201013434 六、發明說明： 【發明所屬之技術領域】 本發明為關於在平面印刷媒體呈現具關聯性廣告之 系統與其方法；更特定言之，為關於利用關鍵字於平面印 刷媒體呈現具關聯性廣告之系統與其方法。 【先前技術】 廣告是一種行銷工具，目的在於將商品資訊傳達給消 費者，其方式有訴諸於廣告曝光率，也有訴諸於潛在消費 ❹ 者，後者為較有效率的方式。 訴諸於潛在消費者之廣告方式需要建立可供參考之 行銷資訊，例如特定媒體閱聽人之偏好，舉例來說，有利 用收集、分析特定消費者對於特定訊息的檢視，回應與購 買行為之方式，調整廣告宣傳活動。不過這種方式需要掌 握特定族群，與長時間之調查，且並非每種媒體都能得知 目前閱讀消費者確切身份，例如不必登入或提供個人之資 料的網頁内容，或紙本形式的報章雜誌。 一般平面印刷媒體所刊載之廣告多與該版面之内文 無關（參照第一圖），也頂多只能將同類別廣告刊載於同一 區塊，不能由閱讀所刊載文章，聯想到所刊載之廣告内容。 並且在報章雜誌上，廣告内容印製後，即不能更換，也不 能如同電子媒體一般，當使用者指到該關鍵字時才顯示廣 告内容，因此如果隨便選取關鍵字並因此刊載廣告，除效 果低落，也徒使版面紛亂，影響讀者閱讀。因此要在平面 印刷媒體根據關鍵字刊載廣告，需要高精準的文章關鍵字 201013434 分析結果，以及可支援編輯者編選版面之方法與系統。 有鑒於目前不管是在於電子媒體或傳統平面印刷媒 體，例如報章雜誌，仍難以針對特定内容，或關鍵字，刊 登具相關性的廣告於特定版面，發明人因此揭露下述發 明，以解決該困難。 【發明内容】 本發明為在平面印刷媒體呈現具關聯性廣告之系統 與其方法。 Φ 本發明之一優點係為提供一種利用文章關鍵字分析 結果，於平面印刷媒體呈現具關聯性廣告之系統與方法。 本發明之一優點係為提供一種於平面印刷媒體呈現 具關聯性廣告之系統與方法，利用文章關鍵字分析結果， 提高文章與所刊載廣告間的關聯性。 本發明之一優點係為提供推薦關鍵字給廣告主，以提 供一種於平面印刷媒體呈現具關聯性廣告之系統與方法。 本發明之一優點係為利用關鍵字，推薦適當廣告給編 ® 輯者，以提供一種於平面印刷媒體呈現具關聯性廣告之系 統與方法。 本發明之一優點係為提供一種於媒體呈現具關聯性 廣告之系統與方法，適用於刊登具關聯性之廣告於各種平 面印刷媒體、報刊雜誌，或網路媒體内容。 本發明之一優點係為提供一種於平面印刷媒體呈現 具關聯性廣告之系統與方法，協助編輯者決定廣告擺放位 置、以提升讀者對廣告的注意力。 201013434 【實施方式】 以下為關於本發明之具體實施例，以下敘述係用以說 明本發明之結構及程序，非用以限制本發明之申請專利範 圍。因此，除說明書中之實施例之外，本發明範圍亦包含 其他可思及之實施例。 本發明係揭露一種於平面印刷媒體呈現具關聯性廣 告之方法，包含進行文章關鍵字分析，根據分析結果推薦 關鍵字給廣告主。 _ 關鍵字選取與分析可參照中華民國專利申請案第 097108551號，「文章内容加值服務系統及其方法」，與中 華民國專利申請案第097118274號，「文章内容加值系統及 其方法」；上述兩專利申請案全部内容，並納為本發明之一 部分，以實施本發明。 於一具體實施例中，廣告主可根據文章關鍵字分析結 果，使該關鍵字與特定廣告產生關聯，作為刊登廣告之匹 配條件；廣告主並可根據廣告所要刊登形式，選取相對應 〇 參數，以篩選、決定該特定廣告呈現方式。 第二圖為關於本發明另一具體實施例之流程圖，步驟 100,為關鍵字擷取標示步驟，該步驟為利用關鍵字擷取標 示模組，擷取並標示文章中與主題關聯性高之關鍵字。舉 例言之，關鍵字擷取標示步驟，是利用一語料庫搜尋與關 鍵字相匹配之内容，以擷取並標示出文章内容中與主題關 聯性高之關鍵字。上述關鍵字擷取步驟，也包括搜尋與關 鍵字相關聯之相關詞，例如利用維基網站之公開資料所建 201013434 立的網頁連接（Page Link)資料表，或其他語料庫 庫中各語詞的關聯表。分析完畢之後，將’ 儲存於資料庫中。 啊…果， 供廣告主選取關鍵字， 選取方式包括由廣告主 料庫、利用階層式提示 步驟101為利用上述資料庫， 以作為選取刊登廣告之匹配條件。 輪入廣告條件、關鍵字搜尋上述資 選單過濾等方式。 騫201013434 VI. Description of the Invention: [Technical Field] The present invention relates to a system for presenting related advertisements on a flat print medium and a method thereof; more specifically, for presenting related advertisements on a flat print medium using keywords The system and its methods. [Prior Art] Advertising is a marketing tool that aims to convey product information to consumers in a way that appeals to advertising exposure and appeals to potential consumers, who are more efficient. Advertising methods that appeal to potential consumers need to establish marketable information for reference, such as preferences of specific media readers, for example, to collect and analyze specific consumers’ views, responses, and purchases. Ways to adjust advertising campaigns. However, this approach requires a specific ethnic group, and a long-term investigation, and not every media can know the exact identity of the current reading consumer, such as web content that does not require login or personal information, or newspapers and magazines in paper form. . Generally, the advertisements published on the flat print media are not related to the text of the layout (refer to the first figure). At the same time, only the same category of advertisements can be published in the same block. It is not possible to read the articles published in the forum and associate them with the published articles. Advertising content. And in newspapers and magazines, after the advertisement content is printed, it cannot be replaced, nor can it be like electronic media. When the user refers to the