TW201421394A - Management platform for RFID smart cloud shopping - Google Patents

Abstract

The invention relates to a management platform for RFID smart cloud shopping. Primarily, cloud service is basic framework. It is combined with radio frequency identification technology to be integrated into a retail operating mode through wireless network. A smart RFID management platform is built so that when customers go through the store entrances, the goods guide and the checkout system, the consumption states of customers can be record by an RFID system in detail to assist the operators to develop customers, promote goods and improve an automatic management mechanism to further improve business processes and service quality. Accordingly, the operators can provide correct service with correct methods at the correct time and in the correct places, so as to meet the service quality of the cloud concept.

Description

RFID smart cloud merchandise shopping management platform

The invention relates to an RFID intelligent cloud merchandise shopping management platform, in particular to combining RFID and cloud information technology to provide customers with humanized and technological services, and to help the operators manage the details of the system and improve sales. The creators of management platform applications that improve efficiency, management decisions, and processes to improve competitiveness and make companies more profitable.

In the past, traditional retailers did not have a good management tool to count the inventory of goods. In particular, the goods in large stores were tens of thousands of items, which were difficult to master in ordering and inventory management. In the inventory situation, it is also necessary to waste a lot of manpower to count the quantity of goods. Some large retailers often have to design many complicated forms for the convenience of management, which leads to cost increase and inefficiency.

With the advancement of computer systems, the retail industry has begun to try to use computers to manage storefront products, thus creating a point-of-sales (POS) system for a wide range of applications in the retail, restaurant, hotel and other industries. The main function of the electronic system is to count the sales, inventory and customer purchase behavior of the goods; so that the operators can effectively improve the operation efficiency through this system, which can be said to be an indispensable tool for the modern retail industry. The point-of-sale information system (POS) contains the establishment of the bar code specification, which allows the manufacturer to print the bar code directly when the product leaves the factory, and the store can use the bar code to manage the dealer. Products, and the use of Electronic Cash Register (ECR) to collect money, calculate money, and recently introduced personal computer functions, using the structure of the personal computer to do file processing, inventory and customer data management, Swipe, verification, etc. are all used by POS systems.

At present, the traditional invoicing management system (POS) used by the retail industry requires that the decision-making process must wait for the business settlement point, output the report, and use the empirical judgment to analyze the report content to make decisions. The traditional decision-making process is too passive and time-consuming.

The use of information technology in the retail industry has become the trend of the times, from the internal POS system, office automation, business intelligence and other information systems, to the integration of external value activities, such as e-commerce website services, green supply chain and Customer relationship management has made IT investment and application a mainstream in the retail industry. Nowadays, the inventor is still in the light of the fact that traditional retail information technology is still lacking in practical implementation. It is a tireless spirit and is improved by its rich professional knowledge and years of practical experience. And based on this, the present invention was developed. Therefore, in addition to proper human resource allocation and diversified marketing activities, the key success factors of the retail industry are to use information technology to shape the unique services and culture of the retailers, so that customers can experience different and caring services. The success of the retail industry.

The main purpose of the present invention is to provide an RFID smart cloud merchandise shopping management platform, which helps the operator to manage the details of the system by using the information system and the non-contact communication method, and adds recommended products, The use of e-wallets, humanized services such as customer preferences, to improve the efficiency, decision-making, process and competitiveness of business management.

In order to achieve the above-mentioned implementation objectives, the inventors have developed the following implementation technologies, mainly based on the cloud service, and integrated into the retail operation mode through the wireless network and the wireless radio frequency identification technology to construct a smart RFID management platform. In order to help customers improve their business processes and service quality, they can help customers develop customers, promote products and improve automatic management mechanisms through the RFID system to record customer's consumption situation through the store's entrance and exit, product guide to checkout system. This allows the industry to deliver the right services to the right people in the right place and at the right time to achieve the quality of the cloud-compliant concept.

The RFID smart cloud merchandise shopping management platform as described above mainly includes a customer multi-platform interface, a manager multi-platform interface, a cloud server, a back-end database, and an RFID communication module.

