TW201939976A - Recommended method for purchasing data volume - Google Patents

Recommended method for purchasing data volume Download PDF

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TW201939976A
TW201939976A TW107107685A TW107107685A TW201939976A TW 201939976 A TW201939976 A TW 201939976A TW 107107685 A TW107107685 A TW 107107685A TW 107107685 A TW107107685 A TW 107107685A TW 201939976 A TW201939976 A TW 201939976A
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user
data
amount
purchase
recommended
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TW107107685A
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Chinese (zh)
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TWI700942B (en
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張堯棟
陳鴻鵬
劉至軒
何俊逸
古勇勝
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中華電信股份有限公司
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Abstract

A recommended method for purchasing data volume is provided, wherein the method calculates the data recommended purchase amount and its cost amount required by the user in the remaining period of the billing period according to the user's current data traffic information and historical data traffic information to generate recommended purchase program to the user according to the user's data, the data recommended purchase amount and its cost amount. Thereby, a quickly and effectively recommended method is provided.

Description

行動上網數據流量加購推薦之方法 Recommended method for mobile Internet data traffic plus purchase

本發明係有關一種數據流量加購推薦技術,尤指一種行動上網數據流量加購推薦之方法。 The invention relates to a data traffic plus purchase recommendation technology, in particular to a method for mobile internet data traffic plus purchase recommendation.

隨著網路技術演變,行動通信用戶最在意的事情由通話分鐘數變成行動上網量,而用戶每月(或每計費週期)可用數據量乃電信營運商依據用戶資費方案所設定,當數據量用罄時,則對該用戶之行動上網予以停用或降速,直到用戶付費加購流量後再恢復或升速。 With the evolution of network technology, the most important thing for mobile communication users has changed from the number of minutes of talk to the amount of mobile Internet access, and the amount of data available to users per month (or per billing cycle) is set by telecommunications operators based on user tariff plans. When the amount is used up, the user ’s mobile Internet access is disabled or slowed down, and then resumed or ramped up after the user pays for additional traffic.

電信營運商通常會預先定義幾種流量加購方案供用戶選購,然而用戶根本無法得知以當下之使用行為應該要選哪個方案比較合適,又這些流量方案,對於高用量用戶而言,可能造成須頻繁加購的困擾,對低用量客戶而言,則可能擔心當週期內無法使用完畢而造成浪費,不見得可以符合用戶需求。 Telecom operators usually pre-define several traffic purchase plans for users to purchase, but users simply cannot know which plan should be selected based on the current usage behavior, and these traffic plans may be possible for high-volume users. It causes the trouble of frequent purchases. For low-volume customers, they may worry that it will not be used up within the cycle and cause waste, which may not meet user needs.

因此,如何針對當前用戶的使用行為及消耗流量的速率,彈性推薦加購方案為目前所亟待解決的課題之一。 Therefore, how to flexibly recommend additional purchase solutions for the current user's usage behavior and the rate of traffic consumption is one of the issues that need to be solved urgently.

為克服習知技術之缺失,本發明係提供一種行動上網數據流量加購推薦之方法,係包括下列步驟:(1)取得用戶行動上網的當前數據流量資訊、歷史數據流量資訊及用戶資料;(2)當該用戶符合預設之推薦條件時,依據該用戶的當前數據流量資訊及歷史數據流量資訊以計算該用戶於當次計費週期剩餘時間內所須的數據推薦加購量及費用金額;以及(3)依據該用戶資料、該數據推薦加購量及費用金額產生加購流量卷以將該加購流量卷提供給該用戶。 In order to overcome the lack of conventional technology, the present invention provides a method for recommending mobile Internet data traffic plus purchase, which includes the following steps: (1) obtaining current data traffic information, historical data traffic information, and user data of a user's mobile Internet; 2) When the user meets the preset recommendation conditions, based on the user's current data flow information and historical data flow information to calculate the recommended recommended purchase amount and cost amount for the user during the remaining time of the current billing cycle ; And (3) generating an additional purchase volume based on the user profile, the data, and the recommended additional purchase volume and fee amount to provide the additional purchase volume to the user.

於一實施例中,該方法更包括:(4)該用戶使用該加購流量卷兌換或購買該數據推薦加購量。 In an embodiment, the method further includes: (4) the user recommends the purchase volume by using the purchase purchase volume to exchange or purchase the data.

於一實施例中,該當前數據流量資訊係包含當次計費週期的可用量、已使用量、剩餘量、已使用時間及/或剩餘時間。 In one embodiment, the current data traffic information includes the available amount, used amount, remaining amount, used time and / or remaining time of the current charging cycle.

於一實施例中,該用戶資料係包含該用戶的門號、資費方案及/或使用年資。 In one embodiment, the user information includes the user's door number, tariff plan, and / or service life.

