inner valley delivery device 322 is used to deliver a signal with a content set generated by the content setter 301. The signal is fed from the content delivery device 322 to the interactor 324 of the server 204, and then the signal is transmitted to the user terminal 11 via the radio system 206. Users can send content items with image objects to optimize the performance and screen size of each user terminal, terminal specific variables. One, Uchigani package with object identification or other content items can correspond to the entire program and can be delivered before the program starts. On the other hand, the content may include one package of the two terminal software modules in the appropriate format, such as Java MIDiet and specific immediate content packages. It is suitable for recording programs where the content and content 15 1238612 The timeline is known in advance. In this case, in addition to the content package, the evil valley can also be sent to take into account the content variation during broadcasting. Transmission in advance, part of the content will reduce the volume of radio system 206 bis when the program is broadcast. Synchronized and timed assignments allow content to be presented on time. On the other hand, the content can also be delivered dynamically in the form of content blocks, basin-content blocks correspond to program segments. This method is suitable for broadcasting such as FM benefit line, where the playlist depends on several songs to be played and commercials. -Interactive device The interactive device 324 can forward delivery and purchase requests from the user terminal 110 to the provider of the actual delivery request object. On request and delivery: as a database, and collect the interactive responses back to the 110 to receive the launch system. _ And the broadcaster Zhen Zuo to (, to broadcast „the number of households and participate in interactive activities statistics. 330 is used to manage the relevant users ^ Λ and the billing fee transaction to the user terminal = 2 billing transactions' According to the billing statement, it is displayed to the media ^ "Early morning." The transaction is recorded so that 324 can be used alone or together as two. The meter commits zero and interactive devices and at least & management devices. 'It is used to record and process the transactions of each ^^ user terminal. Figure 4 shows that the user finally includes wireless modulation and demodulation @ ,,' is composed of transmission software, processor, memory, user interface, Display 16 1238612 Crying, 4 Outside 'The user terminal 110 also includes a broadcast receiver 412 such as TV or FM2, video streaming device, etc. The user terminal is connected to a mobile or mobile phone. A user The terminal 110 has a specific software module to make parallel channel experience. This module composed of blocks 400-410 can be implemented using an original operating system such as Symbian or a programming environment such as Java MIDP. * Content items such as object identification delivered from the interactive device 324 to the user terminal 110 are stored in the local memory 402. The content structure is separated from the content objects and screen layout. The internal structure refers to each magic The layout, structure, and form of the i-film, and the slide show refers to the information displayed in the user's terminal 110 at a specific time. The content object stored in the content object module 4022 in the local memory 4202 refers to Such as text and images. Content items can be represented by samples that can be added with text and symbols. Contents that are used as background work can be stored in the local memory, or separated from it, so that objects such as object recognition can be identified. The required information is often available to the content processor 404 and the renderer when they are needed. The renderer 406 provides users with the visual and audio effects of the content item. Now The stored information can also be stored in the local memory's content storage, in case the dynamic content cannot be delivered to the user's terminal on time. IIQ can be displayed. Readable financial links can be parallel