TW201012181A - Service platform building method for trans-territory and transaction - Google Patents
Service platform building method for trans-territory and transaction Download PDFInfo
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- TW201012181A TW201012181A TW97133934A TW97133934A TW201012181A TW 201012181 A TW201012181 A TW 201012181A TW 97133934 A TW97133934 A TW 97133934A TW 97133934 A TW97133934 A TW 97133934A TW 201012181 A TW201012181 A TW 201012181A
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201012181 六、發明說明: 【發明所屬之技術領域】 本發明是關於一種建立一跨領域服務平台及一交易 服務平台的方法,尤指一種利用雙卡系統來建立一跨領域 服務平台及一交易服務平台的方法。 _ 【先前技術】 根據ICM Direct於2002年針對一項行動廣告的研究 中指出’在英國總計5,200位手機用戶受訪者中顯示,約 有6%的人會瀏覽簡訊所示廣告訊息或查詢所示網站;4% 更會因此而購買該廣告商品。由此可見,簡訊行鎖的廣告 誘人之處。因而,簡訊行銷日益熱門,發展速度比起當初 的電子郵件行銷有過之而無不及,而其即時閱讀的獨特功 月b ’又是任何行銷工具都比不上的,這也是簡訊行鎖受到 % 許多無線通訊系統業者(電信業者)與專業廣告行銷公司青 睞的原因。 目前簡訊行銷大都以廣告簡訊發送特定或非特定的 =費者手機,其中包括電信業者自己發出針對新服務或費 率的促銷訊息’以及其他業者掌握消費者手機號碼之後, 大量傳送的簡訊廣告。 值這當中最大的問題在於’廣告主如何取得一般消費 者的行動電話號碼’有些是直接發送廣告内容的簡訊至一 抵電話號竭區間’如0928000001至0928000100,一次發 3 201012181 話,有些則是以不正當手段或非法購買 、w k不僅影響一般消費者(廣止簡去、 的權利,實際的廣告效益不盡理想、,甚mm者) 的困擾而引起反效果。再者就^般/肖費者 將廣告内容傳送給電信業者的門號^戶、電=者合作’ 高,一般中小型企業之廣告主或許較用較 有鑑於此,將簡訊廣告文案以新本案發明人 ο ❹ I:早取传的困擾,更增添了收訊者對該則廣告簡訊 告的,!!大多廣t主所發送的簡訊行銷仍僅止於廣 者與消費者;::限於单方的傳送’無法在不透過電信業 ΐ交流。舉例來說,當廣告主透過簡訊 2-樣商品時,料費者有興趣購買,消費者除了依簡 =刊登的網站,上網點選訂購;或依簡訊所指示回撥的 +;來《§音3了購之外,並沒有—個直接而立即的訂講方 如此,很多潛在的客戶,會因為購買的手續 太過於繁 f而失去對該項商品的購買意願。因此,若能夠提供-種 肖費者有直接而立即性互動的平台,將有助於商品在 銷售上的推廣。 【發明内容】 本發明之主要目的為提供一種利用雙卡系統來建立一 =域服務平台的方法,用以提供服務給—第—領域的使 該使用者擁有一具有一第一行動電話號碼的第一通 4 201012181201012181 VI. Description of the Invention: [Technical Field of the Invention] The present invention relates to a method for establishing an inter-domain service platform and a transaction service platform, and more particularly to a dual-card system for establishing an inter-domain service platform and a transaction service. Platform approach. _ [Prior Art] According to ICM Direct’s 2002 study on an action advertisement, it was pointed out that 'a total of 5,200 mobile phone users in the UK showed that about 6% of people would browse the advertising messages or inquiries shown in the newsletter. Show the website; 4% will purchase the product. This shows that the advertising of the SMS lock is attractive. As a result, newsletter marketing is becoming more and more popular, and its development speed is more than that of the original e-mail marketing. However, its unique reading function is not comparable to any marketing tool, which is also the newsletter lock. % The reason many wireless communication system operators (telecom operators) and professional advertising marketing companies favor. At present, most of the newsletter marketing uses the advertising newsletter to send specific or non-specific mobile phones, including the telecom operators themselves to send promotional messages for new services or rates, and a large number of newsletters that are transmitted after other consumers have mastered the consumer mobile phone number. The biggest problem in this value is 'how do advertisers get the mobile phone number of the general consumer'? Some are direct messages to send advertising content to the end of the phone number range, such as 0928000001 to 0928000100, once issued 3 201012181, some are By improper means or illegal purchase, wk not only affects the general consumers (the right to abundance, the actual advertising benefits are not ideal, and even mm). In addition, ^^/Shaofei will transmit the advertising content to the telecom operator's door number, households, electricity = people cooperation 'high, the average small and medium-sized enterprise advertisers may be more useful, this will be a new copy of the SMS advertising copy The inventor of the case ο ❹ I: The trouble of early pick-up, added the recipient's newsletter to the newsletter! ! Most of the newsletters sent by the majority of the sellers are still only for the general public and the consumers;:: limited to single-party transmissions' cannot communicate without going through the telecommunications industry. For