TWI227424B - Product design process, product design apparatus and storage medium storing product design program - Google Patents

Abstract

The invention provides a product design process and apparatus for quickly and easily defining an optimal product concept capable of conveying a high degree of customer satisfaction, and for rapidly getting to market with a product having a high degree of market competitiveness. In the process associated with an embodiment of the present invention, wants and needs information which has been input is analyzed, and, based on the analyzed wants and needs information, weighting is carried out with respect to evaluation indices which have been previously stored in a storage device and which are quantitative measures of the degree to which the user is likely to perceive a benefit latent in the product under consideration and inherent in the aforesaid wants and needs information to have been achieved, one or more evaluation indices having the highest weighting among a plurality of such weighted evaluation indices are selected as a primary evaluation index or indices, and a product design concept or a plurality of product design concepts for which the primary evaluation indices so selected are a maximum or minimum are defined.

Description

发明 Description of the invention: Field of invention Amendment. This application is based on the Japanese patent specification previously filed on July 28, 2000, all of which are intended to make detailed descriptions with examples. The invention relates to a product design method, a product design device, and a memory medium storing a product design program. In particular, according to the various requirements of users for products, in the product planning and design stage of determining the design method of new products, it is appropriate to reflect the true requirements of users for products in order to improve customer satisfaction. That is, it is quick and easy to plan and develop products and services that are highly product-conceptual in the market and provide rapid market technology. BACKGROUND OF THE INVENTION In the planning and development of products and services that realize new product design ideas, interviews or surveys are conducted from general customers or end users (hereafter, the two are collectively referred to as users). ) Listen to the requirements of the product as a direct voice (Voice Of Customer: V0C). In conventional product design, the requirements (contents of VOCs) heard from these users are directly used as product design ideas and design methods to develop actual products. The focus is on how to enter the market earlier than other companies. . Where the content described in the VOC cannot be achieved, it is necessary to communicate with customers to make adjustments. Of course, this is at a disadvantage compared with other companies', which can only be compensated in terms of price and after-sales service (support). In order to quickly bring products that meet the needs of users to the market, although we devoted ourselves to achieving the% VOC we heard during the design and development phase, there are still many occasions in which we cannot achieve the performance that users talk about in voc, As a result, a lot of product sales opportunities were missed 'and no best-selling products could be created. The product design method devoted to facing the reality here is to treat users as VOCs, and directly treat users' opinions as product design content. In other words, if f; J 'does not incorporate the user's voice into the design method of the product, the product on the market will not be welcomed by the user and missed the business opportunity. Therefore, even if there is considerable risk in the product design and 2η development stage, in order to lead the competition in the industry, 'designing the VOC itself from users as a constraint condition is challenging the implementation of this product. Technology. …, ... '^^ However, the conventional product design still has the following problems to be solved. —: S In the design method of the conventional product, the VOC of the user should be adopted directly. 4 It is not effective due to the following factors. (1) Especially in the case of the person in charge of the component manufacturer or the heavy user of the current product, for example, assuming specific methods such as "hope that the performance of the RTSC is above 200MHz", use a specific number to explain the desired Criticism, or "I want the floating decimal point computing function to interface with peripheral components (PCI, Perihperal Component Interconnect) interface function", there are many criticisms that the current products are restricted. Therefore, the design concepts of the new products obtained from these VOCs are just the product concepts of the extension of the current product, which are 'products of imPlementation', in other words, only the current product samples can be obtained. Missing products within range. Or (2) Especially in the case of end-users, such as "It is better to have beautiful typing" is always a narrative of future ideals and extremely abstract VOCs, so these abstract VOCs cannot be effectively combined with specific products This kind of combination can reach the level of product design. And, as mentioned before, if you ask the user or listen to the VOC by inviting the user to conduct an interview or survey, the user has already prepared the answer when answering the question. 6 1227424 pif 2 if / E replacement page '·: Month Therefore, it is impossible to guide users to the true requirements of the product. Therefore, in the known product planning, it is impossible to obtain appropriate product ideas directly from the VOC content of the users they have listened to. Even if the contents of these vocals are directly reflected in product ideas, it is difficult to obtain official products that truly satisfy the users. Therefore, f: Therefore, the cost of planning and developing new products will increase, and it will be difficult to compete with the market. Dream's best-selling products quickly came to market. : Description of the Invention t The present invention is proposed to solve the above-mentioned technical problems, and its purpose is to provide 3) (1) Accurately obtain the user's requirements for the target product, and appropriately reflect these requirements. ff can easily and quickly determine the product design method, product design device, and storage medium for storing new product design methods for new products with high user satisfaction and the most appropriate product considerations. Another object of the present invention is to (2) collect the user's candid opinions and feelings when using the target product as VOC when obtaining the user's request for the target product as VOC. In the embodiment of the present invention, it is characterized in that each product in many product groups is introduced with an evaluation index for quantitative evaluation as a standard for evaluating the degree of achievement of the user requirements. The evaluation from the user gives an evaluation index of importance to determine product expectations. That is, the product design concept that maximizes or minimizes the evaluation index that gives importance (hereinafter referred to as the main evaluation index) is selected as the product design concept with the best user acceptance. According to the product, The product samples of Nian's products are set ten. Develop products. From the beginning, you can choose the product design and thinking of the main points (ranges), and you will not be restricted by the current product style. You can quickly and easily obtain high-quality product ideas. 1227 micro 1f 2, 8au.28 According to the characteristics of the present invention, from the troubles related to the method of the target product = use the required information of 2 to derive the desired product design of the target product Design products. Including: the analysis step V :, (step) of the input request information, according to the analysis of the foregoing request information, the realization of the potential benefits contained in the foregoing request information / ΓΓ. W The user's potential benefits enclosed in the target product The degree of importance is given by the quantitative measurement standard (evaluation index). The main evaluation index decision step of selecting the main evaluation index from several evaluation indexes giving importance is the same as the step L of the selected main evaluation index. The evaluation index is maximized or minimized, and one or several product design evaluation steps for product design considerations are determined. (According to other features of the present invention, the support product design method of the present invention can use the computer 2 to obtain the information required by the user related to the target product. These include: a request via the aforementioned product or on a machine equipped with the aforementioned product The information input / output unit urges a user to input the input information request step related to the product, and a transmission step of transmitting the request information input from the user to a server through the request information input unit. According to other features of the present invention, a computer device can be used to design a product by deriving the design and design concept of the desired product of the target product from the information required by the user related to the target product, including analyzing the input requirements. The information analysis unit memorizes the previously analyzed request information in a memory device, and assigns a degree of importance (evaluation index) to the degree of achievement of the potential benefits of the target product to the user included in the request information. , Choose from several evaluation indicators that give importance The main evaluation index decision step of the evaluation index is based on the aforementioned main and main evaluation index decision step 'maximizing or minimizing the selected evaluation index, and determines the product evaluation evaluation step of one or more product design considerations ... 274; 1227424 7960 Pif 2 According to other features of the present invention, it is possible to provide a product design terminal device using a computer to obtain the required information of the user related to the target product from a user. I & two features include: via Requirement for the aforementioned product or on the machine loaded with the aforementioned product ^ f: Report input / output section, prompting the user to enter the 2 ^ Λ step of the aforementioned request information related to the aforementioned product. According to other features of the present invention, the input request information input is transmitted to the server's transmitting unit. According to other features of the present invention, the request information related to the target product can be provided to derive the desired product design for the target product. Designed to handle product processing, store programs for computer execution, computer-readable memory media parameters ^ The aforementioned product design processing includes: analysis processing of the inputted request information, and memorization of the parsed request information in a memory device. For the degree of achievement of the potential benefits of the target product to the users included in the request information, The quantitative measurement standard gives importance to the evaluation index, and then selects the main evaluation index from several evaluation indexes that give importance to the main evaluation index decision processing, and decides to maximize the selected evaluation index according to the aforementioned main evaluation index decision processing. Or minimizing the product design evaluation unit into one or more product design concepts. According to other features of the present invention, it can provide the user's request information related to the target product, and the product design terminal process obtained by the user , Which stores programs that can be executed by a computer and can be read by a computer, including: through the aforementioned product or a request information input / output section provided on a machine loaded with the aforementioned product, prompting a user to input the aforementioned request information related to the aforementioned product Input processing, The information output unit into the 'input by the user from the required transmission of information to the transmission unit-server. According to other features of the present invention, a program having the following features can be provided. It is 1227 emblem pif 2 IX: Bu ·· ν It is a process of designing a product based on the request information of the user related to the target product to derive the product design ideas required for the aforementioned target product, so that the computer performs the above processing Program. The aforementioned product design processing includes analyzing the input requirements: analysis processing of the report, memorizing the previously analyzed request information in a memory device, ^ the potential of the user included in the aforementioned request information for the target product The degree of achievement of A 1L 2S of interest is given by the quantitative measurement standard (evaluation index). The main evaluation index is determined by selecting the main evaluation index from several: The index determination process is to maximize or minimize the selected evaluation index |; | to determine one or more product design considerations for product design considerations. According to other features of the present invention, the following features can be provided: A program, which is a program that enables a computer to execute a product design terminal process that obtains user request information related to the target product from the user side. It includes: the request information input / output unit provided through the aforementioned product or installed on the machine where the aforementioned product is installed. , Prompt the use of test input to input processing of the aforementioned required information related to the aforementioned products, The request information input / output unit sends the request information input from the user to the server for transmission processing. Other features and advantages introduced by the invention can be seen at a glance from the attached chart description below. The combination of the drawings and the text constitutes a part of the detailed description. The general description of the embodiments of the invention has been given above. The detailed description of the embodiments below is suitable for explaining the principle of the invention. Functional structure of the product design device related to the first embodiment 10

