469387 五、發明說明（1) 本發明係有關一種網際網路之前置廣告產生系統及 法’特^是指-種具有新顆前置廣告效果之網際網路 引擎之前置廣告產生系統及方法β 第一圖係習知網際網路搜尋引擎之作業流 包括下列步驟： &通常 (1)產生一搜尋引擎介面91 :具有—輸入欄位空格， 供網際網路上之使用者輸入關键字。 字（2)輸入關鍵字92:由使用者輸入所要查尋之關鍵 …⑴執行搜尋引擎93:從已登錄之業者資料中進 二：：比對’將所對應到之結果以文字資料逐筆列出 常包1 —行網頁簡稱及一行文字型態之内容簡述； 你用去^ ί結果底頁呈現94 :列出搜尋結果，若有，則 網站或特定的網頁位置。 鞏資料中’再連結至該 如4:，ί這種搜尋型態了，若檢索結果筆數报少’例 内容，無法t接名4 s，碾進才能看到詳細之廣告 土商《ί 前看到這些業者之特色（如主打廑 方案等)。若其檢索結果筆數报多，例如10 擎上或兩頁以上’則使用者勢必IΜ ^ 試點選進入許多網頁才能得二f要嘗 :Λ如，假設某二使用者在某一網站輸入關“手 更多）之娃3登錄文字資料之業者眾多，可能出現5〇筆（或 結果，通常是依筆劃順序排列，使用者不易找到 -b9 38 7 五、發明說明（2) 有特色之業者。另一方面，對於被搜尋的業者而言，如果 同性質業者都上網登錄（例如有50家之業者），所有之業者 只能「被動的」等待使用者點選，沒有辦法主動出擊，達 到引導使用者目光而先上門之積極廣告效果。 因此，有必要研發一種能產生前置廣告效果之搜尋網 頁。 本發明之主要目的’在於提供一種網際網路搜尋引擎 之前置廣告產生系統及方法，在輪搜尋之入關鍵字後，若 與預設字相對應時’則相對應之廣告圖形小視窗會先浮 現’之後，才會顯示文字型態之搜尋結果底頁，因而使本 發明具有一新穎之前置廣告效果。 本發明係提供一種網際網路搜尋引擎之前置廣告產生 系統，其至少包括： 一搜尋引擎介面產生軟體，用以產生一搜尋頁面，具 有一輸入襴位空格，供在網際網路上之使用者輸入欲搜莽 之至少一個關鍵字； 一圖檔資料庫對應執行軟體，用以將所輸入之關鍵字 對應至一圈檔資料庫，該圖檔資料庫具有複數筆廣告資料 列，每一廣^告資料列至少具有一文字資料欄位及一圖檔資 料欄位’該文字資料攔位具有至少一組預設字，當其中一 筆廣告資料列中之文字資料欄位中之預設字與該輸入之關 鍵字相對應時，該筆廣告資料列中之圖檔資料攔位之圖檔 資料則會在螢幕上產生一廣告圖框，其中具有一特定之廣 告圖面； ΗΗΊΒΒΗ 第5頁 4 G 9 3 8 7 五、發明說明（3) 一搜尋引擎軟體，用以產生文字型態之搜尋結果底 頁，該搜尋結果底頁不會蓋住該前述之一筆或數筆之廣告 圈框。 其次*本發明之一種網際網路之前置廣告產生方法， 其依序至少包括： 一、 搜尋引擎介面產生步驟； 二、 輸入關鍵字步驟； 三、 囷樓資料庫對應及顯示步驟；及 四、 執行搜尋引擎步称。 本發明之上述及其他目的與優點，不難從下述所選用 實施例之詳細說明與附圖中，獲得深入了解。 茲以一較佳實施例並配合圖式詳細説明本發明於後： 第一圖係習知網際網路搜尋弓丨擎之作業流程 第二圖係本發明之系統之示意圖 第三圊係本發明之圖檔資料庫對應關係示意圓 第四圖係本發明之方法之流程圈 第五圖係本發明第三步驟之内部處理流程圖 本發明為一種網際網路搜尋？丨擎之前置廣告產生系統 及方法’其網際網路搜尋引擎之前置廣告產生系統50，如 第二及三圖所示，至少包括：一拽尋引擎介面產生軟體 、一圖檔資料庫對應執行軟體52及搜尊引擎軟體53 該搜尋引擎介面產生軟體51，用以產生一搜尋 頁 面，具有一輪入糊位空格’供在網際網路上之使用者輸入 欲搜尋之至少一個關鍵字511。469387 V. Description of the invention (1) The present invention relates to a pre-advertising system and method for Internet pre-advertising, which refers to a pre-advertising system for Internet engine with new pre-advertising effect and Method β The first picture shows the workflow of a known Internet search engine including the following steps: & usually (1) generates a search engine interface 91: has-input field space for the user on the Internet to enter the key word. Word (2) Enter the keyword 92: Enter the key to be searched by the user ... ⑴ Run the search engine 93: Two from the registered operator's data :: Compare 'The corresponding result will be listed by text data出 常 包 1—A brief description of the line of webpage and a line of text type; you use to go to the bottom page to display 94: list the search results, and if there is, the website or specific page location. In the Gong data, it is 're-linked to such as 4 :, ί this search type, if the search results are reported less,' for example, can not be named 4 s, you can only see the detailed advertising local merchant "ί I saw the characteristics of these players (such as the main hiccup plan). If the search results report a large number of records, such as 10 engines or more than two pages, then the user must be IM ^ Pilot to enter many web pages to get two f to try: Λ For example, suppose that two users enter a website on a website "Many more hands" There are many operators who have registered text data in Baby 3, and there may be 50 strokes (or the results are usually arranged in the order of strokes, and it is not easy for users to find -b9 38 7 V. Invention Description (2) Characteristic Operators On the other hand, for the searched operators, if all the same-type operators log on the Internet (for example, there are 50 companies), all operators can only “passively” wait for users to click, there is no way to take