TW201909074A - Server device that provides advertisement, terminal device, and method Including a database unit, a back-stage server unit, and a game server unit - Google Patents

Abstract

This application discloses a server device that provides advertisement, including: a database unit, a back-stage server unit, and a game server unit. The database unit is used to at least store advertisement data. The back-stage sever unit is used to at least provide advertisement management service. The game server unit is connected to the database unit and is used to be in communication with at least one game terminal device to provide a game service and transmits game data and the advertisement data retrieved from the database unit to the at least one game terminal device, so that when the game server unit receives advertisement effectiveness messages from the game terminal device, the game server unit, in response thereto, supplies virtual currency and transmits the virtual currency to the game terminal device. As such, operation information and network resources can be effectively utilized and marketing effect of the advertisement can be enhanced.

Description

Servo device, terminal device and method for providing advertisement

The present invention relates to a network transmission technology, and more particularly to a server, terminal device and method for providing advertisements.

In the traditional web-based advertising marketing system, the webpage displayed by the browser of the terminal device is provided with an advertisement playing area for displaying advertisement information, a movie, and the like for advertising marketing. However, the appearance of advertisements in the system easily affects the user's browsing of the webpage content or hinders the operation to be performed, so the user usually does not ignore the willingness to view the advertisement. As a result, the effectiveness of such advertisements is greatly reduced, and even negative feelings may arise due to the appearance of advertisements. Therefore, the conventional advertisement marketing system is not effective, and at the same time, the computing information of the terminal device and the waste of network resources are caused.

On the other hand, there are thousands of users of web-based games, and some popular online games even have a million or more users, so these games have become an environment for developing advertising marketing technology. one. Large-scale video games or game consoles, although the number of users is not as good as online games, but because of the special experience in sound and light visual effects, there are still many ethnic groups in use, so this field is also developing advertisements. One of the marketing technology environments. For advertising marketing in games, the prior art has an embedded advertising method, which is placed in a simulated scene displayed on a display screen such as a smart phone, a tablet, a desktop computer, or a video game machine. ad. In addition, there is also a game in which a certain product or merchant conducts advertising marketing. However, since the user is focused on the game, lacking the motivation to watch the advertisement and regard the placement advertisement as a general background, the advertisements are not able to produce too much advertising marketing effect. Therefore, the advertising marketing system of web-based games still needs to be improved to enhance the effectiveness of advertising marketing, and to make the computing information and network resources of terminal devices more effective.

An object of the present invention is to provide a server and a terminal device for providing an advertisement, which are used for realizing an advertisement providing system in a network-based game platform, and effectively utilizing operation information and network resources of the terminal device and the server device. And to improve the effectiveness of advertising marketing.

In order to achieve at least the above object, the present invention provides a server for providing advertisements, comprising: a database unit, a background server unit, and a game server unit. The database unit is configured to store at least the advertising material. The background server unit is coupled to the database unit for providing at least an advertisement management service. The game server unit is coupled to the database unit for communicating with at least one game terminal device to provide a game service, and transmitting the game data and the advertisement data obtained from the database unit to the at least one game terminal device. After the game server unit receives the advertisement effective message returned by the game terminal device, the game server unit provides the virtual currency and transmits the virtual currency to the game terminal device.

In an embodiment of the present invention, the background server unit includes: an advertisement webpage guiding module and a background service module. The advertisement webpage guiding module is configured to provide a webpage corresponding to the advertisement material to at least one game terminal device. The background service module is configured to provide at least an advertisement management service, and the background service module receives the uploaded advertisement data.

In an embodiment of the present invention, the game server unit includes: a game processing module and an advertisement processing module. The game processing module is configured to provide a game service and deliver the game material to the at least one game terminal device. The advertisement processing module is configured to provide an advertisement service, and deliver the advertisement data obtained from the database unit to the at least one game terminal device, where the advertisement processing module receives the advertisement returned by the game terminal device. After the message, the game server unit provides virtual currency and transmits the virtual currency to the gaming terminal device.