channels. Users can choose to enable the user's terminal Receiving and displaying parallel channel information. If the user's terminal ιι ^^-the receiver of the broadcasting channel ', the user can select the appropriate broadcasting channel and the user terminal U0 will automatically start receiving and displaying 17 1238612. When the parallel channel software operation of the terminal 110 is started, the user terminal 110 will transmit information about itself to a server, and the server 204 will notify the user terminal 110 about the broadcast media stream. Through the information about the user terminal 11 〇, specific variables of the content can be transmitted, including the image objects with optimized performance and the screen size of each user terminal 丨 丨 〇. When the timing control module 408 is connected to the server 204, the timing control module 408 will perform a synchronous operation to synchronize the internal clock of the user terminal 110 with the time of the server 204. A simple synchronous operation based on calculating the round-trip delay of sending a request from the user terminal 110 to the server 204 and calculating the difference between the clock of the user terminal and the server clock can be used. Once the user terminal 110 has performed synchronization and the start time of the program is known, the timeline reference of the broadcast media stream can be translated into the reference of the internal clock of the user terminal i i 〇. Content items can be displayed to users in sync with the broadcast. The time controller 408 will determine whether the program has started and the current timeline. Where the program is currently running, the timing controller 408 will automatically search for the correct content item to display on the user interface 41. When the user terminal When the software of the machine 110 is activated and the user terminal 11 has received the content item currently displayed, the content processor 404 will start to execute the content processor 404 to read the content from the content structure memory 4204. ; Construct a definition to determine the existing content to be displayed, and associate the content item with the relevant layout to the renderer 406 for display on the user interface 10. According to the definition of content 18 1238612, the content processor 404 will notify the timing controller 408 To generate the next day event to start the progress in the parallel channel according to the content structure. When this event = event occurs, the content processor 404 is activated again for display; "Nei Fen, head. The processor 404 reads the structure definition in the content structure memory 4024 again, determines the existing content item and layout, and transmits it to the user interface 410 to be displayed. When a display content item such as object recognition has a user to interact with a widget on the selection screen or a text-to-text input gadget, the signal with information about the action is communicated from the user interface to the content processor 404. The content processor 404 analyzes the action and initiates a transaction defined by the content structure of the action. The user activity will automatically start the communication between the user terminal 110 and the server 204, and the user does not need to know a long list of service numbers, service codes or identification strings. The k number of the user's action is an interactive device 400 that communicates from the content processor 404 to the user terminal, and then transmits the signal to the database 2008 through the radio system 2006 and an interactive device 324 that may transmit to the server 204. Next, the method of delivering objects to the user terminal is described using FIGS. 5A and 5B. In the two figures, it is assumed that the object provider communicates the list of accessible objects in the database to the broadcaster, with the parameters needed to reach the delivery and / or purchase, including the contact number of the service provider, and the station specifies the order Code 'and unique object identification of each accessible object. According to FIG. 5A, the broadcasting unit 500 (broadcasting system 200, content