TW201021535A - Telecommunication advertising system and the method of delivering the same - Google Patents

Abstract

The present invention relates a telecommunication advertising system and the method of delivering the same. The advertising system includes a center control module used to the operation of the advertising system. Modules of slotting and managing advertisement are coupled to the center control module for providing and managing advertising information. The selecting module of the advertising system matches the suitable advertisement with the client in accordance with the information from the setting tag module and the module of the client feedback. Subsequently, the telecommunicating server of the service provider transmits the suitable advertisement to the client. Moreover, the client can introduce the obtained advertisement to other clients, and such information can be used as input parameter of the selecting module to be obtained by other clients.

Description

201021535 VI. Description of the invention: [Technical field to which the invention pertains] The present invention relates to a transmission telecommunication communication advertisement system and system thereof, which utilizes electricity, off: - a kind of terminal waiting for a call (four) when transmitting a media w household [previous technology] t Due to the current technology, the advertisements are verbally, the street sends flyers, and the postal legends are passed down from the rumors to the bad, m #递或仙电视 or broadcast, etc. Fu Dazhi is not special. Among the potential consumer groups. The Republic of China No. 1283522 specializes in the description of the 7th TTm Fan +, reveals a network distribution ' ' ^ communication terminal, will connect to the network WWW servo (four) access It is required that mt is connected to the relay server of 罔路, and the access request will be transmitted to and from the server. W servo 11 and received by www www.com.cn, at the same time, the conditional advertisement is defined. The advertisement j main character s is pre-set. The communication terminal is transmitted to the communication end-point person by means of /亍!^/J4, and the display will be included. The server obtained by the relay is fed by the relay The device transmits to the wide-range, , and ° data requirements, after receiving the advertising data request, the 广告 刀 达 赖 ... ... ... ... ... ... ... 广告 广告 广告 = = = = = = = = = = = = = = = = = = = = = = = = After receiving the == server to the communication terminal material 畲 & Bessie, that is, the screen corresponding to the display of the information, - the advertisement does not correspond to the advertising material. The conventional technology also provides a kind of caller ID ringing. The method discloses a communication system, the 'water and electricity advertisement good playing method and the system 4 201021535 system', the above communication system is available for the user to talk. After the receiving system receives the call request to a user, according to the user's setting data Determine whether the user accepts Ring_Back Advertisement as the incoming call connection signal. If it is judged that the user accepts the caller ID ringing as the incoming call connection signal, the caller advertisement is answered. If the user does not accept the caller advertisement, the answer is determined. The incoming call connection signal plays the user's incoming call connection signal. ^ , The above-mentioned prior art advertising method cannot send advertisements to specific The consumer groups are also unable to provide advertisements that are relatively high in terms of consumption. In addition, the higher cost of advertising by using the above media also increases the cost of the owners, and the media for distributing advertisements are generally single. Xianghua, Yifa allows consumers to generate feedback information to the owners, so the owners can not get the (four) fee response, and then improve their products or services. The wide == today technology needs to improve the accuracy of sending advertisements [invention content] Based on the above, the object of the present invention is to provide a (teleC〇mmunication) advertising system. The purpose of the 仏, 〇 = = Ming is to provide the termination of the account (4) the accuracy of the information: ▲, the user can accept the match with itself The highly relevant advertising funds prevent the user from defrauding clicks and not getting bonus feedback. The invention discloses an electric 诵 诵 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Money Core Control Group 1 to control the operation within the advertising system; Provide and manage advertising information: Yiguang: = Haixin control module, used

