CN110073390A - Media delivery method and apparatus - Google Patents
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- CN110073390A CN110073390A CN201780070263.1A CN201780070263A CN110073390A CN 110073390 A CN110073390 A CN 110073390A CN 201780070263 A CN201780070263 A CN 201780070263A CN 110073390 A CN110073390 A CN 110073390A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Abstract
Disclose a kind of media delivery device, including processor, user input interface and media data output equipment.The processor can execute the instruction of storage so that menu is presented, and indicate multiple media data types once selection for delivery.The media data type includes the media data of the first kind and the media data of Second Type.The processor can execute storage instruction come deliver the media data of the first kind, operation timer in response to the selection made at the user input interface track and store media transmitting time and storage accumulation time credit.The processor can execute the instruction of storage to deliver the media data of the Second Type in response to the selection made in the user input interface.The processor can determine and limit the passing time of the media data of the Second Type according to the time credit of the accumulation, and/or the media data of the first kind is delivered according to user preference.
Description
Technical field
This disclosure relates to media delivery method and apparatus, more particularly to the Digital Media by computer network
The delivery of data.
Background technique
Existing various media delivery method/systems/platform, such as Youtube etc., generally through delivery matchmaker
Volume data and therebetween break for commercialsy to run, but it is gray pay it is more not satisfactory because of factors than often with income.
Summary of the invention
Disclose a kind of media delivery device, including processor, user input interface and media data output equipment.It is described
Processor can execute the instruction of storage so that menu is presented, and indicate multiple media data types once selection for delivery.Institute
Stating media data type includes the media data of the first kind and the media data of Second Type.The processor can execute storage
Instruction come delivered in response to the selection made at the user input interface first kind media data, operation
Timer come track and store media transmitting time and storage accumulation time credit.The processor can execute storage
It instructs to deliver the media data of the Second Type in response to the selection made in the user input interface.The processing
Device can determine and limit the passing time of the media data of the Second Type according to the time credit of the accumulation, and/or
The media data of the first kind is delivered according to user preference.User preference can store matches in the preference specific to user
It sets in file.Smart phone is the suitable example of media delivery device herein.
In some embodiments, the processor can generate the classification information about useable medium data type so as in institute
It states and is presented on media data output equipment, the classification information includes that media data type is that credit earning media or credit disappear
Take media.
In some embodiments, the processor carrys out the matchmaker of selection can be used as credit earning media or credit consuming media
The form of volume data title provides the menu of content specific information for selection by the user.
In some embodiments, alternative media data type and media data title connect being used as user's input
It is selectable on the display screen of mouth.
In some embodiments, the media data output equipment be display screen and the media data include for
The video data presented on the display screen.
In some embodiments, wherein the processor determines the business point of the media data of the first kind for delivery
Class, and the media data with the first kind and different business categories is delivered, by the way that display screen is divided into multiple contents
Display window come on a display screen simultaneously shown.
In some embodiments, the processor can show the time letter when media data is delivered to described device
With or for consumption time credit.
In some embodiments, the processor can track and store media selection history and be selected using the media
History founds user's certain profiles.
In some embodiments, described device includes telecommunication interface；And the processor can execute the instruction of storage with
Media delivery, receiving media data and output time credit are requested by the telecommunication interface.
In some embodiments, the media data of the Second Type is passed in a manner of multiple media segments individually encrypted
It send, the media segment can be separated and each independent media segment is encrypted with section specific key, and described section of specific key is special
Due to the media segment；And the processor will use the received real-time section specific key outside described device and encrypt to decrypt
Media segment, and combine the segment of decryption for continuously transmitting.
In some embodiments, the instruction that the processor executes storage carrys out operation timer, to track and store second
The passing time of the media data of each individual titles and Second Type of the media data of type, and by passing time information
It is supplied to the source of media data.
According to another aspect of the present disclosure, another media delivery device is disclosed comprising processor, the processor
Once execute storage instruction just a plurality of types of media datas are consigned into user account, the media data type includes the
The media data of one type and the media data of Second Type;The instruction that wherein processor can execute storage comes in response to
The request of one type and deliver the media data of the first kind, operation timer track and store media transmitting time
And the time credit of storage accumulation;And wherein the processor can execute the instruction of storage come asking in response to Second Type
Seek and deliver the media data of the Second Type;And wherein the processor can be according to the time credit of the accumulation come really
The passing time of media data that is fixed and limiting the Second Type.
According to the another aspect of the disclosure, a kind of system for media delivery is disclosed comprising two kinds of above-mentioned matchmakers
Body delivery installation.
According to the another further aspect of the disclosure, a kind of media data delivery method is disclosed, which comprises
Processor executes the instruction of storage so that menu to be presented on a display screen, indicates multiple matchmakers once selection for delivery
Volume data type, the media data type include the media data of the first kind and the media data of Second Type;
The processor executes the instruction of storage to deliver described the in response to the selection made at user input interface
The time of media transmitting and the time credit of storage accumulation are tracked and stored to the media data of one type, operation timer;
And
It is described to deliver in response to the selection made in the user input interface that the processor executes the instruction of storage
The media data of Second Type;And
Wherein domination and the time restriction of the delivery of the media data of the Second Type by time restriction are by described
The time credit of accumulation determines and/or the delivery of the media data of the first kind is limited according in user profiles
User preference.
