TW201931249A - Device and method for pushing advertisement, and computer storage - Google Patents

Abstract

A method for pushing advertisement is provided. The method includes: obtaining talking content when a user talking with others by using an instant messenger; extracting key words from the talking content; determining advertisements matching the key words from a database; determining whether the keywords and the advertisements are determined when an user interface is switched to a page which is allowed to display the advertisements; pushing the determined advertisements if the keywords and the advertisements are determined; and pushing a specific advertisement if the keywords and the advertisements are not determined. A device for pushing advertisement and computer storage device are also provided.

Description

Advertising push device, advertisement push method and computer storage medium

The present invention relates to the field of advertisement push, and in particular to an advertisement push device, an advertisement push method, and a computer storage medium for pushing advertisements based on user conversation content.

With the development of network technology, many businesses began to push advertisements to users on the Internet to publicize their products, service projects, company images, and so on. At the same time, with the advent of various instant messaging tools, people have become accustomed to talking on the Internet through various instant messaging tools such as WeChat and QQ. Nowadays, the way the web advertisement is pushed is not well combined with the user's conversation information, so as to carry out targeted advertisement push according to the content of the user's conversation.

In view of this, it is necessary to propose an advertisement pushing device, an advertisement pushing method, and a computer storage medium to solve the above problems.

An advertisement pushing method includes: acquiring user's conversation information during a conversation by a user through an instant communication tool; extracting keywords in the conversation information; and searching for keywords in the conversation information in the advertisement content database Matching advertisement content; when the page is switched by the instant communication tool to a page allowing display of the advertisement content, determining whether the keyword is extracted in the user conversation content and whether the advertisement content matching the keyword is acquired; Determining the obtained keyword and the advertising content matching the keyword, pushing the advertising content that matches the keyword in the conversation information; and if the key in the keyword database is not extracted in the user conversation content The keyword matches the keyword to push the predetermined ad content.

Preferably, the predetermined advertisement content is an advertisement content with the highest priority in the advertisement database, and the priority order of the advertisement content is not set by the advertisement promotion manager.

Preferably, the conversation information is text information or voice information; when the conversation information is voice information, the conversation information acquisition module converts the voice information into text information, and obtains the user from the text information. Conversation content.

Preferably, the method for extracting a keyword includes: detecting a text in the conversation information according to a predefined keyword database, and automatically identifying a key in the conversation information that matches a keyword in the keyword database. a word, wherein the keyword database is defined and set by an advertisement promotion manager, and the keyword database stores a plurality of sets of keywords associated with the product or content that the advertiser needs to advertise .

Preferably, the advertisement content data repository is stored in an electronic device used by the user to talk or stored in a network advertisement server, wherein the advertisement content library stores a plurality of advertisement content and the advertisement content and the key A correspondence of words, wherein the keywords are consistent with keywords in the keyword database.

Preferably, in the advertisement pushing method, when a keyword matches a plurality of advertisement contents or a plurality of keywords appear in a conversation information to match a plurality of advertisement contents, the plurality of advertisement contents are sequentially pushed in turn, each The ad content shows the length of time.

Preferably, the matched plurality of pieces of advertisement content are sorted according to a preset priority order, and the advertisement content is sequentially pushed in turn according to the order of priority of the advertisement content.

Preferably, the method further includes: after obtaining the keyword in the user conversation information, acquiring user identification information of the user inputting the conversation information, and the keyword in the conversation information and the The user identification information is sent to a network advertisement server, and the advertisement content matching the keyword in the conversation information is retrieved in the advertisement content database in the network advertisement server, and is used according to the use The person identification information pushes the advertisement content matched by the keyword item in the conversation information.

The invention also provides an advertisement pushing device comprising: a processor and a memory. The memory stores a plurality of program modules, and the plurality of program modules are loaded by the processor and execute the advertisement push method.

The present invention also provides a computer storage medium having stored thereon at least one computer instruction loaded by the processor and executing the advertisement push method.

In the advertisement pushing device, the advertisement pushing method and the computer storage medium in the present invention, when the user uses the instant communication tool to conduct a conversation, the user's conversation content is acquired and the advertisement is targeted according to the user's conversation content, thereby serving the user. And advertisers provide more effective ways to promote your ads.

