TW202416205A - Method and apparatus for providing item information - Google Patents

Abstract

The present invention relates to a method for providing item information, which is performed in a service server and includes: a step of receiving a purchase request from a user's terminal; a step of confirming recommended items related to the purchase request; a step of confirming whether the purchase request satisfies conditions; and a step of providing a first page of a list of recommended items related to the purchase request when it is confirmed that the conditions are satisfied.

Description

Method and device for providing item information

The embodiments of this specification relate to a method and device for providing item information.

With the popularization of the Internet, the e-commerce market is expanding. Especially with the spread of infectious diseases, the proportion of going to physical stores to buy goods is decreasing, and on the contrary, the proportion of using computers or smartphones to buy goods through e-commerce is rapidly increasing.

Typically, users can purchase multiple related items at the same time through e-commerce services, rather than just one item. In order to satisfy users who purchase multiple items at the same time, e-commerce services guide users to purchase other items together by displaying information about other items that are similar or related to the item on the page that displays information about the item that the user is interested in.

On the other hand, when e-commerce companies recommend other items that can be purchased together with a specific item to users through services, specifying an item among multiple items that the user is interested in and recommending other related items, how to determine the recommended item, and how to display the recommended item on a certain page play an important role in marketing to increase sales.

Related previous documents include Korean Patent Publication No. 10-2020-0108058 (published on September 16, 2020).

[The problem the invention is trying to solve]

The embodiment of the present invention is proposed to solve the above-mentioned problem. Its purpose is: when a user receives a purchase request, the recommended items related to the purchase request are confirmed, and according to whether the conditions of the purchase request are met, the first page including the list of recommended items is provided, so that the user can confirm the list of other items related to the item he wants to purchase, so as to grasp the purchase tendency and trend of other users and facilitate the purchase of additional items. [Technical means for solving the problem]

In order to accomplish the above-mentioned subject, an item information providing method of one embodiment of the present specification is performed in a service server and is characterized in that it includes: a step of receiving a purchase request from a user's terminal; a step of confirming recommended items related to the purchase request; a step of confirming whether the purchase request satisfies conditions; and when it is confirmed that the conditions are satisfied, a step of providing the first page of a list of recommended items related to the purchase request.

According to one embodiment, the above-mentioned method for providing item information is characterized in that it further includes: a step of obtaining an input corresponding to the first object on the above-mentioned first page from the above-mentioned user's terminal; and a step of implementing a settlement procedure corresponding to the above-mentioned purchase in response to the input corresponding to the above-mentioned first object.

According to one embodiment, the above-mentioned condition is characterized in that it includes: the amount corresponding to the above-mentioned purchase request is greater than the first critical value.

According to one embodiment, the first critical value is characterized in that it is determined based on the purchase history of the user associated with the first page.

According to one embodiment, the method for providing item information is characterized in that it further includes: a step of determining a first item among one or more items corresponding to the purchase request, and the recommended items include items recommended to be purchased together with the first item.

According to one embodiment, the step of determining the first item is characterized by comprising: a step of determining a conversion rate associated with the first page of the one or more items; and a step of determining the first item based on the conversion rates of the one or more items.

According to one embodiment, the step of determining the first item is characterized by comprising: a step of determining the average selling price (ASP) of the one or more items; and a step of determining the first item based on the average selling price of the one or more items.

According to one embodiment, the step of confirming the recommended items is characterized by including: a step of confirming the purchase history of multiple users who purchased the first item; and a step of determining the recommended items based on the purchase history of the multiple users, wherein the purchase history of the multiple users includes information on items purchased within a fixed range from the time when each of the multiple users purchased the first item.

According to one embodiment, the step of determining the recommended items includes: determining, among the items included in the purchase history of the plurality of users, items that belong to the same category as the first item and have a purchase volume greater than a second critical value as the recommended items.

According to one embodiment, the method for providing item information is characterized in that it includes: a step of determining a target category associated with the first page; and a step of confirming whether the user corresponds to the target category based on the user's purchase history. When the user corresponds to the target category, the first page includes a list of recommended items belonging to the target category.

According to one embodiment, the step of determining the target category includes: determining one or more categories with the highest purchase conversion rate among a plurality of categories as the target category.

According to one embodiment, the step of confirming whether the above-mentioned user corresponds to the above-mentioned target category is characterized by including: the step of determining whether the above-mentioned user has purchased items belonging to the above-mentioned target category more than a certain number of times within a fixed period of time recently.

According to one embodiment, the items in the list of recommended items that belong to the same leaf category are characterized in that the number of items is less than a fixed number.

According to one embodiment, the items purchased by the user in the recent fixed period are characterized in that they are excluded from the list of recommended items.

According to one embodiment, the method for providing item information is characterized in that it further includes: in response to the user's input corresponding to the first item among the one or more items corresponding to the purchase request, a step of providing a second page including detailed information of the first item; the second page further includes combined information of the first item and the recommended item.

According to one embodiment, the characteristics of the recommended items are determined based on the category list of the first item, the category list including: the first category in which the first item is located, the second category corresponding to the highest category of the first category, and the third category corresponding to the lowest category of the second category and including the recommended items, and the first category and the third category are different.

According to one embodiment, the combination information is characterized in that it includes a plurality of combination information, and the item information providing method further includes: a step of obtaining a selection input of a first combination information among the plurality of combination information from the user's terminal; and a step of providing comparison information with a second combination information among the plurality of combination information in response to the selection input of the first combination information.