keyword, the advertisement content is displayed. Therefore, if the keyword is randomly selected and the advertisement is posted, the effect is removed. Low, but also make the layout chaotic, affecting readers to read. Therefore, in order to publish advertisements based on keywords in print media, high-precision article keywords 201013434 need to be analyzed, as well as methods and systems that support editors to edit layouts. In view of the fact that whether it is in electronic media or traditional print media, such as newspapers and magazines, it is still difficult to publish relevant advertisements for specific content or keywords, and the inventors have disclosed the following inventions to solve the difficulty. . SUMMARY OF THE INVENTION The present invention is a system for presenting associated advertisements on a flat print medium and methods therefor. Φ One of the advantages of the present invention is to provide a system and method for presenting related advertisements on a flat print medium using the results of article keyword analysis. One advantage of the present invention is to provide a system and method for presenting an associated advertisement on a flat print medium, using article keyword analysis results to improve the relevance of the article to the published advertisement. One advantage of the present invention is to provide a recommendation keyword to an advertiser to provide a system and method for presenting an associated advertisement on a flat print medium. One advantage of the present invention is the use of keywords to recommend appropriate advertisements to editors to provide a system and method for presenting associated advertisements on a flat print medium. One advantage of the present invention is to provide a system and method for presenting associated advertisements in media that are suitable for posting relevant advertisements to various flat print media, newspapers, magazines, or online media content. One advantage of the present invention is to provide a system and method for presenting an associated advertisement on a flat print medium that assists the editor in determining the placement of the advertisement to enhance the reader's attention to the advertisement. The following is a description of the specific embodiments of the present invention. The following is a description of the structure and procedures of the present invention, and is not intended to limit the scope of the invention. Accordingly, the scope of the invention encompasses other alternative embodiments in addition to the embodiments described herein. The present invention discloses a method for presenting an associative advertisement on a flat print medium, comprising performing an article keyword analysis, and recommending a keyword to an advertiser based on the analysis result. _ Keyword selection and analysis can be found in the Republic of China Patent Application No. 097108551, "Article Content Value-added Service System and Method", and Republic of China Patent Application No. 097118274, "Article Content Value-Added System and Method"; The entire contents of the above-identified patent applications are hereby incorporated by reference in their entirety in their entirety in their entireties. In a specific embodiment, the advertiser may associate the keyword with a specific advertisement according to the analysis result of the article