TW201102949A - Intra-shop marketing systemt and method by use of positioning of RFID tags - Google Patents

Abstract

The invention provides an intra-shop marketing system and method. In particular, the system and method according to the invention position a customer and a first merchandise in a shopping environment by use of RFID technology to get a first position information associated with the customer and a second position information associated with the first merchandise. The system and method according to the invention selectively generate, according to the first position information and the second position information, a marketing information on the basis of a first merchandise characteristic information associated with the first merchandise and a second merchandise characteristic information associated with a second merchandise. In particular, the second merchandise is sold in another shopping environment.

Description

201102949 VI. Description of the Invention: [Technical Field] The present invention relates to an intra-shop marketing system and method, and in particular, the present invention relates to the use of radio frequency identification (radio frequency identification, RFID) technology to achieve systems and methods for cross-store marketing. [Prior Art] At present, shopping malls, department stores, shopping centers, or even closed, semi-enclosed scenic spots or business districts..., and other shopping environments, the use of radio frequency identification related technologies are more common in the small amount of RFID near field technology. Paid. The original intention of the promotion of RFID related technology is to facilitate logistics control. However, in the RFID ageing ag) the cost can not be reduced to the price available to the merchant, if there is no value for his added value, 'the relevant technology of Xian Xinna is difficult to apply in the early-store _, let alone in Wei Shang Scale shopping environment. "The former mall, etc. _ ring_single-stores are more common for the use of f-messages, and the invoicing management of merchants' and the use of information systems by operators of shopping malls and other shopping environments are only found in the basic information of members. . 、,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Information 'For example, enter the store (four) ~ contend for the competition, shop, 豕 奸 人 n 〜 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕 豕, _ I rate, record and pay attention to the customer’s demand for the shopping mall and other difficult environmental management information, currently not

6Lunghwa/200901TW 4 201102949 Seeing the support of using information systems can only rely on the intuitive judgment of the operators. In addition, the use of information systems to capture and analyze the above-mentioned important business intelligence has not been seen, and the results of cross-store marketing have been further achieved. SUMMARY OF THE INVENTION Accordingly, one aspect of the present invention is to provide an inter-store marketing system and method. In particular, the system, system and method according to the present invention utilizes radio frequency identification technology to locate customers and commodities, thereby generating cross-store marketing information. According to a preferred embodiment of the present invention, the cross-store marketing secret comprises: # N RFID reading module (RFID reading m〇dule), a positioning module (positioning module), and a first commodity data storage module. A merchandise data storage module, a second commodity data storage module, and a processing module, where N is a natural number. The N radio frequency identification s is a module that is not installed in the first shopping environment. The N radio frequency identification reading modules are configured to transmit a plurality of radio frequency identification output signals (〇 〇 〇 signal signal , , , , , , , , , , 顾客 顾客 顾客 顾客 顾客 顾客 顾客 顾客 顾客 顾客 ― ― ― ― 顾客 ― ― ― ― ― ― ― ― ― ― ― - N second radio frequency identification input signals of the first product sold in the lecture environment. The positioning modules are respectively lightly coupled to the N ray-reading modules. Receiving, by the N radio frequency identification reading modules, N first radio frequency identification input signals and the n second radio frequency identification input signals, and according to the N first radio frequency identification input signals and the n second radio frequency Identifying the input signal generates information about the first location of the customer and the second location information about the first product. The first product data storage module stores information about the first product characteristic of the first product. Merchandise eharaeteristic information. The second commodity data storage module stores therein a second commodity characteristic information (merchandise characteristic information). In particular, the second commercial port is sold. A second shopping environment. Σσ

5 6Lunghwa/200901TW 201102949 The processing module listens to the location, the __product data fίΓίΐ second product data storage module. The processing module is configured to receive the first position information and the second position information from the positioning mode. The modulo = according to the first position information and the second bit == result is affirmative, the processing module obtains the first product characteristic of the first item from the "^Bei storage module" Chu and the second commodity data storage module obtains information about the second commodity and generates a cross-store marketing information based on the first product characteristic information and the information of the first-part property. - Cross-section of the specific embodiment The store marketing method is applied to the middle of the 隹 隹 ΐ ΐ 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。

Group 兮"RF identification output signal, where N is - natural number. Receiver, the cross-store marketing method receives N second 识别 Ϊ 射 第 位置 位置 位置 第一 第一 第一 第一 第一 第一 第一 第一 第一 第一 第一 第一 第一The information and methods are based on the information of the first position and the information generated by the following - cross-selling

6Lunghwa/200901TW 6 201102949 [Embodiment] The center is used for shopping malls, department stores, shopping malls, and other closed-door scenic spots or business districts. Positioning customers and products, and then making ί 5 sales. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the preferred embodiment of the present invention will be described in detail.