於一實施例中,該推薦條件係為該用戶的當次計費週期剩餘數據量小於或等於臨界值。 In one embodiment, the recommended condition is that the remaining data amount of the current charging period of the user is less than or equal to a critical value.

於一實施例中,該步驟(1)更包含取得該用戶行動上網的連網資訊。 In an embodiment, the step (1) further includes obtaining the connection information of the user's mobile Internet access.

於一實施例中,該步驟(2)係為當該用戶符合推薦條件時,依據該用戶於連網資訊中使用特定服務的當前數據流量資訊及歷史數據流量資訊以計算該用戶於當次計費週期剩餘時間內所須的數據推薦加購量及費用金額,其中,該推薦條件係為該用戶於當次計費週期中之剩餘數據量小於 或等於臨界值,及對特定服務已使用數據量大於或等於臨界值。 In an embodiment, step (2) is to calculate the user's current count based on the current data flow information and historical data flow information of the specific service used by the user in the network information when the user meets the recommended conditions. The recommended amount of additional data and the amount of data required for the rest of the charging period, where the recommended condition is that the remaining data amount of the user in the current charging period is less than Or equal to the threshold, and the amount of data used for a particular service is greater than or equal to the threshold.

於一實施例中,該加購流量卷係只限用於該特定服務,其中,該特定服務係為該用戶上網所造訪特定的網址、主機地址及/或傳輸埠。 In an embodiment, the additional purchase volume is limited to the specific service, wherein the specific service is a specific website address, host address, and / or transmission port that the user visits to access the Internet.

於一實施例中,該加購流量卷係只限該用戶於限定期限內才能兌換。 In one embodiment, the additional purchase volume can only be redeemed by the user within a limited period.

於一實施例中,該用戶使用該加購流量卷兌換或購買取得的該數據推薦加購量係具有使用期限。 In one embodiment, the recommended purchase amount of the data obtained by the user using the purchase purchase volume redemption or purchase has a use period.

於一實施例中,該加購流量卷係為電子虛擬卷。 In one embodiment, the additional purchase volume is an electronic virtual volume.

本發明之特點及功效: Features and effects of the present invention:

1.本發明蒐集用戶當前數據流量資訊、歷史數據流量資訊、連網資訊及用戶資料進行運算,當符合推薦條件時,即時估算當次計費週期剩餘時間內,該用戶尚須使用之數據總量及費用金額。 1. The present invention collects the user's current data flow information, historical data flow information, network information and user data for calculation. When the recommended conditions are met, the total amount of data that the user must use in the remaining time of the current billing cycle is estimated immediately. Amount and cost amount.

2.本發明可動態產製加購推薦方案流量兌換券,以對應推薦加購量、費用金額、加購期限、可使用之特定服務等資訊,並限制只能由該用戶進行兌換。 2. The present invention can dynamically produce a flow purchase coupon for the recommended purchase plan to correspond to the recommended purchase amount, the amount of fees, the purchase period, and the specific services that can be used, and limit the exchange to only the user.

由上述可得知,本發明之行動上網數據流量加購推薦之方法係依據用戶行動上網的使用行為及消耗流量,針對特定服務及無特定服務客製化估算當次計費週期剩餘時間內所須的加購流量卷,客戶可依據自己行動上網的使用行為購買特定服務或無特定服務的加購流量卷,進而提高用戶購買數據流量加購的需求。同時,可進一步提供一種快 速且有效的推薦方法。 It can be known from the above that the method for adding and purchasing mobile Internet data traffic according to the present invention is based on the user's mobile Internet usage behavior and consumption traffic, and estimates for the specific service and no specific service customization for the remaining time of the current billing cycle. If you need to purchase additional data volume, customers can purchase additional services or specific services without specific services according to their mobile Internet usage behavior, thereby increasing the user's demand for data data purchase. At the same time, it can further provide a fast Quick and effective recommendation method.

100‧‧‧網際網路 100‧‧‧Internet

200‧‧‧用戶 200‧‧‧ users

300‧‧‧電信伺服器 300‧‧‧Telecom server

S201~S205‧‧‧步驟 S201 ~ S205‧‧‧step

S301~S305‧‧‧步驟 S301 ~ S305‧‧‧step

第1圖為本發明之行動上網數據流量加購推薦之示意架構圖;第2圖為本發明之行動上網數據流量加購推薦之一方法流程圖;以及;以及第3圖為本發明之行動上網數據流量加購推薦之另一方法流程圖。 Figure 1 is a schematic architecture diagram of a mobile Internet data traffic plus purchase recommendation of the present invention; Figure 2 is a flowchart of one method of mobile internet data traffic plus purchase recommendation of the present invention; and Figure 3 is an action of the present invention Flow chart of another method for online data traffic plus purchase recommendation.