According to another aspect of the present disclosure, another media data delivery method is disclosed, which comprises
Processor executes the instruction of storage to receive and store user profiles associated with user account;
The processor executes the instruction of storage to deliver media data when receiving from the request of the user account,
Media data type includes the media data of the first kind and the media data of Second Type;
The instruction that the processor executes storage is obtained with delivering the media data of the first kind, recording the user account
The time credit for the accumulation that the time credit and record user obtained obtains;
The instruction that the processor executes storage is propped up with delivering by by the accumulated time credit come the time restriction determined
The media data for the Second Type matched.
By providing a user selection, so that user is to the media data of the first kind, (or credit obtains/earns media number
According to), such as advertisement to be received, property or type have the say, user will be easier to receive data, make content provider
Make great efforts more valuable.
By providing a user selection, user is allowed to obtain media data by viewing credit to obtain for seeing
See/consume can sales media data/credit consuming media data (such as film) credit, content provider can obtain by wide
Accuse associated income.
Detailed description of the invention
Hereinafter reference will be made to the drawings describes the disclosure by example, in which:
Fig. 1 is the schematic diagram for showing the media delivery system according to the disclosure；
Figure 1A is the block diagram according to the exemplary mobile media reception device of the disclosure；
Fig. 2A to 2F is according to the disclosure by processor, for example, smart phone processor when executing exemplary application
Exemplary screen picture generated；
Fig. 2 G is to show on single display screen while showing four broadcast/delivery channel schematic diagram；
Fig. 3 is the block diagram for showing the exemplary operation of the application software according to the disclosure；
Fig. 4 is the block diagram for showing the main component in place of content server；
Fig. 5 is the schematic diagram for showing another media delivery system according to the disclosure；
Fig. 5 A is the exemplary screen picture for showing the main screen of the another exemplary application program according to the disclosure；And
Fig. 6 A to 6H is the exemplary screen picture according to the another exemplary application program of the disclosure.
Specific embodiment
Present pre-ferred embodiments are provided with reference to the accompanying drawing, in order to explain the technical scheme of the invention in detail.
As shown in Figure 1, exemplary media delivery system includes the smart phone and server for being connected to communication network, it is described
Communication network includes telecommunication network, computer network and/or internet.Smart phone be portable mobile apparatus example and
Generally include main body, microprocessor, memory, screen/display and other input/output interfaces and telecommunication interface.It is defeated
Enter/output interface may include keyboard, USB port, wireless data or the port WLAN or not only can be used as input equipment but also available
Make the touch screen panel of output equipment.Most of components of smart phone, for example, microprocessor, memory, display screen, input/
Output interface and/or telecommunication interface are mounted on printed circuit board or are assembled into module.
According to the promotion media data of the disclosure operate, including the identification of user's registration, user account, media data request,
Media data reception, media data deliver, media delivery control and tracking, application program be downloaded and starting media manipulation
It is stored in the memory of smart phone as resident program before.When executing instruction stored in memory, processing
Device generates user interface, such as graphic user interface by loading application programs and on a display screen, in order to user interactive operation.
Then, user will be interacted by user interface with smart phone, to register and then to operate smart phone as exemplary matchmaker
Body delivery installation selects and media data is requested to be delivered.Media data may include video data, audio data or other numbers
Digital data.
In order to promote the starting of operation, processor will generate logon screen in the starting of resident applications.Login screen
Curtain display is logged in for user and the icon of new user's registration.In order to participate in the interactive operation according to the disclosure, user will first
Need to acquire and register with account or in login page as the beginning.User account and password are obtained, new user will need to provide
Personal information, such as user name, gender, e-mail address, phone number and/or other personal information information, such as age, state
Nationality, occupation, family status etc..It will include user profiles/data/configuration of above-mentioned personal information for the setting of each user account
File, and be stored in server, such as in remote server or primary server, although server can be distributed server and
Without loss of generality.
Registration user can log in and proceed to the first substantive page.
After completing and confirming interested commodity or service and/or the selection of preference, processor will execute storage
Instruction is to proceed to next substantive page.On the exemplary first substantive page as shown in Figure 2 A, following example figure is shown
Mark and button:
A) " user setting (Settings) " soft button.
B) " time excavates (Time Mining) " soft button.
C) " time wallet (Time Wallet) " icon.
D) " channel (Channel) " soft button.
E) " tool (Tools) " soft button.
" user setting " button allows user changes, modifications and/or update personal information and preference information upon registration.
The user profile of update, the preference profile including update will be uploaded or be synchronized to long-range or primary server.
" time excavation " button will lead to " time excavation " or " credit acquisition/credit earning (credit once activating
Gaining) " media data is delivered/is transmitted to smart phone and allows users to that credit is collected and accumulated in user account.
The credit for obtaining and accumulating is shown in " time wallet ", show and show with time showing format for
The obtained time of user effort or consumption, institute's accumulated time or remaining time.
" channel " button will lead to the delivery of the classification of the entertainment medium data for user's selection in activation.Once choosing
It selects and activation can result in " time loss " media data and be transmitted to smart phone, and will be according to " time consumption " media data
Passing time deduct or consumed credits.
