TW202040466A - System using a physical lunch box as a carrier for advertisements delivery and internet activities - Google Patents

Abstract

The present invention provides a system using a physical lunch box as a carrier for advertisements delivery and internet activities, comprising: a plurality of advertisements; a multi-function website having a URL; and a plurality of lunch boxes, each of which has a shell printing an information code and/or at least one advertisement, and a portable electronic device can read the information code to connect to the multi-function website. Through the implementation of this present invention, it is possible to achieve accurate advertisement delivery, mass popularization, and reasonable billing for completing advertisement delivery and advertising activities.

Description

System for completing advertisement sending and network activities with physical lunch box as carrier

The present invention is a system that uses a physical meal box as a carrier to complete advertisement sending and network activities, and is particularly a system for using a physical meal box for daily consumption as an advertisement carrier to complete advertisement sending and network activities.

In the current society with frequent commercial activities, many products and services must be purchased through advertising marketing methods, such as the purchase of print ads or multimedia ads. Through the rendering power of advertising, it is possible to deliver important messages of products or services to consumers. In order to increase consumer consumption.

In the past, advertisements were published on platforms such as TV, newspapers, websites, etc. However, most of the platforms for related publications used ratings, circulation, Internet traffic, etc. as the pricing standard, so some of them were large and inflexible. For small and medium-sized enterprises, many cannot afford such high advertising expenses.

The present invention is a system that uses a physical lunch box as a carrier to complete advertising and network activities. It is mainly to provide a more popular, cheaper and more popular advertising communication system to solve TV, newspapers... etc., in order to estimate Rating, circulation, network traffic... etc., a charging advertising system.

The present invention provides a system that uses physical lunch boxes as a carrier to complete advertisement sending and network activities, which includes: a plurality of advertisements; multiple websites, which have a website address; and a plurality of lunch boxes, each of which is printed with a The information code and/or at least one advertisement, and the information code has the information content of the URL and can be read by the portable electronic device, so that the portable electronic device can be connected to multiple websites.

Through the implementation of the present invention, at least the following advanced effects can be achieved: 1. Because the lunch box is a regular consumption in daily life, advertisements can be sent in large quantities and generally. 2. When users use the lunch box, they can naturally and directly see relevant advertisements, so the advertisement ratings can reach almost 100%. 3. Advertising costs can be calculated in units of lunch boxes, so advertising costs can be more accurate. 4. With the use of food boxes as a carrier, commercial activities for advertising can be more diversified. 5. It can cooperate with the food supply location to conduct small-area or community-based advertising marketing, making advertising activities more flexible. 6. Meal boxes are paid by the store to store their own food for sale. Therefore, the meal box is a valuable entity and the store will definitely use it and will not discard it. However, in general, a certain percentage of printed advertisements will be discarded by consumers at will.

In order for anyone familiar with the relevant art to understand the technical content of the present invention and implement it accordingly, and according to the content disclosed in this specification, the scope of patent application and the drawings, anyone familiar with the relevant art can easily understand the related purposes and advantages of the present invention Therefore, the detailed features and advantages of the present invention will be described in detail in the embodiments.

As shown in FIG. 1, this embodiment is a system 100 that uses a physical lunch box as a carrier to complete advertisement sending and network activities, which includes: a plurality of advertisements AD; a multi-site website 10; and a plurality of lunch boxes 20.

As shown in Figures 2A and 2B, in order to facilitate the operation of this embodiment, a specific aspect of the meal box 20 is first provided. The meal box 20 can be a 402 bento box commonly used in general bento shops, and the bento box has a plurality of containers. The space 210 is used to store various dishes and rice. When the user buys the lunch box 20 to eat, the line of sight of the eye is easily projected on the advertisement AD of the lunch box 20, and then the mobile phone 30 can be further scanned for the lunch box Quick Response Code (QR Code) on 20, then link to a multi-site website 10.

Plural advertisements AD (AD ₁ , AD ₂ , AD ₃ , ... ADn), plural advertisements AD are usually provided by manufacturers that need to conduct advertising marketing; and plural advertisements AD when presented in the lunch box 20, it can be A print advertisement, when presented on the Internet, can be a web page print advertisement or a multimedia advertisement.

The multi-site website 10 presents a plurality of advertisements AD in the form of web pages, that is, on the information platform of the multi-site site 10, the plurality of advertisements AD is presented in a shelf manner, and forms an advertisement broadcasting website.

The multi-site 10 has a URL, so that users can browse the multi-site 10 by connecting to the URL. In addition to being an advertising website, the multivariate website 10 can also be further formed as a shopping website with shopping functions. Or the multi-site website 10 may be an portal platform, for example, a website that includes an advertising platform, a shopping network platform, a human resources network platform, a commodity sales network platform, and/or a mobile game network platform... etc. Entrance platform.

