TW201832157A - a closing to / touching an interactive projection marketing system - Google Patents

Abstract

The present invention relates to a closing to / touching an interactive projection marketing system which comprises a projection unit which is connected to a network system capable of projecting a picture onto a plane and playing a sound; a detection unit, A plurality of images, distances, touches or sounds of a plurality of consumers; and an interactive unit connected to the detection unit and the projection unit and capable of detecting, based on the detection unit One or more of the images, distances, touches or sounds of one of several consumers to drive the projection of the projection unit and play the corresponding sound; thus, it is possible to provide consumers with more convenient information and services, Not only to businesses with advertising efficiency, but also allows business activities and consumer interaction, and can create a more interesting purpose of interactive consumption.

Description

Proximity / Touch Interactive Projection Marketing System

The present invention relates to a marketing system, and in particular, to a type of information and services that can provide consumers with more convenience and diversification, which not only allows businesses to have advertising benefits, but also allows businesses' activities to interact with consumers, and can create a more Proximity / touch interactive projection marketing system for the purpose of interesting interactive consumption.

People can't get along with each other without leaving others. In today's fast-changing technology, all hardware and software are developing and progressing to meet people's living and consumer needs such as food, clothing, living, and entertainment. However, even with the Internet and all kinds of electronic equipment being so developed today, the services provided by businesses have not been fully integrated, nor have they been further integrated with places and made further audio and video with consumers. interactive. Therefore, how to provide consumers with more convenient and diversified information and services, and create a more interesting interactive consumption purpose, is the subject that the inventors want to solve.

In view of the imperfection of the conventional marketing system, the inventor finally developed this kind of information and services that provide consumers with more convenient and diversified research and development after a long period of continuous research and development. Activities interact with consumers, and can create a more interesting interactive / proximity interactive projection marketing system for the purpose of interactive consumption. The proximity / touch interactive projection marketing system of the present invention includes a projection unit, which can be connected to a network system, can project a picture to a plane and play sound; a detection unit, which is used to detect Measure one or more of the image, distance, touch or sound of one or more consumers; and an interactive unit, which is connected to the detection unit and the projection unit, and can be based on the detection by the detection unit One to several images, distances, touches, or sounds of one to several consumers are used to drive the projection unit to project corresponding films and play corresponding sounds. The main purpose of the present invention is to provide consumers with more convenient and diversified information and services, which not only allows businesses to have advertising benefits, but also allows businesses' activities to interact with consumers, and can create a more interesting interactive consumption purpose. In order to make it easier for the examiner to understand the features of the present invention, please refer to the description of the embodiments of the present invention.