" tool " button allows user's searching programs, and the service of the list and contacts application of editing favor program provides
Quotient.
On the exemplary first substantive page as shown in Figure 2 A, display screen is always maintained at horizontal format, and is drawn
Be divided into display " channel " button half screen of a left side, show time wallet upper right side screen quadrant/tetra- branches (quadrant) and
Show the lower right screen quadrant of " time excavation " button.
" user setting " button and " tool " button are also contained in " time wallet " icon in the screen quadrant of upper right side
Lower section shows time remaining sum or credit balance.
Selection activate " setting " soft button after, upper right side screen quadrant show as shown in Figure 2 B be used for select into
Enter/exit application notification (Notification), editor user profile files (Profile), advertisement selection (AD
Selection) and return viewing remaining time option.
In the option of profile, user is invited to edit personal information, just as shown in Figure 2 C.User will by sending out notice come
Learn newly added content.
In the option of advertisement selection, user is invited to provide the information of interested commodity and service and/or preference.Commodity
There is provided on a display screen with the classification of service for selection, and user can be by using touch screen operation (wherein display screen
It is touch screen) or other input equipments are used, the classification of selection is dragged in collecting box, to select interested classification.
Fig. 2 D show example page, and wherein display screen keeps in horizontal format and is divided into left half screen, with
Show multiple credit contribution classifications, such as the classification of commodity and service;Upper right side screen quadrant, to show ACK button
(confirm);Lower right screen quadrant, with show labeled as " by Your Excellency selection drag to this+" selection case (in figure not
It shows).Five example categories are in the five-element on left half screen, including luxurious (Luxury), women (Female), adult
(Adult) etc..Certainly, in appropriate circumstances, can provide on a display screen more or less credit contribution classification with
It is selective.An at least credit must be selected to contribute classification, but what user can of course select to match with life style diversity
(selection by user as shown is transferred to what ACK button lower section was shown by left half screen to the credit contribution classification of plural number
And two kinds of credits to user's confirmation contribute classification, i.e. necessity (necessity) " and life message (Life Info) ").
Then, the credit contribution classification that user selects will be added to user profile as preference profile, and include preference letter
Breath.
After selection activates " channel " soft button, the instruction for executing storage is continued transmission by processor can sell matchmaker
Body, just as shown in Figure 2 E.Include on left half screen can sales media example categories include " famous person (Celebrity) ",
It is " film (Movie) ", " online broadcasting (Online Radio) ", " professional (Professional) " and " supernatural
(Supernatural)".This paper can sales media data refer generally to the public be ready payment media data.This paper's sells
The example for selling media data includes such as amusement, game, sport, Eight Diagrams, social activity, news, broadcast, music, religion or other has
, desirable or valuable information.
After " tool (Tools) " soft button in selection activation upper right side screen quadrant, upper right side screen quadrant is shown
Option as shown in Figure 2 F: " search (Search) ", " favorite (Favorites) " and " contact us (Contact Us) ".With
Family can for oneself favorite can sales media removed from favorite/collection to create shortcut, or by it.
When selection activation " time excavation " soft button as shown in Figure 2 A, processor will execute the instruction of storage to continue
Transmission/delivery " time excavation " or " credit acquisition " media data.Credit obtain media data generally include with advertisement, election contest or
It is other activity, marketing, marketing investigation, brand product or service promote, politics, publicity, the public appeal, policy or it is other bulletin etc.
Related media data.Certainly, if such media data makes, is successfully or extremely welcome or because any excellently
Reason and become " whole city heat words ", then may also can sell.Media data herein may include audio data, video counts
According to, text data, numerical data or any combination of them and without loss of generality.
In some embodiments, according to the preference information stored under user account, the credit of to be delivered/transmitting obtains matchmaker
Volume data is linked to preference file/profile of user.For example, if user select " luxury ", " women " and " adult " as
It is preferred that credit contributes classification or is in brief preferred classes, then the show and colour of the advertisement video segment of such as selected classification
It is passed to smart phone.
In some embodiments, display screen can be divided into multiple sub-screens, in order to transmit multiple piece of video simultaneously
Section.For example, processor can execute the instruction of storage, display screen is divided into left-half or right half part and plus with the
One or the second two screen quadrant as substantive classes of pages, media data to be transmitted in three broadcast/delivery channel with same
When watch or processor can execute store instruction, by display screen be divided into four screen quadrants as shown in Figure 2 G or with
On, media data is transmitted in channel to broadcast/deliver in four or more, without loss of generality to watch simultaneously.Multiple
In the case where media data is transmitted on media broadcast/delivery channel concurrently or simultaneously to watch, processor is executing storage
Instruction when will the mutual different classes of media data that does not conflict of selection so that the media data of the same category does not appear in together
On one screen.Variant classification is that preferably, occur direct or unfavorable competition on same screen to reduce.For example, about at
People's toy, the advertisement video of adult movie and the advertisement video preached about religion will not be selected to appear in same screen
On, to avoid embarrassment.As another example, may not select to make the advertisement of ice cream, soft drink and diabetes medicament same
When show.On the other hand, the processor of remote server can select the complementation for being used for while showing when executing the instruction of storage
The advertisement of classification.
