TW202219863A - Local bonus point transaction system with information push - Google Patents

Abstract

A local bonus point transaction system with information push is disclosed. It includes a merchant management module, a consumer management module, a bonus point management module, a push broadcast module, a data storage module, a message analysis module, a bonus point distribution and recycling module, and a background management module. Since the merchant management module only provides information of registered merchants in a specific business circle for registered consumers, and the push broadcast module intelligently pushes information, it can integrate regional business circle resources. In addition, the bonus point management module can integrate bonus points and members mechanisms. Finally, the merchant management module provides the simplest data recording and registration procedures, which lowers the threshold for merchants to use.

Description

On-site data transaction system combined with information push broadcast

The present invention relates to a transaction system, in particular to a location number transaction system based on combined information push broadcast.

Push technology is a method of providing information based on network communication, and the request for communication is initiated by the publisher or the central server. Although this is only an improvement of communication technology, due to the popularity of mobile communication devices and the active social platform, many business activities have cleverly used push broadcast technology to start a new chapter. Generally speaking, commercial push content providers (stores) will target specific objects and deliver the information or advertisements that the recipients are interested in at the "best time" to them through a specific platform. Although the push content is refined and It is presented at the most convenient time for the receiver, but there are too many stores or platforms using Push Broadcasting, and Push Broadcasting has now become a source of useless information. The results of using Push Broadcasting to achieve marketing purposes are greatly reduced.

On the other hand, online (online) transactions are replacing the offline (physical) transactions that people are used to in the past at a steady pace. When people play games, participate in events or shop online, they have accepted the operation of "Internet currency" or "point transaction" and interacted with it. As a result, most companies understand the importance of the "point economy" derived from data mining and analysis, customer management, and cross-selling. However, more than 90% of the commercial entities in Taiwan are small and medium-sized enterprises. Most of them do not have the resources and ability to deal with the necessary conditions in the aforementioned business model, such as establishing and operating members by themselves, cross-analysis of sales, etc., let alone operating point transactions. . This provides another opportunity for some third parties with information technology capabilities: to independently establish or assist large companies to issue point trading systems. The former gathers small and medium-sized enterprises to face consumers and seeks a repurchase mechanism; the latter pursues profit maximization and accumulates "customer loyalty". These issued points are considered to be equivalent to cash to some extent. However, it is a pity that many consumers did not consume the points in time after they got the points, and let them expire. The reason is also easy to understand. Consumers have not established the concept of "point management", and there are too many different business points.

As the aforementioned star technologies and applications have gradually lost their halo in real life, the application of technology in business seems to have a bottleneck. However, the crux of the aforementioned problem is that we don't know enough about how application objects actually work. The Internet revolution started at the beginning of this century, its idea is online, the product is virtual, and the evolution is fast. But before the advent of the Internet, human business activities were offline, products were specific, and evolution was slow. Therefore, even though online marketing has made significant achievements in a short period of time, many consumption behaviors of people cannot be changed. For example, in addition to some standard products and promotional products, the materials that people need right now, such as catering, tobacco and alcohol, beverages, and souvenirs for outings, can only be purchased in offline physical stores. In addition, the aforementioned brick-and-mortar stores are usually located in places with large populations and convenient transportation, thus forming business districts, which are closely connected with other living elements, such as schools, homes and even public units. The development of technology and business activities must ultimately take into account these deeply ingrained existing lifestyles of human beings, so as not to have little success or end in failure after a swarm of investment in research and development of related network service products.

Accordingly, the inventor of the present invention has accumulated more than 30 years of experience in local business operations, combined with a group of Internet-generation marketing and R&D teams, and developed an innovative local data transaction system combined with information push broadcasting. There are three goals that can be achieved by the present invention: 1. Integrate regional business district resources to meet consumers' local purchasing needs with push broadcast information that conforms to the current situation of consumers; 2. Cross-platform points and membership integration mechanism, so that points become local merchants It is a powerful tool to increase turnover and customer satisfaction; 3. Lower the threshold for using merchants, so that merchants with small capital and no network marketing can use the present invention easily and without burden.

The blue text part of this paragraph repeats the scope of patent application, and it is not necessary to review it

This text extracts and compiles certain features of the invention. Other features will be disclosed in subsequent paragraphs. It is intended to cover various modifications and similar arrangements within the spirit and scope of the appended claims.