the initiative to reach Positive advertising effect that guides users' eyes and comes first. Therefore, it is necessary to develop a search webpage that can generate pre-advertising effects. The main object of the present invention is to provide a system and method for generating advertisements before Internet search engines. After the search keywords are entered in a round, if the corresponding word corresponds to the default word, then the corresponding small advertising graphic window will appear first, and then the text type will be displayed. The bottom page of search results, so that the present invention has a novel pre-advertising effect. The present invention provides a pre-advertising system for Internet search engines, which at least includes: a search engine interface generating software for generating a The search page has an input space for users on the Internet to enter at least one keyword that they want to search; a database of image files corresponds to the execution software for mapping the entered keywords to a circle of files Database, the image file database has a plurality of advertising data rows, each advertising data row has at least one text data field and one image data field 'the text data block has at least one set of default words, when When the default word in the text data field in one of the advertisement data rows corresponds to the entered keyword, the image data of the image data block in the advertisement data row will generate an advertisement on the screen Picture frame with a specific advertising picture; ΗΗΊΒΒΗ Page 5 4 G 9 3 8 7 V. Description of the invention (3) A search engine software for generating text The bottom page of the search results, the bottom page of the search results will not cover the one or more of the aforementioned advertisement circle frames. Secondly, a method for generating a pre-advertising Internet advertisement of the present invention, which includes at least: 1. Steps for generating a search engine interface; 2. Steps for entering keywords; 3. Steps for mapping and displaying the database of Diaolou database; and 4. Steps for executing a search engine. The above and other objects and advantages of the present invention are not difficult to choose from the following. The detailed description of the embodiments and the accompanying drawings are used to gain in-depth understanding. The present invention will be described in detail below with reference to a preferred embodiment: The first diagram is the operation flow of the conventional Internet search bow. The diagram is a schematic diagram of the system of the present invention. The third is a schematic diagram of the correspondence relationship of the archive database of the present invention. The fourth diagram is a flow chart of the method of the present invention. The fifth diagram is an internal processing flowchart of the third step of the present invention. Searching for the Internet?丨 Previous Ad Generation System and Method 'The Internet search engine pre-ad generation system 50, as shown in the second and third figures, includes at least: a drag-and-search engine interface generation software, and an image file database Corresponding execution software 52 and search engine software 53 The search engine interface generation software 51 is used to generate a search page with a round of blank spaces' for users on the Internet to enter at least one keyword 511 to be searched.