The type of the standard setting module, light communication; - the wide-band communication mode of the client or the network mode (4) through a telecommunications message; the user feedback module, which is lightly connected to the wide-type tag or the network mode. Receiving user: two-selection module: coupled to the advertising sieve through the telecom referral function module; - the user-side push information content is recommended to other ◎, allowing the user to hear the recommended advertising content; : The next time the user dials the call, the advertisement type label information of the module, the heart== group according to the standard setting information, and the (4) user-recommended user-side feedback suitable for the advertisement information of the user end, the person ^贝βί1 Each piece of information 'media match service provider's feeding device is provided; the advertising information of the household end can be rewarded by the electric device's waiting period for the second period of the call to be established. ^ The advertising capital invention of the user terminal is also disclosed - a kind of telecommunication communication wide network mode or telecommunication financial type receiving "use / method" includes: through the -, receiving the user through the 1 device 2 advertising type tag information, according to User-side information, match the appropriate baby to the double-speaking party to send the appropriate user-side advertising information to the advertising information; the end; and receive the feedback from the user-side j, provide dividends to the user 6 201021535 The invention of the advertising system utilizes the location, the transfer of the interest of the player, the time of the call, the time of the ..., the recommendation record of the /, and its recommendation record, etc., in conjunction with the Guang Er Gu...the quality match, so effectively High sexuality. ‘Users know that the ads they receive are all associated with themselves. ί ΓΓ ΓΓ ΓΓ 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击 点击

Furthermore, the present invention utilizes the advertisement code module, and in the ringtone of the advertisement message, the code of the (4) Fangxian County is used to dial the code, thereby hearing this, the 7L whole valley is improved by the receiver. The telephone has caused the problem that the advertisement of the tongue is too short for the advertising message. In addition, if the user thinks that the advertisement ringtone and the value-added information are related to the interests of the friends of the friends, the user can also recommend the advertisement ringtone and the value-added information to other users through the operation interface of the user terminal device, so that other users can dial the next time. You can also get this advertising buzz and bonus information. [Embodiment] The present invention will be described in detail below in conjunction with the preferred embodiments and the appended drawings. It should be understood that the preferred embodiments of the present invention are intended to be illustrative only and not to limit the invention. In addition, the present invention may be applied to other embodiments in addition to the preferred embodiments, and the present invention It is not limited to any embodiment, but should be determined by the scope of the appended patent application. A preferred embodiment, or a preferred embodiment, is meant to describe a particular feature, structure, or characteristic of a preferred embodiment, and A preferred embodiment of at least one of the present invention 7 201021535 is included. Therefore, the phrase "in one embodiment" or "in the preferred embodiment (in comparison with & emb〇diment)" appearing throughout the present invention does not have to be fully referenced to the same implementation. example. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more preferred embodiments. The present invention discloses an advertising system and method for applying telecommunication communication, and can utilize a communication device, for example, a mobile phone, a personal digital assistant (PDA), a smart phone (sman ph〇ne), a computer network phone (νοιρ) β or physical VoIP, etc., when the user makes a call to other users, the caller can receive the advertising ringtones with higher relevance and their added value information while waiting for the call to be established before the call is dialed. The aforementioned value-added assets may include a short message service (SMS), a Multimedia Messaging Service (MMS), or a video file, or a specific image and text combination to obtain a telecom operator or ^ Dividend feedback for the business. If the user feels that the advertisement and the value-added information meet the interests and relevance of other users, they can also recommend it to other users through the user recommendation function module, so that other users can get the recommended advertisement when dialing next time. Ringtones or bonus information. Referring to the first figure, a block diagram of an advertising system 100 for telecommunications according to the present invention is shown in accordance with a preferred embodiment. The advertisement system 1 includes a system core control module, and 102, a fraud prevention click module 丨〇4, a user feedback module 1 〇6, a client advertisement type label setting module 1〇8, and an advertisement screening module ιι〇 , the wide-opening and management module 112 and the advertisement code module 114 and a user-recommended function module 115 are coupled to the advertisement screening module 11〇, and are recommended by a 201021535=communication method or “network method”. Specific advertising ringtones plus u:::: Other user identification information, transmitted to the advertising screening module sound