In order to achieve at least the above object, the present invention further provides a terminal device for providing advertisements, comprising: a display unit, a sound unit, a communication unit and a processing unit. The communication unit is configured to communicate with a game server unit to obtain game materials and advertisement materials. The processing unit is coupled to the display unit, the communication unit, and the sound unit for controlling the operation of the display unit and the sound unit according to the game data and the advertisement data obtained by the communication unit, wherein the processing unit generates An advertisement valid message is sent to the game server unit, and the processing unit receives the virtual currency provided by the game server unit correspondingly.

In an embodiment of the present invention, after the processing unit displays the advertisement data in response to an advertisement selection message and confirms that the advertisement data is valid, the processing unit generates the advertisement effective message to the game servo unit.

In an embodiment of the present invention, after the processing unit displays an advertisement corresponding to the advertisement data and confirms that the advertisement data is valid, the processing unit requests the user information and the data request from the game server unit. Virtual currency.

In order to achieve at least the above objects, the present invention further provides a method for providing an advertisement, comprising:

Providing a game server unit for communicating with at least one game terminal device to provide a game service; and transmitting, by the game server unit, game material and advertisement data obtained from a database unit to the at least one game terminal device; After the game server receives the advertisement effective message returned by the game terminal device, the game server unit provides the virtual currency and transmits the virtual currency to the game terminal device.

In an embodiment of the present invention, after the game terminal device displays the advertisement data in response to an advertisement selection message and confirms that the advertisement data is valid, the advertisement effective message is generated to the game servo unit.

In an embodiment of the present invention, after the game terminal device displays an advertisement corresponding to the advertisement data and confirms that the advertisement data is valid, the game terminal device requests the user information and the data from the game server unit. To request virtual currency.

In an embodiment of the present invention, after the game server provides the webpage corresponding to the advertisement data and confirms that the advertisement data is valid, the game server unit transmits the user profile and virtual currency related to the opening of the webpage to the game. Terminal device.

Therefore, the foregoing embodiments disclose a server, a terminal device, and a method for providing an advertisement, which are used to implement an advertisement providing system in a network-based game platform, so that computing information and network resources of the terminal device and the server device can be effectively utilized. And based on it to improve the effectiveness of advertising marketing.

In order to fully understand the objects, features and advantages of the present invention, the present invention will be described in detail by the accompanying claims.

1 is a schematic diagram of a system for providing advertisements in an embodiment of the present invention. As shown in FIG. 1, the system 1 for providing advertisements includes a server 10 for providing advertisements and at least one game terminal device 20. For example, the server 10 for providing advertisements is implemented by using one or more cloud servers, for example, various computer servers such as a storage device, a network device, and a computer system or a distributed computer of at least one processing device. For example, the game terminal device 20 is, for example, various computing devices having communication capabilities: a handheld mobile device such as a smart phone or a tablet computer, a desktop or notebook computer, a smart TV, or a digital computer box. Video game console or game console.

As shown in FIG. 1, the server 10 for providing advertisements includes: a database unit 110, a background server unit 120, and a game server unit 130. The database unit 110 is configured to store at least an advertisement material. The background server unit 120 is coupled to the database unit 110 for providing at least an advertisement management service. The game server unit 130 is coupled to the database unit 110 for communicating with at least one game terminal device 20 to provide a game service, and transmitting the game data and the advertisement data obtained from the database unit 110 to the at least one Game terminal device 20. After the game server unit 130 receives the advertisement effective message returned by the game terminal device 20, the game server unit 130 provides the virtual currency and transmits the virtual currency to the game terminal device 20.

