200425664 玖、發明說明： 【發明所屬之技術領域】 本發明係關於一種將有關廣播媒體流之物件遞送至 用戶終端機之方法及系統。 【先前技術】 諸如電視及收音機等廣播業者已著手於提供觀眾及 聽眾除了傳統媒體流以外之輔助數位服務，諸如節目資 訊，新聞，氣象報告，競赛報告等。通常輔助數位服務係 通過互聯網利用觀眾（聽眾）之個人電腦或可連接互聯網之 其他裝置遞送予觀眾。 廣播及電視台等均極冀望通過其服務將内容提供者 之内容予以傳送以從内容促銷中收取盈利。業者已在其網 頁上提供鈴聲及圖像，並可從内容提供者系統遞送予用 戶。用戶必須通過瀏覽網頁以存取現存内容之資訊及如何 進行訂購。而廣播業者必須在廣播媒體中促銷網址以吸引 用戶到訪該網址。 然而，在獲取及遞送物件方面存有一些問題。通常人 們在接收廣播時未擁有具備進入互聯網之PC。此外，通過 複雜之互聯網結構以瀏覽正確之服務網址將耗時費力。再 者，例如獲取鈐聲時需要用戶遞送文字訊息至具有服務代 碼及内容識別字串之特定服務號碼。該服務代碼及識別字 串很難記取。存取服務之複雜度導致用戶連接該項服務時 產生高度障礙及低服務率。 【發明内容】 本發明之目的係提供一種將物件遞送予用戶之改良 方法及系統。本發明之目的在於提供一種將有關廣播媒體 流之物件遞送予無線電系統之用戶終端機之方法。該方法 另外包括：利用廣播系統廣播該媒體流，將物件連結至廣 播系統之媒趙流中，從廣播系統遞送物件之物件識別至至 少一個用戶終端機，展示與用戶終端機中之媒體流同步化 之物件識別，並在用戶根據物件識別請求遞送物件時利用 無線電系統從用戶終端機傳送具有物件識別之交易信號傳 送至至少一物件之資料庫，及通過無線電系統從資料庫遞 送物件識別之物件至傳送請求信號之用戶終端，機。 本發明之另一目的係提供一種有關廣播系統之媒體 系統，係用以廣播一媒體流。該媒體系統之特徵另外包括： 具有至少一個基台及至少一個用戶終端機之無線電系統， 该廣播系統具有與無線電系統之連接，廣播系統係用以將 至少一個物件識別連結至廣播媒體流之廣播時間線，而廣 播系統係用以將物件識別遞送至用戶終端機；該用戶終端 機係用以接收來自廣播系統之至少一個物件識別，及用以 展示與媒趙流同步之至少一個物件識別，及該用戶終端機 係用以在用戶請求根據物件識別遞送物件時通過羞線電系 統傳送具有物件識別之交易信號至具有至少一個物件之資 料庫’而該資料庫係用以通過無線電系統遞送物件識別之 物件至傳送請求信號之用戶終端機。 本發明之再一目的係提供一種無線電系統之用戶終 端機。該用戶終端機係用以接收來自廣播系統之物件之物 200425664 件識別，該物件係與廣播系統之廣播媒體流連結及同步， 展示在用戶終端機中與媒體流同步之物件識別，在用戶根 據物件識別請求遞送物件時通過無線電系統傳送具有物件 識別之交易信號至具有至少一個物件之資料庫，及接收通 過無線電系統從資料庫遞送之物件識別之物件。 本發明之較可取實施例係以附屬申請專利範圍予以 說明。 本發明之方法及系統具有多項效益。本發明可提供用 戶有關物件之資訊，同時讓用戶有機會請求及接收物件。 由於用戶僅需根據展示予用戶之物件識別以啟動物件之請 求，不需記取或使用物件之識別代碼，故訂購程序很簡易 快捷。 以下將藉附圖及較可取實施例進一步說明本發明。 【實施方式】 首先對第1圖所·示之習知無線電系統之結構作一研 究。無線電系統係以諸如UMTS(環球行動電話系統）或 WCDMA(寬頻代碼分部多向存取）等為基準。 核芯網絡係對應於諸如GSM(全球無線通訊系統）與 GPRS(通用包裝無線電服務）系統之組合結構。GSM網絡元 件係用以實施電路轉換連接，而GPRS網絡元件係用以實施 包裝轉換連接，然而有些網絡元件係由二系統所共用者。 中心100係分別代表可供無線電系統中之電路轉換及 包裝轉換信號傳輸之無線服務轉換中心（MSC)及伺服GPRS 支援節點（SGSN)。由於該中心100可控制無線電系統中之 8 200425664 所有交通，該中心100可網羅各個用戶之會計資訊，而該 會計資訊係用以請款記賬。 核芯網絡可包括一閘道單元102，係以閘道無線服務 轉換中心（GMSC)及GPRS支援節點（GGSN)予以代表。GMSC 係用以進行核芯網絡與外界網絡之間之電路轉換連接，例 如大眾土地無線網絡（PLMN)或大眾轉換電路網絡（PSTN) 等，而GGSN係用以進行核芯網絡與諸如互聯網等外界線絡 之間之包裝轉換連接。 中心100係控制著一無線電存取網絡（RAN)l04，該網 絡可具備用以控制至少一個基台108之至少一.個基台控制 器106。該基台控制器106亦被稱為無線電網絡控制器， 而基台108可被稱為節點B。諸如行動電話等之用戶終端 機係利用無線電介面與至少一個基台B進行通訊。 作為本項方案之一重要組件之伺腋器204可連接於中 心100，但亦可連接至閘道102或RAN104之某些部份。在 特定用途中，伺服器112可利用無線電介面以與用戶終端 機110相同方式之無線電介面進行通訊。 用戶終端機可利用在平行頻道中之GPRS方法進行通 訊。利用GPRS方法之連線設定以輸送具有位址及控制除了 ' 實際數據以外之數據之包裝數據。數種連線可同時採用相 同之發射頻道。一種包裝轉換方法係適用於所發射數據係 以定向信號方式產生之數據發射。於該場合，不需為整個 發射時段設立數據鏈結，僅需在發射包裝之時設立。如此 將可在設定及使用網絡時顯著減低成本及節省容量。 9 200425664 本發明之解決方案係概述於第2圖。一種由下列元件 構成為特徵之媒體系統，在多項用途中可被稱為視㈣線 電系統：廣播發射系統200,内容製作工具2〇2，伺服器 204，無線電系統之網絡206及至少一用戶終端機11〇。將 廣播發射予用戶之廣播系統係電纜τν網絡，衛星τν網絡， 無線電頻率TV網絡，無線電電纜或地面網絡，及/或任何 ，用數位發射技術之TV或無線電網絡。廣播系統之用戶可 旎與無線電系統206之用戶有所不同。物件提供者之遞送 系統亦包括在本項系統中，可供遞送及購買物件。 諸如無線電台之廣播發射系統2〇〇將發射媒體流。該 媒體流係諸如無線電或TV節目。 除了由廣播系統所構成之廣播頻道之外，本發明亦提 供一平行頻道，係以下述方式利用内容製作工具2〇2與無 線電系統。在廣播發射系統2〇〇之控制下，該内容製作工 具202係輸出具有内容項目之資訊之信號。該資訊係有關 媒體流之物件識別，有關當時播放音樂之數據，節目時間 表，DJ致聽眾之訊息等。該信號可單獨包括該特徵或其組 合。所遞送或購買物件之物件識別係選擇自物件提供者所 &理之現存物件之清單中。物件識別指可能已被購買之遞 送物件。 當使用無線電系統時，信號將進入一伺服器204，作為 進入無線電系統之閘道，而該伺服器204係饋送具有相關 於媒體流之物件識別之信號至無線電系統之網絡。如果用 戶終端機110已啟動使用平行頻道時，網絡之基台將發射 10 200425664 信號至廣播覆蓋範圍内之用戶終端機110。遞送及購買所 需之參數係包括於傳送至用戶終端機110之物件識別中。 如果用戶終端機具有RDS信號之接收器，物件識別亦 可利用RDS(無線電數據系統）之廣播傳送至用戶終端機。 由於RDS資料係被編碼於FM信號中，故RDS信號可被應用 於FM廣播。 物件及物件識別包括文字，圖像，影像，錄音，游 戲，標s志，螢幕保護器，鈴聲，用戶終端機之震動，閃光， 嗶聲，網頁/WAP之鏈結，及上述之系列或任何組合。 當利用用戶終端機110將物件識別顯示予用戶時，接 收平行頻道或RDS #號之用戶有機會購買物件。可在諸如 與物件有關之歌曲播放之際將物件識別顯示予用戶。當用 戶希望接收或購貝所k供之物件時，用戶可啟動在用戶終 端機110之螢幕上顯示之"遞送”或"購買"按鍵以提出遞送 請求。如果係通過無線電系統將物件識別傳送至用戶，則 用戶不需接收或獲知該廣播，僅需通過平行頻道即可接收 物件識別，於此場合，用戶終端機不需廣播接收器。 不管物件識別是否通過無線電系統傳送或以廣播方 式傳送，相對於物件識別之反應可以相同方式進行。爷動" 購買”或”遞送"按鍵將產生信號以提出請求購w或遞送物 件，而該具有物件識別之信號係從用戶终端機110發射至 無線電系統206之基台。無線電系統2〇6係利用附於物件 識別之參數將信號傳送至物件提供者之遞送祕。如果物 件提供者係、-操作員，物件可在物件資料庫綱中作為無 11 200425664 線電系統206之一部份。物件提供者亦可為伺服器204之 管理員，於此場合可包括物件資料庫208。此外，物件提 供可為廣播業者，於是物件資料庫208亦可作為内容製作 工具202之一部份。 請求遞送或購買之信號亦可由廣播業者系統（内容製 作工具202)所操控，而該請求可被用以製作及達至廣播業 者與物件提供者之間之盈利分享首重之統計。 第3圖顯示廣播系統及伺服器之進一步詳情。如第2 圖所述，在媒體系統之平行頻道上可包括下列元件：廣播 發射系統200，内容製作工具202，伺服器204，無線電系 統206及 至少一個用戶終端機110。該無線電台之廣播發射系統200 係使用尖端之.數位内容管理系統以執行廣播，諸如FM發 射，AM發射或數碼無線電或電視發射。 廣播系統 廣播發射系統200具有定時資訊模組300，動態内容 輸送模組302及一用戶介面304。在廣播頻道與平行頻道 之同步發射之廣播之定時資訊係利用定時資訊模組300傳 達至伺服器204。定時資訊模組300提供特定節目之開始 及終止時間，及廣告插播之定時資訊與歌曲之啟播及終止 時間等。廣告及其他類似之插播之長度可通過諸如在插播 啟始時間所顯示之執行時間等予以扣減。 動態内容輸送模組302可將附加内容項目饋送至内容 製作工具202内之内容結構工具312及内容包裝機310, 12 200425664 最後輸送至伺服器204中之内容輸送器322。來自動態内 容輸送 模組302之附加内容資訊包括諸如在廣播中發生之事件， 在問答比赛中獲勝者之名字等。當在節目中決定附加内容 資訊後，例如在現場轉播，運動報導或廣播收音機之場合， 附加内容資訊係通訊予内容包裝機310以動態性製作附加 内容項目。 此外，動態内容輸送模組302可通過内容製作工具 202之回饋模組314從互動機324接收互動性結果，作為 廣播之一部份，例如將投選結果顯示於TV上作為視頻重 疊。回饋模組314將處理來自用戶之互動信號，並產生適 當展示以顯示於廣播人員或廣播接收器。 廣播人員利用用戶介面304以控制及調整相對於廣播 媒體流之内容項目之平行頻道定時。舉例而言，在平行頻 道中之信號可間歇及恢復。該控制事件係通過伺服器204 之同步化機器320以與用戶裝置11〇之互動器400通訊， 而該互動器400將調整平行頻道定時。 廣播内谷輸送模組306可發射廣播至諸如,[無線電 接收器，TV組接收器等之廣播接收器350。該接收器係設 在用戶裝置中。200425664 (1) Description of the invention: [Technical field to which the invention belongs] The present invention relates to a method and system for delivering an object related to a broadcast media stream to a user terminal. [Previous Technology] Broadcasters such as television and radio have set out to provide viewers and listeners with auxiliary digital services in addition to traditional media streams, such as program information, news, weather reports, competition reports, etc. Assisted digital services are usually delivered to viewers via the Internet using the viewer's (audience) personal computer or other Internet-connected device. Radio and television stations are desperately hoping to use their services to deliver content from content providers to collect profits from content promotions. Operators have provided ringtones and images on their web pages and can deliver them to users from the content provider system. Users must browse the web to access information about existing content and how to order. The broadcaster must promote the website in the broadcast media to attract users to the website. However, there are problems with obtaining and delivering items. Usually people do not own a PC with Internet access when receiving a broadcast. In addition, it will be time-consuming and labor-consuming to browse the correct service URL through the complicated Internet structure. Furthermore, for example, when obtaining a snore, the user is required to send a text message to a specific service number having a service code and a content identification