以下藉由特定的具體實施例說明本發明之實施方式,熟悉此技藝之人士可由本說明書所揭示之內容輕易地瞭解本發明之其他優點及功效。 The following describes the implementation of the present invention through specific embodiments. Those skilled in the art can easily understand other advantages and effects of the present invention from the content disclosed in this specification.

須知,本說明書所附圖式所繪示之結構、比例、大小等,均僅用以配合說明書所揭示之內容,以供熟悉此技藝之人士之瞭解與閱讀,並非用以限定本發明可實施之限定條件,故不具技術上之實質意義,任何結構之修飾、比例關係之改變或大小之調整,在不影響本發明所能產生之功效及所能達成之目的下,均應仍落在本發明所揭示之技術內容得能涵蓋之範圍內。 It should be noted that the structures, proportions, sizes, etc. shown in the drawings in this specification are only used to match the content disclosed in the specification for the understanding and reading of those skilled in the art, and are not intended to limit the implementation of the present invention. The limited conditions are not technically significant. Any modification of the structure, change of the proportional relationship, or adjustment of the size should still fall within the scope of this invention without affecting the effects and goals that can be achieved by the present invention. The technical content disclosed by the invention can be covered.

請參閱第1圖,係本發明之行動上網數據流量加購推薦之示意架構圖,係包括:網際網路100;用戶200,係透過用戶身份模組(Subscriber Identity Module,簡稱SIM卡)於行動裝置使用網際網路100;電信伺服器300,係為電信營運商所架設的伺服器,用以記錄該用戶200使用網際網 路100的流量資訊、連網資訊及用戶資料,以及產生加購流量卷供用戶200兌換使用。 Please refer to FIG. 1, which is a schematic architecture diagram of the mobile Internet data traffic purchase recommendation of the present invention, including: Internet 100; User 200, which is implemented through a Subscriber Identity Module (SIM card) The device uses the Internet 100; the telecommunications server 300 is a server set up by a telecommunications operator to record the use of the Internet by the user 200 The traffic information, network information and user data of the road 100, and the additional purchase traffic volume are generated for the user 200 to redeem.

於一實施例中,該網際網路100係為3G~4G網路,但不以此為限。 In one embodiment, the Internet 100 is a 3G ~ 4G network, but not limited to this.

請參閱第2圖,係本發明之行動上網數據流量加購推薦之一方法流程圖,係包括下列步驟:在步驟S201中,取得用戶行動上網的當前數據流量資訊、歷史數據流量資訊及用戶資料,其中,由電信伺服器300取得用戶200的用戶資料及用戶200透過SIM卡於行動裝置使用網際網路100的當前數據流量資訊和歷史數據流量資訊。 Please refer to FIG. 2, which is a flow chart of a method for recommending mobile Internet data traffic purchase according to the present invention. The method includes the following steps: in step S201, obtaining current data traffic information, historical data traffic information, and user data of a user's mobile Internet. Among them, the telecommunication server 300 obtains the user data of the user 200 and the current data flow information and historical data flow information of the user 200 using the Internet 100 on the mobile device through the SIM card.

該當前數據流量資訊係包含當次計費週期的可用量、已使用量、剩餘量、已使用時間及/或剩餘時間,但不以此為限。 The current data traffic information includes the available amount, used amount, remaining amount, used time and / or remaining time of the current charging cycle, but is not limited thereto.

該歷史數據流量資訊係包含近n日平均用量,例如當日已使用量、近2日平均用量、近7日平均用量及/或近30日平均用量等,但不以此為限。 The historical data flow information includes the average usage in the last n days, such as the amount used in the day, the average usage in the last 2 days, the average usage in the last 7 days, and / or the average usage in the last 30 days, but it is not limited to this.

該用戶資料係包含該用戶的門號、資費方案及/或使用年資,但不以此為限。 The user information includes, but is not limited to, the user's door number, tariff plan, and / or service life.

在步驟S202中,當該用戶符合推薦條件時,依據該用戶的當前數據流量資訊及歷史數據流量資訊進行推薦公式即時估算當次計費週期剩餘時間內所須的數據推薦加購量及其費用金額,其中,該電信伺服器300判斷該用戶200符合預設之推薦條件時,該電信伺服器300係依據該用戶 200的當前數據流量資訊及歷史數據流量資訊進行推薦公式估算當次計費週期剩餘時間內所須的數據推薦加購量及其費用金額。 In step S202, when the user meets the recommendation conditions, a recommendation formula is made based on the user's current data flow information and historical data flow information to estimate the required amount of recommended data purchase and its cost in the remaining time of the current billing cycle. Amount, in which, when the telecommunication server 300 judges that the user 200 meets the preset recommended conditions, the telecommunication server 300 is based on the user The current data flow information and historical data flow information of 200 are used to make a recommendation formula to estimate the recommended amount of data and the amount of data required for the remainder of the current billing cycle.