keyword, as a matching condition for advertising, and the advertiser may select a corresponding parameter according to the form in which the advertisement is to be published. To filter and determine how this particular ad is presented. The second figure is a flowchart of another embodiment of the present invention. Step 100 is a keyword capture step, which uses a keyword capture module to capture and mark the article with high relevance to the topic. The keyword. For example, the keyword capture step is to use a corpus to search for content that matches the keyword to capture and mark keywords in the article content that are highly relevant to the topic. The above keyword capture step also includes searching for related words associated with the keyword, such as a 2010 Link 34 page link data table built using the public information of the wiki website, or an association table of various words in other corpus libraries. . After the analysis is completed, it will be stored in the database. Ah, for the advertiser to select the keyword, the selection method includes the use of the hierarchical database by the advertisement main library, and the use of the above-mentioned database is used as the matching condition for selecting the advertisement. Turn in ad conditions, keyword search for the above filter options, etc.骞
於步驟1G2’廣告主更可以輸人廣告刊載方式。於— 具體實施财，廣告主可以指定廣告韻方式例如版 位置、文章屬性、花費費用、刊登天數等。廣告主可指= 條件還包括根據平面印顧體内㈣地址或Gps位置:疋 出相關廣告，這類媒體可以是含有地址、國名的文字。j 告主也可以刊載具有QR Code之廣告。 、 =㈣1〇3，廣告主所指定之參數、條件等， α儲存於資料庫中。 序、 本發明所揭露於媒體呈現具關聯性廣告之方法，也勹 含進行文章關鍵字分析，針對與該關鍵字相關條件對廣^ 進行排序、選取，與顯示該排序結果以便於挑選。本: 並更可根據廣告條件、與版面安排要求，協助決定廣告: 玫位置。因此本發明可協助版面編排人員利用文章内二 鍵2，齡適合的廣告。本發明也可以協助版面編排人 决疋廣告擺放位置、提升讀者對廣告的關注 ^ 乐二圖 馬一具體實施例流程圖；於步驟200編輯者針對特定 早，進行關鍵字分析，以產生與内容相關之關鍵字。 201013434 於步驟201為將特定關鍵字與資料庫中廣告進行配 對，以針對該特定關鍵字產生一推薦刊載廣告列表，供編 輯者選取。上述廣告是儲存於資料庫中，廣告資料形式可 為文字與圖案，且可事先由廣告主提供至廣告服務提供 者，再從廣告服務提供者透過網際網路或行動電話網路傳 送至資料庫；上述廣告為定期更新，例如定期透過網路連 線或儲存媒介至廣告服務提供者進行更新。每一廣告資料 可經由廣告主以設定關鍵字方式，與上述關鍵字資料作比 g 對，以媒合適當文章與廣告内容；例如 以比對與文章與廣告相關之關鍵字方式進行，當關鍵字相 符時，選取該廣告。是故，上述關鍵字資料可用以媒合特 定文章以及具有關聯性之廣告。 於另一具體實施例中，當與文章内選取之關鍵字與廣 告相關之關鍵字屬於同義時，該廣告也列入參考。例如利 用一相關詞回饋模組，於資料庫中搜尋與該關鍵字資料相 關聯之相關詞；上述相關詞包含模糊詞，例如從資料庫中 ® 與該關鍵字資料相匹配之維基式知識中擷取相關詞。上述 媒合也可根據關鍵字與廣告之子類別、廣告條件與該關鍵 字之相關性、廣告主對於刊登文章與關鍵字之要求等條件 進行，其中各媒合條件之權重可由編輯者自行訂定，或參 照上述專利内容，經由結合權重公式、使用者設定之比對 該列表中所推薦廣告，除列出所依據之關鍵字外，也 列出廣告主預先設置之條件，至少包括預算、版面要求、 文章内容要求、廣告時效性等。於另一具體實施例中，所 201013434 列出之條件為針對較難加以量化或媒合之條件。 於步驟202，編輯者根據上述廣告列表，可選取特定 廣告，進行版面編排。於一具體實施例中，為根據廣告主 所提供之廣告條件，例如廣告篇幅大小、廣告費用餘額、 廣告所要呈現方式，例如與關鍵字間的位置關係決定。 參照第四至六圖，該系統尚可包含步驟203，協助規 劃廣告之版面位置，以供編輯者挑選適當版面排列。舉例 言之，當編輯者選取特定廣告與指定條件後，一浮動框出 g 現於版面編輯晝面，根據浮動框位置，系統可自動更改版 面排列，與設定文繞圖之樣式。於一具體時施例中，該浮 動框顯示面積為根據預先設定之刊登條件，例如預算、該 版面預定之廣告數目，刊登位置決定；於另一具體時施例 中該浮動框大小可調整，且該浮動框中圖文可獨立於版面 圖文調整。於另一具體實施例中，編輯者也可輸入，或利 用系統内定廣告排列樣式，以選擇廣告版面排列方式，例 如將廣告集中排列於版面一側，或將直接將廣告安插於文 ® 章關鍵字之旁。 於另一具體實施例，為利用異質系統，例如與獨立於 本發明之排版或美工軟體整合，以進行上述版面編排步 驟；於上述軟體讀取系統300所產生之資訊後，例如關鍵 字、廣告選取結果，與版面資訊等資料，編排人員使用該 類軟體進行排版，將廣告拖放到特定版面位置。 上述呈現關聯性廣告方法之優點在於：與傳統刊載廣 告之方式比較，本發明透過關鍵字選取，以及廣告與關鍵 201013434 字關聯性分析，可以找到與該文章具關聯性之廣告内容， 因此編輯者可根據該結果進行版面編排，舉例來說，參照 第七圖，本發明可將廣告刊載於具高關聯性關鍵字附近， 從而提供廣告與具有高相關性之文章内容一同呈現的機 會。 本發明也揭露一種關於在媒體呈現具關聯性廣告之 系統；第八圖為本發明之系統功能方塊圖，顯示關鍵字選 取系統300與廣告介面301、編輯介面302間關係。關鍵 字選取系統300主要之架構為利用廣告介面301與編輯介 面302與關鍵字選取系統300中的關鍵字選取單元303與 匹配單元304與資料庫305產生互相耦合、連接關係，以 呈現與媒體内容具高關聯性之廣告。 參照第八圖，關鍵字選取系統300包含資料庫305、 及與資料庫305連接之關鍵字選取單元303與匹配單元 304。