string. The service code and identification string are difficult to remember. The complexity of accessing services results in high barriers and low service rates when users connect to the service. SUMMARY OF THE INVENTION The object of the present invention is to provide an improved method and system for delivering objects to users. An object of the present invention is to provide a method for delivering an object related to a broadcast media stream to a user terminal of a radio system. The method further comprises: broadcasting the media stream using a broadcasting system, linking the object to the media stream of the broadcasting system, identifying the object delivering the object from the broadcasting system to at least one user terminal, and displaying the synchronization with the media stream in the user terminal. Object identification, and when a user delivers an object according to the object identification request, a radio system is used to transmit a transaction signal with object identification from the user terminal to a database of at least one object, and a radio system is used to deliver the object identified by the object from the database to the transmission User terminal, machine requesting a signal. Another object of the present invention is to provide a media system related to a broadcasting system for broadcasting a media stream. The media system further includes: a radio system having at least one base station and at least one user terminal, the broadcast system having a connection with the radio system, and the broadcast system is used to identify at least one object to the broadcast of the broadcast media stream Timeline, and the broadcast system is used to deliver object identification to a user terminal; the user terminal is used to receive at least one object identification from the broadcast system and to display at least one object identification synchronized with the media stream, And the user terminal is used to transmit the transaction signal with the object identification to the database with at least one object through the shame line system when the user requests the delivery of the object based on the object identification, and the database is used to deliver the object through the radio system The identified object is sent to the user terminal which sends the request signal. Another object of the present invention is to provide a user terminal of a radio system. The user terminal is used to receive the 200425664 identification of objects from the broadcast system. The object is connected and synchronized with the broadcast media stream of the broadcast system. The object identification synchronized with the media stream displayed in the user terminal is displayed in the user ’s terminal. The object identification request transmits an object through a radio system to transmit a transaction signal with the object identification to a database having at least one object, and receives the object identified by the object delivered from the database via the radio system. Preferred embodiments of the present invention are described in terms of the scope of the attached patent application. The method and system of the invention have multiple benefits. The present invention can provide users with information about objects, while giving users the opportunity to request and receive objects. Since the user only needs to activate the object request based on the object identification displayed to the user, and does not need to remember or use the object identification code, the ordering process is simple and fast. The invention will be further described below with reference to the drawings and preferred embodiments. [Embodiment] First, the structure of a conventional radio system shown in FIG. 1 will be studied. Radio systems are based on standards such as UMTS (Universal Mobile Telephone System) or WCDMA (Broadband Code Division Multiple Access). The core network corresponds to a combined structure such as a GSM (Global System for Wireless Communication) and a GPRS (General Packaging Radio Service) system. The GSM network element is used to implement the circuit conversion connection, and the GPRS network element is used to implement the packaging conversion connection. However, some network components are shared by the two systems. The center 100 represents a wireless service conversion center (MSC) and a servo GPRS support node (SGSN), which can be used for circuit conversion and packaging conversion signal transmission in the radio system, respectively. Since the center 100 can control all traffic in the radio system, the center 100 can collect the accounting information of each user, and the accounting information is used to request payment and accounting. The core network may include a gateway unit 102, which is represented by a gateway wireless service switching center (GMSC) and a GPRS support node (GGSN). GMSC is used for the circuit conversion connection between the core network and the external network, such as Public Land Wireless Network (PLMN) or Public Switched Circuit Network (PSTN), etc., while GGSN is used for the core network and external networks such as the Internet. Packaging conversion connection between lines. The center 100 controls a radio access network (RAN) 104, which may be provided with at least one base station controller 106 for controlling at least one base station 108. The base station controller 106 is also referred to as a radio network controller, and the base station 108 may be referred to as a Node B. A user terminal, such as a mobile phone, communicates with at least one base station B using a radio interface. As an important component of this solution, the armpit 204 may be connected to the center 100, but may also be connected to the gateway 102 or some parts of the RAN 104. In a particular application, the server 112 may utilize a radio interface to communicate with the radio interface in the same manner as the user terminal 110. User terminals can communicate using the GPRS method in parallel channels. Use the GPRS connection setting to transmit packaging data with addresses and control data other than the actual data. Several connections can use the same transmit channel at the same time. A packaging conversion method is suitable for data transmission where the transmitted data is generated by directional signals. In this case, there is no need to set up a data link for the entire launch period, it only needs to be set at the time of launch packaging. This will significantly reduce costs and capacity when setting up and using the network. 