and value-added resources users next time dialing, can also get this recommended advertising bell n6, === group 102 engage Combined with the telecommunications service provider server. The operation of each module is performed to achieve an advertising medium: the sniper module 104 is coupled between 102 and 116, and the user obtains the feedback by clicking fraud. For example, the user 踹嵩, 'Likou Festival party constantly calls to listen to the ringtones of the advertisement but is not connected to the phone by β to get the bonus feedback of the advertisement _. Click to hold a 'prevent fraud', 徂HM will compare the call time fee feed. If the user's talk time is incurred, the cost will be large; ^^'s advertising bonus will be returned to the 4 user's feedback to receive the bonus. The loss of the user feedback module 1 06 series engages in the call The user L (four) wheel set 110 and the user's d 06 system receive the user's reaction to the system, and can be referred to by the advertiser as a mode. For example, the winter service provider or Advertiser's advertisement red: The dial-up party wants to receive the telecom-to-advertising feedback module, and fills in the questionnaire to be fed through the network. With ρ 3 ;, 疋 wants to receive the bonus back, the user feedback module 106 will slash Tian β mountain feeding method, whole @ t έ, the user wants to change the dividends to the consumer behavior information, for example, the consumer ° ° or service type, the client-side transmission of the code information 9 201021535 corresponding advertising type Change The highest number of products or client-side advertisement type label setting module 1〇8, etc. The selection module 110 is connected to the dialing party. The user terminal can set the mode and group 108 through the network to the advertisement screen type advertisement type label. Defining a port to a user tag or type, and sending the above-mentioned user-side advertising class^ to the advertisement screening module and 110. In the preferred embodiment, the tag information can also be transmitted by the carrier. Service delivery; End::: Employee type Ο Analysis of the user's usage habits or consumption record == 广告Advertising type label information, the user does not need to self-user notification type label information. Management module j 12 coupling = provide the desired advertising content, and call its advertising content provider provider, and manage the increase of its advertising _5 service root module 11G system 1 " combined with the system core control module Group elapsed, == group 10... account type setting module 4:=Γ and other user-side information 'can be compared with the advertisements on the shelf 2: the feature parameters are compared' to filter User side. The wide port type of the child, and its type To the system core control module, the information of the client can include (1) the dialer defines the inter-subject of personal preference. (2) the location area of the caller. (3) when dialing the caller : 2 (4) User feedback module 1〇6 information obtained from the caller. (7) (6) The main advertisement that the landlord* dials the code, the type of advertisement. The information of the telephone call by the household. (7) From For other users, it is recommended to record a specific valley. 201021535 The more parameters match the higher the accuracy of the caller's favorite advertisements, so the media content related to the caller's interest is combined to play the advertisement ringtones and selections. Sexually deliver advertising messages (such as newsletters (SMs or MMS), audio and video files). If there is no suitable content for the comparison process, choose to choose the advertisement buzzer or deliver the advertisement message. The ad code module 114 is coupled between the system core control module 1〇2 and the telecommunication service provider server 116. The ad code module (1) provides a short phrase sound code inserted into the ad message and corresponds to the complete ad message in the telecommunication service provider server 116. For example, add a "code (10)" voice message before the ad click. After the call ends, dial the code 888 to hear the full content of the ad. The voice of the party system _ the first step, the user dial

Voice Re-type or interactive voice response (I-parameter = e ReSP. Cong, IVR), combined with the 疋 module 1 〇 8, to set the preferred type of advertising. The type tag setting module (10) will place the advertisement in the advertisement screening mode group 110. The other party & 所 疋 疋 疋 使用 使用 使用 使用 使用 使用 使用 使用 ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) Or information that is recognized, such as information, is organized into a systemized consumer, and the f is the type of product or service that is observed to be changed, such as the type of advertisement (such as the type of advertisement that the consumer should have, The code information transmitted by the wire end is related to the goods or services, etc., and 201021535 transmits the information to the advertisement with high visibility of the advertisement screening module. In order to filter and dial the party: ^ After setting the advertisement type label, the terminal will dial the telephone to the caller through the mobile terminal. When