The service server for providing product information in one embodiment of the present specification is characterized by including: a transceiver that transmits and receives information with other devices; and a processor that controls the above-mentioned transceiver, receives a purchase request from a user's terminal, confirms the recommended items related to the above-mentioned purchase request, confirms whether the above-mentioned purchase request meets the conditions, and when the above-mentioned conditions are met, provides the first page of the list including the recommended items related to the above-mentioned purchase request.

The non-temporary computer-readable storage medium of one embodiment of the present specification is characterized in that it includes a medium configured to store computer-readable instructions. When the computer-readable instructions are executed by a processor, the processor implements a method for providing item information in a service server, the method including: receiving a purchase request from a user terminal; confirming recommended items related to the purchase request; confirming whether the purchase request satisfies a condition; and providing the first page of a list of recommended items related to the purchase request when the condition is confirmed to be satisfied. [Effect of the invention]

According to an embodiment of the present invention, the service server can confirm the recommended items related to the purchase request obtained from the user terminal, and when the purchase request meets the conditions, provide the first page including the list of recommended items related to the purchase request, so that the user can confirm the list of other items related to the item he wants to purchase, so as to grasp the purchase inclination and trend of other users, and facilitate the purchase of additional items, thereby improving the user experience.

Furthermore, according to an embodiment of the present invention, the service server can determine a target category with a higher purchase conversion rate. When a user determines the corresponding target category, regardless of the item the user requests to purchase, a list of recommended items of the target category with a higher possibility of purchase is provided to the user on an insert page, thereby reminding the user of the items that were not purchased due to mistake, guiding the user to purchase or increasing the user's desire to purchase additional items.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the description of the embodiments, the technical contents that are well known in the technical field to which the present invention belongs and are not directly related to the present invention will be omitted. By omitting unnecessary descriptions, the gist of the present invention can be conveyed more clearly.

For the same reason, some components in the attached drawings are exaggerated, omitted or schematically illustrated. In addition, the size of each component does not fully reflect its actual size. The same or corresponding components in each figure are marked with the same reference symbols.

If you refer to the attached drawings and the embodiments described in detail below, you can clearly understand the advantages and features of the present invention, as well as the methods for achieving these advantages and features. However, the present invention is not limited to the embodiments disclosed below, and can be implemented in various other forms. This embodiment is only provided to make the disclosure of the present invention complete and to enable those with common sense in the technical field to which the present invention belongs to fully understand the scope of the invention. The present invention is only limited by the scope of the patent application. Throughout the specification, the same reference symbols refer to the same components.

At this point, it is understood that the combination of each block of the processing flow chart and the flow chart can be performed by computer program instructions. Such computer program instructions can be installed in a processor of a general-purpose computer, a special-purpose computer or other programmable data processing device, so that the method of executing the function described in the flow chart block can be generated by the instructions executed by the processor of the computer or other programmable data processing device. In order to realize the function in a specific manner, such computer program instructions can be stored in a computer-usable or computer-readable memory of a specified computer or other programmable data processing device, so that the instructions stored in the computer-usable or computer-readable memory can also produce a manufactured product, which includes the instruction method for executing the function described in the flow chart block. Since computer program instructions can be installed on a computer or other programmable data processing device, a series of action steps are performed on the computer or other programmable data processing device to generate a process executed by the computer. The instructions of the processor executing the computer or other programmable data processing device can provide steps for executing the functions described in the flowchart blocks.

Furthermore, each block may represent a module, segment, or portion of code that includes one or more executable instructions for performing a specific logical function. Furthermore, it should be noted that in some alternative implementations, the functions mentioned in the blocks may not occur in order. For example, two blocks listed in succession may actually be performed simultaneously, or in reverse order according to the corresponding functions.

At this time, the term "unit" used in the present invention refers to software, or hardware components such as FPGA (field-programmable gate array) and ASIC (application specific integrated circuit). "Unit" has certain functions. However, "unit" is not limited to hardware and software. "Unit" can be configured in a manner of being located in an addressable storage medium, and can also be configured in a manner of playing one or more processors. Therefore, as an example, "unit" includes components such as software components, object-oriented software components, class components and task components, processors, functions, properties, programs, subroutines, fragments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays and variables. The functions provided by the components and "sections" can be combined with a smaller number of components and "sections", or can be further separated into other components and "sections". In addition, the components and "sections" can also be realized as one or more CPUs (central processing units) in the playback device or secure multimedia card.

FIG. 1 is a diagram schematically showing a system structure for providing information on substitute items in a service server of one embodiment of the present invention.

1 , the information providing system of the embodiment of the present invention may include a user terminal 110 and a service server 120.

E-commerce users can use user terminals 110 to connect to service servers 120. User terminals 110 are equipped with e-commerce applications, and can be connected to service servers 120 under the control of the applications, and can use e-commerce based on information exchange with service servers 120. User terminals 110 can be mobile devices such as smart phones and tablet PCs (personal computers) or static devices such as desktop PCs. As long as they can install and run e-commerce applications, they can be used as user terminals 110 without restriction.

The service server 120 can communicate with the user terminal 110, and the user terminal 110 can provide information related to e-commerce. As a result of searching the database, the service server 120 can provide a catalog of items, or can provide detailed information of each item stored in the database. In the case where the e-commerce enterprise directly delivers items, the service-related subject operated by the service server 120 can purchase goods and manage delivery. In the case where other delivery companies deliver items, the purchase information and delivery location information related to the items purchased by the user can be transmitted to the server of the other delivery company.

FIG. 2 is a sequence diagram showing information exchange of each node and corresponding actions related to a method for providing information of substitute items according to an embodiment of the present invention.