The present invention will be described in detail below with reference to the accompanying drawings and specific embodiments. It should be noted that the embodiments in the present application and the features in the embodiments may be combined with each other without conflict.

In the following description, numerous specific details are set forth in the description All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

All technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. The terms used in the description of the present invention are for the purpose of describing the specific embodiments and are not intended to limit the invention.

Please refer to FIG. 1 , which is a schematic diagram of a hardware architecture of an advertisement pushing apparatus according to a preferred embodiment of the present invention. The advertisement pushing device 100 is configured to acquire the conversation information of the user during the conversation by the user through the instant communication tool, extract the keyword in the user conversation information, obtain the advertisement content that matches the keyword, and When the user switches to a page that allows the advertisement to be played, it is determined whether the keyword in the conversation information and the advertisement content matching the keyword have been obtained. If the advertisement pushing device 100 has acquired the keyword and the advertising content matching the keyword when the user switches to the interface for allowing the advertisement to be played, the advertisement matching the keyword is pushed to the user. Content: if the keyword in the conversation information is not obtained, pushing the predetermined advertisement content to the user, wherein the predetermined advertisement content may be in an advertisement database that establishes a communication connection with the advertisement pushing device 100. The highest priority advertising content. The page allowing the advertisement to be played may be defined by a user, such as a browser page or a web page.

In the first embodiment of the present invention, the advertisement pushing device 100 can be disposed in the electronic device 300, as shown in FIG. 2, wherein the electronic device 300 can be a smart phone, a tablet computer, a desktop computer, or the like. In the second embodiment of the present invention, a part of the functions of the advertisement pushing apparatus 100 may be disposed in the electronic apparatus 300, and another part of the functions are disposed in a network advertisement server 400, as shown in FIG. In the third embodiment of the present invention, the advertisement pushing device 100 may be disposed in the network advertisement server 400, such as a cloud server or a dedicated advertisement server, as shown in FIG.

Referring to FIG. 1 , in the embodiment, the advertisement pushing device 100 includes at least one memory 11 and at least one processor 12 .

The at least one memory 11 is used to store various materials in the advertisement pushing device 100, such as various databases and programs. In this embodiment, the at least one memory 11 may be a storage device of the advertisement pushing device 100 itself, or may be in the electronic device 300 and/or the network advertisement server 400 to which the advertisement pushing device 100 is applied. Storage device. The at least one memory 11 may include a Read-Only Memory (ROM), a Random Access Memory (RAM), and a Programmable Read-Only Memory (PROM). Erasable Programmable Read-Only Memory (EPROM), One-Time Programmable Read-Only Memory (OTPROM), Electronically Erasable Rewritable Read Only Electrically-Erasable Programmable Read-Only Memory (EEPROM), Compact Disc Read-Only Memory (CD-ROM) or other optical disk memory, disk memory, magnetic tape memory, or can be used for carrying Or any other medium readable by a computer that stores data, such as an SD card (Secure Digital Card), a removable hard disk, and the like.

The at least one processor 12 may be a processor of the advertisement pushing device 100 itself, or may be a processor in the electronic device 300 or the network advertisement server 400 to which the advertisement pushing device 100 is applied. The at least one processor 12 may be composed of an integrated circuit, for example, may be composed of a single package integrated circuit, or may be composed of a plurality of integrated circuits of the same function or different functions, including one or more A central processing unit (CPU), a microprocessor, a digital processing chip, a graphics processor, and a combination of various control chips.

An advertisement pushing system 200 is also executed in the advertisement pushing device 100. Please refer to FIG. 5, which is a schematic diagram of functional modules of the advertisement pushing system 200 according to an embodiment of the present invention. In this embodiment, the advertisement pushing system 200 includes computer instructions in the form of one or more programs, and the computer instructions in the form of the one or more programs are stored in the at least one memory 11 and are At least one processor 12 executes to implement the functionality provided by the present invention. In the embodiment, the advertisement pushing system 200 includes a conversation information acquisition module 21, a keyword extraction module 22, an advertisement content matching module 23, and an advertisement pushing module 24.

The advertising push device 100 in the present invention is further introduced by way of specific embodiments.

Embodiment 1

In the first embodiment, the conversation information acquisition module 21, the keyword extraction module 22, the advertisement content matching module 23, and the advertisement pushing module 24 are all disposed in the electronic device 300.

