TW201814621A - Media delivery method and apparatus - Google Patents

Abstract

A media delivery apparatus comprising a processor, a user input interface and a media data output device is disclosed. The processor is to execute stored instructions to present a menu representing a plurality of media data types which is available for delivery upon selection. The media data types include media data of a first type and media data of a second type. The processor is to execute stored instructions to deliver media data of the first type in response to selection made at the user input interface, to operate a timer to track and store time of media delivery and to store a cumulative time credit. The processor is to execute stored instructions to deliver media data of the second type in response to selection made at the user input interface. The processor is to determine and limit time of delivery of the media data of the second type depending on the cumulative time credit, and/or to deliver media data of a first type in accordance of user preference.

Description

 Media delivery method and device  

The present disclosure relates to a media delivery method and apparatus, and more particularly to digital media data delivery over a computer network.

There are a variety of media delivery methods/systems/platforms, such as Youtube, which operate generally by delivering media data and interstitial ads among them, but the pay and revenue ratio of advertisers is often less than ideal due to a number of factors.

It is an object of the present disclosure to provide a media delivery device comprising a processor, a user input interface and a media data output device, the processor executing stored instructions to present a menu indicating that the plurality of media are available for delivery upon selection a data type, the media data type comprising a first type of media data and a second type of media data, the processor executing the stored instructions to deliver the first in response to a selection made at the user input interface Type of media data, operating a timer to track and store the time of media delivery, and storing accumulated time credits; the processor executing stored instructions to deliver the second type in response to a selection made at the user input interface Media data, the processor determines and limits the delivery time of the second type of media data based on the accumulated time credit, and/or delivers the first type of media data according to user preferences, and further user preferences may be stored in the specific In the user's preference profile, the smart phone is the media delivery device in the present disclosure. The appropriate example.

By providing the user with a choice, the user has the right to decide on the nature or type of the first type of media data (or credit acquisition media data), such as the advertisement to be received, the user will be more likely to accept the data, making the content provider Efforts are more valuable.

By providing a choice to the user, the user can obtain the media data by viewing the credit, and further obtain credit for viewing the marketable data (eg, a movie), and the content provider can obtain the revenue associated with the advertisement.

Figure 1 is a flow chart of the media delivery system of the present disclosure.

1A is a flow chart of an exemplary mobile medium receiving device of the present disclosure.

2A through 2F are diagrams of example screen shots generated by a processor, such as a processor of a smart phone, when executing the example application.

Figure 2G is a schematic illustration of the present invention showing four channels simultaneously on a single display screen.

FIG. 3 is a flow diagram showing an example operation of application software in accordance with the present disclosure.

Figure 4 is a flow diagram of the main components of the present disclosure at the location of the content server.

In order to facilitate the review committee to have a better understanding and understanding of the technical means and operation process of this disclosure, the following examples are combined with the drawings, which are described in detail below.

Referring to Figures 1 and 1A, a media delivery method and apparatus, an exemplary media delivery system includes a smart phone and a server connected to a network, the network including a wireless network, an electronic device, or a network, wherein the smart phone is Examples of portable mobile devices, and generally include a main body, a microprocessor, a memory, a display, and other input/output interfaces and telecommunications interfaces, the input/output interfaces may include a keyboard, a USB port, wireless data or a WLAN port, or both Used as an input device and as a touch screen panel for an output device, while most components of a smartphone, such as a microprocessor, memory, display, input/output interface, and/or telecommunications interface, are mounted on a printed circuit board or Assembled into modules.

The present disclosure facilitates the operation of plural media data, including user registration, user account identification, media data request, media data receipt, media data delivery, media delivery control, and tracking applications, which are downloaded and acted as resident programs prior to initiating media operations And stored in the memory of the smartphone, when executing instructions stored in the memory, the processor will load the application and generate a user interface, such as a graphical user interface, on the display screen to facilitate user interaction. The user will then interact with the smartphone through the user interface to register and then operate the smartphone as an exemplary media delivery device to select and request media data delivery. The media data may include movie data, audio data or other digital data.

To facilitate the initiation of the operation, the processor will generate a login screen upon startup of the resident application, the login screen displaying icons for user login and new user registration. In order to participate in this public interaction, the user will first need to obtain and register an account or start on the login page. To obtain a user account and password, the new user will need to provide personal information such as username, gender, email address, mobile number and / or other personal information, such as age, nationality, occupation, family status, etc., will set up a user profile/data/profile containing the above personal information for each user account and store it on a remote server or primary server. Although the server can be a distributed server without loss of generality.

Registered users can log in and proceed to the first substantive page.