In step 205, the user terminal may transmit a purchase request to the service server. The purchase request may be input by the user to purchase one or more items through the e-commerce application set in the user terminal. For example, the user may put one or more items into a virtual shopping cart on the e-commerce application, and request to purchase the selected items by selecting at least a portion of the items on a shopping cart page that displays the items in the virtual shopping cart. The purchase request may include input for objects such as a "buy" button included on the shopping cart page. As another example, the purchase request may be input on a settlement page of settlement information related to the purchase of the input items.

In step 210, the service server may confirm the recommended items related to the purchase request. In one embodiment, the recommended items related to the purchase request may include items recommended by the service server to be purchased together with the items the user wants to purchase as items related to the items the user wants to purchase. In one embodiment, the recommended items related to the purchase request may include recommended items related to a user segment generated based on the user's purchase history.

In one embodiment, the service server may determine a first item among one or more items corresponding to the purchase request, and the recommended items may include items recommended by the service server to be purchased together with the first item. The first item may be a source item that displays related recommended items among the one or more items that the user wants to purchase.

In one embodiment, the service server may determine the first item by determining the conversion rate of more than one item, and determine the item with the highest conversion rate among the more than one item as the first item. The conversion rate refers to the ratio of visitors who have specific inducement behaviors among those who visit a website in the field of online marketing, and may include a purchase conversion rate indicating the ratio of conversion to purchase when an item is exposed on a page. For example, when a user purchases golf clubs through e-commerce, the user may not only want to purchase golf clubs, but also golf balls, golf clothing and other golf-related items that can be used with the golf clubs. Therefore, if the items that can be used together are displayed on the page where the user enters to purchase golf clubs, the purchase conversion rate of the items will increase. As mentioned above, the conversion rate can be not only the purchase conversion rate of the item itself, but also the purchase conversion rate of recommended items related to the item. On the other hand, when a user purchases a wallet through e-commerce, it is usually not easy to recommend other items that can be used together with the wallet. Even if items related to the wallet are displayed on the page where the user enters the wallet purchase page, the possibility of continuing to purchase such items is not high. Finally, when a user wants to purchase golf clubs and a wallet through e-commerce, the service server determines the golf clubs with a high purchase conversion rate as the first item, and displays the items recommended to be purchased together with the golf clubs to the user together with the golf clubs, so that the user can easily obtain information about related items and guide the user to purchase additional related items.

In one embodiment, the service server may determine the first item by: confirming the average selling price (ASP) of more than one item, and determining the item with the highest ASP among the more than one item as the first item. For example, a user who purchases a high-priced item (e.g., 500,000 Korean won) has a higher desire to purchase other related items (e.g., a recommended item with a price of 20,000 Korean won) than a user who purchases a low-priced item (10,000 Korean won). Therefore, the service server determines the item with the highest average purchase price as the first item, and by displaying related items as recommended items, the user's probability of additional purchase can be increased. In this way, the service server can select the first item that provides information about the recommended item, mainly based on items with high profit margins.

In one embodiment, the service server determines the recommended items by confirming the purchase history of multiple users who purchased the first item, and determines the recommended items based on the purchase history of the multiple users. The purchase history of the multiple users may include information about items purchased within a certain range from the time when the multiple users purchased the first item. The service server may not only collect items purchased together by the multiple users who purchased the first item when purchasing the first item, but also collect information about other items purchased within a fixed period (e.g., 1 year) from the time when the first item was purchased. The service server may confirm the most purchased items based on the collected information of the items and determine the recommended items related to the first item. For example, the service server may determine the recommended items by determining items in the purchase history of multiple users that are in the same category as the first item and have a purchase amount of more than a threshold value as recommended items.

In one embodiment, the fixed period for confirming the purchase history of multiple users who purchased the first item may be different according to the characteristics of the first item. For example, when the first item is an item mainly used in a specific season or an item that is sensitive to fashion, the fixed period may be set to a period shorter than 1 year (e.g., 1 month, 3 months), thereby improving the accuracy of selecting recommended items related to the first item and reducing the calculation load.

In step 215, the service server may confirm whether the purchase request meets the conditions. In one embodiment, the conditions may include providing an interstitial page for promoting or recommending items or making purchase proposals before the service server performs the settlement process for the user's purchase request. Usually, in order to bring a convenient and simple user experience to users, when the user places a purchase request through the "Buy" button, the service server can use the user's settlement and delivery information obtained in advance to immediately perform the settlement process and transmit the delivery information to the logistics center. However, in the case of a purchase request where the settlement amount exceeds a specific amount (e.g., 50,000 Korean Won), immediately linking to the settlement completion page in response to the user's input of the purchase button will have a negative impact on the user experience. Taking this into consideration, when a purchase request meets certain conditions, the service server may insert an interstitial page between the page where the user submits the purchase request (e.g., shopping cart page, checkout page) and the page indicating that the purchase is completed (e.g., purchase completion guidance page, checkout completion page), and use the interstitial page to remind the user and give the user the opportunity to purchase other recommended items, thereby improving the user experience and encouraging the user to purchase additional items.

In one embodiment, the condition may include that the amount corresponding to the purchase request is above a first threshold value, and the first threshold value may be determined based on the purchase history of the user associated with the interstitial page. For example, if the amount of items purchased by the first user through the interstitial page provided by the service server during a fixed period in the past is relatively high, the amount condition for providing the interstitial page to the first user can be set to a lower amount (e.g., 20,000 won) to provide the interstitial page more frequently, while for the second user who does not purchase much on the interstitial page or stays on the interstitial page for a shorter time, the amount condition for providing the interstitial page can be set to a higher amount (e.g., 100,000 won) to reduce the number of times the interstitial page is provided. As described above, the service server can adaptively determine the amount condition for providing the interstitial page based on the user's purchase history, thereby improving the user experience.

