TW201231921A - Methods and systems for obtaining information - Google Patents

Abstract

A predetermined geographic region is associated with a building offering goods or services. The region has a shape and size chosen depending upon the type and/or location of the building to define a region of relevance of the building. Probe data is used to identify probe devices which enter the region, and to include the devices in a database. The database is provided to someone wishing to promote the services or goods provided by the building to enable promotional material to be sent to users associated with the devices. As the devices were found in the predetermined region, the users are considered to be potential local users of the building.

Description

201231921 VI. Description of the Invention: [Technical Field of the Invention] The present invention relates to a method and system for obtaining information about a building or a potential user of a tourist attraction providing goods and/or services. The invention also extends to a method for carrying out a central controller, and an operation-central controller for carrying out the method according to the invention. Illustrative embodiments of the present invention relate to portable navigation devices (so-called PNDs), and more particularly, include global positioning system (GPS) signal reception and processing functionality. [Prior Art] The present invention is directed, at least in some aspects and embodiments, to methods and systems that can utilize detector elements in the form of navigation devices. The device can have any suitable form as discussed above and discussed in greater detail below. One illustrative embodiment of the device is a portable navigation device incorporating the device of the present invention. Portable navigation devices (PNDs), including GPS (Global Positioning System) signal reception and processing functionality, are well known and widely used as in-vehicle or other transportation navigation systems. In general, modern PNDs include a processor, memory (at least one of volatile and non-volatile, and usually both) and map data stored in the memory. The processor cooperates with the memory to provide an execution environment in which a software operating system can be established and, in addition, one or more additional software programs are often provided to enable the functionality of the PND to be controlled, and various other Features. Typically, the devices further include one or more input interfaces and one or more output interfaces that allow the user to interact with the device and control the device, and the information can be relayed by one or more output interfaces of the 153361.doc 201231921 Pass to the user. Illustrative examples of the wheeling interface include a visual display and a speaker for voice output. Illustrative examples of input interfaces include one or more physical buttons that control the on/off operation of the device or other features (if the device is built into the vehicle, the buttons are not necessarily on the device itself, but may be in On the steering wheel) and a microphone for detecting the user's words. In a particularly preferred configuration, the output interface display can be configured as a touch-sensitive display (by touch-sensitive overlay or otherwise) to provide an additional input interface through which the user The device can be operated by touch. Devices of this type will also typically include: one or more physical connector interfaces through which power and conditional data k can be transmitted to and received from the device. Situation data signal; and, as appropriate, one or more wireless transmitters/receivers that allow communication over cellular telecommunications and other signal and data networks, eg, Wi-Fi, Wi_MaxGSM and similar networks. This type of PND device also includes a GPS antenna through which satellite broadcast signals including positional data can be received and subsequently processed to determine the current position of the device. The PND device can also include an electronic gyroscope and an accelerometer that generate signals that can be processed to determine the current angular acceleration and linear acceleration, and in conjunction with positional information derived from the GPSk number, to determine the transport of the device and thus the device therein. The speed and relative displacement of the tool. Typically, these features are most commonly provided in the in-vehicle navigation system, but can also be provided in the pND device application (if this is advantageous). I53361.doc 201231921 The utility of these PNDs is mainly manifested in their ability to determine the route between the first position (usually, the origin or current position) and the second position (usually the destination). Such locations may be entered by the user of the device by any of a wide variety of different methods, such as by postal code, street name and house number, previously stored "well known" destinations (such as famous locations) , municipal location (such as a stadium or swimming pool) or other points of interest) and destinations that you have loved or have recently visited. In general, the PND has a function for calculating the "best" or "best" route between the departure address location and the destination address location based on the map data. The "best" or "best" route is based on predetermined criteria and is not necessarily the fastest or shortest route. The choice of route to guide the driver can be very complex, and the route chosen can take into account existing, predicted and dynamic and/or wirelessly received traffic and road information, historical information about road speed and driver's decision on the road. The preferences of the alternative factors (for example, the driver can specify a route that should not include a highway or toll road). In addition, the device can continuously monitor roads and traffic conditions, and provide or select a route change due to changing conditions, on which the rest of the journey will take place. Instant traffic monitoring systems based on various technologies (eg, mobile phone data exchange, fixed camera, GPS fleet tracking) are being used to identify traffic delays and feed information into the notification system. This type of PND can usually be mounted on the dashboard or windshield of the vehicle's but can also be part of the onboard computer that transports the radio to the radio or is actually part of the control system of the vehicle itself. The navigation device I53361.doc 201231921 can also be part of a handheld system such as a 'PDA (portable digital assistant), media player, mobile phone or the like, and in these cases, the conventional functionality of the handheld (four) system is borrowed. It is extended by mounting the software on the device to perform the routing and navigation along the route of the calculation $. _Route planning and navigation functionality can also be provided by the desktop or mobile computing resources of the software. For example, the t-car club (rac) provides online route planning and navigation facilities at imP://www.rac.co.uI^, which allows users to key-start and _destination, thus, users % connected to the (4) calculation - route (which can be specified by the user), generate - map, and generate navigation instructions for directing the user from the selected starting point to the destination. . The facility also provides a calculated route (4) three-dimensional representation and route function, which previews the functional simulation-maker along the (four) route and thereby provides the user with a preview of the calculated route. η in the case of PND' Once the route has been calculated, the user interacts with the navigation 4 to select the desired route from the list of proposed routes, as appropriate. Depending on the circumstances, the user may intervene or direct the route selection process, for example by means of a specific journey, certain routes, roads, locations or guidelines Ά. X , t , Π to avoid or to be followed. The route calculation of the PND forms the main function, and navigation along this route is another major function. During the navigation of the calculated route, these PNDs usually provide visual and/or audio commands to direct the user along the selected route to the desired route, + 0

(also p, the desired destination). PND also often displays map information on the timbu i L in the navigation room. This information is regularly updated on the screen 15336 丨, doc 201231921, to make the map information display device and therefore the user or use The current location of the vehicle (if the device is being used for navigation within the vehicle). The icon displayed on the screen usually indicates the current device location and is centered, which also displays map information and other map features for the current and surrounding roads near the current device location. In addition, depending on the situation, the navigation information may be displayed in the status column above, below or on the side of the displayed map information. Examples of the navigation information include the distance from the current road to be selected by the user to the next deviation. The nature of the deviation, which may be represented by another icon indicating a deviation of a particular type ("column such as 'left turn f or right turn". The navigation function also determines the content, duration, and timing of the voice commands, which can be used to guide the user along the route. As you can see, simple instructions such as "turn left after 100 m" require a lot of processing and analysis. As previously mentioned, the user's interaction with the device can be initiated by voice via a touch screen, or otherwise or by a driver-mounted remote control, or by any other suitable method. In the case of: 'another important function provided by the device is automatic route recalculation: the user deviates from the previously calculated route during navigation (accidentally or intentionally); the immediate traffic condition indicates that the alternative route will be more advantageous and The device can automatically recognize such conditions as appropriate, or if the user actively causes the device to perform a route recalculation for any reason. It is also known to allow users to calculate routes based on user-defined criteria; for example, users may prefer to calculate the scenic route from Section II, or may wish to avoid traffic jams that may occur, are expected to occur, or are currently occurring 153361.doc 201231921 The Roads device software will then calculate the various routes and more savoury along its route including the highest number of points of interest (called PGI), which are marked as (for example) with a view' or The calculated routes are sorted by the extent of the possible blockage or delay due to blockage using stored information indicating the traffic conditions that are occurring on a particular road. Other route calculation and navigation guidelines based on P0I and traffic information are also possible. Although the route calculation and navigation functions are important for the overall utility of the PND, it is possible to use the device purely for information display or "free driving" where only map information related to the current device location is displayed, and the route has not been calculated and The device is currently not performing navigation. This mode of operation is often applicable when the user knows the route to travel along and does not require navigation assistance. Devices of the type described above (e.g., the GO 950 LIVE model manufactured and supplied by TomTom International B.V.) provide a reliable means for enabling a user to navigate from one location to another. Recently, it has become common for certain Internet-directed content or advertisements to be related to advertisements based on Internet-based advertising. This may be based on the type of search that the individual has performed, which may be used to determine the product or service that the individual may be interested in. This purposeful content allows a service or product provider to more effectively direct business activities rather than relying on generally indiscriminate business activities. However, the Applicant has recognized that 'in the case of non-Internet-based, that is, in the real world, business owners and others wishing to promote services or products still tend to rely on advertising or content for purposes. Known technology. In particular, the Applicant has recognized that there is still a need to identify potential users of buildings or tourist attractions that provide goods and/or services (Base 153361.doc 201231921 Geographical relevance of buildings or attractions to users) Improved technology. The present invention provides methods and systems that can be used to obtain information identifying potential local users of a building that provides goods and/or services. SUMMARY OF THE INVENTION According to a first aspect of the present invention, a method is provided, comprising the steps of: associating at least one predetermined geographic area with one of a building or a tourist attraction providing goods and/or services; Wherein the method comprises selecting a shape and size of the predetermined area based on a type and/or location of the building or attraction; using the probe data to obtain one or more probes identifying the presence or presence in the or each predetermined area Information about the device, and the use of the information obtained to generate a database of potential users of the building or attraction. According to a second aspect of the present invention, a system is provided, comprising: means for associating at least one predetermined geographic area with one of a building or a tourist attraction providing a product and/or service; Selecting the shape and size of one of the predetermined areas and/or location of the building or attraction; for obtaining one or more detectors that are present or already present in the or each predetermined area using the data The component of the information, and the means for generating a database of potential users of the building or attraction using the information obtained. The present invention according to the second aspect of the present invention includes any of the features described in the aspect of the present invention relating to the 153361.doc of the present invention, including the method of the present invention. The system of any of the steps of the method of the present invention may include any of the components for performing the method of the present invention. A reference to a system or device of any of the given steps of the present invention may refer to a collection of multiple processors for performing the steps. The component, which is replaced by a reference to one or a collection of multiple processors. Each cow can be made by the same processor, Hua. ^ Do not ask to handle the stolen collection or include - or multiple co-processing one processor set execution. θ The Applicant has recognized that for entities that wish to attract users (ie, buildings or tourist attractions that provide goods and/or services, such as shops, leisure centers, sports fields (4) ium), 'histQdeal h. Etc.] 