469 387 五、發明說明（4) 該圖播資料庫對應執行軟體52，用以將所輸入 之 關鍵字511對應至一圖檔資料庫6〇，如第三圖所示，該® 檔資料庫60具有預定數量之筆廣告資料列61，每一廣告資 料列61至少具有一文字資料攔位61A及一圖檔資料欄位 61B ’該文字資料攔位61A具有至少一組預設字，當其中一 筆廣告資料列61中之文字資料攔位6 1A中之預設字與該輸 入之關鍵字511相對應時，該筆廣告資料列61的圖襠資料 攔位61B中之圖檔資料則會在螢幕上產生一廣告圈框（小 視窗浮現），其中具有一特定之廣告圏面。 其中，該廣告圖面中至少具有： (a) 某公司之廣告術語521; (b) 索取資料之輪入攔位522，可供使用者輸入個人 電子郵件信箱以便取得資訊；及 (c) 進階選項及關閉選項523,若點選進階選項則出 現預疋之資訊選單，若點選關閉，則會將整個廣告圖桓小 視窗移除。 該搜尋引擎軟體53 ’用以產生文字型態之搜尋 結 果底頁’該搜尋結果底頁不會蓋住該前述之一筆或數筆之 廣告圓框。 關本發明之方法部份’如第四及五圖所示，即網際網 路搜尋引擎之前置廣告產生方法，其依序至少包括下列步469 387 V. Description of the invention (4) The picturecast database corresponds to the execution software 52, which is used to map the entered keywords 511 to a picture database 60. As shown in the third picture, the ® file database 60 has a predetermined number of advertising data rows 61, each advertising data row 61 has at least a text data block 61A and a picture file data field 61B 'The text data block 61A has at least a set of preset words, when one of them The text data block 6 in the advertisement data line 61 corresponds to the input keyword 511 when the preset word in 1A corresponds to the image file data in the crotch data block 61B of the advertisement data line 61 on the screen. An advertisement circle frame (small window emerges) is generated on the advertisement circle frame, which has a specific advertisement face. Among them, the advertisement drawing has at least: (a) a company's advertising term 521; (b) a rotation stop 522 for requesting information, which can be used by users to enter their personal email address for information; and (c) access Advanced option and Close option 523. If you click the Advanced option, a pre-information menu will appear. If you click Close, the entire advertising window will be removed. The search engine software 53 'is used to generate a text-type search result bottom page', and the search result bottom page does not cover the one or more of the aforementioned advertisement circular frames. The part of the method of the present invention is shown in the fourth and fifth figures, that is, the method for generating an advertisement before the Internet search engine, which includes at least the following steps in order
4 69 387 __ -.. - 1 五、發明說明（5) 欲搜尋之至少一個關鍵字； [二] 輸入關鍵字步騨20 :輸入至少一個關鍵字，例 如：輸入”手機"； [三] 圈檔資料庫對應及顯示步驊30 :首先是取得關鍵 字步驟31，將所輸入之關鍵字對應至一圈樓資料庫’此為 圓檔資料庫對應步驟32，該圖檔資料庫具有複數筆廣告資 料列，每一廣告資料列至少具有一文字資料攔位及一理播 資料欄位，該文字資料欄位具有至少一組預設字’當其中 一筆廣告資料列中之文字資料攔位中之預設字與該輸入之 關鍵字相對應時，該筆廣告資料中之圖襠資料則會產生一 廣告圖框，其中具有一特定之廣告圖面，此即為顯示小® 框視窗步驟33 : 當然，在此第三步驟30中，即圖檔資料庫對應及顯示 步驟30中，特定廣告圖面可包括： U)某公司之廣告術語； (b) 索取資料之輸入攔位，可供使用者輸入個人電子 郵件信箱以便取得資訊；及 (c) 進階選項及關閉選項’若點選進階選項34則出現 預定之資訊遷單，若點選關閉35，則會將整個廣告圖框移 除0 [四] 執打搜尋弓丨擎步驟4〇 :產生文字型態之搜尋結果 ίΞ二該搜尋結果底頁不會蓋住該前述之一筆或數筆之廣 告圓根。4 69 387 __-..-1 V. Description of the invention (5) At least one keyword to be searched; [二] Enter keywords step 20: Enter at least one keyword, for example: enter "mobile phone "; [三] Step database correspondence and display step 30: First is to obtain the keyword step 31, corresponding to the entered keywords to a circle database 'This is the circle file database corresponding step 32, the picture database has A plurality of advertisement data rows, each of which has at least one text data block and a broadcast data field, and the text data field has at least one set of default words' when one of the advertising data rows has text data blocks When the default word in the keyword corresponds to the input keyword, the image crotch data in the advertisement data will generate an advertisement frame with a specific advertisement surface. This is the step of displaying a small ® frame window. 33: Of course, in this third step 30, that is, the map database correspondence and display step 30, the specific advertising picture may include: U) the advertising term of a company; (b) the input block for requesting information, may User input Sub-mail box for information; and (c) Advanced options and close options' If you click Advanced option 34, the scheduled information relocation order will appear. If you click Close 35, the entire advertising frame will be removed. 0 [ 4.] Hit the search bow. Step 4: Generate search results in text form. The bottom page of the search results will not cover one or more of the aforementioned advertisement circle roots.
