201119320 六、發明說明： 相關申請的交叉弓丨用 本專利申請案請求於2009年3月17日提出申請的標題 爲「Tune and Wayp〇lnt Based Incentives for Mobiles (對 行動體的基於時間和航點的激勵獎酬）」的臨時專利申請 案第61/160,997號的優先權，其揭示内容以引用方式全部 併入本文，如同在本文中完全闡述一般。 【發明所屬之技術領域】 本文所揭示的標的係關於向行動設備提供基於時間和 航點的激勵獎酬。 【先前技術】 存在不同的方式來決定諸如蜂巢式電話、個人數位助理 (PDA)或任何其他行動設備之行動設備的位置。舉例而 。，一些行動設備可以利用衛星定位系統（SPS)來決定 其位晉。 許多仃動設備能夠接收諸如簡訊服務（SMS)訊息之訊 W 些無線服務提供者可能週期性地向其客戶發送具有 激勵獎酬或提議的訊息以更新服務。或者，若諸如餐廳之 商業實體知道特定客戶的蜂巢式電話號碼，則該商業實體 可以經由訊息向該客戶傳送優待券。然而，目前僅可基於 商業實體知道客戶的蜂巢式電話號碼的事實將此類訊息 、、η客户舉例而S ’在客戶居住在加利福尼亞州聖何 (San Jose，CA )的情況下，在位於加利福尼亞州聖何 201119320 塞(San J〇se ΓΑ、 SMS m ^ ^ ，疋餐廳處使用的優待券可以經由 ⑽訊息發送給客戶的蜂 佛羅里達州邁阿密（Μ·. 為然而，若該客戶正在 定日々 職1，FL )商務旅行時，則僅可在指 疋日在位於加利福尼亞州聖 隹知 =7能是對系統資源的浪費使用並且造成客戶的； 的訊息接發限制，因爲該客戶可能不能在數千哩 之外商務旅行時使用該優待券。 【發明内容】 在-個特定的實施中，本發明提供了用於指導一行動設 備的-使用者的移動的一種系統和方法。可以作出關於一 行動設備是否處於與一或多個萬 A夕個預疋義航點相關聯的一區 域内的決定。-「航點」可代表一區域内的一預定義位置 或者以其他方式已知的位置。可以至少部分地基於該行動 設備的一位置向該行動設備提供一激勵獎酬以影響該該 行動設備的一使用者的行爲。然而，應瞭解，此僅僅是一 個示例性實施，且所請求保護的標的在此方面不受限制。 :實施方式】- 貫穿本說明書引用的「一實例」、「一特徵」、「實例」或 「特徵」意謂結合該特徵及/或實例所描述的特定特徵、妙 構或特性包含在所請求保護的標的的至少一個特徵及/或 實例中。因此，用語「在一個實例中」、「一實例」、「在一 個特徵中」或「一特徵」貫穿本說明書在各處的出現並非 必要地全部引用同一特徵及/或實例。此外，該等特定特 4 201119320 徵、結構或特性可在一或多個實例及/或特徵中加以組合。 系統可包括一或多個航點。如本文所使用的，「航點」 可代表區域内的預定義位置或者以其他方式已知的： 置。舉例而言，航點可以是諸如購物中心之室内圍場内的 :知位置。在-個實施中，購物中心裏的航點可以位於特 定的商店内或者商店的一部分内。 無線系統可以（例如）基於使用者接近某些敎義航點 來提供使用者特有的激勵獎酬及/或誘使使用者在特定航 點附近移動及/或在特定航點附近保持閾值時間量或者以 其他方式指定的時間量及/或影響使用纟在朝—或多個預 定義航點中的至少一個航點的方向上移動。如本文所使用 的’「激勵獎酬」可代表提供給行動設備的使用者的影響 使用者的行爲的誘導或利益，以便（例如）鼓勵行動設備 的使用者移動到特定位置及/或保持在特定位置中或者購 貝特定的物品。在一些實施中，可以在使用者已在特定位 置中保持了閾值持續時間之後提供激勵獎酬。激勵獎酬可 包括優待券及/或其他某種類型的財政利益，諸如免費的蜂 巢式電話時間、網際網路存取及/或可能影響使用者的移動 的任何其他類型的利益。激勵獎酬可包括諸如（例如）更 決速服務的承諾之非金錢利益。在一個實施中，可向使用 者k供激勵獎酬以影響使用者移動到特定區域、停留在該 特疋區域中達某個持續時間及/或移動到不同的區域。可以 提供激勵獎酬以指導使用者去往預定義區域内或者以其 他方式已知的區域内的各位置。然而，應瞭解，該等僅是 201119320 激勵獎酬的實例並且所請求保護的標的在此方面並不被 限制。 在一個特定實例中，在行動設備的使用者進入百貨公司 之後’無線系統就可向該行動設備的使用者提供激勵獎酬 以鼓勵該使用者在航點所位於的電子部門附近移動。在一 個實施中，使用者的行動設備可以接收簡訊服務（SMS ) 訊息’該訊息包含在從電子部門購買物品時使用的優待 券。在另一實施中’使用者可以在保持在航點附近達到預 疋義的時間量之後接收到諸如優待券之激勵獎酬。舉例而 s，在瀏覽了電子區十分鐘之後，使用者的行動設備可以 接收到數位多功能光碟（DVD )的八折優待券。 在另一實施中，諸如在購物中心情景中所利用的實施 中，可以提供激勵獎酬以指導使用者去往特定商店。舉例 而〇可以存在位於諸如「Steve咖啡店」（Steve，s Coffee201119320 VI. INSTRUCTIONS: Cross-cutting of related applications The application for this patent application was filed on March 17, 2009 under the heading "Tune and Wayp〇lnt Based Incentives for Mobiles" (based on time and waypoints for mobile entities) The priority of the Provisional Patent Application No. 61/160,997, the entire disclosure of which is hereby incorporated by reference in its entirety herein in its entirety in its entirety herein FIELD OF THE INVENTION The subject matter disclosed herein relates to providing time-based and waypoint-based incentive rewards to mobile devices. [Prior Art] There are different ways to determine the location of a mobile device such as a cellular phone, a personal digital assistant (PDA), or any other mobile device. For example. Some mobile devices can use the Satellite Positioning System (SPS) to determine their position. Many spoofing devices are capable of receiving messages such as Short Message Service (SMS) messages. Some wireless service providers may periodically send messages with incentive rewards or offers to their customers to update the service. Alternatively, if a business entity such as a restaurant knows a particular customer's cellular telephone number, the business entity can transmit a coupon to the customer via a message. However, currently only based on the fact that the commercial entity knows the customer's cellular phone number, such a message, η customer is exemplified, while S' resides in San Jose, Calif., in California, in California. State San Jose 201119320 Sai (San J〇se ΓΑ, SMS m ^ ^, coupons used at the restaurant can be sent to customers via the (10) message to Miami, Florida (Μ·. However, if the customer is on duty 1, FL) When traveling on business, it can only be used on the day of the sacred day in San Francisco, California = 7 can be a waste of system resources and cause the customer's message; because the customer may not be able to count The coupon is used in business travel outside the Millennium. [Invention] In a particular implementation, the present invention provides a system and method for directing the movement of a user of a mobile device. Whether the mobile device is in an area associated with one or more 10,000 A-pre-destination waypoints. - "Sites" may represent a pre-area within an area a location or otherwise known location. An incentive reward can be provided to the mobile device based at least in part on a location of the mobile device to affect the behavior of a user of the mobile device. However, it should be understood that It is merely an exemplary implementation, and the claimed subject matter is not limited in this respect. Embodiments: - "One instance", "a feature", "example" or "feature" as referred to throughout the specification means a combination The specific features, structures, or characteristics described in the features and/or examples are included in at least one feature and/or example of the claimed subject matter. Therefore, the terms "in one example", "an example", "in The appearance of a feature or feature of the invention is not necessarily all referring to the same features and/or examples throughout the specification. In addition, the specific features, structures, or characteristics may be in one or more instances. / or combination of features. The system may include one or more waypoints. As used herein, "waypoint" may represent a predefined location within a zone or Other ways are known: For example, the waypoint can be a location within the indoor paddock such as a shopping mall. In one implementation, the waypoints in the shopping mall can be located in a particular store or part of a store. The wireless system may, for example, provide user-specific incentive rewards based on the user's proximity to certain destinations and/or induce the user to move around a particular waypoint and/or maintain a threshold near a particular waypoint. The amount of time or other specified amount of time and/or influence usage moves in the direction toward at least one of a plurality of predefined waypoints. As used herein, 'incentive rewards' may represent The inducement or benefit of the user's behavior that is provided to the user of the mobile device to, for example, encourage the user of the mobile device to move to a particular location and/or remain in a particular location or purchase a particular item. In some implementations, incentive rewards may be provided after the user has maintained a threshold duration in a particular location. Incentive rewards may include coupons and/or other types of financial benefits, such as free cellular phone time, internet access, and/or any other type of benefit that may affect the user's movement. Incentive rewards may include non-monetary benefits such as, for example, a commitment to a faster service. In one implementation, the user k may be provided with incentive rewards to affect the user's movement to a particular area, stay in the special area for a certain duration, and/or move to a different area. Incentive rewards may be provided to guide the user to various locations within the predefined area or otherwise known. However, it should be understood that these are only examples of 201119320 incentive rewards and that the claimed subject matter is not limited in this respect. In one particular example, after the user of the mobile device enters the department store, the wireless system can provide incentives to the user of the mobile device to encourage the user to move near the electronic department where the waypoint is located. In one implementation, the user's mobile device can receive a Short Message Service (SMS) message' which contains the coupons used when purchasing items from the electronic department. In another implementation, the user may receive an incentive reward such as a coupon after maintaining a pre-determined amount of time near the waypoint. For example, after ten minutes of browsing the electronic zone, the user's mobile device can receive a 20% discount coupon for a digital versatile disc (DVD). In another implementation, such as in an implementation utilized in a shopping mall scenario, incentive rewards may be provided to guide the user to a particular store. For example, you can exist at something like Steve, s Coffee.