舉例而言,該推薦條件係為該用戶200的當次計費週期剩餘數據流量小於或等於臨界值,其中,該臨界值係為固定值(例如100MB)或相對值(例如當前計費週期之可用數據流量的20%)。 For example, the recommended condition is that the remaining data traffic of the current charging cycle of the user 200 is less than or equal to a critical value, where the critical value is a fixed value (for example, 100MB) or a relative value (for example, the current charging cycle). 20% of available data traffic).

該步驟S202中之推薦公式說明如下:數據推薦加購量(D)=估算每日平均用量(AvgU)×當次計費週期剩餘天數(d)。 The recommended formula in step S202 is explained as follows: the recommended purchase amount (D) of the data = the estimated average daily usage (AvgU) × the number of days remaining in the current billing cycle (d).

其中,估算每日平均用量(AvgU)以歷史平均用量加權計算,其公式如下: 估算每日平均用量U n 為近n日平均 用量,w n 為近n日平均用量權重參數,其中,如不想將U n 中的某幾天列入計算,可將其所對應的w n 設成0。 Among them, the estimated daily average usage (AvgU) is weighted by the historical average usage, and the formula is as follows: Estimated average daily usage , U n n nearly daily average dosage, W n is the weight average weight parameters used in an amount nearly n days, wherein U n such as do not want to be counted in a few days, it may be set to correspond to 0 W n.

例如想要以當日用量U 1、近2日平均用量U 2、近7日平均用量U 7、近30日平均用量U 30搭配適當權重參數估算每日平均用量之公式如下:AvgU=(w 1 U 1+w 2 U 2+w 7 U 7+w 30 U 30)/(w 1+w 2+w 7+w 30) For example, if you want to use the daily consumption U 1 , the average daily usage U 2 in the last 2 days, the average daily usage U 7 in the last 7 days, and the average daily usage U 30 in the last 30 days, with the appropriate weight parameters, the formula for estimating the average daily usage is as follows: AvgU = ( w 1 U 1 + w 2 U 2 + w 7 U 7 + w 30 U 30 ) / ( w 1 + w 2 + w 7 + w 30 )

經由調整w n 權重參數可以適度反映要以近期用量為主來估算,還是要著重參考先前之歷史用量。 By adjusting the w n weight parameter, it can appropriately reflect whether to use the recent usage as the main estimation, or to focus on the previous historical usage.

數據推薦加購量費用金額(P)=數據推薦加購量(D)× 每單位價格(p)×折扣(discount),其中,折扣(discount)可以針對高資費或老客戶給予適當費用優待,但不以此為限。 Data recommendation plus purchase amount (A) = data recommendation plus purchase amount (D) × Price per unit (p) × discount (discount), where discount (discount) can be given to the high rate of fees or regular customers preferential treatment, but not limited to this.

在步驟S203中,依據該用戶資料、該數據推薦加購量及其費用金額產生加購流量卷,其中,該電信伺服器300依據該用戶資料、該數據推薦加購量及其費用金額產生加購流量卷。於一實施例中,該加購流量卷係為電子虛擬卷,其中,該加購流量卷之卷號係由大小寫英文及數字所組成,但不以此為限。 In step S203, an additional purchase volume is generated based on the user profile, the data recommended additional purchase amount, and the cost amount. The telecommunication server 300 generates an additional purchase volume based on the user profile, the data recommended additional purchase amount, and the cost amount. Purchase volume. In an embodiment, the additional purchase volume is an electronic virtual volume, and the volume number of the additional purchase volume is composed of uppercase and lowercase letters and numbers, but is not limited thereto.

在步驟S204中,將該加購流量卷提供給該用戶,其中,該電信伺服器300將該加購流量卷以簡訊或應用程式(APP)推播方式傳送給該用戶200,但不以此為限。 In step S204, the additional purchase volume is provided to the user, wherein the telecommunication server 300 transmits the additional purchase volume to the user 200 in a short message or an application (APP) push mode, but not in this way. Limited.

在步驟S205中,該用戶使用該加購流量卷兌換或購買該數據推薦加購量,其中,該加購流量卷可透過服務網址、應用程式、簡訊或客服電話向電信伺服器300兌換該數據推薦加購量,該電信伺服器300經比對該用戶的門號、該加購流量卷之卷號找出該加購流量卷對應之數據推薦加購量及其費用金額等資訊,在繳交費用金額後,即時幫該用戶200增加可上網的該數據推薦加購量。 In step S205, the user uses the additional purchase volume to redeem or purchase the data to recommend additional purchase volume, wherein the additional purchase volume can be redeemed for the data to the telecommunication server 300 through a service website, application, text message, or customer service phone The recommended additional purchase amount, the telecommunication server 300 finds out the information about the recommended additional purchase volume and its cost amount by comparing the user's door number and the volume number of the additional purchase volume, and pays the information. After the payment of the amount of money, the user 200 immediately increases the amount of recommended data for online purchases.