After completing and confirming the selection of the item or service of interest and/or preference, the processor will execute the stored instructions to proceed to the next substantive page. On the exemplary first substantive page as shown in FIG. 2A, the following example icons and buttons are shown:

a) "User Settings" button.

b) "Time Mining" button.

c) "Time Wallet" icon.

d) "Channel" button.

e) "Tools" button.

The "User Settings" button allows the user to change, modify and/or update personal information and preference information after registration. Updated user profiles, including updated preference profiles, will be uploaded or synced to the remote or primary server.

Once the "Time Mining" button is launched, it will result in "time mining" or "credit acquisition" media data being delivered/delivered to the smartphone, as well as enabling the user to collect and accumulate credits in the user account.

The credits obtained and accumulated are displayed in a "time wallet" which is displayed in a time display format and shows the time, accumulated time or time remaining available for the user to spend or spend.

The "Channel" button, when launched, will result in the delivery of categories of entertainment media data that are available for the user to select. Once selected and activated, the "time-consuming" media data will be transferred to the smartphone and the credit will be deducted or consumed based on the delivery time of the "time-consuming" media data.

The "Tools" button allows the user to search for programs, edit a list of favorite programs, and contact the application's service provider.

Referring to FIG. 2A again, on the exemplary first substantial page, the display screen is always maintained in the horizontal format, and is divided into a left half screen displaying a "channel" button, a top right screen quadrant displaying a time wallet, and The lower right screen quadrant of the Time Mining button is displayed.

The User Settings button and the Tools button are also included below the Time Wallet icon in the upper right screen quadrant, which displays the time balance or credit balance.

After selecting the "Settings" button, the upper right screen quadrant displays options for selecting entry/exit application notifications, editing user profiles, ad selections, and returning to the remaining time of the viewing as shown in FIG. 2B.

In the options of the profile, the user is invited to edit the profile, as shown in Figure 2C, the user will be notified of the newly added content by pushing the notification.

In the option of ad selection, the user is invited to provide information about the goods and services and/or preferences of interest, the categories of goods and services provide a choice on the display screen, and the user can operate by using a touch screen (where the display screen is a touch screen) or Use other input devices to drag the selected category into the collection box to select the category of interest.

See Figure 2D, where the display remains in landscape format and is divided into left half screens to display multiple credit contribution categories, such as categories of goods and services; upper right screen quadrant to display confirmation buttons; lower right The screen quadrant displays the selection box labeled "Drop your selection to this +". The five example categories are five lines on the left half of the screen, including luxury, women, adults, and more. Of course, where appropriate, more or less credit contribution categories may be provided on the display for selection, and the user must select at least one credit contribution category, but the user may of course choose a plural that is commensurate with lifestyle diversity. The credit contribution category, then the user-selected credit contribution category will be added as a preference profile to the user profile and contain the preference information.

Referring to Figure 2E, after selecting the "Channel" button, the processor will execute the stored instructions to continue to deliver the marketable media, and the example categories of marketable media included on the left half of the screen include "celebrities", "Movies," "Online Broadcasting," "Professional," and "Supernatural."

The media data that can be sold by the present disclosure generally refers to media data that the public is willing to pay, and examples of the marketable media data of the present disclosure include, for example, entertainment, games, sports, gossip, social, news, broadcast, music, religion, or other useful, Hopeful or valuable information.

After selecting the "Tools" button in the upper right screen quadrant, the upper right screen quadrant displays the options shown in Figure 2F: "Search", "Favorite" and "Contact Us", the user can be their favorite marketable media. To create a shortcut or remove it from your favorites/favorites.

When selecting the "Time Mining" button as shown in Figure 2A, the processor will execute the stored instructions to continue to transmit/deliver "Time Mining" or "Credit Acquisition" media data, which typically includes and advertising, Relevant media data for campaigns or other events, marketing, marketing surveys, branded product or service promotion, politics, publicity, public appeals, policies or other announcements. Of course, such media data may be marketable if it is well made, successful, or extremely popular, or becomes "hot in the city" for any reason. The media data in this disclosure may include audio data, film data, text data, digital data, or any combination thereof without loss of generality.

In some embodiments, the credit-acquisition media data to be delivered/delivered is linked to the user's preference profile based on the preference information stored under the user account. For example, if the user selects "luxury", "female", and "adult" as the preferred credit contribution category or simply as the preferred category, then the advertising material such as the selected movie clip of the selected category will be delivered to the smartphone.