Please refer to FIG. 1. FIG. 1 is a block diagram of a proximity / touch interactive projection marketing system according to the present invention. The proximity / touch interactive projection marketing system of the present invention includes: a projection unit 10, which can be connected to a network system (which can be a cloud system), can project a screen onto a plane and play sounds; A detection unit 20 is used to detect one or more of images, distances, touches or sounds of one or more consumers; and an interaction unit 30 is connected to the detection unit 20 and the projection unit 10 And can drive the projection unit 10 to project the corresponding film and play the corresponding sound according to one to several images, distances, touches or sounds detected by the detection unit 20 to one or more consumers; In this way, consumers can provide more convenient and diversified information and services, not only make businesses have advertising benefits, but also allow businesses to interact with consumers, and create a more interesting interactive consumption purpose. There are many implementations of the foregoing interactive unit 30. For example, when a consumer approaches, the projection screen jumps to the purchase page to stimulate the consumer to purchase, or to allow the system to play interactive games with the consumer. When winning, a QRCODE of a gift or promotion appears; Or the projection screen can be designed with flashing buttons or menus to attract consumers to touch it. The proximity / touch interactive projection marketing system of the present invention may further include a sales unit 40, which is built on a network system and can be connected to the projection unit 10, the detection unit 20, and the interaction unit 30. Online sales of food, clothing, housing, transportation, education, and various types of civilian supplies can also be used as a distribution platform for distribution materials, without the need to pick up heavy objects to meet the needs of life, the sales unit 40 can include a bar code The generating unit is convenient for a user to scan through a smart device. The sales unit 40 allows a merchant to put on or off the goods or services to be sold. The proximity / touch interactive projection marketing system of the present invention may further include an analysis unit 50, which may be connected to the projection unit 10, the detection unit 20, the interaction unit 30, and the sales unit 40 to analyze users Gender, age, type of consumption and amount spent. According to the proximity / touch interactive projection marketing system of the present invention, the analysis unit 50 can push advertisement contents according to different attributes of users based on past sales data, and place corresponding advertisement videos, and User interaction to automatically and continuously adjust push advertising content. In addition, in the proximity / touch interactive projection marketing system of the present invention, the analysis unit 50 may include age and gender analysis, time slot gender analysis, advertisement slot analysis, sales category analysis, and sales amount analysis. It is worth mentioning that the proximity / touch interactive projection marketing system of the present invention may further include an APP system 60, which can be installed on a smart portable device and can be connected to a network system (can be a cloud system) ), The APP system 60 allows the smart portable device to approach a specific one to several stores to receive advertisements (such as store discount messages) within a certain distance or in the area where they receive this one to several specific one to several stores ), Or you can get preferential discounts through interactive games, and then use the discounts in stores to complete transactions, and you can further send cross-information to the analysis unit 50 to develop potential customers outside the physical channel. The following is an embodiment of the present invention applied to a chain store, which includes interactive games, product promotion, back-office management, time-limited promotions, mobile GOAPP, and big data analysis reports. By combining with chain stores or public spaces such as stations, To achieve the purpose of marketing life. The proximity / touch interactive projection marketing system of the present invention may include the following systems, which are described below: Big data analysis system: It is used to collect and analyze customer and purchase information, and it can be used for subsequent marketing decisions. Please see the attached picture. two. Advertisement playback system: It is used to play advertisements to passing customers. The system screen includes: 1. Front-end screen 1. Sequential playback of the scheduled content: The advertising rotation is dynamically scheduled according to the management platform, and the content supports videos (MP4), pictures (JPG, PNG), (the yellow box A in the diagram below) ) 2. Support text marquee carousel: text marquee is always running. Each play list can be edited with 1 group of text (the blue box in the figure below) 3. Function drainage module: Function menu on the right ( There are a total of 3 buttons that cannot be added) and the page jumps (the green frame in the C frame in the diagram below). The function menu has 4 pictures (including 1 base picture and 3 button pictures) that can be used on the management platform by the device ( Branch) Replacement ‧ If the device is offline, hide the module when the button is pressed. The projector emits a sound effect (the sound effect cannot be replaced on the management platform) 4. 1 QRCode is fixed in the lower left corner (as shown below), each video / picture Ads can upload their own QRcode strings. If there is no key input string, the QR code is hidden and not displayed. 5. After scanning the QR Code, the mobile phone performs two actions: (1) Call the API and pass the value to the back-end database for number counting (2 ) Open this QRcode on your phone (For example: open the mobile APP download page, or open the mobile APP program, or open a general web page with a browser, etc.) 6. Idle processing mechanism: No one is left for 45 seconds (fixed and cannot be changed) on other pages for a period of time. Operation returns to the main screen. 2. Management platform (1) Media 1. Media list: (1) All uploaded media lists are displayed using thumbnails, and basic information is displayed including: media type (picture, video), video name, video size, upload time information . (2) Media category-Provides the use of media classification folders to quickly find uploaded media. (3) Provide label function, you can quickly search based on the label in the future. (4) Create new media files 2. Add new media: upload videos (MP4), pictures (JPG, PNG) (1) select a client name (2) enter a media category (movies / pictures) to facilitate future management of uploaded media. (3) It can provide future management convenience for uploading media descriptions. (4) The label function can be added to provide a fast search function in the future, reducing the time to think about keywords and input. (5) Choose to upload files, and provide continuous multi-selection using Shift or individual multi-selection of media using Ctrl. (6) The upload file provides a delete function and a return mechanism, which can be deleted individually or all. (7) Upload or cancel uploading media (8) Added Search function, you can search by video file name. (2) Playlist 1. Playlist list (1) shows the playlist and usage status currently established. Does the playlist currently use the playlist name? Playlist attributes (routine play, interstitial play) Total play time information (2) Create a playlist Perform playback of media content before executing the play schedule (3) Search for a keyword search, provide the first Search function in one word, including Chinese and English fonts (4) Edit / Delete can edit and modify the created playlist, or delete the created playlist (5) The left edit bar can drag the video to continue. 