於一實施例中,該加購流量卷係只限該用戶200於限定期限內才能兌換,且兌換或購買取得的該數據推薦加購量係具有使用期限。 In an embodiment, the additional purchase volume is limited to the user 200 within a limited period of time, and the recommended additional purchase amount of the data obtained by the conversion or purchase has a use period.

請參閱第3圖,係本發明之行動上網數據流量加購推薦之不同類型之另一方法流程圖。本實施例與第2圖之方法的差異在於連網資訊,故以下將說明相異處,而不再贅 述相同處。 Please refer to FIG. 3, which is a flowchart of another method of different types of mobile Internet data traffic plus purchase recommendations of the present invention. The difference between this embodiment and the method in Figure 2 lies in the networking information, so the differences will be described below, and will not be redundant. Said the same thing.

在步驟S301中,取得用戶行動上網的當前數據流量資訊、歷史數據流量資訊、連網資訊及用戶資料。 In step S301, current data flow information, historical data flow information, network connection information, and user data of the user's mobile Internet access are obtained.

該連網資訊係包含服務網址(URL)、主機地址(IP)及/或傳輸埠(Port)等,但不以此為限。 The networking information includes, but is not limited to, a service URL (URL), a host address (IP), and / or a transmission port (Port).

在步驟S302中,當該用戶符合推薦條件時,依據該用戶於連網資訊中使用特定服務的當前數據流量資訊及歷史數據流量資訊進行服務推薦公式估算該用戶於當次計費週期剩餘時間內所須的數據推薦加購量及其費用金額。 In step S302, when the user meets the recommendation conditions, the service recommendation formula is estimated based on the user's current data flow information and historical data flow information of the specific service in the network information to estimate the user's remaining time in the current billing cycle. The required data recommends the purchase amount and its cost amount.

該推薦條件係為該用戶200於當次計費週期中之剩餘數據流量小於或等於臨界值,及對特定服務已使用數據流量大於或等於臨界值。 The recommended condition is that the remaining data traffic of the user 200 in the current billing cycle is less than or equal to a critical value, and the used data traffic for a particular service is greater than or equal to the critical value.

該步驟S302中之推薦公式說明如下:推薦加購量(D)=估算特定服務每日平均用量(SrvAvgU)×當次計費週期剩餘天數(d)。 The recommended formula in step S302 is explained as follows: recommended purchase amount (D) = estimated average daily usage of a specific service (SrvAvgU) × the number of days remaining in the current billing cycle (d).

其中估算特定服務每日平均用量(SrvAvgU)以特定服務歷史平均用量加權計算,其公式如下: 估算特定服務每日平均用量SU n 為特定服務近n日平均用量,sw n 為特定服務近n日平均用量權重參數,如不想將SU n 中的某幾天列入計算,可將其所對應的sw n 設成0。 The estimated daily average usage of a specific service (SrvAvgU) is weighted by the historical average usage of a specific service, and its formula is as follows: Estimate the average daily usage of a specific service , SU n near a particular service n the daily average amount of, a particular service near SW n n The average daily dosage of the weight parameter, such as a few days do not want to SU n included in the calculation, it may be set to a corresponding SW n 0 .

例如想要以特定服務當日用量SU 1、近3日平均用量SU 3、近5日平均用量SU 5、近7日平均用量SU 7搭配適當權 重參數估算每日平均用量之公式如下:SrvAvgU=(sw 1 SU 1+sw 3 SU 3+sw 5 SU 5+sw 7 SU 7)/(sw 1+sw 3+sw 5+sw 7) Want a particular service, for example, the date the amount of S U 1, the average daily dosage of nearly 3 SU 3, nearly 5 average amount SU 5, the average daily amount of nearly 7 SU 7 with the appropriate weighting parameter estimation formula for the daily average amount of the following: SrvAvgU = ( sw 1 SU 1 + sw 3 SU 3 + sw 5 SU 5 + sw 7 SU 7 ) / ( sw 1 + sw 3 + sw 5 + sw 7 )

經由調整sw n 權重參數可以適度反映要以近期用量為主來估算,還是要著重參考先前之歷史用量。 The adjustment of the sw n weight parameter can appropriately reflect whether to use the recent usage as the main estimation, or to focus on the previous historical usage.

推薦加購量費用金額(P)=推薦加購量(D)×每單位價格(p)×折扣(discount)。 Recommended additional purchase cost (A) = recommended additional purchase (D) × price per unit (p) × discount (discount).

