TW201308228A - Lottery processing platform and usage method thereof - Google Patents
Lottery processing platform and usage method thereof Download PDFInfo
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- TW201308228A TW201308228A TW100127156A TW100127156A TW201308228A TW 201308228 A TW201308228 A TW 201308228A TW 100127156 A TW100127156 A TW 100127156A TW 100127156 A TW100127156 A TW 100127156A TW 201308228 A TW201308228 A TW 201308228A
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本發明係有關於一種抽獎處理平台，特別是一種適用於可選擇所需要的抽獎模組之抽獎處理平台。The present invention relates to a lottery processing platform, and more particularly to a lottery processing platform suitable for selecting a desired lottery module.
行銷(marketing)是商業活動中的必要活動，行銷的目的是找到合適的市場，並且擬定產品與服務銷售給市場上的客戶。行銷的組合分析包括了產品(Product)、管道(Placement)、價格(Price)、以及促銷(Promotion)等。而在一般的商業活動中，促銷更是行銷活動中的重要手段。Marketing is a necessary activity in business activities. The purpose of marketing is to find the right market and to market products and services to customers in the market. The combined analysis of marketing includes products, placements, prices, and promotions. In general business activities, promotion is an important means of marketing activities.
於行銷活動中的促銷，係指企業利用各種有效的方法和手段，使消費者瞭解和屬意企業的產品、激發消費者的購買欲望，並促使其實現最終的購買行為。例如許多商家為求刺激購買慾望與吸引更多的客戶，常會舉辦各式的促銷(行銷)活動，更伴隨舉辦不同型式的抽獎活動以增強買氣。Promotion in marketing activities refers to the use of various effective methods and means to enable consumers to understand and care about the products of the company, to stimulate consumers' desire to purchase, and to promote their final purchase behavior. For example, in order to stimulate the desire to purchase and attract more customers, many merchants often hold various promotion (marketing) activities, and also hold different types of sweepstakes to enhance the buying momentum.
而隨著網際網路的普及與網路頻寬、終端硬體設備的提升，使用網際網路所進行之商業行為模式如拍賣、理財、知識交流及以及抽獎等如雨後春筍般蓬勃發展，而在日常生活中更產生了需要抽獎的時節與場合，例如各公司的年終尾牙活動或是新產品的促銷，多會提供各式禮品且採用抽獎的方式以利進行行銷活動。With the popularity of the Internet and the increase in network bandwidth and terminal hardware devices, the use of the Internet for business behavior models such as auctions, financial management, knowledge exchange, and sweepstakes has sprung up, and In daily life, there are occasions and occasions that require lottery, such as the company's year-end tail-to-end activities or the promotion of new products. Many kinds of gifts are offered and the lottery is used to facilitate marketing activities.
目前各家公司多會自行辦理抽獎活動或是委託相關業者辦理抽獎活動，以利商業行銷的活動，每個提供抽獎活動的機構必須耗費大量的人力、物力成本，以整理提供抽獎禮品或是進行抽獎規劃，並提供相關的抽獎機制，故而無疑於日常的業務範圍內增加了工作的負擔；而由於一般的中小店家通常無法負擔高額獎品，只能選擇吸引力較低的抽獎品項，故而造成抽獎活動的成效不彰；再者，更由於無法預知抽獎獎品會帶來的人潮，因此投入成本時必須負擔更高度的風險。At present, each company will conduct lottery activities on its own or entrust relevant industry players to conduct lottery activities to facilitate commercial marketing activities. Each institution that provides lottery activities must spend a lot of manpower and material costs to arrange for the offering of lottery gifts or The lottery plan, and the relevant lottery mechanism, will undoubtedly increase the burden of work in the daily business scope; and because the average small and medium-sized stores are usually unable to afford high-value prizes, they can only choose the less attractive lottery items, thus causing The results of the sweepstakes are not good; in addition, because of the inability to predict the crowds that will be brought to the prizes, there is a higher risk involved in the cost.