Figure - is a schematic diagram of the environment of the "Embodiment" according to the preferred embodiment of the present invention. The implementation environment = the accounting requirements of the mall (four) based on the reduction of the accounting needs to be embedded in the title, shopping malls, etc. In the environment, each store_product also needs to be embedded with the above-mentioned tag. The structure of the cross-store system 10 according to the present invention is clearly described for I, and in Figure 1 '^ shows the customer 2〇a and a first product. And tearing, and the RFID tag 22a (for example, embedded in the membership card) on the customer a and the RFH) tag 32a embedded in the first article 30a. As shown in FIG. 1, a preferred embodiment according to the present invention is implemented. The cross-store marketing system 10 includes N radio frequency identification reading modules (12a to 12n), a positioning module, a first product data storage module 16, a second product data storage module, and a processing. The module 18, wherein the Ν is a natural number, the sister RFID readable reading module is installed in a first shopping environment. The N radio frequency identification reading modules (12a~12n) are used for transmitting Multiple radio frequency identification output signals. The RFID tag 22a on the customer 20a should be backed by multiple radio frequency identifications. Signaling, transmitting N first radio frequency identification input signals for the customer 2〇a. The RFID tag 32a embedded in the first commodity 30a is responsive to a plurality of radio frequency identification signals, and transmitting N pieces of the first commodity 30a. ^ Radio frequency identification input signal. In particular, the first product 3〇a is sold in the first purchase of 7 6Lunghwa/20090 ΐχ\ν 201102949 environment. The N radio frequency identification reading modules (12a~12η Receiving a first radio frequency identification input signal for the customer 20a and N second radio frequency identification input signals for the first product 30a. As shown in FIG. 1, the positioning module 14 is coupled to the N, respectively. The radio frequency identification reading module (12a~12n) is configured to receive the N first radio frequency identification input signals and the one of the N radio frequency identification reading modules (12a~12n) a second radio frequency identification input signal. The positioning module 14 retrieves a first identification code for the customer 20a from the first first radio frequency identification input signal and the second radio frequency identification input signals, and regarding the first product 3〇a one of the second identification codes. The positioning module And generating, according to the N first radio frequency identification input signals and the N second radio frequency identification input signals, first location information about the customer 20a and second location information about the first commodity 3a. The first product data storage module 16 stores therein first product characteristic information about the first product 30a. In a specific embodiment, the first product property information may include a style about the first product 3〇a. The design data, the accessory data about the first product 30a, and the sales data about the first product 30a. The second product data storage module 17 stores therein a second product characteristic information about the second product. In particular, the second product is sold in a second shopping environment. In a specific embodiment, the second item property information may include style information about the second item, accessory information about the second item, and sales information about the second item. Also shown in FIG. 1, the processing module 18 is coupled to the positioning module 14, the first product data storage module 16, and the second product data storage module 17. The processing module 18 is configured to receive the first location information and the second location information from the positioning module 14. The processing module 18 is based on a bit

6Lunghwa/200901TW 8 201102949 Two position information judgment - whether the situation occurs, and if the judgment is made, the material storage module 17 obtains the first item about the second item, and based on the first item characteristic information and the second quotient The port feature is designed to generate a cross-store marketing message. Fm brother can be - watch the situation (view c〇, v touch conditi〇n, a try on condition (tiy_on 11〇n) and a purchase condition (purchase condition). + 'This cross-store marketing information can It includes information on the collocation of the second quotient-product, discount information on the second product, and the location of the lock-and-sale of the first item, etc., which is beneficial to the marketing of the second product. In a specific embodiment of the vehicle, as also shown in FIG. 1, the cross-store marketing system 10 further includes a customer data storage module (cust omer data storage = _9. Axle material storage 19 to the processing module 18 The customer profile storage module 19 stores therein a customer ch_teristic inf_ation information. In a specific embodiment, the customer profile information may include an individual about the customer 2 The data (personal data), the preference information about the customer 2〇a, and the historical consumption data about the customer 2〇a (hist〇rical c〇nsumpti〇n data) ° if the processing module 18 determines the situation Occur, the processing module 18 and Obtaining the customer characteristic information about the customer 2〇a from the customer data storage module 19, and generating the cross-store marketing information based on the customer characteristic information. In other words, the processing module 18 and the Customer 2〇a's personal data, my good information and history> Xiao Fei data, special materials for data exploration, and then production