於一實施例中,電信營運商依據與特殊服務之供應商的協議向該特殊服務之供應商收取數據推薦加購量的贊助費,因此電信營運商轉向用戶收取的推薦加購量費用金額(P)=[(推薦加購量(D)×每單位價格(p)×折扣(discount)]-贊助費。 In one embodiment, the telecommunications operator collects the sponsorship fee for the data recommendation plus purchase amount from the supplier of the special service according to the agreement with the special service provider. Therefore, the telecommunications operator turns to the user for the amount of the recommendation plus purchase amount ( P) = [(recommended additional purchase amount (D) × price per unit (p) × discount (discount)]-sponsorship fee.

在步驟S303中,依據該用戶資料、該數據推薦加購量及其費用金額產生加購流量卷。 In step S303, a volume for adding purchases is generated based on the user profile, the recommended purchase amount and the amount of expenses of the data.

於一實施例中,該加購流量卷係只限用於該特定服務,其中,該特定服務係為該用戶上網所造訪特定的網址、主機地址及/或傳輸埠。 In an embodiment, the additional purchase volume is limited to the specific service, wherein the specific service is a specific website address, host address, and / or transmission port that the user visits to access the Internet.

在步驟S304中,將該加購流量卷提供給該用戶。 In step S304, the additional purchase volume is provided to the user.

在步驟S305中,該用戶使用該加購流量卷兌換或購買該數據推薦加購量。 In step S305, the user uses the additional purchase volume to redeem or purchase the data to recommend an additional purchase amount.

以下將以一實際情況來說明該第3圖所示之方法步驟:遊戲商A與電信營運商B合作,付費贊助其用戶行動上網玩遊戲之流量,遊戲商A事先提供遊戲伺服器之主機 地址及傳輸埠等資訊給電信營運商B,當用戶C行動上網玩遊戲商A的遊戲(即特定服務)時,電信營運商B可立即判斷用戶C是否在玩遊戲。 The following will explain the method steps shown in Figure 3 with a practical situation: Gamer A cooperates with telecommunications operator B to sponsor the traffic of its users to play games online. Gamer A provides the host of the game server in advance. Information such as address and transmission port is provided to telecommunication operator B. When user C moves online to play game A's game (that is, a specific service), telecommunication operator B can immediately determine whether user C is playing the game.

以用戶C每月(每計費週期)可使用數據流量1GB為例,電信營運商可以設定推薦條件如下:(1)剩餘數據流量小於或等於可用數據流量的20%(用戶C剩餘數據流量小於或等於200MB)且(2)玩遊戲所使用之流量大於或等於可用數據流量的60%(用戶C玩該遊戲所使用之數據流量大於等於600MB),當滿足上述條件時,電信營運商B可立即估算用戶C於當月剩餘時間內所須的數據推薦加購量及費用金額。 Taking user C's available data traffic of 1GB per month (per billing cycle) as an example, the telecommunications operator can set the recommended conditions as follows: (1) the remaining data traffic is less than or equal to 20% of the available data traffic (the remaining data traffic of user C is less than 200MB or more) and (2) 60% of the available data traffic used to play the game (the data traffic used by user C to play the game is 600MB or more), when the above conditions are met, telecommunication operator B may Immediately estimate the recommended additional purchase amount and cost amount of data required by user C for the rest of the month.

假設電信營運商B運用交換機或帳務系統的資料統計出用戶C玩該遊戲的當日之用量SU 1為200MB、近3日平均用量SU 3為130MB、近5日平均用量SU 5為100MB、近7日平均用量SU 7為80MB,為了適度反映以最近用量為主進行估算,電信營運商B設定玩該遊戲的當日用量權重參數sw 1為10、近3日平均用量權重參數sw 3為7、近5日平均用量權重參數sw 5為5、近7日平均用量權重參數sw 7為3,故預估未來每日平均用量為(200×10+130×7+100×5+80×3)/(10+7+5+3)=146MB。 Assuming that data telecom operators B switch or using the accounting system of the day the amount of user C play the game statistics of SU 1 is 200MB, nearly 3 daily average amount SU 3 is 130MB, nearly 5, the average amount of SU 5 is 100MB, nearly On the 7th, the average usage SU 7 is 80MB. In order to appropriately reflect the most recent usage estimates, telecommunication operator B sets the daily usage weight parameter sw 1 for the game to be 10, and the average usage weight parameter sw 3 for the last 3 days is 7, The average usage weight parameter sw 5 in the last 5 days is 5, and the average usage weight parameter sw 7 in the last 7 days is 3, so the estimated daily average usage in the future is (200 × 10 + 130 × 7 + 100 × 5 + 80 × 3) / (10 + 7 + 5 + 3) = 146MB.