In FIG. 1, a system 1 for providing advertisements implements an advertisement providing system in a web-based gaming platform through the server 10 providing the advertisement. By virtue of the architecture of the system, the advertiser can provide advertisements to the game users of the game terminal device 20, such as video, video, and the like, through the system 1 for providing advertisements, when the game terminal device 20 effectively displays or plays the advertisement, and the game is played. After the servo unit 130 receives the advertisement valid message returned by the game terminal device 20, the game server unit 130 provides the virtual currency and transmits the virtual currency to the game terminal device 20, wherein the virtual currency is available for the game. The game provided by the servo unit 130. In this way, the system 1 for providing advertisements can effectively use computing and network resources to enhance the effectiveness of advertising. In detail, since the game user can obtain the virtual currency by watching the advertisement and can be used in the game, the game user has a promotion effect on the progress of the game, thereby contributing to the motivation of the game user to view the advertisement. In addition, the system 1 for providing advertisements enhances the effectiveness of advertisements through the architecture of the game terminal device 20 and the game server unit 130. That is, the game terminal device 20 detects and analyzes the behavior of the game user to verify whether the display of the advertisement is valid, thereby generating an advertisement effective message to the game server unit 130; and using the game server unit 130 to determine the advertisement effective message. Whether virtual currency is provided and transmitted to the gaming terminal device 20. In this way, the computing information and network resources of the terminal device and the servo device can be effectively utilized, and the advertising marketing effect can be improved.

In addition, in an embodiment, the system 1 for providing advertisements may further include a background terminal device 30 for uploading advertisement materials. For example, the advertisement owner or the manager can upload the advertisement data through the background terminal device 30, or manage and set the advertisement data.

For example, the virtual currency can be a virtual currency of the game, and the purpose is to increase the number of coins or items in the player's game. In some embodiments, the game server unit 130 can further improve the state of the game user in the game according to the virtual currency obtained by the game user viewing the advertisement, such as changing from one state to another state; for example, Part or all of the virtual currency obtained by viewing the advertisement is used to pass a certain level of the game, to upgrade in the game, to purchase virtual weapons, to obtain stronger energy or combat power, and the like. However, the implementation of the present invention is not limited by this example, and may be implemented to correspondingly make the virtual currency obtained by the game user for viewing the advertisement differently according to different game types and the advertising nature of the advertisement owner, for example, for shopping. Taiwanese advertisements may set up virtual currency as a gift redemption volume or coupon, and participate in other marketing activities organized by advertising owners.

2 is a block diagram showing an embodiment of the background servo unit of FIG. 1. As shown in FIG. 2, the background server unit 120 includes an advertisement webpage guide module 121 and a background service module 122. The advertisement webpage guide module 121 is configured to provide at least one game terminal device 20 with a webpage corresponding to the advertisement material. The background service module 122 is configured to provide at least an advertisement management service, and the background service module 122 receives the uploaded advertisement data. For example, the background service module 122 receives the connection request of the background terminal device 30, and after the connection is successful, causes the background terminal device 30 to perform advertisement management by using the background service module 122, such as uploading advertisement data to the background service module. 122, or set relevant parameters, such as the time period of the advertisement display, the number or use of the virtual currency that the advertisement is fed back after being effectively viewed. For another example, the background service module 122 is configured to issue an indication to set or change a webpage in the advertisement webpage guide module 121.

3 is a block diagram showing an embodiment of the game servo unit of FIG. 1. As shown in FIG. 3, the game server unit 130 includes a game processing module 131 and an advertisement processing module 132. The game processing module 131 is configured to provide a game service and deliver the game data to the at least one game terminal device 20. The advertisement processing module 132 is configured to provide an advertisement service, and transmit the advertisement data obtained from the database unit 110 to the at least one game terminal device 20, where the advertisement processing module 132 receives the game terminal device 20 After the returned advertisement valid message, the game server unit 130 provides the virtual currency and transmits the virtual currency to the game terminal device 20. In addition, in some embodiments, in which the game user is in the in-game state, the game user may make a request to the game server unit 130 through the game terminal device 20 to improve the state of the game user in the game; Or the game server unit 130 enhances the state of the game user in the game after the advertisement is effectively viewed; for example, the advertisement processing module 132 is configured to receive the request or automatically propose to the game processing module 131 to promote the game use. The requirements for the state in the game.