For example, the advertisement of the advertisement of adult movie and contraceptive product, alcoholic beverage and not drunk driving vow can be shown simultaneously.
The instruction of the executable storage of processor is to determine that credit obtains according to scheduled conflict and/or compatibility rules in operation
Taking classification is identical or different and credit whether complementary, the compatible and/or conflict that obtains classification.For example, ice shown in Fig. 2 G
River in Henan Province leaching, aesthetic nursing, amusement park and automotive advertising are considered as compatible, and can be designed and set up parameter and categorizing system, so as to
In determining or assessing and delivering " most matching " advertisement, to make while show by processor.
In some embodiments, in order to promote by processor execute storage instruction when between various media datas and
Automatically determining for compatibility, complementarity, competition and/or the conflict carried out between media data is especially obtained in credit, often
One credit, which obtains media data file, can distribute one group of characteristic parameter, and it includes the characteristic properties for being enough to promote effectively to determine.
Media data can be randomly choosed from classification.In some embodiments, wherein if more than one advertising media
It is suitable for being delivered on the one in multiple delivery channels as " most matching " or " compatibility " media, to deliver frequency with remaining
Road or remaining multiple delivery channel are made while being shown, then " most matching " for being displayed as one of media shown simultaneously is wide
Announcement can be randomly chosen, or can be selected according to the weighted value of predistribution.
If come without enough " most matching " advertisements while being shown in the media delivery channel of quantity available, by basis
The preference information stored come the compatibility that is shown in the unfiled classification for " preferably " classification or the advertisement of complementation, if these
Classification does not conflict or competes.
It in some embodiments, can be using weighting credit system.For example, the possible weight with higher of certain classifications,
And more credits will be obtained in identical viewing time.For example, watching multiple advertisements simultaneously can obtain and show simultaneously
The credit that the channel quantity shown matches.
In addition to the total or overall biography of the media content in the creditable contribution classification of " time excavation " communication period tracking institute
The time or total " excavating the time " is passed, the processor of smart phone or the processor of remote server are also operated into tracking and storage institute
The passing time of each media content of transmission/delivery or media data.In some embodiments, single medium passing time will
For determining the liability or expense that are paid by consigner (for example, content provider, brand owner or ad-agency).One
In a little embodiments, total media passing time associated with specific credit acquisition media data file can be converted to payable
Advertising expenditure, as shown in Figure 3.
In some embodiments, the passing time and passing time of smart phone tracking and storage single medium content
It is sent to remote server in real time or in each " time excavation " sign off.
It during operation, can (it can be according to can spend for the line of credit of continuously display accumulation in " time wallet " icon
Time).Certainly, user can choose hiding " time wallet " or other icons.After the deadline excavates communication, obtained
Credit or credit balance will be stored in equipment and/or by local area network, cellular network or the Internet transmission to remotely setting
It is standby, such as Cloud Server or remote server.
User, which can choose, receives vendible media content data.In order to receive can sales media content-data, user
Corresponding on half screen of left side of the second substantive page will be needed selectively to activate, and difference is major type of to sell content
One of available buttons, be in the present embodiment " famous person ", " film ", " online broadcasting ", " profession ", " supernatural ".?
Under main Types it is available it is various can the header list of sales media data file will appear on screen.When user's selectivity
When ground activation corresponds to one of available buttons of selected title, processor will be with media data when executing the instruction of storage
Source (for example, remote server) is communicated, and remote server can then be operated to pass the media data file of selected title
It is sent to smart phone.Delivery/transmission of media data file will trigger the operation of timer or " time wallet ".It is transmitted with media
Corresponding time credit line will be deducted from credit balance time.If there is no available time credit or it is available when
Between credit balance, transmitting can stop.
By receive can time credit consumed by sales media content calculated by processor, tracking and monitoring, and according to
Media passing time carrys out maintenance time credit balance.It specific is sold in addition, processor will be provided to remote server with each
The transmission of medium content file or the passing time information for checking time correlation.Then, the processor of remote server will be worked out
About it is each it is specific can sales media content file it is total viewing or passing time, and to content provider's passing time report.
Total viewing or passing time can be converted to and give content provider or its procuratorial content expense, usage charges or reward, with
It encourages to make preferable media.
User may return to the second substantive page, and the transmitting for obtaining by receiving credit media data obtain with
Accumulated time credit.Obtain and the time credit accumulated by can be used for next time can sales media content viewing.
Fig. 3 show the operation of application program and the general introduction of main component.
In some embodiments, content (or can sales media data content file) can be sold by remote server to be segmented
Form be transmitted to the smart phone as media player, or be more specifically in the form of encrypted section, to reduce matchmaker
The risk of body piracy.
In exemplary embodiment, as digital copyright management (Digital Rights Management, abbreviation DRM)
Exemplary application, carry out instant encryption video content using random cipher, content can be sold as shielded video flowing
Transmission.In this digital copyright management DRM application, the feature of use includes that real-time authentication and Hash generate, and are based on real-time
The instant media encryption of Hash.