the dial-up party's telecommunication service provider (1) receives the signal from the dial-up party, it transmits the location information of the dial-up party to the system (4) 1G2; and transmits the message through the receiver (4) service provider. The party establishes communication. The system core control module 102 provides the location information of the caller to the advertisement 1$ selection module 11〇. The advertisement screening module U0 can compare the caller position, the dialing period, and the front=user end button with the characteristic parameters recorded by the advertisement boarding module 112, and select the advertising information of the dialing party. The selected advertisements are provided to the carrier server 116 via the system 2 heart control module 1G2. In the preferred embodiment, the screening method conforms to the manner in which the caller prefers the advertisement, and the advertisement party may define the type of the advertisement type preferred by the caller in advance, and when the advertisement is on the shelf, the advertisement owner defines multiple labels. And the location suitable for playing f (^—. If the caller dials the phone’ when the phone is not connected, the tag of the backend advertisement content and the position parameter suitable for playback are defined in advance. The advertisement type of the speaker and the location of the user are matched to match the relevant advertisement content, thereby transmitting the advertisement ringtone and selectively transmitting the advertisement message to the caller for cross-listening (for example, the newsletter ( SMS or MMS), audio and video slots, so that both the caller and the callee can receive bonus feedback. After selecting the relevant high-end advertising message ringtone, the 'ad code module ιΐ4 201021535 provides a short-sentence tone code to insert the corresponding The telecommunication service provider Servo J2:: message in the message and the complete advertisement message in the code provider's server benefit 116. To the service provider feed server 116 provides the selected advertising message buzz Obtaining the wide::: terminal. The dialing party listens to the selected advertising message ringtone, and the server can also give feedback. In the preferred embodiment, the 'telecom service provider's service to dial the two party newsletter _ or MMS) or video and audio Broadcasting the advertising bonus feedback (4) The mobile terminal receives its short message, and then the called party connects the phone and enters the call time. When the call is over, the telecom feed service provider, or the following: Listen across their corresponding advertising messages. If you complete the full advertisement, you will also receive an advertising bonus, and this record will be used to improve the accuracy of the advertisement. Let's talk! 'To reach a consensus, the caller will continue to call the e-mail v "', σ j sound but the caller does not connect to the phone to get the advertisement: get the edited point f module 1〇4 Will compare the call time "2,", "feedback. If the cost of the client's talk time is large (1) the bonus received by the user, the user can receive the bonus = the click module is another - the implementation defines the maximum number of bonuses for the parent month. * The advertising system of the present invention utilizes the parameter information of the caller's own interest, the time of the call, the location of 13 201021535, etc., and the sexuality f of the advertisement content can effectively improve the accuracy and benefit of the advertisement sent to the client, and ensure that the terminal receives the information. The ads that arrive are highly relevant to themselves. The invention prevents the method of spoofing clicks, and can avoid the advertising expenses which are invalid due to the use of the user terminal.田再者' The invention utilizes the advertising daima module to participate in the advertising message ringtone

敕 Let the caller dial the code after the end of the call, and hear this: 兀正内谷, this improves the caller’s faster connection, causing the caller’s I to get the advertising message to be too short, and the advertising efficiency is not good. problem. The invention is described in the preferred embodiments as set forth above, and is not intended to limit the scope of the invention. Its patent protection (4) is attached to it: the scope of the patent and its equivalent areas. Any changes or designs made in the spirit of the present invention will be included in the scope of the following claims without departing from the spirit or scope of the patent. . BRIEF DESCRIPTION OF THE DRAWINGS The first figure is an architectural diagram of an advertising system in accordance with a preferred embodiment. The second diagram for operating the telecommunications of the present invention is a flow chart of the operation of the telecommunications communication system of the present invention in accordance with a preferred embodiment. [Main component symbol description] 100 advertising system 102 system core control module fraud prevention click module 201021535 106 user feedback module 108 user advertisement type label setting module 110 advertisement screening module 112 advertisement racking and management module 114 advertisement Code module 115 client-side recommendation function module 116 telecommunication service provider server 118 telecommunication service provider server