'Requires the ability to identify potential users who can be considered "locals" in a certain sense. The local user may be someone who lives nearby or at least sometimes passes the building or attraction or within a given proximity of the building or attraction. By building a database of such potential local users, it is possible to more effectively direct content or advertisements for «buildings or attractions to people who are likely to use the building or attraction based on at least geographic factors. In other words, it is necessary to be able to identify potential users whose buildings or attractions are at least geographically related. It should be understood that references to "buildings or attractions" in this document refer to buildings or tourist attractions that provide goods and/or services. Thus, in an embodiment of the invention, at least one predetermined geographic area ("predetermined area") is associated with a building or attraction, and the probe data is used for 153361.doc •10· 201231921

The reference to the or each of the associations, the reference to this, each or a "region" refers to this,

To identify potential local users of a building or attraction, 'that is, the detection data indicates that someone has entered an area associated with a building or attraction. In this way, a library of products or services that are automatically compiled by the building for use or that can be considered as at least geographically relevant potential users can be automatically compiled. Reference herein to a "local" potential user refers to a person associated with a detector component that is present or already present in a predetermined area associated with a building or attraction. Thus, the user is a user who can view the building or attraction as a geographically relevant based on its associated detector component that has been found in a predetermined area associated with the building or attraction. In the sense of living near or near the area, the user may not be a local, but may assume that at least the area associated with the building or attraction has been visited. A building or attraction is considered to have a geographical relevance to the user, since the user has been to the area at least once, depending on where the detector has been to the area associated with the building or attraction. As discussed below, the shape and size of the area is selected with reference to the type or location of the building or attraction, and thus the geographic relevance of the building or attraction may be defined such that the building or attraction may be assumed to be within the area The potential relevance of the person found. Unless explicitly stated otherwise, reference to a building's relevance or promotional building herein refers to the relevance of the goods or services provided by the building or the promotion of the goods or services. It will be appreciated that the present invention relies on probing data to identify presence or presence at 153361. Doc 201231921 Detector parts in the area. The method can include the step of collecting probe data from each of the plurality of detectors, and the system includes means for doing so. In a preferred embodiment where the system includes a central controller, the central controller includes the component. The system can include a plurality of detectors. The reference to "probe data" or "detector device" in this document uses the "probe data" or "detector device" in this technology. The detector element is a device that is capable of determining its position at different times and providing information about its position at different times to the central controller. In this way, the central controller is provided with location information for the detectors at different times, and the location data can be used to obtain the "practice:" of the path selected by the device. Location (4) is usually the GPS location data for the device. For example, in some systems, the position of the detector can be uploaded every 5 seconds. In the actual case, the controller then collects individual location traces for each of the plurality of detector elements. The detector assembly can provide position and time information to the central controller in any manner. The benefit piece can automatically and periodically determine the location and time information and upload the location and time information to Zhongmai, the state. For example, uploadable locations and timestamps for different times. In these configurations, the device can upload the information 'material' periodically to the location information for the current time: the central controller, or can store information and wait every other time or in the middle of the request, etc. The information is uploaded to the central controller. In other configurations, the detector component can store the user's intervention (eg, prompting the position information of the piano ^) and only use the remaining information and warfare after being used for not (four) ^ _ ^ - Uploaded to the central controller. 153361. Doc 201231921 In a preferred embodiment in which the system includes a controller, the central controller receives a location information for each of the plurality of detectors, such that the central controller is capable of determining The detection trajectory of the path selected by each device, and the system contains the components for doing so. According to the invention, the method comprises using the probe data to obtain information identifying one or more detector elements present or present in the or each of the areas associated with the building or attraction. This step can be performed by the central controller (when provided). In an embodiment, the area is an area representing a digital map of the geographic area' and the method includes determining the time at which the GPS position of the detector element is present or already present in a predetermined area of the digital map. The system preferably includes means for performing this step. It will be appreciated that the step of determining that the detector member is already present in the predetermined region may be performed while the device is in the region or at the _ phase, e.g., by using the stored probe data. Therefore, the process may or may not be performed on the fly. The step of identifying the time at which the detector member is present or already present in the predetermined region may comprise determining at least a portion-to-part (four) of the detected trajectory of the detector member within the predetermined region, and (d) may comprise means for performing the step. This can be done, for example, by comparing the detected trajectory for the detector element to the area of the digital map representing the predetermined 1 field (e.g., by overlaying the detected trajectory onto the digital map). The guessing device may exist in the (4) 1 domain for an extended period of time, for example, when the owner lives in the area, or may be found only briefly in the area, for example, if the owner is driving on the way to work The area. ‘The identified detectors are used to at least indirectly identify buildings or attractions I53361. Doc •13· 201231921 Potential users. The potential user is the user associated with the identified detector component. The user is a potential local user as discussed above, since it is assumed that the user is already present in the predetermined area. Thus, as referred to herein, the database of potential users may be a repository of detector components found to exist or already present in a predetermined area. The database may thus contain information obtained identifying - or a plurality of detectors that are found to be present or already present in the predetermined area. In some embodiments, information identifying the user associated with the or each detector component can be stored in a database. However, this is not necessary. The information identifying the detection H piece can be used to contact the use of the detector element, and assuming that the field detector element is present in the predetermined area, the detector element is presented to the user of the detector element. In other words, it is assumed that the user of the detector device is a potential local user. Thus, in some embodiments, the database is a repository of detector components that are found to be present or present in a predetermined area. The stored information can be effectively anonymized, but the information identifying individual devices provides a means of contacting the individual associated with the device. The detector elements obtained from the probe data used herein may be any type of detector element. In an embodiment of the invention, the probe data is derived from a detector component in the form of a progressive communication device and/or a navigation device. The detector member should ideally represent the movement of the person associated with the device such that the presence of the device in the predetermined region can be considered to indicate the presence of a person associated with the device in the region. This enables information from the identification device to provide information about potential local users in the repository. The device is preferably a device of the type associated with an individual user or at least with an individual user profile. In a preferred embodiment, such as from a mobile phone and/or a portable guide 153361. Doc 201231921 Exported detectors for detectors in the form of aeronautical devices. In accordance with the present invention, the obtained information identifying the one or more detector elements is used to generate a database. It should be understood that the generation of a database may involve creating a new database, adding information to an existing database, modifying information in an existing database, etc. The database may be derived from a number of sources (including the use of the techniques of the present invention.  Information obtained by using only the techniques of the present invention. The step of generating a database of potential users of a building or attraction using information obtained by identifying the one or more detector elements present or already present in the or a predetermined area may be provided by the central controller (when provided) ) Entering. The step can include storing information identifying the one or more detectors in a database. Thus, in an embodiment, the database contains information identifying the one or more detector elements that are present or already present in the S-Xuan or a predetermined area. Preferably, the information identifying the one or more detector elements includes an identifier for one or each of the detector elements. The information preferably includes information that enables the user of the device to be contacted (e.g., by email, text message, voice message, by phone, etc.). The method can include storing information capable of establishing a communication link with the or each detector component for contacting a user of the device, for example, to enable information to be sent to the device. For example, the information can be a user number or identity, and the user number or identity can be allowed to establish and . 