In order to achieve the aforesaid objective, the present invention discloses an on-site transaction system combined with information push broadcasting, which is built in a cloud server and includes: a merchant management module for establishing a merchant ID and setting each merchant A business information, a commodity information, a profit ratio and a business area of the ID; a consumer management module is used to create a consumer ID, set a consumer information for each consumer ID, and monitor each consumer ID. a location of a mobile communication device using the consumer ID; a point management module for calculating the existing points of the merchant ID after deducting the profit ratio corresponding to the merchant ID in each point-based transaction, The existing points of the consumer ID are calculated after deducting a payment point for the corresponding merchant ID from each point-based transaction and multiplying the payment point received from the paying merchant ID by a reward point based on an actual receipt ratio. 2. In receiving each point-based transaction, the product of the difference between the profit ratio and the paid-in ratio corresponding to the merchant ID and the transaction points, the number of sales points transferred by any merchant ID, and the number of sales points transferred to any merchant ID. A consumer ID transfers an incentive point; a push module, which is connected with all the above-mentioned module information, is used to obtain the location of all mobile communication devices using the consumer ID, and according to the location of each mobile communication device The location provides the mobile communication device with at least one of the following push content: within a limited area around, the business information and the product information of all business IDs in the business district where the location is located; and within a specified time, The business information and the product information of all, some or randomly selected business IDs in the business district; and a data storage module, connected with all the aforementioned module information, to record all business IDs and related information, All consumer IDs and related information, existing points for all merchant IDs, existing points for all consumer IDs, and points received by the point management module, and record the transaction value of each consumer ID based on points History for access.

According to the present invention, the scope of the business district is a specific building, a specific administrative area, an enclosed area enclosed by several streets, or an enclosed area enclosed by lines connecting several geographic coordinates.

According to the present invention, the consumer information includes gender, age and preferences.

According to the present invention, the limited area range is the area covered by a circle formed by a fixed radius with a point as the center, or all areas that can be reached by walking within a certain period of time.

According to the present invention, the commodity information includes commodity service name, specification and price.

According to the present invention, the business information includes business name, address, contact number and business attributes.

The said on-site data transaction system combined with information push broadcast further includes a message analysis module, which is connected with the information of the push broadcast module and the data storage module, and is used to analyze the relevant information of each consumer ID with big data. and historical records of transactions based on points, so as to estimate the future consumption demand of each consumer ID, and further enable the push module to provide the mobile communication device with the following push content according to the location of each mobile communication device At least one of: among all the business IDs in the business district where the location is located, the business information and product information of the business IDs that have transferred the marketing points; during the eating period, the location where the location is located Among all the business IDs in the business district, the business information and product information of the business IDs related to the business attributes and food; according to the estimated future consumption demand, among all the business IDs in the business district where the location is located, there are The business information and the product information of the business ID corresponding to the business information that can meet future consumption needs; the business information and the product information of the business ID with related business attributes among all the business IDs in the business district where the location is located. Product information; and during festivals or specific events, among all the business IDs within the business district where the location is located, the business information and product information of the business IDs whose business attributes are related to festivals or specific events.

According to the present invention, the merchant management module can further set a merchant-designated financial account for each merchant ID, and the consumer management module can further set a consumer-designated financial account for each consumer ID.

The on-site transaction system combined with information push broadcast further includes a point distribution and recovery module, which is connected to the merchant management module, the consumer management module, the point management module and the data storage module for information connection , used to receive money from any merchant's designated financial account to provide points corresponding to the money to the corresponding merchant ID, receive points from any merchant ID to remit the corresponding money to the corresponding merchant's designated financial account, receive Funds from any Consumer Designated Financial Account to provide credits corresponding to the Funds to the corresponding Consumer ID, receive credits from any Consumer ID to remit the corresponding Funds to the corresponding Consumer Designated Financial Account, and Provide specific points for the specified merchant ID or consumer ID.

According to the present invention, the mobile communication device is a smart phone, a tablet computer or a smart wearable device.

Since the business management module only provides registered business information of registered consumers in a specific business circle, and the push broadcast module has intelligent push broadcast operations, it can integrate regional business circle resources. In addition, the point management module can integrate points and membership mechanisms across platforms. Finally, the merchant management module provides the easiest data recording and registration procedures, which lowers the threshold for using merchants.

The present invention will be described more specifically by referring to the following embodiments.