Shop )之特定咖啡店附近的航點，並且在經過該航點之 後，就可以將諸如不同咖啡店（諸如「J〇e咖啡店」（以63Shop ) is a waypoint near a specific coffee shop, and after passing through the waypoint, you can place different coffee shops (such as "J〇e Coffee Shop" (to 63)
Coffee Shop))的優待券之激勵獎酬提供給使用者的行動 設備。 、’可X知道航點的位置並且使用者的無線服務提供 者（例如）可以向使用者提供激勵獎酬。在一個實施中， 使用者的行動設備可以使用以τ所描述的—或多個技術 來估計其自己的位置並且向其無線服務提供者傳送具有 所估冲位置的一或多個訊息。該無線服務提供者可以決 疋使用者是否位於航點附近，並且提供激勵獎酬以指導使 201119320 用者去往一或多個附近的航點。在一個實施中，無線系統 的各種無線設備可以決定行動設備的位置。舉例而言在 行動没備正被保持在諸如室外商場附近之室外位置中的 情況下，可以決定行動站的衛星定位系統（sps)座標。 該SPS可包括全球定位系統（Gps )、Gaiiie〇、gl〇nass、 NAVSTAR或準天頂衛星系統（QZSS)，此處僅列舉sps 的少數實例。 在個實施中，激勵獎酬可以由行動設備使用者的無線 服務提供者之外的實體來提供。舉例而言，若無線服務提 供者決定行動設備在離航點的預定義閾值距離内，則無線 服務提供者可以向負責傳送激勵獎酬的第三方發送訊 息。在接收到來自無線服務提供者的該訊息之後，第三方 就可以向行動設備發送一或多個激勵獎酬。或者，第三方 可以從行動設備本身或者從其他某個追蹤行動設備的移 動的系統接收行動設備的位置。 在一個實施中，行動設備可以藉由觀測由附近的無線設 備發射的信號來估計其自己的位置。此類信號可以（例如） 包括向此類無線設備的無線服務提供者料的信號及/或 諸如（例如）適用美國電機電子工程師學會（誦) 8〇2·π 的信號之短程信號。在另-實施中，行動設備可藉由（例 如）與附近的存取點、毫微微細胞服務區或基地台進行通 訊來估計其自己的位置。在-個實施中，與航點相關聯的 發射機可以週期性地向狀義範圍内的行動設備廣播訊 息。與該航點相關聯的接收機可α (例如）從追蹤百貨公 201119320 司内的行動設備的移動的定位伺服器接收訊息。此類訊息 可扣不該行動設備的聯繫資訊，諸如與該行動設備相關聯 的號碼及/或位址（例如，電子郵件位址）。在使用者進入 了百貨公司之後，例如，包含諸如優待券之不同激勵獎酬 的訊息可被傳送給行動設備以指導使用者去往該商店内 的不同部門。使用者可以接收訊息，其包含在電子部門中 的某個電子産品上使用的優待券及用於購買鞋類部門内 的某些鞋子的另一優待券。 在一種實施中’行動設備可藉由與一或多個附近的毫微 微細胞服務區進行通訊來估計其自己的位置。如本文所使 用的’「毫微微細胞服務區」可以代表較小的蜂巢基地台。 該毫微微細胞服務區可經由寬頻（諸如（例如經由數位 用戶線路（DSL )或電纜）連接至服務提供者的網路。毫 微微細胞服務區可（例如）利用諸如通用行動電信系統 (UTMS )、長期進化（LTE )、進化資料最佳化或唯進化資 料（EV-DO)、行動通訊全球系統（GSM)、全球互通微波 存取（WiMAX)、分碼多工存取（CDMA) _2〇〇〇、或分時 同步分碼多工存取（TD-SCDMA)之技術，此處僅例舉與 毫微微細胞服務區相容的衆多可能技術當中的幾個。 在一些實施中，使用者可以接收訊息，其指示若使用者 保持在特定航點附近達到預定義的持續時間則某個激勵 獎酬將被提供。舉例而言，訊息可以指示若使用者保持在 電子部門中達到至少十分鐘則使用者將接收到九折優待 券。該激勵獎酬可以因此誘使使用者瀏覽電子部門内的物 201119320 品，否則使用者可能會忽略該等物品。 在二實施中，可以追蹤使用者的某些習慣並且可以基 於此類習慣性行爲（例如，由使用者發起㈣f)來提供 激勵獎酬。舉例而言，可以將使用者的購物歷史儲存在資 料庫中並且彳以基於該使用纟的購⑯鼓纟向該使用者 提供激勵獎酬。舉例而言’若使用者的購物歷史指示該使 用者經常購買巧克力物品’貝“例如）當使用者接近雜貨 店時就可以向該使用者提供用於巧克力糖果的優待券作 爲激勵獎酬。 圖1疋根據一個實施的具有航點的購物中心1〇〇的平面 圖，該等航點可以向行動設備提供激勵獎酬。如圖所示， 購物中心100包括多個商店或店鋪，其包括第一商店1〇5、 第一商店110、第三商店115、第一咖_店丨20、第二咖啡 店125及洗手間130。航點可以散佈在購物中心ι〇〇的各 位置中。在此特定實例中，第一航點135位於第一商店1〇5 内，並且第二航點140正好位於第一咖啡店120之外。應 瞭解’在其他實施中可以利用更多或者更少的商店及/或航 點。在一個特定實施中，例如，每個商店或店鋪可包括其 自己的至少一個航點。 圖1亦圖示了攜帶行動設備150的使用者145。行動設 備150可以是蜂巢式電話、個人數位助理（Pda)、無線筆 記型電腦或者任何其他類型的能夠接收及/或傳送無線通 訊以與網路進行通訊的電子設備。此類無線通訊可包括諸 如S M S訊息、語音郵件訊息及/或電子郵件訊息之訊息， 201119320 此處僅列舉少數實例 。使用者145可走過購物中心Coffee Shop)) The rewards of the coupons are provided to the user's mobile device. , 'X can know the location of the waypoint and the user's wireless service provider (for example) can provide incentive rewards to the user. In one implementation, the user's mobile device may use the technique described by τ - or multiple techniques to estimate its own location and transmit one or more messages with the estimated location to its wireless service provider. The wireless service provider can determine if the user is located near the waypoint and provide incentive rewards to direct the 201119320 user to one or more nearby waypoints. In one implementation, various wireless devices of the wireless system can determine the location of the mobile device. For example, where the action is not being maintained in an outdoor location such as near an outdoor mall, the satellite positioning system (sps) coordinates of the mobile station may be determined. The SPS may include Global Positioning System (Gps), Gaiiie(R), GL〇nass, NAVSTAR or Quasi-Zenith Satellite System (QZSS), to which only a few examples of sps are listed. In one implementation, the incentive reward may be provided by an entity other than the wireless service provider of the mobile device user. For example, if the wireless service provider determines that the mobile device is within a predefined threshold distance from the waypoint, the wireless service provider can send a message to the third party responsible for transmitting the incentive reward. After receiving the message from the wireless service provider, the third party can send one or more incentive rewards to the mobile device. Alternatively, the third party may receive the location of the mobile device from the mobile device itself or from some other mobile system that tracks the mobile device. In one implementation, the mobile device can estimate its own location by observing signals transmitted by nearby wireless devices. Such signals may, for example, include signals to wireless service providers of such wireless devices and/or short range signals such as, for example, signals applicable to the Institute of Electrical and Electronics Engineers (诵) 8〇2·π. In another implementation, the mobile device can estimate its own location by, for example, communicating with a nearby access point, a femtocell service area, or a base station. In one implementation, the transmitter associated with the waypoint may periodically broadcast information to mobile devices within the scope of the description. The receiver associated with the waypoint may, for example, receive a message from a location server that tracks the movement of mobile devices within the department store 201119320. Such messages may deny contact information for the mobile device, such as the number and/or address (e.g., email address) associated with the mobile device. After the user enters the department store, for example, a message containing different incentive rewards, such as coupons, can be transmitted to the mobile device to direct the user to a different department within the store. The user can receive a message containing a coupon for use on an electronic product in the electronics department and another coupon for purchasing certain shoes within the footwear department. In one implementation, the mobile device can estimate its own location by communicating with one or more nearby femtocell service areas. The "nanocell service area" as used herein may refer to a smaller honeycomb base station. The femtocell service area can be connected to the service provider's network via a broadband such as, for example, via a Digital Subscriber Line (DSL) or cable. The femtocell service area can, for example, utilize a device such as the Universal Mobile Telecommunications System (UTMS). Long-Term Evolution (LTE), Evolutionary Data Optimization or Evolutionary Data (EV-DO), Global System for Mobile Communications (GSM), Worldwide Interoperability for Microwave Access (WiMAX), Code Division Multiple Access (CDMA) _2〇 〇〇, or time-synchronized code division multiplex access (TD-SCDMA) technology, here are just a few of the many possible technologies that are compatible with the femtocell service area. In some implementations, the user A message can be received indicating that an incentive reward will be provided if the user remains near a particular waypoint for a predefined duration. For example, the message can indicate that if the user remains in the electronic department for at least ten minutes The user will receive a 10% discount coupon. The incentive reward can thus induce the user to browse the items 201119320 in the electronic department, otherwise the user may ignore the items. In practice, certain habits of the user can be tracked and incentive rewards can be provided based on such habitual behavior (eg, initiated by the user (4) f). For example, the user's shopping history can be stored in the database. And the incentive reward is provided to the user based on the purchase of 16 drumsticks based on the use of the magazine. For example, if the user's shopping history indicates that the user frequently purchases chocolate items, for example, when the user approaches the grocery store The user can be provided with a coupon for the chocolate candy as an incentive reward. Figure 1A plan view of a shopping mall with a waypoint according to one implementation, which can provide an incentive prize to the mobile device As shown, the shopping mall 100 includes a plurality of stores or stores including a first store 1-5, a first store 110, a third store 115, a first coffee shop 20, a second coffee shop 125, and The restroom 130. The waypoints can be scattered in various locations in the shopping mall ι. In this particular example, the first waypoint 135 is located within the first store 〇5 and the second waypoint 140 is just in place Outside the first coffee shop 120. It should be understood that 'more or fewer stores and/or waypoints may be utilized in other implementations. In one particular implementation, for example, each store or store may include at least its own One waypoint. Figure 1 also illustrates a user 145 carrying a mobile device 150. The mobile device 150 can be a cellular telephone, a personal digital assistant (Pda), a wireless notebook, or any other type capable of receiving and/or transmitting. Wireless communication is an electronic device that communicates with the network. Such wireless communication can include messages such as SMS messages, voicemail messages, and/or email messages. 