11 pieces of contact 'for example' enable voice and/or text communication. The information may include the telephone number of the device used in the form of a mobile phone. It should be understood that 'identifying the one or more detector elements that are present or already present in the predetermined area: sfL indirectly provides information identifying potential users of the building or attraction. Each-detector piece can be viewed as a potential for a building or attraction 153361. Doc -15- 201231921 Users are associated with people. Thus, obtaining information identifying the or each detector piece and storing the information in a database effectively provides information that can be used to contact potential users of the building or attraction. In some embodiments, the step of using the obtained information to generate a database can include using the obtained information to identify a person associated with the one or each detector component found to be present or already present in the region, and the system can Contains the components used to perform this step. The person associated with the device can be the person to whom the device is registered. The person's identity can be included in the database. In addition to or in lieu of information identifying the device, information identifying the person associated with the 3 meta- or parent-detector device may be stored. In some embodiments, the step of determining the identity of the person associated with the device can further include determining the identity of the person having the user profile that acts on the device when the device is within the predetermined area. This step may be appropriate where the device is shared by multiple people. The database can then be provided to, for example, a person associated with a building or attraction. The person may be provided with a list of contact information for potential users (i.e., for example, the consumer to whom the promotion may be directed). Because it is assumed that the potential user is already near the building or attraction, the person may have the confidence that the promotion will have a certain relevance (at least geographically) to the target user. It will be appreciated that the method of the present invention involves tracking the movement of the detector member. The user associated with the device agrees that the probe data derived from the device may be necessary for at least the purposes of the present invention. The detector element derived from the information identifying the potential user of the building or the scenic spot according to the present invention can be extracted from the detecting component found in the predetermined area, and the detector is authorized to detect 153361. Doc •16· 201231921 The test data is used for the purpose of the present invention. The device may be a device for users of certain navigation or telecommunications systems that have agreed to use probing data derived from their devices in this manner. The method can include determining whether the information identifying the device is included in the database, and including information identifying the device in the database when agreed. In the case where the detector device is shared by a plurality of users, it is given that the user can agree that the probe data obtained from the device is used for the purpose of this month. Other users may not do this. The method can include determining when the user of the given user is setting the function of the building, and using the probe data obtained from the device to identify the presence or presence of the device in the predetermined area only when the user sets the effect. If different user profiles are used, then no probe data can be used. In an embodiment of the invention, the identity of a person using his or her probe data associated with a given device or user profile in accordance with the present invention may be known to the system because the user may have registered it. The device is used in accordance with the invention (4) H when agreeing to use the probe data. This may have occurred when the device was first compared to an option, or subsequently when the user decided to adopt the system. The person may have provided contact information that may or may not involve contacting the user via the detector. Thus, the identity of the detector element can be used to obtain better contact information set by the user, and then the preferred contact information can be stored in the database along with or instead of the information identifying the device. The method can include storing, in association with identifying information of a building or attraction and (as appropriate) identifying information of a predetermined area of the discovered device, identifying the one or more identified to be present or already present in the or a predetermined area Detector piece 15336J. Doc 17 201231921 Information. Identifying the information of the predetermined area identifies the extent of the area. This can be done directly or indirectly, for example, by using a code identification area, which can be used to obtain information about the extent of the area. The system can include components for doing so. This can be useful where multiple regions are associated with a given building or attraction. In embodiments in which a plurality of predetermined areas are associated with the same building or attraction, information identifying one or more detectors present or existing in each predetermined area may be obtained, and the information may be used to generate a building or A database of potential users of the attraction. A database of potential users can be generated for each region. Thus, the database may contain λ that identifies one or more detector components and associates each detector component with information identifying the predetermined area in which it is found. Generating a database specific to or for potential users of each region may involve generating an independent database for each of the regions, or may store the data in a manner that allows identification of potential users associated with each of the predetermined regions. In a single database. In an embodiment of the invention, the potential user of the detector component or database may be an individual or an entity (e.g., a company). References to people can therefore refer to natural or legal persons. It should be understood that the present invention relies on the assumption that the building or attraction has relevance to the user as it relates to the sensing device already present in the area. A boat is good , . .  5 'This provides an indication that the potential user is present in the area along with the detector. In some embodiments, the eccentric soil-human method also includes obtaining information identifying I- or a plurality of detectors that have been present in the quarantine area for a given time. Doc 201231921 λ steps. Thus, in such embodiments, the database may be a repository of potential users of buildings or attractions at a given time. The given time can be a specific time or time range as discussed below. For example, time can be one day in a day. A person associated with a building or attraction may specify that they wish to obtain a database of potential users for a particular time. The step of using the information obtained to generate a repository of potential users of a building or attraction may involve not only including information in the database that identifies each detector component that is present or already present in the area. This step may further comprise selecting a subset of the detector elements present or already present in the predetermined area for inclusion in the database. The subset may be a subset of certain criteria that provide the user of the device with the potential to be a potential user of a building or attraction or to indicate that the user of the device is eligible to be associated with a building or attraction. Certain criteria of interest to the people. The criteria may be supplemented by a person associated with the building or attraction or wishing to obtain information about the potential user, "Others." The method may include using the probe data to obtain an identification that is found to be present or already present in the predetermined area and that is consistent with - or more Information on one or more of the other criteria, and information identifying the or each device in the database only if other criteria are met. The criteria may be guidelines for one or more of the following: detectors The type of movement within the area, the frequency at which the device is present, the presence of the detector in the area—or multiple times, the proximity of the device to the (four) object or attraction when present in the area, or when in the area The movement of the device relative to the building or attraction. For example, the time can be a time range or a specific time. The time can be the time of day when the door building or attraction of the locker may wish to get about it in the morning at 153361. Doc -19- 201231921 Information about potential users nearby, because this is the time period for which you want to try to attract more consumers. Another example would be to find information about potential users living in the area. This can be done by determining the details of the detectors in the zone between midnight and 5 am on a given number of days per week. In some embodiments, the probe data for the detector device can be used to obtain additional information about the device and/or the movement of the device stored in the database. This allows the library to be searched as needed to obtain devices that meet certain additional criteria. Therefore, all of the detectors found in the area can be included in the database t, wherein the information enabling the search of the database is subject to certain criteria, thereby avoiding the application of additional criteria to determine whether to include the detectors in the database. Demand. The storage of additional information may be useful in enabling the user of the database to establish more details about the habits or characteristics of a particular potential user. In some embodiments, the method further uses the probe data for discovering devices present or already present in the region to obtain an error associated with one or more of the following: the frequency at which the device is present in the region , the device exists in the region - or multiple times, the type of movement of the device in the region, the proximity of the device to the building or attraction when present in the regional card, or the device relative to the building or Scene = Mobile' and (preferably) associated with the information identifying the device: the information is stored in the database. For example, 'time can be between time ranges. The time can be 一天 4 in the day. In some embodiments, the detection of the position of the device at all times in the area in which the needle can be stored can be achieved, for example, by storing the detected trajectory. These embodiments will enable the promoter to search the database, for example, to get at least 153361 in the afternoon. Doc 201231921 The device has been used 3 times in this area. A building or attraction may be any type of building or any type of tourist attraction that provides goods and/or services, and requires information identifying the building or its services or potential users associated with the goods or attractions. A building or tourist attraction is a building or tourist attraction that someone may have personally visited to take advantage of the goods or services or facilities sold. Buildings or attractions will be buildings or attractions that wish to attract users (eg, guests or consumers) to physical locations in buildings or attractions. Buildings or tourist attractions can be commercial enterprises. In the case of the example, the building is a retail building. Buildings can be shops, leisure facilities, sports fields, etc. In other embodiments, the present invention relates to tourist attractions, such as the ancient 'Zoo Zoo. The method may progress to include storing information identifying the building or attraction and the associated or per-predetermined area associated therewith, and (4) including components for such advancement. Preferably, the information is stored by the central controller. The method may include storing digital map data identifying the building (4) or the attraction and the associated or predetermined area associated therewith. The predetermined geographic area may be a physical area represented by a predetermined area of the digital map, that is, the map represents the geographical location of the real world area. A building or attraction can be represented on a digital map. A building or attraction can be represented by a location based on a point on a digital map. The shape and size of the predetermined area are selected in accordance with the present invention as to the type of building or attraction and/or the location of the building or point. Because the presence of the detector component in the pre-footed area is used to obtain information about the potential of the user (so-called "local user") for generating the dive of the building or attraction, the shape and size of the product should be selected such that Buildings or attractions will have on I53361. Doc •21· 201231921 At least the geographical relevance of someone in the area. Accordingly, the shape and size of the predetermined area is selected to provide a predetermined area defining the area in which the products and/or services provided by the building or tourist attraction are relevant (i.e., at least geographically relevant). The type of building or attraction may refer to the type of goods and/or services provided by the building or attraction. The type of building or attraction may or alternatively refer to the physical size of the building or attraction, or the type of organization to which it belongs. Thus, the type of building or attraction may refer to the type of goods or services provided, the size of the building or attraction, or the building or attraction being part of a chain or an independent building or attraction. The location of a building or attraction will refer to the geographic location of the building or attraction. The predetermined area may have a shape and size selected by reference to map features near the