example, when an advertiser wants to purchase a product through a newsletter, the purchaser is interested in purchasing it. The consumer selects the order on the Internet in addition to the website published by Jane== or the callback according to the instructions of the newsletter; In addition to the purchase of the sound 3, there is no direct and immediate ordering party. Many potential customers will lose their willingness to purchase the product because the purchasing procedure is too complicated. Therefore, if you can provide a platform for direct and immediate interaction, it will help to promote the sale of goods. SUMMARY OF THE INVENTION The main object of the present invention is to provide a method for establishing a domain service platform by using a dual card system, which provides a service to the first domain to enable the user to have a first mobile phone number. First pass 4 201012181
訊卡,該方法包括下列步驟··當使用者進入一第二領域 時’提供一第二通訊卡給該使用者,以讓該第二通訊卡與 該第一通訊卡結合使用,其中該第二通訊卡具有一第二行 動電話號碼及—辨識碼,用以辨別該使用者的身分;啟動 該第一行動電話號碼’讓該第二行動電話號碼生敢’並透 過該第二行動電話號碼提供服務;及當使用者離開該第二 領域後’改透過該第一行動電話號碼提供該服務;其中在 該使用者離開該第二領域後,只要該第一通訊卡與該第二 通訊卡處於結合狀態,則該辨識碼仍然維持有效,而當該 第一通訊卡與該第二通訊卡失去結合狀態,則該辨識碼將 無效。 根據本發明構想,該方法進一步包括以下步驟:要求 該使用者傳送一回傳訊號;接收來自該使用者所傳送的該 回傳訊號,接收來自該第二通訊卡所傳送的該辨識螞; 別該辨識碼是否有效;及根據該辨識碼,辨別該使用者、 身分。 的 根據本發明構想’該回傳訊號為一簡訊。 回傳訊 根據本發明構想,該辨識碼在該使用者傳送該 號後啟動。 μ 根據本發明構想,該方法進一步包括以下步驟: 跨領域服務平台内,建立一資料庫,該資 該 者的個人資料、該第一行動電話號碼、=具有;使用 號瑪。 及該第-仃動電話 根據本發簡想,該個人資料包括付款帳戶資料、 . '身 201012181 分認證資料、通訊聯絡資料、或家庭背景資料。 根據本發明構想,該付款帳戶資料包括信用卡資料、 預付卡資料、或現金卡資料。 根據本發明構想,該服務是經由簡訊傳送的方式提供。 根據本發明構想,該服務包括提供產品廣告、投資機 會、最新活動發布、限時優惠資訊、訊息公告、或行動商 務服務,以供該使用者瀏覽。The card includes the following steps: when the user enters a second field, providing a second communication card to the user to use the second communication card with the first communication card, wherein the method The second communication card has a second mobile phone number and an identification code for identifying the identity of the user; initiating the first mobile phone number 'let the second mobile phone number dare' and through the second mobile phone number Providing the service; and providing the service through the first mobile phone number after the user leaves the second field; wherein the first communication card and the second communication card are after the user leaves the second field In the combined state, the identification code remains valid, and when the first communication card and the second communication card lose the combined state, the identification code will be invalid. According to the inventive concept, the method further includes the steps of: requiring the user to transmit a backhaul signal; receiving the backhaul signal transmitted by the user, and receiving the identification stream transmitted from the second communication card; Whether the identification code is valid; and identifying the user and identity according to the identification code. According to the invention, the return signal is a short message. Backhaul According to the inventive concept, the identification code is initiated after the user transmits the number. According to the inventive concept, the method further comprises the steps of: establishing a database within the inter-domain service platform, the personal data of the asset, the first mobile phone number, = having; using the number. And the first-initiated call According to this brief, the personal data includes payment account information, . ' 201010181 certification information, communication information, or family background information. According to the inventive concept, the payment account information includes credit card information, prepaid card information, or cash card information. According to the inventive concept, the service is provided via means of SMS transmission. In accordance with the teachings of the present invention, the service includes providing product advertisements, investment opportunities, up-to-date event releases, time-limited offers, message announcements, or mobile business services for viewing by the user.