In some embodiments, the background server unit 120 of FIG. 2 and the game server unit 130 of FIG. 3 may be implemented by using one or more servers. The server includes, for example, a storage device, a network device, and the storage device. The network device is coupled to at least one processing device, wherein the processing device of the server communicates with the terminal device on the network in a wireless or wired manner by using the network device, thereby transmitting data to or receiving data from the terminal device to complete the foregoing. The interaction of the servo unit with the terminal device in any of the embodiments. In addition, the database unit 110 of FIG. 1 can also be implemented by using the aforementioned server. However, implementations of the invention are not limited by the examples described above.

4 is a block diagram showing an embodiment of the terminal device for providing advertisements in FIG. 1. As shown in FIG. 4, a terminal device for providing advertisements includes: a display unit 211, a sound unit 212, a communication unit 213, and a processing unit 214. The communication unit 213 is configured to communicate with a game server unit 130 to obtain game data and advertisement materials. The processing unit 214 is coupled to the display unit 211, the communication unit 213, and the sound unit 212 for controlling the display unit 211 and the sound unit 212 according to the game data and advertisement data acquired by the communication unit 213. The operation unit 214 generates an advertisement effective message to the game server unit 130, and the processing unit 214 receives the game server unit 130. The operation unit 214 generates an advertisement effective message to the game server unit 130. The processing unit 214 receives the game server unit 130. Correspondingly provided virtual currency. In addition, for example, the game terminal device 20 is further configured to detect and analyze the behavior of the game user to verify whether the display of the advertisement is valid, thereby generating an advertisement effective message to the game server unit 130. For example, the game terminal device 20 determines whether the user on the game terminal device 20 is a normal game user, whether the user repeatedly clicks during the advertisement time, whether the advertisement content has expired, and whether the predetermined advertisement benefit is achieved (for example, the completion of the complete broadcast or the stay of a certain time) At least one of the above conditions is used to verify whether the display of the advertisement is valid. However, the implementation of the invention is not limited by this example.

In an embodiment of the present invention, after the processing unit 214 displays the advertisement data in response to an advertisement selection message and confirms that the advertisement data is valid, the processing unit 214 generates the advertisement effective message to the game servo unit 130.

In an embodiment of the present invention, after the processing unit 214 displays an advertisement corresponding to the advertisement data and confirms that the advertisement data is valid, the processing unit 214 requests the user information from the game server unit 130 and According to the request for virtual currency.

FIG. 5 is a schematic flow chart of a method for providing an advertisement in an embodiment of the present invention. As shown in FIG. 5, the method of providing an advertisement includes the following steps.

As shown in step S10, a game server unit 130 is provided for communicating with at least one game terminal device 20 to provide game services.

As shown in step S20, the game data unit 130 transmits the game data and the advertisement data acquired from the database unit 110 to the at least one game terminal device 20.

As shown in step S30, after the game server unit 130 receives the advertisement effective message returned by the game terminal device 20, the game server unit 130 provides the virtual currency and transmits the virtual currency to the game terminal device 20. .

According to the method shown in FIG. 5, since the game user obtains the virtual currency and can be used in the game, the user has a greater viewing motivation for the advertisement, so that the operation information and network resources of the terminal device and the servo device can be effectively enabled. Use, and can improve the effectiveness of advertising marketing.

Based on the method as shown in FIG. 5, it can be further implemented in various ways, which will be described below.