故而為能夠提高抽獎效率、減少業務負擔、降低廠商舉辦抽獎成本之風險性，極需要開發新式之抽獎方式，且能夠降低相關的抽獎作業時間與相關抽獎成本。Therefore, in order to improve the efficiency of the lottery, reduce the business burden, and reduce the risk of the manufacturer to hold the lottery cost, it is extremely necessary to develop a new type of lottery, and can reduce the related lottery time and related lottery costs.
本發明之目的係提供一種適用於可選擇所需要的抽獎模組之抽獎處理平台。It is an object of the present invention to provide a lottery processing platform suitable for selecting a desired lottery module.
本發明之一種抽獎處理平台，其中包含有廠商資料單元，客戶資料單元，購券單元，抽獎單元，送獎單元等所組成，且抽獎處理平台連接複數個配合廠商以及複數個使用客戶。A lottery processing platform of the present invention comprises a manufacturer data unit, a customer data unit, a purchase ticket unit, a lottery unit, a prize receiving unit, etc., and the lottery processing platform connects a plurality of matching manufacturers and a plurality of use customers.
本發明之一種抽獎處理平台，複數個配合廠商可以選擇所需要的抽獎模組進行促銷的抽獎活動，待選定抽獎單元的抽獎模組後，透過本發明的購券單元購買所需的抽獎券，本發明將抽獎卷配送給複數個配合廠商，再由複數個配合廠商依據自行設定的條件發送抽獎卷給使用客戶；而使用客戶收到抽獎卷後則可以透過客戶資料單元連結上抽獎處理平台，選取欲抽獎之獎項或登入複數個配合廠商所對應的抽獎模組，再進行輸入抽獎卷；最後該抽獎處理平台進行抽獎，並將相關的抽獎商品送至使用客戶處。A lottery processing platform of the present invention, a plurality of matching manufacturers can select the required lottery module to carry out the promotional lottery activity, and after selecting the lottery module of the lottery unit, purchase the required lottery ticket through the voucher unit of the present invention. The invention distributes the lottery volume to a plurality of matching manufacturers, and then the plurality of matching manufacturers send the lottery volume to the use customer according to the self-set conditions; and after the customer receives the lottery volume, the lottery processing platform can be connected through the customer data unit. Select the prize to be drawn or log in to the corresponding lottery module corresponding to the manufacturer, and then enter the lottery volume; finally, the lottery processing platform will draw the lottery and send the relevant lottery items to the customer.
本發明的目的之一係能夠提高抽獎效率，減少廠商的業務負擔，以及降低廠商舉辦抽獎成本之風險性。One of the objects of the present invention is to improve the efficiency of the lottery, reduce the business burden of the manufacturer, and reduce the risk of the manufacturer holding the lottery cost.
本發明可聯合廠商共同合舉辦抽獎活動以降低投資成本，且藉此提供高額的獎品。The present invention can jointly organize a lottery event with a manufacturer to reduce the investment cost and thereby provide a high prize.
為讓本發明的上述和其他目的、特徵和優點能更明顯易懂，下文特舉較佳實施例，並配合附圖，作詳細說明如下。The above and other objects, features, and advantages of the present invention will become more apparent and understood by the appended claims appended claims
請參考第1圖所示之本發明一種抽獎處理平台的示意圖，本發明主要為一種抽獎處理平台100，其中包含有廠商資料單元101，客戶資料單元102，購券單元103，抽獎單元104，送獎單元105等構成該抽獎處理平台100所組成。而抽獎處理平台100連接複數個配合廠商106以及複數個使用客戶107。Please refer to the schematic diagram of a lottery processing platform of the present invention shown in FIG. 1. The present invention is mainly a lottery processing platform 100, which includes a vendor data unit 101, a customer data unit 102, a ticket purchasing unit 103, and a lottery unit 104. The prize unit 105 and the like constitute the composition of the lottery processing platform 100. The lottery processing platform 100 connects a plurality of matching manufacturers 106 and a plurality of using customers 107.