9 200425664 The solution of the invention is outlined in Figure 2. A media system composed of the following components, which can be referred to as a video-on-line system in many uses: a broadcast transmission system 200, a content production tool 202, a server 204, a network 206 of a radio system, and at least one user Terminal 11． Broadcasting systems that broadcast to users are cable τν network, satellite τν network, radio frequency TV network, radio cable or terrestrial network, and / or any TV or radio network using digital transmission technology. Users of the broadcast system may differ from users of the radio system 206. The delivery system of the item provider is also included in this system, which can be used to deliver and purchase items. Broadcast transmission systems such as radio stations 200 will transmit media streams. The media stream is such as a radio or TV program. In addition to a broadcasting channel composed of a broadcasting system, the present invention also provides a parallel channel which utilizes a content production tool 202 and a radio system in the following manner. Under the control of the broadcast transmission system 2000, the content production tool 202 outputs a signal having information of a content item. The information is about the object identification of the media stream, the data about the music playing at that time, the program schedule, the DJ's message to the audience, etc. The signal may include the feature alone or a combination thereof. The item identification of delivered or purchased items is selected from a list of existing items & managed by the item provider. Item identification refers to delivery items that may have been purchased. When the radio system is used, the signal will enter a server 204 as a gateway to the radio system, and the server 204 feeds the signal to the radio system's network with the identification of the object related to the media stream. If the user terminal 110 has started to use the parallel channel, the base station of the network will transmit a signal of 10 200425664 to the user terminal 110 within the broadcast coverage area. The parameters required for delivery and purchase are included in the object identification transmitted to the user terminal 110. If the user terminal has a receiver for the RDS signal, the object identification can also be transmitted to the user terminal using RDS (Radio Data System) broadcast. Since the RDS data is encoded in the FM signal, the RDS signal can be applied to FM broadcasting. Objects and object recognition include text, images, images, recordings, games, logos, screen savers, ringtones, vibrations of user terminals, flashes, beeps, webpage / WAP links, and the above series or any combination. When the user terminal 110 is used to display the object identification to the user, the user receiving the parallel channel or RDS # has the opportunity to purchase the object. The object identification can be displayed to the user while a song related to the object is playing. When the user wishes to receive or purchase the item provided by the customer, the user can activate the "quote" or "purchase" button displayed on the screen of the user terminal 110 to make a delivery request. If the item is delivered through the radio system When the identification is transmitted to the user, the user does not need to receive or know the broadcast, and only needs to receive the object identification through the parallel channel. In this case, the user terminal does not need a broadcast receiver. Regardless of whether the object identification is transmitted through the radio system or broadcast. The method of transmission is relative to the object identification. The response to the object identification can be performed in the same way. The "action" or "deliver" button will generate a signal to make a request to purchase or deliver the object, and the signal with the object identification is from the user terminal. 110 is transmitted to the base station of the radio system 206. The radio system 206 uses the parameters attached to the object identification to transmit the signal to the object provider. If the object provider is an operator, the object can be stored in the object database. As part of the wireless system 206 of 11 200425664, the object provider can also be the management of the server 204 In this case, the object database 208 can be included. In addition, the object provider can be a broadcaster, so the object database 208 can also be part of the content production tool 202. The request for delivery or purchase of the signal can also be performed by the broadcaster system ( Content production tool 202), and the request can be used to produce and reach the top statistics of profit sharing between broadcasters and object providers. Figure 3 shows further details of the broadcast system and server. As shown in the figure, the following components may be included on the parallel channels of the media system: a broadcast transmission system 200, a content production tool 202, a server 204, a radio system 206, and at least one user terminal 110. The radio station's broadcast transmission system 200 A cutting-edge digital content management system is used to perform broadcasting, such as FM transmission, AM transmission, or digital radio or television transmission. The broadcasting system broadcasting system 200 has a timing information module 300, a dynamic content delivery module 302, and a user interface 304. The timing information of broadcasts transmitted simultaneously on the broadcast channel and the parallel channel uses the timing information module The group 