In exemplary application shown in Fig. 4, from the media number of the smart phone transmission as exemplary media player
It is received according to file transfer request by content server (it is such as remote server).Once media data file request is received,
Remote server will execute user authentication.After success identity user account, server can summarize user profile, more than the time
The ID of volume and media or media segment, and obtain the encryption key (Hash) generated in real time.By suitably authenticating, media text is determined
Part transmitting request be is generated from the source (such as vertical application) of authorization, remote server will verify user profile with
Time balance data, and release encryption key.Meanwhile requested media segment is encrypted using identical encryption key,
Then it is streamed to media player.During crossfire/stream transmission, remote server can randomly restart
The entire key generation process stated, and the period that encryption key regenerates is uncertain.
When receiving next section, or when user stops crossfire, processor be immediately performed the application program of storage by
Media buffer (if any) on smart phone removes.
In order to promote shielded video flowing to transmit, using based on Hypertext Transfer Protocol in exemplary embodiment
The improved streaming server of (Hyper Text Transfer Protocol, abbreviation HTTP) real-time streaming protocol and close for handling
Code generates and the server of transmission.As an example, can be used through super teletext security accord (Hypertext
Transfer Protocol Secure, abbreviation HTTPS) transmission the advanced encryption standard with 128 random ciphers
(Advanced Encryption Standard, abbreviation AES) Lai Jinhang media encryption.
In order to enhance the protection of the copy right piracies such as the video content use for being directed to unauthorized, storage, duplication, each view
Frequency stream can transmit as multiple cryptographic blocks with multiple keys, so that each cryptographic block has unique key, and key meeting
Real-time delivery.In addition, the media block of encryption can have variable-length, and it cannot store on the receiving device, i.e. intelligence electricity
Words or its associated memory.
Referring to Fig. 5, it illustrates the another exemplary media friendships for being substantially similar to media delivery system shown in Fig. 1
The system of paying, and further include the smart phone and server for being connected to communication network.In addition, the system substantially with institute above
Identical mode is stated to work.Similarly, which is accompanied by application program, in order to according to the disclosure and similar to institute above
The media data operation stated.
In some embodiments of the present disclosure, system can generate logon screen, and display logs in for user and for new
The icon of user's registration.User must be registered using effective Hong Kong phone number and create unique body by short-message verification
Part, with will pass through ensure be without pseudo- user and all registration users local consumer or require or target area in disappear
The interests of Fei Zhelai protection advertiser and content provider.In registration process, the phone number of registration is can be transmitted in activation code
Come the operation that is modified and opens an account, each registration user can have 5 minutes orientation viewing times.
Fig. 5 A shows the exemplary screen shots of the main screen of application program comprising is located at the left side of screen
Point, upper right half and lower right half and 3 frames surrounded in figure by the frame of different colours or region.
Fig. 6 A to 6H is other exemplary screen shots according to the application program of the disclosure.Fig. 6 A to 6B substantially with
Fig. 2A to 2B is identical, wherein display following exemplary icon and button enable to select and activate according to the various of the disclosure
Operation:
A) " user setting (Settings) " soft button.
B) " advertisement/time excavates (AD/Time Mining) " soft button.
C) " time wallet (Time Wallet) " icon.
D) " channel (Channel) " soft button.
E) " tool (Tools) " soft button.
Referring now to example page shown in Fig. 6 C, show that screen is held in horizontal format and to be divided into display multiple
Credit contributes half screen of a left side of classification, shows the upper right side screen quadrant of ACK button, and display labeled as " selection Your Excellency are wide
Accuse classification (Select your ad categories)+" selection sink block lower right screen quadrant, so as to with
Similar mode described above with user interacts operation.User has following advertisement options/selection (by dragging them
Selection sink block is moved to select preferred classification), i.e., " life information (Life Info) ", " women (Female) " is " required
Product (necessity) ", " luxurious (Luxury) " and " adult (Adult) ".After selecting classification, showing for each classification can be shown
There is/useable medium list.In some embodiments, it can show simultaneously with similar/complementary and non conflicting property multiple wide
It accuses or corresponding preview snippet is in order to readily selected, as illustrated in fig. 6e, show different fragments in 4 grids.Complete
Switching button is watched and pressed at advertisement such as [exiting (Exit)] (exit time excavation), and [subsequent/next (Next)] is (under viewing
One advertisement) or [reward (Bonus)] (such as the game by participating in advertiser's setting, investigation etc. are come when obtaining reward viewing
Between etc.), user obtains viewing time, and (ratio can change;But then it is set as 1:12 in the present embodiment), as will be under
It is described in further detail in text like that.The viewing time of acquisition will add up immediately and show in time wallet.It is any incomplete
Advertisement is ornamental, even if only precise and tiny to 1 second, viewing time will not be calculated as and to advertiser expense (as other existing
Have Digital Media delivery platform/system of technology, will be calculated since 3 seconds collect it is in full).In addition, user can neither F.F.
Advertisement-cannot be skipped to guarantee the complete viewing of advertisement.
In some embodiments, advertiser can by offer [reward] (for example, questionnaire survey, game on line, sampling,
Service is on probation etc.) determine the interaction with user.Other than placing advertisement on the current system, advertiser can also pass through
Its [reward] program and its target inventory selected are interacted with user, such as age of user, gender, take in group, interest
(content), advertisement classification preference, they are available from database and application program are either recorded or utilized during registration
Historical record determines.The acquisition of [reward] can be with gray advertising broadcast time to double calculating or with absolute the number of minutes
(for example, 30 minutes) calculate or are obtained by registration offline activity.The acquisition of [reward] can pass through
A) content of 3+ 5+ or more is watched;
B) ballot is participated in;
C) consumer research is participated in;And
D) advertiser website or default website are accessed.