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Claims (1)

201021535 VII. Patent application scope: 1. A telecom communication advertisement system, which utilizes a telecommunication service provider server to provide a service for customer terminal telecommunications, comprising: a system core control module for controlling the advertisement system An internal advertising and management module is coupled to the core control module of the system for providing and managing advertising information; an advertisement screening module coupled to the core control module of the system for mediating the appropriate User-side advertising information; Ο The user/advertisement type tag is configured to be coupled to the advertisement screening module, and the user terminal type tag information is collected through a telecommunication communication method or a network method; and the user feedback module is consumed by the user The advertisement screening module receives the information of the user feedback through the telecommunication communication mode or the network mode; wherein the advertisement screening module returns the user feedback according to the standard collection information and the user return module Capital: Class: : The appropriate advertising information of the client, the appropriate (four) households Lu ί = over the telecommunications service provider feeding device to the user 垛 utilization - communication device, waiting for the call to establish the second door After receiving the appropriate advertising information for the client, you can get two:. 2. The telecom communication advertisement system of claim 1 further includes a ό Π module, which is integrated into the advertisement selection module, and transmits a message to the advertisement screen = 16 201021535 : let other The user can also get this push and bonus information when dialing next time. ' 3 · ^ The telecom communication advertisement system of item 1, wherein the user-side advertisement group receives the advertisement type set by the user itself. M §fl. (4) The telecom communication advertisement system of item i, wherein the client advertisement class 1 module receives the advertisement type tag information provided by the telecommunication service provider server, wherein the telecommunication service provider ship The device analyzes the usage habits or consumption records of the user terminal, and knows the advertisement type of the advertisement information of the user terminal. 5. The telecommunications communication advertisement system of the request item i further includes an advertisement code module coupled to the system. The core control module is configured to insert a code information into the advertisement information suitable for the user φ end. 6. The telecom communication advertisement system of the item 4, wherein the user terminal dials the The code message can receive the advertisement information suitable for the user terminal. 7. The telecommunications communication advertisement system of the request item i further includes a fraud prevention click module that is integrated with the core control module of the system to prevent the user from fraudulating. Click fraud (click fraud) to get the bonus feedback. 17 201021535 8:: The telecommunications communication system of the item 7 of the claim 7, wherein the fraud prevention point module compares the call time cost of the user end with the red reward obtained, The call time cost of the client is greater than or equal to the dividend feedback obtained by the user. The client can receive the bonus feedback. 9. The telecommunications advertisement system of claim 1, wherein the communication device includes a mobile device. Personal digital assistant (PDA), smart phone Phcme), Internet phone (v〇Ip) or physical VoIP phone. 1 Telecom communication advertising system 'Where the appropriate user terminal information includes advertising ringtones and added value Information, including the value-added information (Sh〇rt Message SMS), media message u miedia Messaging Service, M image and text combination message. • U-item 1 telecommunications communication advertising system, wherein the information of the user feedback module is: the information of the goods or service type that the user uses the bonus feedback, the product information with the highest number of child exchanges, and the transmission of the user terminal. The type of advertisement corresponding to the code information or the questionnaire information filled in by the user. 12: = Item 1 of the telecommunications advertising system, wherein the advertisement is provided and managed to provide and manage the advertisement information, and the advertisement information is stored to the k-electricity 4 In the service provider server. 18 201021535 13. The telecommunications communication advertisement system of claim i, wherein the advertisement screening module sets the module's wide | type label information and the user of the user feedback module according to the label The information of the feedback and other information of the client are compared with the number of the special ages recorded by the vast collection and management module to filter the type of advertisements preferred by the client. 