300 communicates to the server 204. The timing information module 300 provides the start and end time of a specific program, and the timing information of the commercial break and the song start and end time, etc. The length of the advertisement and other similar bursts can be determined by, for example, The execution time displayed at the start time of the interruption is deducted. The dynamic content delivery module 302 can feed additional content items to the content structure tool 312 in the content production tool 202 and the content packaging machine 310, 12 200425664 to the server. Content Conveyor 322 in 204. The additional content information from the dynamic content delivery module 302 includes things such as an event that occurred during a broadcast, the name of a winner in a quiz, and so on. When additional content information is determined in a program, such as in a live broadcast, sports report, or broadcast radio, the additional content information is communicated to the content packaging machine 310 to dynamically create additional content items. In addition, the dynamic content delivery module 302 can receive interactive results from the interactive machine 324 through the feedback module 314 of the content production tool 202 as part of the broadcast, such as displaying the voting results on a TV as a video overlay. The feedback module 314 will process the interactive signal from the user and generate an appropriate display for display to a broadcaster or broadcast receiver. The broadcaster uses the user interface 304 to control and adjust the parallel channel timing of content items relative to the broadcast media stream. For example, signals in parallel channels can be intermittent and recovered. The control event is communicated with the interaction device 400 of the user device 110 through the synchronization machine 320 of the server 204, and the interaction device 400 will adjust the parallel channel timing. The broadcast inner valley transmission module 306 can transmit a broadcast to a broadcast receiver 350 such as, [radio receiver, TV group receiver, etc.]. The receiver is provided in the user device.
过容製作工I 内容製作工具202，在多項用途中亦被稱為目視無線 電工具，係用以展示内容項目於用戶終端機上。内容製作 工具202係設在無線電台或電視台中，而内容製作工具202 200425664 可與廣播發射系統200整合為一以形成一廣播系統2000。 内容製作工具202係自動連結或人員利用内容製作工 具將物件識別連結至媒體流，其方式與内容項目連結至媒 體流之方式類似。内容結構工具312係設定定時以顯示各 個物件識別或另一項内容項目於用戶終端機之相關於廣播 媒體流時間線之定時（例如在節目開始後14 : 43 : 02時將 内容項目顯示於用戶終端機之螢幕上），並根據媒體流之廣 播時間線以界定各個物件識別及其他内容項目之遞送。 此外，内容製作工具202係製作内容項目及設定在平 行頻道中之用戶瀏覽結構。用戶瀏覽結構可設定傳送者， 物件之價格等。回應用戶介面而傳送至伺服器204之反應 係被饋送至内容製作工具204之回饋模組314中。 内容結構工具312係設定佈局以顯示内容項目及其他 内容物件，諸如在用戶終端機110之螢幕上之尺寸及位置。 内容包裝機310#用以製作内容包裝以輸送至用戶終 端機110，包括利用内容結構工具312製作之内容結構設 定及將予顯示之内容項目，包括文字串，囷像檔案物件， 動畫’錄影片段等。此外，具有來自定資訊模組3〇〇之資 訊之内容包裝模組310可在媒體流之廣播之前，期間及之 後設定物件之可供性，在媒體物件可供時設定附加時段係 獲告知，但不可轉送或任何組合。媒體流之任何預期組件 亦可被用以製作與媒體流相連結之物件。 一般上内容製作工具202可供廣播業者製作觀看性發 表，並管理用戶終端機110之螢幕上顯示之内容流，以與 14 200425664 廣播同步化。此外，内容製作工具202可供廣播業者管理 互動性元件，諸如運送及購買物件，投選及問答比赛等。 伺服器 伺服器204提供用戶有關於根據其現有平行頻道選擇 之廣播媒體流之内容項目。飼服器204控制流向及來自用 戶終端機110之内容項目。它可確保定時輸送内容至用戶 終端機，同時可收集及轉送互動性結果予無線電台。伺服 器204控制用戶之數目。伺服器204視需要將限制同時使 用平行頻道之用戶數目。伺服器204亦可操控在各個用戶 終端機之不同應用平台所適用之内容。 同步裝置320從廣播發射系統200之定時資訊模組 300或内容製作工具204接收啟始時間及廣告插播資訊。 此外，同步裝置320可執行諸和同步運算以將用戶終端機 110之内部時間與廣播系統時間參考值同步化。 内容遞送裝置322係用以遞送由内容配套器31〇所產 生之具有内容配套之信號。該信號係從内容遞送裝置322 饋送至飼服器204之互動器324，再通過無線電系統206 將信號傳送至用戶終端機11〇。可傳送具有圖像物件用以 最適化各個用戶終端機之性能及螢幕尺寸之内容$目之用 戶終端機特定變數。具有物件識別或其他内容項目之一個 内容配套可對應於整個節目，並可在節目開始之前予以遞 送。另一方面，該内容可以包含該二個在適當格式中之用 戶終端機軟件模組之一個配套，諸如java μ I d 1 et及特定 節目之内容配套。它適用於錄製節目，其中該内容及内容 15 200425664 時間線已事先得知。於此場合，除了内容配套之外還可遞 送動態内容’以顧及廣播時内容之變異。事先輸送所有或 部份内容將可減少節目播出時無線電系統2〇6之網絡交通 量。同步及定時作業使内容可準時展現。 另一方面，内容亦可以内容塊方式動態遞送，其中一 内容塊係對應於節目片斷。此法係適用於諸如FM無線廣 播’其中播放清單係取決於數首待播歌曲及插播廣告。 互動裝置 互動裝置324可將來自用戶終端機110之遞送及購買 請求轉送至實際遞送請求物件之提供者之資料庫^該互動 裝置324或伺服器204之其他部份亦可作為資料庫，並回 應請求及遞送所請求之物件。此外，伺服器204之互動裝 置324可從用戶終端機11〇收集互動回應，並提供予廣播 發射系統200及廣播人員作為配合用途。互動裝置324可 製作及儲存用戶數目及參與互動之活動之統計資料。 什費器330係連接於無線電系統206上，而該計費器 330係用以管理有關用戶請求物件之計費交易，並根據計 費交易向用戶終端機發出請款單。該交易係予以記錄以將 請款單展示予媒體系統之用戶。該計費器330及互動裝置 324可單獨或一起作為交易處理裝置，用以記錄及處理各 個物件與至少一個用戶終端機之交易。 用_戶終端機 第4圖顯示用戶終端機11 〇，係由傳統組件所構成， 包括無線調變解調器，處理器，記憶體，用戶介面，顯示 16 200425664 ，等。此外，用戶終端機110亦包括諸如τν或無線電調頻 器等之廣播接收器412，影像流裝置等。該用戶終端機通 常係一行動或手提電話。 用戶終端機110具有特定軟體模組以製作平行頻道經 驗。由塊體400-410所構成之此模組可利用諸如Symbian 等之原有操作系統，或諸如Java MIDp等之程式設計環境 予以實施。 從互動裝置324遞送至用戶終端機110之諸如物件識 另J等之内谷項目係被错存於局部記憶想402中。該内容結 構係與内容物件及螢幕佈局分離。内容結構係指各個幻燈 片之佈局，結構及形式，而幻燈片係指在特定時間下在用 戶終端機110中所展示之資訊。儲存於局部記憶體4〇2之 内容物件模組4022中之内容物件係指諸如文字及圖像 等。内容項目可用能夠加入文字及符號之樣版予以代表。 作為背景作業之内容可被儲存於局部記憶體402之内容儲 存，或從中分離，藉以使諸如物件識別等所需之資訊經常 可供内容處理器404及描繪器406在需要時使甩。該描燴 器406提供用戶該内容項目之視像及音響效果。，與存資訊 亦可被儲存於局部記憶體402之内容儲存器中，以備當無 法準時將動態内容遞送予用戶終端機時11〇時提供展示。 可以數種方式啟動平行頻道。用戶可選擇使用戶終端 機110接收及展示平行頻道資訊之作業。若用戶終端機 包括一廣播頻道之接收器，用戶可選擇適當之廣播頻道而 用戶終端機110將自動啟動接收及展示平行頻道而非以手 17 200425664 動方式啟動。 當在用戶終端機110之平行頻道軟體作業被啟動時， 用戶終端機110將把關於本身之資訊發射至伺服器204， 而伺服器204將通知用戶終端機110有關廣播媒體流。通 過關於用戶終端機110之資訊，可輸送内容之特定變數， 包括最適化性能之圖像物件及各個用戶終端機11〇之螢幕 尺寸。 當定時控制模組408連接伺服器204時，定時控制棋 組408將執行同步運算以將用戶終端機11〇之内部時鐘與 伺服器204之時間同步化。可採用以計算將請求從用戶終 端機110傳送至伺服器204之來回延時及計算用戶終端機 時鐘與伺服器時鐘之差異為基準之簡單同步運算。一旦用 戶終端機110已進行同步化作業，而節目之啟始時間已 知，即可將廣播媒體流之時間線參考譯成用戶終端機11〇 之内部時鐘之參考。可將内容項目以與廣播同步之方式顯 示予用戶。 定時控制器408將決定節目是否已開始及現時時間線 位置何在。若節目正在執行中，定時控制器4〇8將自動搜 尋正確之内容項目以展示於用戶介面41〇。 當用戶終端機110之軟體被啟動而用戶終端機11〇已 接收在現時顯示之内容項目時，内容處理器4〇4將開始執 行。内容處理器404將從内容結構記憶體4〇24中讀取内容 結構定義以決定欲顯示之現有内容，並將内容項目與相關 佈局聯繫至描繪器406以供展示於用戶介面1〇。根據内容 18 200425664 結構定義，内容處理器404將通知定時控制器408以產生 定時事件以根據内容結構啟動平行頻道中之進展。當該定 時事件發生時，内容處理器404再度被啟動以展示下一内 容項目。處理器404再度讀取内容結構記憶體4024中之結 構定義，決定現有内容項目與佈局，並傳送至欲予展示之 用戶介面410。 當諸如物件識別等之顯示内容項目具有可供用戶利 用選擇螢幕上按鍵小器具或輸入文字對文字之輸入小器具 以進行互動時，具有該行動之資訊之信號係從用戶介面410 通訊至内容處理器404。該内容處理器404分析該行動及 啟動由該行動之内容結構所定義之交易。用戶活動將自動 啟動用戶終端機110與伺服器204之通訊，而用戶不需知 悉一長列之服務號碼，服務代，或識別字串。用戶行動之 信號係從内容處理器404通訊至用戶終端機之互動裝置 400,再通過無線電系統206將信號發射至資料庫208及可 能發射至伺服器204之互動裝置324。 繼之，係利用第5A及5B囷說明將物件遞送至用戶終 端機之方法。在該二圖中，假設物件提供者係蔣資料庫中 可存取之物件之清單通訊至廣播業者，具有需要遠至遞送 及/或購買之參數，包括服務提供者之聯絡號碼，電台指定 訂購代碼，及各項可存取物件之獨特物件識別。 根據第5A圖，廣播部500(廣播系統200，内容製作 工具204及伺服器206)係在適當之廣播時段利用無線電系 統通過平行頻道傳送具有物件識別之信號502以使物件可 19 200425664 供遞送及購買。該物件識別亦可作為RDS信號從廣播系統 2000廣播至用戶。廣播業者使用内容製作工具以製作一内 容包裝，除了上述之遞送及購買參數之外，將界定訂購所 需之用戶互動類型（例如按壓一按鍵），文字字串及立即顯 示予用戶，並該促銷之定時有效性（啟始時間與終止時間）。 此外，伺服器204可選擇所需佈局及内容物件之版 本，諸如特定用戶終端機類型之顯示圓像之正確尺寸版本。 