The conversation information acquisition module 21 is configured to obtain the conversation information of the user during the conversation between the user and the instant communication tool. In the first embodiment, the conversation information acquisition module 21 instantly acquires the conversation content of the user from the webpage displayed by the instant messaging software application or the electronic device 300 installed in the electronic device 300 for the user to talk. . In this embodiment, the conversation information may be text information, and the conversation information acquisition module 21 directly acquires the text information from the instant messaging software. The conversation information may also be voice information, and the conversation information acquisition module 21 may first obtain the voice information and then convert the voice information into text information. The conversion of voice information into text information can utilize the conversion technology in the prior art, and will not be described herein. In this embodiment, the instant messaging software may include but not existing existing WeChat, QQ, MSN, etc., and any instant messaging software that may appear in the future for the user to talk, or may be in a webpage. A program for users to exchange information.

The keyword extraction module 22 is configured to extract keywords in the conversation information. Specifically, in the first embodiment, the memory 11 stores a keyword database, wherein the keyword database stores a plurality of sets of keywords, and the keyword extraction module 22 is based on the keywords. The database detects the text in the conversation information, automatically identifies the words in the conversation information that match the keywords in the keyword database, and determines the words that match the keywords in the keyword database. A keyword in the conversation. Wherein, the keywords in the keyword database are defined and set by an advertisement promotion manager according to an advertiser who needs to advertise, and the keyword is associated with a product or content that the advertiser needs to advertise, for example, when When the advertiser who needs to advertise is A airline, the content that the airline A needs to promote is the special ticket to Japan, then the keywords defined in the keyword database may include “Japan” and “ticket”. , "special airfare", "discounted airfare", "cheap ticket" and other words related to the need to promote products and their synonyms. For example, when an advertiser who needs to promote is a manufacturer of a water heater, and the content to be promoted is a water heater, the corresponding keywords in the keyword database are "water heater", "cooking utensils", etc. The words associated with the product to be promoted. When the "I want to travel to Japan" appears in the conversation information of the user, the keyword extraction module 22 detects the word "Japan" appearing in the conversation information and the keyword "Japan" in the keyword database. The keyword extraction module 22 automatically extracts the word "Japan" in the conversation information as a keyword. When the keyword extraction module 22 detects that the "cooking appliance" in the conversation information matches the words in the keyword library when the user's conversation information "I want to buy a cooking appliance", the keyword extraction module The group 22 automatically extracts the word "cooking utensils" in the conversation information as a keyword.

In the first embodiment, when a plurality of keywords appear in the user conversation information, the keyword extraction module 22 further determines the number of occurrences of each keyword in the predetermined time, and according to the keyword within the predetermined time. The number of occurrences sorts the keywords, and the more occurrences, the higher the keyword ranking.

The advertisement content matching module 23 is configured to retrieve, in the advertisement content database, the advertisement content that matches the keyword in the conversation information. In the first embodiment, the advertisement content inventory is stored in the memory 11, wherein the advertisement content library stores a plurality of advertisement content and a correspondence relationship between the advertisement content and a keyword, wherein the The keyword matches the keyword in the keyword database. For example, as shown in FIG. 3, in the advertisement content library, the advertisement content corresponding to the keyword “Japan”, “ticket” or “special ticket” is the advertisement content used by the advertiser for promoting the special ticket to Japan, and the keyword “water wave” The advertising content corresponding to the "furnace" and "cooking" is the advertising content used by the advertiser to promote the water heater. In the first embodiment, the advertisement content in the advertisement content library may be input by a user, or may be acquired by a network advertisement server by a communication unit (not shown) of the electronic device 300, and The advertising content is updated every predetermined time. The advertisement content may be, but not limited to, text, pictures, videos, animations, and combinations thereof.

In the first embodiment, when the advertisement content matching module 23 determines that one keyword matches a plurality of advertisement content, the plurality of advertisement content matching the keyword is not sorted according to the priority order of the advertisement content. The priority order of the advertisement content may be set by an advertisement promotion manager, for example, the priority level may be sorted according to the amount paid by the advertiser. For example, when a keyword "special ticket" matches the advertising content of two airlines A and B, wherein the priority of the airline B is not higher than the priority order of the airline A, the advertising content matching module 23 arranging the advertisement content of the airline B matching the keyword "special ticket" before the advertisement content of the airline A.