假設當月(當次計費週期)剩餘天數為10天,電信營運商B可以立即推薦用戶C加購146*10=1460MB該遊戲專用流量(即數據推薦加購量),假設每MB單價為1元,若遊戲商A與電信營運商B協議贊助30%之金額,則可推薦 用戶C以1022(1460×1×0.7)元之價格購買1460MB之流量,另外438(1460-1022)元則由電信營運商B向遊戲商A收取。 Assume that the remaining days of the current month (current billing cycle) are 10 days. Telecom operator B can immediately recommend user C to purchase 146 * 10 = 1460MB of additional game-specific traffic (that is, the recommended purchase amount of data), assuming that the unit price per MB is 1. Yuan, if gamer A and telecom operator B agree to sponsor 30% of the amount, it can be recommended User C purchases 1460MB of data at a price of 1022 (1460 × 1 × 0.7) yuan, and the other 438 (1460-1022) yuan is charged by telecom operator B to game player A.

電信營運商B依據用戶C資料、該遊戲專用流量(即數據推薦加購量)及其費用金額產生加購流量卷,並經由簡訊或APP推播方式將該加購流量卷之券號傳送給用戶C。 Telecommunications operator B generates additional purchase volume based on user C's data, the game-specific traffic (that is, the recommended purchase volume of data) and its cost amount, and transmits the coupon number of the additional purchase volume to SMS or APP push broadcast to User C.

該券號具唯一性,可對應本次數據推薦加購量、費用金額、加購期限、限用遊戲(即特定服務)等資訊,且限制只能由用戶C進行兌換,電信營運商B可設定該加購流量卷於限定期限內才能兌換,例如3天內有效,逾期未兌換則失效,3天後至當月底前電信營運商B可再重新依上述條件及公式做出最新推薦的加購流量卷。 The voucher number is unique, and can correspond to the information such as the recommended purchase amount, fee amount, purchase period, restricted games (that is, specific services) and other information, and the restriction can only be redeemed by user C. Telecom operator B can Set this additional purchase volume to be redeemed within a limited period. For example, it is valid within 3 days, and it will be invalid if it is not redeemed after the time limit. After 3 days until the end of the month, telecommunications operator B can make the latest recommended addition based on the above conditions and formulas. Purchase volume.

用戶C若欲加購流量,可於該限定期限內以該加購流量券兌換(購買)推薦流量(即數據推薦加購量),並由電信營運商B在用戶C繳交費用金額後,立即幫用戶C增加可使用該遊戲之上網數據流量。 If user C wants to increase the purchase flow, he can use the additional purchase flow coupon to exchange (purchase) the recommended flow (that is, the data recommended purchase amount) within the limited period, and after telecommunication operator B pays the amount of the fee, Immediately help user C increase the online data traffic that can use the game.

此外,第2及3圖所示的方法可搭配同時使用,亦即,當符合特定條件(如連網資訊)時,才會進入第3圖所示的方法,否則將進入第2圖所示的方法,藉以提供用戶更多元的推薦方法。 In addition, the methods shown in Figures 2 and 3 can be used together, that is, when the specific conditions (such as network information) are met, the method shown in Figure 3 will be entered, otherwise the method shown in Figure 2 will be entered Method to provide users with more meta recommendations.

由上述可得知,本發明之行動上網數據流量加購推薦之方法係依據用戶行動上網的使用行為及消耗流量,針對特定服務及無特定服務客製化估算當次計費週期剩餘時間內所須的加購流量卷,客戶可依據自己行動上網的使用行 為購買特定服務或無特定服務的加購流量卷,進而提高用戶購買數據流量加購的需求。 It can be known from the above that the method for adding and purchasing mobile Internet data traffic according to the present invention is based on the user's mobile Internet usage behavior and consumption traffic, and estimates for the specific service and no specific service customization for the remaining time of the current billing cycle. You must purchase additional traffic volume, customers can use the Internet to act on their own. Purchase additional volume for specific services or no specific services, thereby increasing the user's demand for additional purchases of data traffic.

上述實施例係用以例示性說明本發明之原理及其功效,而非用於限制本發明。任何熟習此項技藝之人士均可在不違背本發明之精神及範疇下,對上述實施例進行修改。因此本發明之權利保護範圍,應如後述之申請專利範圍所列。 The above embodiments are used to exemplify the principle of the present invention and its effects, but not to limit the present invention. Anyone skilled in the art can modify the above embodiments without departing from the spirit and scope of the present invention. Therefore, the scope of protection of the rights of the present invention should be listed in the scope of patent application described later.