201119320 Only a few examples are listed here. User 145 can walk through the mall.
的持續時間的情 >兄下提供包含激勵獎酬的訊息。該閣值歷 5保持在第一商店105内並且劉覽待 ’在第一商店1〇5是書店的情況下， 時可以鼓勵使用者145保持在第一商店 售的物品。舉例而言， 第一航點135可以在行動設備15〇.被決定已保持在第一航 點135的預定義附近内達到5分鐘之後提供在書籍上利用 的八折優待券。 如所討論的，可以經由無線地傳送的諸如SMS訊息之訊 息或者任何其他訊息接發技術來提供激勵獎酬。或者，可 以經由提供給行動設備15〇的電話撥叫、語音郵件、及/ 或電子郵件來提供激勵獎酬。使用者可以（例如）藉由向 銷售人員展示行動設備150來兒換特定的激勵獎酬。在激 勵獎酬是經由SMS訊息傳遞的優待券的情況下，優待券代 碼可包括在該SMS訊息内。在一些實施中，激勵獎酬可能 不是被宣傳的並且使用者可以請求該激勵獎酬。在一些實 施中’例如，激勵獎酬可能不被宣傳給所有使用者，爲了 201119320 接收該激勵獎酬，使用者可以訂閱服務或者以其他方式指 示接收該激勵獎酬的意願。若激勵獎酬是非金錢的（例 如，針對機場中較短的安全線），則使用者可以藉由遵循 可被傳送給使用者的行動設備150的與激勵獎酬有關的指 令來接收該激勵獎酬的利益。 圖1圖不其中由服務提供者爲行動設備150的使用者 145提供激勵獎酬的實施。在此實施中，行動設備15〇可 以與無線網路152處於通訊狀態。無線網路152亦可以與 定位伺服器155處於通訊狀態。定位伺服器155可以儲存 給定區域内的航點的地圖或者其他表示。或者，定位伺服 器155可以與其中儲存了該地圖或者表示的另一實體處於 通訊狀態。定位伺服器155可以週期性地估計行動設備15〇 的使甩者145的當前位置。該估計可以基於sps技術諸 如 GPS、Galileo、GL〇NASS、NAVSTAR，qzss 或者任何 其他類型的用於決定行動站15〇的位置的衛星定位系統。 d而可以存在其中來自SPS的導航信號可能不可用的某 些境況，諸如在使用者145正攜帶行動設備150處於其中 來自一或多個SPS的導航信號不可用的建築物内的情況 下。 在一些實施中，可以爲行動設備150估計SPS座標。舉 例而言，若使用者145將行動設備150從其中來自sps的 導航彳δ號是可用的區域（諸如在室外區域中）攜帶到其中 此類導航k號不可用的區域中’則行動設備15()在導航信 號可用時可以具有對其SPS座標的精確估計。此後，在進 201119320 其中此類導航信號不可用的區域之後，行動設備i5〇就 可以（例如）在使用者145攜帶行動設備15〇時估計其位 置。舉例而言，行動設㈣可包括一或多個加速計、陀 螺儀及/或任何其他類型的能夠量測行動設備15。的移動 的設備。因此，基於已镇測的移動，行動設備15〇可以（例 如）估計行動設備15〇自先前基於導航信號精確估計其位 置時起已經移動了多遠並且是朝哪個方向移動的。 存在可以在其中來自SPS的導航信號不可用的區域内決 定行動設備150的位置的額外的方式。舉例而言，可以存 在位於區域内的具有已知的固定位置的設備。舉例而言， 具有固定的且已知的位置的電子設備可以遍佈購物中 心。此類電子設備可以發射導航信號並且行動設備15〇可 以基於此類導航信號來三角測量其位置。在其中導航信號 不可用的區域中，例如，行動設備可以藉由觀測由附近的 無線設備發射的信號來估計其自己的位置。此類信號可以 (例如）包括向此類無線設備的無線服務提供者傳送的信 號及/或諸如（例如）適用美國電機電子工程師學會（IEEE) 802.11的信號或者傳送給附近的毫微微細胞服務區的信號 之短程信號。可以藉由由行動設備從其預定義距離内的一 或多個無線設備接收具有位置資訊的一或多個無線信號 來決定行動設備存在於與一或多個預定義航點相關聯的 區域内。 可以向行動設備150提供許多不同類型的激勵獎酬，包 括優待券、免費網際網路存取的供應、免費無線服務分鐘 12 201119320 數、免費文字簡訊接發能力；4 r盹力及/或任何其他類型的資訊。舉 例而言，若第一商店105是蜂巢式電話商店，則若使用者 145的行動設们5G在第—航點135的某個附近内保持達 到某個持續時間則該使用者可以接收到免f分鐘數或者 針對某些無線服務計劃的折扣。 使用者145可以朝第一咖哪店12〇的方向移動穿過構物 中。100。如圖所不，第二航點14〇可以正好位於第一咖 啡店120之外。若使用者145緊鄰第二航點14〇 ,則可以 向使用者145提供激勵獎酬以誘使使用者145拜訪第二咖 非店125。換s之，可以提供激勵獎酬以鼓勵使用者1 在第一咖啡店125處而非在第一咖啡店12〇處購買諸如咖 啡之物品。 在一個實施中，使用者145的無線月I務提供者（例如） 可以追蹤行動設備150的位置並可以將一或多個激勵獎酬 傳送給行動設備150。舉例而言，行動設備15〇可以週期 &地將其位置傳送.給無.線網路1 5 2。或者，行動設備1 $ 〇 可以將其位置傳送給（例如）位於購物中心1〇〇内的本端 接收機並且與該接收機相關聯的發射機可以將行動設備 150的位置發射給定位伺服器155。在額外的實施中位 於購物中心100内的接收機可以接收來自行動設備15〇的 通訊並且可以此後向定位伺服器155傳送訊息以指示行動 設備150位於該接收機附近某處。 可以穿過無線網路1 52將爲行動設備1 5〇偵測的位置發 送給定位伺服器155 ^定位伺服器155可以具有關於諸如 13 201119320 第二航點14〇之各種航 15 〇的週期性更新的位 決定行動設備150是否 以與定位伺服器155處 講物中心100内的第一航點135和 點的位置的資訊。基於行動設備 置’定位伺服器1 5 5可以（例如） 在任何航點附近。主控制器丨6〇可 於通訊狀態中並且可以決定是否向行動設備15〇發送一或 多個激勵獎酬。特定而言，主控制器16〇可以決定向行動 設備15〇發送哪個（些）激勵獎酬以影響使用们45移動 穿過購物中心1 0 〇 基於儲存在定位伺服器155中的位置 資訊，主控制16〇可以指導通訊設備165、經由無線網路152 向行動設備150傳送一或多個激勵獎酬。儘管在圖i中將 定位伺服$ 155、主控制16〇和通訊設備165目示爲分開 的實體，但是應瞭解，在一些實施中，定位伺服器155、 主控制160和通訊設備165中的一或多個可包含在單個設 備或元件内。 或者，可以從區域網路向行動設備15〇傳送激勵獎酬。 舉例而言，若行動設備在離航點的預定義距雖内，則位於 該航點處的無線發射機可以向行動設備150發射激勵獎 酬。爲了達到傳送該激勵獎酬之目的，可以首先決定行動 設備150的身份。舉例而言，爲了向行動設備15〇發送sMS 訊息’可以首先由該發射機獲得行動設備15〇的電話號 碼。可以在主控制器16〇的控制下由通訊設備165將行動 設備150的電話號碼提供給該發射機。舉例而言，若至少 部分地基於航點的可由定位伺服器丨55存取和提供的位置 資訊’決定行動設備15〇在離第一航點丨35的預定義距離 201119320 内，則主控制器160可以指導通訊設備 ./JiU_ 傳送訊息。該傳送給第一航點135的訊息可包括行動設備 bo的電話號碼。或者，可以向第一航點135的發射機/接 收機傳送諸如電子郵件位址之其他聯繫資訊。在接收到此 類資訊之後，第一航點135的發射機就可以向行動設備ι5〇 發射一或多個激勵獎酬。 在一個特定實施中，航點可以與具有發射機以直接向行 動設備150發射具有激勵獎酬的一或多個訊息的存取點或 者無線區域網路（WLAN)相關聯。或者，如以上所討論 的，行動設備150可以決定其位置並爲無線服務提供者將 該位置傳送給定位伺服器155，並且無線服務提供者可以 決定行動設備15〇是否在任何航點附近，且若如此則可以 向行動設備150提供激勵獎酬。舉例而言，無線服務提供 者可以存取航點的位置的地圓或者曆書並且可以（例如） 基於由行動設備向無線服務提供者傳送的位置來決定行 動設備150是否在任―此類航點的預定義距離内。 亦可以基於使用者的行爲（例如，使用者㈣動、由使 用者遵循的特定行進路線等等）來向使用者提供-或多個 激勵獎酬。舉例而言，若傕 抓 右使用者145按此特定次序將行動 口又備150攜帶至第一商店 W占1U5至第一咖啡店120，並且 隨後至第三商店115，則可以&蚀田土 °使用者145提供此路線特 有的激勵獎酬。或去，l …備】㈣= 者145按此特U序將行動 β又備15〇攜帶至第三商 # 5 ^ . 至第一咖啡店125,並且隨 後至第一商店11 G，則 了乂取而代之地向使用者145提供 15 201119320 此特疋路線特有的激勵獎酬。基於路線的激勵獎酬亦可以 用於一些實施中以（例如）引導交通流量。舉例而言，可 以提供諸如汽油折扣的優待券之特定激勵獎酬給使用者 以獎勵其遵循從購物中心的停車庫的特定退出路線或者 獎勵其在高峰時間期間採取較少擁塞的路線。一或多個激 勵獎酬（例如，具有時間限制的激勵獎酬）可被提供以影 響使用者沿預定義的路線朝至少兩個航點移動。舉例而 言，可以向使用者發送兩張優待券，其中的一張優待券針 對第♦啡店I20處的在接下來半個小時後失效的折扣並 且另張優待券針對第一商店105處的在接下來數小時後 失效的折扣，以影響使用者首先朝第一咖啡店120 (第二 航點140)移動並且隨後朝第一商店1〇5 (第一航點135) 移動。 圖2是根據一個實施的圖示用於向行動設備2〇5提供包 含激勵獎酬的訊息的系統2〇〇的方塊圖。在圖2中所示的 實施中’行動設備205包括射頻識別符（rFID)標籤210。 RFID標籤21〇可包括與行動設備2〇5相關聯的識別符。若 行動没備205在特定航點215附近移動，則航點215的 RFID接收機22〇可以擷取來自rFID標籤21〇的識別符。 舉例而言，RFID接收機220可以讀取及/或接收來自RFID 標籤* 210的信號，該信號包括行動設備205的識別符。談 識別符可包括行動設備2〇5的聯繫資訊，諸如電話號碼、 電子郵件位址及/或用於接收激勵獎酬的優選通訊方法的 類型。或者’該識別符可以是號碼或代碼，該號碼或代碼 16 201119320 可被引用在資料庫或檢視表中以決定行動設備205的電話 號碼、電子郵件位址及/或用於接收包含激勵獎酬的訊息的 優選通訊方法的類型。 若RFID接收機220接收到來自RFID標籤210的識別 符’則與航點215相關聯的發射機/接收機225可以經由無 線網路230向定位伺服器235發射訊息以指示行動設備 205位於航點215附近。定位伺服器235可包含資訊，該 資訊至少部分地基於行動設備205與航點215之間的接近 性來指示是否向行動設備205提供激勵獎酬。主控制器240 可以控制定位伺服器235並指導通訊設備245經由無線網 路230向行動設備205傳送激勵獎酬。或者，通訊設備245 可以向發射機/接收機225傳送指示向行動設備205提供哪 個（些）激勵獎酬的訊息。在接收到來自通訊設備245的 該§iL息之後，發射機/接收機225就可以向行動設備205發 射激勵獎酬。 儘管發射機/接收機225經圖不爲經由無線網路230與定 位伺服器235及/或通訊設備245處於無線通訊狀態中，但 是應暸解，在一些實施中，在發射機/接收機225與定位伺 服器23 5及/或通訊設備245之間可以存在硬連線的連接。 舉例而言，發射機/接收機225可以經由網際網路或者其他 某個涉及硬連線的連接的網路與定位伺服器235及/或通 訊設備245進行通訊。 在另-實施中，RHD標藏可以與特定航點相關聯。該 RFm標籤可以（例如）附於航點附近的牆上。該RFID標 17 201119320 藏可以rfa k 。行動設備205可 中繼給定位伺服器 、 仃動設備205内的接收機讀取 从隨後（例如）將該RFID標籤的身份 圖示攜=實施的購物區域的平面圖，該平面圖 “ =2設備3G5的使用者3⑽穿過―區域。在此實 31。了二 可以移動穿過百貨公司31〇。百貨公司 各 各種部門，諸如男士部門315、電子部門32〇、 ^ 士:門325、藥# 330及鞋類部門335。亦可以存在遍 百公习310的各種航點，諸如第一航點34〇、第二航 點345及第三航點350。 可以提供包含激勵獎酬的訊息以指導使用者3〇〇去往各 種仇置二從而（例如）鼓勵使用者300在某些部門中購物。 舉例而言’使用者3GG可以接收包含激勵獎_的訊息以指 導使用者300去在第一航點34〇及/或由於保持在第一航點 340的預定義附近内達到預定義的閾值持續時間而獎勵使 用者3〇〇該激勵獎酬可以鼓勵使用者300在電子部門320 中購物。如所討論的，可以從遠端無線網路及/或從諸如與 第一航點340相關聯的發射機之區域設備向行動設備3〇5 傳送該包含激勵獎酬的資訊。 在此’例如’用於購買電視的優待券可被提供給使用者 300的行動設備305。若使用者300在第二航點345附近， 則亦可以提供包含激勵獎酬的訊息以鼓勵使用者3〇〇購買 藥房330中的物品。類似地，若使用者3〇〇在第三航點35〇 附近移動’則可以提供包含激勵獎酬的訊息以鼓勵使用者 18 201119320 300在鞋類部門335中購物。 圖4疋根據一個實施的用於在位於航點405處的電路系 統與遠端網路之間經由硬連線的連接來通訊的系統400的 圖不性方塊圖。圖4中，發射機410、數據機415和控制 器 叮乂與航點405相關聯。在一些實施中，發射機410 Τ、由諸如§ μ S訊息之訊息（例如）向行動設備4 2 5 發射激勵獎酬。 行動《^備425可以（例如）經由無線網路週期性地將其 位置傳送給通訊設備430。通訊設備430可以向定位伺服 器435傳送行動設備425的位置。主控制器44〇可以控制 通訊設備430和定位伺服器435的操作。基於行動設備425 的移動，主控制器440可以決定是否向行動設備425提供 激勵獎酬。在此實例中，主控制器44〇可以指導通訊設備 430經由網路445來傳送訊息。網路445可以是硬連線的 網路諸如（例如）陸線電話網路或者數位用戶線路（) 或者電魔。可以經由數據機415從網路445接收來自通訊 «χ備430的訊息，該訊息指示向行動設備425提供哪個 (些）激勵獎酬。在接收到該訊息之後’控制器42〇可以 (例如）指導發射機41〇向行動設備425發射一或多個激 勵獎酬。儘管圖4圖示了其中從與航點相關聯的發射機41〇 向行動設備425發射激勵獎酬的實例，但是應瞭解，在一 些實施中，可以按與所討論的方式類似的方式從遠端通訊 設備430無線地發射該激勵獎酬。 圖5是根據-個實施的圖示用於藉由向使用者的行動設 19 201119320 備提供激勵獎酬來引導使用者的移動的過程500的流程 圖。首先，在操作5 05處，作出關於行動設備是否處於與 一或多個預定義航點相關聯的區域内的決定。該決定可以 (例如）由定位祠服器作出。接下來，在操作5 10處，可 以至少部分地基於行動設備的位置來向行動設備提供激 勵獎酬以引導行動設備的使用者在朝著一或多個預定義 航點中的至少一個航點的方向上的移動。 諸如用於一或多個航點的發射機及/或接收機之電路系 統可（例如）經由使用諸如無線廣域網路（WWAN )、無線 區域網路（WLAN )、無線個人域網路（WPAN )等之各種 無線通訊網路來提供功能性。術語「網路」和「系統」往 往被可互換地使用。WWAN可以是分碼多工存取（CDMA ) 網路-分時多工存取（TDMA)網路、分頻多工存取（FDMA) 網路、正交分頻多工存取（OFDMA)網路、單載波分頻多 工存取（SC-FDMA )網路等等。CDMA網路可實施諸如 CDMA2000、寬頻CDMA ( W-CDMA)等之一或多種無線 電存取技術（RATs)。CDMA2000 包括 IS-95、IS-2000 和 IS-856標準。TDMA網路可實施全球通訊系統（GSM)、 數位高級電話系統（D-AMPS )或其他某種RAT。GSM和 W-CDMA在來自名爲「第三代夥伴專案」（3GPP )的協會 的文件中描述。CDMA2000在來自名爲「第三代夥伴專案 2」（3GPP2)的協會的文件中描述。3GPP和3GPP2文件 是公衆可獲取的。WLAN可以是IEEE 802.1 lx網路，並且 WPAN可以是藍芽網路、IEEE 802.15x或其他某種類型的 20 201119320 網路。