In step 220, when the conditions are confirmed to be met, the service server may generate a first page including a list of recommended items related to the purchase request. In one embodiment, when the settlement amount of the item corresponding to the purchase request is above a certain amount, the service server may generate a first page (e.g., an interstitial page), and the first page may include a list of recommended items related to the first item.

In one embodiment, the plurality of recommended items displayed in the list of recommended items may be sorted based on at least one of the purchase rate, selling price, whether it is discounted, whether it is available for special delivery, and reviews of each item. For example, the list of recommended items may sort the recommended items in order from most to least purchased by users and prominently display the items purchased by other users at the top of the list. As another example, the top of the list may display items with a user purchase history or a user review history. As another example, items that are eligible for membership discounts, coupon discounts, and event discounts may be displayed at the top of the list.

In one embodiment, the number of items in the recommended item list that belong to the same leaf category may be set to a certain number or less (e.g., less than 3). The leaf category may refer to the lowest category in the category hierarchy. For example, the recommended item list may include at most items belonging to the leaf category "golf balls". The reason is that if too many items of the lowest category appear in the list as different brands, it will make it difficult for users to select items and will also hinder the display of various items in the recommended item list.

In one embodiment, items purchased by a user within a recent fixed period (e.g., 1 week) can be excluded from the list of recommended items. For items with a purchase history within the recent fixed period, the user is unlikely to repurchase them, so the service server can minimize page space waste by excluding them from the list and effectively deliver recommended item information to users.

In one embodiment, the neighboring items displayed in the list of recommended items may be composed of items belonging to different leaf categories. In order to effectively construct the order of items in the list displayed by scrolling input on the screen of the user terminal of limited size, the service server may generate the list so that the neighboring items display items of different types.

In one embodiment, the list of recommended items may include at least one of an interstitial page, a page displaying detailed information of the first item, a page displaying search results for the first item, and a shopping cart page including the first item.

In step 225, the service server may provide the first page to the user terminal. In one embodiment, the user may confirm other recommended items other than the item requested to be purchased by the user on the first page provided by the service server, and easily purchase the items to be purchased by inputting on the first page. As described above, the service server confirms the recommended items related to the purchase request obtained from the user terminal, and when the purchase request meets the conditions, provides the first page including the list of recommended items related to the purchase request, so that the user can confirm the list of items related to the item he wants to purchase, so as to grasp the purchase inclination and trend of other users and facilitate additional purchase of items, thereby improving the user experience.

In one embodiment, the service server may determine a target category associated with the first page, and confirm whether the user corresponds to the target category based on the user's purchase history. In the case where the user corresponds to the target category, the first page may include a list of recommended items belonging to the target category. The first page may include not only a list of recommended items related to one or more items that the user wants to purchase, but also a list of recommended items in the user's purchase history that are not related to the items that the user wants to purchase.

In one embodiment, the service server determines the target category by: determining one or more categories with the highest purchase conversion rate among a plurality of categories as the target category. The service server sets the categories of items that the user purchases regularly as the target category, such as parenting, pets, health management, etc. When confirming that the user frequently purchases items in the target category, the service server may display the items in the target category on the first page as a list of recommended items. In this case, in order to increase the additional purchase rate of users on the first page, the service server selects several categories of items with higher purchase conversion rates from all categories of items, and only provides a list of recommended items of the target category when the user corresponds to the situation of that category, thereby mainly constituting the recommended item list on the first page with items that are more likely to be additionally purchased by users.

In one embodiment, the service server confirms whether the user corresponds to the target category by confirming whether the user has purchased items belonging to the target category more than a certain number of times in a recent fixed period. For example, if the target category includes "child care" and the user has purchased items belonging to the "child care" category more than ten times in the past six months, the service server may determine that the user frequently purchases items in the "child care" category and add a list of other items belonging to the "child care" category on the insert page to guide the user to make additional purchases. In one embodiment, the period for confirming the purchase history of items belonging to the target category (6 months in the above embodiment) and the frequency condition for confirming the corresponding target category (10 times in the above embodiment) can be determined based on statistical data such as the purchase cycle and purchase quantity of items belonging to the target category.

In one embodiment, when it is confirmed that a user corresponds to multiple target categories, a list of recommended items belonging to a target category with a higher purchase conversion rate among the multiple target categories corresponding to the user may be included in the interstitial page.

As described above, the service server provides a list of recommended items that the user is more likely to purchase on an interstitial page by using a user snippet generated based on the user's purchase history that is unrelated to the item requested by the user, thereby reminding the user of the items that were not purchased due to mistake, guiding the user to purchase, or increasing the user's desire to purchase additional items.

FIG. 3 is a diagram showing an exemplary purchase process of an embodiment of the present invention.

In step 305, the user terminal may obtain input corresponding to the first object on the first page from the user, and transmit the input information corresponding to the first object to the service server. In one embodiment, the first page may include an insert page, and the first object may include a "Buy" button on the insert page. When the user provides input corresponding to the "Buy" button on the shopping cart page or the checkout page, if the insert page meets the provision conditions, the checkout process is not performed but the insert page is provided. Only by inputting the "Buy" button on the insert page can the checkout process for purchasing items be performed. The user can check the list of recommended items on the interstitial page, add items to purchase or not purchase them, and perform input corresponding to the "Buy" button.