Please refer to FIG. 1 , which is a simplified block diagram of a location data transaction system (hereinafter referred to as the system) combined with information push broadcasting according to an embodiment of the present invention. The system can be built in a cloud server 10 and operate by the hardware structure of the cloud server 10 . The hardware architecture of the cloud server 10 on which the system is installed is not significantly different from that of a general server, and may include a central processing unit, a memory, a storage device (such as a hard disk), an I/O unit, and the like. Although these hardwares are not shown in FIG. 1 , they are structures that should be understood by those skilled in the server field. In addition, one of the important hardwares in the cloud server 10 is the network communication interface 110 , which is an important hardware and firmware (sometimes also includes running on the operating system) connecting the cloud server 10 and external hardware through the network 30 . software), which can include hardware such as network cards, connecting cables, and wireless communication modules. The following introduces the technical requirements of the present system for each module or sub-module of the present invention to utilize or cooperate with the above-mentioned existing cloud server 10 equipment. Therefore, they can be software, including specific code and data, and run under the operating system on at least a part of the hardware structure (such as the code and related data files are stored in the storage device, in the operating system. Temporarily stored in memory during operation, and executed dynamically for CPU calls). On the other hand, these modules or sub-modules can also be special hardware, such as application-specific integrated circuits (ASICs) or add-in cards, for executing all the modules or sub-modules. assigned role. What's more, these technical elements can be partly software and partly hardware, and they are effectively integrated according to the needs of product designers, all within the technical scope claimed by this patent.

The system can be connected to various mobile communication devices via the network 30 . The aforementioned network 30 may be the Internet, a wide area network or a local area network. The mobile communication devices can be of different types. For example, the first mobile communication device 40 is a smart phone, the second mobile communication device 41 is a tablet computer, and the third mobile communication device 42 is a smart wearable device such as a smart watch.

The system includes a merchant management module 210, a consumer management module 220, a point management module 230, a push broadcast module 240, a data storage module 250, a message analysis module 260, and a point distribution module The recycling module 270 and a background management module 280 . The functions and interaction modes of these modules and their sub-modules are described below.

The merchant management module 210 is used to create a merchant ID, and set a merchant information, a commodity information, a profit ratio, a business district range and a merchant designated financial account for each merchant ID. Like many service platforms and users, the initial contact starts with setting up a representative ID for the user. The system uses the merchant ID for associated data management, and provides a unique merchant ID for the registered merchants who have registered to join the system. Other information related to the business ID includes business information, product information, profit ratio, the scope of the business district and the financial account designated by the business. According to the present invention, the business information should at least include the business name, address, contact number and business attributes. Here, the merchant attribute is a parameter used to define the category of the merchant's business activities, which can be a special symbol code, such as 1u343k4, and is given additionally with actual meaning. Merchant attributes can also be actual text for identification. For example, merchant attributes that provide food and beverage products or services use "catering", merchant attributes related to clothing sales, modification or washing use "clothing", and merchant attributes related to selling local specialties or gifts. The merchant attribute uses "gifts", etc. Some merchant attributes may be too broad. In order to be able to further distinguish the differences, the merchant attributes can also be added with parameters. For example, the merchant attributes belonging to the merchants that provide meals can be "diet-meal", which is used to differentiate the service providers. The merchant attribute of the beverage merchant is "food-drinking". Of course, according to the requirements of the system administrator, the business information can also contain more, and is not limited to text, such as business photos, the name of the person in charge, a brief introduction, etc. Other types of business information are not limited by the present invention as long as it is necessary for business and within the scope permitted by law.

According to the present invention, the product information should at least include the name, specification and price of the product and service, and the number of transactions may not be limited to one, that is, all the relevant products of the registered merchant can be included in the product information. In practice, considering that there is not much information that can be displayed on the consumer's mobile communication device, it is not necessary to put all the information in, but to replace it with a catalogue file or a link to the registered merchant's webpage, which are also part of the product information. In addition, product photos, product activity plans, use (food) time limits, safety regulations, etc., can also be included in product information.

The profit ratio is an incentive for the system to use points to assist local registered merchants to increase transactions. It will be mentioned in the following that any transaction between registered merchants and registered consumers under this system must rely on the points provided by this system. Therefore, just like general stores will carry out discount activities to promote products, the best way to use points in this system is to make profits for registered merchants (refund some of the sales points to registered consumers). The profit ratio is the person in charge of the registered merchant with the merchant ID, which can be set by entering the merchant management module 210 of the system through the background management module 280 . The profit margin ratio is a variable value, depending on the profit margin of the person in charge of the registered merchant under the goal of maximizing revenue, which varies with different industries.