In an embodiment of the present invention, the game terminal device 20 generates the advertisement effective message to the game server unit 130 after displaying the advertisement data in response to an advertisement selection message and confirming that the advertisement data is valid. For example, as shown in FIG. 6, it is a schematic diagram of a user context of an embodiment of a method of providing advertisements. In the present embodiment, the game terminal device 20 displays a screen as shown in FIG. 6, in which the region G1 in the screen indicates the display region of the game, and the regions AD1 to AD3 indicate the display regions of the advertisements 1 to 3, respectively. The operation event generated by the user in the game terminal device 20 can be implemented in different ways in the game terminal device 20. For example, the game terminal device 20 can be implemented as the architecture of FIG. 4, and the game application is executed by the processing unit. The game application includes at least an advertisement play module in addition to the module required for the game operation.

Referring to FIG. 6, for example, when the gaming terminal device 20 receives an event that the cursor of the user moves to the area AD1, the gaming terminal device 20 turns on the sound of the advertisement 1 of the area AD1, for example, through the advertisement playing module. . When the cursor of the user leaves the area AD1, the game terminal device 20 mutes the sound of the advertisement 1 of the area AD1 by, for example, the advertisement playing module. Other advertisements 2 or 3 can also be implemented similarly, and therefore will not be described again.

Please refer to FIG. 6. For example, when the cursor moves to the area AD1 and clicks to select the area AD1 (this can be regarded as generating an advertisement selection message), the game terminal device 20 uses the advertisement playing module to display the advertisement 1 Set to full screen and replay. After the playback is completed, the display of advertisement 1 will return to the preset size. After the advertisement 1 of the area AD1 is played and the display screen of the advertisement 1 returns to the preset size, the game terminal device 20 verifies whether the advertisement is valid, for example, by the advertisement playing module. If it is an active advertisement, the game terminal device 20 generates an advertisement effective message to the game servo unit 130. The game server unit 130 will allocate the virtual currency of the game to the user who views the advertisement 1; for example, in order to dispense the virtual currency of the game, the game server unit 130 sends an effective advertisement update message to the database unit 110, wherein the information The library unit 110 may perform processing such as updating or recording the advertisement 1, such as recording information about the effective advertisement in the database unit 110, and the information about the effective advertisement is, for example, a click record valid for the advertisement, or clicking the advertisement. In addition, the database unit 110 returns a result (such as a message indicating update or recording completion) to the game server unit 130; then, the game server unit 130 issues a virtual currency update message to the database unit 110, wherein The database unit 110 can allocate the virtual currency to the game server unit 130 for the advertisement 1 and the user, and deliver the virtual currency to the game server unit 130, for example, the virtual currency dispensed by the advertisement. The player who clicks on the ad, for example: gold coins, the number of items, the gift voucher provided by the advertising owner, or the coupon. The game server unit 130 transmits the virtual currency to the game terminal device 20 for use by the game terminal device 20 in a game or other network occasion.

In an embodiment of the present invention, after the game terminal device 20 displays an advertisement page corresponding to the advertisement data and confirms that the advertisement data is valid, the game terminal device 20 requests the user from the game server unit 130. Information and legal requirements for virtual currency. In an embodiment of the present invention, after the game server unit 130 provides the webpage corresponding to the advertisement data and confirms that the advertisement data is valid, the game server unit 130 transmits the user profile and the virtual currency related to the opening of the webpage to The game terminal device 20. For example, as shown in FIG. 7, it is a schematic diagram of a user context of an embodiment of a method of providing advertisements. In the present embodiment, the game terminal device 20 displays a screen as shown in FIG. 7, wherein the area G1 in the screen indicates the display area of the game, the areas AD1 to AD3 respectively indicate the display areas of the advertisements 1 to 3, and the area AD1 further displays a network. Road links (such as hyperlinks, or QR codes such as QR codes). The operation event generated by the user in the game terminal device 20 can be implemented in different ways in the game terminal device 20.