In the first embodiment, when a plurality of keywords appear in a piece of conversation information, the advertisement content matching module 23 sequentially determines the advertisement content that matches each keyword according to the ranking of the keywords.

The advertisement pushing module 24 pushes the advertisement content that matches the keyword in the conversation information to the user. Specifically, in the first embodiment, the method for the advertisement pushing module 24 to push the advertisement content to the user is: detecting whether the user switches to a page that allows the advertisement content to be displayed, for example, the displayable advertisement content. The page can be a browser page or a web page opened by the user. In the present invention, the detection page switching technology is prior art, and details are not described herein again. If the user switches to the page displaying the advertisement content, the advertisement pushing module 24 determines whether a keyword matching the keyword in the keyword database is extracted in the user conversation content, if the advertisement The push module 24 determines that the keyword and the advertisement content matching the keyword are acquired, and then the advertisement content that matches the keyword in the conversation information is pushed to the user. If the keyword matching the keyword in the keyword database is not extracted in the user conversation content, the advertisement pushing module 24 pushes the predetermined advertisement content to the user, wherein the predetermined advertisement content may be Is the highest priority in the ad library. The priority order of the advertisement content may be sorted by the advertisement push manager according to the amount paid by the advertiser.

In the first embodiment, when a keyword matches a plurality of advertisement content, or a plurality of keywords appear in a conversation information such that the advertisement content matching module 23 matches a plurality of advertisement contents, the advertisement pushing module The advertisement content matching module 23 may sequentially push the plurality of advertisement content to the user in turn according to the ranking of the advertisement content, and each advertisement content is displayed for a predetermined length of time, for example, 20 seconds.

In the embodiment of the present invention, the keyword extraction module 22 instantly acquires and updates a keyword according to the content of the conversation of the user, and the advertisement content matching module 23 determines an advertisement that matches the updated keyword according to the updated keyword. The advertisement push module 24 pushes the advertisement content that matches the updated keyword to the user, so that the push of the advertisement content is synchronized with the conversation content and has strong pertinence.

Embodiment 2

In the second embodiment of the present invention, the conversation information acquisition module 21, the keyword extraction module 22, and the advertisement promotion module 24 may be disposed in the electronic device 300, and the advertisement content matching module 23 It can be set in the web advertisement server 400.

The conversation information acquisition module 21 is configured to acquire conversation information of the user from the instant communication tool during a conversation performed by the user through an instant communication tool installed in the electronic device 300.

The keyword extraction module 22 is configured to detect, according to the keyword database stored in the memory 11, the text in the conversation information, and automatically identify the keyword in the conversation information that matches the keyword in the keyword database. Keyword. The keyword database is described in the first embodiment, and details are not described herein again.

The keyword extraction module 22 is further configured to: after obtaining the keyword in the user conversation information, acquire user identification information of the user who inputs the conversation information, and communicate by using the electronic device 300 A unit (not shown) transmits the keyword in the conversation information and the user identification information to the network advertisement server 400. In the second embodiment, the user identification information may be an identification information such as an IP address used by an existing user that does not involve personal privacy.

The advertisement content matching module 23 located in the network advertisement server 400 acquires keywords in the conversation information and retrieves the conversation information in the advertisement content database in the network advertisement server 400. The keyword matches the advertisement content, and sends the advertisement content matching the keyword item in the conversation information to the electronic device 300 according to the user identification information. In the second embodiment, the advertisement content database may be configured by an advertiser in the network advertisement server 400, and the advertisement content database includes a plurality of advertisement contents matching keywords. .

After receiving the advertisement content sent by the advertisement content matching module 23 located in the network advertisement server 400, the advertisement pushing module 24 pushes the advertisement content matching the keyword in the conversation information to the advertisement content. By. The method for the advertisement push module 24 to push the advertisement has been described in the first embodiment, and details are not described herein again.

Embodiment 3

In the third embodiment of the present invention, the advertisement pushing device 100 is disposed in a network advertisement server 400, and the network advertisement server 400 is configured to perform communication connection with at least one electronic device 300. The conversation information acquisition module 21, the keyword extraction module 22, the advertisement content matching module 23, and the advertisement pushing module 24 are all disposed in the network advertisement server 400.