6Lunghwa/200901TW 9 201102949 This cross-store marketing information. Please refer to FIG. 2, which is a schematic diagram of the cross-store marketing system disclosed in FIG. 1 installed in a shopping environment of a clothing store 40. The clothing store is located in the storefront of the department store No. A3 on the second floor. Only the radio frequency identification reading modules (12a to 12n) of the cross-store marketing system shown in Fig. 1 are shown in Fig. 2. Figure 2 also shows the clothing accessories store 50 (fourth floor number Β4 store) and the collar store 60 (6th floor number C5 store) in the same department store that can do cross-store marketing with the clothing store. In the situation shown in Fig. 2, the customer 2〇a entering the clothing store 40 picks up the costume 30a from the rack. The customer 2〇b in the clothing store 40 picks up the favorite costume 30b and tries on it in the fitting room 42. The customer 2〇a is provided with an RFID tag 22a having an RFID tag 32a embedded therein, and the customer 20b is provided with an RPID, as described above, using the same basis as the cross-store marketing system 10 according to the present & Tag 22b 'The RFID tag 32b' is lost on the apparel 30b as shown in FIG.

With the cross-store marketing system shown in Figure 1, the location information of the rj^D tags (22a, 22b) in Figure 2 and the location information of the rfid tags (32a, 32b) are used by RFID positioning technology. In order to obtain, indirectly, the location information of the customers (20a, 20b) and the location information of the costumes (3〇a, 3〇b) are obtained. In a specific embodiment, the cross-store marketing system 1 is then separately based on the location information of the customers (20a, 20b) (for example, in a specific area such as a window, a checkout counter, or a clothing store trajectory, etc.) ) or its relationship with the location information of the apparel (3〇a, 30b) (eg, spacing, movement trajectory, etc.) and the length of the relevant time, to determine whether the customer is watching, touching, trying on Or purchase situation..., etc. In the actual application, the cross-store marketing system 10 is based on the first product characteristic information, the second product characteristic information, and even

6Lunghwa/200901TW 10 201102949 is the customer characteristic information to generate a cross-store marketing information. Cross-store marketing information generated for individual customers and specific products can be instantly displayed on the salesperson's display, displayed on the TV screen in the store as an advertisement, printed on the receipt or invoice... The customer can immediately receive a message that he or she may be interested in the goods sold by another store. For example, as shown in Fig. 2, the customer 20a is in contact with the clothing store 40 (taken and tested) khaki plains 30a for seven minutes. In this case, the processing module 18 judges that the contact situation occurs. Then, based on the product characteristic information about the shirt 30a, the product characteristics of the belt 52 sold in the clothing accessory store 50 (the storefront of the fourth floor number B4). The information, even information about the customer characteristics of the customer 20a, generates cross-store marketing information for promoting the belt 52. Further, the processing module 18 transmits the cross-store marketing information for promoting the belt 52 to the display 44 closest to the customer 20a, so as to conveniently play the cross-store marketing information for the customer 20a to view, as shown in FIG. . As shown in FIG. 3a, the cross-store marketing information displayed on the display 44 may include, for example, the belt 52 with the shirt 30a belonging to the denim style, and the sales location of the belt 52 (the storefront of the 4th floor number B4). The belt 52 is exclusively for the customer 20a to make a 30% discount, etc., which is beneficial to the marketing of the belt 52 information. Once again, a case is further explained. Similarly, as shown in the second scenario, the customer 20b tries to wear the pink spotted shirt 3〇b in the fitting room 42 for ten minutes. In the case of 'the case', the processing module 18 judges that the trial wear situation occurs, and the product characteristic information of the red class tie which is sold in the item store fG (the storefront of the sixth floor number C5) is even about the customer m. The customer characteristic information, in turn, generates cross-store marketing information for promoting the tie 62. ° & k Further, the processing module 18 transmits the cross-store transaction for promoting the tie 62 to the display # installed in the fitting room 42 to facilitate (4) = the cross-store marketing f message The customer watches, as shown in Figure 2. As shown in Figure 2B, cross-store marketing information displayed on the display 46, for example,