Referring to FIG. 7, for example, when the game terminal device 20 receives an event that uses a cursor to move to the area AD1 and directly clicks on a location or an advertisement picture including a network link (such as a hyperlink or a QR code such as a QR code), The game terminal device 20 is guided by the web browser to the advertisement-oriented page (such as through the background server unit 120) and verifies whether the advertisement is valid. If it is an effective advertisement, the virtual currency of the game is distributed.

Referring to FIG. 8, for example, the user additionally uses the mobile device 40 to scan a two-dimensional code such as a QR code on the area AD1, and is guided by the web browser in the mobile device to the advertisement-oriented page (eg, through the background server unit 120). And verify that the ad is valid, if it is a valid ad will be allocated the virtual currency of the game.

In addition, in the embodiment of any of the foregoing scenarios of FIG. 7 and FIG. 8 , the advertisement is clicked or the advertisement QR code is scanned, and the advertisement guided page is guided via the web browser (or through the background server unit 120). After verifying that the advertisement is valid, in order to dispense the game virtual currency, the game terminal device 20 or the mobile device 40 sends an effective advertisement update message to the database unit 110 by using the advertisement guidance page, wherein the database unit 110 can use the advertisement 1 For the process of updating or recording, for example, the information about the effective advertisement is recorded in the database unit 110. For an example, reference may be made to the related content in the embodiment of the scenario of FIG. 6 , and therefore no further details are provided; in addition, the database unit 110 returns Indicates to update or record the completion message result to the ad-oriented page. Then, the advertisement guiding page sends a virtual currency update message to the database unit 110, wherein the database unit 110 can distribute the game virtual currency for the advertisement 1 and the user, and return the distribution result to the advertisement guiding page. The advertisement-oriented page sends a message to inform the game terminal device 20 of the result that the advertisement is clicked or the advertisement QR code is scanned.

In addition, in the embodiment of any of the above-described scenarios of FIG. 7 and FIG. 8, the game information (such as the game progress, status, score, etc.) of the game user in the game terminal device 20 is mainly It is managed by the game server unit 130 in the server 10 that provides the advertisement, and is mainly based on the game information provided by the game server unit 130. Therefore, the game terminal device 20 receives the advertisement being clicked or the advertisement QR code is scanned. After the result, the game terminal device 20 needs to re-request the user data to the game server unit 130 and re-request the game virtual currency to achieve synchronization of the game information. For example, the process of the game terminal device 20 re-requesting the user profile for the game server unit 130 can be implemented as follows: the game terminal device 20 sends a request message requesting user data to the game server unit 130, and the game server unit 130 Sending a request message of the user data to the database unit 110 or other database storing the game information, and the database unit 110 or other database storing the game information returns the related data to the game server unit 130, and the game server unit 130 will User data is transmitted to the game terminal device 20. In addition, for example, the process in which the game terminal device 20 re-requests the game virtual currency to the game server unit 130 may be implemented as: the game terminal device 20 sends a request message requesting the user game virtual currency to the game server unit 130, and the game server The unit 130 sends a request message for the user game virtual currency to the database unit 110 or other database storing the game information, and the database unit 110 or other database storing the game information returns the related data to the game server unit 130. The game server unit 130 transmits the user game virtual currency information to the game terminal device 20. Thereby, after the synchronization of the game information is achieved, the game terminal device 20 can return to the correct game state and play the game competition, so that the game user can obtain a good use experience.

Further, in the embodiment of the above method, for example, whether the game terminal device 20 determines whether the user on the game terminal device 20 is a normal game user, whether the user repeatedly clicks during the advertisement time, whether the advertisement content is expired, or whether At least one of the conditions such as achieving the predetermined advertising benefit (such as complete playback or staying for a certain time or longer) to verify whether the display of the advertisement is valid. However, the implementation of the present invention is not limited by this example, and the gaming terminal device 20 can be configured to detect and analyze the behavior of the game user or take any appropriate conditions to verify whether the display of the advertisement is valid.