The conversation information acquisition module 21 acquires the conversation information of the user by the electronic device 300, wherein the conversation information further includes the identification information of the user. The identification information of the user may be, but is not limited to, information such as an IP address used by the user that does not involve personal privacy. In the third embodiment, when the user talks by using the instant messaging tool installed in the electronic device 300, the electronic device 300 acquires the conversation information of the user in the instant communication tool and sends the conversation information to the The web advertisement server 400.

The keyword extraction module 22 is configured to extract keywords in the conversation information. The method for obtaining keywords in the conversation information has been described in the first embodiment and the second embodiment, and details are not described herein again.

The advertisement content matching module 23 acquires keywords in the conversation information and retrieves advertisement content matching the keywords in the conversation information in the advertisement content database in the network advertisement server 400. In the third embodiment, the advertisement content database may be configured by an advertiser in the network advertisement server 400, and the advertisement content database includes a plurality of advertisement contents matching keywords. .

The advertisement pushing module 24 sends the advertisement content that matches the keyword item in the conversation information to the electronic device 300 according to the user identification information, so that the electronic device 300 displays the advertisement content to the user. .

Please refer to FIG. 6, which is a flowchart of a method for a preferred embodiment of an advertisement pushing method according to an embodiment of the present invention. The order of the steps in the flowchart may be changed according to different requirements, and some steps may be omitted or combined.

In step S601, the conversation information acquisition module 21 acquires the conversation information of the user during the conversation between the user and the instant communication tool.

In the present embodiment, the conversation information acquisition module 21 instantly acquires the conversation content of the user from the webpage displayed by the instant messaging software application or the electronic device 300 installed in the electronic device 300 for the user to talk. In this embodiment, the conversation information may be text information or voice information. When the conversation information is the voice information, the conversation information acquisition module 21 may first acquire the voice information and then convert the voice information into text information, and obtain the conversation content of the user from the text information.

In step S602, the keyword extraction module 22 extracts keywords in the conversation information.

In this embodiment, the keyword extraction module 22 detects the text in the conversation information according to a predefined keyword database, and automatically identifies the keyword in the conversation information and matches the keyword in the keyword database. Keyword. The keyword database is defined and set by an advertisement promotion manager, and the keyword database stores a plurality of sets of keywords, and the keywords are associated with products or contents that the advertiser needs to advertise.

In step S603, the advertisement content matching module 23 searches the advertisement content database for the advertisement content that matches the keyword in the conversation information.

In the embodiment, the advertisement content inventory is stored in the memory 11, wherein the advertisement content library stores a plurality of advertisement content and a correspondence relationship between the advertisement content and a keyword, wherein the key The word is consistent with the keyword in the keyword database. In another embodiment of the present invention, the advertisement content inventory is stored in the web advertisement server 400.

In step S604, it is determined whether the interface used by the user switches to the page for allowing the advertisement to be played. If yes, step S605 is performed, and if no, step S604 is repeated. In this embodiment, the page that allows the advertisement to be played may also be defined by the user.

In step S605, it is determined whether the keyword matching the keyword in the keyword database is extracted in the user conversation content. If yes, step S606 is performed, and if no, step S607 is performed.

Step S606, pushing the advertisement content that matches the keyword in the conversation information to the user. In this embodiment, if it is determined that one keyword matches a plurality of advertisement content or a plurality of keywords match a plurality of advertisement content, the advertisement pushing module 24 follows the advertisement content matching module 23 for the advertisement content. The sorting sequentially pushes the plurality of advertisement content to the user in turn, each advertisement content being displayed for a predetermined length of time, for example, 20 seconds.

Step S607, the advertisement pushing module 24 pushes the predetermined advertisement content to the user. The predetermined advertisement content may be the advertisement content with the highest priority in the advertisement database. The priority order of the advertisement content may be sorted by the advertisement push manager according to the amount paid by the advertiser.

It is apparent to those skilled in the art that the present invention is not limited to the details of the above-described exemplary embodiments, and the present invention can be embodied in other specific forms without departing from the spirit or essential characteristics of the invention. In addition, it is to be understood that the term "comprising" does not exclude other elements or the singular does not exclude the plural. The plurality of units or devices recited in the system claims may also be implemented by a unit or device by software or hardware.