物件識別資訊係根據來自無線電系統2〇〇〇之定時資 訊以與無線電廣播同步之方式顯示於用戶終端機11〇之螢 幕上。同時亦顯示可供用戶啟動遞送物件之請求之小器 具。該小器具可在媒體流開始之前被傳送至用戶終端機， 但小器具之顯示係與廣播同步。該小器具亦可與廣播同步 傳送及顯示予用戶終端機。該小器具可在諸如與物件連結 之媒體流（諸如特定歌曲或節目）開始時顯示予用戶。 當用戶欲麟買廣告促銷之物件時，他可啟動小器具， 藉以啟動遞送物件之交易。 在用戶終端機110所經驗之製作平行頻道之特定模組 將傳送交易信號504至物件提供者之資料庫208。用戶終 端機110亦傳送具有物件識別之終端機識別（諸如MS I SDN= 行動訂戶ISDN(積體服務數位網絡）或SIP(會話啟動協定） 位址）至資料庫208。用戶終端機110亦可傳送有關交易 信號504之信號506至廣播部500(至伺服器206)以使廣播 業者立即監視及保持物件需求之統計資料。該信號係 通過無線電系統傳送至廣播部500。 20 200425664 在物件提供者之資料庫208中，用戶終端機係從諸如 SMS(短訊服務）訊息之接收信號5〇4中予以識別。在回應請 求之下，資料庫將通過適當遞送管道（SMS , WAp c〇D(無線 應用協定内容遞送），MMS(多媒體傳訊服務））利用無線&系 統傳送連同訂購物件之信號508至用戶終端機11〇。 當用戶終端機110接收到具有物件之信號5〇8後，它 將通知用戶。該物件可被儲存於用戶終端機之記憶體中並 將被顯示予用戶。 第5B圖顯示訂購物件之另一項方式。類似第5A圖， 廣播部500將通過平行頻道利用無線電系統或通迥廣播網 絡作為RDS信號在廣播適當時段傳送具有物件識別之作 ⑽使物件可供遞送及購買。而”戶欲購f該促銷物°件 時，他將啟動小器具以啟動遞送物件之交易。 在用戶終端機中經歷之製作平行頻道之特定模組將 傳送交易信號510至廣播部5〇〇(伺服器2〇4)。伺服器將記 錄該請求，加入統計資料及轉送至内容製作工具以供監視 用途。 廣播部500(内容製作工具）傳送由站台特定訂購代碼 及獨特物件識別所組成之具有請求之信號512至物件提供 者所界定之物件提供者之資料庫2〇8。該請求可為一文字 字串。廣播部500可通過無線電系統傳送請求。廣播部5〇〇 亦需傳送終端機識別（諸如MSISDN或SIp)至伺服器2〇4。 物件提供者之資料庫208將從諸如SMS訊息之接收作 號中識㈣終《，並在回應請求之下通過適當遞送管i 21 200425664 (SMS，WAP COD，MMS)傳送連同訂購内容之信號508至用戶 終端機。 當用戶終端機110接收到具有物件之信號508時將通 知用戶。該物件可被儲存於用戶終端機之記憶體中。 當物件被傳送至用戶終端機時，可由終端機利用其格 式或支援應用（例如通過MIME(多用途互聯網郵件延伸）型 式定位）予以識別。此項啟始識別可另外提供何種潛質性用 途。換言之，可將附加權益及限制附於物件上（諸如用戶之 轉送物件至他人之能力將被揭限）。於是，當特定用戶購買 由終^機轉送之特定物件時’該物件包括在使用時或複製 物件時之特惠權益及使用限制。 第6圖係顯示一種用戶終端機110，其螢幕顯示一物 件識別。名稱600表示當下可供之物件，而小器具6〇2係 作為可用數種方式啟動之快速鍵。該顯示可對觸動敏感。 另一方面，在按壓特定按鍵6〇4時，用戶終端機之部份按 鍵606或件何按鍵608可啟動小器具以傳送請求遞送物件 之交易信號。 最後，第7圖再次顯示本項方法之主要步驟。在步驟 700中，本項方法開始。在步驟7〇2，廣播系統係廣播媒體 流。在步驟704，物件係連結廣播系統之媒體流。在步驟 706 ’係從廣播系統遞送物件之物件識別至至少一個用戶終 端機110。在步驟708,用戶終端機將以與媒體流同步之方 式展示物件識別。在步驟71〇，如果根據物件識別^至少 -個用戶請求遞送物件時，從至少一個用戶終端機通過： 22 200425664 線電系統之網絡傳送具有物件識別之交易信號至至少一個 物件之資料庫。而在步驟712，係從資料庫遞送物件至至 少一個用戶終端機，通過無線電系統之網絡以傳送請求信 號。在步驟714中，本項方法終止。 物件提供者係對相關數位内容具有權利者，遞送内容 至用戶終端機之分配系統，及有能力向終端使用者提出内 谷之凊款。物件提供·者之遞送系統係負責接B收及操持遞送 請求及將實際内容遞送予用戶終端機。物件提供者之遞送 系統亦可啟動用戶之請款。一般上係利用操作員請款系統 予以完成，而網絡操作員係將成本加在用戶之月結賬單 上。通過網絡操作員具有遞送物件及為遞送物件請款之雙 重身份。 在用戶終端機中，媒體系統提供積合之用戶經驗，可 供用戶開始收聽廣播及接收與廣播相關之資訊内容。媒體 系統之操作係根據二個頻道為準，即廣播頻道及平行頻 道。媒體系統亦提供視頻及互動之平行頻道功能，諸如接 收及顯示内容及將用戶介面報告予伺服器。 以上係參照附圖之實施例說明本發明，然而本發明不 擬受限於該實施例，在申請專利範圍之内仍可作成多種變 更態樣。 23 200425664 【圖式簡單說明】 第1圖係一種無線電系統； 第2圖係一種媒體系統； 第3圖係廣播系統與伺服器之塊狀圖； 第4圖係用戶終端機之塊狀圖； 第5A圖係媒體系統中之信號； 第5B圖係媒體系統中之信號； 第6圖係顯示具有物件識別之用戶終端機之顯示器； 及 第7圖係，代表本發明方法之流程圖。 【符號說明】 100 -中心 102 - 閘道單元 104 -無線電存取網絡 106 - 基台控制器 108 -基台 110 - 用戶終端機 200 -廣播發射系統 202 - 内容製作工具 204 -伺服器 206 - 網絡 300 -定時資訊模組 302 -動態内容遞送模組 304 - 用戶介面 306 -廣播内部遞送模組 310 - 内容配套 312 -内容結構工具 320 - 同步裝置 322 -内容遞送裝置 324 - 互動裝置 330 -請款裝置 350 - 廣播接收器 400 -互動裝置 404 - 内容處理器 406 _描繪器 408 - 定時控制模組 24 200425664 410 - 用戶介面 412 500 - 廣播部 502 504 - 交易信號 506 508 - 信號 600 602 - 小器具 604 606 - 部份按鍵 608 廣播接收器 展示時間線 信號 名稱 特定按鍵 任何按鍵 25The content production tool 202 is also called a visual radio tool in many uses, and is used to display content items on user terminals. The content production tool 202 is set in a radio or television station, and the content production tool 202 200425664 can be integrated with the broadcast transmission system 200 to form a broadcast system 2000. The content creation tool 202 is an automatic link or a person uses the content creation tool to link the object identification to the media stream in a manner similar to the way in which content items are linked to the media stream. The content structure tool 312 sets the timing to display the timing of each object identification or another content item on the user terminal in relation to the broadcast media stream timeline (for example, the content item is displayed to the user at 14:43:02 after the program starts) On the screen of the terminal), and according to the broadcast timeline of the media stream to define the identification of each object and the delivery of other content items. In addition, the content creation tool 202 is a content browsing tool that creates content items and is set in a parallel channel. The user browse structure can set the sender, the price of the object, etc. The response sent to the server 204 in response to the user interface is fed into the feedback module 314 of the content production tool 204. The content structure tool 312 sets a layout to display content items and other content objects, such as the size and position on the screen of the user terminal 110. Content packaging machine 310 # is used to make content packaging for delivery to the user terminal 110, including the content structure settings produced using the content structure tool 312 and the content items to be displayed, including text strings, image file objects, and animation 'video clips Wait. In addition, the content packaging module 310 with the information from the fixed information module 300 can set the availability of objects before, during, and after the broadcast of the media stream, and set an additional time period when the media objects are available. But not forwardable or any combination. Any intended component of the media stream can also be used to make objects that are linked to the media stream. In general, the content production tool 202 can be used by broadcasters to make viewing reports and manage the content stream displayed on the screen of the user terminal 110 to synchronize with 14 200425664 broadcast. In addition, the content production tool 202 allows broadcasters to manage interactive components, such as shipping and purchasing items, voting and quizzes. Server The server 204 provides the user with content items related to the broadcast media stream selected according to their existing parallel channels. The feeder 204 controls the flow and content items from the user terminal 110. It can ensure that the content is delivered to the user's terminal regularly, and interactive results can be collected and transmitted to the radio station. The server 204 controls the number of users. The server 204 will limit the number of users simultaneously using parallel channels as needed. The server 204 can also control the content applicable to different application platforms of each user terminal. The synchronization device 320 receives the start time and advertisement insertion information from the timing information module 300 or the