TW202201313A - Information display system and operation method thereof - Google Patents

Information display system and operation method thereof Download PDF

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TW202201313A
TW202201313A TW109120579A TW109120579A TW202201313A TW 202201313 A TW202201313 A TW 202201313A TW 109120579 A TW109120579 A TW 109120579A TW 109120579 A TW109120579 A TW 109120579A TW 202201313 A TW202201313 A TW 202201313A
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information display
data
server
customer
display device
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TW109120579A
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TWI743844B (en
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湯治亞
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遠東百貨股份有限公司
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Abstract

The subject invention provides an information display system and an operation method thereof. The information display system includes an image capture device, an information display device, an identification server and a content management server. The image capture device is configured to capture a plurality of first data. The information display device is configured to capture a plurality of second data. The identification server is configured to recognize the age and the gender of a first customer near the information display device, and is configured to generate a first store list based on customer preference data. The content management server is configured to filter out a first video file according to the first store list and send it to the information display device. The first store list is associated with the age and gender of the first customer.

Description

資訊顯示系統及其操作方法Information display system and operation method thereof

本發明係關於一種資訊顯示系統及其操作方法。具體而言,本發明係關於一種可根據客群差異、或會員資訊進行客制化推播的顯示系統及其操作方法。The present invention relates to an information display system and an operation method thereof. Specifically, the present invention relates to a display system and an operation method thereof that can perform customized push broadcasts according to differences in customer groups or member information.

商場及百貨等實體店面,經常藉由設置看板進行商品的促銷。隨著科技進展,在合適的場域內,商場中逐漸以具有顯示螢幕的數位看板取代傳統看版。數位看板有許多好處,諸如可因應不同檔期,電子化地替換看板的顯示內容,免除了實體廣告的印製。此外,顯示螢幕可動態地產生影像效果及畫面變化,比起傳統看板更容易吸引顧客駐足觀賞,達成促銷的目的。然現有的數位看板存在缺陷。現有的數位看板僅能播放預定的廣告內容,預定的內容可能無法引起現場觀看者的興趣。此外,現有的數位看板無法針對現場觀看者的特徵,進行有區別的廣告投放,降低了廣告的效益。Physical stores such as shopping malls and department stores often use signboards to promote products. With the advancement of technology, digital signboards with display screens have gradually replaced traditional signboards in shopping malls in appropriate fields. Digital signage has many advantages, such as the ability to electronically replace the display content of the signboard according to different schedules, eliminating the need for printing physical advertisements. In addition, the display screen can dynamically generate image effects and screen changes, which is easier to attract customers to stop and watch than traditional signboards and achieve the purpose of promotion. However, the existing digital signage has defects. Existing digital signage boards can only play predetermined advertising content, which may not be able to arouse the interest of on-site viewers. In addition, the existing digital signboards cannot carry out differentiated advertisement placement according to the characteristics of on-site viewers, which reduces the effectiveness of advertisements.

本發明提出一種可根據客群差異、或會員資訊進行客制化推播的顯示系統及方法,以解決上述問題。The present invention proposes a display system and method that can perform customized push broadcasts according to differences in customer groups or member information, so as to solve the above problems.

本發明提出一資訊顯示系統。本發明提供的資訊顯示系統包括:影像捕捉裝置、資訊顯示裝置、辨識伺服器及內容管理伺服器。影像捕捉裝置經組態以捕捉複數個第一資料。資訊顯示裝置經組態以捕捉複數個第二資料。辨識伺服器經組態以根據第一資料及第二資料辨識出資訊顯示裝置附近的第一顧客的年齡及性別,且經組態以根據客群喜好資料 而產生第一商店清單。內容管理伺服器經組態以根據第一商店清單篩選出第一影音檔案並傳送至資訊顯示裝置。其中該第一商店清單與該第一顧客的年齡及性別相關連。The present invention provides an information display system. The information display system provided by the present invention includes: an image capture device, an information display device, an identification server and a content management server. The image capture device is configured to capture the plurality of first data. The information display device is configured to capture a plurality of second data. The identification server is configured to identify the age and gender of the first customer near the information display device according to the first data and the second data, and is configured to generate the first store list according to the customer group preference data. The content management server is configured to filter out the first video file according to the first store list and transmit it to the information display device. The first store list is associated with the age and gender of the first customer.

本發明提出一種資訊顯示系統的操作方法,其包括:經由影像捕捉裝置捕捉複數個第一資料,經由資訊顯示裝置捕捉複數個第二資料。其進一步包括經由辨識伺服器,根據該複數個第一資料及該複數個第二資料辨識出該資訊顯示裝置附近的第一顧客的年齡及性別。其進一步包括經由該辨識伺服器,根據客群喜好資料 而產生第一商店清單。其進一步包括經由內容管理伺服器,根據該第一商店清單篩選出第一影音檔案並傳送至該資訊顯示裝置。其中該第一商店清單與該第一顧客的年齡及性別相關連。The present invention provides an operation method of an information display system, which includes: capturing a plurality of first data through an image capturing device, and capturing a plurality of second data through an information display device. It further includes identifying, through the identification server, the age and gender of the first customer near the information display device according to the plurality of first data and the plurality of second data. It further includes generating a first store list according to the customer group preference data via the identification server. It further includes, through the content management server, filtering out a first video and audio file according to the first store list and sending it to the information display device. The first store list is associated with the age and gender of the first customer.

以下公開內容提供用於實施所提供的標的物的不同特徵的許多不同實施例或實例。下文描述元件和佈置的特定實例。當然,這些僅是實例且並不意圖為限制性的。另外,本發明可能在各個實例中重複參考標號和/或字母。此重複是出於簡化和清楚的目的,且本身並不指示所論述的各種實施例和/或配置之間的關係。The following disclosure provides many different embodiments or examples for implementing different features of the provided subject matter. Specific examples of elements and arrangements are described below. Of course, these are only examples and are not intended to be limiting. Additionally, the present disclosure may repeat reference numerals and/or letters in various instances. This repetition is for the purpose of simplicity and clarity, and does not in itself indicate a relationship between the various embodiments and/or configurations discussed.

下文詳細論述本發明的實施例。然而,應瞭解,本發明提供了可在多種多樣的特定情境中實施的許多適用的概念。所論述的特定實施例僅僅是說明性的且並不限制本發明的範圍。Embodiments of the invention are discussed in detail below. It should be appreciated, however, that the present invention provides many applicable concepts that can be embodied in a wide variety of specific contexts. The specific embodiments discussed are illustrative only and do not limit the scope of the invention.

圖1說明根據本發明的一些實施例之店面系統之示意圖。如圖1所示,店面系統1可包含雲端伺服器群組10、影像捕捉裝置群組20、資訊顯示裝置群組30、以及資料庫60。圖1所示的數個顧客5在進入店面系統1後可與店面系統1產生數種互動。1 illustrates a schematic diagram of a storefront system according to some embodiments of the present invention. As shown in FIG. 1 , the storefront system 1 may include a cloud server group 10 , an image capturing device group 20 , an information display device group 30 , and a database 60 . The plurality of customers 5 shown in FIG. 1 may have several interactions with the storefront system 1 after entering the storefront system 1 .

雲端伺服器群組10可包含一或多個伺服器。在某些實施例中,雲端伺服器群組10可包含伺服器101、伺服器102、...及伺服器10w,其中w代表一正整數。影像捕捉裝置群組20可包含一或多個影像捕捉裝置。在某些實施例中,影像捕捉裝置群組20可包含影像捕捉裝置201、影像捕捉裝置202、...及影像捕捉裝置20x,其中x代表一正整數。資訊顯示裝置群組30可包含一或多個資訊顯示裝置。在某些實施例中,資訊顯示裝置群組30可包含資訊顯示裝置301、資訊顯示裝置302、...及資訊顯示裝置30y,其中y代表一正整數。The cloud server group 10 may include one or more servers. In some embodiments, the cloud server group 10 may include a server 101, a server 102, . . . and a server 10w, where w represents a positive integer. Image capture device group 20 may include one or more image capture devices. In some embodiments, image capture device group 20 may include image capture device 201, image capture device 202, . . . , and image capture device 20x, where x represents a positive integer. The information display device group 30 may include one or more information display devices. In some embodiments, the information display device group 30 may include an information display device 301, an information display device 302, . . . and an information display device 30y, where y represents a positive integer.

雲端伺服器群組10內包含的伺服器可彼此連接。在某些實施例中,雲端伺服器群組10內包含的伺服器可以經由有線連結或無線連結彼此連接。雲端伺服器群組10內包含的各伺服器可以彼此傳遞資訊、訊號或資料。The servers included in the cloud server group 10 can be connected to each other. In some embodiments, the servers included in the cloud server group 10 may be connected to each other via wired or wireless connections. The servers included in the cloud server group 10 can communicate information, signals or data with each other.

影像捕捉裝置群組20內包的含一或多個影像捕捉裝置可以與雲端伺服器群組10內的一或多個伺服器彼此連接。影像捕捉裝置201、影像捕捉裝置202、...或影像捕捉裝置20x可以經由有線連結或無線連結與伺服器101、伺服器102、...或伺服器10w彼此連接。影像捕捉裝置201、影像捕捉裝置202、...或影像捕捉裝置20x可以傳遞資訊、訊號或資料至伺服器101、伺服器102、...或伺服器10w。伺服器101、伺服器102、...或伺服器10w可以傳遞資訊、訊號、資料或指令至影像捕捉裝置201、影像捕捉裝置202、...或影像捕捉裝置20x。One or more image capturing devices included in the image capturing device group 20 can be connected to one or more servers in the cloud server group 10 . Image capturing device 201, image capturing device 202, . . . or image capturing device 20x may be connected to each other with server 101, server 102, . . . or server 10w via a wired or wireless connection. The image capturing device 201, the image capturing device 202, . . . or the image capturing device 20x may transmit information, signals or data to the server 101, the server 102, . . . or the server 10w. The server 101, the server 102, . . . or the server 10w may transmit information, signals, data or instructions to the image capturing device 201, the image capturing device 202, . . . or the image capturing device 20x.

在某些實施例中,影像捕捉裝置群組20內包含的一或多個影像捕捉裝置可以是全景攝影機、監視攝影機、半球監視器或魚眼攝影機中的一或多者。在某些實施例中,影像捕捉裝置群組20可包含任何具有影像捕捉功能的電子裝置。In some embodiments, the one or more image capture devices included in the image capture device group 20 may be one or more of a panoramic camera, a surveillance camera, a dome monitor, or a fisheye camera. In some embodiments, the image capture device group 20 may include any electronic device with image capture function.

資訊顯示裝置群組30包含的一或多個資訊顯示裝置可以與雲端伺服器群組10內的一或多個伺服器彼此連接。資訊顯示裝置群組30包含的資訊顯示裝置301、資訊顯示裝置302、...或資訊顯示裝置30y可以經由有線連結或無線連結與伺服器101、伺服器102、...或伺服器10w彼此連接。資訊顯示裝置301、資訊顯示裝置302、...或資訊顯示裝置30y可以傳遞資訊、訊號或資料至伺服器101、伺服器102、...或伺服器10w。伺服器101、伺服器102、...或伺服器10w可以傳遞資訊、訊號、資料或指令至資訊顯示裝置301、資訊顯示裝置302、...或資訊顯示裝置30y。One or more information display devices included in the information display device group 30 can be connected to one or more servers in the cloud server group 10 . The information display device 301 , the information display device 302 , . . . or the information display device 30y included in the information display device group 30 can be connected to the server 101 , the server 102 , . . . or the server 10w via a wired connection or a wireless connection. connect. The information display device 301, the information display device 302, . . . or the information display device 30y can transmit information, signals or data to the server 101, the server 102, . . . or the server 10w. The server 101, the server 102, . . . or the server 10w may transmit information, signals, data or instructions to the information display device 301, the information display device 302, . . . or the information display device 30y.