❹ 根據本發明構想,任-該第-通訊卡或該第二通訊卡包 括用戶識別模組(SIM)卡、通用用戶識別模組(USIM)+、使 用者識別模組(UIM)卡、或可移動使用者識別模組(RUIM) 卡。 根據本發明構想’該第一通訊卡與該第二通訊卡可同時 置入一行動電話的卡槽中。 根據本發明構想,該第二通訊卡内建用戶識別應用開發 工具(SIMToolKit,STK)。 本發明之另一目的為提供一種利用雙卡系統來建立一 交易服務平台的方法,用以提供交易服務給擁有一通訊卡 的使用者,其中該通訊卡具有一行動電話號碼,該方法包 括下列步驟:提供-交易卡’以讓該交易卡與該通 合使用,其中該交易卡具有-辨識碼,用以辨別該使用者 的身分;在該交易服務平台内’建立_資料庫,該資料庫 具有該使用者的個人資料及該行動電話號碼;傳送資訊到 該行動電話號碼,以供該使用者劉覽;要求該使用者傳送 -回傳訊號;接收來自該使用者所傳送_回傳訊號;接 201012181 收來自該交易卡所傳送的該辨識碼;辨別該辨識碼是否有 效;及根據該辨識碼,辨別該使用者的身分並找出該使用 者對應的個人資料;其中當該通訊卡與該交易卡處於結合 狀態,則該辨識碼為有效,當該通訊卡與該交易卡失去結 &狀I、則該辨識碼為無效。此時,倘若欲使辨識碼有效, 則需重新註冊到資料庫。 根據本發明構想,該回傳訊號為一簡訊。 ❹ 根據本發明構想,該辨識碼在該使用者傳送該回傳訊 號後啟動。 根據本發明構想’該個人資料包括付款帳戶資料、身 分認證資料、通訊聯絡資料、或家庭背景資料。 根據本發明構想’該付款帳戶資料包括信用卡資料、 預付卡資料、或現金卡資料。 根據本發明構想,該資訊是經由簡訊的方式傳送。 根據本發明構想,該資訊包括產品廣告、投資機會、 ❹最新活動發布、限時優惠資訊、或訊息公告。 根據本發明構想’該通訊卡包括用戶識別模組(SIM) 卡、通用用戶識別模組(USIM)卡、使用者識別模組(UIM) 卡、或可移動使用者識別模組(RUIM)卡。 根據本發明構想,該交易卡包括信用卡、金融卡、悠 遊卡、現金卡、儲值卡、識別卡、門禁卡、或會員卡。 根據本發明構想’該通訊卡與該交易卡可同時置入一行 動電話的卡槽中。 201012181 【實施方式】 體現本發明特徵與優點的—些典型實_將在後段 的說明中詳細敘述。應理解的是本發明 上具有各種的變化’其皆不脫離本發明的範圍,=: :明及圖式在本質上係當作說明之用,而非用以限=According to the present invention, the first communication card or the second communication card includes a Subscriber Identity Module (SIM) card, a Universal Subscriber Identity Module (USIM)+, a User Identity Module (UIM) card, or Mobile User Identification Module (RUIM) card. According to the present invention, the first communication card and the second communication card can be simultaneously inserted into a card slot of a mobile phone. According to the inventive concept, the second communication card has a built-in user identification application development tool (SIMToolKit, STK). Another object of the present invention is to provide a method for establishing a transaction service platform using a dual card system for providing a transaction service to a user having a communication card having a mobile phone number, the method comprising the following Step: providing a - transaction card 'to allow the transaction card to be used with the transaction, wherein the transaction card has an identification code for identifying the identity of the user; in the transaction service platform, 'establishing a database, the data The library has the user's personal data and the mobile phone number; transmits the information to the mobile phone number for the user's viewing; requests the user to transmit-return the signal; and receives the transmitted message from the user Signal; receiving the identification code transmitted from the transaction card; determining whether the identification code is valid; and identifying the identity of the user and finding the personal data corresponding to the user according to the identification code; wherein the communication is If the card is in a combined state with the transaction card, the identification code is valid. When the communication card and the transaction card lose the junction & I, the identification code is invalid. At this time, if you want to make the identification code valid, you need to re-register to the database. According to the inventive concept, the backhaul signal is a short message. According to the inventive concept, the identification code is activated after the user transmits the backhaul signal. According to the present invention, the personal data includes payment account information, identity authentication materials, communication materials, or family background materials. According to the present invention, the payment account information includes credit card information, prepaid card information, or cash card information. According to the inventive concept, the information is transmitted via a short message. In accordance with the teachings of the present invention, the information includes product advertisements, investment opportunities, ❹ latest event releases, limited time offers, or message announcements. According to the present invention, the communication card includes a Subscriber Identity Module (SIM) card, a Universal Subscriber Identity Module (USIM) card, a User Identity Module (UIM) card, or a Mobile Subscriber Identity Module (RUIM) card. . In accordance with the teachings of the present invention, the transaction card includes a credit card, a financial card, a travel card, a cash card, a stored value card, an identification card, an access card, or a membership card. According to the present invention, the communication card and the transaction card can be simultaneously placed in a card slot of a mobile phone. 201012181 [Embodiment] Some typical embodiments embodying the features and advantages of the present invention will be described in detail in the following description. It should be understood that there are various variations of the present invention without departing from the scope of the invention.