該等技術亦可用於WWAN、WLAN及/或WPAN的 任何組合。該等技術可被實施爲與超行動寬頻（UMB)網 路、南速率封包資料（HRPD)網路、CDMA2000 IX網路、 GSM、長期進化（LTE )及類似網絡聯用。 圖6圖示根據一個實施的行動設備6〇〇的特定實施。行 動设備600可包含行動站（MS)，其中無線電收發機可被 調適成用諸如語音或資料之基頻資訊將RF載波信號調制 到RF載波上並且解調經調制RF載波以獲得此類基頻資 訊。 仃動設備600可包括諸如處理單元6〇5、使用者介面 61〇、發射機615、接收機62〇和記憶體625之若干元件。 使用者介面610可包括用於輸入或輸出諸如語音或資料之 使用者資訊的複數個設備。此類設備可（例如）包括鍵盤、 顯示螢幕話筒、揚聲H、按紐和旋钮，此處僅列舉少數 實例。 δ己憶體625可被調適成儲存機器可讀取指令，該等指令 為可執行的以執行所描述或所建議的過程、實例或其實施 中的或多個。處理單元6〇5可被調適成存取和執行此類 機器可讀取指令。經由執行該等機器可讀取指+，處理單 :605可指導行動設備_的各種元件執行一或多個功 發射機615可㈣天線向其他設備發射諸如基於封包 通1之通訊》接收機62G亦可制該天線接收來 備的諸如基於封包的通訊之通訊。 其他 21 201119320 【實施方式】的一些部分是以對儲存在特定裝置或專用 計算設備或平臺的記憶體内的二進位數位信號的操作的 演算法或符號表示的形式來提供的。在本特定說明書的上 下文中，術語特定裝置、專用裝置或類似術語包括通用電 腦 只要其被程式編寫爲依照來自程式軟體的指令執并 特疋力此。演算法描述或符號表示是由信號處理或相關領 域的技藝人士用來向本領域其他技藝人士傳達其工作實 質的技術的實例。演算法在此並且大體而言被認爲是導致 所要結果的操作或類似信號處理的自相容序列。在本上下 文中，操作或處理涉及對物理量的物理操縱。通常，儘管 並非必然，此等量可採甩能被儲存、轉移、組合、對比或 以其他方式操縱的電子信號或磁信號。 已也明，主要出於共用使甩的原因，有時將此類信號稱 爲位元、資料、值、元素、符號、字元符、項、數、數字 或類似術語是方便的。然而應瞭解，所有該等或類似術語 /、σ適物理量相關聯且僅僅是便利性標籤。除非另外明 確聲明，否則應瞭解，I穿本說明書使用諸如「處理」、「計 」 凟算」、「決定」或類似術語之術語的討論代表諸如 專用電腦或類似專用電子計算設備之特定裝i的動作或 程因此，在本說明書的上下文中，專用電腦或類似專 子計算設備能夠操縱或變換信號，該等信號通常表示 ^該專用電腦或類似專用電子計算設備的記憶體、暫存器 或其他資訊儲存設備、傳輸設備或顯示設備内的物理電子 或磁1。舉例而言，專用計算裝置、專用裝置或類似裝置 22 201119320 可包括程式編寫有用於執行一或多個特定功能的指令的 一或多個處理單元。 本文中描述的方法取決於根據特定特徵及/或實例的應 用可以藉由各種構件來實施。舉例而言，此類方法可在硬 體韌體軟體及/或其組合中實施。在硬體實施中，例如， 處理單元可在一或多個特殊應用積體電路（ASICs )、數位 L號處理器（DSPs )、數位信號處理設備（DSPDs )、可程 式邏輯°又備（PLDs)、現場可程式閘陣列（FPGAs)、處理 器、控制器、微控制器、微處理器、電子設備、設計成執 仃本文中描14的功能的其他設備單元及/或其組合内實施。 某二方法亦可用執行本文中描述的功能的模組（例如， 程序、函數等等）來實施。有形地實施指令的任何機器可 °賣取媒體可用於實施本文中所描述-的方法。舉例而言，軟 體代碼可被儲存在行動站及/或存取點的記憶體中並由該 設備的處理單元執行。記憶體可以實施在處理單元内部及 或處理早凡外部。如本文所用的，術語「記憶體」代表任 何類型的長期、短期、揮發性、非揮發性或其他記憶體， 限於任何特定類型的記憶體或記憶體數目，或記憶 子其上的媒體的類型。 右以韌體及/或軟體實施，則諸功能 或代碼儲存^ 作爲4多條指令 儲存在電腦可讀取媒體上。實例包括編碼有資料結 體。電取媒體和編碼有電腦程式的電腦可讀取媒 电胳可讀取媒體可採用製品的形 包括實體電腦健存媒體。儲存媒體可，是=讀:媒體 疋可由電腦存取的 23 201119320 任何可用媒體。舉例而言（但並非限制），此類電腦可讀 取媒體可包括RAM、ROM、EEPROM、CD-ROM或其他光 碟儲存、磁碟儲存或其他磁性儲存設備或能用以儲存指令 或資料結構形式的所要程式碼且能由電腦存取的任何其 他媒體；如本文中所使用的磁碟（disk)和光碟（disc)包 括壓縮光碟（CD)、鐳射光碟、光碟、數位多功能光碟 (DVD )、軟碟和藍光光碟，其中磁碟常常磁性地再現資 料’而光碟用鐳射光學地再現資料。上述組合亦應包括在 電腦可讀取媒體的範圍内。 除儲存在電腦可讀取媒體上之外，指令及/或資料可作爲 信號在包括於通訊裝置的傳輸媒體上提供。舉例而言，通 讥裝置可包括具有表示指令和資料的信號的收發機。該等 扣7和資料被配置成使一或多個處理器實施請求項中所 概述的功能”亦即，通訊裝置包括具有指示用以執行所揭 示功能的資訊的信號的傳輸媒體。在第一時間，通訊裝置 中所包括的傳輸媒體可包括用以執行所揭示功能的資訊 ’第邛刀而在第二時間，通訊裝置中所包括的傳輸媒 體可包括用以執行所揭示功能的資訊的第二部分。 本文中引用的「指令」係關於表示一或多個邏輯操作的 表達。舉例而f ’指令可以藉由可由機器解讀以用於對— 或夕個資料物件執行一或多個操作而《「機器可讀取 的」然而’此僅僅是指令的一實例，並且所請求保護的 標的在此方面並不受限制。在另一個實例中，本文中引用 的指令可係、關於經料命令，其可由具有包括該等經編碼 24 201119320 命令的命令集的處理單元來執行。該指令可以用該處理單 元忐理解的機器語言的形式來編碼。又，此等僅僅是指令 的實例，並且所請求保護的標的在此方面並不受限制。 如本文中所使用的，行動站（Ms)代表諸如以下的設備： 蜂巢或其他無線通訊設備、個人通訊系統（pcs)設備、 個人導航设備（PND )、個人資訊管理器（piM )、個人數 位助理（PDA)、膝上型設備或能夠接收無線通訊及/或導 航信號的其他合適的行動設備。術語「行動站」亦意欲包 括諸如藉由短程無線、紅外、有線連接或其他連接與個人 導航設備（PND)通訊的設備，與衛星信號接收、辅助資 料接收及/或位置相關處理是發生在該設備上還是在PNd 上無關。另外，「行動站」意欲包括能夠諸如經由網際網 路、Wi-F.i或其他網路與伺服器通訊的所有設備，包括無 線通訊設備、電腦、膝上型設備等，而與衛星信號接收、 辅助資料接收及/或位置相關處理是發生在該設偺處、伺服 器處.還是與網路相關聯的另一個設備處無關。以上的任何 可操作組合亦被視為是「行動站」。 衛星定位系統（SPS )通常包括定位成使得諸實體能夠 至少部分地基於從發射機接收到的信號來決定其在地球 上或上方的位置的發射機系統。該發射機通常發射用設定 數目個碼片的重複僞隨機雜訊（PN )碼作標記的信號，並 且可位於基於地面的站、使用者裝備及/或太空飛行器上。 在特定實例中，此類發射機可位於地球軌道衛星飛行器 (SVs)上。舉例而言，諸如全球定位系統（gps)、Galileo、 25 201119320 ⑴咖S < C〇mpass之全球衛星導航㈣（）的群集 中的SV可發射用可與由該群集中的其他sv所發射的⑼ 碼區區別的PN碼標記的信冑（例如，如在GPS中對每顆 衛星使用不同PN碼或者如纟G1_ss中在不同頻率上使 相同的碼）。根據某些態樣’本文中提供的技術不限於全 球sps系統（例如，GNSS)。舉例而言，可將本文中所提 供的技術應用於或以其他方式使之能在各種地區性系統 中使用’諸如（例如）日本上空的準天頂衛星系統（⑽ 印度上工的印度地區性導航衛星系統（irns s )、中國上空 的北斗等，及/或可與一或多個全球及/或地區性導航衛星 系統相關聯或以其他方式使其能與之聯用的各種擴增系 統（例如，基於衛星的擴增系統（SBAS))e舉例而言（但 並非限制），SBAS可包括提供完整性資訊、差分校正等的 擴增系統，諸如（例如）廣域擴增系統（WAAS )、歐洲地 球同步衛星導航增強服務系統（EGN〇s)、多功能衛星擴 增系統（MS AS )、GPS辅助Geo (地球同步執道）擴增導 航’或GPS和Geo擴增導航系統（GAGAN)及/或類似系 統。因此’如本文所使用的，SPS可包括一或多個全球及/ 或區域性導航衛星系統及/或擴增系統的任何組合，且sps 信號可包括SPS信號、類SPS信號及/或其他與此類一或 多個SPS相關聯的信號。 雖然已說明和描述了目前視爲示例性特徵的内容，但是 本領域技藝人士將暸解，可作出其他各種修改並且可取代 等效技術方案而不脫離所請求保護的標的。此外，可作出 26 201119320 許多修改以使特定境況適合於所請求保護的標的的教示 而不脫離本文中所描述的中心概念。因此，所請求保護的 標的並非意欲被限制於所揭示的特定實例，而是此類所請 求保護的標的亦可包括落入所附請求項及其等效技術方 案的範圍内的所有態樣。 【圖式簡單說明】 將參閱以下附圖來描述非限制性和非窮舉性特徵，其中 相同元件符號貫穿各附圖代表相同部分。 圖1是根據一個實施的具有航點的購物中心的圖示性平 面圖’該等航點可以向行動設備提供激勵獎酬。 圖2是根據一個實施的用於向行動設備提供包含激勵獎 酬勒訊息的系統的圖示性方塊圖。 圖3是根據一個實施的購物區域的圖示性平面圖該平 面圖圖示攜帶行動設備的使用者穿過一區域。 圖4疋根據一個實施的用於在位於航點處的電路系統與 遠端網路之間經由硬連線的連接來通訊的系統的圖示性 方塊圖。 圖5是根據一個實施的圖示用於藉由向使用者的行動設 備提供激勵獎酬來指導使用者的移動的過程的流程圖。 圖6圖示了行動設備的特定實施。 【主要元件符號說明】 100 購物中心 105 第一商店 27 201119320 110 第二商店 115 第三商店 120 第一咖啡店 125 第二咖啡店 130 洗手間 135 第一航點 140 第二航點 145 使用者 150 行動設備 152 無線網路 155 定位伺服器 160 主控制器 165 通訊設備 200 系統 205 行動設備 210 RFID 標籤 215 航點 220 RFID接收機 225 發射機/接收機 230 無線網路 235 定位伺服器 240 主控制器 245 通訊設備 300 使用者 201119320 305 行動設備 310 百貨公司 315 男士部門 320 電子部門 325 女士部門 330 藥房 335 鞋類部門 340 第一航點 345 第二航點 350 第三航點 400 系統 405 航點 410 發射機 415 數據機 420 控制器 425 行動設備 430 通訊設備 435 定位伺服器 440 主控制器 445 網路 500 過程 505 操作 510 操作 600 行動設備 201119320 605 處理單元 610 使用者介面 615 發射機 620 接收機 625 記憶體The duration of the love > brother provides a message containing incentive rewards. The cabinet value calendar 5 is maintained in the first store 105 and the menu is maintained. In the case where the first store 1〇5 is a bookstore, the user 145 can be encouraged to keep the items sold in the first store. For example, the first waypoint 135 may provide a 20% discount coupon for use on the book after the mobile device 15 has been determined to have remained within the predefined vicinity of the first waypoint 135 for 5 minutes. As discussed, incentive rewards may be provided via wirelessly transmitted messages such as SMS messages or any other messaging technology. Alternatively, incentive rewards may be provided via telephone calls, voicemails, and/or emails provided to the mobile device 15A. The user can change a particular incentive reward, for example, by presenting the mobile device 150 to the salesperson. In the case where the incentive reward is a coupon delivered via an SMS message, the coupon code may be included in the SMS message. In some implementations, the incentive reward may not be advertised and the user may request the incentive reward. In some implementations, for example, incentive rewards may not be advertised to all users, and in order to receive the incentive rewards for 201119320, the user may subscribe to the service or otherwise indicate the willingness to receive the incentive reward. If the incentive reward is non-monetary (eg, for a shorter security line in the airport), the user can receive the incentive award by following an instruction related to the incentive reward that can be transmitted to the user's mobile device 150. The benefits of reward. Figure 1 illustrates the implementation of incentive rewards for the user 145 of the mobile device 150 by the service provider. In this implementation, the mobile device 15 can be in communication with the wireless network 152. The wireless network 152 can also be in communication with the location server 155. The location server 155 can store maps or other representations of waypoints within a given area. Alternatively, the location server 155 can be in communication with another entity in which the map or representation is stored. The location server 155 can periodically estimate the current location of the handset 145 of the mobile device 15A. The estimate can be based on sps techniques such as GPS, Galileo, GL〇NASS, NAVSTAR, qzss or any other type of satellite positioning system used to determine the location of the mobile station 15〇. d There may be certain situations in which navigation signals from the SPS may not be available, such as where the user 145 is carrying the mobile device 150 in a building where navigation signals from one or more SPSs are not available. In some implementations, the SPS coordinates can be estimated for the mobile device 150. For example, if the user 145 carries the mobile device 150 from the area where the navigation 彳δ number from the sps is available (such as in the outdoor area) to the area where such navigation k number is not available, then the mobile device 15 () may have an accurate estimate of its SPS coordinates when the navigation signal is available. Thereafter, after entering the area where such navigation signals are not available in 201119320, the mobile device i5 can estimate its position, for