第8 I “9 387 五、發明說明（6) — —— · --- 但其中只有三家業者額外刊登具有圈形之前置廣告p假設 根據甲乙丙三業者所支付廣告費多募，這三筆廣告資料列 61之文字資料棚位61A之預設字分別為：No. 8 I “9 387 V. Description of the invention (6) — —— · --- But only three of them publish additional advertisements with a ring-shaped pre-position p. Assume that according to the advertising fees paid by the third party The default characters of the text data booth 61A of the advertisement data row 61 are:
甲業者（刊登三關鍵字）：手機、nokia、MOTOROLA 乙業者（刊登二關鍵字）：手機、NOKIA 丙業者C刊登一關鍵字）：手機 — 舉例一：當輪入關鍵字"手機"後，由於甲、乙、丙三 家之文字資料攔位61A中之預設字都有，|手機"，所以這三 家業者之廣告圖形小視窗都會在電颺螢幕上不同位置浮 現，供使用者參考，之後，才會跑出文字形態之搜尋結果 共50家（可能依筆割順序分成5頁），且為底頁型態不會蓋 著這二筆别置廣告’當使用者對某—小梘窗點選"關閉，，， 才會關閉該視窗*看見底頁之文字型態之搜尋結果β 舉例二，當輸入關鍵字"NOKIA"後，只有甲、乙兩家 之文字資料欄位61A中之預設字含有"NOKIA”，所以僅甲、 乙兩家之廣告圖形小視窗會在電腦螢幕上不同位置上浮 現，供使用者參考，之後，才會跑出文字形態之搜尋結 果’且為底頁型態不會蓋著這兩筆前置廣告β同理，當輪 入"MOTOROLA"後，只有甲一家前置廣告浮現，若輪入 ”ERICSS0Nn，由於無對應資料，故無任何前置廣告浮現。 前述該網際網路搜尋引擎之則置廣告產生系統»其 中該圖檔資料庫對應執行軟體52，係將所輸入之關鍵字、 511以近似方式對應至一圖擋資料庫60，若其中一筆廣告 資料列61中之文字資料攔位61A中之預設字與該輪入之關Player A (publishes three keywords): mobile phone, nokia, MOTOROLA Party B (publishes two keywords): mobile phone, NOKIA C proprietor C publishes one keyword): mobile phone — Example 1: When the keyword turns in " mobile phone " Later, because the default characters in the text data block 61A of the three companies A, B, and C are all || mobile phone ", the small advertising graphic windows of these three companies will appear in different positions on the Yangyang screen for users. For reference, after that, there will be a total of 50 search results in text form (may be divided into 5 pages according to the stroke order), and the bottom page type will not cover these two separate ads. Click the small window and click "Close" to close the window. * See the search results of the text type on the bottom page. Example 2: When you enter the keyword "NOKIA", only the text data of A and B are available. The default word in the field 61A contains " NOKIA ", so only the small advertising graphics windows of A and B will appear in different positions on the computer screen for user's reference. After that, it will run out of the text form. Search results' The bottom page type will not cover these two pre-roll ads. The same reason, when "MOTOROLA" is turned in, only the pre-roll ads of the first company will appear. The front ad surfaced. The above-mentioned Internet search engine's placement advertisement generation system »Wherein the image file database corresponds to the execution software 52, which corresponds to the entered keywords and 511 to an image file database 60 in an approximate manner. If one of the advertisements The default word in the text data block 61A in the data column 61 is related to the rotation.