資訊顯示裝置301、資訊顯示裝置302、...及資訊顯示裝置30y中每一者可以包含影像捕捉裝置、影像顯示裝置及揚聲裝置。如圖1所示,資訊顯示裝置301可包含影像捕捉裝置30c、影像顯示裝置30d及揚聲裝置(圖中未顯示)。Each of information display device 301, information display device 302, . . . and information display device 30y may include an image capture device, an image display device, and a speaker device. As shown in FIG. 1 , the information display device 301 may include an image capture device 30c, an image display device 30d and a speaker device (not shown in the figure).

資料庫60可以經由有線連結或無線連結與雲端伺服器群組10彼此連接。伺服器101、伺服器102、...或伺服器10w可以傳遞資訊、訊號或資料至資料庫60。資料庫60可以傳遞資訊、訊號或資料至伺服器101、伺服器102、...或伺服器10w。The database 60 can be connected to the cloud server group 10 via a wired connection or a wireless connection. The server 101 , the server 102 , . . . or the server 10w may transmit information, signals or data to the database 60 . The database 60 can transmit information, signals or data to the server 101, the server 102, . . . or the server 10w.

資料庫60可以儲存會員相關資料。雖然圖1中未繪製,顧客可以經由網頁或行動裝置上裝載的應用程式進行註冊操作。顧客可以在註冊操作中輸入個人資料,完成註冊操作的顧客可成為會員。顧客所輸入的個人資料可以儲存於資料庫60中。儲存於資料庫60中的資料可以於不同狀況下產生更新。在某些實施例中,資料庫60中的資料可回應於雲端伺服器群組10內的一或多個伺服器提供的資訊、訊號、資料或指令而進行更新。The database 60 can store member-related information. Although not shown in FIG. 1, the customer can register via a web page or an application program loaded on a mobile device. Customers can enter personal information in the registration operation, and customers who complete the registration operation can become members. Personal data entered by the customer may be stored in the database 60 . The data stored in the database 60 can be updated under different conditions. In some embodiments, the data in the database 60 may be updated in response to information, signals, data or commands provided by one or more servers in the cloud server group 10 .

圖2說明根據本發明的一些實施例之具有客群辨識功能之資訊顯示系統之示意圖。圖2顯示了資訊顯示系統1A。資訊顯示系統1A可包含與圖1中所示的店面系統1相似的群組。資訊顯示系統1A可包含與圖1中所示的店面系統1相似的裝置。FIG. 2 illustrates a schematic diagram of an information display system with a customer group identification function according to some embodiments of the present invention. FIG. 2 shows the information display system 1A. The information display system 1A may include groups similar to the storefront system 1 shown in FIG. 1 . The information display system 1A may include devices similar to the storefront system 1 shown in FIG. 1 .

如圖2所示,資訊顯示系統1A可包含影像捕捉裝置201、資訊顯示裝置301、伺服器101及伺服器102。為了說明的簡要性,圖2中僅顯示一影像捕捉裝置201及一資訊顯示裝置301。實際上資訊顯示系統1A包含複數個影像捕捉裝置(即,影像捕捉裝置群組20),及複數個資訊顯示裝置(即,資訊顯示裝置群組30)。As shown in FIG. 2 , the information display system 1A may include an image capturing device 201 , an information display device 301 , a server 101 and a server 102 . For simplicity of description, only an image capturing device 201 and an information display device 301 are shown in FIG. 2 . In fact, the information display system 1A includes a plurality of image capturing devices (ie, the image capturing device group 20 ), and a plurality of information display devices (ie, the information display device group 30 ).

伺服器101可包含處理模組101p、儲存器101s、暫存器101r及通信模組101c。處理模組101p、儲存器101s、暫存器101r及通信模組101c彼此電連接。資訊、訊號、資料或指令可以在處理模組101p、儲存器101s、暫存器101r及通信模組101c之間傳遞。The server 101 may include a processing module 101p, a storage 101s, a register 101r, and a communication module 101c. The processing module 101p, the storage 101s, the register 101r, and the communication module 101c are electrically connected to each other. Information, signals, data or instructions can be transferred between the processing module 101p, the storage 101s, the register 101r and the communication module 101c.

伺服器102可包含處理模組102p、儲存器102s、暫存器102r及通信模組102c。處理模組102p、儲存器102s、暫存器102r及通信模組102c彼此電連接。資訊、訊號、資料或指令可以在處理模組102p、儲存器102s、暫存器102r及通信模組102c之間傳遞。The server 102 may include a processing module 102p, a storage 102s, a register 102r, and a communication module 102c. The processing module 102p, the storage 102s, the register 102r and the communication module 102c are electrically connected to each other. Information, signals, data or instructions may be communicated between the processing module 102p, the storage 102s, the register 102r and the communication module 102c.

影像捕捉裝置201可以將捕捉到的資料C1、C2、...、Ci傳送給伺服器102。資料C1、C2、...、Ci可以包含影像、圖片或串流資料。在本申請案中,伺服器102亦可以稱為辨識伺服器。資料C1、C2、...、Ci可以儲存於伺服器102的儲存器102s。資訊顯示裝置301包含的影像捕捉裝置30c可以將捕捉到的資料D1、D2、...、Di傳送給伺服器102。資料D1、D2、...、Di可以包含影像、圖片或串流資料。資料D1、D2、...、Di可以儲存於伺服器102的儲存器102s。The image capturing device 201 can transmit the captured data C1 , C2 , . . . , Ci to the server 102 . Data C1, C2, ..., Ci can contain images, pictures or streaming data. In this application, the server 102 may also be referred to as an identification server. The data C1 , C2 , . . . , Ci can be stored in the storage 102s of the server 102 . The image capturing device 30 c included in the information display device 301 can transmit the captured data D1 , D2 , . . . , Di to the server 102 . Data D1, D2, ..., Di can contain images, pictures or streaming data. The data D1 , D2 , . . . , Di can be stored in the storage 102s of the server 102 .

伺服器102的處理模組102p可以根據資料C1、C2、...、Ci及資料D1、D2、...、Di判斷出特定區域(例如,站於資訊顯示裝置301前方特定範圍內)的客群結構。伺服器102的處理模組102p可以根據資料C1、C2、...、Ci及資料D1、D2、...、Di判斷出特定區域內顧客的年齡分布以及性別分布。此外,伺服器102的處理模組102p可以根據資料D1、D2、...、Di辨識出特定區域內的會員身份。伺服器102的辨識會員身份的相關細節將在後續段落中參照圖5進行說明。The processing module 102p of the server 102 can determine the specific area (for example, standing within a specific range in front of the information display device 301) according to the data C1, C2, ..., Ci and the data D1, D2, ..., Di. customer structure. The processing module 102p of the server 102 can determine the age distribution and gender distribution of customers in a specific area according to the data C1, C2, ..., Ci and the data D1, D2, ..., Di. In addition, the processing module 102p of the server 102 can identify the membership in a specific area according to the data D1, D2, . . . , Di. The details related to the identification of the membership of the server 102 will be described in the following paragraphs with reference to FIG. 5 .

伺服器102的儲存器102s中可以儲存客群喜好資料AG。客群喜好資料AG可以是一種統計資料,包含不同性別、不同年齡層的商品喜好度。在某些實施例中,客群喜好資料AG可以經由在資訊顯示系統1A外部的伺服器持續收集並更新。在某些實施例中,伺服器102可經外部伺服器接收客群喜好資料AG並將其儲存於儲存器102s中。The storage 102s of the server 102 may store the customer group preference data AG. The customer group preference data AG may be a kind of statistical data, including the product preference degrees of different genders and different age groups. In some embodiments, the audience preference data AG may be continuously collected and updated via a server external to the information display system 1A. In some embodiments, the server 102 may receive the audience preference data AG via an external server and store it in the storage 102s.

下表一顯示一示例性的男性消費喜好度排序。在表一中,男性依照不同的年齡區間,提供了前5名的消費類別排序。客群喜好資料AG可以包含如表一的內容。表一僅為例示性質,客群喜好資料AG可包含與表一年齡區間不同(例如以21-30歲、31-40歲等等為統計區間)、或多於5的消費類別排序。 年齡    排序 15-25歲 26-35歲 36-45歲 46-55歲 56-70歲 1 配件飾品 鞋子包包 家電 衣著良品 時尚配件 2 3C 家電 寵物用品 品味美食 戶外生活 3 網路遊戲 3C 母嬰用品 生活良品 衣著良品 4 運動用品 配件飾品 鞋子包包 戶外生活 家電 5 生活文具 品味美食 3C 鞋子包包 旅行用品 表一Table 1 below shows an exemplary ranking of male consumption preference. In Table 1, men provide the top 5 consumption categories according to different age ranges. The customer group preference data AG may include the contents as shown in Table 1. Table 1 is just an example, and the customer group preference data AG may include different age ranges from Table 1 (eg, 21-30 years old, 31-40 years old, etc.), or more than 5 consumption categories. Age Sort 15-25 years old 26-35 years old 36-45 years old 46-55 years old 56-70 years old 1 Accessories shoes bag home appliances well-dressed fashion accessories 2 3C home appliances pet supplies Taste the food Outdoor living 3 online game 3C Baby Products Good quality of life well-dressed 4 sporting goods Accessories shoes bag Outdoor living home appliances 5 life stationery Taste the food 3C shoes bag travel goods Table I

下表二顯示一示例性的女性消費喜好度排序。在表一中,女性依照不同的年齡區間,提供了前5名的消費類別排序。客群喜好資料AG可以包含如表二的內容。表二僅為例示性質,客群喜好資料AG可包含與表二年齡區間不同(例如以21-30歲、31-40歲等等為統計區間)、或多於5的消費類別排序。 年齡    排序 15-25歲 26-35歲 36-45歲 46-55歲 56-70歲 1 配件飾品 品味美食 彩妝保養 衣著良品 養生保健 2 品味美食 彩妝保養 鞋子包包 精品珠寶 母嬰用品 3 生活文具 母嬰用品 戶外生活 養生保健 精品珠寶 4 鞋子包包 時尚配件 母嬰用品 時尚配件 戶外生活 5 流行時尚 3C 養生保健 戶外生活 旅行用品 表二Table 2 below shows an exemplary ranking of female consumption preference. In Table 1, women provide the top 5 consumption categories according to different age ranges. The customer group preference data AG may include the contents as shown in Table 2. Table 2 is just an example, and the customer group preference data AG may include different age ranges from Table 2 (eg, 21-30 years old, 31-40 years old, etc.), or more than 5 consumption categories. Age Sort 15-25 years old 26-35 years old 36-45 years old 46-55 years old 56-70 years old 1 Accessories Taste the food Makeup Maintenance well-dressed health care 2 Taste the food Makeup Maintenance shoes bag fine jewelry Baby Products 3 life stationery Baby Products Outdoor living health care fine jewelry 4 shoes bag fashion accessories Baby Products fashion accessories Outdoor living 5 fashion 3C health care Outdoor living travel goods Table II

當辨識伺服器102的處理模組102p根據資料C1、C2、...、Ci及資料D1、D2、...、Di判斷出特定區域內顧客的年齡分布以及性別分布之後,處理模組102p可以根據客群喜好資料AG計算出商店清單L1。隨後辨識伺服器102可經由通信模組102c將商店清單L1傳送至伺服器101(例如,經由信號S101)。商店清單L1與特定區域內顧客的年齡分布以及性別分布相關連。After the processing module 102p of the identification server 102 determines the age distribution and gender distribution of customers in a specific area according to the data C1, C2, ..., Ci and the data D1, D2, ..., Di, the processing module 102p The store list L1 can be calculated according to the customer group preference data AG. The identification server 102 may then transmit the store list L1 to the server 101 via the communication module 102c (eg, via signal S101). The store list L1 is associated with the age distribution and gender distribution of customers in a specific area.