The scope of the business district is the technical feature of the present invention to implement "local marketing". The scope of the business circle is defined by a geographical area, and the relevant information of the registered merchants in the geographical area can be provided to the registered consumers by the system, and then these registered consumers can be guided to visit their homes for consumption. The scope of the business district can be a specific building, such as Ximending Wannian Commercial Building, a specific administrative area, such as Daan District, a closed area surrounded by several streets, or a closed area surrounded by several geographical coordinates. For the description of the latter two, please refer to Figure 2, which illustrates the actual operation in the business district where the enclosed area enclosed by several streets is located. It is difficult to define a business district by one or two blocks or areas, because businesses on the periphery of the block will also claim to belong to the business district. In this case, the business district can be defined in a mandatory manner so that the system can operate. Figure 2 takes the Yongkang business district in Taipei City as an example. Yongkang business district not only includes Yongkang Street itself, but also the alleys of Yongkang Street. Therefore, by artificial definition, the business district of Yongkang business district is the area enclosed by the second section of Xinyi Road, Lishui Street, Jinhua Street and Lane 198 of the second section of Xinyi Road (indicated by a thick dotted line). In other cases, the business district may not be defined by streets, such as the waterfront market in the countryside, then the GPS system can be used to find out the geographical coordinates of the boundary points of the business district, and the geographical coordinates can be used to connect the lines to the surrounding area. A closed area is established to define the scope of the business district. The function of the merchant designated financial account is to facilitate the system cash flow and the conversion between points and cash. The merchant designated financial account of each merchant ID can be set through the 210 merchant management module. The consumer management module further sets each A consumer-designated financial account for consumer ID.

Please refer to FIG. 3, which lists the merchant ID and other related data for the description in this embodiment. As mentioned in the previous article, the merchant IDs are sequential and do not skip numbers, but only six non-consecutive merchant IDs are shown in Figure 3. The reason is that only the six registered merchants in this system are located in the Yongkang business district. Instead, the system will be provided to registered consumers. The respective business information and product information are shown in the figure. Different types of data are separated by ",", and "..." indicates that there are other groups of product information. With reference to FIG. 2 , merchants A to F are only used for indicating corresponding descriptions, and have no other meanings.

The consumer management module 220 is used for establishing consumer IDs, setting a consumer information for each consumer ID, monitoring a location of each mobile communication device using the consumer ID, and setting each consumer ID A functional element of a consumer-specified financial account. Like the merchant management module 210 , the consumer management module 220 uses the consumer ID to manage data in a relational manner, and provides unique consumer IDs for different consumers registered to join the system. The data associated with the consumer ID that must be set by the registered consumer himself is consumer information. According to the present invention, the consumer information should at least include gender, age and preferences, which can be used to set a guide mode and perform data analysis. Of course, under the premise of not violating laws and regulations, the consumer management module 220 can collect more consumer information, such as social media accounts, mobile phone numbers, residential areas, and even names. The biggest function of the consumer management module 220 is to track where the registered consumer is currently, that is, to use the network communication interface 110 to connect with an external mobile communication device (take the first mobile communication device 40 as an example) via the network 30, Therefore, the location coordinates are obtained by the GPS module in the first mobile communication device 40, and returned to the consumer management module 220 as the location data. It should be noted that the location coordinates returned by the GPS module can be regarded as the preamble of the location. The first mobile communication device 40 should first connect to the system with a registered consumer ID. The function of the consumer's designated financial account is to facilitate the system's cash flow and the conversion between points and cash.

See Figure 4, which lists the customer IDs and other related data used in this example. In Figure 4, the consumer ID is a sequence and does not hop, and the number is not limited. The owner of each consumer ID can go to different business districts for consumption, but when they go to the Yongkang business district in this example, the registered merchants who can conduct transactions based on the points of this system are limited to those shown in Figure 3. Show. It should be noted that there may be many preferences of consumers associated with each consumer ID, and cross-comparison analysis can be performed on the consumer pattern to estimate the future consumption demand of the owner of the consumer ID.

The point management module 230 includes a consumer point payment sub-module 231, a consumer point recording sub-module 232, a merchant point sending and receiving sub-module 233, a merchant point recording sub-module 234 and a The difference point management sub-module 235 executes each point-based transaction between a registered consumer (consumer ID) and a registered merchant (merchant ID). In practice, points and cash are exchanged at a certain ratio, just like a garden tour will buy a garden tour ticket with cash and go to the booth to buy things. In this embodiment, 1:1 (one point is equivalent to one NTD) is used as an example for illustration.