As described above, the RFID smart cloud merchandise shopping management platform, the customer multi-platform interface (Customer Multi-Platform) is designed for consumer customers, and the main function is to provide member-related information, including through the associated system based on the platform system database. Computing, recommending products recommended by customers, and giving customers special offers such as special products; in addition, the multi-platform interface of the customer can be further structured in smart handheld devices, which can be used by tablets, smart phones, ordinary computers, and The Kiosk Navigator at the physical store (the store) gets the information the customer needs.

As described above, the RFID smart cloud merchandise shopping management platform has a manager multi-platform interface (Manager Multi-Platform) for the use of the industry, and its architecture has a marketing strategy analysis module and an instant inventory management system. The module and consumer behavior analysis module are designed to provide marketing strategy analysis, real-time inventory management, consumer behavior analysis, etc., to assist operators in making more decision-making basis for reference during operation.

As described above, the RFID smart cloud merchandise shopping management platform, the main functions of the web server (Web Server) are an inventory management system, a decision support system, a customer product recommendation integrated marketing system, and an RFID connection application terminal; the cloud server According to the concept of cloud computing, all processing information will be distributed to provide users with the best efficiency.

As described above, the RFID smart cloud merchandise shopping management platform, the backend database (Database Server) is a device for storing platform transaction data, and the transaction record correlation analysis is also stored here.

The RFID smart cloud merchandise shopping management platform as described above, after the RFID communication module includes the RFID reader and the RFID tag (Tag) is deployed, the RFID tag related information is read by the RFID reader, and then The wireless network (AP) sends the information to the cloud server and records it in the backend database.

The RFID smart cloud merchandise shopping management platform as described above, the platform can be correspondingly introduced into the ZigBee wireless sensing system, thereby providing a sensing unit capable of being positioned by the ZigBee wireless sensing system, so that the customer can use the shopping The system prevents the customer's child, the elderly person to be cared for, or the location service for the lost pet.

The object of the present invention and its structural design and advantages will be explained in the light of the preferred embodiments shown in the following drawings, so that the reviewing committee can have a more in-depth and specific understanding of the present invention.

First, please refer to the first to fourth figures, which is a system diagram of a preferred embodiment of the RFID smart cloud merchandise shopping management platform of the present invention. As shown in the first figure, the method includes: an RFID communication module (1) The RFID tag (11) (Tag) of at least one client, the RFID tag (11) of at least one employee, and at least one RFID tag (11) (Tag) that can be disposed in the physical store and can be connected with the client. And the employee's RFID tag (11) (Tag)-sensing RFID reader (12); a back-end database (2), which has customer basic information and can communicate with the RFID communication module (1) wirelessly. The network connection confirms the identity of the customer, and the back-end database (2) simultaneously stores the data of the customer in the platform transaction process; a cloud server (3) having an inventory management system (31) and a decision support system (32), the customer product recommendation integrated marketing system (33), and the application end (34) connected to the RFID communication module (1) by the wireless network, and the cloud server (3) and the back-end database (2) Linking, you can retrieve the information of the customer in the platform transaction process in the back-end database (2), and integrate the marketing system through the customer product recommendation ( 33) Calculating the customer's shopping preferences; a customer multi-platform interface (4), which mainly provides information about the member's customers, including the back-end database (2) customer product recommendation integrated marketing system through the cloud server (3) (33) Relevant rule calculation, and recommend the product recommended by the customer, and the decision support system (32) gives the customer special offer and other preferential information; according to the popularity of the current smart handheld device, the customer can use the tablet (41) , smart phones, regular computers, and Kiosk guides at the store. (42), obtain the information required by the customer.

A multi-platform interface (5) for the use of the business, with a marketing strategy analysis module (51), an instant inventory management module (52), and a customer behavior analysis module (53) to assist the operator in operation. There are more decision-making basis for reference.

The following is a description of the states that can be implemented, as follows: First, please refer to the second to third figures, so that customers can apply for membership and obtain the RFID tag (11) (Tag) of the member client, and the member's information will be The architecture is stored in the customer profile in the backend database (2), and the RFID tag can be made in a variety of forms for customers to use, such as an RFID bracelet tag, a VIP card, or a handheld mobile device. According to the popularity of today's smart handheld devices, customers can use member computers through tablet computers (41), smart phones (43), general computers, and Kiosk guides (42) located in physical stores (stores). The RFID tag (11) (Tag) reads the member data into the multi-platform interface of the customer of the platform (4); after login, it has two functions, namely product recommendation and product search, cloud server (3) reading After the back-end database (2) is obtained, the data is transmitted to the customer multi-platform interface (4) through the calculation of the Apriori algorithm for viewing by the member customers.