In step 310, the service server may respond to the input and perform a checkout process corresponding to the purchase. As described above, the service server may provide a first page of an interstitial page displayed between the user's purchase request and the purchase checkout process, and provide a list of recommended items that the user is more likely to purchase on the first page to encourage the user to make additional purchases, thereby improving the user experience. Providing information about recommended items related to the item that the user wants to purchase on an interstitial page is providing additional information when the user has already decided to purchase the item. Therefore, compared with providing additional information when the user has not yet decided to purchase the item on a page displaying detailed information of the item or a page displaying search results for the item, the possibility of canceling the purchase of the item due to the additional information is smaller, but the possibility of purchasing additional items in addition to the existing items is high.

FIG. 4a and FIG. 4b are diagrams showing, by way of example, a shopping cart page and an insert page of an embodiment of the present invention.

Referring to FIG. 4a, a shopping cart page 400 is shown, and the shopping cart page 400 includes: an area 401 displaying information of items included in a virtual shopping cart, an area 402 displaying a total estimated amount of the selected items, and an area 403 displaying a "Buy" button. The user can select at least a portion of the items in area 401 on the page 400 displayed on the user terminal, and request to purchase by inputting corresponding to the purchase button in area 403. In one embodiment, when the estimated amount of settlement corresponding to the user's purchase request does not exceed 50,000 Korean Won, the service server can perform a settlement process and provide a settlement completion page (not shown). On the other hand, when the estimated settlement amount corresponding to the user's purchase request exceeds 50,000 Korean Won, the service server may provide an insert page as shown in FIG. 4b before proceeding with the settlement process.

Referring to FIG. 4 b , an exemplary interstitial page 410 provided by a service server in response to a purchase request input on a user's shopping cart page is shown. The interstitial page 410 may include: an area 411 for displaying a list of special-priced items during a specified discount period, an area 412 for displaying a list of items recommended to be purchased together with the ordered items, and an area 413 for displaying a list of items frequently purchased by the user. The interstitial page 410 may include an area 414 for displaying the same amount information as the estimated amount of the items requested to be purchased in the previous shopping cart page 400, and the amount may change according to the user's additional item selections in areas 411, 412, and 413. The interstitial page 410 may include an area 415 displaying a purchase button, and when receiving an input corresponding to an object such as the purchase button in area 415 from a user, the service server may perform a checkout process for the purchase. Areas 411, 412, and 413 may include components that display a list of items horizontally and display obscured item information by scrolling input.

In the example shown in FIG4b, area 412 may include: an area 416 for displaying a first item (“makeup foundation” in FIG4b) determined by the service server among one or more items corresponding to the user's purchase request, an area 417 for displaying a list of items recommended to be purchased together with the first item, and an area 418 for displaying an object for adding the items displayed in the list to a shopping cart. More item information may be displayed on the screen by a user's scrolling input corresponding to area 417. When the user requests to purchase two items, "Giraffe Doll" and "Makeup Foundation", and the service server displays recommended items together, the service server may determine "Makeup Foundation" with a higher purchase conversion rate as the source item, and display items related to the determined source item as a list on page 410. On the other hand, in the embodiment, when there are multiple items to be purchased, one item selected from the related items may be displayed on area 416. In the embodiment, when there are multiple items to be purchased, the items displayed on area 416 may be selected based on the purchase possibility or profit rate of the items recommended to be purchased together.

In the example shown in FIG. 4b, the estimated settlement amount in area 414 may increase according to the user input corresponding to area 418. If the user input is obtained in the Add to Cart button in area 418, the items corresponding to the above input can be added, and the Add to Cart button can be changed to a Delete button. If the user provides input corresponding to the Delete button again, the items added to the virtual shopping cart are deleted again, and the Delete button is changed to the Add to Cart button again. As described above, the service server displays part of the items that the user currently wants to purchase and information of recommended items that can be purchased together through the interstitial page 410, so that the user can easily confirm the item information and make additional purchases, thereby improving the user experience.

FIG. 5 is a diagram showing an insert page of an embodiment of the present invention.

Referring to FIG. 5 , exemplary insert pages 501, 502, and 503 provided by a service server in response to a user's purchase request are shown. Insert pages 501, 502, and 503 may include regions 504, 505, and 506, respectively, and the regions 504, 505, and 506 display recommended items belonging to a target category that has been determined to correspond to the user among a plurality of target categories determined by the service server. In the example shown in page 501, the service server may determine that the user corresponds to the "parenting" category of the target category, and display the detailed categories for the "parenting" category in region 507, and display the information of the recommended items included in the selected detailed category in region 508. The user can make additional purchases of the recommended items displayed in area 508 by pressing the buttons displayed in area 509. In the embodiment, the items displayed in area 508 when a baby is selected and the items displayed in area 508 when a child is selected may be different from each other.

FIG. 6 is a diagram showing a detailed page of a display item according to an embodiment of the present invention.

6 , a page 600 showing detailed information of an item is shown. In one embodiment, the service server may provide a second page including detailed information of the first item in response to a user input corresponding to the first item among one or more items corresponding to the purchase request, and the second page may include page 600 .

In one embodiment, the second page may further include the combination information of the first item and the recommended item. In the example shown in FIG6 , the page 600 may include: an area 601 displaying the detailed information of the item “perfume shampoo”, an area 602 displaying the coupon information of other items related to the item “perfume shampoo”, and an area 603 displaying the combination information of the item “perfume shampoo” and the recommended item.

Area 603 may include a combination of the item "perfume shampoo" that more than one user wants to buy and other items that other users buy more. In this example, "perfume shampoo" is displayed as a combination of "perfume conditioner" and "comb" as the items that other users buy the most. The information of the individual items that constitute the combination can be displayed in area 604 according to the input corresponding to the user's area 603. The service server can collect information about items purchased together with the items or purchased within a certain period (e.g., 1 year) from the purchase of the items based on the purchase history of multiple users who purchased the above items within a recent fixed period, and can also determine the combined information to be displayed on the page displaying the detailed information of the items based on the information of the items.