production tool 204, and server 206) transmits a signal 502 with object identification through a parallel channel using a radio system at an appropriate broadcasting time to make the object 19 1238612 For delivery and purchase. The object identification > is broadcast to the user. The home broadcast is 4 RDS ^ from the broadcast system content packaging, except for the top, ten, and = _ capacity production tools to make an internal = interactive type (such as one key), text strings and 2 are not allowed Λ, and the promotion Timing validity (start time and end time) 2. The feeder 204 can select the required layout and content object version. The correct size version of the display image for the specific user terminal type. The object identification information is displayed on the screen of the user terminal 110 in a synchronized manner with the radio broadcast according to the order from the radio system 2_. It also displays gadgets that allow users to initiate requests to deliver items. , Gadgets can be transmitted to the user's terminal before the start of the media stream. The gadget can also be transmitted and displayed to the user terminal in synchronization with the broadcast. The gadget may be displayed to the user at the beginning of a media stream, such as a particular song or show, associated with an object. —When the Tian user wants to purchase the objects for advertisement and promotion, he can start the gadget to start the transaction of delivering the objects. A specific module for making parallel channels as experienced in the user terminal 110 = transmitting the parent signal 504 to the object provider's database 208. The user terminal 110 also transmits a terminal identification (such as mSisdn = Mobile ISDN (Integrated Services Digital Network) or SIp (Session Initiation Protocol) address) with object identification to the database 208. The user terminal can also send a signal 506 related to the transaction number 504 to the broadcasting department 500 (to the server 206) so that the broadcasting industry can immediately monitor and maintain the statistical data of the object demand. The signal 6 is transmitted to the broadcasting department 500 through a radio system. 20 1238612 In the object provider's database 208, the user terminal is identified from a received signal 504 such as an SMS (Short Message Service) message. In response to the request, the database will use a radio system to transmit the signal 508 of the ordered item to the user terminal through an appropriate delivery channel (8, WAp COD (helmet line application agreement content delivery), MMS (multimedia messaging service)) Machine 11 (). When the user terminal 110 receives a signal 508 with an object, it will notify the user. The object can be stored in the memory of the user terminal and will be displayed to the user. Figure 5B shows another ordering item. One way. Similar to Figure 5a, the broadcasting unit 5GG will use a radio system or a weekly broadcast network as an RDS signal to transmit the serial number 502 with the object_ at the appropriate time of the broadcast through parallel channels to make the object available for delivery and purchase. And when the user buys the promotion, he will start the gadget to start the transaction of delivering the item. The specific module that made the parallel channel experienced in the user terminal will send a transaction signal 510 to the broadcasting department 500 (server 2〇4). The server will record the record, add statistics, and transfer it to the content. 乂 1 Yao Panshi and Ju 220 (content production tool) transmission by the site-specific ordering code set by Long So The requested signal 512 goes to the object provider's database of the object provider. The request can be-text: need to be transmitted to the public: the request is transmitted through the radio system. The broadcasting department 5. Send the terminal identification (such as MSISDN or SIp) to the servo test 204. ^ The database of the file provider will identify the money from the signal, such as a tear signal, and ask for W 21 2138612 (SMS, WAP COD, MMS) sends a signal 508 together with the ordered content to the user terminal. The user terminal 