Claims (10)

一種行動上網數據流量加購推薦之方法,係包括下列步驟:(1)取得用戶行動上網的當前數據流量資訊、歷史數據流量資訊及用戶資料;(2)當該用戶符合預設之推薦條件時,依據該用戶的當前數據流量資訊及歷史數據流量資訊以計算該用戶於當次計費週期剩餘時間內所須的數據推薦加購量及費用金額;以及(3)依據該用戶資料、該數據推薦加購量及費用金額產生加購流量卷以將該加購流量卷提供給該用戶。 A method for adding and recommending mobile Internet data traffic includes the following steps: (1) obtaining the current data traffic information, historical data traffic information, and user data of a user's mobile Internet; (2) when the user meets the preset recommendation conditions , Based on the user's current data flow information and historical data flow information to calculate the recommended purchase amount and cost amount of data that the user needs for the remaining time of the current billing cycle; and (3) based on the user data, the data The recommended additional purchase volume and fee amount generate an additional purchase volume to provide the additional purchase volume to the user. 如申請專利範圍第1項所述之方法,更包括:(4)該用戶使用該加購流量卷兌換或購買該數據推薦加購量。 The method described in item 1 of the scope of patent application, further includes: (4) the user uses the additional purchase volume to exchange or purchase the data to recommend the additional purchase amount. 如申請專利範圍第1項所述之方法,其中,該當前數據流量資訊係包含當次計費週期的可用量、已使用量、剩餘量、已使用時間或剩餘時間,而該用戶資料係包含該用戶的門號、資費方案或使用年資。 The method according to item 1 of the scope of patent application, wherein the current data flow information includes the available amount, used amount, remaining amount, used time or remaining time of the current charging cycle, and the user data includes The user's door number, tariff plan, or age. 如申請專利範圍第1項所述之方法,其中,該推薦條件係為該用戶的當次計費週期剩餘數據流量小於或等於臨界值。 The method according to item 1 of the scope of patent application, wherein the recommended condition is that the remaining data traffic of the current charging period of the user is less than or equal to a critical value. 如申請專利範圍第1項所述之方法,其中,該步驟(1)更包含取得該用戶行動上網的連網資訊。 The method according to item 1 of the scope of patent application, wherein step (1) further includes obtaining the network information of the user's mobile Internet access. 如申請專利範圍第5項所述之方法,其中,該步驟(2) 係為當該用戶符合預設之推薦條件時,依據該用戶於該連網資訊中使用特定服務的當前數據流量資訊及歷史數據流量資訊,計算該用戶於當次計費週期剩餘時間內所須的數據推薦加購量及費用金額,其中,該推薦條件係為該用戶於當次計費週期中之剩餘數據流量小於或等於臨界值,及對特定服務已使用數據流量大於或等於臨界值。 The method according to item 5 of the scope of patent application, wherein step (2) When the user meets the preset recommended conditions, based on the current data traffic information and historical data traffic information of the user using the specific service in the network information, the user must calculate the required data for the remaining time of the current billing cycle. The recommended data is the purchase amount and the amount of fees. The recommended conditions are that the remaining data traffic of the user in the current billing cycle is less than or equal to the critical value, and that the used data traffic for a particular service is greater than or equal to the critical value. 如申請專利範圍第6項所述之方法,其中,該加購流量卷係只限用於該特定服務,其中,該特定服務係為該用戶上網所造訪特定的網址、主機地址或傳輸埠。 The method described in item 6 of the scope of patent application, wherein the additional purchase volume is limited to the specific service, and the specific service is a specific website address, host address, or transmission port that the user visits to access the Internet. 如申請專利範圍第1或5項所述之方法,其中,該加購流量卷係只限該用戶於限定期限內才能兌換。 The method as described in item 1 or 5 of the scope of patent application, wherein the additional purchase volume can only be redeemed by the user within a limited period. 如申請專利範圍第2項所述之方法,其中,該用戶使用該加購流量卷兌換或購買取得的該數據推薦加購量係具有使用期限。 The method as described in item 2 of the scope of patent application, wherein the recommended purchase amount of the data obtained by the user using the purchase purchase volume redemption or purchase has a use period. 如申請專利範圍第1或5項所述之方法,其中,該加購流量卷係為電子虛擬卷。 The method according to item 1 or 5 of the scope of patent application, wherein the additional purchase volume is an electronic virtual volume.
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TWI763006B (en) * 2020-08-18 2022-05-01 中華電信股份有限公司 System of creation charging service plan and method thereof
TWI828128B (en) * 2022-04-28 2024-01-01 中華電信股份有限公司 A rental matching system and method for subscription service and computer-readable medium thereof

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TWI763006B (en) * 2020-08-18 2022-05-01 中華電信股份有限公司 System of creation charging service plan and method thereof
TWI828128B (en) * 2022-04-28 2024-01-01 中華電信股份有限公司 A rental matching system and method for subscription service and computer-readable medium thereof

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