TW201310373A - Digital mall system and real mall digitizing method - Google Patents

Abstract

This invention discloses a digital mall system and real mall digitizing method for solving the problem that the electronic catalog in conventional online shopping is unable to motivate shopping desire of consumers. The digital mall system and real mall digitizing method of this invention comprises the following steps: installing a photographic lens at a standing site in a real mall; changing the horizontal photographing direction of the photographic lens to capture images from 360 degrees; and converting a plurality of photographed images into a media file demonstrating the observation of the real mall from 360 degrees around the standing site, wherein the media file includes the merchandises exhibited in the real mall. The real mall digitizing method of this invention shows merchandises and the mall at the same time, such that consumers may feel the shopping atmosphere in the real mall without having to worry about after-sales service and merchandise quality.

Description

Digital shopping mall system and physical shopping mall digitalization method

The invention relates to a digital shopping mall system and a digital shopping mall digitalization method, in particular to a digital shopping mall system and a physical shopping mall digitalization method for simultaneously displaying goods and shopping malls so that consumers can feel the shopping atmosphere of the physical shopping mall.

The current mainstream product display method is to display the physical objects on the storefront or take pictures in real time and upload them to the Internet for consumers to purchase. However, displaying the physical objects in the storefront cannot avoid large-area display space, product loss, and product trials. Time-consuming and other shortcomings. Online shopping sites use the way to upload photos to online sales platforms for consumers to purchase. Through online sales, consumers only see the electronic catalog of products, and the entire product cannot be fully displayed. Stores in front of consumers and without physical stores also make consumers worry about after-sales service and the inability to trust the quality of goods.
The Republic of China Patent Application No. 100206257: The Product Display System and Method, which discloses a merchandise display system and method for obtaining media files containing the full view of the goods by sensing the information of the merchandise. However, the case only showed the goods themselves and failed to further display the situation and atmosphere of the shopping malls other than the goods. It also failed to provide consumers with the function of visiting the shopping malls.

In view of the above, the object of the present invention is to provide a digital shopping mall system and a physical shopping mall digitalization method, which can solve the practical situation that the online shopping or online product display of the prior art can not present the actual sales space of the product and promote the desire of the consumer to purchase. Disadvantages.
Based on the purpose of the present invention, a digital shopping mall system is proposed, which comprises:
a shopping mall unit, wherein at least one shooting point is set in a physical shopping mall, for the consumer to view the media file through the one-panel viewing of the shooting point, and the media file includes one of the physical shopping malls;
A merchandise display unit is an animation file that displays an item of the item; and a calculation unit that calculates the amount of the item selected by the consumer.
Further, the shooting points are plural, and each shooting point is set in each compartment of the physical shopping mall.
Further, the shooting points are plural, and the interval between each shooting point and the adjacent shooting point is between 50 cm and 80 cm.
Based on another object of the present invention, a physical shopping mall digitalization method is provided, which includes the following steps:
Setting a shooting lens at at least one standing point in the physical shopping mall;
Changing the horizontal shooting direction of the shooting lens to capture a plurality of images of 360°; and forming the images into the media file of the physical store 360° at the standing point, and the media file includes one of the physical shopping malls commodity.
Further, the photographing lens can change the image at an elevation angle of 180° in the longitudinal direction.
Further, the standing points are plural, and the standing points are located in the compartments of the physical shopping mall.
Further, the media file can be connected to an animation file showing one of the items.
Based on yet another object of the present invention, a physical shopping mall digitalization method is provided, which includes the following steps:
Setting a plurality of shooting lenses at at least one standing point in the physical shopping mall, the shooting lenses are in a horizontal direction with the same clamping angle and capturing a plurality of images of 360°;
The images are made at a viewing point of 360° to view the media archive of the physical mall, and the media archive contains one of the physical malls.
Further, the photographing lens can change the image at an elevation angle of 180° in the longitudinal direction.
Further, the standing points are plural, and the standing points are located in the compartments of the physical shopping mall.
Further, the media file can be connected to an animation file showing one of the items.
As described above, the digital shopping mall system and the physical shopping mall digitalization method according to the present invention have the following effects:
1. The digital shopping mall system and the physical shopping mall digitalization method of the present invention, by displaying the simultaneous display of goods and shopping malls, to promote the purchasing desire of consumers who purchase through the Internet.
2. The digital shopping mall system of the present invention provides a substantial online shopping platform for consumers who have visited a physical shopping mall to substantially increase the operating hours of the shopping mall and reduce the operating cost.
3. The digital shopping mall system of the present invention achieves the effect of consumers worrying about after-sales service and untrustworthy product quality by using a digital shopping mall with physical shopping malls.
4. The digital shopping mall system of the present invention achieves the effect of enabling network consumers to gradually navigate through the entire physical store by setting a plurality of standing points in the shopping mall.
5. The digital shopping mall system and the physical shopping mall digitalization method of the present invention, by changing the elevation angle of the shooting lens, to achieve the effect of displaying the physical shopping mall by 360°×180°.
6. The digital shopping mall system and the physical shopping mall digitalization method of the present invention, by connecting the shopping mall items in the media file with the animation files of the displayed goods, to achieve the effect of multi-display products.