110 will notify the user when receiving the signal 508 with the object. The object can be stored in the memory of the user terminal. When the object is When transmitted to the user's terminal, it can be identified by the terminal using its mode or supporting applications (such as through MIME (Multipurpose Internet Mail Extensions) type positioning). This initial identification identifies what additional potential uses could be provided. In other words, Additional rights and restrictions can be attached to the object (such as the user's ability to transfer objects to others will be limited). Therefore, when a specific user purchases a specific object forwarded by the terminal, the object includes the use or copy of the object Special benefits and restrictions on use. Figure 6 shows a user terminal 110, whose screen displays an object identification. The name 600 indicates the objects that are currently available, Gadget 602 is a quick key that can be activated in several ways. This display can be sensitive to touch. On the other hand, when a specific key 604 is pressed, some keys 606 or 608 of the user terminal can activate the key. The appliance transmits a transaction signal requesting the delivery of the object. Finally, Figure 7 shows the main steps of the method again. In step 700, the method starts. In step 702, the broadcasting system broadcasts the stream. In step 704, the object is a media stream connected to the broadcasting system. At step 706, the object is delivered from the broadcasting system to at least one user terminal 110. At step 708, the user terminal will display the object in a synchronized manner with the media stream. Identify. In step 71, if there is at least one user requesting delivery of the object according to the object identification, the at least one user terminal transmits the object with the object ^ ^ ^ ^ ^ ~ Heart is easy to "blind to at least one Xiaoyi Lutian /. And in step 712, the object is delivered from the database to V user terminals, through the Angular Line Lee. In step m, this method Hchong's network sends request letters to users: those who provide terminal content are those who have rights to the relevant digital content, two content distribution systems that can deliver content, and a delivery system that is capable of presenting end-users with an actual delivery system. The negative editor and the operation delivery system can also start the user's delivery of :: ^ 17 ^. Generally, the system uses the operator's request for payment system to complete the system ', and the network operator adds the cost to the user's month ^ through the network operation The operator has the dual status of delivering articles and asking for payment for delivering articles. In the user terminal, the media system provides integrated user experience for users to start listening to broadcasts and receive broadcast-related content. Media systems The operation is based on two channels, namely the broadcast channel and the parallel channel. The media system also provides video and interactive parallel channels, such as receiving and displaying content and reporting the user interface to the server. The above is implemented with reference to the drawings The example illustrates the present invention, but the present invention is not intended to be limited to this embodiment, and various changes can be made within the scope of the Chinese patent. 23 1238612 [Simplified illustration of the drawing] Fig. 1 is a radio system; Figure 3 shows a media system; Figure 3 shows a block diagram of a broadcast system and a server; Figure 4 shows a block diagram of a user terminal; Figure 5A shows signals in a media system; Figure 5B shows a media system Signal