The consumer point payment sub-module 231 deducts a payment point paid to the corresponding merchant ID in a point-based transaction for each consumer ID, and the payment point received from the payment merchant ID is multiplied by an actual receipt ratio Calculate the existing points of the consumer ID after giving back one of the points, provide the transaction result to the mobile communication device using the consumer ID, and display the existing point balance to the mobile communication device using the consumer ID. The specific implementation of the point-based transaction can be accomplished through a consumer-side APP installed on the first mobile communication device 40 of the registered consumer and a merchant-side APP installed on the second mobile communication device 41 of the merchant. When the first mobile communication device 40 is connected to the system, the consumer-side APP is connected to the consumer point payment sub-module 231 for information. When a registered consumer wants to shop, a two-dimensional barcode will appear when the consumer-side APP is operated. At the same time, the second mobile communication device 41 is connected to the system, the merchant operates the merchant-side APP, and the second mobile communication device 41 presents the object data to be traded. Registered merchants use the merchant-side APP to set the commodities to be purchased, the quantity and the consumption points, and then ask the registered consumers to confirm. After confirming that it is correct, the registered merchant takes the second mobile communication device 41 to take a picture of the screen of the first mobile communication device 40 to obtain the two-dimensional barcode, and further obtains the data hidden therein, which points to the consumer ID of the registered consumer. The second mobile communication device 41 sends the data and the transaction result back to the consumer point payment sub-module 231 and the merchant point sending and receiving sub-module 233, and the consumer point payment sub-module 231 provides the transaction result To the first mobile communication device 40 using the consumer ID, let the registered consumer confirm. If it is correct, after the consumer picks up the goods, the consumer point payment sub-module 231 and the merchant point sending and receiving sub-module 233 respectively clear the points under the consumer ID and the merchant ID. It should be noted that the actual points paid by the consumer ID are not the consumption points set by the registered merchant, but the result of subtracting the reward points from the payment points. For example, a piece of clothing is worth 1,000 points, the profit ratio set by the registered merchant is 5%, and the actual revenue ratio is 3%. The consumer ID pays 1000 points to the merchant ID, and the registered merchant ID gives 5% of the profit, which is 50 points, of which 3% of the reward points, which is 30 points, is returned to the consumer ID, so the actual consumer ID Decrease 970 points. The difference between the concession points and the reward points, that is, the difference between the payout points multiplied by the concession ratio and the actual payment ratio, can be used as the profit of the system operator's operation. From another point of view, registered consumers consume points when they trade, and registered merchants also give back some points, and registered consumers can accumulate points for next use.

The consumer point record sub-module 232 is connected with the consumer point payment sub-module 231 and the data storage module 250, and the transaction record of the consumer ID and the calculated points can be updated and stored in the data storage module 250, or obtain the existing points in the data storage module 250 for the consumer point recording sub-module 232 to calculate the new transaction result.

Similarly, the merchant point sending and receiving sub-module 233 calculates the existing points of the merchant ID for each merchant ID in a point-based transaction corresponding to the profit ratio of the merchant ID, and provides the transaction result to the merchant ID using the merchant ID. the second mobile communication device 41 , and display the existing point balance to the second mobile communication device 41 using the merchant ID. The merchant point record sub-module 234 is connected to the merchant point sending and receiving sub-module 233 and the data storage module 250, and can update and store the merchant ID transaction record and the calculated points in the data storage module 250, Or obtain the existing points in the data storage module 250 for the merchant point sending and receiving sub-module 233 to calculate the new transaction result.

The difference point management sub-module 235 manages the point-based transaction, and the product of the difference between the profit ratio and the paid-in ratio corresponding to the merchant ID and the transaction points, that is, the aforementioned operating profit. For the registered merchants of this system, they sometimes need to provide advertising information through this system, or to add more opportunities to operate the mobile communication device of the registered merchant ID, then these registered merchants can transfer the mobile communication device through their merchant ID. A line of marketing points (which can be regarded as advertising costs) is given to the system operator to obtain the above services. Therefore, the balance point management sub-module 235 is responsible for receiving marketing points transferred by any merchant ID. In addition, the system operator sometimes needs to organize some promotional activities to stimulate registered consumers to spend in a certain business district. The system operator can use the accumulated transaction difference points (operating profit) or some marketing points as incentive points The bonus points are given to registered consumers, and the difference point management sub-module 235 can also transfer the incentive points to any consumer ID.