For example, when automaker releases new model, it can be after the full release for showing its advertisement in end picture/frame
Upper display [reward], [next] and [exiting].If pressing [reward] button, user can obtain and be determined by automaker
The additional viewing time in terms of again is come by advertisement viewing time, or if he answers a questionnaire, can obtain 30 minutes, such as scheme
Shown in 6F-6H.The reward time will be stored in the time wallet of user.Present disclose provides guarantee/it is retrospective complete
Viewing, and guarantee reaches 3+ 5+(and can measure), to surmount other Digital Media Systems or terrestrial television (best master
).
Referring now to example page shown in Fig. 6 D, shown in activation " channel " soft button.In the present embodiment,
The illustrative media categories of selling for including on left half screen include " offline activity (Offline Activities) ", " name
People (Celebrity) ", " film (Movie) ", " professional (professional) " and " film (Movie) ".User can select
Select their preferred content and enable " content push ", can it is selected it is interior have new collection number when remind update user.It is each
Second content viewing time can all be deducted from the time wallet of user and may be viewed by the time, and the viewing time of user can authorize it is interior
Hold supplier, the viewing time can be converted to money.If the user find that content and beauty, user can be by can be by choosing
[reward (the Bonus)] button pressed and [exited] or occur in bottom when [pause] select by their viewing time multiplied by
2-5 times, further to reward content provider.Similarly, the time wallet of user can be according to the multiple of [reward] come corresponding
Ground is deducted.When elapsed time credit or accumulated view time, user can be with F.F. to skip certain contents without spending
Consume the viewing time at family.User can track the last content for stopping the segment seen and continue in viewing since the segment
Hold, and their " favorite " contents list can be inspected, to check each content/media file flower has consumed how many viewing time.
In order to make total advertising expenditure in the time wallet for being stored in each user dynamically be distributed to content provider,
Reward system is designed to can to make resource to redirect and redistribute and the means of defeasible traditional media operating environment.User
Its time wallet can be used checks that the time comes
A) content (1:1) is watched;
B) reward (1:2-5) is provided for content;And
C) it is movable (being determined by content provider) to participate in content offline.
User can be by watching advertisement in time excavation or advertisement watching mode and/or participating in gray [prize
Encourage] activity come obtain/earn viewing time.User can provide more award by the content of [reward] Xiang Yaoqiu come automatically
Distribute the time in time wallet.In other words, user can above determining in the normal viewing time of grant content supplier
Fixed [reward].For example, user can be someone/the super bean vermicelli of particular content provider, therefore it can like to the people/supply
Quotient provides additional award (being convertible into the viewing time of money).In content of the viewing from the people/supplier requirement
Afterwards, when it presses [pause/stopping], it may appear that [reward] [pause] [exiting] mark.If pressing [reward], Yong Huke
With selection by its viewing time [x2], [x3], [x4], [x5] awards the content of requirement.In some embodiments, user goes back
Premiums (being convertible into the viewing time of money) can be awarded to non-government organization's (NGO) content using as donations.
By providing the option according to " offline activity " of the disclosure, content can from content it is ornamental extend to it is related to content
Activity and participation, be achieved in online to offline (O2O) function/feature.
The offline activity of program meeting those set forth supplier about channel " offline activity ", wherein user can be with its viewing
Time trades to be registered and be participated in.The viewing time needed for it is arranged in content provider.User can pass through pressing
[being (Yes)] button is registered automatically, and viewing time will be deducted from the time wallet of user.For example, short-movie puts on show
Activity can require 2 hours viewing times.In operation, can the previous day and on the day of to user send event prompt.O2O is living
It is dynamic to be taken and become content.For example, specific off-line procedure/program can sponsor meeting in one hour, with recruitment of users with
Wushu grandmaster learns praise spring boxing.Recruitment video " learning to chant the spring simultaneously with great master " can broadcast in offline activity channel.If with
Family is interested, he/her can press and [be] button when recruiting video trailer, to be registered and be participated in;It otherwise, can be by [moving back
Button exits the channel out].Off-line procedure/program content provider can be unit to set participating fee, example minute
Such as, activity is 1 hour, then participating fee can be x hours viewing times.According to content provider to the confidence of its attraction,
Its viewing time that can set any requirement that it is liked, for example exchanged with 3 hours/5 hours activity in 1 hour." with it is big
The spring is chanted in Shi Yiqi study " it can also be taken and can broadcast or be broadcasted as vendible content later immediately.
In this regard, this disclosure relates to which 3 sides-i.e. advertiser, user and content provider play an active part in.Advertiser can
With use [reward] mechanism and spectators carry out deeper into interact;User can preferably use [reward] mechanism the more to reward
Its desired content/content provider (redistributing for resource);And content provider can preferably using its content and
O2O activity obtains/earns more viewing time.