location of the building or attraction (e.g., a road network near the location of the building or attraction). By way of example, people may travel a distance to the event held at the stadium. Therefore, a relatively large area can be associated with a building or attraction that is a stadium. On the other hand, the bakery may have a relevance to only the user immediately adjacent to the store such that a smaller area may be associated with the building. This description may depend on the type of building or attraction to choose the size of the area. If the building or attraction is a branch of a chain store, each particular store may have a more limited correlation, indicating that a smaller zone would be appropriate. The shape and size of the area can be selected depending on the location of the building or attraction. Thus, if a building or attraction has a location near the highway, the area may have been selected so as not to include the shape/size of the highway to avoid 153361. Doc •22- 201231921 The detectors of persons passing through the area on the expressway are identified. Similarly, if a building or attraction is close to a park, the area may have a shape that does not include a park. In some embodiments, the method can include associating a pre-pit area of the first size and shape with the first building or attraction, and associating a predetermined area of the second different size and shape with another building or attraction Where the first and the second building or attraction are different in type and/or location. The or a predetermined area associated with the building or attraction may or may not include the building or attraction. The area may have a regular or irregular shape and may or may not be in a building or attraction. The predetermined area is preferably an area near a building or attraction. This area may include buildings or attractions and surrounding areas. (d) The domain may be continuous or discontinuous. For example, the region may have a shape that does not include sub-regions of people who are considered to be likely to discover potential users who are unlikely to be buildings or attractions. Such areas may include highways that may be located as people travel through the area, and such persons will be less likely to be potential users interested in parking at a building or attraction. In a two-part embodiment, the predetermined area may be an area defined by a given radius of the building or attraction. In some embodiments, the region is defined by the region between the radius of the first radius (four) of the building or attraction. "In the case of a central controller, the central controller performs the steps of at least the predetermined geographic area associated with the building or attraction in any of the embodiments described herein. Whether or not The central controller, the method may include receiving an indication of the building or attraction 'and making the predetermined area with the area 153361. Doc -23· 201231921 Associated. The predetermined area may be automatically set, for example, the predetermined area may be an area having a given radius for a building or attraction for a given type or location, or based on the location and/or type of the building or attraction. Another pre-configured area of the configuration. In a preferred embodiment, the method includes receiving an indication of the building or attraction and the or each predetermined area to be associated with the building or attraction. The central controller can receive this indication. Preferably, the indication is via a web interface and the system includes this interface. In a preferred embodiment, the indication of the predetermined area includes the shape and size of the area selected based on the type and/or location of the building or attraction. The area may have a size and shape selected by a person requesting an area to be associated with a building or attraction. The person may be the person who wishes to obtain information identifying the potential user of the building or attraction. This person can be a potential user of the database, for example, a database specialist. The indication of the building or attraction and (in the embodiment) the predetermined area may be set by a person who wishes to obtain information from (4) the potential user of the building or attraction or in response to the request of the person. For example, a building or attraction and/or a predetermined area may be set via a website or by contacting a system provider. In some embodiments, the system includes a web interface that provides the functionality. It should be appreciated that a person associated with a building or attraction may subscribe to the system to enable it to set a zone and obtain database information obtained using the probe data. The person may be a business manager, owner, marketer or promoter of the building or its goods and/or services or attractions. In a second embodiment, the size and/or shape of the predetermined area is configured to vary depending on time. This time can be a time range or a specific time. The size and/or shape of the region may vary continuously over time or in one or more discrete 153361. Doc •24· 201231921 Changes in the steps. For example, the female I 排除 can be excluded in the area in the afternoon than in the morning with a large = two: peak time commute passengers: two "after the peak time when traveling along the same road = may be a building or attraction For potential users, expand the area again. For example, with the upper 4 μ 4- -r- ^ 匕, in the afternoon, the detectors do not need to be considered as a building or an attraction to avoid being considered as a building or The potential use of the attraction 'may not include the road system normally used for commuting in the morning, but below = not excluding the road system, etc. In this way, the detector pieces must be found to be added to the shape of the area of the database and / or The size may be different for different times (eg, 'time of day'). When the area is set, the time varying predetermined area may be set. As mentioned above, in some embodiments, additional criteria that must be met may be specified The additional criteria are directed to identifying the detectors that are to be added to the database as potential (four) detectors in addition to or already existing in the region. These criteria can be associated with a given region. And t, given a predetermined area may be associated with another criterion, such as a time criterion, and the probe data is then used to obtain one or more detectors that identify the presence or presence of the predetermined area and that conform to the other criterion Information that includes only detectors found to exist or already present in the area and that meet another criterion in the database. The criteria can be specified by the user. It can be similar to the way the area is associated with the location. The way to associate the criteria with the area. The time can be a specific time or time range. The time can be the time of day. It should be understood that a plurality of different predetermined areas can be associated with the same building or attraction. Different in size and / or shape. For example, 153361. Doc • 25· 201231921 In some embodiments, a plurality of areas at different distances from a building or attraction may be associated with a building or attraction. People associated with a building or attraction may be interested in knowing not to use the fruit; the proximity of the beam or the view to enable different promotions to target different groups of potential users or to be prioritized for promotion Different groups, etc. In an exemplary embodiment, a group of concentric areas centered on a building or attraction may be associated with a building or attraction. Where multiple regions are provided, the regions may or may not overlap. In some embodiments, a plurality of different regions are associated with a building or attraction, each region being associated with a different time criterion. In the case where a plurality of predetermined areas are associated with the same building or attraction, the steps of any of the present inventions may be performed with respect to each of the areas. Thus, the resulting database can be a database specific to a given predetermined area as discussed above. Each database specific to a region can be an independent database or a part of a larger database. Thus, the database for each region can be a sub-section of a database that encompasses multiple sub-areas' or can be an independent database for a 2-sub-area. In an embodiment, a database of potential users of buildings or attractions for each predetermined area is preferably generated. Each database can include details of a building or attraction. For example, a group such as 'thai can be a group of users away from buildings or attractions in a given:: group: see λ near or more used by buildings or attractions in different ways. The different databases produced may be in the words "time or time"; or the day, month, year or hour - part; small f day or month type; 15336I. Doc • 26 - 201231921 J Month 0 or the specific time of the year; - the time of the day; its combination, etc. As mentioned above, in a preferred embodiment, the method steps of the present invention can be performed by a central controller. τ According to this renewed aspect of the month, a central controller is provided, which comprises; associated with one of a building or a tourist attraction for providing a cargo and/or service to a predetermined geographical area A member, wherein the shape and size of one of the predetermined regions is selected based on the type and/or location of the building or the attraction; for obtaining the presence or presence in the or each predetermined region using the probe data - or A component of information for a plurality of detectors, and means for generating a database of potential users of the building or attraction using the information obtained. According to still another aspect of the present invention, there is provided an operation-central controller method comprising: causing the central controller to perform the following steps; enabling/predetermining a geographic area with a building providing goods and/or services or - associated with the tourist attraction, selecting a shape and size of the predetermined area based on the type and/or location of the building or the attraction; using the probe data to obtain the identification presence or already existing in the or each predetermined area Information about one or more of the detectors, and the use of the information obtained to generate a database of potential users of the building or attraction. The central controller in such aspects may further comprise an indication for the size and shape of the predetermined area for receiving the building or attraction and/or predetermined area and preferably based on the type and/or location of the building or attraction. Component, 153361. Doc -27· 201231921 - This system contains a central controller that receives this indication. The invention extends to the Lyle, the horse & provides to the middle: the control Λ 3 central controller and a person can enable this to indicate any technical m ^ interface ° example ^ 'The person can use 1 歹, for example, use Any form of user interface provides instructions. It is to be understood by the user that the invention according to the other aspects and the invention of the invention may comprise any or all of the features of the other aspects of the invention. Not mutually different - to the extent). The central controller can include a memory for storing the database. Any of the aspects of the present invention can be used in a variety of ways. In some embodiments, the method of the present invention includes the use of a database to obtain information relating to potential users of a building or attraction. The method can include using a database to provide information related to the building or attraction to the potential user. This can include providing information to the detector that stores the identification information. This can be done in any way. For example, information can be pushed to the device. This push can occur when it is next found that the device is present in the predetermined area. The information can be in the form of text messages, voice messages, emails, and the like. The method can include using the database to provide the first set of detectors to the first set of detectors that are found to exist or exist in the first pre-area associated with the building or attraction, and to provide the second set of different information A second group of detectors found to be present in a second region associated with a building or attraction. Fmw core m 'advertisement' quotation # β In some embodiments, the information contains quotes. 