The push broadcast module 240 is connected with the information of the merchant management module 210, the consumer management module 220 and the point management module 230, and can obtain the locations of all mobile communication devices using the consumer ID from the consumer management module 220, And according to the location of each mobile communication device, at least one of the following push content is provided for the mobile communication device: A. Within a limited area around, the business information and product information of all the business IDs of the business district where the location is located ; and B. The business information and product information of all, some or randomly selected business IDs in the business district within the specified time. The way of pushing content A is conventional, that is, after a registered consumer logs in to the system with his registration ID, his mobile communication device at his location can access the registered merchant's home information and commodity information. The limited area is the area covered by a circle with a fixed radius centered on a point (the geographic coordinates of the mobile communication device), or all areas that can be reached by walking within a certain period of time (such as 5 minutes). Referring back to FIG. 2 , in this embodiment, a limited area is defined with the location of the first mobile communication device 40 as the center and a radius of 50 meters. For the convenience of description, a circle frame with a thin dotted line and a circle frame with a thin dotted line are used for illustration. When the registered consumer walks to the position marked ① on the figure, the push broadcasting module 240 will present the business information and product information of all the business IDs within the limited area (thin dashed circle) on the first mobile communication device 40 on the screen, as shown in Figure 5. On the screen, the registered consumer's location indicator (figure), map, business location, business information box and remaining points will appear. Only Merchant A, Merchant B, Merchant E, and Merchant F are displayed within a radius of 50 meters. Although the registered merchant G is also within the limited area, it belongs to another business district, so it will not appear with the aforementioned merchants. Since the screen of the first mobile communication device 40 is small, it cannot completely present all the business information and product information. Therefore, when the registered consumer clicks on the business information box of any business, the push broadcasting module 240 can pass the consumer APP. Presents a new interface that fully describes the business and product information for this business. When the registered consumer walks to the position marked ② on the map, the push broadcasting module 240 will present all the merchant information and product information of the merchant ID within the limited area (thin dotted circle frame) on the first mobile communication device 40 on the screen. At this time, the merchants that will appear on the screen have changed, only merchant A, merchant B, merchant C, and merchant D. It should be noted that FIG. 5 is only one aspect of presenting information in the present invention, and there are different presentation methods in other embodiments, as long as the location of the registered consumer, the location of the registered merchants of the surrounding merchant IDs and their merchant information can be effectively displayed The presentation method of the product information is all within the scope claimed by the present invention.

The way of pushing content B is timed. For example, on the hour, the registered consumers are provided with all, part or randomly selected business ID information and product information in the business district, which can be regarded as advertisements or goodwill. remind.

Data storage module 250, merchant management module 210, consumer management module 220, point management module 230, push broadcast module 240, message analysis module 260, point distribution and recovery module 270 and background management module 280 information connection to record all merchant IDs and their related information, all consumer IDs and their related information, all existing merchant ID points, all consumer ID existing points and points received by the point management module number, and other parameters or data that the module must use when running. Its essence can be a database. In addition, the data storage module 250 also records for access a history of point-based transactions for each consumer ID, which can be used for big data analysis to obtain useful business opportunities.

The information analysis module 260 is connected with the information of the push broadcast module 240 and the data storage module 250 to analyze the relevant information of each consumer ID and the historical records of transactions based on points, so as to estimate each consumer ID's future consumer demand. Regarding the technology of big data analysis, there are many mature software packages available in the market, which are not limited in the present invention. Another work focus of the information analysis module 260 is to make the push broadcast module 240 provide at least one of the following push broadcast contents for the mobile communication device according to the location of each mobile communication device: 1. Among the business IDs, the business information and product information of the business IDs whose marketing points have been transferred; 2. During the eating period, among all the business IDs in the business district where the location is located, the business attributes of the business are related to food and beverages. 3. According to the estimated future consumption demand, among all the business IDs in the business district where the location is located, the business information and commodity information with the business ID corresponding to the business information that can meet the future consumption demand ;4. Among all the business IDs in the business district where the location is located, the business information and product information of the business ID whose business attributes are related; and 5. During festivals or specific events, the business district where the location is located Among all the business IDs, the business information and product information of the business IDs whose business attributes are related to festivals or specific events. The pushing methods of these push contents are different from the conventional push methods of the push module 240, which will be further described below.

