201232438六、發明說明： 【發明所屬之技術領域】 [0001] 本發明係關於一種行銷與交易系統，屮 兀才曰一種適用於 區域，可將銷售方之行銷資訊提供給消費 戶’並利用 取代傳 交易系統 個人數位處理器直接與銷售方互換交易訊f 、 統會員卡或彳§用卡而進行交易之小區域行銷與 〇 〇 【先前技術】 [〇〇〇2]隨著網際網路與科技發展趨勢，網路行 影響力且最受喝目之銷售模式之-；許多/具有廣大 網路行銷之重要性，而紛紛涉足其:::意識到 .銷來獲取更大市場，以提升企業競爭力/依靠網路行 -般而言，傳統網路行銷具有兩大特色〜 及被動性。由〜路的高速發展。即大區域性以 推廣之行㈣_被接 ^廣料結，所欲 :對於消費者而令，i之範圍甚廣，此即為大區域性須以自行上_ ^自網路上接收行销資訊，則必 万式獲得，此則4被動性。 現今，消費者之消 ，而於網路上推廣的j式仍以直接與實體商家接觸為主 體商家購物方式加^订銷貝訊，仍無法有效地與與於實 品相關資訊（如產，結；此外，實體商家或所展示商 方式，即時告知^介紹或促銷活動），亦無法以主動 /月費者。 [〇〇〇5] 除行銷外，當消鲁本 以現金或信用切％往實體商家時，交易之進行必須 員時，亦必須,χ會2支付;若消費者為實體二 表單編號Α0101 卞進行身分確認。然而，對；1〇〇2〇〇61〇〇-〇 第3貢/共19頁 [0003] [0004] 100103402 201232438 消費者而言，通常可能持有多張會員卡或信用卡，於攜 帶上亦將造成不便。 [0006] 有鑑於此，為解決上述難題，將網路行銷以及實體商店 購物與交易模式加以整合，本發明之發明人遂提出一種 小區域行銷與交易系統，不僅可適用於實體商店，將銷 售方之行銷資訊主動提供給消費用戶，對於消費用戶而 言，亦可利用個人數位處理器，直接與銷售方互換訊息 ，以取代傳統會員卡或信用卡而進行交易。 【發明内容】 [0007] 本發明之主要目的在提供一種適用於小區域，除可將銷 售端之行銷資訊提供至消費用戶端，消費用戶端亦可利 用個人數位處理器直接與銷售方互換交易訊息，以取代 傳統會員卡或信用卡而進行交易之小區域行銷與交易系 統。 [0008] 為達上述目的，本發明係提供一種小區域行銷與交易系 統，包括有一訊號源、一網路伺服器、一交易處理裝置 以及一個人數位處理器。其中，前述該訊號源係設置於 一銷售端，供提供與行銷相關之資訊；前述網路伺服器 係設置於一網路上，供儲存行銷資訊與交易相關資訊； 前述交易處理裝置係設置於該銷售端，供處理一消費用 戶端與該銷售端間之交易；該交易處理裝置具有一與前 述網路伺服器進行連結之網路連接單元以及一第一無線 訊號發射/接收單元；前述個人數位處理器則係設置於消 費用戶端，供接收來自訊號源之資訊，並包括有一網路 連接單元以及一第二無線訊號發射/接收單元，其中該網 100103402 表單編號A0101 第4頁/共19頁 1002006100-0 201232438 路連接單元係用以與網路伺服器進行連結，而該第二益 線訊號發射/接收單元則用以與前述第一無線訊號發射/ 接收單元交換交易相關訊息β [0009] 於實施時，前述訊號源較佳包括至少一無線廣播器。 [0010] 於實施時’前述無線廣播器較佳使用802. 1 1無線區域網 路服務組識別碼（SSID)、藍牙識別碼（pin)、音頻識 別碼、ZIGBEE或紅外線。 [0011] 〇 於實施時，前述第一、第二無線訊號發射/接收單元較佳 使用802. 1 1無線區域網路服務組識別碼（SSID)、藍牙 識別碼（PIN)、音頻識别碼、ZIGBEE或紅外線。 [⑻ 12] 於實施時，前述音頻識別瑪較佳為雙.音多頻'(Dtmf)識 別碼、次超音波識別碼或超音波識別碼。 [0013] 於實施時，前述無線廣播器所廣播之識別碼較佳為銷隹 端識別碼、廠商識別碼以及/或產品識別碼。 [0014] ❹ 於實施時，前述訊號源較佳包括至少一無線射頻標籤（ RFID)、條碼或多雉條碼（Bar code)，且該個人數位 處理器較佳包括一偵測裝置，供讀取前述無線射頻標籤 、條瑪或多維條碼。 • [0015] 為對於本發明之特點與作用能有更深入之瞭解，茲藉實 施例配合圖式詳述於後。 [0016] 【實施方式】 本發明係揭示一種小區域行銷與交易系統，包括有一訊 號源、一網路伺服器、一交易處理裝置以及—個人數位 100103402 表單編號A0101 第5頁/共19頁 1002006100-0 201232438 處理器；其中，前述訊號源可包括至少一無線廣播器、 無線射頻標籤、條碼或多維條碼。 [0017] 請參閱第1、2圖，其係顯示本發明之小區域行銷與交易 系統之一較佳實施例；於本實施例中，前述訊號源包括 至少一無線廣播器1。 [0018] 請參閱第2圖，其係顯示前述實施例之方塊圖。於本實施 例中，前述至少一無線廣播器1係設置於一銷售端，供廣 播與行銷相關之識別碼。其中，前述銷售端可為任何實 體商家，如一般商店、連鎖商店、大賣場或百貨公司等 ;於實施時，可安裝於實體商家内之商品置物架上。 [0019] 除無線廣播器1外，前述交易處理裝置4亦設置於前述銷 售端。該交易處理裝置4係用於處理一消費用戶端（即消 費者）與該銷售端間之交易，包括有一網路連接單元40 以及一第一無線訊號發射/接收單元42 ;其中，該網路連 接單元40係用於連上網路3，進而與前述網路伺服器2相 互連結。 [0020] 前述網路伺服器2係設置於由無線基地台6所架設之一網 路3上，係用來儲存行銷資訊與交易相關資訊。於實施時 ，網路伺服器2可設置於區域網路或網際網路上；而所儲 存之交易資訊，則可提供該交易處理單元4使用。 [0021] 前述個人數位處理器5則係設置於消費用戶端，包括有一 網路連接單元50以及一第二無線訊號發射/接收單元52。 [0022] 其中，前述網路連接單元50係用以連上網路3，藉以與該 網路伺服器2相互進行連結，以使用儲存於網路伺服器内 100103402 表單編號A0101 第6頁/共19頁 1002006100-0 201232438 之仃鎖貧訊；而前述第二無線訊號發射/接收單元則可 接收無線廣播器1所廣播之與行銷相關之識別碼，並可與 交易處理裝置4之第-無線訊號發射/接收單元如 易相關訊息。 、父 [0023] 月’】迷無線基地台（Cellular Tower) ) 6 k3uUr ::以）8 8 8 8 8 8 8 8 8 8 8 8 8以細胞陣列方 ^呈現，以便個人數位處理器連線_際或區域網路上 Ο [0024] 的伺服器’該無線基地台可以城營商的上網服務或自 行架設的WIFI無線網路。 G [0025] 閱第3圖，其係顯示無線廣播器丨與個人數位處理器5 間之互動模式，即關於行銷部分。於實施時:，前述無線 ’播器1可使用以下無線傳輪方式：包括有8〇2. ^無線區 域網路服務組識別碼（SSID)、藍牙識別瑪（piN)、音 頻識別瑪、ZIGBEE以及紅外線；其中，前述音頻識別碼 則可為雙音多頻（DTMF)識別碼、次超音波識別碼或超 9波識別碼；個人數位處理器5則設置有可偵測無線廣播 器1所廣播之識別瑪之構件“以取得該識別碼。 於本實施例中，前述每一無線廣播器1為一超音波發射器 ’而無線廣播器所廣播之識別碼則為超音波識別碼；前 述個人數位處理器5則為一智慧手機，而其第二無線訊號 發射/接收單元52則具有一麥克風520，用於接收超音波 訊號，藉此可辨識由無線廣播器1所發送之識別碼。前述 超音波模式僅為一示例，隨著所採用無線傳輸模式之不 同（例如亦可採用802. 1 1無線區域網路服務組識別碼或 100103402 藍牙識別碼）’無線廣播器與個人數位處理器之具體結 表單編號 AG1G1 ^ 7 I/^i. 19 I 1002006100-0 201232438 構亦將隨之改變。 [0026] 此外，前述無線廣播器係可裝設一太陽能充電模組，藉 以吸收太陽能以自動充電；於實施時，為適應因室内使 用所造成光線之不充足，該太陽能充電模組可為一能接 收低照度者，藉此可經由吸收室内燈光即可自動進行充 電。同時，該無線廣播器亦可裝設有一定時開關，用以 自動控制電源之開關，以期達到節省耗電之目的。 [0027] 於實施時，無線廣播器所廣播之識別碼可包括：銷售端 識別碼、廠商識別碼以及/或產品識別碼，其分別儲存有 銷售端（即實體商家）、廠商以及特定產品所欲傳達給 消費者之訊息。 [0028] 由於無線廣播器1係單向且持續廣播前述識別碼，當消費 者經過時，可透過消費者所使用之個人數位處理器的主 動偵測，而獲取特定識別碼；隨後，經由網路連接單元 50可連上網路，而與伺服器取得連結，根據所接收的識 別碼，取得相關行銷資訊（例如關於實體商家、廠商或 產品資訊，或其他如折價券等資訊）。 [0029] 前述相關動作（即偵測識別碼、連上網路以取得並下載 行銷資訊）可利用軟體自動達成；換言之，只要消費者 於逛街時打開相關軟體，當走過無線廣播器時，個人數 位處理器（如智慧型手機）即可自動偵測識別碼，並自 動連上網路，下載與該識別碼相對應之行銷資訊，最後 再通知消費者。 [0030] 請參閱第3圖，其係顯示個人數位處理器5與交易處理裝 100103402 表單編號A0101 第8頁/共19頁 1002006100-0 201232438 置· 4間$ # 動模式，即關於交易部份。於實施時，個人數 位處3¾ g ς 王里敦 之第—無線訊號發射/接收單元52以及交易處 傳輪置之第—無線訊號發射/接收單元42可使用以下無線 於 式.包括802. 11無線區域網路服務組識別碼（ 、藍牙識別碼（PIN)、音頻識別碼、ZIGBEE或 紅外線·甘^ 識另，’具中，前述音頻識別碼可為雙音多頻（DTMF ) 碼- 人超音波識別碼或超音波識別碼。201232438 VI. Description of the Invention: [Technical Field of the Invention] [0001] The present invention relates to a marketing and trading system, which is applicable to a region, and can provide marketing information of a seller to a consumer' and replace it with The personal digital processor of the transaction system directly exchanges the transaction information with the seller, the membership card or the small area marketing and transaction using the card. [Prior technology] [〇〇〇2] With the Internet and The trend of technology development, the most influential and most popular sales model of the Internet - many / have the importance of extensive network marketing, and have been involved in it:: realize that: sales to obtain a larger market to enhance Enterprise competitiveness / relying on the Internet - In general, traditional Internet marketing has two major characteristics - and passive. Developed by the high speed of ~ Road. That is, a large regional promotion to promote (four) _ was connected to ^ Guangcai knot, what you want: for the consumer, i range is very wide, this is the big regional must be on their own _ ^ from the Internet to receive marketing information , it must be obtained in a million style, and this is 4 passive. Nowadays, consumers are dissipating, and the j-style promoted on the Internet is still directly related to the physical merchants as the main business shopping method plus the subscription of Beixun, still can not effectively relate to the actual product-related information (such as production, knot In addition, the entity merchants or exhibitors, instant notification ^ introduction or promotion), can not be active / monthly fee. [〇〇〇5] In addition to marketing, when the company has to pay cash or credit to the entity, when the transaction must be carried out, it must also be paid 2; if the consumer is the entity 2 form number Α 0101 卞Confirm your identity. However, right; 1〇〇2〇〇61〇〇-〇3rd tribute/19 pages [0003] [0004] 100103402 201232438 For consumers, it is usually possible to hold multiple membership cards or credit cards. Will cause inconvenience. In view of this, in order to solve the above problems, integrating online marketing and physical store shopping and transaction modes, the inventor of the present invention proposes a small-area marketing and trading system that can be applied not only to physical stores but also to sales. Fangzhi's marketing information is provided to consumers in a proactive manner. For consumers, it is also possible to use a personal digital processor to exchange information directly with the seller to replace the traditional membership card or credit card. SUMMARY OF THE INVENTION [0007] The main purpose of the present invention is to provide a small area, in addition to the sales side of the marketing information can be provided to the consumer end, the consumer user can also use the personal digital processor to directly exchange transactions with the seller A small regional marketing and trading system that trades in place of a traditional membership