In one embodiment, the combination information of the first item can be determined not only based on the purchase history of the plurality of users who purchased the first item in a recent fixed period, but also based on the search history. The service server can confirm the search history of the plurality of users on the e-commerce service within a certain range since the plurality of users who purchased the first item purchased the first item, and determine the most searched items as the recommended items to be displayed as the combination information of the first item.

In one embodiment, the combination information of the first item may be composed of items with the same delivery type as the first item. The delivery type may include, for example, fresh food delivery, early morning delivery, same-day delivery, etc. If items with different delivery types are combined in one combination information, they will be delivered separately, resulting in unnecessary delivery fees or delivery on different dates, thereby adversely affecting the user experience. Therefore, the service server may make the combination information of items consist of items with the same delivery type.

In one embodiment, the recommended items displayed on the page displaying the detailed information of the first item may be determined based on the category list of the first item. The category list may include: a first category belonging to the first item, a second category corresponding to the highest category of the first category, and a third category corresponding to the lowest category of the second category and including the recommended items, and the first category and the third category are different. In this way, multiple items included in the combined information may share the same highest category, but may be items included in different lowest categories.

In one embodiment, the combination information includes a plurality of combination information, and the service server can obtain the selection input of the first combination information among the plurality of combination information from the user's terminal, and provide comparison information of the second combination information among the plurality of combination information in response to the selection input of the first combination information. For example, the service server lists a plurality of combination information purchased together with the first item on a page displaying the detailed information of the first item, and the user can select an input of a combination information from the plurality of combination information. The input as a pre-selection of the first combination can include an input corresponding to a check box. In this case, the service server can further display information such as "1,000 won cheaper", "delivery one day earlier", "higher review rating" on the page as comparison information between the first combination selected by the user and the second combination not selected, to help the user make a reasonable choice, thereby improving the user experience.

On the other hand, the components displayed on the interstitial page may be determined based on the information displayed on the page displaying detailed information in the embodiment. As an embodiment, when providing information on the best combination of products to buy more on the page displaying detailed information, the interstitial page may not provide an area for displaying a list of recommended items to be purchased together with the items being ordered, or may lower the priority of display. When the priority of display is lowered, it is exposed at the bottom or in an area that can be confirmed by scrolling compared to other areas.

FIG7 is a flow chart showing a method for providing item information according to an embodiment of the present invention. The steps shown in FIG7 can be implemented by the service server 120 shown in FIG1 or the service server shown in FIG2, and the description repeated with the above contents is omitted below.

In step S710, the service server may receive a purchase request from a user's terminal. The purchase request may be input by the user to purchase one or more items through an e-commerce application installed on the user's terminal. For example, the user may add one or more items to a virtual shopping cart on the e-commerce application, and may select at least a portion of the items displayed on a shopping cart page displaying the items added to the virtual shopping cart to request the purchase of the items. The purchase request may include input to an object such as a "buy" button included on the shopping cart page. As another example, the purchase request may be input on a checkout page for settlement information related to the purchase of the item.

In step S720, the service server may confirm the recommended items related to the purchase request. In one embodiment, the recommended items related to the purchase request may include items that the service server recommends to be purchased together with the items that the user currently wants to purchase as items related to the items that the user wants to purchase. In one embodiment, the recommended items related to the purchase request may include recommended items related to the user segment generated based on the user's purchase history.

In step S730, the service server may confirm whether the purchase request meets the conditions. In one embodiment, the conditions may include providing an intermediate page for promoting or recommending items or making purchase suggestions before the service server performs the settlement process for the user's purchase request, that is, providing an interstitial page. Usually, in order to bring users a convenient and simple user experience, when the user submits a purchase request through the "Buy" button, the service server can use the user's settlement and delivery information obtained in advance to immediately perform the settlement process and perform settlement and delivery. However, in the case of a purchase request where the settlement amount exceeds a specific amount (e.g., 50,000 Korean Won), immediately linking to the settlement completion page based on the input corresponding to the user's purchase button will have a negative impact on the user experience. Taking this into consideration, when a purchase request meets certain conditions, the service server may insert an interstitial page between the page where the user submits the purchase request (e.g., shopping cart page, checkout page) and the page indicating that the purchase is completed (e.g., purchase completion guidance page, checkout completion page), and use the interstitial page to remind the user and give the user the opportunity to purchase other recommended items, thereby improving the user experience and encouraging the user to purchase additional items.

In step S740, when the conditions are confirmed to be met, the service server may provide a first page including a list of recommended items related to the purchase request. In one embodiment, when the settlement amount of the item corresponding to the purchase request is above a certain amount, the service server may generate a first page (e.g., an insert page), and the first page may include a list of recommended items related to the first item.

FIG8 is a diagram showing some components of a system for providing product information according to an embodiment of the present invention.

8, there is shown a system for providing information according to an embodiment of the present invention. The system includes a user terminal 810 and a service server 820 that can communicate with each other.

The user terminal 810 can execute an e-commerce client program or a food delivery client program, a transceiver unit 812, a control unit 814, an input unit 816 and a display unit 818.