如行^所述’簡訊行銷所遇到的最大問題在於,廣告主 =:者反感,並進者: ==::=平== 述本發接下來,將分麻兩個實施例來描 雙卡純來建立-跨領域服務平台As the line ^ said, the biggest problem encountered in the marketing of the newsletter is that the advertiser =: the resentment, and the forward: ==::= flat == The present statement will be followed by two embodiments to describe the double Card pure to build - cross-domain service platform
種^時參照第1圖及第2圖,第1圖顯示依據本發明一 m、统(包含通訊晶片卡101及通訊模組卡102),而第2 台的方發明—種利用雙卡系統建立—跨領域服務平 诵却、L程圖。由於一般行動電話的電信業者所設立的 :地台僅侷限於所提供的通訊服務範圍,意即,其且 有地域性,闵μ_ 、/、 田S $ 此’當使用者離開其服務範圍時’倘若欲使 用原電信章去 ’、有所棱供的門號撥打服務範圍之外的電話 8 201012181 時,就必須透過其他電信業者的基地二 此,當使用者出國旅行時,原電 ° ^訊。因 率計費’一般稱之為國際漫遊費。=會==費 二,除非必要’不然’盡可能地長話短 : 隨意盡興地任意暢談。 双無法 的機:慮= :·:,本發明想到利用觀光客組團來台觀光 的機會’㈣導遊提供給每—位觀光客,—個=光 _ ❹ 二==號可以讓導遊更容二: 彼此之増加管理上的方便性’更可、 。在步驟S201’為了有效管理及服務 =,在提供具有當地門號的通訊晶片卡⑻之前:成 C供其個人資料,包含:付款帳戶資料(= f料、現^卡、或其他支付平台的#料)、身分㈣ (含所屬时電信業者所提供的行動電 s二"、、减背景資料等等。這些資料會被輸 ,=務平台的資料庫中。前述支付平台亦可為-網路ί 易女王支付平台,諸如:支付寶。 ’在步驟S2G2,提供一個除了具有台灣當地電 的門號之外,還内建—個蚊辨識碼的通訊 曰曰月,卞101。而該門號及辨識碼亦會輸入到上述跨領域服 務平。的資料庫中。藉此,經由辨朗便可㈣找到對應 使=者的個人㈣,並義制使用者身份的目的。該通 訊曰B片卡l〇i實際上是一個具有SIM卡功能的薄板電路 201012181 板’用來與一般SIM卡重疊結合並同時插入於手機的SIM 卡槽中,以構成一雙卡系統。在此實施例中,該通訊晶片 卡101是與使用者所屬國家電信業者所提供的通訊模組卡 102結合。 然而’熟悉此技藝者當知,前述通訊晶片卡101及通 訊模組卡102不應受限於本實施例所揭露的用戶識別模組 (SIM)卡,其亦可為通用用戶識別模組(usiM)卡、使用者 ❹ 識別模組(UIM)卡、或可移動使用者識別模組(RUIM)卡。 之後,在步驟S203,在導遊將通訊晶片卡1〇1交給使 用者後’通訊晶片卡101的門號便啟動且立即可使用,為 了方便啟動,通訊晶片卡1〇1為一電話預付卡(或電話儲值 卡),如此,使用者就不需要親自透過電信業者申辦門號, 既方便又節省時間。 在步驟S204 ’往後,在使用者離開台灣回國之前,皆 可直接經由傳送簡訊到通訊晶片卡1〇1的門號來提供服務 φ 給使用者’服務可包含:提供產品廣告、投資機會、最新 活動發布、限時優惠資訊、訊息公告、或行動商務服務, 以供使用者瀏覽。 在步驟S205 ’等到使用者離開台灣回國之後,就改經 由傳送簡訊到通訊模組卡102的門號來提供上述服務。 