Block diagram of I227424f2. FIG. 2 shows a flow chart of a processing sequence of a product design method related to an embodiment of the present invention. f :: Fig. 3 is a detailed block diagram of the VOC collection process in the VOC collection step S10 in Fig. 2. 2L 2¾ 'Λ FIG. 4 shows a detailed program block diagram of the required quality generation process in the required quality generation step S20 in FIG. 2. I Figure 5 shows one of the input / output section and the sending function of the target product set on the user side; ι is called II. Fig. 6 shows a detailed program block diagram of the main evaluation index determination process in the main evaluation index determination step S40 of Fig. 2. FIG. 7 is a table showing an example of an input / output screen image when the main evaluation index determination unit 30 gives importance to the evaluation index. Fig. 8 is a functional block diagram of a laser beam printer of a target product. Fig. 9 shows a detailed program block diagram of the product evaluation evaluation process in the product evaluation evaluation step S50 of Fig. 2. Fig. 10A to Fig. 10C are diagrams of several products evaluated according to the main evaluation index. Fig. 11 is a functional block diagram of a TV system including a target product according to a product design device related to the second embodiment of the present invention. . Fig. 12 is a block diagram showing a processing sequence of a product design method related to the second embodiment of the present invention. FIG. 13 is a block diagram showing the detailed procedure of the main evaluation index determination unit 30 in the second embodiment of the present invention. The I22m pif 2 J is replacing the year, month, and day. FIG. 14 is a diagram showing an example of an input / output screen used to calculate the importance of each evaluation index when the main evaluation index determination unit 301 is involved in the second embodiment of the present invention. Fig. 5 is a diagram explaining the importance of each evaluation index in consideration of the benchmark index when the main evaluation index decision unit 30 related to the second embodiment of the present invention performs the main evaluation index determination process. :: Fig. 16 is a detailed program block diagram of the product selection step 1 of the product selection step S55 in Fig. 12. X XVj iL volt, _ ^ Ί Figure π When the product selection step S55 in FIG. 12 is performed, an example of an input / output screen for evaluating each input in the product selection process is shown in the product selection process. Fig. 18A and Fig. 18B are block diagrams showing a function structure for selecting a product in the second embodiment. Fig. 19 is a diagram showing an example of the hardware structure of a product design device and a product design system related to the embodiments of the present invention. Fig. 20 is a diagram showing an example of a network structure of a product design device and a product design system related to each embodiment of the present invention. Explanation of mark of the drawing ... 10 ... VOC collection unit 10a ... User information database 10b ~ VOC database S10 — VOC collection unit 20 ... Request quality generation unit 20a ... · Required quality generation rule (rule) 12 1227424 if2 11.28 2〇b ... required quality database S20 ... required quality generation department :: >; 30 ... main evaluation index determination unit y ,, 30b ... evaluation index database V. ·? Obstruct _S30 ... Give the required quality importance department • 40. ·· Product evaluation evaluation department; ^ 40b ·· Design Information Database ':, S40 ·· The main evaluation index decision steps 50, 50b, 50c ... Input / output unit ^ S50 ... Product evaluation evaluation unit S55 ... Product selection unit S60 ... Product sample determination unit 100 ... Product design device S101 ... Output VOC entry point (entry point) to use S103 ... VOC input / send (from an entry point located on or near the target device) S105: User information entered by registering the VOC S107 ... Total VOC points related to productization for the input user 110 ... Central processing unit (CPU) 112 ... system bus 114 ... RAM (Random Access Memory) 116 ... Read only memory (ROM, Read Only Memory) 118 ... Input / output (I / O) connector (adapter) 120 ... Hard disk device 122 ... User interface adapter 13 1227 pot if 2 I!-; 28 124… keyboard 1 thickness 126… mouse •-X ^ 128… loud speaker < 134… Communication connector wonderful 135… Network 丨 136 ··· Display adapter i '· 138… Display device: .ΐ .: ϋ 142 ··· External disk drive (disk driver); -ν | · ♦ f 144… floppy disk 146… disk 148… memory card 200… internet S201 ... VOC read 202… trust Client S203 ... Give product usage scene attributes 204 ... Server S205 ... Application request quality generation rule transformation V0C S207 ... Save the converted VOC as required quality S401, S401b ... read Enter the evaluation indicators S403, S403b ... Use the quality function deployment (qfd, Quality Function Deployment) tool to request the importance Mass input of each feature point S405 ·· assessment index. Calculating the total score of each index score is calculated S405 b ... 1 ... 407 determines the main targets 14 1227424 7960 pif 2