Please refer to the first figure, which is a system block diagram of the digital shopping mall system of the present invention; the digital shopping mall system of the present invention comprises a shopping mall unit (11), a commodity display unit (12) and a computing unit (13). The shopping mall unit (11) displays the complete style and atmosphere of the physical shopping mall. By setting the shooting point in the physical shopping mall and setting up the shooting system at the shooting point, it can capture the multiple images or videos of the physical shopping mall at 360°. The captured multiple images or videos are made into a media file of 360° from the shooting point and displayed on the panel (14) for consumers to use the Internet at home or outside the physical mall. View the media file of the physical store. The media file contains the products in the physical store, and the media file can be linked to the 360° animation file or the 3D animation file of the product, and played in the product display unit (12). The calculating unit (13) calculates the amount of the commodity selected by the consumer, and can be settled in combination with online credit card, online transfer, and the like. The shopping mall unit (11), the merchandise display unit (12) and the computing unit (13) can all use the panel (14) as an output device for information or images, and the shopping mall unit (11) uses the panel (14) to display the decoration and shopping of the physical shopping mall. The atmosphere is to promote the online consumer purchase desire, the product display unit (12) uses the panel (14) to display the 360° panoramic animation file or the three-dimensional appearance of the product, and the calculation unit (13) displays the product information and the checkout amount by using the panel (14). .
Wherein, the shooting point is preferably plural and each shooting point is set in each compartment of the physical shopping mall. More preferably, the interval between each shooting point and the adjacent shooting point is between 50 cm and 80 cm.
Consumers who purchase through the Internet can enter the digital shopping mall system of the present invention, and click on the shooting point on the display to connect to the media file of the physical shopping mall 360° from the shooting point. The media file contains the situation of the complete physical shopping mall and The atmosphere, as well as the products in the counters of the physical malls, click on the products to further link the 360° panoramic animation files or 3D images of the products, and supplement the online checkout system to provide consumers with better online shopping. platform.
Please refer to the second figure, which is a flowchart of a method for digitizing a physical shopping mall of the present invention; the method for digitizing a physical shopping mall of the present invention comprises the following steps:
Step 1: Set the shooting lens at the standing point in the physical shopping mall; you can use the digital camera, the pan/tilt, and the tripod to set the point where the consumer can easily stop at the physical shopping mall. The standing point can be plural, so that each can be taken from each Visit the physical mall and feel the decor and atmosphere.
Step 2: Change the horizontal shooting direction of the shooting lens to capture 360° multiple images; the digital camera can be equipped with a wide-angle or fisheye lens to enable the shooting process to capture the 360° viewing point in the physical store with fewer photos or movies. surroundings. The pan/tilt has a fixed angle steering function. When the first photo is taken, it can be rotated 60° clockwise or counterclockwise and the next shot. In addition to the horizontal 360° steering function, the pan/tilt can also have a vertical axis of 180. ° Steering function, which can capture the ceiling and ground scene of the physical mall, making the digital shopping mall of the present invention more complete.