In some embodiments, the display screen can be divided into multiple sub-screens to facilitate simultaneous delivery of multiple movie clips. For example, the processor can execute stored instructions to divide the display screen into left or right halves and add two screen quadrants similar to the first or second physical page to transfer media in three channels. The data is viewed simultaneously, or the processor can execute a store instruction to divide the display into four screen quadrants or more as shown in FIG. 2G to transfer media data in four or more channels for simultaneous viewing. Without loss of generality. In the case of transmitting media data on multiple media channels to view in parallel or simultaneously, the processor will select different categories of media data that do not conflict with each other when executing the stored instructions, so that media data of the same category will not be out. Now on the same screen. Differences in categories are preferred to reduce direct or unfavorable competition on the same screen. For example, advertising films about adult toys, adult movies, and advertising films about religious evangelism are not selected to appear on the same screen to avoid embarrassment. As another example, advertisements for ice cream, soft drinks, and diabetes drugs may not be selected for simultaneous display. Alternatively, the processor of the remote server may select an advertisement for a complementary category for simultaneous display when executing the stored instructions.

For example, advertisements for adult movies and contraceptive products, alcoholic beverages, and advertisements for non-drinking vows can be displayed simultaneously. The processor can execute the stored instructions to determine whether the credit acquisition categories are the same or different, and whether the credit acquisition categories are complementary, compatible, and/or conflicting, according to predetermined conflict and/or compatibility rules during operation. For example, ice cream, beauty care, amusement parks, and car advertisements shown in Figure 2G are considered compatible, and parameters and classification systems can be designed and set up to facilitate the determination or evaluation and delivery of "best match" advertisements to pass the process. The device is displayed at the same time.

In some embodiments, to facilitate automatic, compatibility, competing, and/or conflicting between various media data and, in particular, credit acquisition media data, by the processor when executing stored instructions. It is determined that each credit acquisition media data file can be assigned a set of feature parameters that include feature properties sufficient to facilitate efficient determination.

Media data can be randomly selected from categories. In some embodiments, if more than one advertising medium is suitable for delivery on one of a plurality of delivery channels as "best match" or "compatible" media for making with the remaining delivery channels or the remaining multiple delivery channels Simultaneously displayed, the "best match" advertisement that will be displayed as one of the simultaneously displayed media will be randomly selected or may be selected based on the pre-assigned weight value.

If there are not enough "best match" ads to be displayed simultaneously on the available number of media delivery channels, then compatible or complementary ads in categories not classified as "preferred" categories will be displayed based on the stored preference information, as long as these Categories do not conflict or compete.

In some embodiments, a weighted credit system can be employed. For example, certain categories may have higher weights and will receive more credit for the same viewing time. For example, viewing multiple advertisements simultaneously can obtain credits commensurate with the number of channels displayed simultaneously.

In addition to tracking the total or overall delivery time or total "mining time" of media content for all credit contribution categories during "time mining" communications, the processor of the smartphone or the processor of the remote server is also operated to track and store the transmitted/delivered The delivery time of each media content or media data. In some embodiments, a single media delivery time will be used to determine the debt or expense paid by the principal (eg, content provider, brand owner, or advertising agency). In some embodiments, the total media delivery time associated with a particular credit acquisition media data file can be converted to a payable advertising fee, as shown in FIG.

In some embodiments, the smart phone tracks and stores the delivery time of a single media content, and the delivery time is sent to the remote server in real time or at the end of each "time mining" communication.

During operation, the accumulated credits may be continuously displayed in the "Time Wallet" icon (which may depend on the time available). Of course, users can choose to hide the "time wallet" or other icons. Upon completion of the time mining communication, the obtained credit or credit balance will be stored on the device and/or transmitted to the remote device, such as a cloud server or a remote server, via a local area network, cellular network or the Internet.

The user can choose to receive marketable media content data. In order to receive the saleable media content data, the user will need to selectively launch one of the available buttons corresponding to the different primary types of saleable content on the left half of the second substantive page, in this embodiment a "celebrity" , "Movies", "Online Broadcasting", "Professional", "Supernatural". A list of titles for the various marketable media data files available under the main type will appear on the screen. When the user selectively selects one of the available buttons corresponding to the selected title, the processor will communicate with the media data source (eg, a remote server) when executing the stored instructions, and the remote server will operate to The media data file of the selected title is transferred to the smartphone. The delivery/transmission of the media data file will trigger the operation of the timer or "time wallet". The time credit line corresponding to the media delivery time will be deducted from the credit balance. If there is no longer a time credit available or a time credit balance available, the delivery will stop.