S407b ... Calculate the score gap between the satisfaction of the company and other companies 409b ... Use the score gap to calculate the second score η ^ 411b ... The main evaluation index determination unit f S501 ... Bottleneck $ S503 ... Extract the method to eliminate the bottleneck H28S505 ... Save the extracted method to eliminate the bottleneck as a product idea; ^ S507 ... Use the main evaluation index to evaluate the product idea S551 ... Read the main evaluation index 1¾ S553 ... Use the QFD tool For each possible evaluation group, input the points S555 of each main evaluation index ... Calculate the score of each evaluation S557 ... Select the highest evaluation 701 ... laser engine section 702 ... image processing control section Detailed description of the preferred embodiment [First Embodiment] The product design method, product design device, and stored product design program related to the embodiment of the present invention will be described in detail below with reference to FIGS. 1 to 10A, 10B, and 10C. Memory media that can be read by a computer. The first embodiment provides an analysis of VOC 'with content of the user's request for the target product, and then extracts the real request that the customer wants to obtain potential benefits from the target product, and allows the user to give importance evaluation to this real request, and then use The real requirements of the importance given by the customer and the relevant high evaluation index (main evaluation index) determine the function of the product. j Pt

1227 gauge if Fig. 1 is a block diagram showing a functional structure of a product design device related to the first embodiment of the present invention. 1¾ In this detailed description, the so-called products include tangible products and intangible ones. V: v i 5;-:: the idea of service. 7 As shown in FIG. 1, the product design device 100 related to the first embodiment includes a m.il VOC collection unit 10, a user information database 10a, and a V0C database.

; 10b, required quality generation unit 20, required quality generation rule (nile) 20a, required quality database 20b, main evaluation index decision unit 30, evaluation index database 30b, || product evaluation evaluation unit 40, design information The database 40b and the input / output section 50. The vocio collection unit is used to collect and describe the user's request VOC (describe direct sound) for the target product, and then send it to the request quality generation unit 20 and store it in the VOC database 10b. When collecting the VOC, The identification information of the user who inputs the VOC and the scene information when the target product is displayed are used as the user attribute information, and are stored in the user information database 10a. And this VOC is a kind of language information that stores the audio information of the user's conversation or describes the content of the user's conversation. The required quality generation unit 20 converts the VOC transmitted from the VOC collection unit 10 into the required quality according to the required quality generation rule 20a, and stores it in the required quality database 20b. The so-called required quality here refers to the user's VOCs described in various abstract thoughts only by describing goals or desired functions in terms of numbers, and expresses users by the required quality generation rule 20a described later. The information on the use status of the target product is analysis of required information that truly understands the benefits. For example, when a laser printer is the target product, the above-mentioned VOC "RISC performance is expected to be above 200MHz", "I want floating decimal point computer 16 1227 ¾ ^ g to replace f can be PCI interface function" conversion The required quality is "high-speed drawing font (f〇nt)". The main evaluation index determination unit 30 calculates a score based on the evaluation index group memorized in the evaluation index database 30 b of the target product or each target product group in advance, and the required quality generated by the required quality generation J. generation unit 20 and gives each The importance of the evaluation index, 23 determines the evaluation index that the user attaches the most importance to in the target product as the standard for product evaluation. The evaluation index here is a standard that can quantitatively measure the potential benefit to the user's target product-the degree of achievement, and it is best to use a quantitative evaluation index. For example, in the case of a laser printer, "means the rendering speed of font dots per second -... "

If "Dot / Sec" is an example of the main evaluation index. Instead, the relevant evaluation should be made. The required quality of the two index points can also be given importance based on the evaluation of user surveys in advance, and then a score can be calculated. The product evaluation unit 40 refers to the past design information (product design group and product design group corresponding to the product design group) stored in the design information database 40b. The main evaluation index determination unit 30 determines the main evaluation. Indicators, and then select product maximizations that maximize or minimize it. The input / output unit 50 uses various input / output methods. For example, when evaluating the relationship between the required quality group and the g parity index group, the input screen is provided to the designer, and the input information is transmitted to the main evaluation index determination unit 30. On the other hand, the output of FIG. 5. The input section 50b or 50c is used to urge the user to input Voc, and then send the input V0C to the product design device 100, and if necessary, the user's evaluation at the same time. Score input Product design device 100. 'FIG. 2 is a schematic block diagram showing a product design method related to the first embodiment of the present invention. First, the VOC collection department 10 determines who is the most suitable user for VOC collection. 17

m. · ί & /: 1227 pan if2 Collect Voc (si〇) from users who determine the scope, such as customers or end users. f3 The collected VOCs are analyzed by the request quality generation unit 20 and included in the VOCs. What is the user's real requirement? What benefit did the user finally feel in the target product? Extract the request information reflected by the user's request as the request quality " (S20). 92,1L 2 ^; In the required quality generation unit 20 or the main evaluation index determination unit 30, extract several required qualities such as about 10 to 15 items from voc, and then pass these required qualities through I: In terms of survey methods, which quality is of high importance? .豸 Which of the requested qualities has a low importance, and allows the user to input the order of importance (S30). % The main evaluation index determination unit 30 evaluates the standard (evaluation index) for quantitative measurement of product quality, and determines the strength related to the required quality given the importance in step S30. For example, QFD (Quality Function Deployment ^) is configured using the application quality function. A matrix table is used to evaluate which evaluation index is important in the target product. Here, the important evaluation index is called a main evaluation index. In the product design decision of the first embodiment, how to pursue this main evaluation index (i.e. maximize or minimize) becomes the point. In the product evaluation evaluation section 40, VOC and the main evaluation index reflecting the required quality should be measured, and several product evaluations should be generated, and then these product evaluations should be evaluated by the main evaluation index (S50). The product idea generated here is analyzed by price, technical level, development period, and other factors, and then the product design design is determined (S60). The specific design is based on the product idea selected here, and the product design and development are performed according to the above * S10 ~ S60 procedures. Although it may not be a VOC-like product design as described by the user, but Can reflect the real requirements of users included in the user's VOC, can be used at a lower cost, based on the use of the main evaluation index 18 I22749? 〇4if t 止 瞀 change publicity ^ 92 ', quantitative evaluation on the 28th to generate degrees of freedom Products that are high and have high user satisfaction. FIG. 3 is a flowchart showing a detailed process sequence of the VOC collection process performed by the VOC collection unit. Read: 读 ·] :; As shown in FIG. 3, in the VOC collection step S10, the entry point of the VOC is first output to the user (S10). This entry point is set at the target product 2 ±±, which is an input method for collecting VOCs of users. Before deciding on an official procedure, the focus is on how to collect the user's true requirements for the target product, or :: how to conduct an effective survey. In the first embodiment, when the user uses the target product ΐ: mouth or the machine product on which the target product is loaded, when the user has an opinion on the product ’, use this opinion as a VOC to provide a point of entry. Specifically, the entrance (that is, the entry point) for taking in the VOC is set on the target product located on the user's side or the machine on which the target product is loaded, and the user's opinions when using the product are immediately from the target product or near the machine. The entry point is input by the user himself (step S103). If a user develops a product for a consumer using semiconductor components in a home appliance (for example, the person in charge of the development of a manufacturer that provides a home appliance with a combined component) ’usually uses a personal computer for product design. Therefore, in the case of using semiconductor parts, 'the personal computer for setting the meter is nearby, so you can immediately access it from the home page provided by the semiconductor parts manufacturer. In this case, it is like As shown in 50b of FIG. 5, a VOC entrance is provided on the webpage of the manufacturer. When a semiconductor component is required during the development stage, the VOC entrance can be entered. Or if the target product is the final product, if it is an electrified product with an Internet access function or a portable information terminal device, as shown in 50c of Fig. 5, these electrified products, such as televisions, telephones, etc. Set the entrance of V0C '19 I227mf