Step 3: The images are made at the standing point 360° to view the media file of the physical store, and the media file contains the goods of the physical store. The captured film or image can be viewed at 360° viewing the physical media file of the physical mall by the connection software, such as the 360°×180° steerable pan/tilt or 360° through more shooting. The film or image of ×180° can also be synthesized at 360°×180° of the standing point to view the media files of the physical mall. The media file includes an image of the product sold by the physical business site, and can display various details of the product, as shown in the fourth figure, which is a 360° display schematic diagram of the product of the digital shopping mall of the present invention. The fifth figure is a three-dimensional display of the goods of the digital shopping mall of the present invention. The consumer is equipped with 3D (3-Dimension) glasses made of polarized lenses, because the polarization axes of the two polarizers are perpendicular to each other, and The polarization axis of the projection lens is the same, the left eye of the consumer will only see the left image of the ghost image, the right eye will only see the right image of the ghost image, and the left and right images will be superimposed on the retina through the binocular convergence function. In the above, the three-dimensional visual effect produced by the brain nerves can be used to display a three-dimensional picture of a consistently sold product.
The digital shopping mall constructed by the digital shopping method of the physical shopping mall of the present invention sells goods by means of online shopping. The digital shopping center of the structure is as shown in the third figure. In the figure, the digital shopping center contains Multiple counters standing point (22) and counter standing point (23), consumers who browse the Internet by clicking on the aisle standing point (21) can watch the monitor at the stand (21) 360°×180° In the context of a physical shopping mall, consumers who browse the Internet by clicking on the counter at the counter (22) can watch the counter window (24) and the situation inside the counter. Consumers of online shopping can click on the counter standing point (23) to watch the counter at the counter (23) to view the items displayed in the counter and the counter.
Please refer to the sixth figure, which is a flowchart of a method for digitizing a physical shopping mall of the present invention; the method for digitizing a physical shopping mall of the present invention comprises the following steps:
Step 1: Set a plurality of shooting lenses at the standing points in the physical shopping mall. The shooting lenses are in the horizontal direction with the same clamping angle and draw 360° image toward the physical shopping mall; the digital camera, the pan/tilt and the tripod can be utilized Set in the physical shopping mall where consumers can easily stop to shoot, the standing point can be plural, so that you can visit the physical mall from various locations and feel the decoration and atmosphere. The digital camera can be equipped with a wide-angle or fisheye lens to enable the shooting process to capture the 360° viewing point of the physical store with fewer photos or movies. The pan/tilt has a fixed angle steering function. When the first photo is taken, it can be rotated 60° clockwise or counterclockwise and the next shot. The pan/tilt can rotate 360° horizontally and 180° vertically. The 360°×180° steerable head can be used to capture the ceiling and ground scenes of the physical mall, making the digital shopping mall of the present invention more complete.
Step 2: The images are made at the standing point 360° to view the media file of the physical store, and the media file contains the goods of the physical store. The captured film or image can be viewed at 360° viewing the physical media file of the physical mall by the connection software, such as the 360°×180° steerable pan/tilt or 360° through more shooting. The film or image of ×180° can also be synthesized at 360°×180° of the standing point to view the media files of the physical mall. The media file includes an image of the product sold in the physical business site, and can be linked to display various details of the product, as shown in the fourth figure, which is a 360° display diagram of the product of the digital shopping mall of the present invention. The clothing sold in the physical store (31) is worn in the 360° situation of the model (32), and the clothing (31) is imaged at various angles to make a 360° animation file, and combined with the built-in models of various shapes. (32), the product display of 360° can be performed. In this embodiment, the front view (33), the side view (34) and the back photo (35) of the dress (31) worn on the model (32) are taken. . The fifth figure is a three-dimensional display of the goods of the digital shopping mall of the present invention, showing a three-dimensional image of the shoes sold in the physical shopping mall, and the consumer is equipped with 3D (3-Dimension) glasses made of polarized lenses, due to two pieces. The polarization axes of the polarizers are perpendicular to each other and are consistent with the polarization axis of the projection lens. The left eye of the consumer will only see the left image of the ghost image, and the right eye will only see the right image of the ghost image. The function superimposes the left and right images on the retina, and the three-dimensional visual effect produced by the brain nerves can be used to display a three-dimensional picture of a consistently sold product.