example, when the user 145 carries the mobile device 15〇. For example, the action set (4) may include one or more accelerometers, gyroscopes, and/or any other type of measurable mobile device 15. Mobile device. Thus, based on the well-tested movement, the mobile device 15 can, for example, estimate how far the mobile device 15 has moved since it was previously based on the navigation signal to accurately estimate its position and in which direction. There is an additional way in which the location of the mobile device 150 can be determined in an area in which the navigation signals from the SPS are not available. For example, there may be devices in the area with known fixed locations. For example, electronic devices with fixed and known locations can be found throughout the shopping center. Such electronic devices can transmit navigation signals and the mobile device 15 can triangulate its position based on such navigation signals. In an area where the navigation signal is not available, for example, the mobile device can estimate its own location by observing signals transmitted by nearby wireless devices. Such signals may, for example, include signals transmitted to wireless service providers of such wireless devices and/or signals such as, for example, applicable to the Institute of Electrical and Electronics Engineers (IEEE) 802.11 or transmitted to nearby femtocell service areas. The short-range signal of the signal. The mobile device may be present in an area associated with one or more predefined waypoints by the mobile device receiving one or more wireless signals with location information from one or more wireless devices within its predefined distance. . Many different types of incentive rewards can be provided to the mobile device 150, including coupons, free internet access, free wireless service minutes 12 201119320, free text messaging capabilities; 4 r power and/or any Other types of information. For example, if the first store 105 is a cellular phone store, if the user 5G of the user 145 remains within a certain vicinity of the first waypoint 135 for a certain duration, the user can receive the exemption. f minutes or discounts for certain wireless service plans. The user 145 can move through the structure in the direction of the first cafe 12 。. 100. As shown, the second waypoint 14〇 can be located just outside the first coffee shop 120. If the user 145 is in close proximity to the second waypoint 14〇, the user 145 may be provided with an incentive reward to induce the user 145 to visit the second cafe 125. Alternatively, incentive rewards may be provided to encourage the user 1 to purchase items such as coffee at the first coffee shop 125 rather than at the first coffee shop 12'. In one implementation, the wireless server I of the user 145, for example, can track the location of the mobile device 150 and can communicate one or more incentive rewards to the mobile device 150. For example, the mobile device 15 can transmit its location periodically and to the non-wired network 1 52. Alternatively, the mobile device 1 〇 can transmit its location to, for example, a local receiver located in the shopping mall 1 and the transmitter associated with the receiver can transmit the location of the mobile device 150 to the location server 155. In an additional implementation, the receiver located within shopping mall 100 can receive communications from mobile device 15A and can thereafter transmit a message to positioning server 155 to indicate that mobile device 150 is located somewhere near the receiver. The location detected for the mobile device 15 can be transmitted to the location server 155 through the wireless network 1 52. The location server 155 can have periodicity with respect to various routes such as 13 201119320 second waypoint 14〇 The updated bit determines whether the mobile device 150 is in information with the location of the first waypoint 135 and the point within the lecture center 100 at the location server 155. Based on the mobile device, the location server 1 5 5 can be, for example, near any waypoint. The master controller 〇6〇 can be in the communication state and can decide whether to send one or more incentive rewards to the mobile device 15A. In particular, the primary controller 16A may decide which incentive reward(s) to send to the mobile device 15 to affect the user 45 moving through the shopping mall 10 based on the location information stored in the location server 155, the primary The control 16 can direct the communication device 165 to transmit one or more incentive rewards to the mobile device 150 via the wireless network 152. Although positioning servo $155, main control 16〇, and communication device 165 are shown as separate entities in FIG. i, it should be appreciated that in some implementations, one of positioning server 155, main control 160, and communication device 165 Multiple or multiple may be included in a single device or component. Alternatively, incentive rewards may be transmitted from the regional network to the mobile device 15 . For example, if the mobile device is within a predefined distance from the waypoint, the wireless transmitter at the waypoint can transmit an incentive reward to the mobile device 150. In order to achieve the purpose of transmitting the incentive reward, the identity of the mobile device 150 may first be determined. For example, in order to send an sMS message to the mobile device 15', the phone number of the mobile device 15 can be obtained first by the transmitter. The telephone number of the mobile device 150 can be provided to the transmitter by the communication device 165 under the control of the main controller 16A. For example, if the location information 'accessible and provided by the location server 丨 55 based at least in part on the waypoint determines that the mobile device 15 is within a predefined distance 201119320 from the first waypoint 35, the primary controller 160 can instruct the communication device. /JiU_ to send a message. The message transmitted to the first waypoint 135 may include the telephone number of the mobile device bo. Alternatively, other contact information, such as an email address, can be transmitted to the transmitter/receiver of the first waypoint 135. Upon receipt of such information, the transmitter of the first waypoint 135 can transmit one or more incentive rewards to the mobile device ι5〇. In one particular implementation, a waypoint may be associated with an access point or wireless local area network (WLAN) having a transmitter to transmit one or more messages with incentive rewards directly to the mobile device 150. Alternatively, as discussed above, the mobile device 150 can determine its location and transmit the location to the location server 155 for the wireless service provider, and the wireless service provider can determine whether the mobile device 15 is near any waypoint, and If so, incentives can be provided to the mobile device 150. For example, the wireless service provider can access the ground circle or almanac of the location of the waypoint and can determine whether the mobile device 150 is at any such waypoint based, for example, on the location transmitted by the mobile device to the wireless service provider. Within a predefined distance. It is also possible to provide the user with - or multiple incentive rewards based on the user's behavior (e.g., user (four) movements, specific travel routes followed by the user, etc.). For example, if the right user 145 carries the action port 150 to the first store W 1U5 to the first coffee shop 120 in this specific order, and then to the third store 115, then the < ° User 145 provides incentive rewards specific to this route. Or go, l ... prepare] (four) = 145 according to this special U order to carry the action β and 15 〇 to the third quotient # 5 ^ . To the first coffee shop 125, and then to the first store 11 G, then Instead, the user 145 is provided with 15 201119320 incentive rewards unique to this special route. Route-based incentive rewards can also be used in some implementations to, for example, direct traffic flow. For example, a particular incentive reward for a coupon, such as a gasoline discount, may be offered to the user to reward them for following a particular exit route from the mall's parking garage or rewarding them for less congested routes during peak hours. One or more incentive rewards (e.g., time-limited incentive rewards) may be provided to affect the user's movement along at least two waypoints along a predefined route. For example, two coupons may be sent to the user, one of the coupons for the discount at the modal store I20 that expires after the next half hour and the other coupon for the first store 105 The discount expired after the next few hours to affect the user's first movement toward the first coffee shop 120 (second waypoint 140) and then toward the first store 1〇5 (first waypoint 135). 