第6圖係顯不具有物件識別之用戶終端機之顯示器; A 第7圖係代表本發明方法之流程圖。 【符號說明】 102 -閘道單元 10 6 _基台控制器 110 _用戶終端機 202 -内容製作工具 206 -網絡 組 304 -用戶介面 組 310 -内容配套 320 -同步裝置 324 -互動裝置 350 -廣播接收器 404 -内容處理器 408 -定時控制模組 10 0 -中心 104 -無線電存取網絡 108 -基台 2 0 0 _廣播發射系統 204 -伺服器 300 -定時資訊模組 302 -動態内容遞送模 306 -廣播内部遞送模 312 -内容結構工具 322 -内容遞送裝置 330 -請款裝置 400 -互動裝置 406 -描繪器 24 1238612 410 - 用戶介面 412 - 廣播接收器 500 - 廣播部 502 - 展示時間線 504 - 交易信號 506 - 信號 508 - 信號 600 - 名稱 602 - 小器具 604 - 特定按鍵 606 - 部份按鍵 608 - 任何按鍵 25Fig. 6 is a display showing a user terminal without object identification; A Fig. 7 is a flowchart representing the method of the present invention. [Symbol description] 102-Gateway unit 10 6 _ Base station controller 110 _ User terminal 202-Content production tool 206-Network group 304-User interface group 310-Content supporting 320-Synchronization device 324-Interactive device 350-Broadcast Receiver 404-Content Processor 408-Timing Control Module 10 0-Center 104-Radio Access Network 108-Base Station 2 0 0 _ Broadcast Transmission System 204-Server 300-Timing Information Module 302-Dynamic Content Delivery Module 306-Broadcast internal delivery module 312-Content structure tool 322-Content delivery device 330-Payment device 400-Interactive device 406-Renderer 24 1238612 410-User interface 412-Broadcast receiver 500-Broadcast department 502-Display timeline 504 -Trading signal 506-Signal 508-Signal 600-Name 602-Gadget 604-Specific button 606-Part button 608-Any button 25

Claims (1)

1238612 拾、申請專利範園: 【申請專利範圍】 1 · 一種將有關廣播媒體流之物件遞送至一無線電系 統(206)之用戶終端機(11〇)之方法,其特徵在於·· 利用廣播系統(2000)以廣播該媒體流, 將物件連結至廣播系統(2 〇 〇 〇 )之媒體流, 從廣播系統(2000)將物件之物件識別遞送予至少一 個用戶終端機(11〇), 展不與在用戶終端機(11〇)中之媒體流同步化之物件 識別, 並在用戶請求根據物件識別遞送物件時將一交易信 號連同物件識別通過無線電系統(2〇6)從用戶終端機(11〇) 傳送至具有至少一個物件之資料庫(2〇8),及 從資料庫(208)遞送物件識別之物件至用戶終端機 (110),係通過無線電系統(2〇6)傳送請求信號。 2·如申請專利範圍第丨項所述之方法,其特徵在於提 供廣播系統(2GG0)在物件提供者之資料庫()中存在之 物件識別。 3·如申凊專利範圍第丨項所述之方法,其特徵在於在 廣播系統(2000)中製作物件及物件識別,並將物件儲存於 資料庫(208)中。 26 1238612 4·如申請專利範圍第1項所述之方法甘& 過無線電系統從廣㈣統(2_)遞送予至^特徵在於通 機(110)。 夕一個用戶終端 '•即τ靖寻刊靶㈤Α項尸;之方法,農 廣播系統⑽0)遞送物件識別予至少_個 ⑴ 作為RDS廣播。 〜細機Ul(1238612 Patent application park: [Scope of patent application] 1. A method for delivering objects related to broadcast media streams to a user terminal (11) of a radio system (206), which is characterized by using a broadcast system (2000) broadcast the media stream, link the object to the media stream of the broadcasting system (2000), and from the broadcasting system (2000), deliver the object's object identification to at least one user terminal (11), and show that Object identification synchronized with the media stream in the user terminal (11), and when the user requests to deliver the object based on the object identification, a transaction signal is sent along with the object identification from the user terminal (11) via the radio system (206) 〇) The transmission to the database (208) with at least one object, and the delivery of the object identified by the object from the database (208) to the user terminal (110), the request signal is transmitted through the radio system (206). 2. The method according to item 丨 of the scope of patent application, which is characterized by providing the identification of objects existing in the database () of the object provider by the broadcasting system (2GG0). 3. The method as described in item 丨 of the patent application scope, which is characterized by making objects and identifying objects in a broadcasting system (2000), and storing the objects in a database (208). 26 1238612 4. The method described in item 1 of the scope of patent application is to be delivered from the radio system (2_) to ^ via a radio system, which is characterized by the unit (110). A user terminal 'i.e., τ Jing Xun Xun's target ㈤ A corpse; method, agricultural broadcasting system ⑽0) delivery of object identification to at least _ ⑴ as RDS broadcast. ~ Thin machine Ul ( 6·如申請專利範圍第i項所述之方法,其特徵在於通 過無線電系統㈣戶終端機直接傳送交㈣號至物件提供 者之貧料連。 、7·如申請專利範圍第1項所述之方法,其特徵在於通 過無線電系統首先從用戶終端機遞送交易信號至作為廣播 系統(2000)之伺服器(204),並從伺服器將具有物件識別之 信號傳送至物件提供者之資料庫(208)。 8·如申請專利範圍第丨項所述之方法,其特徵在於將 物件識別連結至媒體流使物件識別附在媒體流之廣播時間 、線上’並根據媒體流之廣播時間線遞送物件識別。 9.如申請專利範圍第1項所述之方法,其特徵在於傳 送每一物件至用戶終端機之記錄及處理係利用一交易 裝置。 27 1238612 1 〇·如申凊專利範圍第1項所述之方法,其特徵在於 ^用用戶終端機識別物件識別與物件之格式,該識別資訊 =括所需之支援應用,有關物件之附加權,與物件相關之 送限制,或上述之任何組合。 _丨1· 一種用以廣播媒體流之有關廣播系統(2〇〇〇)之媒 體系統,其特徵在於該媒體系統另外包括·· 具有至少一個基台及至少一個用戶終端機(110)之無 線電系統(206),該廣播系統(2000)具有與無線電系統之連 接, 廣播系統(2000)係用以將至少一個物件識別連結至 廣播媒體流之廣播時間線,而廣播系統(2000)係用以將物 件識別遞送至用戶終端機(丨丨〇 ); 该用戶終端機(11〇)係用以接收來自廣播系統(2〇〇〇) 之至少一個物件識別,及用以展示與媒體流同步之至少一 個物件識別,及該用戶終端機(11〇)係用以在用戶請求根據 物件識別遞送物件時通過無線電系統(2〇6)傳送具有物件 識別之交易信號至具有至少一個物件之資料庫(2〇8),及 而該資料庫(208)係用以通過無線電系統(206)遞送 物件識別之物件至傳送請求信號之用戶終端機(11〇)。 12.如申請專利範圍第η項所述之系統,其特徵在於 該物件提供者之資料庫(2〇8)係用以提供廣播系統(2000) 在資料庫(208)中存在之物件之物件識別。 28 1238612 13.