匹配單元304包含儲存媒體與處理器，該儲存媒體儲 存用以實施關鍵字選取之軟體，以供處理器存取，以執行 產生一文章中之關鍵字之功能；上述軟體為指該領域具有 通常技藝之人，根據上述關於本發明之計算原則與功能， 利用習知之演算方法、程式設計方法所設計，以用以執行 本發明之功能集合；資料庫303則用以儲存供執行本發明 功能之資料，例如挑選關鍵字之參數、廣告主指定之廣告 條件、文章内容、所產生關鍵字等資訊。 廣告介面301係用以執行供廣告主選擇關鍵字，與輸 出入資訊，例如廣告介面301為一電腦終端設備，例如行 201013434 動裝置或個人電腦，或其他可供資 如第八圖所示’以廣告介面3〇1為二輸出之裝置。 置或個人電腦中，處理器3G6係$ ,於上述仃動裝 器3〇8、硬碟309、輸出入介面31〇:記憶體術'•示 藉此’關鍵字選取系統所處理之&及指向裝置311。 308上，且關鍵字選取系統3QQ =可顯示於顯示器 ❹ ❿ 憶體3〇7或儲存於硬碟3〇9卜時可暫時儲存於記 裝置31! ·點選、操控廣告介面3〇 2者可利用指向 施例中’輪出入介面31。顯示_畫面，=二= 入廣告條件之欄位、與階衫提㈣單等魏。於另―』 體實施例中，廣告介面3〇1還包 、 、 ,、，奢％庠生人 定C3儲存媒體312，儲存用 以實施廣。介面301功能之軟體，以供處理器306存取； 上述軟體為指根據於該領域具有通常技藝之人，根據上述 關於本發明之計算顧與功能，_ f知之演算方法、程 式設計方法所設計，以用錢行本發明之功能。 編輯介面302也是一電腦終端設備，例如行動裝置或 個人電腦，或其他供使用者操作、顯示資訊之裝置，以實 施版面簡功能。於-諸實_巾，編輯介面皿也根 據與上述廣告介面301相同之系統架構，實施編輯功能。 於-具體實施例中編輯介面3〇2係包含—文章編輯區、一 廣告列表顯示區與功能區，其中文章編輯區可顯示一媒體 版面，例如報紙雜誌的頁面；該媒體版面包括被分析的文 章與留白區塊，廣告可放置於文章内或留白區塊；廣告列 表顯不區㈣以顯示待選廣告與相關資訊；功能區則顯示 201013434 執行相關指令之功能按鍵或選單。 上述敘述係為本發明之較佳實施例。此領域之技藝者 應得以領會其係用以說明本發明而非用以限定本發明所主 張之專利權利範圍。其專利保護範圍當視後附之申請專利 範圍及其等同領域而定。凡熟悉此領域之技藝者，在不脫 離本專利精神或範圍内，所作之更動或潤飾，均屬於本發 明所揭示精神下所完成之等效改變或設計，且應包含在下 述之申請專利範圍内。 ，【圖式簡單說明】 第一圖為一習知關鍵字廣告。 第二圖係根據本發明之流程圖。 第三圖係根據本發明之流程圖。 第四圖為一廣告與文章之版面排列。 第五圖為另一廣告與文章之版面排列。 第六圖為另一廣告與文章之版面排列。 第七圖為利用本發明所產生之關鍵字廣告示意圖。 © 第八圖為本發明之系統功能方塊圖。 【主要元件符號說明】 關鍵字擷取標示100 廣告主選取關鍵字101 輸入廣告刊載方式102 將資料儲存於資料庫103 進行關鍵字分析200 對特定關鍵字與廣告進行配對201 11 201013434 選取特定廣告202 協助規劃版面203 關鍵字選取系統300 廣告介面301 編輯介面302 關鍵字選取單元303 匹配單元304 資料庫305 處理器306 記憶體307 顯示器308 硬碟309 輸出入介面310 指向裝置311In step 1G2', the advertiser can also enter the advertisement posting method. In - specific implementation, advertisers can specify advertising rhyme methods such as version location, article attributes, cost, days of publication, and so on. The advertiser can refer to the = condition also includes the media (4) address or Gps location according to the plane: the relevant advertisement, such media can be the text containing the address, country name. j The advertiser may also post an advertisement with a QR Code. , = (4) 1〇3, parameters and conditions specified by the advertiser, α is stored in the database. The invention discloses a method for presenting an associated advertisement in a media, and also includes performing an article keyword analysis, sorting, selecting, and displaying the sorting result for the keyword related condition to facilitate selection. Ben: And can also help determine the advertisement according to the advertising conditions and layout requirements: Location. Therefore, the present invention can assist the layout arranger to utilize the two-key 2, age-appropriate advertisement in the article. The invention can also assist the layout arranger in deciding the placement of the advertisement and enhancing the reader's attention to the advertisement. ^Lee Figure 1 is a flowchart of a specific embodiment; in step 200, the editor performs keyword analysis for a specific early to generate and Content-related keywords. 201013434 In step 201, a specific keyword is matched with an advertisement in the database to generate a list of recommended advertisements for the specific keyword for the editor to select. The above advertisements are stored in a database, and the advertisement data may be in the form of text and graphics, and may be provided by the advertiser to the advertisement service provider in advance, and then transmitted from the advertisement service provider to the database through the internet or mobile phone network. The above advertisements are regularly updated, for example, regularly updated via