The digital shopping mall constructed by the digital shopping method of the physical shopping mall of the present invention sells goods by means of online shopping, and the digital shopping street system constructed by the same is shown in the seventh figure. In the figure, the digital shopping street system includes plural numbers. The street standing point (61) and the standing point in the store (62), each street standing point (61) is between 50 cm and 80 cm apart from the adjacent street standing point (61), which is about an adult's step. With this design, consumers can browse the entire shopping street through the Internet, and consumers who browse the Internet can click on the street standing point (61) to view the street standing point (61) 360. °×180° View the situation of the physical shopping street. Consumers who browse the Internet can click on the standing point (62) in the store to view the situation in the store and the products displayed in the store.
Please refer to the eighth figure, which is a schematic diagram of the try-through system of the digital shopping mall system of the present invention. As shown in the figure, the online consumer can select the apparel item in the right column, and the selected item will be automatically loaded on the model. The model can be a model with a built-in figure or an online consumer. Entering the height, the measurements and other data to create a virtual model similar to the size of the model, because the apparel products actually try on the consumer, the consumer can not clearly see the side and back of the use of the way, to try on the system, consumption The person can see the product in a clearer manner without having to try on the action. The consumer can select multiple objects at a time, and the plurality of objects can be carried on the model at the same time, and the effect of mixing and matching the clothing products is obtained. This can promote consumers' desire to buy goods.
In addition, the digital shopping mall system of the present invention can further establish various characteristics of the commodity in the media file representing the commodity, and the media file representing the commodity has a plurality of feature tags, and the consumer can search the media file in the system to obtain the demand. Conditional goods. For example, consumers can search for the women's shoes, high-heeled shoes, and rhinestones on the touch panel. The media files in the system that match the search criteria will be filtered out, and the consumers can separately search for the objects obtained by the 360. ° Display, 3D display or carry this object on the built-in model of the system for virtual reality display or try on.
The digital shopping malls structured by the digital shopping method of the physical shopping mall of the present invention sell goods by means of online shopping, thereby substantially increasing the business hours of the shopping malls and reducing the operating costs, and at the same time, the physical storefront can solve the consumer's fear of selling. Post-service, untrustworthy product quality online shopping concerns.
The digital shopping mall according to the present invention can display the complete style and atmosphere of the physical shopping mall, and the stores that provide different services in the physical shopping mall can provide services other than the merchandising, for example, for the restaurants in the physical shopping malls, the digital shopping malls can provide positioning reservations. Services, for golf courses, digital shopping malls can provide pre-view the stadium environment, view grass patterns, online teaching and other services.
The above is intended to be illustrative only and not limiting. Any equivalent modifications or alterations to the spirit and scope of the invention are intended to be included in the scope of the appended claims.