card or credit card. In order to achieve the above object, the present invention provides a small area marketing and trading system including a signal source, a network server, a transaction processing device, and a digitizer. The foregoing signal source is disposed at a sales end for providing information related to marketing; the network server is disposed on a network for storing marketing information and transaction related information; the transaction processing device is disposed at the a sales terminal for processing a transaction between a consumer client and the sales terminal; the transaction processing device has a network connection unit coupled to the network server and a first wireless signal transmitting/receiving unit; The processor is disposed at the consumer terminal for receiving information from the signal source, and includes a network connection unit and a second wireless signal transmitting/receiving unit, wherein the network 100103402 form number A0101 is 4/19 1002006100-0 201232438 The connection unit is used for connecting with the network server, and the second line signal transmitting/receiving unit is configured to exchange the transaction related information with the first wireless signal transmitting/receiving unit β [0009] In implementation, the aforementioned signal source preferably includes at least one wireless broadcaster. [0010] In the implementation, the aforementioned wireless broadcaster preferably uses an 802.11 wireless area network service group identification code (SSID), a Bluetooth identification code (pin), an audio identification code, ZIGBEE or infrared. [0011] In the implementation, the first and second wireless signal transmitting/receiving units preferably use an 802.11 wireless local area network service group identification code (SSID), a Bluetooth identification code (PIN), an audio identification code, ZIGBEE or infrared. [(8) 12] In implementation, the aforementioned audio recognition horse is preferably a dual tone multi-frequency '(Dtmf) identification code, a secondary ultrasonic identification code or a supersonic identification code. [0013] In implementation, the identification code broadcast by the aforementioned wireless broadcaster is preferably a pin end identification code, a vendor identification code, and/or a product identification code. [0014] In the implementation, the signal source preferably includes at least one radio frequency tag (RFID), a bar code or a bar code, and the personal digital processor preferably includes a detecting device for reading The aforementioned radio frequency tag, bar or multi-dimensional bar code. [0015] For a better understanding of the features and functions of the present invention, the embodiments are described in detail below with reference to the drawings. [Embodiment] The present invention discloses a small area marketing and trading system, including a signal source, a network server, a transaction processing device, and a personal number 100103402. Form number A0101 Page 5 of 19 pages 1002006100 - 0 201232438 The processor; wherein the source of the signal may include at least one wireless broadcaster, a radio frequency tag, a bar code, or a multi-dimensional bar code. [0017] Referring to Figures 1 and 2, there is shown a preferred embodiment of the small area marketing and transaction system of the present invention; in the present embodiment, the source of signals includes at least one wireless broadcaster 1. [0018] Please refer to FIG. 2, which is a block diagram showing the foregoing embodiment. In this embodiment, the