internet connection or storage media to the advertising service provider. Each advertisement material can be compared with the above keyword data by the advertiser in a set keyword manner, and the media is suitable for the article and the advertisement content; for example, by comparing the keywords related to the article and the advertisement, when the key is Select the ad when the words match. Therefore, the above keyword data can be used to match specific articles and related advertisements. In another embodiment, the advertisement is also included in the reference when it is synonymous with the keyword selected in the article and the keyword associated with the advertisement. For example, using a related word feedback module, searching the database for related words associated with the keyword data; the related words include fuzzy words, for example, from the database wiki knowledge matching the keyword data Learn related words. The above-mentioned matchmaking may also be performed according to the sub-category of the keyword and the advertisement, the relevance of the advertisement condition to the keyword, the requirement of the advertiser to post articles and keywords, and the weight of each match condition may be determined by the editor. Or refer to the above patent content, by combining the weight formula and the user-set ratio, the recommended advertisements in the list, in addition to the keywords on which the list is based, also list the conditions pre-set by the advertiser, including at least the budget and the layout. Requirements, article content requirements, advertising timeliness, etc. In another embodiment, the conditions listed in 201013434 are for conditions that are more difficult to quantify or match. In step 202, the editor can select a specific advertisement according to the above advertisement list to perform layout editing. In one embodiment, the advertising conditions provided by the advertiser, such as the size of the advertisement, the balance of the advertising fee, the manner in which the advertisement is to be presented, such as the positional relationship with the keywords, is determined. Referring to Figures 4 through 6, the system may further include step 203 to assist in planning the layout of the advertisement for the editor to select the appropriate layout. For example, when the editor selects a specific advertisement and a specified condition, a floating frame is displayed in the layout editor. According to the position of the floating frame, the system can automatically change the layout of the layout and set the style of the text. In a specific embodiment, the display area of the floating frame is determined according to a preset publishing condition, such as a budget, the number of advertisements scheduled for the layout, and the placement position is determined; in another specific embodiment, the size of the floating frame can be adjusted. And the graphic in the floating frame can be adjusted independently of the layout image. In another embodiment, the editor can also input, or use the system-defined ad arrangement style to select an ad layout, such as arranging the ad on the side of the layout, or directly placing the ad in the text chapter Next to the word. In another embodiment, in order to utilize a heterogeneous system, such as integration with a typesetting or artwork independent of the present