153361. Doc •28· 201231921 Can be shelled. Fl provides to all devices or a subset of such devices that store information in a library for a given pre-$ region. In an embodiment, 'the information is provided to a group of devices that have been found to be in a predetermined area associated with a building or attraction and that meets another criteria. The other criterion may be a time criterion or a criterion regarding the frequency present in the region, the type of movement in the region, and the like. This can be achieved by providing information to all devices stored in the database (in this case, only for devices that meet the criteria) or in other cases by searching the database for compliance. get on. A database generated using information identifying the detector elements already present in a given predetermined area can be used to define a target group of potential users of the location. Thus, in the case of generating a database using information identifying the detector elements already present in the plurality of predetermined areas, each database may be specific to a predetermined area and define different target groups of potential users. Information can be sent to the - target group and not the other group, or different information can be sent to different groups. In other embodiments, the method can include providing at least a portion of the obtained library of f to a person who wishes to obtain information about potential users of the building or attraction. The central controller can be configured to perform this step. The person may be anyone who wishes to obtain information identifying potential users of the building or attraction. The person may be a person associated with a building or a view of any of the types discussed above. The person may be the same person who provides an indication of the building or attraction and/or predetermined area in an embodiment. At least a portion of the database may be provided to a person for use in determining a potential user of a building or attraction. The person can then use the database in the manner described above. This person can be delivered for 153361. Doc •29· 201231921 (commission) The person in the database. The method can include providing at least a portion of the database to the person in any manner. For example, the method can include providing at least a portion of the database to the person via a web interface, and the system can package 3 for one of the web interfaces for this purpose. The person may be able to download at least a portion of the repository to the user terminal. The method can include providing a copy of at least a portion of the database to the person. The square/amp; building or attraction according to any of the embodiments of the present invention has at least __ associated with its pre-existing area. The principles of the present invention are applicable to detectors that are navigation devices of any form. In accordance with any aspect or embodiment of the present invention, a navigation device as referred to herein may include a display for displaying a digital map to a user, configured to access digital map data, and to cause the digital map to be displayed via the display And the user-processor and the user-operable user-operating interface to enable the user to interact with the device. The invention is in its aspects and implementation of the principle of the towel. A method and system suitable for use with any form of navigation device. - A specific utility area relates to a portable navigation device (PND). As a result, in an embodiment, the navigation device is a portable navigation device (PND) device. In another aspect, the present invention provides a portable navigation device (PND), comprising a device according to any of the aspects of the invention or the embodiments described. The invention may also be provided as Integrated guide (4) - part of the navigation device. For example, t, the device can form part of the integrated navigation system in the vehicle. According to another aspect of the invention, the present invention provides a 153361. Doc 201231921 System 'which contains the aeronautical device according to the invention as described. The integration is not related to its implementation. The navigation device of the present invention may comprise a digital map data stored in the memory. The processor and the "k" can be used to establish a software operating system and an execution environment. One or more additional software programs can be provided to enable (4) controlled functionality, and various other functions are provided. The navigation device of the present invention can be preferably The eight-ball positioning system includes signal receiving and processing functionality. The device may include one or more output interfaces, which are delivered to the user by the _ or multiple output gateway operations or other features. The (s) transmission may include one of the speakers for the audio output. The device may include an input interface 'the input interface includes - or a plurality of physical buttons to control the opening of the device / in the eight embodiments" An application that does not form a particular mapping or navigator: part of the processing device to implement the navigation device. For example, the invention can be implemented using (4) a suitable electrical system for performing mapping or navigation software. An action or portable computer system, such as a mobile phone or a laptop computer. The invention extends to a computer program product comprising computer readable instructions, The computer readable instructions are executable to perform a method according to the invention in any of its aspects or embodiments. The present invention extends a computer program product comprising computer readable instructions executable In the embodiment according to the invention 153361. Doc 201231921 The operation of a central controller is performed by the method comprising: associating at least a predetermined geographical area with a building or a tourist attraction providing goods or services, based on the building Or tourist attraction: type and/or location to select the size and shape of the area; use the probe data to obtain information that is or is already present in one or more of the detectors; and use the obtained information The method of generating information into a potential user of the building or attraction may further include any of the steps of the present aspect or the other. The invention according to the invention may include any or all of the features described in relation to the other aspects of the invention in any of its embodiments (to the extent that they are not mutually inconsistent) . The advantages of the embodiments are set forth below, and other details and features of each of these embodiments are defined in the accompanying claims and elsewhere in the following detailed description. [Embodiment] Various aspects of the teachings of the present invention and the configuration of the teachings of the present invention are described by way of illustrative example. Some preferred embodiments of the present invention will now be described, by way of example only, with reference to Figures 5 and 6. The description of Figures 1 through 4B provides background information to facilitate an understanding of the present invention in its various embodiments. The preferred embodiment of the present invention will now be described with particular reference to a PND. However, it should be borne in mind that the teachings of the present invention are not limited to PNDs, but, in fact, are generally applicable to configurations configured to execute navigation software to provide route planning and guidance. Doc •32- 201231921 Any type of processing device that is functional. Thus, it can be seen that in the context of this disclosure, the navigation device is intended to include, but is not limited to, any type of route planning and navigation device, whether the device is embodied as a PND, a navigation device built into the vehicle, Or actually embodied in computing resources that implement route planning and navigation software (such as desktop or portable personal computers (PCs), mobile phones, or portable digital assistants (pDA)). It will also be apparent from the following that the teachings of the present invention are even more effective even if the user does not seek instructions on how to navigate from one point to another and only wishes to have a view of a given location. In such cases, the "destination" location selected by the user does not necessarily have the corresponding starting location of the user wishing to start navigation, and therefore, the destination in this article should not be located or actually "destination" The reference to the view is interpreted as meaning that the generation of a route is necessary, travel to the "destination" must occur, or indeed, the existence of the destination requires the designation of a corresponding departure location. With the above conditions in mind, Figure 1 illustrates an example view of a Global Positioning System (GPS) that can be used by a navigation device. These systems are known and used for a variety of purposes. In general, Gps is a satellite radio based navigation system that is capable of determining continuous position, speed, time and, in some cases, direction information for an unlimited number of users. GPS, previously known as STAR, has a number of satellites orbiting the Earth in extremely precise orbits. Based on these fine discs, the GPS satellite can relay its position to any number of receiving units. When the device is equipped to receive GPS data, it starts to scan the RF to send 153361. Doc •33- 201231921 When GPS satellite signals are present, implement the GPS system. After receiving a radio signal from a satellite of 1>8, the device determines the exact position of the satellite via one of a plurality of different conventional methods. In most cases, the device will continue to scan to find the signal. Until it has acquired at least three different satellite signals (note that other triangulation techniques can be used to determine the position by only two signals, although this is a very rare example). After implementing the geometric triangulation, the receiver utilizes three A known location determines its own two-dimensional position relative to the satellite. This determination can be made in a known manner. In addition, acquiring the fourth satellite signal will allow the receiving device to calculate its three-dimensional position in a known manner by the same geometric calculation. The position and speed data can be continuously updated in real time by an unlimited number of users. As shown in Figure 1, the GPS system is generally indicated by the reference numeral ι〇〇. A plurality of satellites 120 are in orbit around the earth 124. The execution of each satellite 120 is not necessarily synchronized with the orbits of other satellites 120 and is in fact likely to be different. The GPS receiver 140 is shown receiving spread spectrum gps satellite signals 160 from various satellites. The spread spectrum signal 160, which is continuously transmitted from each satellite 120, utilizes a highly accurate frequency standard achieved by an extremely accurate atomic clock. Each satellite 12 〇 transmits a data stream indicative of a particular satellite 12 〇 as part of its data signal transmission 160. Those skilled in the relevant art will appreciate that the GPS receiver device 140 typically acquires a spread spectrum GPS satellite signal 16〇 from at least three satellites 12〇 for the GPS receiver device 140 to calculate its two-dimensional position by triangulation. The acquisition of an additional signal (which causes a signal 160 from a total of four satellites 12 准许) permits the GPS receiver device 140 to calculate its three dimensional bits in a known manner 153361. Doc -34- 201231921

2 is an electronic component of a navigation device 200 in the form of a block component. The block diagram of the aerospace device 200 does not include many example components. Illustrative representations of the preferred embodiment of the invention. It should be noted that all components of the navigation device are guided, but only the navigation device 200 is located within a housing. The housing includes a processor 210 coupled to an input device 220 and a display device. The input device 220 can include a keyboard member, a voice wheel loading device, a touch panel, and/or any other known input device for inputting information; and the display screen 24 can include any type A display screen such as an LCD display. In a particularly preferred configuration, the input device 220 and the display screen 24 are integrated into an integrated input and display device. The integrated input and display device includes a touch pad or touch screen input, so that the user only needs Touch one of the display screens 24 to select one of the plurality of display options or to activate one of the plurality of virtual buttons ^2. The navigation device can include an output device 260, such as an audio output device (e.g., a speaker). Since the output device 260 can generate audio information for the user of the navigation device 2, it should be understood that the input device 24A can also include a microphone and software for receiving input voice commands. In navigation device 200 'processor 210 is operatively coupled to input device 220 via connection 225 and is configured to receive input information from input device 220 via connection 225 and is operatively coupled to display screen 240 and output via output connection 245 At least one of the devices 260 outputs information to the at least one. In addition, the processor 210 is operatively coupled to the memory 153361.doc • 35· 201231921 resource 230 via the connection 235 and further adapted to receive information via the connection π from the input/output (I/O) 270. Send to the input / output ... (7) stick, the eight I / O 埠 270 can be connected to the (6) device (10) outside the navigation device. » The hidden resource 230 includes, for example, a volatile memory (such as random access, hidden body (RAM)) and - non-volatile memory (eg, digital memory such as, flash memory) . The peripheral portion 1/〇 device 28A may include, but is not limited to, an external listening device such as an earpiece. The connection to the 1/〇 device may additionally be a wired or wireless connection to any other external device, such as a car stereo unit, eg for hands-free operation and/or for voice-activated operation, for to the earpiece or head The connection of the headset, and/or for connection to, for example, a mobile phone connection where the mobile phone connection is available for use in the navigation device 2 and, for example, the Internet or any other network (4) Connected, and/or used to establish a connection to the feeder via, for example, the Internet or some other network. 