2. Create a new playlist (1) Enter the playlist title, such as the advertisement in the morning of January (2) Enter the description of the play content (3) Enter the marquee text, up to 500 words, and set one marquee for each playlist , You can adjust the background color and text color (enter the RGB value, if the input value is wrong, the default value is displayed: white text on a black background), you cannot directly preview (4) choose the playback device direction (please choose landscape) (5) choose playback List attributes, insert play? (Please tick OFF insert play) (6) Add play content (7) Select play style (please select full version) (8) Select play media file (with thumbnail display), provide keywords to search for media, Provide the first word for search function, including Chinese and English fonts (9) Play media preview function (10) Enter the name of this chapter (Please enter the customer name-product name, the report can be displayed) (11) Total media playback Time (the video will automatically display the original video seconds, and the picture can be set to play) (12) Enter the QRcode URL string corresponding to each video / picture (if no input, the QRcode is hidden and not displayed) (13) Save the changes (Complete new playback content) (14) Disable settings (check ON) (1 5) Save changes (Complete playlist creation) (16) Display successful completion of playlist (17) Display on playlist list (18) Press the release button to confirm that the playlist can be published 3. Insert play (full screen play) (1) Select the playlist attribute and insert it? (Tick ON Insert) (2) Select the device (branch) to insert this playlist (3) Save the changes and insert this playlist to all selected devices immediately ( 4) The play time is the total length of the playlist. Play once (3) Schedule 1. Schedule list (1) Added play schedule function. (2) Switch the view mode according to the day, week or month mode. (3) Switch between viewing date and month. (4) The red line is the current time. (5) Digital broadcasting terminal equipment being executed. (6) Playlist in progress (click to edit the clicked play schedule) 2. Create a new schedule (1) Fill in the name of the play schedule. (Required field) (2) Select the playlist that has been created to play. (3) Select the playback date (4) Specify the playback start time and end time (5) Periodic, unchecked-"Day of the day" is a non-periodic scheduled periodicity, check-Select the playback start date and end Date, and specify the playback period for each day, day of the week, and day of the month (6) Select the specified device (branch) to play, you can use Shift to select multiple devices continuously or use Ctrl to select multiple devices (7). The play schedule has been added and released (IV) Sidebar 1. List screen 2. Press Add / Modify Sidebar (1) to enter the name of the sidebar (2) Upload 3 buttons and 1 each Background image (JPG, PNG) (3) Check the device (branch). If a store device has previously uploaded data, at this time, after uploading and storing it, the store will directly change to the latest uploaded data. There are devices (branch stores) all Checked buttons 3. No schedule can be set and cannot be previewed 4. The device list can display the name of each device (branch) in the sidebar 5. The buttons are fixed to 3 and cannot be added 6. The buttons are hidden when the device is offline (5 ) Report 1. The selected time range of the advertisement rotation data on the main screen, for example, 2017/1/1 ~ 2017/1/3 1, the platform can display the following message, and can export the CSV file playback time (year, month, day, hour, minute) / device (branch) / chapter name (customer name-product name) / media format / playback seconds / QRcode scan Times 2. Consumer gender and age reports, provided monthly 3. Select the time range of button number data, such as 2017/1/1 ~ 2017/1/31, then the platform can display the following message, and can export CSV file device (store) / sidebar name / number of times 3. Shopping system: It allows customers passing by to switch to this system when approaching or touching. The projection screen can use video and audio effects to attract customers to approach or touch. First, the front screen 1. Click the first button to enter the shopping screen, first display the dynamic picture of the small hand for 2-3 seconds (use 2-3 pictures to display the dynamic), and then display the product page, a total of 5 pages can be swiped left and right (You can also press the button.) Page turning 2. Each page has a corresponding QR Code, and the position is fixed (as shown in the figure below) 3. The mobile phone scans the QR Code and performs two actions: (1) Call the API to pass the value to Backstage database to count people (2) Mobile phone opens this QR code link URL (general web page) 4. Each page has a countdown day display, the position size is fixed (as shown in the figure below) 5. The screen returns to the main screen after 45 seconds of inactivity (Seconds cannot be changed by the management platform) 2. Management platform (1) Setting 1. List screen 2. Add / modify merchandise shelves (1) You can enter merchandise shelf names (2) Upload 5 pages of pictures (JPG, PNG), if you upload less than 5 pictures, It will copy and fill up to 5 pages in sequence. If there is no upload picture, the purchasing power button is invalid (3) 5 pages each select the customer name (4) 5 pages each enter a set of URL strings (if no input (The QR code at the front desk is hidden and not displayed) (5) Enter a date on each of 5 pages as the deadline for the countdown days. After being put on the shelf, the countdown days will be displayed. After 0 days (including 0 days), the front desk will be hidden. Show (6) Check the device (branch). If a store device has previously uploaded data, then the store will directly change to the latest uploaded data after uploading and saving. PS All devices (branch stores) are checked. 3. No row The process can be set and cannot be previewed. 4. The device (branch) list can display the shelf name of each device (branch). 5. The page is fixed at 5 pages and cannot be added. (2) Statement 1, selected time range, such as 2017 / 1/1 ~ 2017/1/31, the platform can display the QRcode scanned list, and export the CSV file scan time (Year, month, day, hour) / device name (branch) / customer name / picture file name 2. Record the time point of each page change and directly display the history list on the platform For example: device name (branch) / customer name / picture file Name / Shelf Date four. Monopoly system: 1. Front-end screen 1. Click the second button to enter the monopoly screen 2. The mobile phone scans the QR Code and performs two actions: (1) Call the API to notify the background to send the serial number to the foreground, and at the same time, the background cancels the serial number ( 2) Open the QRcode link URL on the mobile phone (for example: open the mobile APP download page, or open the mobile APP program, or use a browser to open a general web page, etc.) 3. The position of the QR code and serial number is fixed (as shown in the figure below) ), Only the QR Code will be displayed before scanning, and the serial number will appear after scanning. 