invention, to perform the above-described layout step; after the information generated by the software reading system 300, such as keywords, advertisements Select the results, and the information such as the layout information, the layout staff uses the software to typeset, drag and drop the advertisement to a specific layout position. The above-mentioned method for presenting the related advertisement method has the advantages that the present invention can find the advertisement content related to the article through keyword selection and the association analysis of the key with the key 201013434 word, so the editor The layout can be arranged according to the result. For example, referring to the seventh figure, the present invention can publish an advertisement in the vicinity of a highly relevant keyword, thereby providing an opportunity for the advertisement to be presented together with the article content having high relevance. The present invention also discloses a system for presenting related advertisements in media; the eighth figure is a functional block diagram of the system of the present invention, showing the relationship between the keyword selection system 300 and the advertisement interface 301 and the editing interface 302. The keyword selection system 300 is mainly configured to use the advertisement interface 301 and the editing interface 302 and the keyword selection unit 303 and the matching unit 304 in the keyword selection system 300 to generate a mutual coupling and connection relationship with the database 305 to present and media content. Highly relevant ads. Referring to the eighth figure, the keyword selection system 300 includes a database 305, and a keyword selection unit 303 and a matching unit 304 connected to the database 305. The matching unit 304 includes a storage medium and a processor, and the storage medium stores software for implementing keyword selection for access by the processor to perform a function of generating keywords in an article; the software refers to the field having the usual The skilled person is designed according to the above-mentioned calculation principles and functions of the present invention by using conventional calculation methods and programming methods for performing the function set of the present invention; the database 303 is used for storing functions for performing the present invention. Information, such as the parameters of the selected keywords, the advertising conditions specified by the advertiser, the content of the article, the keywords generated, and the like. The advertisement interface 301 is configured to perform an advertisement for the advertiser to select a keyword, and the input and output information, for example, the advertisement interface 301 is a computer terminal device, such as a line 201013434 mobile device or a personal computer, or other available as shown in the eighth figure. A device that uses the advertising interface 3〇1 as the output. In the personal computer, the processor 3G6 is $, in the above-mentioned 仃 〇 〇 、 、 、 、 、 、 、 、 309 〇 〇 〇 〇 〇 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆 记忆And pointing device 311. 