2 further illustrates an operative connection between processor 21 and antenna/receiver 250 via connection 255, which t antenna/receiver 250 can be, for example, a GPS antenna/receiver. It will be understood that the antenna and receiver, indicated by reference numeral 250, are schematically combined for purposes of illustration, but the antenna and receiver may be separately positioned components, and the antenna may be, for example, a Gps patch antenna or a helical antenna. Additionally, those of ordinary skill in the art will appreciate that the electronic components illustrated in Figure 2 are powered by a power source (not shown) in a conventional manner. As will be understood by those skilled in the art, it is believed that the different configurations of the components shown in Figure 2 are within the scope of this application. For example, the components shown in Figure 2 can be in communication with one another via wire 153361.doc -36 - 201231921 and/or a wireless connection and the like. Accordingly, the scope of the navigation device 200 of the present application includes a portable or handheld navigation device. In addition, the portable or handheld navigation device 2 of Figure 2 can be connected or "engaged" to a vehicle in a known manner, such as a bicycle, bicycle, car or boat. This navigation device can then be removed from the articulated location for portable or handheld navigation purposes. Referring now to Figure 3, the navigation device 200 can establish an "action" or telecommunications network connection to the servo state 302 via a mobile device (not shown) such as a mobile phone, PDA, and/or any device having mobile phone technology. Thus establishing a digital connection (such as via a digital connection such as the known Bluetooth technology, the mobile device can establish a network connection with the server 302 via its network service provider (e.g., via the Internet). Thus, establishing a "action" network connection between the navigation device 200 (which can be and often acts as it travels alone and/or while traveling in a vehicle) and the server 302 provides "instant" information Or at least a "new" gateway. The mobile device (such as the World Wide Web) can be used, for example, in a known manner (via a service provider) and another server such as the server 3〇2 The establishment of a network connection between devices. For example, this may include the use of T*CP/IP layered protocols. Mobile devices may utilize any number of communication standards such as CDMA, GSM, WAN Thus, an internet connection can be made, for example, via a data connection, via a mobile phone or a mobile phone technology within the navigation device 200. For this connection, the establishment of the word processor 3〇2 and the navigation device is fine. Inter-network connection. For example, 'can be connected via mobile phone or other mobile device and 15336I.doc •37·201231921 GPRS (General Packet Radio Service) (GPRS connection is provided for mobile operator II) This is established by a high speed data connection; a method for connecting to the Internet. The navigation device 200 can progress π into a data connection with the mobile device in a known manner via, for example, existing Bluetooth technology and ultimately In connection with the data of the Internet and server 302, the data protocol can utilize any number of standards. '. For example, GPRS, data protocol standard for the GSM standard. The navigation device 200 can be included in the navigation device 2〇〇 Its own mobile phone technology within itself (eg 'including antennas, or as appropriate, (4) internal antennas for navigation devices 2〇0). Navigation The mobile phone technology in the device 2 may include the above; the internal component of t; and/or may include a pluggable card (for example, a user identification module or a dragon card), and the m pluggable card is provided with (for example) The necessary mobile phone technology and/or antenna. Thus, the navigation device 2_(4) telephony technology can similarly establish a network connection between the navigation device and the feeder 302 via, for example, the Internet, which is established The way is similar to any mobile device. For GPRS telephony; t, Bluetooth-enabled navigation devices can (4) work correctly with the ever-changing spectrum of mobile phone models, manufacturers, etc., for example, t'model/manufacturing The quotient specific settings can be stored on the navigation device 200. The information stored for this information can be updated. In Figure 3, navigation device 200 is depicted as being in communication with a feeder 3〇 via a general communication channel 318. The general communication channel 318 can be implemented by any of a number of different configurations. When the feeder 3G2 and the navigation device are connected to the channel 318 (note that this connection can be via the mobile piano) 53361.doc •38· 201231921 data connection, direct via the Internet via a personal computer The feeder 302 is communicable with the navigation device 200 when connected or the like. The server 302 includes (in addition to other components that may not be described) a processor 304 ' operatively connected to a memory 3 〇 6 and further operatively connected via a wired or wireless connection 314 To a large capacity data storage device 3 12 . The processor 304 is further operatively coupled to the transmitter 308 and the receiver 310 to transmit and transmit information to and from the navigation device 200 via the communication channel 318. The transmitted and received signals may include data, communications, and/or other propagating signals. The transmitter 308 and the receiver 31 can be selected or designed according to the communication requirements and communication techniques used in the communication design of the navigation system 2. Additionally, it should be noted that the functions of transmitter 308 and receiver 310 can be combined into a signal transceiver. The 4th server 302 is further coupled to (or includes) the mass storage device n. Note that the mass storage device 312 can be coupled to the server 302 via the communication link 314. The mass storage device 312 contains a cache of navigational data and map information and may again be a separate device from the server 302 or may be incorporated into the server 302. The navigation device 200 is adapted to communicate with the server 3〇2 via the communication channel 318 and includes a processor, memory, etc. as previously described with respect to FIG. 2, and a transmitter that transmits and receives signals and/or data via the communication channel 318. 320 and receiver 322, it is noted that such devices can be further utilized to communicate with devices other than server 302. In addition, the transmission 153361.doc -39· 201231921 益 320 and the receiver 322 are selected or designed according to the communication requirements and communication technologies used in the communication design of the navigation device 2, and the transmitter 32 and the receiver can be selected The function of 322 is combined into a single transceiver. The software stored in the server memory 306 provides the pointer 3 to the processor 3〇4 and allows the server 302 to provide the service to the navigation device 2〇〇. One of the services provided by the server 302 involves processing requests from the navigation device 2 and transmitting navigation data from the mass data storage 312 to the navigation device 2 . Another service provided by server 302 includes the use of various algorithms for the desired application to process the navigation data and to communicate the results of such calculations to navigation device 200. The channel L 318 generally indicates the communication medium or path connecting the navigation device 2 to the server. Both server 302 and navigation device 2A include a transmitter for transmitting data through the communication channel and for receiving one of the data that has been transmitted by the communication channel. Communication channel 318 is not limited to a particular communication technology. Additionally, communication channel 318 is not limited to a single communication technology; that is, channel 318 can include a number of pass-throughs using a variety of techniques. For example, communication channels 3 1 & can be adapted to provide a path for electrical, optical, and/or electromagnetic communication, and the like. Thus 'communication channel 3 18 includes, but is not limited to, one or the combination of the following: circuits, electrical conductors such as wires and coaxial cables, fiber optic cables, converters, radio frequency (RF) waves, atmosphere, white space (empty space) and so on. In addition, communication channel 318 can include intermediate devices such as routers, transponders, buffers, transmitters, and receivers. In an illustrative configuration, 'communication channel 3 18 includes a telephone network and a computer network. In addition, the communication channel 3 18 can be adapted to wireless communication such as radio frequency, microwave frequency 15336 丨, doc • 40· 201231921 rate, infrared communication, and the like. In addition, communication channel 3 18 can accommodate satellite communications. Communication signals transmitted via communication channel 3 18 include, but are not limited to, signals as needed or desired for a given communication technology. For example, the signals may be suitable for use in cellular communication technologies such as time division multiple access (TDMA), frequency division multiple access (FDMA), code division multiple access (CDMA), global mobile communication systems. (gsm) and so on. Both digital and analog signals can be transmitted via communication channel 3 1 8 . Such signals may be modulated, encrypted and/or compressed signals as may be desired for communication techniques. Server 302 includes a server that can be accessed by navigation device 200 via a wireless channel. The server 302 can include a network word server on a local area network (LAN), a wide area network (WAN), a virtual private network (VPN), and the like. The server 302 can include a personal computer such as a desktop or laptop computer and the communication channel 318 can be a cable that is connected between the personal computer and the navigation device. Alternatively, a personal computer can be connected between the navigation device 2 and the servo 302 to establish an internet connection between the server 302 and the navigation device 2A. Alternatively, a mobile phone or other handheld device can establish a wireless connection to the Internet' for connecting the navigation device 2 to the server 302 via the Internet. The information from the server 3〇2 can be provided to the navigation device 2 via the information download 'This information download can be automatically updated periodically' or updated after the user connects the navigation device 2 to the server 302, and/or The connection is updated in a more dynamic manner after a more continuous or frequent connection between the server 302 and the navigation device 2 via, for example, a wireless mobile connection device and a TCP/IP connection. For many dynamic calculations, the processor 3〇4 in the word processor 3〇2 can be used to handle a large amount of processing needs, however, the processor 210 of the navigation device 200 can also be constantly independent of the server 302. The connection handles many processing and calculations. As indicated in FIG. 2 above, the navigation device 200 includes a processor 21A, an input device 220, and a display screen 240. Input device 22 and display screen 24 are integrated into an integrated input and display device to enable input of information (via direct input, menu selection, etc.) and display of information, for example, via a touch panel screen. For example, as is well known to those skilled in the art, the screen can be a touch input LCD screen. Additionally, the navigation device 2A can also include any additional input device 220 and/or any additional output device 241, such as an audio input/output device. 