content production tool 204 of the broadcast transmission system 200. In addition, the synchronization device 320 may perform sum synchronization operations to synchronize the internal time of the user terminal 110 with the broadcast system time reference value. The content delivery device 322 is used to deliver a signal with a content set generated by the content setter 31o. The signal is fed from the content delivery device 322 to the interactor 324 of the feeder 204, and the signal is transmitted to the user terminal 11 via the radio system 206. It can transmit user terminal specific variables with image objects to optimize the performance and screen size of each user terminal. A content package with object identification or other content items can correspond to the entire program and can be delivered before the program starts. On the other hand, the content may include a package of the two user terminal software modules in an appropriate format, such as the content package of java μ I d 1 et and a specific program. It is suitable for recording programs, where the content and content 15 200425664 The timeline is known in advance. In this case, in addition to the content package, dynamic content can also be delivered to take into account the content variation during broadcasting. Transmission of all or part of the content in advance will reduce the network traffic of the radio system 206 when the program is broadcast. Synchronized and timed assignments allow content to be presented on time. On the other hand, content can also be dynamically delivered in the form of content blocks, one of which corresponds to a program segment. This method is suitable for applications such as FM radio broadcasting, where the playlist depends on several songs to be played and commercials. Interactive device The interactive device 324 can forward delivery and purchase requests from the user terminal 110 to the database of the provider of the actual delivery request object ^ The interactive device 324 or other parts of the server 204 can also serve as a database and respond Request and deliver the requested item. In addition, the interactive device 324 of the server 204 can collect the interactive response from the user terminal 110 and provide it to the broadcasting transmitting system 200 and the broadcasting personnel for cooperation. The interactive device 324 can generate and store statistical data on the number of users and interactive activities. The fee counter 330 is connected to the radio system 206, and the meter 330 is used to manage the billing transactions related to the user's request for objects, and issue a requisition to the user terminal based on the billing transactions. The transaction is recorded to show the bill to users of the media system. The meter 330 and the interactive device 324 can be used alone or together as a transaction processing device for recording and processing transactions between each object and at least one user terminal. User terminal Figure 4 shows the user terminal 11 〇, which is composed of traditional components, including wireless modem, processor, memory, user interface, display 16 200425664, and so on. In addition, the user terminal 110 also includes a broadcast receiver 412 such as τν or a radio tuner, a video streaming device, and the like. The user terminal is usually a mobile or mobile phone. The user terminal 110 has specific software modules for making parallel channel experiences. This module consisting of blocks 400-410 can be implemented using an original operating system such as Symbian or a programming environment such as Java MIDp. Uchiya items such as object recognition and the like delivered from the interactive device 324 to the user terminal 110 are misstored in the local memory 402. The content structure is separate from the content objects and screen layout. The content structure refers to the layout, structure, and form of each slide, and the slide refers to the information displayed in the user terminal 110 at a specific time. The content objects stored in the content object module 4022 in the local memory 402 refer to characters and images, for example. Content items can be represented with samples that can include text and symbols. The content as background work can be stored in the local memory 402, or separated from it, so that the required information such as object recognition is often available to the content processor 404 and the renderer 406 to be dumped when needed. The profiler 406 provides users with visual and audio effects of the content item. , And stored information can also be stored in the content memory of the local memory 402, in case the dynamic content cannot be delivered to the user terminal on time to provide a display at 10:00. There are several ways to activate parallel channels. The user may choose to have the user terminal 110 receive and display parallel channel information. If the user terminal includes a receiver for a broadcast channel, the user may select an appropriate broadcast channel and the user terminal 110 will automatically start receiving and displaying parallel channels instead of manually. When the parallel channel software operation on the user terminal 110 is started, the user terminal 110 will transmit information about itself to the server 204, and the server 204 will notify the user terminal 110 about the broadcast media stream. Through the information about the user terminal 110, specific variables of the content can be transmitted, including the image object with optimized performance and the screen size of each user terminal 110. When the timing control module 408 is connected to the server 204, the timing control chess set 408 will perform a synchronous operation to synchronize the internal clock of the user terminal 110 with the time of the server 204. A simple synchronous operation based on calculating the round-trip delay in transmitting a request from the user terminal 110 to the server 204 and calculating the difference between the clock of the user terminal and the server clock can be used. Once the user terminal 110 has been