2 is a block diagram illustrating a system 2 for providing a message containing an incentive reward to a mobile device 2〇5, in accordance with one implementation. In the implementation shown in Figure 2, the mobile device 205 includes a radio frequency identifier (rFID) tag 210. The RFID tag 21A may include an identifier associated with the mobile device 2〇5. If the action 205 is moved near a particular waypoint 215, the RFID receiver 22 of the waypoint 215 can retrieve the identifier from the rFID tag 21A. For example, the RFID receiver 220 can read and/or receive signals from the RFID tag * 210 that include the identifier of the mobile device 205. The talk identifier may include contact information for the mobile device 2〇5, such as a telephone number, an email address, and/or a type of preferred communication method for receiving incentive rewards. Or 'the identifier can be a number or code, which can be referenced in a database or inspector to determine the phone number, email address, and/or for receiving the incentive fee for the mobile device 205 The type of preferred communication method for the message. If the RFID receiver 220 receives the identifier from the RFID tag 210, then the transmitter/receiver 225 associated with the waypoint 215 can transmit a message to the location server 235 via the wireless network 230 to indicate that the mobile device 205 is located at the waypoint. Near 215. The location server 235 can include information indicating whether to provide incentives to the mobile device 205 based at least in part on proximity between the mobile device 205 and the waypoint 215. The main controller 240 can control the location server 235 and direct the communication device 245 to transmit incentive rewards to the mobile device 205 via the wireless network 230. Alternatively, communication device 245 can transmit to transmitter/receiver 225 a message indicating which incentive(s) to offer to mobile device 205. Upon receipt of the § iL from the communication device 245, the transmitter/receiver 225 can transmit an incentive reward to the mobile device 205. Although the transmitter/receiver 225 is not in a wireless communication state with the positioning server 235 and/or the communication device 245 via the wireless network 230, it should be appreciated that in some implementations, at the transmitter/receiver 225 There may be a hardwired connection between the location server 23 5 and/or the communication device 245. For example, the transmitter/receiver 225 can communicate with the location server 235 and/or the communication device 245 via the Internet or some other network that is connected by a hardwired connection. In another implementation, the RHD tag can be associated with a particular waypoint. The RFm tag can, for example, be attached to a wall near the waypoint. The RFID tag 17 201119320 can be rfa k. The mobile device 205 can relay to the location server, the receiver within the swaying device 205 reads a plan view of the shopping area from which, for example, the identity of the RFID tag is carried, the floor plan "=2 device 3G5 User 3 (10) passes through the area. Here, the actual number 31 can move through the department store 31. Various departments of the department store, such as the men's department 315, the electronic department 32〇, ^士:门325,药# 330 And the footwear department 335. There may also be various waypoints, such as the first waypoint 34〇, the second waypoint 345, and the third waypoint 350. A message containing incentive rewards may be provided to guide the use. 3) go to various hatreds to, for example, encourage user 300 to shop in certain departments. For example, 'user 3GG can receive a message containing an incentive prize _ to guide user 300 to go on the first flight. Point 34 〇 and/or rewarding the user 3 for maintaining the predefined threshold duration within the predefined vicinity of the first waypoint 340 may encourage the user 300 to shop in the electronic department 320. Discussed The information containing the incentive rewards may be transmitted from the remote wireless network and/or from a regional device such as a transmitter associated with the first waypoint 340 to the mobile device 〇5. Here, for example, 'to buy a television The coupon can be provided to the mobile device 305 of the user 300. If the user 300 is near the second waypoint 345, a message containing an incentive reward can also be provided to encourage the user 3 to purchase the item in the pharmacy 330. Similarly, if the user 3 moves around the third waypoint 35〇, a message containing incentive rewards can be provided to encourage the user 18 201119320 300 to shop in the footwear department 335. Figure 4疋 According to one implementation A schematic block diagram of a system 400 for communicating between a circuit system located at waypoint 405 and a remote network via a hardwired connection. In Figure 4, transmitter 410, data engine 415, and control The device is associated with waypoint 405. In some implementations, the transmitter 410 transmits a stimulus reward to the mobile device 4 2 5 by a message such as a § μ S message. ) via wireless network week The location is communicated to the communication device 430. The communication device 430 can transmit the location of the mobile device 425 to the location server 435. The main controller 44 can control the operation of the communication device 430 and the location server 435. Based on the mobile device 425 The primary controller 440 can determine whether to provide incentives to the mobile device 425. In this example, the primary controller 44 can direct the communication device 430 to transmit messages via the network 445. The network 445 can be hardwired. The network is, for example, a landline telephone network or a digital subscriber line () or an electric devil. A message from the communication «Ready 430 can be received from the network 445 via the data machine 415, which indicates which incentive(s) to offer to the mobile device 425. Upon receipt of the message, the controller 42 can, for example, direct the transmitter 41 to transmit one or more incentive rewards to the mobile device 425. Although FIG. 4 illustrates an example in which an incentive prize is transmitted from a transmitter 41 associated with a waypoint to a mobile device 425, it should be appreciated that in some implementations, it may be from a fare similar to the manner in question. The end communication device 430 wirelessly transmits the incentive reward. Figure 5 is a flow diagram of a process 500 for guiding a user's movements by providing incentive rewards to the user's action settings, according to an implementation. First, at operation 505, a determination is made as to whether the mobile device is in an area associated with one or more predefined waypoints. This decision can be made, for example, by a location server. Next, at operation 510, an incentive reward can be provided to the mobile device based at least in part on the location of the mobile device to direct the user of the mobile device toward at least one of the one or more predefined waypoints