A plurality of meal boxes 20, each meal box 20 has an accommodating space 210 and a cover 220, and each meal box 20 has an information code 230 and/or at least one advertisement AD printed on its shell. The lunch box 20 can be a paper lunch box or other materials that can be printed or pasted with advertising AD or information code 230.

As shown in FIG. 3, in order to facilitate the user to read the advertisement AD on the lunch box 20 or take an image of the information code 230, the information code 230 and/or at least one advertisement AD may be formed on the inner side plate of the cover 220 On the surface 221, the user can naturally focus his eyes on the advertisement AD on the inner surface 221 of the cover 220 when having a meal, and can further operate the information code 230.

As shown in FIGS. 4A and 4B, in order to prevent the printed information code 230 and/or advertisement AD from contaminating the food in the accommodating space 210, the information code 230 and/or advertisement AD of the lunch box 20 may be formed with a Waterproof transparent protective layer 240. The waterproof transparent protective layer 240 is made of polypropylene (PP), polyethylene (PE), polyethylene terephthalate (PET), polyvinylchloride (PVC), Or a polylactic acid (Polylactic Acid, PLA) coating layer.

The information code 230 can be, for example, a two-dimensional bar code or a quick response matrix graphic code; and the information code 230 records information content with a website address, and the information code 230 can be portable, such as a mobile phone, a tablet computer, or a notebook computer... The portable electronic device 30 uses, for example, a camera device to complete image reading, so that the portable electronic device 30 can read the information code 230 and connect to the multi-site 10 and display it on the portable electronic device 30.

However, the above-mentioned embodiments are used to illustrate the characteristics of the present invention, and their purpose is to enable those who are familiar with the technology to understand the content of the present invention and implement them accordingly, rather than limiting the patent scope of this creation, so everything else does not depart from the present invention. The equivalent modification or modification completed by the spirit of the disclosure should still be included in the scope of patent application described below.

100: A system that uses physical lunch boxes as the carrier to complete advertising and network activities AD (AD ₁ , AD ₂ , AD ₃ , ... ADn): Advertisement 10: Multiple websites 20: Lunch box 210: Storage space 220: Cover body 221: inner panel 230: information code 240: waterproof transparent protective layer 30: portable electronic device

[Figure 1] is an embodiment diagram of the system architecture of a system that uses a physical lunch box as a carrier to complete advertising and network activities according to the present invention; [Figure 2A] Figure 1 of an embodiment of a lunch box of the present invention; [Figure 2B] Figure 2 of an embodiment of a lunch box of the present invention; [Figure 3] is a diagram of an embodiment of the invention in which a mobile phone reads information codes to connect to multiple websites; and [Figure 4A] is an exploded embodiment diagram of a waterproof transparent protective layer formed on the information code and advertisement of the present invention; and [Fig. 4B] is a diagram of an embodiment of the combination of a waterproof transparent protective layer formed on the information code and the advertisement of the present invention.

100: A system that uses physical lunch boxes as the carrier to complete advertising and network activities

AD (AD ₁ , AD ₂ , AD ₃ ,...ADn): Advertising

10: Multiple websites

20: lunch box

230: information code

Claims (10)

A system that uses a physical lunch box as a carrier to complete advertising and network activities, which includes: Multiple advertisements; Multiple websites, which have a URL; and A plurality of lunch boxes, each of which has an information code and/or at least one advertisement printed on its shell, and the information code has the information content of the URL and can be read by a portable electronic device, so that the The portable electronic device is connected to the multiple websites. Such as the system described in item 1 of the scope of patent application, wherein the plurality of advertisements are respectively a print advertisement. According to the system described in item 1 of the scope of patent application, the lunch box has an accommodating space and a cover, and the information code and/or at least one advertisement is formed on the inner side of the cover. For the system described in item 3 of the scope of patent application, a waterproof transparent protective layer is formed on the information code and/or at least one of the advertisements. Such as the system described in item 4 of the scope of patent application, wherein the waterproof transparent protective layer is a polypropylene (PP), a polyethylene (PE), a polyethylene terephthalate (PET), a polyvinyl chloride (PVC), or a polylactic acid (PLA) coating layer. For the system described in item 1 of the scope of patent application, the information code is a two-dimensional bar code or a quick response matrix code. The system described in item 1 of the scope of patent application, wherein the lunch box is a paper lunch box. Such as the system described in item 1 of the scope of patent application, wherein the information code can be read by the camera device of the portable electronic device. For the system described in item 1 of the scope of patent application, the multi-site website is a portal platform. For example, in the system described in item 9 of the scope of patent application, the portal platform includes an advertising platform, a shopping network platform, a human resources network platform, a commodity sales network platform, and/or a mobile game network platform.

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