You can also enter comments on the spot when using suitable electrified products. fm These input vocabularies are transmitted to the server held by the product provider etc. using the sending function in the target product, and then stored in the voc database i0b. Γ: At the same time, from the user's own input or the information before registration, to collect information that specifically identifies the user.! J ,. g8 The user who logs in to VOC and the category indicating the user (such as age, family composition) Etc.) (hereinafter referred to as "user identification information") and tables. The scene information (hereinafter referred to as | e | as "scene information") using the product type and product corresponding to the input VOC is displayed (step S105). The repair center ^ sends these collected user identification information and scene information to a server held by the product appeal provider and the like, and stores it in the user information database 10a. These saved user identification information and scene information correspond to the VOC stored in the VOC database 10b, and are memorized.

On the other hand, for the manufacturer, the user identification information of the user who performed the VOC input is registered as described above, and then the VOC is used, and the product is released or the released product is adopted by that user. At the same time, restore some benefits, give incentives to import VOCs, and promote the expansion of product sales. According to the user's requirements for the products disclosed by these collected VOCs, as information for carrying out the reduction of this benefit φ, use these requirements to commercialize products from east to west, and launch products into the market. In the user identification information of the user, a total of the scores related thereto may be used. Where published products are used by this user, additional points can be added to these points. According to the points accumulated by each user, a product < product can be provided to the user at a free or discounted price, etc., and a special price may be provided. By giving these prices and giving the customer an incentive to enter VOCs, the user can be made aware of the VOCs. 20 I227424if ft 'more

丨 two

Reflected things. The user's vOC collection method illustrated in Fig. 3 can also be easily applied to II. The survey about the latter, that is, how important is the user to recognize the quality of each requirement? And how satisfied are you with each product? What is the degree of acceptance of the product review group determined by the product review evaluation section 40? The current 1L copy allows users of the product to enter VOCs on the spot. Therefore, I can obtain answers closer to II ’s sincere VOC answers than on previous occasions such as interviews or survey responses. ^ Also, for example, a component supplier usually does not collect VOCs from end users, but listens to VOCs from customers (final product manufacturers). However, according to the method described above, it is possible to collect real-time (including end users) VOCs among users. Fig. 4 is a flowchart showing a detailed processing procedure of the required quality generation process by the required quality generation unit 20. The VOC stored in the VOC database 10b is input to the request quality generation unit 20 (step S201). The scene information when using the above-mentioned products is considered to be part of the user attribute information and corresponds to VOC, but the scene information at this time may be associated with VOC (step S203). Then, the VOC is converted into the required quality generation rule 20a (step S205). As mentioned above, in most cases, VOCs are subject to the constraints of the current situation of the target product. Most of the performance of the VOC cannot fully grasp the user's true interest in the target product. Therefore, this VOC is converted into a requirement for quality generation rules, and finally, the user's feelings are extracted, and the items that are beneficial to the target product are extracted. 21 pif 2 1227 Rui This requirement quality generation rule is composed of the following rules. a. It is not a narrative, but a brief description of the article. b. — This article does not contain more than two requirements. c. In the VOC, the phrases are independent and not interdependent. d. Make abstract representations into the same level of detail. e. Whenever possible, express the true requirements of the user. 28 f. Describe with a positive expression. g · It is not official style or solution, but describes what is good for customers. h. It is not the expression of hope, but the state of expression (if it is not "what", but "yes", etc.) i. Clearly describe the object. j. Seek the understanding of the team (all agree). k. Expressed as noun + modifier + verb. In addition, the QFD (Qulity Function Deployment) reference book (Quality Function Deployment) quality function development principles and applications (Oto Masaru, Ono Dosho, Nagai Ichi, and (Finance) Japan Standards Association) required quality policy (guild line) is used to generate the required quality. In the process of converting this VOC into required quality, the conversion source VOC is applied to the scene information given in step S203, and it is inferred to use according to the scene where the user actually uses the target product. Why do you need a specific function described in VOC? Based on this inference, you can obtain the user's real requirements (required quality). For example, as described above, if the target product is a chip used in a laser printer, it is assumed The person who inputs the VOC "I hope that the maximum operating frequency of RISC reaches 22 1227424 7960 v pif 2 92. Π. 28 200MHz" will infer based on the user's use of this RISC scene (such as mass printing of documents), why the user 200MHz RISC is required, and the quality (required quality) that users really need in the target product is the so-called "high-speed trace Draw Font. " Then, the required quality obtained by converting the voc is stored in the required ψ · quality database 20b for each target product. Fig. 6 is a block diagram showing a detailed processing sequence of the main evaluation index decision unit 30 in the main evaluation index decision unit 30. 92: 11. '> First, the evaluation index is read from the evaluation index database 30b (step S401). In I " ^ The so-called evaluation index refers to the standard for evaluating the degree of achievement of each required quality. It is an objective measurable index. This evaluation index is preferably a quantitative measurement standard. Specifically, objective evaluations divided into five stages are better than subjective evaluations such as taste and style. For example, they are expressed by specific data such as average response time. The indicators are more ideal. These evaluation indexes are generated in advance for each product or product group according to the following criteria, and then stored in the evaluation index database 30b. a. Can be measured. b. The party providing the product can control c. In which direction the characteristics are changed, customer satisfaction will increase, and it is predictable (the smaller the characteristics, the better or the larger the better, etc.). d. Can respond beforehand. e. It has nothing to do with specific solutions. f. is a realistic standard. Then input the expression and the quality generation unit 20 23 1227 sharp pif 2 92. II 28 according to the read-in evaluation index and requirements. Difficult to read ... Except iL, vrr ·, the generated female seeks the matching point of the quality surface (step _ s This can also be entered by the input and output 50% of the input. The evaluation requires quality, and the importance is preferably given by the user or the like in the order of importance (step S30 in FIG. 2). This point input can also be performed through the input / output section 50 of a tool installed on a computer by the QFD method described in "Principles and Applications of Miscellaneous Dragons". · Fig. 7 shows a case where an Rlse chip for a laser printer is targeted.