Movement in the direction. Circuitry such as transmitters and/or receivers for one or more waypoints may be, for example, via the use of, for example, a wireless wide area network (WWAN), a wireless local area network (WLAN), a wireless personal area network (WPAN) Various wireless communication networks are available to provide functionality. The terms "network" and "system" are often used interchangeably. WWAN can be a code division multiplex access (CDMA) network - time division multiplex access (TDMA) network, frequency division multiplexing access (FDMA) network, orthogonal frequency division multiplexing access (OFDMA) Network, single carrier frequency division multiplexing access (SC-FDMA) network, etc. The CDMA network may implement one or more radio access technologies (RATs) such as CDMA2000, Wideband CDMA (W-CDMA). CDMA2000 includes the IS-95, IS-2000, and IS-856 standards. The TDMA network can implement the Global System for Communications (GSM), the Digital Advanced Telephone System (D-AMPS), or some other RAT. GSM and W-CDMA are described in documents from an association called "3rd Generation Partnership Project" (3GPP). CDMA2000 is described in documents from an association named "3rd Generation Partnership Project 2" (3GPP2). 3GPP and 3GPP2 documents are publicly available. The WLAN can be an IEEE 802.1 lx network, and the WPAN can be a Bluetooth network, IEEE 802.15x, or some other type of 20 201119320 network. These techniques can also be used for any combination of WWAN, WLAN, and/or WPAN. These techniques can be implemented for use with Ultra Mobile Broadband (UMB) networks, Southern Rate Packet Data (HRPD) networks, CDMA2000 IX networks, GSM, Long Term Evolution (LTE) and similar networks. Figure 6 illustrates a particular implementation of a mobile device 6A in accordance with one implementation. The mobile device 600 can include a mobile station (MS), wherein the radio transceiver can be adapted to modulate the RF carrier signal onto the RF carrier with fundamental frequency information such as voice or data and demodulate the modulated RF carrier to obtain such a fundamental frequency News. The swaying device 600 can include several components such as a processing unit 〇5, a user interface 61 〇, a transmitter 615, a receiver 62 〇, and a memory 625. User interface 610 can include a plurality of devices for inputting or outputting user information, such as voice or material. Such devices may, for example, include a keyboard, a display screen microphone, a speaker H, a button, and a knob, to name but a few examples. The delta memory 625 can be adapted to store machine readable instructions that are executable to perform one or more of the described or suggested processes, examples, or implementations thereof. Processing unit 〇5 can be adapted to access and execute such machine readable instructions. By executing the machine readable fingers +, the processing order: 605 can direct the various components of the mobile device to perform one or more of the power transmitters 615. (4) The antenna transmits to other devices, such as the packet based communication 1 receiver 62G Communication such as packet-based communication received by the antenna can also be made. Others 21 201119320 Some portions of the [Embodiment] are provided in the form of an algorithmic or symbolic representation of the operation of a binary bit signal stored in the memory of a particular device or dedicated computing device or platform. In the context of this particular specification, the term specific device, special purpose device or the like includes a general-purpose computer as long as it is programmed to perform in accordance with instructions from the program software. Algorithmic descriptions or symbolic representations are examples of techniques used by those skilled in the signal processing or related arts to convey the substance of their work to those skilled in the art. The algorithm is here and generally considered to be a self-consistent sequence of operations or similar signal processing that result in the desired result. In this context, operations or processing involve physical manipulation of physical quantities. Usually, although not necessarily, such quantities may be employed as electronic or magnetic signals that can be stored, transferred, combined, compared or otherwise manipulated. It is also apparent that it is convenient to refer to such signals as bits, data, values, elements, symbols, characters, terms, numbers, numbers or the like, primarily for reasons of sharing. It should be understood, however, that all such or similar terms /, σ are associated with physical quantities and are merely convenience labels. Unless expressly stated otherwise, it is understood that the use of terms such as "processing," "calculation," "decision," or similar terms in this specification refers to a particular installation such as a dedicated computer or similar specialized computing device. Action or procedure Thus, in the context of this specification, a special purpose computer or similar sub-computing device is capable of manipulating or translating signals, which typically represent the memory, registers or of a dedicated computer or similar dedicated electronic computing device. Other information storage devices, transmission devices, or physical electronics or magnets within the display device. For example, a special purpose computing device, special purpose device, or the like 22 201119320 may include one or more processing units programmed with instructions for performing one or more particular functions. The methods described herein can be implemented by various components depending on the application according to particular features and/or examples. For example, such methods can be practiced in hardware firmware and/or combinations thereof. In a hardware implementation, for example, the processing unit may be in one or more special application integrated circuits (ASICs), digital L processors (DSPs), digital signal processing devices (DSPDs), programmable logic (PLDs). ), Field Programmable Gate Arrays (FPGAs), processors, controllers, microcontrollers, microprocessors, electronics, other device units designed to perform the functions described herein, and/or combinations thereof. A second method can also be implemented with modules (eg, programs, functions, etc.) that perform the functions described herein. Any machine that tangibly implements instructions can sell media to implement the methods described herein. For example, the software code can be stored in the memory of the mobile station and/or access point and executed by the processing unit of the device. The memory can be implemented inside the processing unit and or processed externally. As used herein, the term "memory" means any type of long-term, short-term, volatile, non-volatile or other memory, limited to any particular type of memory or memory, or the type of media on which the memory is stored. . The right is implemented in firmware and/or software, and the functions or code storage ^ are stored as more than 4 instructions on the computer readable medium. Examples include encoding data structures. The electrical media and the computer-readable computer-readable media can read media in the form of products including physical computer storage media. The storage medium is, yes = read: media 疋 accessible by computer 23 201119320 Any available media. By way of example and not limitation, such computer-readable media may include RAM, ROM, EEPROM, CD-ROM or other optical disk storage, disk storage or other magnetic storage device or can be used to store instructions or data structures. Any other medium that has the desired code and can be accessed by a computer; as used herein, a disk and a disc include a compact disc (CD), a laser disc, a compact disc, and a digital versatile disc (DVD). , floppy discs and Blu-ray discs, in which the discs often reproduce data magnetically' and the discs optically reproduce data with laser light. The above combinations