Some embodiments further provide a computer or electronic device readable information storage medium having stored thereon a program code (eg, one or more programs or program modules), which can be used to implement any of the above methods for providing advertisements . When the electronic device (e.g., implemented as a server) executes the code, it can cause the electronic device to perform a method of providing an advertisement based on the embodiment of FIG. 5 or other related embodiments. The readable information storage media of these embodiments are, for example but not limited to, optical information storage media, magnetic information storage media or memory such as a memory card, firmware or ROM or RAM.

9 is a schematic diagram of an embodiment of implementing a game application in a game terminal device. As shown in FIG. 9, the game application of the game terminal device 20 includes: a network module 900, an operation event processing module 910, an advertisement playing module 920, a webpage display module 930, a game bottom construction module 940, and game processing. Module 950. The network module 900 is used to process the network connection, for example, by using the communication unit 213 to communicate with the game server unit 130 in a certain network protocol (such as a Socket network interface). The operation event processing module 910 is configured to process user operation events, such as detecting and analyzing information of any user input device according to the operation behavior of the game user, such as a keyboard, a mouse, a joystick, or a touch position. The generated operational event determines whether the user clicks or selects any of the advertising areas or performs a game operation. The advertisement playing module 920 is configured to process the advertisement display and play, and can be used to implement the foregoing advertisement playing module in the embodiment of FIG. 6; for example, the advertisement playing module 920 can further use the video stream of the operating system in the gaming terminal device 20 to play the video stream. The module is used for video streaming or picture playback, and the advertisement playing module 920 can also be implemented to process, determine, and play video streams or pictures. The webpage display module 930 is configured to process the webpage display, and can be used to implement the foregoing display and processing flow of the advertisement-oriented page in the embodiment of FIG. 7 or FIG. 8. For example, the webpage display module 930 can utilize the operating system of the gaming terminal device 20. The webpage browsing module is configured to perform webpage display, and the webpage processing module 930 can also be implemented for processing, judging, and webpage display. The game bottom layer construction module 940 is used to process the game bottom layer construction. Game processing module 950 is used to process game logic. In addition, the game application can be implemented using a game engine platform (such as Cocos2D, Cocos2D-X, Unity3D or any other game engine) to execute on any operating system such as Windows, MacOS, Linux, iOS, or to support WebGL technology. A web game, or a game that can be executed on a game device (such as a PlayStation, XBox, Wii System) or a game console.

Therefore, the foregoing embodiments disclose a server, a terminal device, and a method for providing an advertisement, which are used to implement an advertisement providing system in a network-based game platform, so that computing information and network resources of the terminal device and the server device can be effectively utilized. And based on it to improve the effectiveness of advertising marketing.

The invention has been described above in terms of the preferred embodiments, and it should be understood by those skilled in the art that the present invention is not intended to limit the scope of the invention. It should be noted that variations and permutations equivalent to those of the embodiments are intended to be included within the scope of the present invention. Therefore, the scope of protection of the present invention is defined by the scope of the patent application.