The customer function is analyzed from the customer's point of view. The member client is equipped with an RFID tag (11) (Tag), which represents the customer's identity. As long as the customer goes to the physical store (the store), the cloth belongs to each The RFID reader (12) (Reader) of the store can transmit the information about the member customers who come to the physical store (the store) to the cloud server through the intermediary software and the wireless network. (3), including the location of the customer's location, the type of store, the customer number, etc., through the cloud server (3), the customer product recommendation integrated marketing system (33) analysis and processing, and then via the wireless network (AP) will be Give customer information back to the customer multi-platform interface (4) (including Kiosk guide (42), tablet (41) Tablet PC, smart phone (43) Smart phone, etc.), so customers only need to have a membership card RFID tag ( 11) (Tag), as long as you go to any store using this platform, you can get the most innovative consumer information.

Please refer to the fourth figure, and the industry can also understand the product sales status through the platform, that is, after the operator introduces the platform (or the employee-side RFID tag (Tag) link read confirmation), then the manager multi-platform The interface understands the operation status. There is a marketing strategy analysis module (51). This module will analyze the results of the transaction and other data, and report the analysis results to the senior management as the operational decision basis. The inventory management module (52) is connected with the inventory management system (31) of the cloud server (3) to obtain the current inventory quantity, and the customer behavior analysis module (53) is also via the cloud servo. (3) and the database to understand the customer's consumption status, and then analyze the customer group to let the industry understand the operating sales.

In addition, in the RFID smart cloud merchandise shopping management platform of the present invention, a ZigBee wireless sensing system can be correspondingly configured, and at least one sensing unit (not shown) capable of being positioned by the ZigBee wireless sensing system is provided. In order to allow customers to use the ZigBee wireless sensing to prevent or seek customer positioning services for children, elderly people, or lost pets when shopping. The sensing unit can be constructed on a necklace, a bracelet, a signboard, and the like.

The illustrations and descriptions of the present invention are merely preferred embodiments of the present invention, and are not intended to limit the scope of the present invention; those skilled in the art, which are characterized by the scope of the present invention, Equivalent variations or modifications are considered to be within the scope of the design of the invention.

It can be seen from the above-mentioned RFID smart cloud merchandise shopping management platform and implementation description that the present invention has the following advantages:

1. Personal services: Consumers are paying more and more attention to private leisure space. Most consumers do not want to be disturbed when using various facilities in the store, but they expect to receive appropriate services when they need consultation. The introduction can provide customers with a card (RFID wristband tag, VIP card or handheld mobile device) in hand to provide access control, mobile query products, product positioning, product recommendation, navigation route, checkout, Payment and other services.

2. Contextual awareness: Importing RFID communication modules allows customers to purchase various products and obtain product information by means of induction without the need of sales personnel, so that customers have an overall comfortable consumption experience. In addition, through the back-end database and the cloud server to record the customer's consumption patterns, and analyze and understand customer needs, as a basis for maintaining customer relationship or promotion planning, the overall performance and competitiveness will inevitably increase.

3. Strengthen control: wireless identification through RFID communication module, combined with information and control technology, can reduce the errors that may be caused by inputting data or checkout at each link, that is, achieving standardization and computerization of service operations. .

4. Reduce costs: For most operators, the operating pressure comes from manpower, time and space costs. Through the introduction of RFID communication modules and the development of back-end database and cloud server system, people can be reduced. Force and work time, effective staffing, thereby reducing management costs.

5. High-quality image: Through the innovative technology of RFID communication module to provide humanized service and technology-based services, customers will be deeply impressed by the company and achieve the purpose of word-of-mouth marketing, thereby enhancing corporate image and assisting internationalization and transnational operations in the future. To achieve the purpose of enhancing corporate image and to obtain greater profits for the company.