The display of the input of the matching point of each evaluation index of the required quality given by the QFD has the east screen. The jp mentioned in Figure 3 shows the required quality extracted from each line (such as "easy software development", "high-speed processing of images", etc.), item by item, and then output the quality of the required quality evaluated by the user. Importance. In each column, describe the oral price of the target product, such as the number of high performance cores and initial failure rates, etc., and the quality and evaluation indicators that give importance. The matrix (matrix) is used to input the matching points with methods such as brain storming. After inputting the matching points, calculate the total score for each evaluation index (step 405). The score in Figure 7 is the total score. The number of relative importance indicates the importance of each evaluation index. The evaluation index is regarded as the main evaluation index (step S407). More specifically, as described above, when the RISC chip for a laser printer is used as the target product, if the user's VOC is "64bit RISC that wants to operate at 200MHz" "Microcomputer", in the above-mentioned required quality generation processing, the above-mentioned required quality generation rule 20a is applied, and based on the inference of the use of scene information, it is assumed that from 24

1227424 7960 pif 2 requires quality "high-speed image processing" to export "Dot / sec" (in Figure 7, "Dot / sec" has the largest score table i07, so this "Dot / sec" becomes the main evaluation index). The so-called "Dot / sec" refers to the speed at which the image processing control unit in the RISC microcomputer transmits position information of dots to the laser engine unit. Annoyance f In order to achieve a certain product design that requires quality, there are usually several, improve this:. Product requirements that require quality "high-speed drawing fonts" can also imagine many ways; solutions, such as (1) according to V0C According to the official sample, the working frequency of RISC is increased to the present: 1L 28200MHz, (2) using an lObitRISC microcomputer with a working frequency of about 40MHz; the cable core is used, and the font drawing processing is performed by dedicated hardware Wait for a few percent to miss the product. If the above-mentioned main evaluation index "Dot / Sec" is used as the standard when evaluating these products | 2 products, use a simulation tool at will, and if the "Dot / Sec" is calculated, the latter (2) The product size of this product is smaller, and it can achieve a higher "Dot / Sec". Therefore, as described later, this main evaluation index "Dot / Sec" uses a maximized product it is good. FIG. 8 is a diagram showing a function related to a font drawing processing function of a laser printer. "Fast printing speed" is one of the qualities required by the end users of laser printers. The evaluation index for evaluating this required quality is usually a few seconds per page (Page Per Minute). Therefore, laser printers The manufacturer of the camera aims to develop a product that improves this PPM, and the blocks that affect this ppm are the laser engine section 701 and the image processing control section 702 of FIG. 8. For manufacturers of RISC chips, the requirements for improving the performance of the image processing control section 702 related to RISc chips are regarded as the required quality, that is, "high-speed processing of font drawing processing" and "high-speed processing of image data" are given. And other requirements for quality. 25 1227 ^ 4,

month..

When the manufacturer of this printer is regarded as a customer, as shown in Fig. 7, the main evaluation index having the strongest positive correlation with the user's required quality is the aforementioned "Dot / Sec". This "Dot / Sec" is the speed at which the image processing control unit 702 transmits the position information of the dots on the laser engine unit 701. The use of risc in the image processing control sections 702 and 1¾ is closely related to the performance of the main evaluation index "Dot / Sec". It can be seen that as long as the product idea of maximizing this "Dot / Sec" is realized That's it. In addition, when “Initial Defect Rate” is used as the main evaluation index, we hope to realize a product that minimizes this “Initial Defect Rate”. This: 〖丄 _ Figure 9 is a block diagram of a detailed processing sequence of the product evaluation process performed by the product evaluation unit 40. S first determines that the main evaluation index determined by the main evaluation index decision unit 30 is a bottle neck (step 501). For example, consider increasing the above-mentioned main evaluation index "Dot / Sec". The current products use software to perform font drawing processing. If the working frequency of RISC is increased, "Dot / Sec" will also increase to a certain degree, but the frequency To a certain extent, the speed of the data bus has become a bottleneck this time. Then extract a method to solve this bottleneck (step S503). For example, when data traffic becomes a bottleneck in the data bus, the following solutions can be considered. ¥ a. Increase the operating frequency b. Expand the data bus width ~ c. Increase the data transfer speed ^ Generate product ideas that can achieve these solutions. At the same time, it is not only the software that solves the above main evaluation index 26 1227424 pif 2 $, but it is replaced by software. The problem of "Dot / Sec" in the year of purchase can be generated from both hardware and software. Product miss. The product idea that the bottleneck can be removed is regarded as a new design matter, and it is additionally stored in the design information database 40b (step S505). Stored in this design information resource library 40b, and shared product ideas can be used to generate product ideas for future reference. A reading I can also make some changes and memorize again if necessary. t-.v; Then, from the viewpoint of improving the above-mentioned main evaluation index "Dot / Sec", a number of product thoughts of the 92i: u Tongsheng are evaluated (step S507). : 7 For example, in step S505 above, evaluate (1) the scheme of expanding the data bus width (Figure 10B) and (2) use special hardware for font processing to reduce the burden of RISC, and V- t3 reduce the data bus Traffic scheme (Figure 10C). In fact, font complex processing is implemented in software to account for about 70% of RISC jobs. Removing this font processing can greatly reduce the burden of RISC. In this case, low-end (16MHz RISC at 40MHz) is used instead of high-end ( high end) of 200MHz 64bit RISC is enough. Comparing these two ideas, scheme (1) has the disadvantage that the size of the wafer becomes larger because the expansion bus is wider. Solution (2) uses new hardware. For manufacturers of laser printers, the design philosophy of laser printers needs to be changed, but the chip size will become smaller. If a component supplier that provides a RISC chip already possesses the font processing hardware technology, it can realize the product idea of solution (2) as long as the existing technology is applied. The product idea of the solution (2) adopted here is verified using well-known cost worth analysis and other methods. It can be seen that the cost balance of the utility can be greatly improved, and the total cost can be reduced. In the case of long-term product planning of the target product, you can also decide from the several ideas generated above to use the used product idea as the next-generation product 27 1227 prison if product idea or the next-generation strategic product (Long-term strategic products) Product thoughts used. According to the first embodiment, the following effects can be obtained. Annoying reading committee, ":" 彳 > mentioned by Japan, < correction ''-. Yr ^: _ r? Vv ~ ..: .-. ¾, -how to use the quantitative standard for evaluating product misses as the main And then select the quality index that best meets the user's requirements. Therefore, the idea of maximizing the evaluation index can be regarded as the design idea of the product. From the numerous product-like patterns, Taking the user's voice correctly, you can narrow down the scope from the beginning, choose product design ideas, and quickly and easily obtain product ideas that are not subject to the constraints of current products and have a high degree of freedom. Therefore product design Concept is the product design concept that best meets the needs of users, so products with high market competitiveness can be marketed in advance and cheaply. Moreover, users collect VOCs of target products on the spot when users use the target products, so they can The user's real requirements for the target product are collected more accurately and in real time. [Second Embodiment] The following will refer to Fig. 20 to Fig. 20 only for the product design method and product design equipment related to the second embodiment of the present invention. The difference between the computer-readable storage medium that stores and stores the product design program and the first embodiment will be described in detail. The structure of the product design device related to the second embodiment is the same as that shown in FIG. The structure of the embodiment is the same. In the following description, the same elements as in the first embodiment are given the same reference numerals, and descriptions thereof will be omitted. The second embodiment is intended to provide a product design method related to the first embodiment. In particular, when the market is mature and the target product with a high degree of market share has been maintained, "the pursuit of differentiated evaluation indicators from competitors, and then make 28 1227424 7960 pif 2 92. 28 differentiated using this The evaluation index pursues the function of differentiated product ideas. Figure 11 shows an example of a target product that has matured the market and has maintained a certain degree of high market share in the market. Large integrated circuits for television (TV) (LSI) and the TV system that assembles this LSI. Because the market is mature, the price of the product is cheaper, and it has its limits to beat other companies in a price competitive manner. In the case of this target product, the component supplier must supply different products to each customer (TV manufacturer), but these products must be collected on the basic LSI, and its derivatives must be minimized. The decision will be explained below. When two wafers (signal processing LSI and microcomputer) enclosed by a wavy line in FIG. 11 are placed in a product of a packaged product (package). The two wafers (signal processing LSI and Microcomputers) each have many types, so the combination is a huge number, which is understandable. Therefore, how to reflect the user's VOC in this target product and integrate it into product thinking has become an important issue. FIG. 12 is a program block diagram showing a product design process sequence related to the second embodiment of the present invention. The processes of the VOC collection (step S10), the required quality generation (step S20), and the required quality giving sequence (step S30) are the same as those in the first embodiment, and their descriptions are omitted. The main evaluation index is determined from the evaluation index memorized in advance in the evaluation index database 30b based on the results of the survey of users and the like and the quality required for giving importance (step S40b). _ Fig. 13 is a flow chart showing the detailed procedure of the main evaluation index determination process of the second embodiment in step S40b. First, the evaluation index is read from the evaluation index database 30b (step S401b), and then 29