The transceiver unit 812 can send and receive information with other nodes including the service server 820. The transceiver unit 812 can communicate with different types of external devices according to various types of communication methods. The transceiver unit 812 can include at least one of a wireless fidelity chip, a Bluetooth chip, a wireless communication chip, and an NFC chip. The wireless fidelity chip and the Bluetooth chip can respectively communicate in a WiFi mode and a Bluetooth mode. When using a wireless fidelity chip or a Bluetooth chip, various connection information such as SSID (Service Set Identifier) and a session key can be first sent and received, and various information can be sent and received after the communication connection is made. Wireless communication chips refer to chips that operate according to various communication standards such as IEEE (Institute of Electrical and Electronics Engineers), ZigBee, 3G (3rd Generation), 3GPP (3rd Generation Partnership Project), LTE (Long Term Evolution), etc. NFC chips refer to chips that operate using NFC (Near Field Communication) in the 13.56 MHz band among various RF-ID bands such as 135 kHz, 13.56 MHz, 433 MHz, 860~960 MHz, and 2.45 GHz.

The input unit 816 can receive input from the user and may include a touch screen, a microphone, and buttons. The input unit 816 can receive various commands from the user. The input unit 816 can be implemented in various ways such as keys, touch panels, etc. The keys may include various types of keys, such as mechanical keys, scroll wheels, etc. formed in various areas such as the front, side, and back of the host appearance of the user terminal 810. The touch panel can sense the user's touch input and output a touch event value corresponding to the sensed touch signal. When the touch panel and the display panel are combined to form a touch screen, the touch screen can be configured as various types of touch sensors such as capacitive and pressure-sensitive. The capacitive type uses a dielectric coated on the surface of the touch screen to sense the micro-electricity caused by the user's body when a part of the user's body touches the touch screen surface to calculate the touch coordinates. The pressure-sensitive type includes two electrode plates built into the touch screen. When the user touches the screen, the upper and lower plates touch each other and current flows, thereby calculating the touch coordinates. The touch events on the touch screen are mainly generated by human fingers, but can also be generated by objects made of conductive materials that can apply capacitance changes.

The display unit 818 can display information related to the actions of the user terminal 810, and can display a page including the information described in the embodiment. In one embodiment, the display unit 818 can include various types of structures such as LCD (Liquid Crystal Display) and OLED (Organic Light Emitting Diodes). According to one embodiment, the display unit 818 can be connected to the configuration inside the user terminal 810 in a wired manner, and can also be connected wirelessly through the configuration such as the transceiver unit 812 included in the user terminal 810.

The control unit 814 can perform control so as to implement the actions of the user terminal 810 described in the embodiment. In addition, the control unit 814 can include at least one processor configured in a manner to implement the actions of the user terminal 810.

The processor may include at least one of RAM (Random-access memory), ROM (Read only memory), CPU, GPU (Graphic Processing Unit) and bus. RAM, ROM, CPU and GPU can be connected to each other via bus. CPU accesses memory and uses O/S stored in memory to perform startup. In addition, various programs, contents, data, etc. stored in memory are used to perform various actions. ROM stores instruction sets for starting the system. As an example, if the user terminal 810 inputs an open command and supplies power, the CPU can copy the OS stored in the memory to the RAM according to the instructions stored in the ROM, and execute the OS to start the system. If the startup is completed, the CPU will copy various programs stored in the memory to the RAM, and run the programs copied to the RAM to perform various actions. After the startup of the user terminal 810 is completed, the GPU displays the UI screen in the area of the display 818. Specifically, the GPU can generate a screen that displays electronic documents including various objects such as content, icons, menus, etc. The GPU calculates the coordinate values, shape, size, color and other attribute values of each object displayed according to the layout of the screen. In addition, the GPU can generate a screen including various layouts of objects based on the calculated attribute values. The screen generated in the GPU is provided by the display 818 and can be displayed in various areas of the display 818.

In addition, the user terminal 810 may further include a speaker for activity output, and may further include a storage unit (not shown) for storing at least a portion of the information sent and received by the transceiver unit 812 and information used for the action of the user terminal 810.

The service server 820 is a device for executing an e-commerce server program or a food delivery intermediary service program, and may include a transceiver unit 822 , a control unit 824 , and a storage unit 826 .

The transceiver unit 822 can send and receive information with other nodes including the user terminal 810.

The control unit 824 can perform control so as to implement the actions of the service server 820 described in the embodiment. In addition, the control unit 824 can include at least one processor.

Furthermore, the service server 820 may include a storage unit 826, which stores at least a portion of the information sent and received by the transceiver unit 822 and information used for the operation of the service server 820.

On the other hand, although specific terms are used in the preferred embodiments of the present invention described in this specification and the accompanying drawings, these are general terms used only to facilitate the description of the technical content of the present invention and to help understand the invention, and are not intended to limit the scope of the present invention. In addition to the embodiments disclosed herein, those with common sense in the technical field to which the present invention belongs can also implement other variations based on the technical ideas of the present invention.

110: User terminal 120: Service server 205: Step 210: Step 215: Step 220: Step 225: Step 305: Step 310: Step 400: Shopping cart page 401: Area for displaying information about items included in a virtual shopping cart 402: Area for displaying the estimated total amount of the selected items 403: Area for displaying a "Buy" button 410: Insert page 411: Area for displaying a list of discounted items during a specified discount period 412: Area for displaying a list of items recommended to be purchased together with the ordered items 413: An area for displaying a list of items that the user frequently purchases 414: An area for displaying information on the amount of the item that is the same as the estimated amount of the item that is requested to be purchased 415: An area for displaying a purchase button 416: An area for displaying the first item that is determined by the service server among one or more items that correspond to the user's purchase request 417: An area for displaying a list of items that are recommended to be purchased together with the first item 418: An area for displaying an object for adding items displayed in the list to a shopping cart 501: Insertion page 502: Insertion page 503: Insertion page 504: Insertion page 505: Insertion page 506: Insert page 507: Area 508: Area 509: Area 600: Page displaying detailed information of items 601: Area displaying detailed information of item "perfume shampoo" 602: Area displaying coupon information of other items related to item "perfume shampoo" 603: Area displaying information on combination of item "perfume shampoo" and recommended items 604: Area S710: Step S720: Step S730: Step S740: Step 810: User terminal 812: Transceiver unit 814: Control unit 816: Input unit 818: Display unit 820: Service server 822: Transceiver 824: Control unit 826: Storage unit