4A and 4B are perspective views of the navigation device 2''. As shown in FIG. 4, the navigation device 200 can be an integrated input and display device 29 (eg, a touch panel screen) and other components of FIG. 2 (including but not limited to an internal GPS receiver 25G, microprocessor Unit 21G 'power supply, memory system 230, etc.). The navigation device 200 can be located on the arm 292, which can be fastened to the vehicle dashboard/window/etc. using the suction cup 294. The arm 292 is an example of a docking station to which the navigation device 200 can be coupled. As shown in Figure 4B, for example, the navigation device 2 can be coupled or otherwise coupled to the arm 292 of the docking station by attaching the navigation device 292 to the buckle of the arm 292. The navigation device 2 can then be rotated on the arm 292 as shown by the arrow in Figure 4B. For example, to release the connection between the navigation device 2〇〇 and the interface ,, one of the buttons on the navigation device 2 can be pressed. Other configurations suitable for the light fitting of the 153361.doc •42-201231921 navigation device to the docking station and the depletion of the navigation device to the docking station are well known to those skilled in the art. See <> See Figures 5 and 6 for some preferred embodiments of the present invention. The applicant has recognized that while the Internet advertising has progressed as a target for a particular type of user or a user who is likely to be interested in goods or services, There has not been a corresponding progress in the promotion of goods or services related to goods or related to real-world tourist attractions. For example, a building providing goods or services may be a store, a leisure facility, or the like. The conventional methods of marketing buildings or tourist attractions still tend to involve blindly marketing social groups. An important factor in determining the success of a promotional campaign for such entities is whether in some sense the recipient of the promotional material is local to the entity, whether it is nearby, has been visited before, and has been passing by regularly on the way to work. People who are “locals” will be more likely to respond to promotions (such as quotations or advertisements) and consider going to the entity or returning to the site if they have previously been there. A first embodiment of the present invention will now be described with reference to flowchart illustration 5, which may provide for a person who wishes to identify a potential local user of a building (i.e., the goods or services provided) to obtain an identification that can be viewed. The way in which the database of potential potential users is located can be assumed to exist in the vicinity of the building. For illustrative purposes, the invention will be described with reference to a building in the form of a store' but the invention will equally apply to other types of buildings or tourist attractions. According to a first step S1 of the method, a person wishing to obtain a potential S-user of a building or attraction 15336I.doc -43-201231921 indicates to the central controller the identity of the building or attraction. This can be done via the user terminal. For example, the person can indicate the location of the physical location of the building or attraction on the displayed digital map. In this example, the building is a sports goods store. Alternatively, the person can contact the service provider by phone to specify the store. The person may be the business manager or owner or marketer of the store. For ease of reference, the person will be referred to as a "promoter." The promoter may have set an account, for example, where the navigation system provider may be able to obtain database information (as a reward for the fee) based on the number of new users obtained via the database. The promoter can agree to offer a discount or quote to the person who provided the details. Next, the promoter specifies the predetermined area to be associated with the store. Again, this can be done via a website or in another manner, such as by telephone. This area will typically be indicated as an area representing a digital map of the area near the store. The predetermined area is the area containing the geographic area that the promoter believes may be related to the services/goods provided by the sporting goods store. According to the present invention, the potential use ♦ "data" is determined based on the use of inference within a predetermined area. Due to &, the size and shape of the area should be appropriately selected to define the area in which the store or its goods/services may be relevant. The size and shape of the area will depend on the type and location of the store. In the case of a sporting goods store, the user can prepare to travel a moderate distance to utilize the goods/services sold' and indicate the corresponding size of the area. If the store is a large super store, you can indicate a larger area, which is because people may travel a considerable distance to (4) stores. If the store is a small bakery, it can indicate a smaller area 153361.doc •44· 201231921 This is because the store is expected to have only direct interest from the locals. In other instances, a facility of interest at a national or regional level, such as a national swimming center or conference center, may have a predetermined area that is associated therewith. A branch of a hotel chain may have a relatively small area associated with it, as users in other areas will travel to different, closer stores. The shape and size of the predetermined area may also depend on, for example, the location of the store. If the store is near a freeway, the area of the expressway can be omitted from the reserved area. Similarly, nearby rural parks can be omitted, as both are unlikely to generate potential local users of the store. Therefore, the shape may depend on the map features near the location of the store. The predetermined area indicated may or may not be continuous and may or may not be centered at the location of the store. This area may include the location of the building. Once the store has been instructed, and the predetermined area associated therewith, then in step S3 the central controller obtains the probe data of the detector pieces that have been found to be present in the area. This can be obtained by collecting the probe data of the 探测器 detector element in a geographical area including a predetermined area. The data may be in the form of a detection trace that tracks the path of the individual device relative to time. These detection trajectories may be superimposed on the number (four) map of the unpredetermined area, and the heart determines whether the detection trajectory includes a portion that passes through the predetermined area. Can be given at a given time (for example, a specific time or time range, such as - the special day of the week, or - the day of the day collection: test the execution. The promoter can specify the database to be interested in relevant Part of the day. The private test device can be used to provide any position to the central right emperor J / any device in the position of caution. , the detector piece is action <1 153361.doc -45· 201231921 ^ or PNDH piece 1 mobile phone can be a mobile phone operating the pure body. Other forms of detector parts can be used. According to the invention, the occupational detector piece is in a predetermined area There is a presence, and it is assumed that the users of the indicator detectors are present at the same location. Because & the detector component should be a detector component that is typically strapped and associated with an individual user. In the case of a device for use by a plurality of users, the method may involve determining that the device is present in a predetermined area in which a particular user sets a role. For the purposes of the present invention, the detector element may be agreed A detector component of a person who is chasing the device. For example, the refusal can be provided to the purchaser when purchasing a mobile phone or navigator cow. The user can decide based on it to have local relevance to it. The entity receives a special offer or discount to sign the plan. In step S4, 'the 4 different detectors and the information enabling the communication with the device are stored in the database. This information may include the device identifier and can be used to The address or number of the device that contacts the user of the device. This can be electrical = number, email address, account details, etc. The details of the user of the device can be obtained via device information and can also be stored. For example, Get the details of the owner of the registered owner or its user. In this way, 'provide a database of potential local users of the store. The potential users are local leaders, this is because the probe data shows the local At least the detector component associated with the user or local user is already present in the area defining the area of interest to the store. The information is stored in the database 'users who can contact the device via the device. This enables the database to be used by the potential user as a target for the promotion of the material. The central controller via the web interface The database is provided to the 2 salesperson. The promoter can then use the database to send promotional materials (such as quotes L to the detector/device user (the details of the detector/device user are included in the database). Promoter It may be believed that the store will have at least a geographical relevance to the target person. The promoter can download the material from the website for example. The database can be accessed via the promoter's user account. In some embodiments, 'will be related to individual detections. Other details of the movement of the device relative to the predetermined area are stored in the database. For example, the number of times the probe has passed the area, the time spent in the area, the time of the day, and the device are stored. I have actually been to the store and other information. : The salesperson can then search the database for certain types of detectors and therefore potential users (ie, 'every day to go to the area, who seems to live near the store or have previously been there) # News, and accordingly make promotions or quotes target their categories. In another configuration, it is contemplated that the promoter can specify additional criteria to be associated with the predetermined area such that only the information of the detector/potential user that meets the additional (four) is stored in the database. Alternatively, the criteria may be similar to the criteria for finding the frequency of the probe II in the zone towel, the duration of the stay, the time of day, and the like. This will result in a database of more towels. It is envisaged that at certain times of the day, the details of potential users passing by not too close to the location of the store may be of greater interest than at other times. For example, during peak hours, many people and therefore detectors can pass near the store on the way to work (if there is a main road). Later, in the morning, people along the road along J53361.doc -47- 201231921 are more likely or productive. This is a potential user of the store, because people often use the same road for 醴mu With (4) journeys, therefore, the predetermined area can be specified by the (four) member to have a size or shape that varies according to time. In this example, it may have a shape that does not include the road during peak hours but later includes the road again in the morning. Therefore, a predetermined area having a different size and/or shape depending on the time of the day can be set. In some configurations, 'a plurality of predetermined areas are associated with the same store. Such areas may, for example, be areas that are a large distance from the store. The probe data can be used in the same manner as described for the first region to determine when the detector device has been found in any of the other regions. The database of potential users may be determined based on the data for each particular predetermined area. The information may be provided by the promoters to make a specific group of information. For example, the data may be passed very close or even passed. The store's people have different ways to target users associated with areas that are farther away from the store. An example of the manner in which a plurality of zones are associated with the same store is illustrated with respect to FIG. Figure 6 shows location X, which is a store. Four areas have been associated with this store. These areas are in the form of zones having different radii from the store and are labeled A, B, C and D, respectively, and A, B, C & D have an increased distance from the location of the store. Figure 6 is a non-intentional indication of the detected trajectories from detector elements found in each of the zones during a given time period. Some of the detection trajectories indicate that the store is actually going to the store. These are indicated by the solid line E. Some detected trajectories 153361.doc •48· 201231921 Shows the route selected between the points in the outermost zone D or further. These are indicated by dashed lines with intersections and hatching G. A number of other routes F are shown in dashed lines, which are selected by the sensing device between the locations and involve crossings or being present in one or more of the closer zones A, B or C. Zones A, B, C, and D can be considered as areas where store promoters have a decreasing interest. In other words, the store owner is more interested in obtaining information about potential users who have been found to be in the internal zone than potential users who have been found in the outer zone. This is because potential users in the external zone are unlikely to Interested in coming to the store and being a "local". In this case, a library may be created that includes information identifying the detectors associated with the detected trajectories including portions of any of the regions A, B, c, or D, and provides the database to the promoters . The database may include information about the zone where π is found to be a particular device. The promoter can then cause the campaign to initially target the user of the detector that has been to one of the interior zones (before the user already present in the outer zone is targeted), or can otherwise Wait for different groups as the target #. The f-bank can include details of the actual path selected by the