1‧‧‧System for advertising

10‧‧‧Proxy server for advertising

20‧‧‧Game terminal device

30‧‧‧Backend terminal device

40‧‧‧Mobile devices

110‧‧‧Database unit

120‧‧‧Background servo unit

121‧‧‧Advertising webpage guide module

122‧‧‧Backstage service module

130‧‧‧Game Servo Unit

131‧‧‧ Game Processing Module

132‧‧‧Advertising Processing Module

211‧‧‧Display unit

212‧‧‧Sound unit

213‧‧‧Communication unit

214‧‧‧Processing unit

900‧‧‧Network Module

910‧‧‧Operation event processing module

920‧‧‧Advertising Module

930‧‧‧Web display module

940‧‧‧ Game bottom layer construction module

950‧‧‧ Game Processing Module

G1, AD1~AD3‧‧‧ area

1 is a schematic diagram of a system for providing advertisements in an embodiment of the present invention. 2 is a block diagram showing an embodiment of the background servo unit of FIG. 1. FIG. 3 is a block diagram showing an embodiment of the game servo unit of FIG. 1. FIG. FIG. 4 is a block diagram showing an embodiment of a terminal device for providing advertisements in FIG. FIG. 5 is a schematic flow chart of a method for providing an advertisement in an embodiment of the present invention. 6 is a schematic diagram of a user context of an embodiment of a method of providing an advertisement. FIG. 7 is a schematic diagram of a user context of an embodiment of a method of providing an advertisement. [Fig. 8] is a schematic diagram of a user context of an embodiment of a method of providing an advertisement. FIG. 9 is a schematic diagram showing an embodiment of realizing a game application in a game terminal device.

Claims (10)

A server for providing advertisements, comprising: a database unit for storing at least advertisement data; a background server unit coupled to the database unit for providing at least an advertisement management service; and a game server unit, The database unit is coupled to communicate with at least one game terminal device to provide a game service, and transmit the game data and the advertisement data obtained from the database unit to the at least one game terminal device, where the game server unit receives After the advertisement effective message transmitted by the game terminal device, the game servo unit provides the virtual currency and transmits the virtual currency to the game terminal device. The server device for providing an advertisement according to claim 1, wherein the background server unit comprises: an advertisement webpage guiding module, configured to provide a webpage corresponding to the advertisement material to at least one gaming terminal device; and a background service module For providing at least an advertisement management service, the background service module receives the uploaded advertisement data. The server device for providing an advertisement according to claim 1, wherein the game server unit comprises: a game processing module for providing a game service, and transmitting the game material to the at least one game terminal device; and an advertisement processing a module for providing an advertisement service, and transmitting the advertisement data obtained from the database unit to the at least one game terminal device, after the advertisement processing module receives the advertisement effective message returned by the game terminal device, The game server unit accordingly provides virtual currency and transmits the virtual currency to the gaming terminal device. A terminal device for providing advertisements, comprising: a display unit; a sound unit; a communication unit for communicating with a game server unit to obtain game data and advertisement data; a processing unit coupled to the display unit, the communication unit The unit and the sound unit are configured to control the operation of the display unit and the sound unit according to the game data and the advertisement data obtained by the communication unit, wherein the processing unit generates an advertisement effective message to the game servo unit, the processing unit Receiving the virtual currency provided by the game servo unit correspondingly. The terminal device for providing an advertisement according to claim 4, wherein the processing unit generates the advertisement effective message to the game server unit after the processing unit displays the advertisement data in response to an advertisement selection message and confirms that the advertisement data is valid. The terminal device for providing an advertisement according to claim 5, wherein the processing unit requests the user to the game server unit after the processing unit displays an advertisement page corresponding to the advertisement data and confirms that the advertisement data is valid. Information and legal requirements for virtual currency. A method for providing an advertisement, comprising: providing a game server unit for communicating with at least one game terminal device to provide a game service; and transmitting, by the game server unit, game material and advertisement data obtained from a database unit to the game device At least one game terminal device; after the game server unit receives the advertisement effective message returned by the game terminal device, the game server unit provides the virtual currency and transmits the virtual currency to the game terminal device. The method for providing an advertisement according to claim 7, wherein the game terminal device generates the advertisement effective message to the game servo unit after displaying the advertisement data in response to an advertisement selection message and confirming that the advertisement data is valid. The method for providing an advertisement according to claim 7, wherein the game terminal device requests the game server unit to use the web page corresponding to the advertisement data in response to an advertisement selection message and confirms that the advertisement data is valid. Information and legal requirements for virtual currency. The method for providing an advertisement according to claim 9, wherein the game server unit transmits the webpage corresponding to the advertisement material and confirms that the advertisement data is valid, the game server unit transmits the user profile and the virtual related to the opening of the webpage. Currency to the gaming terminal device.