如申請專利範圍第u 該廣播系統(2000)係用以製作件述特徵在於 儲存在資料庫(_中。物件及物件識別,並將物件 14·如申請專利範圍第u 該廣播系統(2000)係用以通過I、電克遞、:物:徵在於 至少-個用戶終端機⑴。)。電糸統遞运物件識別予 ^如中請專㈣㈣U項所収线,其特徵在於 以廣播糸統(2000)係用以遞送物件識別予至少一個用戶終 端機(110)作為RDS廣播。 、 16.如申請專利範圍第u項所述之系統,其特徵在於 該用戶終端機⑴〇)剌料過無線電线將交易信號直 接傳送至物件提供者之資料庫(208)。 17·如申凊專利範圍第11項所述之系統,其特徵在於 該媒體系統另外包括用於廣播系統(2〇〇〇)之伺服器 (204),及該用戶終端機(11〇)係用以通過無線電系統傳送 交易信 號至伺服器(204),該伺服器(204)係用以傳送信號連同物 件識別至物件提供者之資料庫(208)。 29 1238612 如申請專利範圍第11項所述之系統,其特徵在於 該廣播系統(2000)具有一内容製作工具(2〇2),係用以將物 件識別連m於媒體流使該物件識別附於媒體流之廣播時間 線,並根據媒體流之廣播時間線以遞送該物件識別。 19」如申請專利範圍第u項所述之系統,其特徵在於 該媒體系統另外包括用以記錄及處理各個物件轉送至用戶 終端機以提供請款用途之請款裝置(330)。 2〇·如申請專利範圍第u項所述之系統,其特徵在於 該用戶終端機(110)係用以識別物件識別及物件之袼式,該 識別資訊包括所需之支援應用,有關物件之附加權,與物 件相關之轉送限制,或上述之任何組合。 21·種無線電系統之用戶終端機,其特徵在於該用 戶終端機(110)係用以·· 、^ ^接收來自廣播系統(2000)之物件之物件識別,該物件 係與廣播系統(2000)中之廣播媒體流連結及同步, 展不在用戶終端機(110)中與媒體流同步之物件識 別, ° 在用戶根據物件識別請求遞送物件時通過無線電系 統(206)傳送具有物件識別之交易信號至具有至少一個物 件之資料庫(208),及 接收通過無線電系統(206)從資料庫(2〇8)遞送之物 30 1238612 件識別之物件。 性在於^請專職圍第21項料H終端機,其特 徵在於该用戶終端機⑴G) ^ ^ r9nnnx , …綠%糸統從廣播 糸、、充(20〇〇)接收物件識別。6. The method as described in item i of the patent application scope, characterized in that the user terminal of the radio system directly transmits the delivery number to the poor supplier of the object provider. 7. The method according to item 1 of the scope of patent application, characterized in that the transaction signal is first delivered from the user terminal to the server (204) as the broadcasting system (2000) through the radio system, and the server will have objects from the server The identified signal is transmitted to the database (208) of the object provider. 8. The method according to item 丨 of the scope of patent application, characterized in that the object identification is linked to the media stream so that the object identification is attached to the broadcast time of the media stream, online 'and the object identification is delivered according to the broadcast timeline of the media stream. 9. The method according to item 1 of the scope of patent application, characterized in that the recording and processing of transmitting each item to the user terminal uses a transaction device. 27 1238612 1 〇 · The method described in the first item of the patent scope of the application, characterized in that the user terminal is used to identify the object identification and the format of the object. The identification information includes the required supporting applications and the additional rights of the object. , Delivery restrictions related to the item, or any combination of the above. _ 丨 1 · A media system related to a broadcast system (2000) for broadcasting media streams, characterized in that the media system additionally includes a radio having at least one base station and at least one user terminal (110) System (206), the broadcast system (2000) has a connection to a radio system, the broadcast system (2000) is used to link at least one object to a broadcast timeline of a broadcast media stream, and the broadcast system (2000) is used to Object identification is delivered to the user terminal (丨 丨 〇); the user terminal (11) is used to receive at least one object identification from the broadcasting system (2000), and to display the synchronization with the media stream At least one object identification, and the user terminal (11) is used to transmit a transaction signal with object identification to a database with at least one object via a radio system (206) when the user requests delivery of the object based on the object identification ( 2008), and the database (208) is used to deliver the object identified by the radio system (206) to the user terminal (11) that transmits the request signal12. The system as described in item η of the scope of patent application, characterized in that the database (208) of the object provider is an object for providing the objects existing in the database (208) of the broadcasting system (2000) Identify. 