伺服器101的儲存器101s中可儲存數個與特定商品相關之影音檔案MF1...MFn,其中n為一正整數。在本申請案中,伺服器101亦可以稱為內容管理伺服器。根據商店清單L1,內容管理伺服器101的處理模組101p可篩選出一或多個與特定商品相關之影音檔案,並隨後經由通信模組101c傳遞至資訊顯示裝置301(例如,經由信號S102)。資訊顯示裝置301將播放經篩選出的一或多個與特定商品相關之影音檔案。The storage 101s of the server 101 can store a plurality of video and audio files MF1 . . . MFn related to a specific commodity, wherein n is a positive integer. In this application, the server 101 may also be referred to as a content management server. According to the store list L1, the processing module 101p of the content management server 101 can filter out one or more video and audio files related to a specific product, and then transmit it to the information display device 301 via the communication module 101c (for example, via the signal S102). . The information display device 301 will play the filtered one or more video files related to the specific product.

在某些實施例中,商店清單L1將包含特定時段、特定商店、特定商品的折扣率(% off)。下表三係一示例性的商店清單L1。 商店列表 時段 商品類別 折扣率 商店A1 3月2日 上午10:30至12:00 飾品珠寶 5% 商店A8 3月2日 上午10:30至12:00 皮件包類 10% 商店A13 3月2日 下午13:30至16:00 香氣用品 15% 表三In some embodiments, the store list L1 will contain discount rates (% off) for specific time periods, specific stores, and specific items. Table 3 below is an exemplary store listing L1. store list period product category Discount Rate Store A1 March 2nd from 10:30 am to 12:00 am jewelry jewelry 5% Shop A8 March 2nd from 10:30 am to 12:00 am Leather bags 10% Shop A13 March 2nd from 13:30 to 16:00 pm Aroma Supplies 15% Table 3

資訊顯示系統1A可以藉由資訊顯示裝置301包含的影像捕捉裝置30c、以及影像捕捉裝置201所獲取的資料,來判定特定區域內的顧客性別及年齡。影像捕捉裝置30c及影像捕捉裝置201可設置於不同的位置,以獲取不同角度的影像。在某些實施例中,影像捕捉裝置201可以設置於天花板上(或高度較高處)以獲得人群的頭、肩部特徵。在某些實施例中,影像捕捉裝置30c設置的高度可大約於人的臉部高度處,以獲得人群的臉部特徵、身高特徵、頭與身長的比例特徵等等。The information display system 1A can use the image capture device 30c included in the information display device 301 and the data acquired by the image capture device 201 to determine the gender and age of customers in a specific area. The image capturing device 30c and the image capturing device 201 can be installed in different positions to acquire images from different angles. In some embodiments, the image capture device 201 may be placed on the ceiling (or at a higher height) to obtain head and shoulder features of the crowd. In some embodiments, the height of the image capturing device 30c may be set at approximately the height of a person's face, so as to obtain facial features, height features, ratio features of head and body length, etc. of the crowd.

藉由影像捕捉裝置30c及影像捕捉裝置201的搭配,資訊顯示系統1A可以獲得較高精確度的年齡分布以及性別分布。With the combination of the image capturing device 30c and the image capturing device 201, the information display system 1A can obtain the age distribution and gender distribution with higher accuracy.

圖3說明根據本發明的一些實施例之以影像捕捉裝置獲取顧客特徵之示意圖。3 illustrates a schematic diagram of capturing customer characteristics with an image capture device according to some embodiments of the present invention.

圖3顯示了影像捕捉裝置201及顧客5的相對位置示意圖。資訊顯示系統1A的影像捕捉裝置201可以設置於高度較高處(例如天花板、梁柱),以獲得顧客5的俯視影像40。先前段落中所述的資料C1、C2、...、Ci可以包括多個顧客的多個俯視影像。根據俯視影像40,辨識伺服器102的處理模組102p可以計算出顧客5的頭部寬度W1以及肩部寬度W2。根據人體計測資料庫的統計資料,男性與女性的生理特徵有特定範圍。舉例言之,男性的頭部寬度平均值為15.42公分,而女性的頭部寬度平均值為14.46公分。男性的肩部寬度平均值為38.6公分,而女性的肩部寬度平均值為34.9公分。因此,藉由影像捕捉裝置201所獲取的俯視影像40,辨識伺服器102的處理模組102p可以預估顧客5的性別。FIG. 3 shows a schematic diagram of the relative positions of the image capturing device 201 and the customer 5 . The image capturing device 201 of the information display system 1A can be installed at a higher height (eg, ceiling, beams and columns) to obtain the top-view image 40 of the customer 5 . The data C1 , C2 , . . . , Ci described in the previous paragraphs may include a plurality of overhead images of a plurality of customers. According to the overhead image 40 , the processing module 102p of the recognition server 102 can calculate the head width W1 and the shoulder width W2 of the customer 5 . According to statistics from the Anthropometric Database, there is a specific range of physiological characteristics in both males and females. For example, the average head width for men is 15.42 cm, while the average head width for women is 14.46 cm. The average shoulder width for men is 38.6 cm, while the average for women is 34.9 cm. Therefore, the processing module 102p of the identification server 102 can estimate the gender of the customer 5 by using the bird's-eye view image 40 obtained by the image capturing device 201 .

圖4說明根據本發明的一些實施例之以資訊顯示裝置獲取顧客特徵之示意圖。圖4顯示了影像捕捉裝置30c及顧客5的相對位置示意圖。資訊顯示系統1A的影像捕捉裝置30c設置的高度可大約於顧客的臉部高度處,以獲得顧客5的臉部特徵、身高特徵、頭與身長的比例特徵等等。先前段落中所述的資料D1、D2、...、Di可包含數個顧客的臉部特徵、身高特徵、頭與身長的比例特徵等等。FIG. 4 illustrates a schematic diagram of acquiring customer characteristics by an information display device according to some embodiments of the present invention. FIG. 4 shows a schematic diagram of the relative positions of the image capturing device 30c and the customer 5 . The height of the image capturing device 30c of the information display system 1A may be approximately at the height of the customer's face to obtain the facial features, height features, head-to-body length ratio features, and the like of the customer 5 . The data D1, D2, . . . , Di described in the previous paragraphs may contain facial features, height features, head-to-length ratio features, etc. of several customers.

如圖4所示,影像捕捉裝置30c可以獲得顧客5的頭部長度L1、身長L2、以及臉部特徵影像42。根據人體計測資料庫的統計資料,不同年齡的人具有不同比例的頭與身長的比例。舉例言之,嬰兒時期的頭/身長比例約為1:3。幼兒時期的頭/身長比例約為1:5。青年、成年時期的頭/身長比例約為1:7。因此,根據影像捕捉裝置30c獲得的頭部長度L1與身長L2的比例,辨識伺服器102的處理模組102p可以預估顧客5的年齡範圍。As shown in FIG. 4 , the image capturing device 30 c can obtain the head length L1 , the body length L2 , and the facial feature image 42 of the customer 5 . According to statistics from the Anthropometric Database, people of different ages have different ratios of head to body length. For example, the head/body length ratio in infancy is about 1:3. The head/body length ratio in early childhood is about 1:5. The head/length ratio in youth and adulthood is about 1:7. Therefore, the processing module 102p of the identification server 102 can estimate the age range of the customer 5 according to the ratio of the head length L1 and the body length L2 obtained by the image capturing device 30c.

此外,身高亦可作為性別判定的要素,因此根據影像捕捉裝置30c獲得的頭部長度L1與身長L2的總和,辨識伺服器102的處理模組102p可以預估顧客5的性別。In addition, height can also be used as an element for gender determination, so the processing module 102p of the identification server 102 can estimate the gender of the customer 5 according to the sum of the head length L1 and the body length L2 obtained by the image capturing device 30c.

影像捕捉裝置30c獲得的臉部特徵影像42亦有助於處理模組102p判斷顧客5的年齡或性別。利用臉部特徵影像42,處理模組102p可辨識顧客5的多項臉部特徵。舉例言之,處理模組102p可根據臉部特徵影像42辨識出顧客5的兩眼角間距、兩耳珠間距、兩嘴角間距、頭頂至下顎長度、頭頂至眉間長度、鼻根至下顎長度、頭頂至鼻尖長度等等特徵。因此,藉由影像捕捉裝置30c獲得的臉部特徵影像42,辨識伺服器102的處理模組102p可以預估顧客5的年齡或性別。The facial feature image 42 obtained by the image capturing device 30c also helps the processing module 102p determine the age or gender of the customer 5 . Using the facial feature image 42 , the processing module 102p can recognize multiple facial features of the customer 5 . For example, the processing module 102p can identify the distance between the corners of the eyes, the distance between the ears, the distance between the corners of the mouth, the top of the head to the chin, the length from the top of the head to the eyebrows, the length from the nose to the chin, and the top of the head of the customer 5 according to the facial feature image 42. Length to the tip of the nose, etc. Therefore, the processing module 102p of the recognition server 102 can estimate the age or gender of the customer 5 by using the facial feature image 42 obtained by the image capturing device 30c.

此外,藉由臉部特徵影像42,辨識伺服器102的處理模組102p亦可以辨識出已經註冊的會員。處理模組102p辨識會員的過程將於後續段落中根據圖5進行說明。In addition, through the facial feature image 42, the processing module 102p of the identification server 102 can also identify the registered member. The process of identifying the member by the processing module 102p will be described in the following paragraphs according to FIG. 5 .

圖5說明根據本發明的一些實施例之具有會員辨識功能之資訊顯示系統之示意圖。圖5顯示了資訊顯示系統1B。資訊顯示系統1B可包含與圖1中所示的店面系統1相似的群組。資訊顯示系統1B可包含與圖1中所示的店面系統1相似的裝置。5 illustrates a schematic diagram of an information display system with a member identification function according to some embodiments of the present invention. FIG. 5 shows the information display system 1B. The information display system 1B may include groups similar to the storefront system 1 shown in FIG. 1 . The information display system 1B may include devices similar to the storefront system 1 shown in FIG. 1 .

如圖5所示,資訊顯示系統1B可包含資訊顯示裝置301、伺服器101、伺服器102、伺服器103及資料庫60。為了說明的簡要性,圖5中僅顯示一資訊顯示裝置301。實際上資訊顯示系統1B包含複數個資訊顯示裝置(即,資訊顯示裝置群組30)。此外,雖然圖5中未繪製,資訊顯示系統1B可包含設置於資訊顯示裝置301周圍的影像捕捉裝置201。影像捕捉裝置201的高度可以設置於高於資訊顯示裝置301,以獲得客群的俯視影像(如圖2及圖3所示)。As shown in FIG. 5 , the information display system 1B may include an information display device 301 , a server 101 , a server 102 , a server 103 and a database 60 . For simplicity of description, only one information display device 301 is shown in FIG. 5 . Actually, the information display system 1B includes a plurality of information display devices (ie, the information display device group 30 ). In addition, although not shown in FIG. 5 , the information display system 1B may include the image capture device 201 disposed around the information display device 301 . The height of the image capturing device 201 can be set higher than the information display device 301 to obtain a bird's-eye view image (as shown in FIG. 2 and FIG. 3 ).

伺服器101可包含處理模組101p、儲存器101s、暫存器101r及通信模組101c。處理模組101p、儲存器101s、暫存器101r及通信模組101c彼此電連接。資訊、訊號、資料或指令可以在處理模組101p、儲存器101s、暫存器101r及通信模組101c之間傳遞。The server 101 may include a processing module 101p, a storage 101s, a register 101r, and a communication module 101c. The processing module 101p, the storage 101s, the register 101r, and the communication module 101c are electrically connected to each other. Information, signals, data or instructions can be transferred between the processing module 101p, the storage 101s, the register 101r and the communication module 101c.