The method of push content 1 is implemented for the registered merchants of the advertisements, and the merchant ID of the registered merchants who have paid the marketing points is applicable. The delay, frequency of occurrence and push audience can be distinguished according to different marketing points. . The way of pushing content 2 is implemented for the catering industry. For example, during the lunch time, the information analysis module 260 can analyze and select, so that the pushing module 240 can communicate with the first mobile communication device 40 through the consumer APP. Merchant A, Merchant C, Merchant D, and Merchant F in the Yongkang business district and their related information are displayed on the screen, no matter where the registered consumers are in the Yongkang business district. The method adopted in the push content 3 is to provide the relevant information of the corresponding registered merchants according to the estimated future consumption demand of each consumer ID by the information analysis module 260 itself, regardless of the location of the registered consumers in the Yongkang business district. where. For example, when the information analysis module 260 finds that registered consumers come to Yongkang business district every Tuesday at noon and often go to merchant C for consumption, since the merchant attribute of the merchant ID owned by merchant C is restaurant, the registered consumers also go to shop at noon. When the time comes to Yongkang business district, the information analysis module 260 enables the push broadcasting module 240 to display the merchants A, D and F in the Yongkang business district on the screen of the first mobile communication device 40 through the consumer APP. Relevant information, reminding him of other dining options in the Yongkang business district. The way of pushing content 4 is to extend consumption and bring performance to other registered merchants in related industries. For example, Merchant C is related to Merchant D. The former serves meals and the latter makes drinks. The information analysis module 260 can make the push broadcast module 240 display Merchant C and Merchant D on the screen of the first mobile communication device 40 through the consumer APP. and its related information, so that a series of merchants can be recommended for one consumption. The push broadcast content 4 adopts the method of push broadcast for special festivals and events. For example, when Yongkang business district is holding a clothing week event, the information analysis module 260 enables the push broadcast module 240 to display the merchant D and its related information on the screen of the first mobile communication device 40 through the consumer APP, reminding the relevant registered consumers to Merchants may have promotions.

The role of the point distribution and recovery module 270 is similar to that of a central bank: issuing points and recovering points. The point distribution and recovery module 270 is connected with the merchant management module 210, the consumer management module 220, the point management module 230 and the data storage module 250, and its function is to receive funds from any merchant's designated financial account to Provide the points corresponding to the payment to the corresponding merchant ID (registered merchants purchase points), receive points from any merchant ID to remit the corresponding payment to the financial account designated by the corresponding merchant (registered merchants exchange points for cash) , Receive funds from any consumer's designated financial account to provide points corresponding to the funds to the corresponding consumer ID (registered consumer purchase points), receive points from any consumer ID to remit the corresponding funds To the corresponding consumer designated financial account (registered consumers will exchange points for cash), and provide designated merchant ID or consumer ID specific points (this system gives registered merchants or registered consumers points).

The background management module 280 is connected with all other module information, and is used by the administrator of the system to set parameters during operation of each module, delete or backup the content in the data storage module 250 and adjust the push mode The interface mode of the group 240 on the mobile communication device. In addition, the background management module 280 can also provide an operation interface for external merchants or registered merchants to enter the merchant management module 210 to register (build a merchant ID) and modify merchant information, product information, profit ratio, and the scope of the business district. and the merchant's designated financial account. The background management module 280 can also provide an operation interface for external consumers or registered consumers to register (build a consumer ID) in the consumer management module 220, set consumer information, and specify a financial account for the consumer.

In this embodiment, although the system can be applied to business districts with fixed store locations, in practice, it can also be applied to commercial activity areas without fixed locations within a specific range, such as night markets and garden fairs. Although the stalls of the mobile vendors in the night market and the participants in the garden fair are all set up temporarily, they can still be accepted by the business management module 210 because GPS can be used to find the corresponding geographic coordinates.

Although the present invention has been disclosed in the above embodiments, it is not intended to limit the present invention. Anyone with ordinary knowledge in the technical field can make some changes and modifications without departing from the spirit and scope of the present invention. Therefore, The protection scope of the present invention shall be determined by the scope of the appended patent application.

10: Cloud server 110: Network communication interface 210: Merchant Management Module 220: Consumer Management Module 230: Points Management Module 231: Consumer Points Payment Submodule 232: Consumer Points Recording Submodule 233: Merchant point sending and receiving sub-module 234: Merchant Points Recording Submodule 235: Balance point management sub-module 240: Push Broadcasting Module 250:Data Storage Module 260: Information Analysis Module 270: Points distribution and recycling module 280: Background management module 30: Internet 40: The first mobile communication device 41: Second mobile communication device 42: The third mobile communication device

FIG. 1 is a simplified block diagram of a location data transaction system combined with information push broadcasting according to an embodiment of the present invention. FIG. 2 is a diagram illustrating the actual operation of a business district in a closed area surrounded by several streets. FIG. 3 The table lists the merchant IDs and other related data used in this embodiment, FIG. 4 lists the consumer IDs and related other data used in this embodiment, and FIG. 5 shows all the The business information and product information of the registered business ID are displayed on the screen of a mobile communication device.