synchronized and the start time of the program is known, the timeline reference of the broadcast media stream can be translated into the reference of the internal clock of the user terminal 110. Content items can be displayed to users in sync with the broadcast. The timing controller 408 will determine whether the program has started and where the current timeline is located. If the program is being executed, the timing controller 408 will automatically search for the correct content item for display on the user interface 41. When the software of the user terminal 110 is activated and the user terminal 110 has received the content item currently displayed, the content processor 400 will start executing. The content processor 404 reads the content structure definition from the content structure memory 4024 to determine the existing content to be displayed, and links the content items and related layouts to the renderer 406 for display on the user interface 10. Based on the content 18 200425664 structure definition, the content processor 404 will notify the timing controller 408 to generate a timing event to initiate progress in the parallel channel based on the content structure. When the timing event occurs, the content processor 404 is activated again to display the next content item. The processor 404 reads the structure definition in the content structure memory 4024 again, determines the existing content item and layout, and transmits it to the user interface 410 to be displayed. When a display content item such as object recognition has a user to interact with the widget on the selection screen or a text-to-text input gadget, the signal with the information of the action is communicated from the user interface 410 to the content processing器 404。 404. The content processor 404 analyzes the action and initiates a transaction defined by the content structure of the action. User activity will automatically initiate communication between the user terminal 110 and the server 204, and the user does not need to know a long list of service numbers, service agents, or identification strings. The signals of the user actions are communicated from the content processor 404 to the interactive device 400 of the user terminal, and then the signals are transmitted to the database 208 and possibly the interactive device 324 of the server 204 via the radio system 206. Next, the method of delivering items to the user terminal is explained using 5A and 5B (1). In the two figures, it is assumed that the object provider is a list of objects that can be accessed in the Chiang database and communicates to the broadcaster, with parameters that need to be delivered and / or purchased, including the contact number of the service provider, and the station specifies the order. Code, and unique object identification for each accessible object. According to FIG. 5A, the broadcasting unit 500 (broadcasting system 200, content production tool 204, and server 206) uses a radio system to transmit a signal 502 with an object identification through parallel channels at appropriate broadcast times to make the object available for delivery and buy. The object identification can also be broadcast to the user from the broadcast system 2000 as an RDS signal. Broadcasters use content creation tools to create a content package. In addition to the delivery and purchase parameters described above, the type of user interaction required to order (such as pressing a button), text strings, and immediately displayed to users, and the promotion will be defined. Timing validity (start time and end time). In addition, the server 204 may select a desired layout and version of the content object, such as a correct size version of a display circular image for a particular type of user terminal. The object identification information is displayed on the screen of the user terminal 11 according to the timing information from the radio system 2000 in synchronization with the radio broadcast. It also displays gadgets that allow users to initiate requests to deliver items. The gadget can be transmitted to the user terminal before the media stream starts, but the display of the gadget is synchronized with the broadcast. The gadget can also be transmitted and displayed to the user terminal in synchronization with the broadcast. The gadget may be displayed to the user at the beginning of a media stream, such as a particular song or show, associated with an object. When a user wants to buy an advertising promotion item, he can start a gadget to start the transaction of delivering the item. A specific module for making parallel channels experienced at the user terminal 110 will send a transaction signal 504 to the object provider's database 208. The user terminal 110 also transmits a terminal identification (such as MS I SDN = Mobile Subscriber ISDN (Integrated Services Digital Network) or SIP (Session Initiation Protocol) address) with object identification to the database 208. The user terminal 110 may also transmit a signal 506 about the transaction signal 504 to the broadcasting department 500 (to the server 206) so that the broadcasting industry can immediately monitor and maintain statistical data of the demand for the objects. This signal is transmitted to the broadcasting section 500 through a radio system. 