伺服器102可包含處理模組102p、儲存器102s、暫存器102r及通信模組102c。處理模組102p、儲存器102s、暫存器102r及通信模組102c彼此電連接。資訊、訊號、資料或指令可以在處理模組102p、儲存器102s、暫存器102r及通信模組102c之間傳遞。The server 102 may include a processing module 102p, a storage 102s, a register 102r, and a communication module 102c. The processing module 102p, the storage 102s, the register 102r and the communication module 102c are electrically connected to each other. Information, signals, data or instructions may be communicated between the processing module 102p, the storage 102s, the register 102r and the communication module 102c.

伺服器103可包含處理模組103p、儲存器103s、暫存器103r及通信模組103c。處理模組103p、儲存器103s、暫存器103r及通信模組103c彼此電連接。資訊、訊號、資料或指令可以在處理模組103p、儲存器103s、暫存器103r及通信模組103c之間傳遞。The server 103 may include a processing module 103p, a storage 103s, a register 103r, and a communication module 103c. The processing module 103p, the storage 103s, the register 103r and the communication module 103c are electrically connected to each other. Information, signals, data or instructions can be transferred between the processing module 103p, the storage 103s, the register 103r and the communication module 103c.

圖5中所示的資訊顯示系統1B具有辨識會員的功能。因具有會員辨識功能,資訊顯示系統1B可以藉由資訊顯示裝置301針對會員進行個人化商品推薦。現就資訊顯示系統1B中各裝置間的互動操作進行說明。The information display system 1B shown in FIG. 5 has a function of identifying members. Due to the member identification function, the information display system 1B can perform personalized product recommendation for members through the information display device 301 . The interactive operation among the devices in the information display system 1B will now be described.

當一或多個顧客靠近資訊顯示裝置301時,資訊顯示裝置301可藉由影像捕捉裝置30c捕捉資料D1、D2、...、Di。資訊顯示裝置301可將資料D1、D2、...、Di傳送至辨識伺服器102。辨識伺服器102可根據資料D1、D2、...、Di及儲存器102s中儲存的會員資料PD1、PD2、...、PDj,辨識出靠近資訊顯示裝置301的一或多個會員。When one or more customers approach the information display device 301, the information display device 301 can capture the data D1, D2, . . . , Di through the image capturing device 30c. The information display device 301 can transmit the data D1 , D2 , . . . , Di to the identification server 102 . The identification server 102 can identify one or more members close to the information display device 301 according to the data D1, D2, ..., Di and the member data PD1, PD2, ..., PDj stored in the storage 102s.

辨識伺服器102可經由通信模組102c將辨識出的會員清單傳送至決策伺服器103(例如,經由信號S103)。決策伺服器103的處理模組103p可根據促銷資訊PM及會員屬性資料(例如,AT1、AT2、...、ATj中之一者)計算出商店清單L2。決策伺服器103可經由通信模組103c將商店清單L2傳送至辨識伺服器102(例如,經由信號S105)。辨識伺服器102可經由通信模組102c將商店清單L2傳送至內容管理伺服器101(例如,經由信號S106)。根據商店清單L2,內容管理伺服器101的處理模組101p可篩選出一或多個與特定商品相關之影音檔案,並隨後經由通信模組101c傳遞至資訊顯示裝置301(例如,經由信號S107)。資訊顯示裝置301可經由影像顯示裝置30d播放經篩選出的一或多個與特定商品相關之影音檔案。The identification server 102 may transmit the identified member list to the decision server 103 via the communication module 102c (eg, via signal S103). The processing module 103p of the decision server 103 can calculate the store list L2 according to the promotion information PM and the member attribute data (eg, one of AT1, AT2, . . . , ATj). The decision server 103 may transmit the store list L2 to the identification server 102 via the communication module 103c (eg, via signal S105). The identification server 102 may transmit the store list L2 to the content management server 101 via the communication module 102c (eg, via signal S106). According to the store list L2, the processing module 101p of the content management server 101 can filter out one or more video files related to a specific product, and then transmit it to the information display device 301 via the communication module 101c (for example, via the signal S107). . The information display device 301 can play the filtered one or more video files related to the specific product through the image display device 30d.

伺服器102的處理模組102p可以根據資料D1、D2、...、Di與儲存器102s內的會員資料PD1、PD2、...、PDj之間的比較,辨識出會員的身份。會員資料PD1、PD2、...、PDj可分別對應於不同會員。在某些實施例中,會員資料PD1、PD2、...、PDj可以包含顧客的人臉圖像。在某些實施例中,會員資料PD1、PD2、...、PDj可以包含顧客進行註冊操作時所匯入或上傳的照片。在某些實施例中,會員資料PD1、PD2、...、PDj可以包含顧客身份證明文件(例如身份證、護照、駕照等)上的照片。The processing module 102p of the server 102 can identify the identity of the member according to the comparison between the data D1, D2, ..., Di and the member data PD1, PD2, ..., PDj in the storage 102s. The member data PD1, PD2, . . . , PDj may correspond to different members, respectively. In some embodiments, member profiles PD1, PD2, . . . , PDj may contain images of the customer's face. In some embodiments, the member profiles PD1, PD2, . . . , PDj may contain photos imported or uploaded by the customer during the registration operation. In some embodiments, member profiles PD1, PD2, . . . , PDj may contain photos on customer identification documents (eg, ID cards, passports, driver's licenses, etc.).

辨識伺服器102可從資料庫60獲得會員資料PD1、PD2、...、PDj。在某些實施例中,辨識伺服器102可以經由決策伺服器103從資料庫60獲得會員資料PD1、PD2、...、PDj。舉例言之,決策伺服器103可以將取得之會員資料PD1、PD2、...、PDj儲存於暫存器103r中,再經由信號S104A將會員資料PD1、PD2、...、PDj傳送至辨識伺服器102。在某些實施例中,辨識伺服器102亦可以直接從資料庫60獲得會員資料PD1、PD2、...、PDj。The identification server 102 can obtain the member data PD1 , PD2 , . . . , PDj from the database 60 . In some embodiments, the identification server 102 may obtain the member data PD1 , PD2 , . . . , PDj from the database 60 via the decision server 103 . For example, the decision server 103 may store the obtained member data PD1, PD2, . . . , PDj in the register 103r, and then transmit the member data PD1, PD2, . Server 102. In some embodiments, the identification server 102 can also obtain the member data PD1 , PD2 , . . . , PDj directly from the database 60 .

會員屬性資料AT1、AT2、...、ATj可與各會員的購物喜好、購物紀錄相關連。在某些實施例中,會員屬性資料AT1、AT2、...、ATj可包含藉由如下公式產生、與會員喜好相關連的數值: 公式1:商品喜好度(Product Preference Ratio, PPR)=(商品消費金額佔有率, 商品購物次數佔有率); 公式2:商品消費金額佔有率=目標商品總消費金額/類別總消費金額; 公式3:商品購物次數佔有率=目標商品總購物次數/類別總購物次數; 公式4:類別喜好度=(類別消費金額佔有率, 類別購物次數佔有率);公式5:類別消費金額佔有率=目標類別總消費金額/總消費金額; 公式6:類別購物次數佔有率=目標類別總購物次數/總購物次數; 公式7:商品貢獻度=(商品消費金額百分位數, 商品購物次數百分位數);及 公式8:類別貢獻度=(類別消費金額百分位數, 類別購物次數百分位數)。Member attribute data AT1, AT2, . . . , ATj can be associated with each member's shopping preferences and shopping records. In some embodiments, the member attribute data AT1, AT2, . Formula 1: Product Preference Ratio (PPR) = (share of product consumption amount, share of product shopping times); Formula 2: Commodity consumption amount share = target commodity total consumption amount/category total consumption amount; Formula 3: The share of product shopping times = the total shopping times of the target product/the total shopping times of the category; Formula 4: category preference = (category consumption amount share, category shopping frequency share); formula 5: category consumption amount share = target category total consumption amount/total consumption amount; Formula 6: The share of category shopping times = the total number of shopping times of the target category/the total number of shopping times; Formula 7: Commodity Contribution = (Percentile of Commodity Consumption Amount, Percentile of Commodity Shopping Times); and Formula 8: Category Contribution = (Category Consumption Amount Percentile, Category Shopping Times Percentile).

從各會員的上述數值可以得知各會員的購物習慣、商品喜好等等。因此,根據會員屬性資料AT1、AT2、...、ATj,決策伺服器103可以產生與特定會員相關連的商店清單。The shopping habits, product preferences, etc. of each member can be known from the above-mentioned values of each member. Therefore, based on the member attribute data AT1, AT2, . . . , ATj, the decision server 103 can generate a list of stores associated with a particular member.

在某些實施例中,決策伺服器103可從資料庫60取得會員屬性資料AT1、AT2、...、ATj。在某些實施例中,決策伺服器103的處理模組103p可以執行一或多個指令,基於商品喜好度公式(即公式1至公式3)、類別喜好度公式(即公式4至公式6)、或貢獻度公式(即公式7及公式8)產生不同會員(如表四中之會員001至會員005)對應於不同商品(如表四中之商品A-A1至商品A-A5)之喜好度數值(X1,Y1)至(X25, Y25)。 會員 商品A-A1 商品A-A2 商品A-A3 商品A-A4 商品A-A5 001 (X1, Y1) (X2, Y2) (X3, Y3) (X4, Y4) (X5, Y5) 002 (X6, Y6) (X7, Y7) (X8, Y8) (X9, Y9) (X10, Y10) 003 (X11, Y11) (X12, Y12) (X13, Y13) (X14, Y14) (X15, Y15) 004 (X16, Y16) (X17, Y17) (X18, Y18) (X19, Y19) (X20, Y20) 005 (X21, Y21) (X22, Y22) (X23, Y23) (X24, Y24) (X25, Y25) 表四In some embodiments, the decision server 103 may obtain the member attribute data AT1 , AT2 , . . . , ATj from the database 60 . In some embodiments, the processing module 103p of the decision server 103 may execute one or more instructions based on the product preference formula (ie, formula 1 to formula 3) and the category preference formula (ie, formula 4 to formula 6) , or the contribution formula (ie formula 7 and formula 8) to generate the preferences of different members (such as member 001 to member 005 in Table 4) corresponding to different commodities (such as commodity A-A1 to commodity A-A5 in Table 4) Degree values (X1, Y1) to (X25, Y25). member Commodity A-A1 Commodity A-A2 Commodity A-A3 Commodity A-A4 Commodity A-A5 001 (X1, Y1) (X2, Y2) (X3, Y3) (X4, Y4) (X5, Y5) 002 (X6, Y6) (X7, Y7) (X8, Y8) (X9, Y9) (X10, Y10) 003 (X11, Y11) (X12, Y12) (X13, Y13) (X14, Y14) (X15, Y15) 004 (X16, Y16) (X17, Y17) (X18, Y18) (X19, Y19) (X20, Y20) 005 (X21, Y21) (X22, Y22) (X23, Y23) (X24, Y24) (X25, Y25) Table 4

在某些實施例中,決策伺服器103的處理模組103p可經組態以執行一或多個指令而基於特定會員(例如,會員001)之喜好度數值(X1,Y1)至(X5,Y5)對商品A-A1至商品A-A5進行排列。舉例而言,當(X1,Y1)>(X2,Y2)時,則判定會員001對商品A-A1之喜好度高於商品A-A2之喜好度,而將商品A-A1排序於商品A-A2之前。In some embodiments, the processing module 103p of the decision server 103 may be configured to execute one or more instructions based on preference values (X1, Y1) to (X5, Y5) Ranks items A-A1 to A-A5. For example, when (X1, Y1)>(X2, Y2), it is determined that member 001's preference for product A-A1 is higher than that of product A-A2, and then product A-A1 is sorted after product A -before A2.