如第1圖所示之廠商資料單元101，其具有儲存複數個廠商資料的功能，可登入各複數個廠商所設定的複數個抽獎條件，包括如抽獎期限，廠商資料及所設定的相關抽獎模組(如第2圖所示)等相關資料。The vendor data unit 101, as shown in FIG. 1, has a function of storing a plurality of vendor data, and can log in a plurality of lottery conditions set by each of a plurality of manufacturers, including, for example, a lottery period, vendor data, and a related lottery mode set. Group (as shown in Figure 2) and other relevant information.
續如第1圖所示之客戶資料庫單元102，該客戶資料庫單元102內登入複數個客戶的複數個客戶資料，例如抽獎券序號。Continuing with the customer database unit 102 shown in FIG. 1, the customer database unit 102 logs a plurality of customer data of a plurality of customers, such as a lottery ticket number.
又如第1圖所示之購券單元103，其具有提供複數個配合廠商106購買複數張抽獎券的功能。Further, as shown in FIG. 1, the voucher unit 103 has a function of providing a plurality of matching manufacturers 106 to purchase a plurality of lottery tickets.
再如第1圖所示之抽獎單元104，具有進行抽獎的功能，其中包含通用化模組1041、定型化模組1042及客製化模組1043，以供配合廠商106可選擇最適化的組合。此外，抽獎單元104可以進行相關抽獎條件的設定，包括設定抽獎的時間，如設定每月或每週進行抽獎；以及設定抽獎的人數，如滿百人加入就進行抽獎。The lottery unit 104 shown in FIG. 1 has a function of performing a lottery, and includes a generalization module 1041, a finalizing module 1042, and a customized module 1043, so as to be compatible with the manufacturer 106 to select an optimal combination. . In addition, the lottery unit 104 may perform setting of the relevant lottery conditions, including setting the time of the lottery, such as setting a monthly or weekly lottery; and setting the number of the lottery, and if the number of people joins, the lottery is performed.
最後如第1圖所示之送獎單元105，具有進行配送抽獎獎項的功能。Finally, the bonus unit 105 shown in Fig. 1 has a function of distributing a lottery prize.
第2圖所示抽獎單元104之詳細示意圖，其抽獎模組提供3種不相同的模組，包括了下列所示：第2圖所示之通用化模組1041，其可提供該以配給數家廠商共同使用，如獎項可分設為平板電腦、智慧型手機、化妝品等。當複數個廠商購買該通用化模組1041的時，表示廠商共同合辦抽獎活動，且抽獎品項即泛用套組當中的獎項，該複數個廠商各可購得抽獎卷。Figure 2 shows a detailed schematic diagram of the lottery unit 104. The lottery module provides three different modules, including the following: the generalization module 1041 shown in Fig. 2, which can provide the number of the distribution The manufacturers use it together, such as awards can be divided into tablets, smart phones, cosmetics and so on. When a plurality of manufacturers purchase the generalization module 1041, it means that the manufacturers jointly organize the lottery activities, and the prize items are the prizes in the general use kit, and the plurality of manufacturers can purchase the lottery rolls.
第2圖所示之定型化模組1042，其可設定其中獎品項目，不接受任何變更，故而可提供外部的廠商直接進行選購獎品項目The finalizing module 1042 shown in FIG. 2 can set the prize item and does not accept any change, so that an external manufacturer can directly provide the prize item for purchase.
第2圖所示之客製化模組1043，其可配合提供所欲的抽獎獎項，廠商可依自身的需要與抽獎處理平台100洽商；如抽獎的獎項可分設為頭彩為汽車，二獎為平板電腦，三獎為智慧手機等各種獎項組合方式。The customized module 1043 shown in Fig. 2 can be used to provide the desired lottery prize. The manufacturer can negotiate with the lottery processing platform 100 according to his own needs; if the lottery award can be divided into the first color for the car, two The awards are tablet PCs, and the three awards are various combinations of awards such as smart phones.
第3圖所示為本發明一種抽獎處理平台的使用方法，首先如第3圖之步驟301所示，可由一般的廠商向抽獎處理平台100提出申請，以決定是否可成為配合廠商106。FIG. 3 shows a method of using a lottery processing platform according to the present invention. First, as shown in step 301 of FIG. 3, a general manufacturer can apply to the lottery processing platform 100 to determine whether it can become a matching manufacturer 106.