In some embodiments, when time wallet is only left 20 minutes viewing times, it can send and prompt to user,
So that user can further collect viewing time by time excavation.It, can by the client management system (CMS) on processor
Prompt the user with " correlation " content and/or " relevant advertisements ".In addition, grading report is produced, so that advertiser and content supply
Answer the understanding of quotient, and its marketing activity and content topic can be focused more on etc..
In conclusion the disclosure provides planning platform/active platform for content provider, so as to more preferable, more effectively
Content is guided and gives user (different from that can be swallowed in massive video as youtube);And " can manage " is provided for advertiser
Platform and quantifiable as a result, to realize business objective.Advertisement viewing becomes a kind of significant activity, i.e., in time money
Collect the viewing of " every minute " and the pairs of interested program/media content that it can be used to trade, and user in packet
The time for obtaining/earning/resource/money can be redistributed in a large proportion gives content provider, to keep program
Running and promoted quality.
Although describing the disclosure by way of example referring to attached drawing, example and attached drawing be it is exemplary and
It is not applied to limit the scope of the present disclosure.Desk-top for example, although smart phone had been used as exemplary media display devices already
Computer, laptop computer, tablet computer, smart television or game machine can act on as media display devices without losing one
As property.In addition, topic Types and classification described above are only exemplary, can in addition using other topic Types and
Classification alternatively or substitution and without loss of generality.Although ad content is used to obtain the example of media content as credit,
Credit, which obtains media content, can have non-advertising matter.
Claims (15)
1. a kind of media delivery device, including processor, user input interface and media data output equipment；The wherein processing
Device can execute the instruction of storage so that menu is presented, and indicate multiple media data types once selection for delivery, the matchmaker
Volume data type includes the media data of the first kind and the media data of Second Type;Wherein the processor can execute storage
Instruction come delivered in response to the selection made at the user input interface first kind media data, operation
Timer come track and store media transmitting time and storage accumulation time credit;And wherein the processor can be held
Row storage instructs to deliver the media data of the Second Type in response to the selection made in the user input interface;
And wherein the processor can determine and limit the media data of the Second Type according to the time credit of the accumulation
Passing time, and/or deliver according to the user preference being stored in advance in user profiles the media number of the first kind
According to.
2. the apparatus according to claim 1, it is characterised in that: the processor can be generated about useable medium data type
Classification information to be presented on the media data output equipment, the classification information includes that media data type is credit
Earn media or credit consuming media；And/or
Wherein the processor with can be used as credit earning media or credit consuming media come selection media data title shape
Formula provides the menu of content specific information for selection by the user；And preferably, wherein alternative media data type and
Media data title is selectable on the display screen for be used as user input interface；And/or
Wherein the media data output equipment is display screen and the media data includes for being on the display screen
Existing video data；And preferably, wherein the processor determines the business of the media data of the first kind for delivery
Classification, and the media data with the first kind and different business categories is delivered, by the way that display screen is divided into multiple
Hold display window to be shown simultaneously on a display screen.
3. device according to any one of the preceding claims, it is characterised in that: the processor can be in media data quilt
The time credit or the time credit for consumption are shown when being delivered to described device；And/or
Wherein the processor can track and store media selection history and select history to found user using the media
Certain profiles；And/or
Wherein described device includes telecommunication interface；And the processor can execute the instruction of storage by the telecommunication interface
To request media delivery, receiving media data and output time credit；And/or
Wherein the media data of the Second Type is transmitted in a manner of multiple media segments individually encrypted, and the media segment can quilt
Separation and each independent media segment are encrypted with section specific key, and described section of specific key is specific for the media segment；And
The processor will use from the received real-time section specific key in described device outside and decrypt the media segment of encryption, and combine
The segment of decryption is for continuously transmitting；And/or
The instruction that wherein processor executes storage carrys out operation timer, to track and store the media data of Second Type
The passing time of the media data of each individual titles and Second Type, and passing time information is supplied to media data
Source.
4. a kind of media delivery device, including processor, the processor will be a plurality of types of once the instruction for executing storage
Media data consigns to user account, and the media data type includes the media data of the first kind and the media of Second Type
Data;The first kind is delivered in the instruction that wherein processor can execute storage come the request in response to the first kind
Media data, operation timer come track and store media transmitting time and storage accumulation time credit;And wherein
The media data of the Second Type is delivered in the instruction that the processor can execute storage come the request in response to Second Type;
And wherein the processor can determine and limit the media data of the Second Type according to the time credit of the accumulation
Passing time.
5. media delivery device according to claim 4, it is characterised in that: deliver media number after the instruction for executing storage
According to before, the processor can receive user data and create user profile files and user preference file.
6. media delivery device according to claim 5, it is characterised in that: the instruction that the processor can execute storage comes
The media data of the first kind is selected to consign to the user account, the selection be come referring to user preference into
Capable.
7. the media delivery device according to any one of claim 4 to 6, it is characterised in that: the processor is once held
The media data for consigning to the user account is just continuously tracked and is stored in the instruction of row storage.
8. the media delivery device according to any one of claim 4-7, it is characterised in that: the processor can be executed and be deposited
The instruction of storage is to receive each individual titles and described second of the media data for the Second Type for consigning to user account
The passing time information of the media data of type；And establishment is about the Second Type for consigning to multiple or whole user accounts
The information of total passing time of the media data of each individual titles and Second Type of media data.