在某些實施例中,在數值高低判定之邏輯中X具有比Y較大的權重,因此當X1>X2但Y1<Y2時,則判定商品A-A1之喜好度高於商品A-A2之喜好度。當X2>X1但Y2<Y1時,則判定商品A-A2之喜好度高於商品A-A1之喜好度。In some embodiments, X has a larger weight than Y in the logic of value determination, so when X1>X2 but Y1<Y2, it is determined that the preference of commodity A-A1 is higher than that of commodity A-A2 liking. When X2>X1 but Y2<Y1, it is determined that the preference degree of commodity A-A2 is higher than the preference degree of commodity A-A1.

商店清單L2與促銷資訊PM及會員屬性資料(例如,AT1、AT2、...、ATj中之一者)相關連。促銷資訊PM可以包含各樓層中商店的檔期時間以及促銷商品資訊。舉例言之,當辨識伺服器102辨識出會員007正站在資訊顯示裝置301前時,辨識伺服器102傳送給決策伺服器103的會員清單將包含會員007。決策伺服器103可產生會員007個人化的商店清單L2,對會員007進行個人化商品推送,藉此提升會員007的購物決策力,並進一步增加會員007於商場內的消費金額。Store list L2 is associated with promotion information PM and member attribute data (eg, one of AT1, AT2, . . . , ATj). The promotion information PM may include the schedule time and promotion product information of the stores in each floor. For example, when the identification server 102 identifies that the member 007 is standing in front of the information display device 301 , the member list sent by the identification server 102 to the decision server 103 will include the member 007 . The decision server 103 can generate the personalized store list L2 of the member 007, and push the personalized products to the member 007, thereby enhancing the shopping decision-making power of the member 007, and further increasing the consumption amount of the member 007 in the mall.

決策伺服器103可將會員資料PD1、PD2、...、PDj或會員屬性資料AT1、AT2、...、ATj傳送至辨識伺服器102(例如,經由信號S104A)。在某些實施例中,辨識伺服器102亦可將會員屬性資料AT1、AT2、...、ATj傳送至內容管理伺服器101。The decision server 103 may transmit the member data PD1, PD2, ..., PDj or the member attribute data AT1, AT2, ..., ATj to the identification server 102 (eg, via signal S104A). In some embodiments, the identification server 102 can also transmit the member attribute data AT1 , AT2 , . . . , ATj to the content management server 101 .

當決策伺服器103從辨識伺服器102接收辨識出的會員清單(例如,經由信號S103)之後,決策伺服器103的處理模組103p,可以計算出會員清單內各個會員的喜好交集資料SM,可降低商店清單的複雜度,亦可降低資訊顯示裝置301的顯示複雜度。舉例言之,當辨識伺服器102根據資料D1、D2、...、Di辨識出10名會員同時站在資訊顯示裝置301前時,決策伺服器103可根據這10名會員各自的會員屬性資料(即,AT1、AT2、...、ATj中10筆資料)計算出這10名會員的共同喜好類別商品,並在資訊顯示裝置301上針對共同喜好類別商品進行推薦顯示。這10名會員的喜好交集資料SM與這10名會員的會員屬性資料相關連。經過計算,這10名會員的喜好交集資料SM可能包含3類共同喜好類別。作為比較,若不使用喜好交集資料SM,10名會員的會員屬性資料可能包含大於30類的商品喜好,將大大增加商店清單的複雜度,亦增加資訊顯示裝置301的顯示複雜度。After the decision server 103 receives the identified member list from the identification server 102 (eg, via the signal S103 ), the processing module 103p of the decision server 103 can calculate the preference intersection data SM of each member in the member list, which can be By reducing the complexity of the store list, the display complexity of the information display device 301 can also be reduced. For example, when the identification server 102 identifies 10 members standing in front of the information display device 301 at the same time according to the data D1, D2, . (that is, 10 pieces of data in AT1, AT2, . The preference intersection data SM of the 10 members is linked with the member attribute data of the 10 members. After calculation, the preference intersection data SM of these 10 members may contain 3 common preference categories. For comparison, if the preference intersection data SM is not used, the member attribute data of 10 members may contain more than 30 categories of product preferences, which will greatly increase the complexity of the store list and the display complexity of the information display device 301 .

決策伺服器103可將喜好交集資料SM傳送至辨識伺服器102(例如,經由信號S104B)。在某些實施例中,辨識伺服器102亦可將喜好交集資料SM傳送至內容管理伺服器101。The decision server 103 may transmit the preference intersection data SM to the identification server 102 (eg, via signal S104B). In some embodiments, the identification server 102 may also transmit the preference intersection data SM to the content management server 101 .

上述內容管理伺服器101的操作可以經由處理模組101p執行儲存於儲存器101s內的一或多個指令而完成。上述辨識伺服器102的操作可以經由處理模組102p執行儲存於儲存器102s內的一或多個指令而完成。上述決策伺服器103的操作可以經由處理模組103p執行儲存於儲存器103s內的一或多個指令而完成。The above-mentioned operations of the content management server 101 can be accomplished through the processing module 101p executing one or more instructions stored in the storage 101s. The above-mentioned operations of the identification server 102 may be accomplished by the processing module 102p executing one or more instructions stored in the storage 102s. The above-mentioned operations of the decision server 103 may be accomplished by the processing module 103p executing one or more instructions stored in the storage 103s.

圖6說明根據本發明的一些實施例之具有人潮導引功能之資訊顯示系統之示意圖。圖6顯示了資訊顯示系統1C。如圖6所示,資訊顯示系統1C可包含資訊顯示裝置301、影像捕捉裝置群組20、內容管理伺服器101、辨識伺服器102、決策伺服器103及資料庫60。6 illustrates a schematic diagram of an information display system with a crowd guide function according to some embodiments of the present invention. FIG. 6 shows the information display system 1C. As shown in FIG. 6 , the information display system 1C may include an information display device 301 , an image capture device group 20 , a content management server 101 , an identification server 102 , a decision server 103 and a database 60 .

圖6中所示的資訊顯示系統1C中的各裝置與圖5中所示的資訊顯示系統1B具有相似的硬體架構及連接關係,在此不再贅述。Each device in the information display system 1C shown in FIG. 6 has a similar hardware structure and connection relationship with the information display system 1B shown in FIG. 5 , and details are not repeated here.

影像捕捉裝置群組20包含的一或多個影像捕捉裝置可以將捕捉到的資料CD1、CD2、...、CDi傳送給辨識伺服器102。資料CD1、CD2、...、CDi可以包含影像、圖片或串流資料。資料CD1、CD2、...、CDi可以儲存於伺服器102的儲存器102s。伺服器102的處理模組102p可以根據資料CD1、CD2、...、CDi,計算出特定區域(例如,特定商店)的人潮密度。辨識伺服器102計算人潮密度的操作亦可稱為熱點分析。One or more image capturing devices included in the image capturing device group 20 can transmit the captured data CD1 , CD2 , . . . , CDi to the identification server 102 . Data CD1, CD2, ..., CDi can contain images, pictures or streaming data. The data CD1 , CD2 , . . . , CDi can be stored in the storage 102s of the server 102 . The processing module 102p of the server 102 can calculate the crowd density of a specific area (eg, a specific store) according to the data CD1, CD2, . . . , CDi. The operation of the identification server 102 to calculate the crowd density may also be referred to as hot spot analysis.

舉例言之,資料CD1至CD5可能為設置於同一店面內的影像捕捉裝置所獲得的資料,辨識伺服器102的處理模組102p可以根據資料CD1至CD5計算出店面的人潮密度。在某些實施例中,特定區域的人潮密度可以經由將特定區域內的顧客人數除以特定區域的地板面積而獲得。For example, the data CD1 to CD5 may be the data obtained by the image capturing devices installed in the same storefront, and the processing module 102p of the identification server 102 can calculate the crowd density of the storefront according to the data CD1 to CD5. In some embodiments, the crowd density of a particular area may be obtained by dividing the number of customers in the particular area by the floor area of the particular area.

當一或多個顧客靠近資訊顯示裝置301時,資訊顯示裝置301可藉由影像捕捉裝置30c捕捉資料D1、D2、...、Di。資訊顯示裝置301可將資料D1、D2、...、Di傳送至辨識伺服器102。辨識伺服器102可根據資料D1、D2、...、Di及儲存器102s中儲存的會員資料PD1、PD2、...、PDj,辨識出靠近資訊顯示裝置301的一或多個會員。辨識伺服器102可根據資料D1、D2、...、Di中包含的一或多個臉部特徵影像42(參照圖4)及儲存器102s中儲存的會員資料PD1、PD2、...、PDj,辨識出靠近顯示裝置301的一或多個會員。When one or more customers approach the information display device 301, the information display device 301 can capture the data D1, D2, . . . , Di through the image capturing device 30c. The information display device 301 can transmit the data D1 , D2 , . . . , Di to the identification server 102 . The identification server 102 can identify one or more members close to the information display device 301 according to the data D1, D2, ..., Di and the member data PD1, PD2, ..., PDj stored in the storage 102s. The identification server 102 can identify one or more facial feature images 42 (refer to FIG. 4 ) included in the data D1 , D2 , . . . , Di and the member data PD1 , PD2 , . PDj, identifies one or more members close to the display device 301 .

當影像捕捉裝置群組20以及資訊顯示裝置301將資料CD1、CD2、...、CDi及資料D1、D2、...、Di傳送給辨識伺服器102後,辨識伺服器102可經由通信模組102c將辨識出的會員清單、及人潮密度資訊傳送至決策伺服器103(例如,經由信號S103')。決策伺服器103的處理模組103p可根據會員屬性資料AT1、AT2、...、ATj、人潮密度資訊、店面佈局資訊FL、及促銷資訊PM計算出商店清單L4。隨後決策伺服器103可經由通信模組103c將商店清單L4傳送至辨識伺服器102(例如,經由信號S105')。辨識伺服器102可經由通信模組102c將商店清單L4傳送至內容管理伺服器101(例如,經由信號S106')。After the image capturing device group 20 and the information display device 301 transmit the data CD1, CD2, ..., CDi and the data D1, D2, ..., Di to the identification server 102, the identification server 102 can use the communication mode The group 102c transmits the identified member list and crowd density information to the decision server 103 (eg, via signal S103'). The processing module 103p of the decision server 103 can calculate the store list L4 according to the member attribute data AT1, AT2, . . . , ATj, crowd density information, store layout information FL, and promotion information PM. The decision server 103 may then transmit the store list L4 to the identification server 102 via the communication module 103c (eg, via signal S105'). The identification server 102 may transmit the store list L4 to the content management server 101 via the communication module 102c (eg, via signal S106').

店面佈局資訊FL可包含各樓層中的商店清單,以及同一樓層中各商店的位置資訊。在某些實施例中,店面佈局資訊FL亦可包含影像捕捉裝置群組20中各影像捕捉裝置的位置資訊、以及資訊顯示裝置群組30中各資訊顯示裝置的位置資訊。舉例言之,藉由店面佈局資訊FL可以得知特定商店內、或特定商店內周圍所架設的影像捕捉裝置編號。藉由店面佈局資訊FL亦可以得知特定商店內、或特定商店內周圍所架設的資訊顯示裝置編號。The store layout information FL may contain a list of stores in each floor, and location information of each store in the same floor. In some embodiments, the storefront layout information FL may also include location information of each image capture device in the image capture device group 20 and location information of each information display device in the information display device group 30 . For example, the number of image capturing devices erected in or around a specific store can be known from the store layout information FL. The number of information display devices erected in or around a specific store can also be known from the store layout information FL.