6. Full introduction of RFID technology into stores and stores, not only allows retailers to grasp real-time sales and inventory, improve management efficiency and service standards, but also help retailers save some unnecessary manpower and energy expenditures and strengthen customer satisfaction. .

In summary, the RFID smart cloud merchandise shopping management platform of the present invention can achieve the expected use efficiency by the above disclosed embodiments, and the invention has not been disclosed before the application, and the company has fully complied with the patent. The rules and requirements of the law.爰Issuing an application for a patent for invention in accordance with the law, and asking for a review, and granting a patent, is truly sensible.

(1)‧‧‧RFID communication module

(11)‧‧‧RFID tags

(12)‧‧‧RFID reader

(2) ‧‧‧ Back-end database

(3) ‧‧‧Cloud Server

(31)‧‧‧Inventory Management System

(32) ‧‧‧Decision Support System

(33) ‧‧‧Customer product recommendation integrated marketing system

(34) ‧‧‧Application

(4) ‧‧‧Customer multi-platform interface

(41)‧‧‧ Tablet PC

(42)‧‧‧Kiosk guide

(43)‧‧‧Smart mobile phones

(5) ‧‧‧Manager multi-platform interface

(51)‧‧‧ Marketing Strategy Analysis Module

(52) ‧‧‧Instant Inventory Management Module

(53)‧‧‧Customer Behavior Analysis Module

First figure: schematic diagram of the overall architecture of the present invention

Second figure: Schematic diagram of the customer usage state architecture of the present invention (1)

The third figure: Schematic diagram of the customer usage state architecture of the present invention (2)

Figure 4: Schematic diagram of the management structure of the inventor

(1)‧‧‧RFID communication module

(11)‧‧‧RFID tags

(12)‧‧‧RFID reader

(2) ‧‧‧ Back-end database

(3) ‧‧‧Cloud Server

(31)‧‧‧Inventory Management System

(32) ‧‧‧Decision Support System

(33) ‧‧‧Customer product recommendation integrated marketing system

(34) ‧‧‧Application

(4) ‧‧‧Customer multi-platform interface

(5) ‧‧‧Manager multi-platform interface

(51)‧‧‧ Marketing Strategy Analysis Module

(52) ‧‧‧Instant Inventory Management Module

(53)‧‧‧Customer Behavior Analysis Module

Claims (6)

An RFID smart cloud merchandise shopping management platform comprises: an RFID communication module, which is composed of at least one client's RFID tag and at least one RFID tag disposed in the physical store and can be connected with the client (Tag) Inductively read RFID reader; a back-end database, which has customer basic information, can be connected with the RFID communication module via a wireless network, confirms the identity of the customer, and the back-end database stores the customer at the same time. Data of the platform transaction process; a cloud server having an inventory management system, a decision support system, and an application end connected to the RFID communication module by a wireless network, and the cloud server is connected to the backend database; A multi-platform interface for customers, which mainly provides customer-related information and preferential information for decision-making support systems to give customers special products; a multi-platform interface for managers, for the use of industry, its marketing strategy analysis module, real-time inventory management The module and customer behavior analysis module help the operator to have more decision-making basis in operation. For example, the RFID smart cloud merchandise shopping management platform described in claim 1 includes a customer merchandise recommendation integrated marketing system in the cloud server, so that the cloud server retrieves the customer in the backend database for platform trading. Process information, and integration through customer product recommendations The marketing system calculates the customer's shopping preferences, and can provide the customer with the customer's recommendation to give the customer a preference for the product. The RFID smart cloud merchandise shopping management platform according to claim 1 or 2, wherein the RFID communication module further comprises at least one employee-side RFID tag. For example, the RFID smart cloud merchandise shopping management platform described in claim 1 or 2, wherein the multi-platform interface of the customer can be built on a tablet computer, a smart phone, a computer, a Kiosk navigation machine located in a physical store (a store). Any one. For example, the RFID smart cloud merchandise shopping management platform described in claim 1 or 2, wherein the platform can be equipped with a ZigBee wireless sensing system, and at least one can be mutually sensible by the ZigBee wireless sensing system. The sensing unit of the bit. For example, the RFID smart cloud merchandise shopping management platform described in claim 5, wherein the sensing unit is constructed on a necklace, a bracelet, or a signboard.