9. media delivery device according to claim 8, it is characterised in that: the processor can execute the instruction of storage with
Total passing time of the media data of the first kind is stored and is classified as to be earned by the liability that content provider pays
Take the time;And total passing time of the media data of the Second Type is stored and is classified as the expense of content provider
Earn the time.
10. the media delivery device according to any one of claim 4-7, it is characterised in that: the processor can execute
Storage instructs to select and deliver the media data file of multiple first kind, on multiple channels on single display screen
It shows simultaneously；And wherein instruction that the processor can execute storage comes according to being stored in user profile files or user preference
User preference information in file and according to characteristic parameter associated with the data file of the first kind to select
The media data file of multiple first kind is stated, to reduce multiple media data files possible conflict substantially, not simultaneous
Capacitive, competitiveness and noncomplementation.
11. a kind of system for media delivery, including device according to any one of claim 1 to 3 and according to power
Benefit requires media delivery device described in any one of 4-10.
12. a kind of media data delivery method, which comprises
Processor executes the instruction of storage so that menu to be presented on a display screen, indicates multiple matchmakers once selection for delivery
Volume data type, the media data type include the media data of the first kind and the media data of Second Type;
The processor executes the instruction of storage to deliver described the in response to the selection made at user input interface
The time of media transmitting and the time credit of storage accumulation are tracked and stored to the media data of one type, operation timer;
And
It is described to deliver in response to the selection made in the user input interface that the processor executes the instruction of storage
The media data of Second Type;And
Wherein domination and the time restriction of the delivery of the media data of the Second Type by time restriction are by described
The time credit of accumulation determines and/or the delivery of the media data of the first kind is limited according in user profiles
User preference.
13. a kind of media data delivery method, which comprises
Processor executes the instruction of storage to receive and store user profiles associated with user account;
The processor executes the instruction of storage to deliver media data when receiving from the request of the user account,
Media data type includes the media data of the first kind and the media data of Second Type;
The instruction that the processor executes storage is obtained with delivering the media data of the first kind, recording the user account
The time credit for the accumulation that the time credit and record user obtained obtains;
The instruction that the processor executes storage is propped up with delivering by by the accumulated time credit come the time restriction determined
The media data for the Second Type matched.
14. according to the method for claim 13, it is characterised in that: the processor can execute the instruction of storage according to pre-
The preference in the user profiles is first stored in deliver the media data of the first kind.
15. method described in 3 or 14 according to claim 1, it is characterised in that: the instruction that the processor can execute storage comes
Multiple media files with the media data of the first kind are delivered in multiple channels, to watch simultaneously on user display screen；
And wherein the processor can execute storage instruction come referring to multiple media files pre-stored property parameters with phase
The attribute of multiple media files of the first kind is determined for possible conflict, incompatibility, competitiveness and noncomplementation.
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| HK16110910 | 2016-09-15 | ||
| HK16110910.8 | 2016-09-15 | ||
| PCT/IB2017/055578 WO2018051273A1 (en) | 2016-09-15 | 2017-09-14 | Media delivery method and apparatus |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110073390A true CN110073390A (en) | 2019-07-30 |
Family
ID=61619896
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201780070263.1A Pending CN110073390A (en) | 2016-09-15 | 2017-09-14 | Media delivery method and apparatus |
Country Status (3)
| Country | Link |
|---|---|
| CN (1) | CN110073390A (en) |
| TW (1) | TW201814621A (en) |
| WO (1) | WO2018051273A1 (en) |
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| US7263714B2 (en) * | 2001-01-18 | 2007-08-28 | Blackarrow, Inc. | Providing content interruptions |
| JP2007504744A (en) * | 2003-09-05 | 2007-03-01 | コニンクリユケ フィリップス エレクトロニクス エヌ．ブイ． | System and method for forced commercial viewing |
| KR20050047789A (en) * | 2003-11-18 | 2005-05-23 | 엘지전자 주식회사 | System and the method for advertizing using mobile phone |
| CN105122284A (en) * | 2013-03-15 | 2015-12-02 | 英特尔公司 | Mechanism for facilitating dynamic and targeted advertisements for computing systems |
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- 2017-09-14 WO PCT/IB2017/055578 patent/WO2018051273A1/en active Application Filing
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- 2017-09-15 TW TW106131677A patent/TW201814621A/en unknown
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|---|---|---|---|---|
| WO2001088738A1 (en) * | 2000-04-06 | 2001-11-22 | Oh Byeong Seok | A multimedia contents service system and a method thereof |
| WO2003019407A2 (en) * | 2001-08-22 | 2003-03-06 | Koninklijke Philips Electronics N.V. | Method and device for rendering a content item |
| CN101536520A (en) * | 2006-09-29 | 2009-09-16 | 联合视频制品公司 | Management of profiles for interactive media guidance applications |
| CN102016908A (en) * | 2008-05-06 | 2011-04-13 | 微软公司 | Media content programming, delivery, and consumption |
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| US20140059495A1 (en) * | 2012-08-23 | 2014-02-27 | Oracle International Corporation | Talent profile infographic |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2018051273A1 (en) | 2018-03-22 |
| TW201814621A (en) | 2018-04-16 |
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