接著如第3圖之步驟302所示，抽獎處理平台100進行審核，若審核同意時，則發出「准」的通知；若審核不同意時，則回到前述步驟301，對一般廠商發出「否」的通知。Then, as shown in step 302 of FIG. 3, the lottery processing platform 100 performs an audit. If the audit approves, a "quasi" notification is issued; if the audit disagrees, the process returns to the foregoing step 301, and the general manufacturer issues "No". "announcement of.
接著如第3圖之步驟303所示，當得到「准」的通知時，則由抽獎處理平台100進行公布所有複數個配合廠商106的名單。Next, as shown in step 303 of FIG. 3, when a "quasi" notification is obtained, the lottery processing platform 100 issues a list of all of the plurality of matching vendors 106.
續如第3圖之步驟304所示，依該抽獎處理平台的一抽獎單元所設定的一抽獎條件，由複數個配合廠商106進行選取抽獎模組。而抽獎條件的設定，包括設定抽獎的時間，如設定每月或每週進行抽獎；以及設定抽獎的人數，如滿百人加入就進行抽獎。Continuing as shown in step 304 of FIG. 3, a plurality of matching manufacturers 106 select a lottery module according to a lottery condition set by a lottery unit of the lottery processing platform. The setting of the lottery conditions includes setting the time for the lottery, such as setting the monthly or weekly lottery; and setting the number of draws, if the number of people joins, the lottery is drawn.
仍如第3圖之步驟305所示，由複數個配合廠商106進行公布抽獎資訊。Still as shown in step 305 of FIG. 3, the plurality of matching manufacturers 106 publish the lottery information.
又如第3圖之步驟306所示，由複數個配合廠商106進行購買複數張抽獎券，並傳送至抽獎處理平台100。Further, as shown in step 306 of FIG. 3, a plurality of matching manufacturers 106 purchase a plurality of lottery tickets and transmit them to the lottery processing platform 100.
繼續如第3圖之步驟307所示，由抽獎處理平台100進行寄發複數張抽獎券，並傳送至複數個配合廠商106。Continuing as shown in step 307 of FIG. 3, the lottery processing platform 100 sends a plurality of lottery tickets and transmits them to a plurality of matching manufacturers 106.
再如第3圖之步驟308所示，由複數個配合廠商106轉發複數張抽獎券至該複數個使用客戶107。As further shown in step 308 of FIG. 3, a plurality of matching manufacturers 106 forward a plurality of lottery tickets to the plurality of usage customers 107.
其中如第3圖之步驟309所示，在第3圖之步驟305後，由複數個使用客戶107接收抽獎訊息，當判定複數個使用客戶107具有抽獎資格，則如第3圖之步驟311所示，獲得抽獎券，當判定複數個使用客戶107不具有抽獎資格，則為結束。As shown in step 309 of FIG. 3, after step 305 of FIG. 3, the plurality of use customers 107 receive the lottery message, and when it is determined that the plurality of use customers 107 have the lottery qualification, as shown in step 311 of FIG. It is shown that the lottery ticket is obtained, and when it is determined that the plurality of use customers 107 do not have the lottery qualification, it is ended.
再如第3圖之步驟312所示，由抽獎處理平台100選取獎品並由複數個使用客戶107參加抽獎。Further, as shown in step 312 of FIG. 3, the prize is selected by the lottery processing platform 100 and the lottery is participated by the plurality of use customers 107.
如第3圖之步驟313所示，由抽獎處理平台100進行抽獎。As shown in step 313 of FIG. 3, the lottery processing platform 100 performs a lottery.
最後如第3圖之步驟314所示，由抽獎處理平台100進行傳送抽獎商品予已中獎的複數個使用客戶107。Finally, as shown in step 314 of FIG. 3, the lottery processing platform 100 transmits the lottery item to the plurality of used customers 107 who have won the prize.