根據商店清單L4,內容管理伺服器101的處理模組101p可篩選出一或多個與特定商品相關之影音檔案,並隨後經由通信模組101c傳遞至資訊顯示裝置301(例如,經由信號S107')。資訊顯示裝置301將播放經篩選出的一或多個與特定商品相關之影音檔案。According to the store list L4, the processing module 101p of the content management server 101 can filter out one or more audio and video files related to a specific product, and then transmit it to the information display device 301 via the communication module 101c (for example, via the signal S107' ). The information display device 301 will play the filtered one or more video files related to the specific product.

商店清單L4可與會員屬性資料AT1、AT2、...、ATj密切相關。在某些實施例中,決策伺服器103產生的商店清單L4可針對不同會員的購物喜好產生個人化商店清單。The store list L4 may be closely related to the member attribute data AT1, AT2, . . . , ATj. In some embodiments, the store list L4 generated by the decision server 103 may generate a personalized store list for different members' shopping preferences.

商店清單L4可與人潮密度資訊及店面佈局資訊FL密切相關。在某些實施例中,當一樓層中產生人潮過於集中於特定商店的情況時,決策伺服器103產生的商店清單L4將包含遠離該人潮擁擠商店的一或數個商店,以期達到分散人潮的效果。The store list L4 may be closely related to the crowd density information and store layout information FL. In some embodiments, when the crowd is too concentrated in a particular store on a floor, the store list L4 generated by the decision server 103 will include one or more stores far away from the crowded store, in order to achieve the purpose of dispersing the crowd. Effect.

商店清單L4可與促銷資訊PM密切相關。在某些實施例中,當一樓層中的一或多個特定商店需於特定期限內達成業績要求時,該一或多個特定商店將被包含於決策伺服器103產生的商店清單L4上。The store list L4 may be closely related to the promotion information PM. In some embodiments, when one or more specific stores on a floor need to meet performance requirements within a specific time limit, the one or more specific stores will be included in the store list L4 generated by the decision server 103 .

商店清單L4可與人潮密度資訊、店面佈局資訊FL及促銷資訊PM密切相關。在某些實施例中,當一樓層的某商店人潮過於擁擠,而該樓層的一或多個恰好為促銷檔期的特定商店並未有明顯人潮時,資訊顯示系統1C可藉由商店清單L4將人潮導引至處於促銷檔期的特定商店。上述商店清單L4與參照圖2所敘述的商店清單L1可具有相似性質。The store list L4 may be closely related to crowd density information, store layout information FL, and promotion information PM. In some embodiments, when a store on a floor is too crowded, and one or more specific stores on the floor that happen to be during the promotion period are not significantly crowded, the information display system 1C can use the store list L4 to display the crowds. Crowds are directed to specific stores that are on sale. The above-mentioned store list L4 and the store list L1 described with reference to FIG. 2 may have similar properties.

圖7說明根據本發明的一些實施例之資訊顯示系統之操作流程圖。圖7所示的操作702至操作710可以在圖2中所示的資訊顯示系統1A中進行。7 illustrates a flow chart of the operation of an information display system according to some embodiments of the present invention. Operations 702 to 710 shown in FIG. 7 may be performed in the information display system 1A shown in FIG. 2 .

在操作702中,影像捕捉裝置201將捕捉到的資料C1、C2、...、Ci傳送至辨識伺服器102。在操作704中,資訊顯示裝置301將捕捉到的資料D1、D2、...、Di傳送至辨識伺服器102。在操作706中,辨識伺服器102根據資料C1、C2、...、Ci及資料D1、D2、...、Di辨識出資訊顯示裝置301附近客群的年齡及性別分布。In operation 702 , the image capturing device 201 transmits the captured data C1 , C2 , . . . , Ci to the identification server 102 . In operation 704 , the information display device 301 transmits the captured data D1 , D2 , . . . , Di to the identification server 102 . In operation 706, the identification server 102 identifies the age and gender distribution of the customer groups near the information display device 301 according to the data C1, C2, ..., Ci and the data D1, D2, ..., Di.

在操作708中,辨識伺服器102根據客群的年齡及性別分布、以及客群喜好資料AG計算出商店清單L1。隨後辨識伺服器102可經由通信模組102c將商店清單L1傳送至內容管理伺服器101。In operation 708, the identification server 102 calculates the store list L1 according to the age and gender distribution of the customer group and the customer group preference data AG. The identification server 102 can then transmit the store list L1 to the content management server 101 via the communication module 102c.

在某些實施例中,若辨識伺服器102所計算出的客群的性別分布,男女比例恰好為1:1時,商店清單L1內女性商品的推薦比重將大於男性商品的推薦比重,蓋因經由統計資料發現,女性顧客受到廣告促銷的影響效果要大於男性顧客。In some embodiments, if the gender distribution of the customer group calculated by the identification server 102 is exactly 1:1, the recommended proportion of female products in the store list L1 will be higher than the recommended proportion of male products. Through statistical data, it is found that female customers are more affected by advertising promotions than male customers.

在操作710中,內容管理伺服器101可根據商店清單L1篩選出與特定商品相關之影音檔案,並將影音檔案傳送至資訊顯示裝置301。上述操作僅為示例性質,並不代表上述步驟必需依照一定的順序執行。In operation 710 , the content management server 101 may filter out the audio and video files related to the specific product according to the store list L1 , and transmit the audio and video files to the information display device 301 . The above operations are only exemplary, and do not mean that the above steps must be performed in a certain order.

圖8說明根據本發明的一些實施例之資訊顯示系統之操作流程圖。圖8所示的操作802至操作810可以在圖5中所示的資訊顯示系統1B中進行。8 illustrates a flow chart of the operation of an information display system according to some embodiments of the present invention. Operations 802 to 810 shown in FIG. 8 may be performed in the information display system 1B shown in FIG. 5 .

在操作802中,資訊顯示裝置301將捕捉到的資料D1、D2、...、Di傳送至辨識伺服器102。在操作804中,辨識伺服器102根據資料D1、D2、...、Di辨識會員,並將辨識出的會員清單傳送至決策伺服器103。在操作806中,決策伺服器103的處理模組103p可根據促銷資訊PM及會員清單及會員屬性資料(例如,AT1、AT2、...、ATj中之一者)計算出商店清單L2。隨後決策伺服器103可經由通信模組103c將商店清單L2傳送至辨識伺服器102。In operation 802 , the information display device 301 transmits the captured data D1 , D2 , . . . , Di to the identification server 102 . In operation 804 , the identification server 102 identifies members according to the data D1 , D2 , . . . , Di, and transmits the identified member list to the decision server 103 . In operation 806, the processing module 103p of the decision server 103 may calculate the store list L2 according to the promotion information PM and the member list and member attribute data (eg, one of AT1, AT2, . . . , ATj). The decision server 103 can then transmit the store list L2 to the identification server 102 via the communication module 103c.

在操作808中,辨識伺服器102可經由通信模組102c將商店清單L2傳送至內容管理伺服器101。在操作810中,內容管理伺服器101可根據商店清單L2篩選出與特定商品相關之影音檔案,並將影音檔案傳送至資訊顯示裝置301。上述操作僅為示例性質,並不代表上述步驟必需依照一定的順序執行。In operation 808, the identification server 102 may transmit the store list L2 to the content management server 101 via the communication module 102c. In operation 810 , the content management server 101 can filter out the audio and video files related to the specific product according to the store list L2 , and transmit the audio and video files to the information display device 301 . The above operations are only exemplary, and do not mean that the above steps must be performed in a certain order.

圖9A說明根據本發明的一些實施例之資訊顯示系統之操作流程圖。圖9A所示的操作902至操作914可以由圖2中所示的資訊顯示系統1A中部分的裝置/伺服器,搭配圖5中所示的資訊顯示系統1B中部分的裝置/伺服器進行。9A illustrates a flow chart of the operation of an information display system according to some embodiments of the present invention. Operations 902 to 914 shown in FIG. 9A may be performed by part of the device/server in the information display system 1A shown in FIG. 2 in conjunction with part of the device/server in the information display system 1B shown in FIG. 5 .

在操作902中,影像捕捉裝置201將捕捉到的資料C1、C2、...、Ci傳送至辨識伺服器102。在操作904中,資訊顯示裝置301將捕捉到的資料D1、D2、...、Di傳送至辨識伺服器102。在操作906中,辨識伺服器102根據資料C1、C2、...、Ci及資料D1、D2、...、Di辨識出資訊顯示裝置301附近客群的年齡及性別分布。在操作908中,辨識伺服器102根據資料D1、D2、...、Di辨識會員,並將辨識出的會員清單傳送至決策伺服器103。In operation 902 , the image capturing device 201 transmits the captured data C1 , C2 , . . . , Ci to the identification server 102 . In operation 904 , the information display device 301 transmits the captured data D1 , D2 , . . . , Di to the identification server 102 . In operation 906, the identification server 102 identifies the age and gender distribution of the customer groups near the information display device 301 according to the data C1, C2, ..., Ci and the data D1, D2, ..., Di. In operation 908 , the identification server 102 identifies members according to the data D1 , D2 , . . . , Di, and transmits a list of the identified members to the decision server 103 .

在操作910中,決策伺服器103可根據會員清單內的會員數量進行不同操作。當會員清單內的會員數量大於第一臨限值N1時,資訊顯示系統1B進行操作912。當會員清單內的會員數量小於第一臨限值N1時,資訊顯示系統1B進行操作918(參閱圖9B)。In operation 910, the decision server 103 may perform different operations according to the number of members in the member list. When the number of members in the member list is greater than the first threshold value N1, the information display system 1B performs operation 912. When the number of members in the member list is less than the first threshold value N1, the information display system 1B performs operation 918 (refer to FIG. 9B ).

在操作912中,決策伺服器103根據會員清單內所有會員的會員屬性資料(即,AT1、AT2、...、ATj中數筆資料)產生喜好交集資料SM,並傳送至辨識伺服器102。在操作914中,辨識伺服器102根據客群喜好資料AG及喜好交集資料SM產生商店清單L3,並傳送至內容管理伺服器101。在操作914中,商店清單L3可進一步將一般顧客(非會員)的年齡及性別分布納入考量。在操作916中,內容管理伺服器101根據商店清單L3篩選出與特定商品相關之影音檔案,並將影音檔案傳送至資訊顯示裝置301。In operation 912 , the decision server 103 generates preference intersection data SM according to the member attribute data of all members in the member list (ie, several data in AT1 , AT2 , . . . , ATj ), and transmits it to the identification server 102 . In operation 914 , the identification server 102 generates a store list L3 according to the customer group preference data AG and the preference intersection data SM, and transmits it to the content management server 101 . In operation 914, the store list L3 may further take into account the age and gender distribution of general customers (non-members). In operation 916 , the content management server 101 filters out the audio and video files related to the specific product according to the store list L3 , and transmits the audio and video files to the information display device 301 .

因商店清單L3係同時根據客群喜好資料AG及喜好交集資料SM所產生,故商店清單L3可同時兼顧一般顧客(非會員)的喜好取向,以及會員的喜好取向。上述操作僅為示例性質,並不代表上述步驟必需依照一定的順序執行。Because the store list L3 is generated according to the customer group preference data AG and the preference intersection data SM at the same time, the store list L3 can take into account the preference orientation of general customers (non-members) and the preference orientation of members at the same time. The above operations are only exemplary, and do not mean that the above steps must be performed in a certain order.