14. The telecom communication advertisement system of claim 13, wherein the other user terminal includes the location information of the user terminal, the dialing of the user terminal, the temple area #又=贝讯, the user terminal makes a call. The information and the type of advertisement that the user listens to for the full advertisement. 15. As requested! The telecommunications communication system, wherein the telecommunications communication method includes an interactive voice response (Interactive v〇ice (10), this, ivr). 16. A method for advertising telecommunications, comprising: transmitting a type of information by means of a network or telecommunications; and receiving a call from a communication device to a received message; according to information of the user or by other The user recommends the information of the user to match the advertisement information of the user; and transmits the advertisement information suitable for the user to the client; provides a bonus feedback to the client; and 19 201021535 receives the feedback from the user terminal News. 17. In the case of claim 16, the user's own information on the advertisement of the company is the same as the advertisement type label information of the advertisement type. 18. The telecommunications communication system of claim 16 is from the client: the method, the medium is wide. The type of credit service is provided by the service provider, which analyzes the usage habits of the client or the user's record, and learns the information of the type (4) type of the account. 19-Welcome to the telecommunications communication of the item 16 to the appropriate information of the user's information. 20 Γ ~ telecommunications advertising method, which receives the user's message. The weight information 'sends the appropriate advertising amount for the client. 21. The method of claim 20 is to apply the appropriate client method, wherein the user terminates the client. Wide range of $. At the time of the male news, 'provide the bonus to be returned to the same. If the call time of the telex 16 is greater than or equal to the red fee obtained: back = 20 201021535, the user can receive the bonus and use the bonus. The broadcaster compares the user=voice fee with the bonus feedback obtained, and if the user's pass' cost is greater than or equal to the red amount obtained, the bonus can be received. m feed, _ terminal only 24. If the telecom communication advertisement method of the item 16 is defined, the maximum number of bonuses available to the terminal is defined, so as to avoid the code of the transmission of the brother generation. News. 5 Poverty hole is the appropriate advertising content of the user: Item 16 of the telecommunications advertising method, wherein the user's capital = fixed advertising type of information, the location information between the user, the client The complete and wide-ranging of the dialect is: dial: the coffee of the word ^ the second power consumer letter, the advertising method, which the user-side feedback service type ^ children change "? 1 Use the bonus to give back the goods you want to change, or the information or service information with the highest number of long-term exchanges, and use the code information transmitted by 21 201021535 to be used to write the questionnaire information. , 10%, wide 0 type or the user side fills in the advertising information of the user terminal. 28. If the telecommunications communication of the request item 16 is recognized, the information is received, and the message is received. The to the client. Advertising information of the user terminal ❹ 29. The method for advertising the telecommunications communication of the item 16 further includes receiving the message of the end of the call at the end, and transmitting the appropriate message to the client. 31. The telecommunications communication advertising method of '16, wherein when the user terminates the advertisement information of the user terminal, the bonus is provided to the user terminal where the communication device package smart phone (smart road phone. 32. Item 16 of the telecommunications communication advertising method, including a mobile phone, a personal digital assistant (pda), a ph〇ne), a network phone (v〇Ip) or a physical network such as the telecommunications item 16 telecommunications advertising method, wherein the appropriate The advertisement information of the user terminal includes advertisement buzz and value-added information, wherein the added value 22 201021535 includes Short Message Service (SMS), Multimedia Messaging Service (MMS), audio-visual building or specific pictures and The combined information of the text. 34. The telecommunications communication method of claim 16, wherein the telecommunications mode comprises an Interactive Voice Response (IRR) method. 1035. According to the telecommunications communication advertisement method of claim 16, the user can recommend the obtained advertisement content and the value-added information to other users, so that other users can obtain relevant information when dialing the next time. twenty three