at least one wireless broadcaster 1 is disposed at a sales end for broadcasting and marketing related identification codes. The foregoing sales terminal may be any physical merchant, such as a general store, a chain store, a hypermarket or a department store, etc., and may be installed on a product shelf in the physical merchant during implementation. [0019] In addition to the wireless broadcaster 1, the aforementioned transaction processing apparatus 4 is also provided at the aforementioned sales end. The transaction processing device 4 is configured to process a transaction between a consumer client (ie, a consumer) and the sales terminal, including a network connection unit 40 and a first wireless signal transmitting/receiving unit 42; wherein the network The connection unit 40 is used to connect to the network 3 and is connected to the aforementioned network server 2. [0020] The foregoing network server 2 is disposed on one of the networks 3 set up by the wireless base station 6, and is used for storing marketing information and transaction related information. In the implementation, the network server 2 can be set on the local area network or the internet; and the stored transaction information can be provided by the transaction processing unit 4. [0021] The personal digital processor 5 is disposed on the consumer client, and includes a network connection unit 50 and a second wireless signal transmitting/receiving unit 52. [0022] The network connection unit 50 is used to connect to the network 3, so as to be connected to the network server 2 for use in the network server 100103402 Form No. A0101 Page 6 of 19 Page 1002006100-0 201232438; the second wireless signal transmitting/receiving unit can receive the marketing-related identification code broadcast by the wireless broadcaster 1 and can communicate with the first-wireless signal of the transaction processing device 4. The transmitting/receiving unit is as easy to correlate as possible. , [0023] Month's] Cellular Tower) 6 k3uUr::) 8 8 8 8 8 8 8 8 8 8 8 8 8 is presented in a cell array for personal digital processor wiring _ Inter- or regional network Ο [0024] The server 'The wireless base station can be used by the city's Internet service or a self-erected WIFI wireless network. [0025] Referring to FIG. 3, it shows an interactive mode between the wireless broadcaster and the personal digital processor 5, that is, regarding the marketing portion. In implementation: the foregoing wireless 'player 1 can use the following wireless transmission mode: including 8〇2. ^Wireless Area Network Service Group Identifier (SSID), Bluetooth Identification Ma (piN), Audio Recognition Ma, ZIGBEE And the infrared ray; wherein the foregoing audio identification code can be a dual tone multi-frequency (DTMF) identification code, a secondary ultrasonic identification code or a super 9 wave identification code; the personal digital processor 5 is provided with a detectable wireless broadcaster 1 The identification component of the broadcast is "to obtain the identification code. In the present embodiment, each of the aforementioned wireless broadcasters 1 is an ultrasonic transmitter" and the identification code broadcast by the wireless broadcaster is an ultrasonic identification code; The personal digital processor 5 is a smart phone, and the second wireless signal transmitting/receiving unit 52 has a microphone 520 for receiving the ultrasonic signal, whereby the identification code transmitted by the wireless broadcaster 1 can be recognized. The aforementioned ultrasonic mode is only an example, and