For each read-in evaluation index after I227 ^ 4pif, the score related to the required quality of importance is given in step S30, and the matrix chart or the like using the QFD tool is input via the input / output unit 50 (step S403b). The scores of each evaluation index are added up to calculate the first score (step S405b). Then, through the input and output sections 50b and 50c on the user's side, let the user repair ¢ -¾ to enter the relative score of the satisfaction of the company and other companies, and use this relative score || to calculate the difference in points between the company and other companies ( Step S407b). The difference between the scores is applied to the first score to calculate the second score (step S409b), and the evaluation index with the second highest score is taken as the main evaluation index (step S41 lb). ..t 1: 'v 广: FIG. 14 is a diagram showing an example of an input / output screen when Lu pursues the main evaluation index through the input / output unit using the QFD tool described above. Calculate the importance of each evaluation index " according to the quality of the users who give importance to the evaluation and the relevant information of each evaluation index. However, especially in the case of mature products, the quality is simply given to the information related to each evaluation index, and the importance of each evaluation index calculated is mostly approximate, so it is not easy to miss the main evaluation index for quantitative evaluation of products. Squeeze in. Fig. 15 is a diagram showing an example of a calculation procedure of a main evaluation index in the second embodiment. In the second embodiment, the user's evaluation of the main manufacturer is input for each required quality or each evaluation index. For example, when quality is required, Company A's evaluation is 2 and Company B's evaluation is 3 in terms of the first required product quality (sound quality). As for the second required quality (picture quality), the evaluation of company A and the evaluation of company b are both 4. As a result of comparison with other companies, the user can also input through the input / output sections 50b and 50c in the same order as the VOC collection processing in the first embodiment. · Use comparisons with other companies to evaluate gaps with other companies · To what extent are real requirements met. Specifically, the difference in scores is converted into a number ′ ’. This number is multiplied by the importance weight (Customer Weight) of each required quality as 30 1227424 7960 pif 2