6Lunghwa/200901T W 201102949 The matching information including the tie 62 and the shirt 30b belonging to the elegant style, the selling place of the tie 62 (the storefront of the 6th floor number C5), the tie 62 exclusive to the customer 20b 20% off... Equal to the information on marketing the tie 62. Next, a cross-store line, which is applied to a first shopping environment and a second shopping environment, according to a preferred embodiment of the present invention, will be described. ^ The goods in each store are also embedded in the structure environment; ^ label. Sold in the ^ ^ feast = the environment - the first product - the first - product characteristics information II J first stored. The first product characteristic information of the second product sold in the second shopping environment is stored in advance. For example, Figure 4 is a flow chart showing a method 70 in accordance with a preferred embodiment of the present invention. As shown in FIG. 4, according to the N shots of the present invention, the N that is installed in the environment of the first lecture is a group of stomachs, and the hometown is laid. Receiving the store line shooting method 7G adjoining step S74, the first item of the commodity-(four) knowing the Congruin City from the first first radio frequency identification input signal. According to the t-street-shooting method 7g, step s76 is performed, and a location of the day (four)_input signal is generated, and one of the customers is related to the first-N second radio frequency identification input signals, generating two 卩σ A second location information. According to the first-order cross-store marketing method 70, step S78 is executed, and the second location information is generated, and whether the first situation is reported and the first one is generated based on the first commodity characteristic supplier Bribe lock information.

6Lunghwa/200901 TW 12 201102949 In order to further generate cross-store marketing information for marketing, in another preferred embodiment, the customer characteristic information about the customer is stored in advance according to the cross-store marketing method according to the present invention and based on The customer characteristic information generates the cross-store marketing information. The contents and examples of the cross-store marketing information are detailed in the above, and are not described here.

According to the detailed description of each ft^, it can be clearly understood that the situation according to the present invention is in the mall, department store, shopping, or even closed i white ΐΐ ϊ ϊ scenic spots or business districts..., and other shopping environments, Comprehensive marketing information. 7 store sales information, and the instant and effective use of the cross-store is characterized by the above detailed description of the preferred embodiments, and not the above: Limit it. Instead =====

6Lunghwa/200901TW 13 201102949 [Simple description of the schema] The schematic diagram of the structure of the cross-aged system 10 and its implementation environment. The cross-store lock system 10 disclosed in FIG. 1 is installed in a clothing environment, and FIG. 2 also shows a clothing accessory store and a tie store that can be sold with the clothing store 40 5 stores. 6〇. ^ 二Α系图1 The cross-store marketing system disclosed in Figure 1 depicts the second cross-store marketing capital generated by the monthly environment shown in the - display ^ 44 schematic. Figure 2B is a schematic diagram of the cross-store marketing information generated by the cross-store marketing system disclosed in Figure 1. Method of inter-store marketing according to the preferred embodiment of the present invention [Major component symbol description] 10: Inter-store marketing system 14: Positioning module 17: Second commodity data storage module 19: Customer data storage Modules 22a, 22b: RFID tags 32a, 32b: RFID tags 12a~12n: RFID reader module 16. First product data storage module 18: Processing modules 20a, 20b: Customers 30a, 30b: Item 40: fashion store

6Lunghwa/200901TW 201102949 44, 46: Display 42: Fitting room 50: Clothing accessories store 52: Belt 60: Tie store 62: Tie 70: Cross-store marketing method S72~S78: Step procedure

15 6Lunghwa/200901TW

Claims (1)