the wireless transmission mode is different (for example, an 802.11 wireless local area network service group identification code or a 100103402 Bluetooth identification code may be used). The specific number of the personal digital processor form number AG1G1 ^ 7 I / ^ i. 19 I 1002006100-0 201232438 will also change. [0026] In addition, the aforementioned wireless broadcaster can be equipped with a solar charging module, thereby Absorbing solar energy for automatic charging; in order to adapt to the lack of light caused by indoor use, the solar charging module can be used to receive low illumination, thereby automatically charging by absorbing indoor light. The wireless broadcaster can also be equipped with a time switch for automatically controlling the power switch to achieve power saving. [0027] In implementation, the identification code broadcast by the wireless broadcaster may include: the sales end The identification code, the vendor identification code, and/or the product identification code respectively store the information of the sales end (ie, the physical merchant), the manufacturer, and the specific product to be conveyed to the consumer. [0028] Since the wireless broadcaster 1 is one-way and Continuously broadcasting the foregoing identification code, and when the consumer passes, the specific identification code can be obtained through active detection by the personal digital processor used by the consumer; After that, the network connection unit 50 can connect to the network, and obtain a connection with the server, and obtain relevant marketing information according to the received identification code (for example, information about the entity merchant, the manufacturer or the product, or other information such as a discount coupon). [0029] The foregoing related actions (ie, detecting the identification code, connecting to the network to obtain and download marketing information) can be automatically achieved by using software; in other words, as long as the consumer opens the related software while shopping, when walking through the wireless broadcaster, A personal digital processor (such as a smart phone) can automatically detect the identification code and automatically connect to the network, download the marketing information corresponding to the identification code, and finally notify the consumer. [0030] Please refer to Figure 3, It shows the personal digital processor 5 and transaction processing equipment 100103402 Form No. A0101 Page 8 / Total 19 pages 1002006100-0 201232438 Set 4 $ $ moving mode, that is, about the trading part. At the time of implementation, the personal digital location 33⁄4 g ς the king's number - the wireless signal transmitting/receiving unit 52 and the transaction transmitting wheel - the wireless signal transmitting/receiving unit 42 may use the following wireless type. Including 802.11 wireless Regional network service group identification code (, Bluetooth identification code (PIN), audio identification code, ZIGBEE or infrared · Gan ^ ^ another, 'in the middle, the above audio identification code can be dual-tone multi-frequency (DTMF) code - person super Voice identification code or ultrasonic identification code.
[0031] G[0031] G