It should be noted that the above embodiments are only for explaining the technical solutions of the present invention and are not intended to be limiting, and the present invention will be described in detail with reference to the preferred embodiments. Modifications or equivalents are made without departing from the spirit and scope of the invention.

100‧‧‧Advertising push device

11‧‧‧ memory

12‧‧‧ Processor

200‧‧‧Advertising Push System

21‧‧‧Talk Information Acquisition Module

22‧‧‧Keyword Extraction Module

23‧‧‧Ad Content Matching Module

24‧‧‧Ad Push Module

300‧‧‧Electronic devices

400‧‧‧Web Advertising Server

S601-S607‧‧‧ method steps

FIG. 1 is a schematic diagram of a hardware architecture of an advertisement pushing apparatus according to an embodiment of the present invention. 2 is a schematic diagram of an application environment of an advertisement pushing device in a first embodiment of the present invention. 3 is a schematic diagram of an application environment of an advertisement pushing device in a second embodiment of the present invention. 4 is a schematic diagram of an application environment of an advertisement pushing device in a third embodiment of the present invention. FIG. 5 is a schematic diagram of functional modules of an advertisement pushing system according to an embodiment of the present invention. 6 is a flow chart of an advertisement pushing method according to an embodiment of the present invention.

Claims (10)

An advertisement pushing method is improved in that the advertisement pushing method includes: acquiring a user's conversation information during a conversation by the user through an instant communication tool; extracting keywords in the conversation information; and in the advertisement content database Retrieving the advertisement content that matches the keyword in the conversation information; when the page is switched by the instant communication tool to the page allowing the advertisement content to be displayed, determining whether the keyword is extracted in the user conversation content and whether the The advertisement content matched by the keyword; if it is determined that the keyword and the advertisement content matching the keyword are obtained, the advertisement content matching the keyword in the conversation information is pushed; and if not extracted from the user conversation content The predetermined ad content is pushed to the keyword that matches the keyword in the keyword database. The method for advertising push according to claim 1, wherein the predetermined advertisement content is an advertisement content having the highest priority in the advertisement database, and the priority of the advertisement content is not restricted by the advertisement promotion manager. Make settings. For example, the advertisement pushing method described in claim 1 is improved in that the conversation information is text information or voice information; when the conversation information is voice information, the conversation information acquisition module converts the voice information. For text information, and the user's conversation content is obtained from the text information. The method for advertising the advertisement according to claim 1, wherein the method for extracting a keyword comprises: detecting a text in the conversation information according to a predefined keyword database, and automatically identifying the conversation information. a keyword that matches a keyword in the keyword database, wherein the keyword database is defined and set by an advertisement promotion manager, and the keyword database stores multiple sets of keywords. The keyword is associated with the product or content that the advertiser needs to advertise. The advertising push method of claim 4, wherein the advertisement content data store is stored in an electronic device used by a user to talk or stored in a network advertisement server, wherein the advertisement content is The library stores a plurality of advertisement content and a correspondence between the advertisement content and a keyword, wherein the keyword is consistent with a keyword in the keyword database. The advertisement pushing method according to claim 1, wherein the advertisement pushing method matches a plurality of keywords when a keyword matches a plurality of advertisement contents or a piece of conversation information When the content is advertised, the plurality of advertisement contents are sequentially pushed in turn, and each advertisement content is displayed for a predetermined length of time. The method for advertising the advertisement according to claim 6 is characterized in that the matched plurality of advertisement contents are sorted according to a preset priority order, and are sorted according to the priority order of the advertisement contents. The advertisement content is pushed in turn. The method for advertising the advertisement according to claim 1, wherein the method further comprises: after obtaining the keyword in the user conversation information, obtaining the user identification of the user who inputs the conversation information. Information, and the keyword in the conversation information and the user identification information are sent to a network advertisement server, and the conversation information is retrieved in the advertisement content database in the network advertisement server. The keyword in the keyword matches the advertisement content, and pushes the advertisement content matched by the keyword item in the conversation information according to the user identification information. An advertisement pushing device includes: a processor; and a memory, wherein the memory stores a plurality of program modules, and the plurality of program modules are loaded and executed by the processor as claimed in claim 1 The advertisement pushing method described in any one of the eight items. A computer storage medium having stored thereon at least one computer instruction, wherein the instruction is executed by a processor and is loaded with an advertisement pushing method according to any one of claims 1-8.