201102949 VII. Application for Patent Park: 1. Intra-shop marketing system, including: N radio frequency identification reading modules (rhd reading m〇duIe), the radio frequency identification acquisition module The group is installed in a first shopping environment, and the n radio frequency identification reading modules are configured to transmit a plurality of radio frequency identification output signals and receive a first radio frequency identification input for a customer. An inbound signal and N second radio frequency identification input signals for selling the first product in the first shopping environment, wherein a natural number; a positioning module, the positioning module Each of the N radio frequency identification reading modules is configured to receive the 2 first radio frequency identification input signals and the N second radio frequency identifications from the radio frequency identification reading modules. Inputting a signal, and generating first position information about the customer and second position information about the first item based on the N first radio frequency identification input signals and the N second radio frequency identification input signals; a merchandise data storage module (merchandise data storage ι^οο! ιι=), the first merchandise data storage module stores therein first merchandise information about the first merchandise; second merchandise information a storage module, in the second commodity data storage module i, storing a second commodity characteristic information (m^c and iSe characteristic inf〇rmati〇n) for a second commodity, the second commodity being sold In a second shopping environment; and a processing module, the processing module is coupled to the first product data storage module and the second commodity storage module The group receives the first location information and the second location information by using the first tilting group, and determines whether a situation occurs according to the first 6Lunghwa/200901TW 16 201102949 information and the second location information, and if the result is judged For the affirmative, the processing module obtains the first product characteristic information about the first product from the product storage module, and obtains the second product data storage module from the second product data storage module. And the second commodity characteristic information of the first commodity, and generating an inter-store marketing information based on the first commodity property information and the second product property information. 2. The cross-store marketing system as described in claim 1 of the patent application, wherein the situation is selected from a view condition, a t〇uch condition, and a try-on condition (tiy-〇) n condition) and one of the group consisting of a purchase condition. 3. The cross-store marketing system according to claim 1, wherein the first product characteristic information includes accessory information related to the first product selected from the style information about the first product (eg, data) Accessories data) and one of the groups of sales data of the first commodity. 4. The cross-store marketing system of claim 1, wherein the second product characteristic information comprises accessory data selected from the design data about the second product (accessories data) And one of the groups consisting of the sales data of the first commodity. 5. The cross-store marketing system of claim 1, further comprising a customer data storage module coupled to the processing module 'the customer data The storage module stores information about the customer's characteristic information (cust〇mer characteristk information), wherein if the processing module determines that the situation occurs, the processing module obtains the information from the customer data storage module. The customer's customer characteristic information, and the cross-store marketing information is also generated based on the customer characteristic information. 17 6Lunghwa/200901TW 201102949 6. The cross-store marketing system according to claim 5, wherein the customer characteristic information includes a personal information selected from the customer (10) data, and the customer's preference information is selected. (preference data) and the group of historical consumption data of the customer - 7 , an intra-shop marketing method, in a first shopping environment One of the first merchandise-selling first merchandise characteristic information is stored in advance, and one of the second merchandise characteristic information for one of the second merchandise sold in a second shopping environment is stored in advance, The cross-store marketing method includes the following steps: transmitting a plurality of radio frequency identification output signals (outbound signals) by N radio frequency reading modules installed in the first shopping environment, where N is one Natural number; receiving N first radio frequency identification input signals (inb〇und signal) about a customer and about the first product Radio frequency identification input signal; generating first position information about the customer according to the N first radio frequency identification input signals, and generating a second position about the first item according to the N second radio frequency identification input signals And determining, according to the first location information and the second location information, whether a situation occurs, and if the determination result is affirmative, generating a message based on the first product feature information and the first *product property information Cross-store marketing information. 8. The method of cross-store marketing as described in claim 7 of the patent application, wherein the situation is selected from a view condition, a t〇uch condition, and a try-on condition (try-〇) n condition) and one of a group of purchase conditions. 6Lunghwa/200901TW 18 201102949 9. The cross-store marketing method according to item 7 of Lifan 51, wherein the first business information comprises a style information selected from the first product (design:: The accessory data and one of the groups of the sales data of the αA quotation α 。 。 i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i The second product characteristic information includes a group selected from the accessory information about the second product (design jata) regarding the accessory information of the second product (form (10), such as (8), and sales data (saledata) about the second product. φ 11. The cross-store marketing method as described in claim 7 of the patent application, wherein the customer characteristic information (cust〇mer characterjstic inf〇rmati〇n) of the customer is stored in advance The store marketing information is generated based on the customer characteristic information. 12. The cross-store marketing method as described in the scope of the patent application, wherein the customer characteristic information comprises a personal data selected from the customer (persona) l data), the preference data of the customer and the group of historical consumption data of the customer. 19 6 Lunghwa/200901TW