圖9B說明根據本發明的一些實施例之資訊顯示系統之操作流程圖。圖9B所示的操作918至操作928可以由圖2中所示的資訊顯示系統1A中部分的裝置/伺服器,搭配圖5中所示的資訊顯示系統1B中部分的裝置/伺服器進行。9B illustrates a flow chart of the operation of an information display system according to some embodiments of the present invention. Operations 918 to 928 shown in FIG. 9B may be performed by part of the device/server in the information display system 1A shown in FIG. 2 in conjunction with part of the device/server in the information display system 1B shown in FIG. 5 .

在操作918中,資訊顯示系統1B可根據會員清單內的會員數量進行不同操作。當會員清單內的會員數量等於0時,資訊顯示系統1B進行操作920。當會員清單內的會員數量大於0時,資訊顯示系統1B進行操作924。In operation 918, the information display system 1B may perform different operations according to the number of members in the member list. When the number of members in the member list is equal to 0, the information display system 1B performs operation 920 . When the number of members in the member list is greater than 0, the information display system 1B performs operation 924 .

當會員清單內的會員數量等於0時,辨識伺服器102可直接進行操作920及操作922,不需進一步從決策伺服器103獲取資料。在操作920中,辨識伺服器102根據客群喜好資料AG計算出商店清單L1。隨後辨識伺服器102可經由通信模組102c將商店清單L1傳送至內容管理伺服器101。在操作922中,內容管理伺服器101可根據商店清單L1篩選出與特定商品相關之影音檔案,並將影音檔案傳送至資訊顯示裝置301。操作920及操作922可與圖7中所示的操作708及操作710相同。When the number of members in the member list is equal to 0, the identification server 102 can directly perform operations 920 and 922 without further obtaining data from the decision server 103 . In operation 920, the identification server 102 calculates the store list L1 according to the customer group preference data AG. The identification server 102 can then transmit the store list L1 to the content management server 101 via the communication module 102c. In operation 922 , the content management server 101 can filter out the audio and video files related to the specific product according to the store list L1 , and transmit the audio and video files to the information display device 301 . Operations 920 and 922 may be the same as operations 708 and 710 shown in FIG. 7 .

在操作924中,決策伺服器103的處理模組103p可根據促銷資訊PM及會員清單及會員屬性資料AT1、AT2、...、ATj計算出商店清單L2'。隨後決策伺服器103可經由通信模組103c將商店清單L2'傳送至辨識伺服器102。操作924可與與圖8中所示的操作806相似,但操作924中所使用的會員屬性資料,其數目可能與操作806使用的數目不同,故操作924產生的商店清單L2'可與操作806產生的商店清單L2不同。In operation 924, the processing module 103p of the decision server 103 may calculate the store list L2' according to the promotion information PM, the member list and member attribute data AT1, AT2, . . . , ATj. The decision server 103 can then transmit the store list L2' to the identification server 102 via the communication module 103c. Operation 924 may be similar to operation 806 shown in FIG. 8, but the number of member attribute data used in operation 924 may be different from the number used in operation 806, so the store list L2' generated by operation 924 may be the same as that of operation 806. The resulting store list L2 is different.

在操作926中,辨識伺服器102可經由通信模組102c將商店清單L2'傳送至內容管理伺服器101。在操作928中,內容管理伺服器101根據商店清單L2'篩選出與特定商品相關之影音檔案,並將影音檔案傳送至資訊顯示裝置301。In operation 926, the identification server 102 may transmit the store list L2' to the content management server 101 via the communication module 102c. In operation 928 , the content management server 101 filters out the audio and video files related to the specific product according to the store list L2 ′, and transmits the audio and video files to the information display device 301 .

在操作924至928中,因會員清單中的會員人數小於第一臨限值N1,顯示裝置301可同時顯示與會員清單中每一會員密切相關的商品影音檔案。舉例言之,第一臨限值N1可以設為3,當辨識伺服器102辨識出3名會員時,決策伺服器103所產生的商店清單L2'可包含該3名會員各自的促銷商品資訊。在某些實施例中,顯示裝置301可以畫面切割的方式同時顯示商店清單L2'內的所有商品。在某些實施例中,顯示裝置301可以輪流播放的方式顯示商店清單L2'內的商品。第一臨限值N1可以依店面的需求進行動態調整。In operations 924 to 928, since the number of members in the member list is less than the first threshold value N1, the display device 301 can simultaneously display the product video files closely related to each member in the member list. For example, the first threshold value N1 may be set to 3. When the identification server 102 identifies three members, the store list L2' generated by the decision server 103 may include the respective promotional product information of the three members. In some embodiments, the display device 301 may simultaneously display all the commodities in the store list L2' in the manner of screen cutting. In some embodiments, the display device 301 may display the commodities in the store list L2' by playing in turn. The first threshold value N1 can be dynamically adjusted according to the demand of the storefront.

圖10說明根據本發明的一些實施例之資訊顯示系統之操作流程圖。圖10所示的操作1002至操作1012可以在圖6中所示的資訊顯示系統1C中進行。10 illustrates a flow chart of the operation of an information display system according to some embodiments of the present invention. Operations 1002 to 1012 shown in FIG. 10 may be performed in the information display system 1C shown in FIG. 6 .

在操作1002中,資訊顯示裝置301將捕捉到的資料D1、D2、...、Di傳送至辨識伺服器102。在操作1004中,影像捕捉裝置群組20將在複數個區域中捕捉到的資料CD1、CD2、...、CDi傳送至辨識伺服器102。在操作1006中,辨識伺服器102可根據資料CD1、CD2、...、CDi計算出人潮密度資訊,並根據資料D1、D2、...、Di辨識出在資訊顯示裝置301前方的會員,隨後辨識伺服器102可經由通信模組102c將人潮密度資訊及辨識出的會員清單傳送至決策伺服器103。In operation 1002 , the information display device 301 transmits the captured data D1 , D2 , . . . , Di to the identification server 102 . In operation 1004 , the image capturing device group 20 transmits the data CD1 , CD2 , . . . , CDi captured in the plurality of regions to the identification server 102 . In operation 1006, the identification server 102 can calculate the crowd density information according to the data CD1, CD2, ..., CDi, and identify the members in front of the information display device 301 according to the data D1, D2, ..., Di, Then, the identification server 102 can transmit the crowd density information and the identified member list to the decision server 103 via the communication module 102c.

在操作1008中,決策伺服器103的處理模組103p可根據會員屬性資料AT1、AT2、...、ATj、人潮密度資訊、店面佈局資訊FL、及促銷資訊PM計算出商店清單L4。隨後決策伺服器103可經由通信模組103c將商店清單L4傳送至辨識伺服器102。在操作1010中,辨識伺服器102可經由通信模組102c將商店清單L4傳送至內容管理伺服器101。在操作1012中,內容管理伺服器101可根據商店清單L4篩選出與特定商品相關之影音檔案,並將影音檔案傳送至資訊顯示裝置301。In operation 1008, the processing module 103p of the decision server 103 may calculate the store list L4 according to the member attribute data AT1, AT2, . . . , ATj, crowd density information, store layout information FL, and promotion information PM. The decision server 103 can then transmit the store list L4 to the identification server 102 via the communication module 103c. In operation 1010, the identification server 102 may transmit the store list L4 to the content management server 101 via the communication module 102c. In operation 1012 , the content management server 101 can filter out the audio and video files related to the specific product according to the store list L4 , and transmit the audio and video files to the information display device 301 .

雖然上文已描述本發明之特定實施例,但應瞭解,可以與所描述方式不同之其他方式來實踐本發明。While specific embodiments of the present invention have been described above, it should be understood that the present invention may be practiced otherwise than as described.

以上描述意欲為說明性,而非限制性的。因此,對於熟習此項技術者將顯而易見,可在不脫離下文所闡明之申請專利範圍之範疇的情況下對所描述之本發明進行修改。The above description is intended to be illustrative, not restrictive. Accordingly, it will be apparent to those skilled in the art that modifications of the described invention can be made without departing from the scope of the claimed scope as set forth below.

1:店面系統 5:顧客 10:雲端伺服器群組 10w:伺服器 20:影像捕捉裝置群組 20x:影像捕捉裝置 30:資訊顯示裝置群組 30c:影像捕捉裝置 30d:影像顯示裝置 30y:資訊顯示裝置 40:俯視影像 42:臉部特徵影像 60:資料庫 101:內容管理伺服器 101c:通信模組 101p:處理模組 101r:暫存器 101s:儲存器 102:辨識伺服器 102c:通信模組 102p:處理模組 102r:暫存器 102s:儲存器 103:決策伺服器 103c:通信模組 103p:處理模組 103r:暫存器 103s:儲存器 201:影像捕捉裝置 202:影像捕捉裝置 301:資訊顯示裝置 302:資訊顯示裝置 702~710:操作 802~810:操作 902~928:操作 1002~1012:操作 AT1,AT2,...,ATj:會員屬性資料 C1,C2,...,Ci:資料 CD1,CD2,...,CDi:資料 D1,D2,...,Di:資料 FL:店面佈局資訊 PD1,PD2,...,PDj:會員資料 PM:促銷資訊 S101~S107:信號 S103':信號 S104A:信號 S104B:信號 S105':信號 S106':信號 S107':信號 SM:喜好交集資料1: Storefront system 5: Customers 10: Cloud server groups 10w: server 20: Image capture device group 20x: Image capture device 30: Information display device group 30c: Image capture device 30d: Video display device 30y: Information Display Device 40: Top view image 42: Facial Feature Image 60:Database 101: Content Management Server 101c: Communication module 101p: Processing Mods 101r: scratchpad 101s: Storage 102: Identify the server 102c: Communication module 102p: Processing Mods 102r: scratchpad 102s: Storage 103: Decision Server 103c: Communication module 103p: Processing Mods 103r: scratchpad 103s: Storage 201: Image Capture Device 202: Image Capture Device 301: Information Display Device 302: Information Display Device 702~710: Operation 802~810: Operation 902~928: Operation 1002~1012: Operation AT1,AT2,...,ATj: Member attribute information C1,C2,...,Ci: Data CD1,CD2,...,CDi: Information D1,D2,...,Di: data FL: Store layout information PD1,PD2,...,PDj: Member information PM: Promotional information S101~S107: Signal S103': Signal S104A: Signal S104B: Signal S105': Signal S106': Signal S107': Signal SM: Favorite intersection data

當結合附圖閱讀時,從以下詳細描述容易理解本申請的各方面。應注意,各種特徵可能未按比例繪製,且各種特徵的尺寸可出於論述的清楚起見而任意增大或減小。Aspects of the present application are readily understood from the following detailed description when read in conjunction with the accompanying drawings. It should be noted that the various features may not be drawn to scale and that the dimensions of the various features may be arbitrarily increased or decreased for clarity of discussion.

圖1說明根據本發明的一些實施例之店面系統之示意圖。1 illustrates a schematic diagram of a storefront system according to some embodiments of the present invention.

圖2說明根據本發明的一些實施例之具有客群辨識功能之資訊顯示系統之示意圖。FIG. 2 illustrates a schematic diagram of an information display system with a customer group identification function according to some embodiments of the present invention.

圖3說明根據本發明的一些實施例之以影像捕捉裝置獲取顧客特徵之示意圖。3 illustrates a schematic diagram of capturing customer characteristics with an image capture device according to some embodiments of the present invention.

圖4說明根據本發明的一些實施例之以資訊顯示裝置獲取顧客特徵之示意圖。FIG. 4 illustrates a schematic diagram of acquiring customer characteristics by an information display device according to some embodiments of the present invention.

圖5說明根據本發明的一些實施例之具有會員辨識功能之資訊顯示系統之示意圖。5 illustrates a schematic diagram of an information display system with a member identification function according to some embodiments of the present invention.

圖6說明根據本發明的一些實施例之具有人潮導引功能之資訊顯示系統之示意圖。6 illustrates a schematic diagram of an information display system with a crowd guide function according to some embodiments of the present invention.