New importance, and then calculate the importance of each evaluation index. For example, in the first required quality (sound quality), plus the difference between the evaluation scores of Company A and Company B, assuming a coefficient of 2, the new importance of the evaluation index (S / N ratio) reflects this coefficient, so the important cost given Degree 値 becomes 0.14. Due to the gap between the response and the evaluation of other companies, the importance of each evaluation index differs. Generally speaking, users also have many options (products of several other companies :: companies), so the requirements for target products are not absolute, and relatively easy to appear due to competition and competition. If the evaluation index calculated in this way is used, the user's real requirement of IL > 8 can get more outstanding product expectations than competitors. ]: 广 Next, return to FIG. 12 and use the main evaluation index determined in step S40b to evaluate product evaluation (step S50). In the second embodiment, when the product is evaluated, the product is selected next (step S55). & Methods for achieving evaluation indicators-There are several technical possibilities in product thinking. In particular, when two chips are combined into one LSI, many technical options (sub concepts) have arisen in the strategic product design concept. Generally speaking, most of these product ideas form a trade-off relationship that increases one main evaluation index and decreases other evaluation indexes. The product evaluation evaluation unit 40 related to the second spring embodiment selects all technical evaluations for improving the main evaluation index determined in step S4ob. 'Figure M is a block diagram showing a detailed processing procedure of the product selection process (step S55) related to the second embodiment. First, the main evaluation index value determined in step S50 is read from the evaluation index database 30b (step S551). Consider the technical viewpoint or the limitation of the time limit on the target product, and enter the score of each evaluation index for the product group that may be replaced with 31 I227gif2 f which is positively replacing r New Year 3 (step S553). FIG. 17 is a matrix showing the main evaluation indexes read in each line and used in each line (Daddy_ Describes the thoughts that become the base and the thoughts that become its technical options. Figure 4. 'Fen I ·! Table An example of the input / output screen of the tool-input / output unit 50 used on a computer. For each evaluation index, use the base concept determined by the evaluation in step S50 as a base concept. The technical options of the basic concepts are considered as possible ^ ... F ί′η side concepts are arranged in each column. 1¾ Using a matrix, in the case where each side concepts are used, enter the quantitative values (in Figure 18A and '1 There are five stages in 18B) to evaluate whether each evaluation index is rising or falling. For each thought, add the input score to calculate the total score of each thought (step S555). In the case of the matrix of Fig. 17, the comprehensive score can be grasped The highest 144th in-line vice-intention is the most suitable product intent, and this intent with the highest total score is selected as the product intent (step S557). Returning to FIG. 16, according to the product intent in step S557, The product specifications are determined (step S60). 18A and FIG. 18B are example diagrams showing the results of the product selection process of step S55 in FIG. 12. Two chips (FIG. 18A) for a microcomputer and a signal processing LSI are mounted on one component (a two-in-one product) and can be designed. The sample product with the highest user satisfaction, including the number of external parts and assembly, and the lowest manufacturing cost (Figure 18B). Figure 19 shows the hardware structure of the product design device and design system related to the embodiments of the present invention. Block diagram. The product design apparatus 100 related to each embodiment of the present invention has a structure as shown in FIG. 19, that is, the product design apparatus 100 related to each embodiment of the present invention is 32 i22m pif 2 92. ii. 28 is composed of various elements of product design and processing installed in one or more computer systems. Γ " As shown in Fig. 19, the computer system is a central processing unit 11 such as a microprocessor; and The f is composed of many other units connected to each other through the system bus. This computer system has Random Access Memory 114, Read Only Memory 116, Connect peripheral devices such as hard disk device Vi 120 to the input / output (I / 0) of the system bus 112. ΐ: 3 adapters 18, keyboard 124, mouse 126, speakers (l 〇udspeaker) 128, microphone (mike) 132, or a user interface (interface) device such as a touch screen (t〇uch spring's screen) (not shown) and a communication connector that connects the computer system to the communication network. 134. A display connector 136, a floppy disk 144, an optical disk 146, and an external disk driver 142 driven by various memory cards 148, which connect the display system 138 and the system bus 112. 〇 Product design programs that implement the functions of the product design process of the present invention are stored in various computer-readable storage media such as floppy disks 144, optical disks 146, and various memory cards 148, through external disk drives, from These memory media perform a predetermined read operation of φ, and the product design programs that implement the functions of the product design process of the present invention stored in these memory media can be installed in a computer system, and these programs can be loaded (lo ad) The random access memory 114 is executed by the central processing unit 110 to implement the product design process of the present invention. " FIG. 20 shows one of the embodiments of the present invention which is actually installed on a network Λ such as the Internet. The product design system related to the present invention includes a plurality of clients 202 connected to the server 204 through the network 200. The product design device 100 is arranged on the servo 33 1221 m, 2 92 11, 28 device 204, and the input / output sections 50b and 50c are arranged on the delegate server 202, and the product design system related to the present invention is actually installed on the network If so, the present invention can be implemented on a large scale. According to the second embodiment, the effects of the first embodiment and the following effects can be obtained. This U, especially if the market is mature and holds a certain market share of the target product: Γ occasion, using the score gap of each manufacturer's evaluation entered by the user to calculate the score of the evaluation index given to the importance of II Therefore, to seek differentiated evaluation " t indicators from competitors, using this differentiated evaluation index, you can find differentiated product ideas. The main evaluation indicators are used, and a number of specific technical options corresponding to the basic thoughts of the decision are evaluated, and the increase or decrease of each evaluation index is evaluated, and then the most appropriate secondary thought is selected. Therefore, especially in the case of the two-in-one product described above, when there are several side thoughts to realize the determined basic thoughts, it is possible to develop a product which has the highest thought satisfaction of the user. The embodiments of the present invention described above are not intended to limit the gist of the present invention. The present invention includes various embodiments in addition to the above-mentioned embodiments. According to the embodiment related to the present invention, the user's voice can be correctly taken from a large number of product-like patterns, and the scope can be narrowed from the beginning without being restricted by the current product-like patterns. It can be quantitatively evaluated. Get design ideas for products with high freedom quickly and easily. Therefore, products with strong market competitiveness can be listed in advance and at an affordable price. The present invention has been disclosed as above with preferred embodiments, but it is not intended to limit the present invention. Various changes and modifications can be made without departing from the spirit and scope of the present invention. The scope of the patent application is defined as 34 I227424if2

Claims (1)