10: Cloud server

110: Network communication interface

210: Merchant Management Module

220: Consumer Management Module

230: Points Management Module

231: Consumer Points Payment Submodule

232: Consumer Points Recording Submodule

233: Merchant point sending and receiving sub-module

234: Merchant Points Recording Submodule

235: Balance point management sub-module

240: Push Broadcasting Module

250:Data Storage Module

260: Information Analysis Module

270: Points distribution and recycling module

280: Background management module

30: Internet

40: The first mobile communication device

41: Second mobile communication device

42: The third mobile communication device

Claims (10)

An on-site data transaction system combined with information push broadcast is built in a cloud server, and includes: A business management module, used to create a business ID, and set a business information, a product information, a profit ratio and a business area for each business ID; a consumer management module for creating consumer IDs, setting a consumer information for each consumer ID, and monitoring a location of each mobile communication device using the consumer ID; The point management module is used to calculate the existing points of the merchant ID after deducting the profit ratio of the corresponding merchant ID in each point-based transaction, and deduct the corresponding merchant ID in each point-based transaction. A payment point and the payment point received from the paying merchant ID are multiplied by a reward point in a proportion of actual receipts to calculate the existing points of the consumer ID. In each point-based transaction received, the corresponding merchant The product of the difference between the profit ratio of the ID and the paid-in ratio and the transaction points, receiving a line of sales points transferred by any merchant ID, and transferring an incentive point to any consumer ID; A push module, which is connected with all the above-mentioned module information, used to obtain the location of all mobile communication devices using the consumer ID, and provide the following push broadcasts for the mobile communication device according to the location of each mobile communication device At least one of the contents: Within a limited area around, the business information and product information of all business IDs in the business district where the location is located; and During the specified time, all, some or randomly selected merchant IDs of the merchant and the product in the business district; and A data storage module, connected with the information of all the aforementioned modules, to record all the merchant IDs and their related information, all the consumer IDs and their related information, the existing points of all the merchant IDs, and the existing points of all the consumer IDs and the points received by the point management module, and records a history of point-based transactions for each consumer ID for access. The location data transaction system combined with information push broadcast as described in claim 1, wherein the business district in which it is located is a specific building, a specific administrative area, an enclosed area enclosed by several streets, or an area enclosed by several geographic coordinate lines closed area. The location number transaction system combined with information push broadcast as claimed in claim 1, wherein the consumer information includes gender, age and preference. The location number trading system combined with information push broadcasting as described in claim 1, wherein the limited area is the area covered by a circle formed by a fixed radius with a point as the center, or can be reached by walking within a certain period of time of all areas. The location data transaction system combined with information push broadcast according to claim 1, wherein the commodity information includes commodity service name, specification and price. The presence-location data transaction system combined with information push broadcast according to claim 1, wherein the business information includes business name, address, contact number and business attributes. The on-site data transaction system combined with information push broadcast as described in claim 6, further comprises a message analysis module, which is connected with the push broadcast module and the data storage module information, and is used for big data analysis of each consumer ID-related information and historical records of transactions based on points, so as to estimate the future consumption demand of each consumer ID, and further enable the push module to provide each mobile communication device according to the location of the mobile communication device At least one of the following push content: Among all the business IDs within the business district where the location is located, the business information and product information of the business IDs that have transferred the marketing points; During the eating period, among all the business IDs in the business district where the location is located, the business information and the product information of the business ID related to the business attributes and food; According to the estimated future consumption demand, among all the business IDs in the business district where the location is located, the business information and the product information with the business ID corresponding to the business information that can meet future consumption needs; Among all the business IDs in the business district where the location is located, the business information and the product information of the business IDs whose business attributes are related; and During a festival or a specific event, among all the business IDs within the business district where the location is located, the business information and the product information of the business ID whose business attributes are related to the festival or specific event. The on-site transaction system combined with information push broadcast according to claim 1, wherein the merchant management module further sets a merchant-designated financial account for each merchant ID, and the consumer management module further sets each consumer ID of a consumer-designated financial account. The on-site transaction system combined with information push broadcast as described in claim 8, further comprises a point distribution and recovery module, the merchant management module, the consumer management module, the point management module and the data Save the module information connection, which is used to receive funds from any merchant's designated financial account to provide the points corresponding to the funds to the corresponding merchant ID, and to receive the points of any merchant ID to remit the corresponding funds to the corresponding merchant Designate a financial account, receive funds from any consumer designated financial account to provide credits for the payment to the corresponding consumer ID, receive credits for any consumer ID to remit the corresponding payment to the corresponding consumer Designate a financial account, and provide a designated merchant ID or consumer ID specific points. The location data transaction system combined with information push broadcast according to claim 1, wherein the mobile communication device is a smart phone, a tablet computer or a smart wearable device.

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