FIG. 1 is a diagram schematically showing a system configuration for providing information of substitute items in a service server of an embodiment of the present invention. FIG. 2 is a sequence diagram showing information exchange of each node related to a method for providing information of substitute items of an embodiment of the present invention and corresponding actions. FIG. 3 is a diagram showing a purchase process of an embodiment of the present invention by way of example. FIG. 4a and FIG. 4b are diagrams showing a shopping cart page and an insert page of an embodiment of the present invention by way of example. FIG. 5 is a diagram showing an insert page of an embodiment of the present invention by way of example. FIG. 6 is a diagram showing a detailed page of an item display of an embodiment of the present invention by way of example. FIG. 7 is a flow chart showing a method for providing item information of an embodiment of the present invention. FIG8 is a diagram showing some components of a system for providing item information according to an embodiment of the present invention.

205: Steps

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Claims (19)

A method for providing item information, which is performed in a service server, comprising: a step of receiving a purchase request from a user's terminal; a step of confirming recommended items related to the purchase request; a step of confirming whether the purchase request satisfies conditions; and a step of providing the first page of a list of recommended items related to the purchase request when it is confirmed that the conditions are satisfied. The method for providing item information as in claim 1 further includes: A step of obtaining an input corresponding to the first object on the first page from the user's terminal; and A step of implementing a settlement procedure corresponding to the purchase request in response to the input corresponding to the first object. The method for providing item information as in claim 1, wherein the above-mentioned condition includes that the amount corresponding to the above-mentioned purchase request is greater than the first critical value. The method for providing item information as in claim 3, wherein the first critical value is determined based on the purchase history of the user associated with the first page. The method for providing item information as in claim 1 further includes: A step of determining the first item among one or more items corresponding to the above purchase request; The above recommended items include items recommended to be purchased together with the above first item. In the method for providing item information as in claim 5, the step of determining the first item includes: The step of determining the conversion rate associated with the first page of the one or more items; and The step of determining the first item based on the conversion rates of the one or more items. In the method for providing item information as in claim 5, the step of determining the first item includes: The step of determining the average sales unit price of the above-mentioned one or more items; and The step of determining the first item based on the average sales unit price of the above-mentioned one or more items. The method for providing item information as in claim 5, wherein the step of confirming the recommended item includes: The step of confirming the purchase history of multiple users who purchased the first item; and The step of determining the recommended item based on the purchase history of the multiple users; The purchase history of the multiple users includes information on items purchased within a fixed range from the time when each of the multiple users purchased the first item. As in the method for providing item information of claim 8, the step of determining the recommended item includes: The step of determining the recommended item as an item that is included in the purchase history of the plurality of users and that belongs to the same category as the first item and has a purchase volume of more than the second critical value. The method for providing item information as claimed in claim 1 further comprises: A step of determining a target category associated with the first page; and Based on the purchase history of the user, a step of confirming whether the user corresponds to the target category; When the user corresponds to the target category, the first page includes a list of the recommended items belonging to the target category. In the method for providing item information as in claim 10, the step of determining the target category includes: The step of determining one or more categories with the highest purchase conversion rate among a plurality of categories as the target category. In the method for providing item information of claim 10, the step of confirming whether the user corresponds to the target category includes: The step of confirming whether the user has recently purchased items belonging to the target category more than a fixed number of times within a fixed period. In the method for providing item information as in claim 1, the number of items belonging to the same leaf category included in the list of recommended items is less than a fixed number. The method for providing item information as in claim 1, wherein items recently purchased by the user within a fixed period are excluded from the list of recommended items. The method for providing item information as in claim 1 further includes: In response to the user's input corresponding to the first item among the one or more items corresponding to the purchase request, a step of providing a second page including detailed information of the first item; The second page further includes combined information of the first item and the recommended item. As in the method for providing item information of claim 15, wherein the recommended item is determined based on the category list of the first item, the category list includes: the first category in which the first item is located; the second category corresponding to the highest category of the first category; and the third category corresponding to the lowest category of the second category and including the recommended item; the first category and the third category are different. As in claim 15, the item information providing method, wherein the above-mentioned combination information includes a plurality of combination information, The above-mentioned item information providing method further includes: The step of obtaining the selection input of the first combination information among the above-mentioned plurality of combination information from the above-mentioned user's terminal; In response to the selection input of the above-mentioned first combination information, the step of providing comparison information with the second combination information among the above-mentioned plurality of combination information. A service server for providing product information, comprising: a transceiver for transmitting and receiving information with other devices; and a processor for controlling the transceiver, receiving a purchase request from a user's terminal, confirming recommended products related to the purchase request, confirming whether the purchase request satisfies conditions, and providing a first page of a list of recommended products related to the purchase request when the conditions are met. A non-temporary computer-readable storage medium, comprising a medium configured to store computer-readable instructions, When the computer-readable instructions are executed by a processor, the processor implements a method for providing item information in a service server, the method comprising: A step of receiving a purchase request from a user's terminal; A step of confirming recommended items related to the purchase request; A step of confirming whether the purchase request satisfies a condition; and When it is confirmed that the condition is satisfied, a step of providing the first page of a list of recommended items related to the purchase request.