The time credit consumed by receiving the marketable media content is calculated, tracked, and monitored by the processor, and the time credit balance is maintained based on the media delivery time. In addition, the processor will provide the remote server with delivery time information related to the delivery or viewing time of each particular marketable media content file. The remote server's processor will then compile a total viewing or delivery time for each particular marketable media content file and pass a time report to the content provider. The total viewing or delivery time can be converted to content fees, usage fees or gratuities given to the content provider or its agent to encourage better media production.

The user can return to the second substantive page and obtain and accumulate time credits by receiving the delivery of the credit acquisition media data. The acquired and accumulated time credit will be available for viewing of the next saleable media content.

Please refer to Figure 3 again for an overview of the operation of the application and the main components.

In some embodiments, the marketable content (or marketable media data content file) is transmitted by the remote server in segments to a smart phone as a media player, or more specifically in the form of an encrypted segment to reduce The risk of media piracy.

In an exemplary embodiment, as an exemplary application of DRM (Digital Rights Management), a random password is used to instantly encrypt the video content to stream the marketable content as a protected movie stream. In this DRM application, features employed include real-time authentication and hash generation, as well as real-time hash-based instant media encryption.

Referring to Figure 4, the media data file delivery request sent by the smartphone of the exemplary media player in its exemplary application is received by a content server (which is, for example, a remote server). Upon receiving a media data file request, the remote server will perform user authentication. After successfully authenticating the user account, the server aggregates the user profile, time balance, and media or media ID, and obtains the real-time generated encryption key (hash). With appropriate authentication, it is determined that the media file delivery request is generated from an authorized source (eg, a dedicated application) that will authenticate the user profile and time balance data and release the encryption key. At the same time, the requested media side encrypts with the same encryption key and is then streamed to the media player. During streaming/streaming, the remote server can randomly restart the entire key generation process described above, and the period of encryption key regeneration is unpredictable.

When the next segment is received, or when the user stops streaming, the processor immediately executes the stored application to remove the media cache (if any) on the smartphone.

To facilitate protected movie streaming, an improved streaming server based on the HTTP real-time streaming protocol and a server for handling password generation and delivery are used in an exemplary embodiment. As an example, media encryption with AES with a 128-bit random password transmitted over HTTPS can be used.

To enhance protection against piracy such as unauthorized use, storage, copying, etc. of movie content, each movie stream can be transmitted as multiple encrypted blocks with multiple keys, such that each encrypted block has a unique key, and The key will be delivered in real time. Furthermore, the encrypted media blocks can be of variable length and cannot be stored on the receiving device, ie the smartphone or its associated memory.

The present disclosure has been described by way of example with reference to the accompanying drawings, and the drawings and drawings are not intended to limit the scope of the disclosure, for example, although the smart phone has been used as an exemplary media display device, the desktop type A computer, laptop, tablet, smart TV or game console can function as a media display device without loss of generality; in addition, the title type and category are merely exemplary, and other title types and categories can be additionally used as options or Replace without losing generality. While advertising content is used as an example of credit-acquisition media content, credit-acquisition media content may be non-advertising in nature.

The above is only the preferred embodiment of the present disclosure, and the scope of the present disclosure is not limited thereto; therefore, the simple equivalent changes and modifications made by the scope of the disclosure and the description of the invention are All should remain within the scope of this disclosure.

Claims (23)