28 1238612 13. If the scope of the patent application is u, the broadcasting system (2000) is used to produce pieces that are characterized by being stored in the database (_. Objects and objects are identified, and the objects are 14 · as the scope of the patent application, the broadcast The system (2000) is used to pass I, telegram,: property: sign in at least one user terminal.). The electronic system delivers the object identification to the line as specified in item U. It is characterized in that the broadcasting system (2000) is used to deliver the object identification to at least one user terminal (110) as an RDS broadcast. 16. The system as described in item u of the scope of patent application, characterized in that the user terminal (⑴) is expected to transmit the transaction signal directly to the database (208) of the object provider via a radio line. 17. The system as described in item 11 of the scope of patent application, characterized in that the media system further includes a server (204) for a broadcasting system (2000), and the user terminal (11〇) system It is used to transmit the transaction signal to the server (204) through the radio system, and the server (204) is used to transmit the signal along with the object identification to the database (208) of the object provider. 29 1238612 The system according to item 11 of the scope of patent application, characterized in that the broadcasting system (2000) has a content production tool (202) for connecting the object identification to the media stream to make the object identification attached. The broadcast timeline of the media stream, and the object identification is delivered according to the broadcast timeline of the media stream. 19 "The system described in item u of the scope of patent application, characterized in that the media system further includes a payment requesting device (330) for recording and processing the transfer of various items to the user terminal for the purpose of requesting payment. 20. The system described in item u of the scope of patent application, characterized in that the user terminal (110) is used to identify the object identification and the method of the object, and the identification information includes the required supporting applications, the related object Additional rights, transfer restrictions related to the item, or any combination of the above. 21. A user terminal of a radio system, characterized in that the user terminal (110) is used for ..., ^ ^ to receive an object identification of an object from the broadcasting system (2000), and the object is related to the broadcasting system (2000) The broadcast media stream is connected and synchronized in the exhibition, and the object identification that is not synchronized with the media stream in the user terminal (110) is displayed. ° When the user delivers the object according to the object identification request, the transaction signal with the object identification is transmitted to the radio system (206) to A database (208) with at least one object, and receiving 30 12,386,12 identified objects delivered from the database (208) via the radio system (206). The characteristic lies in ^ please call the full-time terminal 21 item H, which is characterized by the user terminal (G) ^ ^ r9nnnx,… green%, all receive object identification from the broadcast 糸, 充 (200). 灿23·如申請專利範圍第21項所述之用戶終端機,其特 被在於該用戶終端機(U0)係用以從廣播系統(2000)接收 物件識別作為RDS廣播。 少24·如申請專利範圍第21項所述之用戶終端機,其特 徵在於忒用戶終端機(1 1 〇 )係用以通過無線電系統從廣播 系統(2000)直接傳送交易信號至物件提供者之資料庫。Can 23. The user terminal as described in item 21 of the scope of patent application, which is characterized in that the user terminal (U0) is used to receive object identification from the broadcasting system (2000) as an RDS broadcast. 24. The user terminal as described in item 21 of the scope of patent application, characterized in that the user terminal (1 10) is used to directly transmit the transaction signal from the broadcasting system (2000) to the object provider through the radio system. database. 25.如申請專利範圍第21項所述之用戶終端機,其特 徵在於該用戶終端機(110)係用以通過無線電系統傳送交 易^號至伺服器(204),該伺服器(204)係用以傳送信號連 同物件識別至物件提供者之資料庫(208)。 3125. The user terminal described in item 21 of the scope of patent application, characterized in that the user terminal (110) is used to transmit a transaction number to a server (204) via a radio system, and the server (204) is A database (208) for transmitting signals along with object identification to the object provider. 31
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