[0032] Ο 0實施例中’前述第一與第二無線訊號發射/接收單元 52分別為一雙音多頻或超音波訊號發射/接收單元， ^ 又換訊息；藉此，交易處理裝置4與個人數位處理 費得以利用雙音多頻或超音波訊號交換訊息，以進行消 者身份辨識與交易確認。 於本實施例中’前述個人數位處理器5係為一智慧型手機 ’而其第二無線訊號發射/接收單元52則包括有一麥克風 520以及一喇叭522 ;其中’前述麥克風52;〇係用於接受 雙音多頻或超音波訊號，而前述制<522係用以將消費用 戶之識字碼（為雙音多頻或超音波訊號）發送至第一無 線訊號發射/接收單元42，以進行身份辨識。於超音波訊 號方面，前述智慧型手機所使用之超音波訊號約為20千 赫茲8 [0033] 100103402 交易處理裝置4與個人數位處理器5係雙向交換訊息，而 往來傳輸之訊息通常需加密處理，以確保安全性。如圖 所示，前述網路伺服器2内可設置一加密認證單元22，藉 以將傳輸於個人數位處理器5與交易處理裝置間4之超音 波訊號加密。 表草編號AG101 第9頁/共19買 1002006100-0 201232438 [0034] 於結帳時，消費者可利用自己的個人數位處理器（智慧 型手機）與交易處理裝置相互溝通，並經由網路伺服器 而提供傳輸訊息之加密認證，而進行交易。因此，此種 交易模式可取代傳統會員卡以及信用卡之使用，而利用 無線傳輸方式同時進行身分認證與交易確認，其方便性 不言可喻。 [0035] 同樣地，前述相關動作（即身分認證以及交易確認）亦 可利用軟體而加以執行。此外，亦可藉由軟體之使用， 而將所下載之行銷資訊（如折價券），與交易動作相互 整合；舉例而言，當消費者下載折價券後，於結帳時， 可利用軟體自動於交易執行時，自動扣除折扣金額。 [0036] 除前述實施例外，前述訊號源亦可包括至少一無線射頻 標籤 '條碼或多維條碼，且前述個人數位處理器亦可設 置有一偵測裝置，用以讀取前述無線射頻標籤、條碼或 多維條碼。 [0037] 於實施時，前述無線射頻標籤、條碼或多維條碼可附著 於商品或置物架上，或實體商家内特定位置；此時，消 費者可利用所攜帶並設有偵測裝置之個人數位處理器（ 如智慧型手機），來讀取前述標籤或條碼；例如，以條 碼為例，可將手機的相機作為偵測裝置，以進行條碼之 讀取。 [0038] 相較於前一實施例中之無線廣播器的主動廣播訊息，採 用無線射頻標籤、條碼或多維條碼之方式則需要消費者 主動進行讀取，以自訊號源獲得行銷資訊。 100103402 表單編號A0101 第10頁/共19頁 1002006100-0 201232438 [0039] 综上所述，依上文所揭示之内容，本發明確可達到發明 之預期目的，提供一種小區域行銷與交易系統，其適用 於實體賣場購物模式，不僅可將銷售端之行銷資訊提供 至消費用戶端，消費用戶端亦可利用個人數位處理器直 接與銷售方互換交易訊息，以取代傳統會員卡或信用卡 - 而進行交易。其極具產業利用之價值，爰依法提出專利 申請。 [0040] 又上述說明與圖式僅是用以說明本發明之實施例，凡熟 _ 於此業技藝之人士，仍可做等效的局部變化與修飾，其 Ο 並未脫離本發明之技術與精神》 【圖式簡單說明】 [0041] 第1圖係顯示本發明之小區域行銷與交易系統之示意圖。 [0042] 第2圖係顯示本發明之小區域行銷與交易系統之較佳實施 例之方塊圖。 [0043] 第3圖係顯示第2圖中無線廣播器與個人數位處理器間互 動模式之方塊圖。 〇 [0044] 第4圖係顯示第2圖中個人數位處理器與交易處理裝置間 互動模式之方塊圖。 【主要元件符號說明】 無線廣播器1 個人數位處理器5 網路伺服器2 網路連接裝置50 加密認證單元22 第二無線訊號發射/接收單元 52 網路3 麥克風520 表單編號A0101 第11頁/共19頁 1002006100-0 100103402 201232438 交易處理裝置4 制口八5 2 2 網路連接裝置40 無線基地台6 第一無線訊號發射/接收單元 42 100103402 表單編號A0101 第12頁/共19頁 1002006100-0[0032] In the embodiment, the first and second wireless signal transmitting/receiving units 52 are respectively a dual-tone multi-frequency or ultrasonic signal transmitting/receiving unit, and the message is exchanged; thereby, the transaction processing device 4 The personal digital processing fee can be exchanged with the dual-tone multi-frequency or ultrasonic signal for consumer identification and transaction confirmation. In the present embodiment, the foregoing personal digital processor 5 is a smart phone, and the second wireless signal transmitting/receiving unit 52 includes a microphone 520 and a speaker 522; wherein the aforementioned microphone 52 is used for Accepting the dual-tone multi-frequency or ultrasonic signal, and the foregoing system <522 is used to send the consuming code of the consumer user (for the dual-tone multi-frequency or ultrasonic signal) to the first wireless signal transmitting/receiving unit 42 for performing Identification. In the case of ultrasonic signals, the ultrasonic signals used by the aforementioned smart phones are about 20 kHz. 8 [0033] 100103402 The transaction processing device 4 and the personal digital processor 5 exchange messages in both directions, and the messages transmitted and received are usually encrypted. To ensure security. As shown in the figure, an encryption authentication unit 22 can be provided in the network server 2 to encrypt the ultrasonic signals transmitted between the personal digital processor 5 and the transaction processing device 4. Table No. AG101 Page 9 / Total 19 Buy 1002006100-0 201232438 [0034] At checkout, consumers can use their personal digital processor (smart phone) to communicate with the transaction processing device and via the network servo The device provides encrypted authentication of the transmitted message and conducts the transaction. Therefore, this kind of transaction mode can replace the use of traditional membership cards and credit cards, and the convenience of identity authentication and transaction confirmation by wireless transmission is self-evident. [0035] Similarly, the aforementioned related actions (ie, identity authentication and transaction confirmation) can