 A media delivery device includes a processor, a user input interface, and a media data output device; wherein the processor executes the stored instructions to present a menu indicating a plurality of media data that are available for delivery upon selection, the media data types including a first type of media data and a second type of media data; and the processor executes the stored instructions to deliver the first type of media data, operating a timer in response to a selection made at the user input interface Tracking and storing the time of media delivery and storing the accumulated time credit; the processor executing the stored instructions to deliver the second type of media data in response to the selection made at the user input interface; and the processor is The accumulated time credits determine and limit the delivery time of the second type of media data, and/or deliver the first type of media data based on user preferences pre-stored in the user profile.    The media delivery device of claim 1, wherein the processor generates classification information about the types of available media data for presentation on the media data output devices, the classification information including the media data types. Is credit earning media or credit consumer media.    The media delivery device of claim 1 or 2, wherein the processor provides a menu of content specific information in a form that can be selected as credit earning media or credit consumption media for the user to select. .    The media delivery device of any of claims 1 to 3, wherein the media data output devices are display screens, and the media data includes movie data for presentation on the display screen.    The media delivery device of claim 4, wherein the media data types and media data titles that are selectable are selectable on a display screen that serves as the user input interface.    The media delivery device of claim 4, wherein the processor determines a commercial classification of the first type of media data available for delivery, and delivers the media data having the first type and different business classifications. To display simultaneously on the display by dividing the display into a plurality of content display windows.    The media delivery device of any of claims 1 to 6, wherein the processor displays a time credit, or a time credit available for consumption, when the media data is delivered to the device.    The media delivery device of any of claims 1 to 7, wherein the processor tracks and stores the media selection history and uses the media data selection history to create a user-specific profile.    The media delivery device of any of claims 1 to 8, wherein the device comprises a telecommunications interface; and the processor executes the stored instructions to request media delivery, receive the media via the telecommunications interface Data and output time credits.    The media delivery device of any one of claims 1 to 9, wherein the second type of media data is transmitted in a plurality of separately encrypted media ends, the media ends are separated and each individual media is separated The end is encrypted with a specific key that is specific to the media side; and the processor decrypts the encrypted media end using the real-time segment specific key received from outside the device, and combines the decrypted segments with For continuous transmission.    The media delivery device of any of claims 1 to 10, wherein the processor executes the stored instructions to operate the timer to track and store each individual title and number of the second type of media data. The delivery time of the two types of media data, and the delivery time information is provided to the source of the media data.    A media delivery device comprising a processor that, upon execution of stored instructions, delivers a plurality of types of media data to a user account, the media data types comprising a first type of media data and a second type of media data; The processor executes the stored instructions to deliver the first type of media data in response to the first type of request, operates a timer to track and store the time of media delivery, and stores the accumulated time credit; and wherein the processor Executing the stored instructions to deliver the second type of media data in response to the second type of request; and the processor determines and limits the delivery time of the second type of media data based on the accumulated time credits.    The media delivery device of claim 12, wherein the processor receives the user data and creates a user profile file and a user preference file before delivering the media data after executing the stored instructions.    The media delivery device of claim 13, wherein the processor executes the stored instructions to select the first type of media data for delivery to the user account, the selection being made with reference to the user preference profile. .    The media delivery device of claim 12, wherein the processor continuously tracks and stores the media data delivered to the user account upon execution of the stored instructions.    The media delivery device of claim 12, wherein the processor executes the stored instructions to receive each individual title of the second type of media data delivered to the user account, and the second type Delivery time information of the media data; and information about the total delivery time of each individual title and the second type of media data for the second type of media data delivered to the plurality or all of the user accounts.    The media delivery device of claim 16, wherein the processor executes the stored instructions to store and classify the total delivery time of the first type of media data as a debt that can be paid by the content provider. Taking time; and the total delivery time of the second type of media data to store and classify as a content provider's fee earning time.    The media delivery device of any of claims 12-15, wherein the processor executes the stored instructions to select and deliver a plurality of first type of media data files for use on a single display screen. Simultaneously displaying on a plurality of channels; and wherein the processor executes the stored instructions based on user preference information stored in the user profile file or the user preference file and based on characteristic parameters associated with the first type of data file The plurality of first type of media data files are selected to reduce the possible conflicts, incompatibilities, competencies, and non-complementarities inherent in the media data files.    A system for media delivery, comprising the device of any one of claims 1 to 11 and the media delivery device of any of claims 12-18.    A media data delivery method, the method comprising: a processor executing a stored instruction to present a menu on a display screen indicating a plurality of media data types available for delivery upon selection, the media data types including a first type of media data and a second type of media data; the processor executing the stored instructions to deliver the first type of media data in response to a selection made at a user input interface, operating a timer to track and store media delivery time, and storage accumulation Time credit; the processor executing the stored instructions to deliver the second type of media data in response to a selection made at the user input interface; and the delivery of the second type of media data is time limited and the time The restriction is determined by the accumulated time credit and/or the delivery of the first type of media data is based on user preferences defined in the user profile.    A media data delivery method, the method comprising: a processor executing stored instructions to receive and store a user profile associated with a user account; the processor executing the stored instructions to deliver a plurality of requests upon receiving a request from the user account Media data, the media data type comprising a first type of media data and a second type of media data; the processor executing the stored instructions to deliver the first type of media data, recording a time credit obtained by the user account, and recording the user The accumulated time credit obtained; and the processor executing the stored instructions to deliver the second type of media data subject to a time limit determined by the accumulated time credit.    The method of claim 21, wherein the processor executes the stored instructions to deliver the first type of media data based on preferences pre-stored in the user profile.    The method of claim 21, wherein the processor executes the stored instructions to deliver a plurality of media files having the first type of media data in a plurality of channels for display on a user display screen. Simultaneous viewing; and wherein the processor executes the stored instructions to reference pre-stored attribute parameters of the plurality of media files to determine a plurality of the first type with respect to possible conflicts, incompatibilities, competencies, and non-complementarities The properties of the media file.