308, and the keyword selection system 3QQ= can be displayed on the display ❹ 忆 体 〇 3〇7 or stored on the hard disk 3 〇 9 卜 can be temporarily stored in the recording device 31! · Click, control the advertising interface 3 〇 2 It can be used to point to the 'round-out interface 31' in the example. Display _ screen, = two = into the advertising conditions of the field, and the step shirt (four) single Wei. In the other embodiment, the advertisement interface 3〇1 also includes, , , , , and the C3 storage medium 312 is stored for storage. The function of the interface 301 is for the processor 306 to access; the above software refers to the person who has the usual skill in the field, according to the above calculation and function of the present invention, the calculation method and the programming method are designed. In order to use the functions of the present invention. The editing interface 302 is also a computer terminal device, such as a mobile device or a personal computer, or other device for the user to operate and display information to implement the layout function. The editing function is also implemented according to the same system architecture as the above advertising interface 301. In the specific embodiment, the editing interface 3〇2 includes an article editing area, an advertisement list display area and a function area, wherein the article editing area can display a media layout, such as a newspaper magazine page; the media layout includes the analyzed Articles and blanks, advertisements can be placed in the article or in the white space; the advertisement list is not displayed (4) to display the selected advertisements and related information; the function area displays the function buttons or menus of 201013434 to execute the relevant instructions. The above description is a preferred embodiment of the invention. Those skilled in the art should be able to appreciate the scope of the invention as set forth in the description of the invention. The scope of patent protection is subject to the scope of the patent application and its equivalent. Any modification or refinement made by those skilled in the art without departing from the spirit or scope of the present invention is equivalent to the equivalent change or design made in the spirit of the present disclosure, and should be included in the following patent application scope. Inside. [Simplified illustration] The first picture is a custom keyword advertisement. The second drawing is a flow chart in accordance with the present invention. The third figure is a flow chart in accordance with the present invention. The fourth picture shows the layout of an advertisement and an article. The fifth picture shows the layout of another advertisement and article. The sixth picture shows the layout of another advertisement and article. The seventh figure is a schematic diagram of a keyword advertisement generated by the present invention. © Figure 8 is a functional block diagram of the system of the present invention. [Key component symbol description] Keyword capture indicator 100 Advertiser selection keyword 101 Input advertisement posting mode 102 Store data in the database 103 Perform keyword analysis 200 Pair specific keywords with advertisements 201 11 201013434 Select a specific advertisement 202 Assist in planning layout 203 Keyword selection system 300 Advertising interface 301 Editing interface 302 Keyword selection unit 303 Matching unit 304 Database 305 Processor 306 Memory 307 Display 308 Hard disk 309 Output interface 310 Pointing device 311
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