should also be included in the scope of computer readable media. In addition to being stored on a computer readable medium, instructions and/or data may be provided as signals on a transmission medium included in the communication device. For example, the communication device can include a transceiver having signals indicative of instructions and data. The buttons 7 and data are configured to cause one or more processors to perform the functions outlined in the claims. That is, the communication device includes a transmission medium having signals indicative of information to perform the disclosed functions. The transmission medium included in the communication device may include information to perform the disclosed function. The second time, the transmission medium included in the communication device may include information for performing the disclosed function. Part 2. The "instructions" referenced herein are meant to represent an expression of one or more logical operations. For example, the f' instruction may be "machine readable" by means of machine interpreting for performing one or more operations on - or a data item, but this is merely an instance of the instruction and the claimed protection The subject matter is not limited in this respect. In another example, the instructions referenced herein may be related to a transposed command, which may be performed by a processing unit having a set of commands including the encoded 24 201119320 commands. The instruction can be encoded in the form of a machine language that the processing unit understands. Again, these are merely examples of instructions, and the claimed subject matter is not limited in this respect. As used herein, a mobile station (Ms) represents a device such as: a cellular or other wireless communication device, a personal communication system (PCs) device, a personal navigation device (PND), a personal information manager (piM), an individual. Digital assistant (PDA), laptop or other suitable mobile device capable of receiving wireless communication and/or navigation signals. The term "mobile station" is also intended to include devices that communicate with personal navigation devices (PNDs), such as by short-range wireless, infrared, wired connections, or other connections, with satellite signal reception, auxiliary data reception, and/or location-related processing occurring. The device is still unrelated on the PNd. In addition, the "Mobile Station" is intended to include all devices that can communicate with the server, such as via the Internet, Wi-Fi or other networks, including wireless communication devices, computers, laptops, etc., with satellite signal reception, assistance. Whether data reception and/or location related processing occurs at the location, at the server, or at another device associated with the network. Any of the above operational combinations is also considered to be a "action station." A satellite positioning system (SPS) typically includes a transmitter system positioned to enable entities to determine their position on or above the earth based, at least in part, on signals received from the transmitter. The transmitter typically transmits signals that are tagged with a repeating pseudo-random noise (PN) code of a set number of chips and may be located on ground-based stations, user equipment, and/or spacecraft. In a particular example, such transmitters may be located on Earth Orbiting Satellite Vehicles (SVs). For example, SVs in a cluster such as Global Positioning System (GPS), Galileo, 25 201119320 (1) Coffee S < C〇mpass Global Satellite Navigation (4) () can be transmitted with other svs in the cluster The (9) code region distinguishes the PN code marked signal (for example, if different PN codes are used for each satellite in GPS or the same code is used on different frequencies in 纟G1_ss). According to some aspects, the techniques provided herein are not limited to global sps systems (e.g., GNSS). For example, the techniques provided herein can be applied or otherwise enabled to be used in a variety of regional systems such as, for example, a quasi-zenith satellite system over Japan (10) India's regional navigation in India Satellite systems (irns s), Beidou, etc. over China, and/or various amplification systems that can be associated with or otherwise be associated with one or more global and/or regional navigation satellite systems ( For example, Satellite Based Augmentation System (SBAS) e, by way of example and not limitation, SBAS may include amplification systems that provide integrity information, differential correction, etc., such as, for example, Wide Area Augmentation System (WAAS) , European Geosynchronous Satellite Navigation Enhanced Service System (EGN〇s), Multi-Functional Satellite Augmentation System (MS AS), GPS-assisted Geo (Earth Synchronous) Amplified Navigation or GPS and Geo-Augmented Navigation System (GAGAN) And/or a similar system. Thus, as used herein, an SPS may include any combination of one or more global and/or regional navigation satellite systems and/or amplification systems, and the sps signal may include an SPS signal, SPS-like signals and/or other signals associated with such one or more SPSs. While content that is presently considered exemplary features has been illustrated and described, those skilled in the art will appreciate that various other modifications can be made and Instead of departing from the claimed subject matter, a number of modifications may be made to make the particular situation suitable for the teachings of the claimed subject matter without departing from the central concepts described herein. The subject matter of the protection is not intended to be limited to the specific examples disclosed, but such claimed subject matter may also include all aspects falling within the scope of the appended claims and their equivalents. BRIEF DESCRIPTION OF THE DRAWINGS Non-limiting and non-exhaustive features will be described with reference to the following drawings, wherein like reference numerals represent the same parts throughout the drawings. Figure 1 is a diagrammatic plan view of a shopping center with waypoints according to one implementation The waypoints may provide incentive rewards to the mobile device. Figure 2 is an illustration of an incentive prize provided to a mobile device in accordance with one implementation. Figure 4 is a pictorial plan view of a shopping area in accordance with one implementation. The plan view illustrates a user carrying a mobile device through an area. Figure 4 is used in accordance with one implementation A schematic block diagram of a system for communicating between a circuit system at a waypoint and a remote network via a hardwired connection. Figure 5 is a diagram for action by a user in accordance with one implementation The device provides a flow chart of the process of motivating rewards to guide the movement of the user. Figure 6 illustrates a specific implementation of the mobile device. [Main component symbol description] 100 shopping mall 105 first store 27 201119320 110 second store 115 third Shop 120 First Coffee Shop 125 Second Coffee Shop 130 Washroom 135 First Waypoint 140 Second Waypoint 145 User 150 Mobile Device 152 Wireless Network 155 Positioning Server 160 Main Controller 165 Communication Device 200 System 205 Mobile Device 210 RFID tag 215 waypoint 220 RFID receiver 225 transmitter/receiver 230 wireless network 235 location server 240 main controller 245 communication device 300 201119320 305 Mobile Equipment 310 Department Store 315 Men's Department 320 Electronic Department 325 Women's Department 330 Pharmacy 335 Footwear Department 340 First Waypoint 345 Second Waypoint 350 Third Waypoint 400 System 405 Waypoint 410 Transmitter 415 Data Machine 420 Controller 425 Mobile Device 430 Communication Device 435 Positioning Server 440 Host Controller 445 Network 500 Process 505 Operation 510 Operation 600 Mobile Device 201119320 605 Processing Unit 610 User Interface 615 Transmitter 620 Receiver 625 Memory