圖7說明根據本發明的一些實施例之資訊顯示系統之操作流程圖。7 illustrates a flow chart of the operation of an information display system according to some embodiments of the present invention.

圖8說明根據本發明的一些實施例之資訊顯示系統之操作流程圖。8 illustrates a flow chart of the operation of an information display system according to some embodiments of the present invention.

圖9A說明根據本發明的一些實施例之資訊顯示系統之操作流程圖。9A illustrates a flow chart of the operation of an information display system according to some embodiments of the present invention.

圖9B說明根據本發明的一些實施例之資訊顯示系統之操作流程圖。9B illustrates a flow chart of the operation of an information display system according to some embodiments of the present invention.

圖10說明根據本發明的一些實施例之資訊顯示系統之操作流程圖。10 illustrates a flow chart of the operation of an information display system according to some embodiments of the present invention.

1:店面系統1: Storefront system

5:顧客5: Customers

10:雲端伺服器群組10: Cloud server groups

10w:伺服器10w: server

20:影像捕捉裝置群組20: Image capture device group

20x:影像捕捉裝置20x: Image capture device

30:資訊顯示裝置群組30: Information display device group

30c:影像捕捉裝置30c: Image capture device

30d:影像顯示裝置30d: Video display device

30y:資訊顯示裝置30y: Information Display Device

60:資料庫60:Database

101:內容管理伺服器101: Content Management Server

102:辨識伺服器102: Identify the server

201:影像捕捉裝置201: Image Capture Device

202:影像捕捉裝置202: Image Capture Device

301:資訊顯示裝置301: Information Display Device

302:資訊顯示裝置302: Information Display Device

Claims (20)

一種資訊顯示系統,其包括: 影像捕捉裝置,其經組態以捕捉複數個第一資料; 資訊顯示裝置,其經組態以捕捉複數個第二資料; 辨識伺服器,其經組態以根據該複數個第一資料及該複數個第二資料辨識出該資訊顯示裝置附近的第一顧客的年齡及性別,且經組態以根據客群喜好資料而產生第一商店清單;及 內容管理伺服器,其經組態以根據該第一商店清單篩選出第一影音檔案並傳送至該資訊顯示裝置; 其中該第一商店清單與該第一顧客的年齡及性別相關連。An information display system, comprising: an image capture device configured to capture a plurality of first data; an information display device configured to capture a plurality of second data; An identification server configured to identify the age and gender of a first customer near the information display device according to the plurality of first data and the plurality of second data, and configured to generating a first store list; and a content management server configured to filter out a first video and audio file according to the first store list and transmit it to the information display device; The first store list is associated with the age and gender of the first customer. 如請求項1之資訊顯示系統,其中該影像捕捉裝置經組態以捕捉該第一顧客的俯視影像,且該辨識伺服器經組態以根據該俯視影像中該第一顧客的的頭部寬度以及肩部寬度預估該第一顧客的性別。The information display system of claim 1, wherein the image capturing device is configured to capture an overhead image of the first customer, and the identification server is configured to be based on a head width of the first customer in the overhead image and shoulder width to estimate the gender of the first customer. 如請求項1之資訊顯示系統,其中該資訊顯示裝置經組態以捕捉該第一顧客的頭部長度及身長,且該辨識伺服器經組態以根據該頭部長度及該身長預估該第一顧客的年齡。The information display system of claim 1, wherein the information display device is configured to capture the head length and body length of the first customer, and the identification server is configured to estimate the head length and the body length based on the head length and the body length The age of the first customer. 如請求項1之資訊顯示系統,其中該資訊顯示裝置經組態以捕捉該第一顧客的臉部特徵影像,且該辨識伺服器經組態以根據該臉部特徵影像預估該第一顧客的性別。The information display system of claim 1, wherein the information display device is configured to capture a facial feature image of the first customer, and the recognition server is configured to estimate the first customer based on the facial feature image gender. 如請求項4之資訊顯示系統,該辨識伺服器包含儲存器,且該辨識伺服器經組態以根據該臉部特徵影像及該儲存器中儲存的複數個會員資料來判定該第一顧客是否為已註冊之會員。The information display system of claim 4, the identification server includes a storage, and the identification server is configured to determine whether the first customer is based on the facial feature image and a plurality of member data stored in the storage for registered members. 如請求項5之資訊顯示系統,其進一步包含決策伺服器,其中: 當該第一顧客為已註冊之會員時,該辨識伺服器經組態以將包含該第一顧客的會員清單傳送至該決策伺服器;且 該決策伺服器經組態以根據促銷資訊及與該第一顧客相關連的會員屬性資料產生第二商店清單。The information display system of claim 5, further comprising a decision server, wherein: When the first customer is a registered member, the identification server is configured to transmit a membership list including the first customer to the decision server; and The decision server is configured to generate a second store list based on promotional information and membership attribute data associated with the first customer. 如請求項1之資訊顯示系統,其進一步包含決策伺服器,其中: 該辨識伺服器經組態以根據複數個會員資料及該複數個第二資料辨識出該資訊顯示裝置附近的複數個已註冊會員;且 該辨識伺服器進一步經組態以將包含該複數個已註冊會員的會員清單傳送至該決策伺服器。The information display system of claim 1, further comprising a decision server, wherein: the identification server is configured to identify a plurality of registered members near the information display device based on the plurality of member data and the plurality of second data; and The identification server is further configured to transmit a membership list including the plurality of registered members to the decision server. 如請求項7之資訊顯示系統,當該會員清單中已註冊會員的數目大於第一臨限值時,該決策伺服器經組態以計算出與該複數個已註冊會員相關連之會員喜好交集資料,並將該會員喜好交集資料傳送給該辨識伺服器。According to the information display system of claim 7, when the number of registered members in the member list is greater than a first threshold value, the decision server is configured to calculate the intersection of member preferences associated with the plurality of registered members data, and transmit the member's preference intersection data to the identification server. 如請求項8之資訊顯示系統,該辨識伺服器經組態以根據該客群喜好資料及該會員喜好交集資料產生第三商店清單,並將該第三商店清單傳送至該內容管理伺服器。According to the information display system of claim 8, the identification server is configured to generate a third store list according to the customer group preference data and the member preference intersection data, and transmit the third store list to the content management server. 如請求項7之資訊顯示系統,當該會員清單中已註冊會員的數目小於第一臨限值且大於零時,該決策伺服器經組態以根據複數個會員屬性資料及促銷資訊產生第四商店清單,並將該第四商店清單傳送至該辨識伺服器。According to the information display system of claim 7, when the number of registered members in the member list is less than the first threshold value and greater than zero, the decision server is configured to generate a fourth store list, and transmit the fourth store list to the identification server. 如請求項1之資訊顯示系統,該辨識伺服器經組態以根據該複數個第一資料計算出人潮密度資訊,並根據該複數個第二資料產生會員清單,該會員清單中包括一或多個已註冊會員。According to the information display system of claim 1, the identification server is configured to calculate crowd density information according to the plurality of first data, and generate a member list according to the plurality of second data, and the member list includes one or more registered members. 如請求項11之資訊顯示系統,其進一步包含決策伺服器,其中: 該決策伺服器經組態以根據該人潮密度資訊、複數個會員屬性資料、店面佈局資訊及促銷資訊產生第五商店清單,並將該第五商店清單傳送至該辨識伺服器。The information display system of claim 11, further comprising a decision server, wherein: The decision server is configured to generate a fifth store list according to the crowd density information, a plurality of member attribute data, store layout information and promotion information, and transmit the fifth store list to the identification server. 如請求項12之資訊顯示系統,其中該店面佈局資訊包含一樓層中複數個商店的位置資訊。The information display system of claim 12, wherein the store layout information includes location information of a plurality of stores on a floor. 如請求項1之資訊顯示系統,其中該辨識伺服器經組態以根據該複數個第一資料及該複數個第二資料辨識出該資訊顯示裝置附近的複數個顧客的年齡及性別,且經組態以根據客群喜好資料而產生第六商店清單,其中當該複數個顧客中男性與女性的數目相同時,該第六商店清單內女性商品的比重大於男性商品的比重。The information display system of claim 1, wherein the identification server is configured to identify the ages and genders of the plurality of customers near the information display device based on the plurality of first data and the plurality of second data, and The configuration is to generate a sixth store list according to the preference data of the customer group, wherein when the number of men and women in the plurality of customers is the same, the proportion of women's products in the sixth store list is greater than that of men's products. 一種資訊顯示系統的操作方法,其包含: 經由影像捕捉裝置捕捉複數個第一資料; 經由資訊顯示裝置捕捉複數個第二資料; 經由辨識伺服器,根據該複數個第一資料及該複數個第二資料辨識出該資訊顯示裝置附近的第一顧客的年齡及性別, 經由該辨識伺服器,根據客群喜好資料而產生第一商店清單;及 經由內容管理伺服器,根據該第一商店清單篩選出第一影音檔案並傳送至該資訊顯示裝置,其中該第一商店清單與該第一顧客的年齡及性別相關連。An operating method of an information display system, comprising: capturing a plurality of first data through an image capturing device; capturing a plurality of second data through the information display device; Through the identification server, the age and gender of the first customer near the information display device are identified according to the plurality of first data and the plurality of second data, generating a first store list according to the customer group preference data through the identification server; and Through the content management server, a first video file is screened out according to the first store list and sent to the information display device, wherein the first store list is associated with the age and gender of the first customer. 如請求項15之方法,進一步包含: 經由該辨識伺服器,根據該複數個第二資料判定該第一顧客是否為已註冊之會員; 回應於該第一顧客為已註冊之會員,經由該辨識伺服器將包含該第一顧客的會員清單傳送至決策伺服器;且 經由該決策伺服器,根據促銷資訊及與該第一顧客相關連的會員屬性資料產生第二商店清單。The method of claim 15, further comprising: Determine whether the first customer is a registered member according to the plurality of second data through the identification server; in response to the first customer being a registered member, transmitting a membership list including the first customer to the decision server via the identification server; and Through the decision server, a second store list is generated according to the promotion information and member attribute data associated with the first customer. 如請求項15之方法,進一步包含: 經由該辨識伺服器,根據複數個會員資料及該複數個第二資料辨識出該資訊顯示裝置附近的複數個已註冊會員;及 經由該辨識伺服器產生包含該複數個已註冊會員的會員清單。The method of claim 15, further comprising: identifying a plurality of registered members near the information display device according to the plurality of member data and the plurality of second data through the identification server; and A member list including the plurality of registered members is generated through the identification server. 如請求項17之方法,進一步包含: 當該會員清單中已註冊會員的數目大於第一臨限值時,經由決策伺服器計算出與該複數個已註冊會員相關連之會員喜好交集資料,並將該會員喜好交集資料傳送給該辨識伺服器。The method of claim 17, further comprising: When the number of registered members in the member list is greater than the first threshold value, the decision server calculates the member preference intersection data related to the plurality of registered members, and transmits the member preference intersection data to the identification server. 如請求項18之方法,進一步包含: 經由該辨識伺服器,根據該客群喜好資料及該會員喜好交集資料產生第三商店清單,並將該第三商店清單傳送至該內容管理伺服器。The method of claim 18, further comprising: Through the identification server, a third store list is generated according to the customer group preference data and the member preference intersection data, and the third store list is transmitted to the content management server. 如請求項17之方法,進一步包含: 當該會員清單中已註冊會員的數目小於第一臨限值且大於零時,經由決策伺服器根據複數個會員屬性資料及促銷資訊產生第四商店清單,並將該第四商店清單傳送至該辨識伺服器。The method of claim 17, further comprising: When the number of registered members in the member list is less than the first threshold value and greater than zero, the decision server generates a fourth store list according to a plurality of member attribute data and promotion information, and transmits the fourth store list to the Identify the server.
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