(11). . . Mall unit

(12). . . Merchandise display unit

(13). . . Computing unit

(14). . . panel

(twenty one). . . Walkway point

(twenty two). . . Counter point standing

(twenty three). . . Counter standing point

(twenty four). . . Counter window

(31). . . apparel

(32). . . Model

(33). . . front Photo

(34). . . Side view

(35). . . Back photo

(61). . . Street standing point

(62). . . Standing point in the store

The first figure is a system block diagram of the digital shopping mall system of the present invention;
The second figure is a flow chart of a method for digitizing a physical shopping mall of the present invention;
The third figure is a schematic diagram of the digital shopping center of the present invention;
The fourth figure is a schematic diagram of the 360° display of the goods of the digital shopping mall of the present invention;
The fifth figure is a schematic diagram of the three-dimensional display of the goods of the digital shopping mall of the present invention;
The sixth figure is a flow chart of another method for digitizing the physical shopping mall of the present invention;
The seventh figure is a schematic diagram of the digital shopping street of the present invention;
The eighth figure is a schematic diagram of the try-on system of the digital shopping mall system of the present invention.

(11). . . Mall unit

(12). . . Merchandise display unit

(13). . . Computing unit

(14). . . panel

Claims (21)

A digital shopping mall system comprising:
a shopping mall unit, wherein at least one shooting point is set in the physical shopping mall, for the consumer to view the media file by the shooting point through a panel, and the media file includes one of the physical shopping malls;
A merchandise display unit is an animation file that displays an item of the item; and a calculation unit that calculates the amount of the item selected by the consumer. The digital shopping mall system of claim 1, wherein the shooting point is plural, and the shooting points are located in each compartment of the physical shopping mall. For example, in the digital shopping mall system described in claim 1, wherein the shooting point is plural, and the interval between each shooting point and the adjacent shooting point is between 50 cm and 80 cm. The digital shopping mall system of claim 1, wherein the media file is connectable to the animation file, and the animation file is a 360° animation of the product. The digital shopping mall system of claim 1, wherein the media file is connectable to the animation file, and the animation file is a three-dimensional image of the product. A physical shopping mall digitalization method comprising the following steps:
Setting a shooting lens at at least one standing point in the physical shopping mall;
Changing the horizontal shooting direction of the shooting lens to capture a plurality of 360° images;
The images are made at a viewing point of 360° to view the media archive of the physical mall, and the media archive contains one of the physical malls. The method for digitizing a physical shopping mall as described in claim 6 wherein the photographing lens changes an elevation angle to capture an image of 180° in the longitudinal direction. The method for digitizing a physical shopping mall as described in claim 6 , wherein the standing point is plural, and the standing points are located in each compartment of the physical shopping mall. The method for digitizing a physical shopping mall as described in claim 6, wherein the standing point is plural, and the interval between each standing point and the adjacent standing point is between 50 cm and 80 cm. The method for digitizing a physical shopping mall as described in claim 6 wherein the images are photos or movies. The method for digitizing a physical shopping mall as described in claim 6 wherein the media file is connectable to an animation file displaying the item. The method for digitizing a physical shopping mall as described in claim 11, wherein the animation file is an animation of 360° of the product. The method for digitizing a physical shopping mall as described in claim 11, wherein the animation file is a three-dimensional image of the product. A physical shopping mall digitalization method comprising the following steps:
Setting a plurality of shooting lenses at at least one standing point in the physical shopping mall, the shooting lenses are in a horizontal direction with the same clamping angle and capturing a plurality of images of 360°;
The images are made at a viewing point of 360° to view the media archive of the physical mall, and the media archive contains one of the physical malls. The method for digitizing a physical shopping mall according to claim 14, wherein the photographing lens changes an elevation angle to capture an image of 180° in the longitudinal direction. The method for digitizing a physical shopping mall as described in claim 14, wherein the standing point is plural, and the standing points are located in each compartment of the physical shopping mall. The method for digitizing a physical shopping mall as described in claim 14, wherein the standing point is plural, and the interval between each standing point and the adjacent standing point is between 50 cm and 80 cm. The method for digitizing a physical shopping mall as described in claim 14 of the patent application, wherein the images are photos or movies. The method for digitizing a physical shopping mall as described in claim 14, wherein the media file is connectable to an animation file displaying the item. The method for digitizing a physical shopping mall as described in claim 19, wherein the animation file is an animation of 360° of the product. The method for digitizing a physical shopping mall as described in claim 19, wherein the animation file is a three-dimensional image of the product.