detector within the zone and whether it actually went to the store. This may allow the promotion to be targeted, for example, to a previous guest who has been to the store, a person who has spent a considerable amount of time in the zone, and the like. The database can be used to obtain aggregated information about the type of movement of the detector piece to allow the promoter to view (for example) the relative number of probes and detectors at a certain time in the day + ^ „„ The proximity of the location. Therefore, the database can be used to generate information about the general pattern of behavior of potential store users 153361.doc -49- 201231921 and to provide information on the identity of specific devices and potential users. The promoter may be able to use, for example, a geographic view to view information about the proximity of the user to the location of the store at different times of the day. This may help the promoter determine how best to place the physical advertisement in addition to direct marketing techniques. (such as billboards or signboards) to attract more consumers. This Month provides a way to more effectively allow promotions and other material targets to be targeted to users who are geographically relevant. The association of the predetermined area with the attraction or building providing the goods or services results in (4) identifying the relevant user based on the designation of the promoter who can appropriately select the size and shape of the area. The owner can focus on a specific group of potential users and make the target of the lock to #. The specific potential maker I can, for example, determine that he has found that he has been in the location, lived in a certain range, and The user is read at a specific time frame and the relevant promotions are targeted to the users. The method of the present invention can result in a better relationship between the consumer and the vendor. The 4 technology is even applicable to smaller or medium-sized businesses because these smaller or medium-sized companies can be implemented at low cost and do not require the vendor to have any special features. The system can be a web-based system' and can be provided by a navigation system to provide a navigation feeder that can provide a web portal for the vendor to: account. Here the seller may be able to obtain the desired database and view or download the generated = library. The store owner may be able to perform other operations, such as the statistical setting slot of the 杳=, the number of people who have been to the building/attraction or who are already in the pre-2 153361.doc •50· 201231921, and may even use the collection The collected probe data is obtained from other parts of the user where the user is coming from and where the user is heading. It should be understood that although the various aspects and embodiments of the present invention have been described so far, the materials of the present invention are not limited to the specific configurations set forth herein, and the fact that the invention is expanded to include patents belonging to the accompanying towel. All configurations of the scope of the scope and its modifications and changes. For example, although the embodiments described in the foregoing detailed description refer to GPS', it should be noted that the 'navigation device may employ any of the four types of position sensing techniques as an alternative to GPS (or indeed, in addition to Gps). For example, navigation devices may utilize other global navigation satellite systems, such as the European Galileo system. Equally, it is not limited to satellite-based systems, but can be easily implemented using ground-based beacons or other types of systems that enable the device to determine its geographic location. It will also be well understood by those skilled in the art that while the preferred embodiment may implement a certain functionality by software, the functionality may equally be only in hardware (e.g., by one or more SICs) (Special application integrated circuit)) Implemented or actually implemented by a mixture of hardware and software. Finally, it should be noted that although the scope of the appended claims clarifies the specific combinations of the features described herein, the scope of the invention is not limited to the specific combinations set forth below, but the scope of the invention is expanded to include Any combination of features or embodiments disclosed, whether or not the specific combination has been specifically recited in the accompanying claims. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic illustration of a global positioning system (GPS); 153361.doc • 51· 201231921 FIG. 2 is a schematic illustration of an electronic component configured to provide a navigation device; FIG. 3 is a navigation device. 4A and 4B are explanatory perspective views of a navigation device; FIG. 5 is a flow chart illustrating an exemplary embodiment of the present invention; and FIG. 6 is a view A diagram of an illustrative configuration of a plurality of predetermined areas associated with a building. Example [Major component symbol description] 120 Satellite 124 Earth 140 GPS (Global Positioning System) Receiver 160 Spread Spectrum GPS Satellite Signal 200 Navigation Device 220 Input Device 225 Connection 230 Memory Resource/Memory System 235 Connection 240 Display Screen 245 Output Connect 250 Antenna/Receiver, Internal GPS Receiver 255 Connect 260 Wheel Out Device 270 Wheel In/Out (I/O) 埠153361.doc -52- 201231921 275 Connect 280 I/O Device 290 Integrated Input and Display 292 Arm 294 sucker 302 server 304 processor 306 memory 308 transmitter 310 receiver 312 bulk data storage device 314 wired or wireless connection 318 communication channel 320 transmitter 322 receiver 153361.doc -53-

Claims (1)

201231921 VII. Patent Application Scope 1. A method comprising the steps of: associating at least one predetermined geographic area with one of a building or a tourist attraction providing goods and/or services; wherein the method comprises Selecting the shape and size of one of the predetermined areas and/or location of the building or location; using the probe data to obtain information identifying one or more detectors that are present or already present in the or each predetermined area And using the information obtained to generate a database of potential users of the building or attraction. 2. The method of claim 1, wherein the predetermined area is associated with a building or attraction, the probe data is used to obtain information identifying the one or more detectors, and the database is used to generate a database using the obtained information The steps are performed by a central controller 'better' where the database is stored by the central controller. 3. The method of claim 2, further comprising receiving, at the central controller, the location and/or one of the predetermined regions to be associated with the location. The web interface provides this indication. Wherein the detector means is an action. 4. The method of claim 3, wherein the communication device or the portable navigation device is via -5, as in the method of claim 1, 2, 3 or 4. 6. If the request, item 1, 2, 3 or 4 of the ancient, soil * 4 · health - data 该 this step contains the ::::: production of the information stored in the database, the ground, and :: ::: 153361.doc 201231921 The information is stored in association with the attraction or information and/or information found in the predetermined area in which the device is found. 7. The method of claim 1, 2, 3 or 4, comprising obtaining, by using the probe data for the discovery or discovery of the or each detector element present in the or a predetermined area, Information from one or more of the following: the device is present at one of the frequencies in the region, the device is present in the region for one or more times, the device is moved in the region, when present in the region The device is in proximity to the building or attraction, or the movement of the device relative to the building or attraction while in the area, and storing the information in the database. 8. The method of claim 1, 2, 3 or 4 wherein the size and/or shape of the predetermined area is selected depending on the type of goods or services provided by a building. 9. The method of claim 2, 3 or 4, wherein the size and/or shape of the predetermined area is configured to vary depending on time. 10': 3⁄4, the method of claim 1, 2, 3 or 4, comprising associating a plurality of different predetermined geographic regions with the same building or attraction, preferably wherein the method Ο 3 is followed by the following steps. a predetermined area, using the probe data to obtain information identifying one or more detector components present or already present in the predetermined area; and using the obtained information to generate a database of one of potential users of the building or attraction. 11. The method of claim 1, 2, 3 or 4, comprising using the database to provide information relating to the building or attraction to a potential user of the building or attraction, preferably wherein the information For the sale of materials. 153361.doc 201231921 12 - The method of claim 1, 2, 3 or 4, comprising providing at least a portion of the database, preferably via a web interface, to a potential user wishing to obtain identification of the building or attraction One of the information. 13 a system comprising: means for associating at least one predetermined geographic area with one of providing a product and/or service - a building or a tourist attraction, wherein the building or attraction is based Selecting a shape and a size of the predetermined area and/or location; means for using the probe data to obtain information identifying one or more detector elements present or already present in the or each predetermined area, and The means for generating a repository of potential users of the building or attraction using the information obtained. 14. The system of claim 13, comprising a central controller, wherein the central controller includes the means for associating a predetermined area with a building or attraction for identifying the use of the probe data The component of the information of the one or more detectors, and the means for generating a database using the obtained information. 15. The system of claim 14, wherein the database is stored by a memory of the central controller. The system of any one of claims 14 or 15, wherein the central controller is configured to receive an indication of the building or attraction and/or the predetermined area to be associated with the building or attraction, The indication includes a size and/or shape of one of the predetermined areas. 17. The system of claim 13, 14, or 15, comprising at least a portion of 153361.doc 201231921 for providing the database, preferably via a web interface, to a potential user wishing to obtain identification of the building or attraction. One of the components of information. 18. The system of claim 13, 14 or 15, wherein the detectors are mobile communication devices or portable navigation devices. 19. A central controller, comprising: means for associating at least one predetermined geographic area with one of a building or a tourist attraction providing a product and/or service, wherein based on the building or attraction Selecting a shape and a size of the predetermined area and/or location; means for using the probe data to obtain information identifying one or more detector elements present or already present in the or each predetermined area, and The means for generating a repository of potential users of the building or attraction using the information obtained. 20. A system comprising a central controller as claimed in claim 19, the system further comprising a web interface capable of providing one of a building or an attraction and/or a predetermined area to the central controller, and for providing data At least a portion of the library is provided to one of the web interfaces of one of the persons who wish to obtain information identifying potential users of the building or attraction. 2 1. A method of operating a central controller, comprising: causing the central controller to perform the following steps; correlating at least one predetermined geographic area with one of a building or a tourist attraction providing one of products and/or services a shape in which one of the predetermined areas is shaped and sized based on the type and/or location of the building or attraction; 153361.doc 201231921 Using the probe data to obtain the clock number I 1 identifying presence or already present in the or each area Information about one or more of the probing devices, and a database of potential users of the building or attraction using the obtained AR# AR. 22. A computer program product, executable by a computer that can execute a computer readable instruction as in the method of claim #1 to 12 or 21. A computer program product comprising computer readable instructions executable to perform a method comprising one of the following steps when operating on a central controller as in claim 19; ^Pre & Geography The area is associated with a building or a tourist attraction that provides goods and/or services, wherein the size and shape of one of the areas is based on the type and/or location of the building or attraction; using the probe data to identify the presence or presence Information relating to one or more detector elements present in the or a predetermined area, and using the obtained information to generate a database of potential users of the building or attraction. 153361.doc