故而透過本發明的抽獎處理平台，複數個配合廠商106可以選擇所需要的抽獎模組進行促銷的抽獎活動，待選定抽獎單元104的抽獎模組後，透過本發明的購券單元103購買所需的抽獎券，本發明將抽獎卷配送給複數個配合廠商106，再由複數個配合廠商106依據自行設定的條件發送抽獎卷給使用客戶107；而使用客戶107收到抽獎卷後則可以透過客戶資料單元102連結上抽獎處理平台100，選取欲抽獎之獎項或登入複數個配合廠商106所對應的抽獎模組，再進行輸入抽獎卷；最後該抽獎處理平台100進行抽獎，並將相關的抽獎商品送至使用客戶107處。Therefore, through the lottery processing platform of the present invention, a plurality of matching manufacturers 106 can select the required lottery module to perform the promotional lottery activity, and after the lottery module of the lottery unit 104 is selected, purchase through the voucher unit 103 of the present invention. The lottery ticket is distributed by the invention to a plurality of matching manufacturers 106, and then the plurality of matching manufacturers 106 send the lottery volume to the use customer 107 according to the self-set conditions; and the customer 107 can receive the lottery volume through the customer. The data unit 102 is linked to the lottery processing platform 100, selects the prize to be drawn, or logs in a plurality of lottery modules corresponding to the manufacturer 106, and then inputs the lottery volume; finally, the lottery processing platform 100 performs the lottery, and the relevant lottery product is selected. Send to use customer 107.
本發明可聯合許多廠商共同合辦抽獎活動，達到抽獎的經濟規模，藉此降低參與廠商的投入風險以及投資成本，更可以提供高額的獎品以滿足客戶(消費者)的需求。The invention can cooperate with many manufacturers to jointly organize a lottery event to achieve the economic scale of the lottery, thereby reducing the input risk and investment cost of the participating manufacturers, and providing high prizes to meet the needs of the customer (consumer).
以上所述僅為本發明之較佳實施例而已，並非用以限定本發明之申請專利範圍；凡其它未脫離本發明所揭示之精神下所完成之等效改變或修飾，均應包含在下述之申請專利範圍內。The above is only the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention; all other equivalent changes or modifications which are not departing from the spirit of the present invention should be included in the following. Within the scope of the patent application.
100．．．抽獎處理平台100. . . Lottery processing platform
101．．．廠商資料單元101. . . Vendor data unit
102．．．客戶資料單元102. . . Customer data unit
103．．．購券單元103. . . Purchase unit
104．．．抽獎單元104. . . Lottery unit
105．．．送獎單元105. . . Award unit
106．．．複數個配合廠商106. . . Multiple matching manufacturers
107．．．複數個使用客戶107. . . Multiple customers
1041．．．通用化模組1041. . . Generalized module
1042．．．定型化模組1042. . . Forming module
1043．．．客製化模組1043. . . Customized module
第1圖係本發明一種抽獎處理平台的示意圖；Figure 1 is a schematic view of a lottery processing platform of the present invention;
第2圖係抽獎單元之詳細示意圖；以及Figure 2 is a detailed schematic diagram of the lottery unit;
第3圖係本發明一種抽獎處理平台的使用方法。Figure 3 is a method of using a lottery processing platform of the present invention.
100．．．抽獎處理平台100. . . Lottery processing platform
101．．．廠商資料單元101. . . Vendor data unit
102．．．客戶資料單元102. . . Customer data unit
103．．．購券單元103. . . Purchase unit
104．．．抽獎單元104. . . Lottery unit
105．．．送獎單元105. . . Award unit
106．．．複數個配合廠商106. . . Multiple matching manufacturers
107．．．複數個使用客戶107. . . Multiple customers
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI570667B (en) * | 2014-12-27 | 2017-02-11 | 崑山科技大學 | Lottery method, computer program products, lottery systems |
| CN112424815A (en) * | 2018-02-16 | 2021-02-26 | 博洛罗环球有限公司 | System and method for lottery, sports betting and gaming |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI570667B (en) * | 2014-12-27 | 2017-02-11 | 崑山科技大學 | Lottery method, computer program products, lottery systems |
| CN112424815A (en) * | 2018-02-16 | 2021-02-26 | 博洛罗环球有限公司 | System and method for lottery, sports betting and gaming |
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