also be performed using software. In addition, the downloaded marketing information (such as discount coupons) can be integrated with the transaction action by using the software; for example, when the consumer downloads the discount coupon, the software can be automatically used at the checkout. The discount amount is automatically deducted when the transaction is executed. [0036] In addition to the foregoing implementations, the foregoing signal source may also include at least one radio frequency tag 'bar code or multi-dimensional bar code, and the personal digital processor may also be provided with a detecting device for reading the aforementioned radio frequency tag, bar code or Multidimensional barcode. [0037] In implementation, the aforementioned radio frequency tag, barcode or multi-dimensional bar code may be attached to a commodity or a shelf, or a specific location within the entity merchant; at this time, the consumer may utilize the personal digital number carried and provided with the detecting device A processor (such as a smart phone) can read the aforementioned label or barcode; for example, taking a barcode as an example, the camera of the mobile phone can be used as a detecting device to perform barcode reading. [0038] Compared with the active broadcast message of the wireless broadcaster in the previous embodiment, the use of the radio frequency tag, the bar code or the multi-dimensional bar code requires the consumer to actively read the information to obtain marketing information from the signal source. 100103402 Form No. A0101 Page 10 of 19 1002006100-0 201232438 [0039] In summary, according to the above disclosure, the present invention can achieve the intended purpose of the invention and provide a small area marketing and trading system. It is applicable to the physical store shopping mode, which not only provides the marketing information of the sales terminal to the consumer user end, but also the consumer user terminal can directly exchange the transaction information with the seller by using the personal digital processor to replace the traditional membership card or credit card. transaction. It is of great value for industrial use and has filed a patent application in accordance with the law. The above description and drawings are merely illustrative of the embodiments of the present invention, and those skilled in the art can still make equivalent local variations and modifications without departing from the teachings of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS [0041] Figure 1 is a schematic diagram showing a small area marketing and trading system of the present invention. Figure 2 is a block diagram showing a preferred embodiment of the small area marketing and trading system of the present invention. 3 is a block diagram showing the interaction mode between the wireless broadcaster and the personal digital processor in FIG. 2.第 [0044] Fig. 4 is a block diagram showing the interaction mode between the personal digital processor and the transaction processing device in Fig. 2. [Main component symbol description] Wireless broadcaster 1 Personal digital processor 5 Network server 2 Network connection device 50 Encryption authentication unit 22 Second wireless signal transmitting/receiving unit 52 Network 3 Microphone 520 Form number A0101 Page 11/ 19 pages 1002006100-0 100103402 201232438 Transaction processing device 4 Port 8 5 2 2 Network connection device 40 Radio base station 6 First radio signal transmitting/receiving unit 42 100103402 Form number A0101 Page 12/Total 19 pages 1002006100-0