4. When the countdown is 20 seconds, the extended time button will jump out and the position size will be fixed (as shown in the figure below). Each time you press the extended time button, it will be extended for 20 seconds (the number of seconds cannot be changed) (Changed by the management platform) 5. Check that there are still no serial numbers available when you press the happiness serial number (1) If the serial number is used up, the QR code will be hidden (2) If there is a serial number, the QR code is displayed, but the serial number is used up before scanning, No serial number is displayed after scanning 6. Jump back to the main screen after the screen is idle for 45 seconds (seconds cannot be changed by the management platform) 2. Management platform (1) Settings 1. List screen 2. Add / modify basemap (1) Project name can be entered (2) Upload a basemap (JPG, PNG) (3) Select a customer name (4) The time since the selected project (if outside this time, the QR code is hidden) (5) Enter a set of URL strings (if not entered, then (QR code is hidden and not displayed) (6) Serial number can be imported, 1 field CSV file (serial number cannot be added / cannot be deleted) (7) Check the device (branch), if a store device has previously uploaded data, this After uploading and saving, the store will directly change to the latest uploaded data. PS All devices (branch) have all checked buttons (8). One email can be entered. If the serial number is cancelled during the event period, an email notification will be sent. The email content includes Customer name, picture file name, but your company needs a mail server to perform this function 3. No schedule can be set, no preview can be made 4. Device list can show the project name of each device (branch) 5. The page is fixed to 1 page , Cannot be added any more (II) Statement 1. The selected time range, such as 2017/1/1 ~ 2017/1/31, then flat It can display the scanned list of QRcode, and export the CSV file. Scan time (year, month, day and hour) / device (branch) / customer name / basemap file name 2. Record the time of page change and directly display the history list at For example on the platform: device name (branch) / customer name / basemap file name / shelf date / delisted date 3. The platform displays the following information in time: customer name / project name / number of cancelled serial numbers (can be clicked to expand and display: Number of serial numbers cancelled by each branch) / Number of unregistered serial numbers Fives. Discount system: 1. Front screen 1. Click the third button to enter the discount screen 2. After the pull bar is pulled down, the roulette starts to rotate, and each time the game results will be connected to win (cannot be modified to not win), a total of 5 Prize (the number of serial numbers can be set by the management platform), there will be a pop-up window displaying QR Code after the connection wins 3 seconds 3. When pulling down the bar, call the API to notify the background to send the serial number to the foreground, and the background will cancel this serial number 4. Scan the QR Code Then, the mobile phone opens the URL linked to this QR code (for example: open the mobile APP download page, or open the mobile APP program, or open a general web page with a browser, etc.) 5. The style / position / size of the pop-up window of QRCode and serial number is fixed (As shown in the figure below), only the QRCode will be displayed before scanning, and the serial number will appear after scanning. When the countdown is 20 seconds, the QRCode window will pop up the time extension button, the position size is fixed (as shown in the figure below), each time you click to extend the time The button is extended for 20 seconds (the number of seconds cannot be changed by the management platform). 7. Check if there is any serial number when pulling down the pull bar. If all the serial numbers of 5 prizes are used up, the `` Ming Xie patrons '' window will pop up. 8. Screen Rear 45 seconds jump back to the main screen (the number of seconds can not be changed by the management platform) 2. Management platform (1) Setting 1. List screen 2. Add / modify the basemap, you can enter the project name (1) Upload a basemap and a turntable image (composed of 5 small images from top to bottom) ), The file format is limited to JPG, PNG PS on the turntable picture from top to bottom, the first picture is 1 award, the second picture is 2 awards, and so on (2) select the customer name (3) the time since the selected event (If outside this time, the "Ming Xie patrons" window will pop up after the pull) (4) 5 groups of award names can be entered, only 5 can be fixed and 1 group of URL strings can be entered (if no Enter, you ca n’t save and publish), every time the pulls will be connected to win (5) Each award name can be imported into the corresponding serial number, because each time the pulls will win, so a random number is drawn from all the serial numbers, winning The rate is: The number of the prize serial number / the number of all serial numbers PS is imported into a CSV file of 2 fields (the serial number cannot be added / deleted) For example: 1, AB0001 1, AB0002 2, BA0001 2, BB0002 (6) Check the device (Branch), if a branch device has previously uploaded data, at this time, the store will directly replace the newly uploaded data after uploading and storing. Shop) Select all checked options. (7) One group of emails can be entered. If all serial numbers are cancelled during the event period, an email notification will be sent. The email content includes the customer name and project name, but your company needs a mailserver to perform this function. 3. No schedule can be set, Cannot preview 4. The device list can display the project name of each device (branch) 5. The page is fixed at 1 page and cannot be added (2) Report 1. Selected time range, such as 2017/1/1 ~ 2017/1/31 , The platform can display the QRcode scanned list, and can export the CSV file scan time (year, month, day and time) / device (branch) / customer name / basemap file name 2. Record the time of page change and directly display The history list is on the platform, for example: device name (store) / customer name / basemap file name / shelf date / delisted date 3. The platform promptly displays the following information: customer name / project name / award name / number of cancelled serial numbers (can be clicked Expansion display after entering: Number of serial numbers cancelled by each branch) / Number of unregistered serial numbers The above is only a detailed description of the present invention through a preferred embodiment. However, any modifications and changes made to this embodiment, such as changes in the types and methods achieved by various units, etc., do not depart from the spirit and scope of the present invention. From the above detailed description, those skilled in the art can understand that the present invention can indeed achieve the aforementioned purpose, and it has indeed complied with the provisions of the Patent Law, and filed an application for an invention patent in accordance with the law.