第9頁 4 69 38? 五、發明說明（7) 鍵字51 1為近似對應，如文字之外觀近似（Bic與Bjc )或 文字不同讀音相同（Nu與New)或排列近似（SMART與SMAT )，則該筆廣告資料列61的圖檔資料攔位61B中之圖播資 料會在螢幕上產生一廣告圈框（小視窗浮現）·，故前述網際 網路搜尋引擎之前置廣告產生方法，其中該圖檔資料庫對 應及顯示步驟30 ’係將所輸入之關鍵字以近似方式對應至 一圖檔資料庫。 ' 因此’這額外加刊前置廣告之業者，可以透過預設之 關鍵字’讓其前置廣告「主動的」搶先吸引使用者之目 光，而能優先供使用者考慮，廣告效果主動又有效。 藉由上述之系統及方法，本發明將具有一新之 廣告效果。 以上僅是藉由較佳實施例詳細說明本發明， ，例所做的任何簡單修改與變化皆不脫離本發明之精神與 範固。 、 明瞭本發明的 ’爰提出發明 由以上詳細說明，可使熟知本項技藝者 確可遠成前述目的，實已符合專利法之規~ 專利申請。 、Page 9 4 69 38? V. Description of the invention (7) The key word 51 1 is approximate correspondence, for example, the appearance of the text is similar (Bic and Bjc) or the pronunciation of the text is the same (Nu and New) or the arrangement is similar (SMART and SMAT) , The picture data in the picture data block 61B of the advertisement data row 61 will generate an advertisement circle frame (small window appears) on the screen. Therefore, the aforementioned method of generating ads before the Internet search engine, Wherein, the map database correspondence and display step 30 'corresponds to the input keywords in an approximate manner to a map database. 'Therefore, this additional supplementary front-end advertising provider can use the default keywords' to make its front-end ads "active" to attract the attention of users first, and it can be given priority for users to consider, and the advertising effect is active and effective. . With the above system and method, the present invention will have a new advertising effect. The above is only a detailed description of the present invention through the preferred embodiments. Any simple modifications and changes made by the examples will not depart from the spirit and scope of the present invention. It is clear from the above detailed description of the present invention that the person skilled in the art can far achieve the aforementioned purpose, which has already met the requirements of the Patent Law ~ Patent Application. ,
387 '469 387 圈式簡單說明 圓式之簡單說 第一圖係習知 第二圖係本發 第三圖係本發 第四圖係本發 第五圖係本發 搜尋引擎介面產生 圖檔資料庫對應及 取得關鍵字步驟31 顯示小圖框視窗步 點選關閉35 網際網路搜尋引擎 搜尋引擎介面產生 圖檔資料庫對應執 索取資料之輸入欄 搜尋引擎軟體53 圖檔資料庫60 文字資料攔位61A 搜尋引擎介面91 執行搜尋引擎93 明： 網際網路搜尋 明之系统之示 明之圖檔資料 明之方法之流 明第三步驟之 步驟10 顯示步驟30 驟33 之前置廣告產 軟體5 1 行軟體52 位522 引擎之作業流程 意圖 庫對應關係示意圖 程圖 内部處理流程圖 輸入關鍵字步驟20387 '469 387 Simple description of the circle type Simple description of the circle type The first picture is a conventional picture The second picture is a third picture The third picture is a fourth picture This is a fifth picture This is a map file generated by the search engine interface Library mapping and obtaining keywords Step 31 Display small picture frame window Step click close 35 Internet search engine search engine interface Generate image file Database corresponding input field for requesting data Search engine software 53 Image file database 60 Text data block Bit 61A Search engine interface 91 Executing search engine 93 Description: Internet search for the system's indicated map file data for the method of lumens The third step of step 10 shows step 30 of step 33 before the advertising software 5 1 line of software 52 Bit 522 Engine's Operational Flow Map Correspondence Schematic Diagram Internal Processing Flowchart Enter Keyword Step 20
圖檔資料庫對應步驟32 點選進階選項34 執行搜尋引擎步騨40 生系統50 關鍵字5U 某公司之廣告術語521 進階選項及關閉選項523 廣告資料列61 圈構資料攔位61B 輪入關鍵字92 搜尋結果底i呈現94Correspond to the step of the image database 32 Click the advanced option 34 Run the search engine step 40 Generate the system 50 The keyword 5U The advertising term of a company 521 Advanced option and close option 523 Advertising data row 61 Circle data block 61B Rotation Keyword search results show 94