20 200425664 In the object provider's database 208, the user terminal is identified from the received signal 504 such as an SMS (Short Message Service) message. In response to the request, the database will use the wireless & system to send a signal 508 to the user terminal through the appropriate delivery channels (SMS, WAp CD (Wireless Application Protocol Content Delivery), MMS (Multimedia Messaging Service)) Machine 11〇. When the user terminal 110 receives the signal 508 with the object, it will notify the user. The object can be stored in the memory of the user terminal and will be displayed to the user. Figure 5B shows another way to order items. Similar to FIG. 5A, the broadcasting unit 500 will use a radio system or a general broadcasting network as an RDS signal to transmit an object with an object identification at an appropriate time of broadcasting through a parallel channel, so that the object is available for delivery and purchase. And when the user wants to buy the promotional item, he will start the gadget to start the transaction of the delivery item. The specific module that made the parallel channel in the user terminal will send a transaction signal 510 to the broadcasting department 500. (Server 204). The server will record the request, add statistics, and forward it to the content production tool for monitoring purposes. The Broadcasting Department 500 (content production tool) transmits a site-specific order code and unique object identification A request signal 512 is sent to the object provider's database 208 defined by the object provider. The request can be a text string. The broadcaster 500 can transmit the request through the radio system. The broadcaster 500 also needs to transmit the terminal Identifies (such as MSISDN or SIp) to the server 204. The database 208 of the object provider will be identified from the receipt number such as SMS message, and will respond to the request through the appropriate delivery tube i 21 200425664 ( SMS, WAP COD, MMS) sends a signal 508 along with the ordered content to the user terminal. When the user terminal 110 receives a signal 508 with an object, the user will be notified. The object can Stored in the memory of the user terminal. When an object is transmitted to the user terminal, it can be identified by the terminal using its format or supporting applications (such as via MIME (Multipurpose Internet Mail Extension) type positioning). Identifies what other potential uses can be provided. In other words, additional rights and restrictions can be attached to the object (such as the ability of the user to transfer objects to others will be restricted). Therefore, when a specific user purchases are transferred by the terminal In the case of specific objects', the objects include preferential rights and restrictions when using or copying the objects. Figure 6 shows a user terminal 110 whose screen displays an object identification. The name 600 indicates the currently available objects, and the small Appliance 602 is a quick key that can be activated in several ways. This display can be sensitive to touch. On the other hand, when pressing certain key 604, some keys 606 or 608 of the user terminal can be activated. The gadget sends a transaction signal requesting delivery of the item. Finally, Figure 7 shows the main steps of this method again. In step 700, The method begins. At step 702, the broadcast system is a broadcast media stream. At step 704, the object is a media stream linked to the broadcast system. At step 706 ', the object that delivers the object from the broadcast system is identified to at least one user terminal 110. In step 708, the user terminal will display the object identification in a synchronized manner with the media stream. In step 71, if at least one user requests delivery of the object based on the object identification ^, at least one user terminal passes through: 22 200425664 line The network of the electrical system transmits the transaction signal with the object identification to a database of at least one object. In step 712, the object is delivered from the database to at least one user terminal, and the request signal is transmitted through the network of the radio system. In step 714, the method terminates. The object provider is the owner of the relevant digital content, the distribution system that delivers the content to the user terminal, and the ability to present the end user's money to the end user. The delivery system of the object provider is responsible for receiving and handling the delivery request and delivering the actual content to the user terminal. The delivery system of the object provider can also activate the user's payment. Generally, this is done using the operator's payment system, while the network operator adds the cost to the user's monthly statement. The network operator has the dual status of delivering goods and asking for payment for delivering goods. In the user terminal, the media system provides accumulated user experience for users to start listening to broadcasts and receive broadcast-related information content. The operation of the media system is based on two channels, namely the broadcast channel and the parallel channel. The media system also provides video and interactive parallel channel functions, such as receiving and displaying content and reporting the user interface to the server. The present invention has been described above with reference to the embodiment of the accompanying drawings. However, the present invention is not intended to be limited to this embodiment, and various modifications can be made within the scope of the patent application. 23 200425664 [Schematic description] Figure 1 is a radio system; Figure 2 is a media system; Figure 3 is a block diagram of a broadcast system and a server; Figure 4 is a block diagram of a user terminal; Figure 5A is a signal in a media system; Figure 5B is a signal in a media system; Figure 6 is a display showing a user terminal with object recognition; and Figure 7 is a flowchart representing the method of the present invention. [Symbol description] 100-center 102-gateway unit 104-radio access network 106-base station controller 108-base station 110-user terminal 200-broadcast transmission system 202-content production tool 204-server 206-network 300-Timing information module 302-Dynamic content delivery module 304-User interface 306-Broadcast internal delivery module 310-Content support 312-Content structure tool 320-Synchronization device 322-Content delivery device 324-Interactive device 330-Request for payment Device 350-Broadcast receiver 400-Interactive device 404-Content processor 406 _Renderer 408-Timing control module 24 200425664 410-User interface 412 500-Broadcasting department 502 504-Transaction signal 506 508-Signal 600 602-Gadget 604 606-some buttons 608 broadcast receiver display timeline signal name specific button any button 25