10‧‧‧ Projection Unit

20‧‧‧ Detection Unit

30‧‧‧ Interactive Unit

40‧‧‧Sales Unit

50‧‧‧analysis unit

60‧‧‧APP system

FIG. 1 is a block diagram of a proximity / touch interactive projection marketing system according to the present invention.

Claims (7)

A proximity / touch interactive projection marketing system includes: a projection unit, which can be connected to a network system, can project a picture to a plane and play sounds; a detection unit, which is used to detect Measure one or more of the image, distance, touch or sound of one or more consumers; and an interactive unit, which is connected to the detection unit and the projection unit, and can be based on the detection by the detection unit One to several images, distances, touches, or sounds of one to several consumers to drive the projection unit to project the corresponding video and play the corresponding sound; this can provide consumers with more convenient and diverse information and services , Not only allows businesses to have advertising benefits, but also allows businesses' activities to interact with consumers, and can create a more interesting interactive consumption purpose. The proximity / touch interactive projection marketing system described in item 1 of the scope of the patent application, which may further include a sales unit, which is built on the network system and can be used with the projection unit, the detection unit and the interaction unit. It can be used to sell food, clothing, housing, transportation, education, and music. It can also be used as a distribution platform for distribution materials. It can meet the needs of life without the need to pick up heavy objects by boat and car. The sales unit can Contains a bar code generating unit, which is convenient for users to scan through a smart device. The sales unit allows businesses to put on or off the goods or services they want to sell. The proximity / touch interactive projection marketing system described in item 2 of the patent application scope, which may further include an analysis unit, which can be connected to the projection unit, the detection unit, the interaction unit and the sales unit for Analyze the user's gender, age, consumption type and consumption amount. For example, the proximity / touch interactive projection marketing system described in item 3 of the scope of patent application, wherein the analysis unit can push the advertisement content according to the different attributes of the user based on the past sales data to deliver the corresponding content. Video and audio, and can automatically adjust the content of the advertising based on user interaction. According to the proximity / touch interactive projection marketing system described in item 3 of the scope of patent application, the analysis unit may include age and gender analysis, time slot gender analysis, advertisement slot analysis, sales category analysis, and sales amount analysis. For example, the proximity / touch interactive projection marketing system described in item 1, 2, 3, 4 or 5 of the scope of patent application can still include an APP system, which can be installed with smart carry On the device, the APP system allows the smart portable device to approach a specific one to several stores to receive advertisements (such as store discount messages) within a certain distance or under the same area from the one to several specific one to several stores. ), Or you can get preferential discounts through interactive games, and then use the discounts in stores to complete transactions, and you can further send cross-information to the analysis unit, which can develop potential customers outside the physical channel. Proximity / touch interactive projection marketing system as described in the scope of patent application for items 1, 2, 3, 4, or 5, which may further include an advertising playback unit, a promotion unit, and Monopoly Unit.