1227424 7960 pif You are replacing f 2 Si—Month's day, the scope of patent application: ff I a product design method, applicable to the information required by the person who uses the product, related to the method of the target product, to derive the user's target for the object The product design required by the product 念; "Designing the product", the product design method includes: t6-analysis step, analysis of the input required information; a main evaluation index decision step, according to the analysis of the required information, for ^ ~ Quantitatively determine the evaluation index of the user ’s potential benefit II of the target product included in the requested information, give importance, and select the main evaluation index from a plurality of evaluation indexes that give importance; and Lu Yi product thoughts In the evaluation step, according to the main evaluation index decision step, it is decided to maximize or minimize the selected evaluation index into one or more product design ideas. 2 · —A product design method, applicable to the user's request information related to the method of the target product, to derive the user's product design ideas for the target product to design the product. The product design method includes: The evaluation index determining step is to give importance to the evaluation index for quantitatively measuring the degree of achievement of the potential benefits of the user to the target product included in the request information according to the request information reflected by the user's request. The main evaluation index is selected from among the evaluation indexes giving importance; and a product evaluation evaluation step is based on the main evaluation index determination step to decide to maximize or minimize the selected evaluation index into one or more product settings- Ji Yannian. 3. The product design method according to item 1 of the scope of patent application, characterized in that: the analysis step is to apply the transformation rules memorized in a memory device in advance to transform the 36 1227 gas 2 required information into a representation The user requires quality information on the use status of the target product, and f | The main evaluation index determination step is to use the required quality information to give importance to the evaluation index. 4. The product design method according to item 1 of the scope of patent application, characterized in that: The analysis step is to apply the scene information indicating the situation when the target product is used, and convert the request information into the required quality information. 5. The product design method according to item 3 of the scope of the patent application, characterized in that: 14 For each of the evaluation indicators, calculate a correlation between the required quality information indicating the transformation and the evaluation ' Assign points to give importance to this evaluation index. 6. The product design method according to item 5 of the scope of patent application, further comprising a matching point input step, displaying a matrix chart formed by the required quality information and the evaluation information, and waiting for the matrix chart. User's matching point input. 7. The product design method as described in item 丨 of the patent application scope, further comprising a request information input step for a user to input the request information. The product design method described in item 7 of the scope of the patent application is characterized by: * ...: seeking the green report input step includes: through the female requesting β report input / output section provided on the product or a device equipped with the product, A step of prompting a user to input the requested information related to the product; and a step of transmitting the inputted requested information from the user to a server through a request information input / output unit. = Please_describe the product return method described in the seventh aspect, characterized in that: the request information inputting step further includes a step of correspondingly identifying the identification information of the user who entered the request information, and memorizing the request information; and 37 92 11 28 I227424if2 According to the identification information, the user who inputs the requested information into a product in a product form, and returns the user's score. 10. The product design method as described in item 3 of the scope of patent application, further comprising: a step of giving importance, and according to the analysis step, giving importance to the quality information to be transformed; And the main evaluation index determining step uses the required product identification η information to be given importance, and gives the evaluation index importance. The “1L” product design method as described in item 1 of the scope of patent application, is characterized by: The step of giving importance is based on the requested quality information being transformed, by counting the votes input by the user k5 (count) Give importance. 12_ The product design method described in item 1 of the scope of patent application, characterized by: The evaluation index is a quantitative measurement and can be controlled by the product provider. 13. The product described in item 1 of the scope of patent application The design method is characterized in that it further includes a product design concept selection step, and the design concept of each product is calculated from the design concept group related to the design of the product determined according to the product concept evaluation step. When the score of the evaluation index increases or decreases, the product design idea with the highest total score is selected. 14. The product design method as described in item 1 of the scope of patent application, characterized in that the main evaluation index determination step further includes: a step of calculating a first score, requiring the quality information and prior evaluation of each evaluation index to be transformed in total Correlation between the evaluation indicators memorized; a step of calculating a gap, calculating a gap between the user satisfaction of each evaluation index input by the user of the product provider and other product providers related to the product; and 38 1227 In the step of calculating the second score, based on the number indicating the calculated difference in satisfaction, the importance degree given is calculated. 2f: Amendment. 4 females; >. ΓΤΤ 所 "15_ The product design method described in item i of the scope of patent application, characterized in that the product evaluation evaluation step includes ... hindering the decision based on the main evaluation index The achievement of the evaluation index selected by the steps determines the steps leading to the obstacles; p Refers to the design information database that stores product design ideas in the past, and finds the steps to eliminate the two obstacles; and considers the methods to eliminate the obstacles Steps to save the design of the target product and save it. _ 16. —A product design support method, which is suitable for using a computer to obtain information about the requirements of users related to the target product to support product design. The product design support method includes: an input step through the product or the The request information input / output unit on the machine of the product prompts the user to input the request information related to the product; a sending step, through the request information input unit, sends the input request information from the user to the server; a The memory unit stores and stores identification information identifying the user who has input the request information in correspondence with the request information of φ; and a score calculation unit for the input source users of the request information that are commercialized based on the identification information. User feedback should be given back. Π. —A kind of product design device 'applicable to the use of electric wax devices' to derive the product design required for the target product from the request information of the user related to the target product ~ 槪 Nian to design the product, the product design device has : An analysis department, which analyzes the input request information; 39 1227424! 7960 pif 2 \ k% Age π _ 18. The product design device described in item 17 of the scope of patent application, characterized in that. ^ Apply the conversion rules stored in the memory device in advance, and replace the requested information ^ with a device to indicate the use of the product by the user. The required quality information of the status; and || The main evaluation index determination unit uses the required quality information to give importance to the target of the evaluation index. " θ The main I ^ c 6 parity quotation determination unit, based on the analysis of the request information, quantitatively measures the degree of achievement of the potential benefits of the target product for the users in the request information memorized in the memory device in advance. Evaluation index, giving importance, selecting a main evaluation index from the evaluation indexes giving importance; and a product evaluation evaluation unit, which decides to maximize or minimize the selected evaluation index into one according to the evaluation index determination unit Or multiple product design thoughts. , 19. The product design device according to item 18 of the scope of patent application, characterized in that: for each of the evaluation indexes, calculating a matching point between the required quality information indicating the transformation and the ^ evaluation index, and giving the evaluation Indicator importance. 20. The product design device according to item 19 of the scope of the patent application, further comprising an input / output unit for displaying a matrix chart composed of the required quality information and the evaluation information, and waiting for the user to respond to the Matrix chart input points. 21. The product design device according to item 17 of the scope of patent application, further comprising a request information collection unit for users to input the request information. 22 · —A product design terminal device, which is suitable for using a computer to obtain user requirements related to the target product on the user's behalf. The stomach design 'The product design terminal device includes: An input section, which is provided on the product or equipped with The request information input section on the product's machine, prompts the user to enter the request information related to the product; 40 1227424 7960 pif 2 A sending unit sends the request information input from the user to the server through the request information input / output unit; a memory unit responds to and stores the identification information identifying the user who inputs the request information in correspondence with the request information ; And voicing _ _ hand reading one's score calculation unit, according to § 19 Identification Information ', the required information for productization:' 1 input source users, the total should be returned to the user's score. 23.—A kind of memory medium, which can be read by a computer, is suitable for storing a product design @ α ... program, wherein the product design program is to request information from the user's fairy related to the target product to derive the user's Qin I performed the product design process on the computer for the product design requirements required by the target product. The product design process includes: an analysis process that analyzes the input required information; and a main evaluation index decision process According to the analysis of the request information, it is stored in the memory in advance. For the criterion-evaluation index for quantitatively measuring the degree of achievement of the potential benefits of the user in the target product included in the request information, the importance is given. The main evaluation index is selected from a plurality of evaluation indicators; and a product evaluation evaluation process is performed according to the main evaluation index to determine whether to maximize or minimize the selected evaluation index into one or more product design parameters. 24. The storage medium according to item 23 of the scope of the patent application, which is characterized by: applying a conversion rule stored in a memory device in advance, and transforming the request information into a representation of the use status of the product requested by the user for the product Required quality information; and · The main evaluation index determination unit uses the required quality information to give importance to the evaluation index. 41 tiE replaces f ΓΨΛΨ DAY I227424f2 25. The memory medium described in item 24 of the scope of patent application, which is characterized by. $ The main evaluation index determination process is to calculate a table for each of the evaluation indices ^ transformation ^ The required quality information and The associated points between the evaluation indicators are given importance. … ^ || 26. The memory medium according to item 25 of the scope of patent application, characterized in that the design process of the product includes a matching point input process, and the display is performed by the requesting product temporarily and fortunately. Evaluate the matrix chart formed by the information, and wait for the matrix chart to be entered by E. I11 '28 27. The memory medium described in item 23 of the scope of patent application, characterized in that the product design process of In also includes a request for information input processing, so that the user can input the information required. The 28 mentioned is a memory medium that is readable by a computer and is suitable for storing a program, where the program executes product design terminal processing on a computer, and the leaf terminal processing system obtains the The usage information related to the target product is characterized in that the memory medium includes: a female input process, through a request information input / output unit provided on the target product or a machine equipped with the target product, to prompt a user to input a request for the product Information; R β transmission processing, through the request information input / output unit, to send the request information input from the user to the server; a memory processing, identification information that identifies the user who inputs the request information, and corresponds to the request information , Memory; and, for a total processing, according to the identification information, the user of the input source of the required information for productization shall return the user's score in total. 42