此外’通訊晶片卡1〇1具有一用戶識別應用開發工具 (SIM Tool Kit, STK)内建於其中,因此,當使用者回國之 後’雖然跨領域服務平台會依照步驟S201輸入於資料庫的 通訊模組卡1〇2的門號資料來提供服務,但若使用者欲搭 201012181 配使用不同的通訊模組卡1G2時,使用者可透過該用戶識 別應用開發具STK來更改通訊晶片卡iqi所搭配的通訊 模組卡1G2的門號資料。意即,通訊晶片卡⑻可與具有不 同門號的不同通訊模組卡1G2結合使用。這時,使用者只 ,透過變更後的通訊模組卡⑽’連同辨識碼傳送一個簡 K到跨4域服務平台,貞彳跨領域服務平台將改透過變更後 的通訊模組卡1〇2(變更後的㈣)來提供服務 。換言之,辨 ❹ ❹ 識碼必須,過簡訊的傳送方式來啟動、更新、或變更。 Ββ激!"產品廣告為w ’在步驟襲,使用者會收到跨領域 服務Γ台所發出—封簡訊内容為:「頂極愛文芒果-箱500 2封購’請回傳L.」’該則簡訊會要求使用者回傳 封簡訊來回覆。 僅需這時’僻若使用者欲構買該項商品,則 料、付二Γ不需要大費周章地輸入-長串個人資 卡通訊聯絡資㈣,料只要通訊晶片 刹田、模卡1G2處於結合狀態’那麼不論使用者是 傳《Π】:1。1的門號或通訊模組卡102的門號來回 :送的 =務平台均可接收來自通訊晶一 二後在步驟S208及步驟S209,> a 到使用者__簡訊彳m ^以域服務平台收 意即辨識碼是否有效。當通訊晶片收到辨識碼’ ,狀態,則使用者回傳簡訊的同;與 會i傳送該辨識碼,如此 日日片卡101 辨識馬現為有效。反之,當通 201012181 lit與通賴組卡1G2不再處於結合狀態,則使用 者回㈣訊的同時’通訊晶片卡101並不會一併傳送該辨識 碼’如此,朗視為無效。此時,倘若欲使辨識碼有效, 則需重新S主冊到資料庫。 接:來’在步驟S21G’跨領域服務平台再利用步驟 所建立的資料庫與所接收刺戰碼作比對,便可得 知所欲購買上述產品的使用者個人資料、付款帳戶資料(如 e 料m現金卡、或其他支付平台的資料)、通訊 聯絡貝料。藉此,便可簡化使用相覆上的繁雜手續過 程。接下來,跨領域服務平台會再間㈣方式,與使用 ::認其:款方式及金額,再依照使用者指定的付款帳戶 依據上述通訊聯絡資料寄送商品,讓整個 購貝流程既簡單又方便。 第二實施例 Φ 請再同時參照第1圖及第3圖,第1圖顯千仿械士政n 種雙卡系統(包3交易晶片卡1〇1及通訊模組卡 而 第3圖為依據本發明-種利用雙卡系統建立—交易服 台的方法流程圖。由於-般行動電話的電信業者所提供的 服務僅侷限於通訊相關服務,無法提供其他金融交易相關 的服務。因此,本發明想到利用雙卡系統的 用者更多元化的功能與服務,使得行動電話^ 的 能之外,還多了信用卡、金融卡、悠遊卡 ° 卡、識別卡、門禁卡、或會員卡等的功能。同時也^ 12 201012181 此提供產品廣告、投資機會、最新活動發、 訊、訊息公告、或行動商務的服務。在 限時優惠資 提供悠遊卡功能的交易晶片卡101為例。 例中,將以 首先,在步驟S301,為了有效管理交易晶 在提供交易晶片卡101給已具有一通訊模纟且_^ 1G1,Referring to FIG. 1 and FIG. 2, FIG. 1 shows a system according to the present invention, including a communication chip card 101 and a communication module card 102, and a second invention using a dual card system. Establishing - cross-domain services, but the L-map. Since the telecommunications operators of general mobile phones set up: the platform is limited to the range of communication services provided, that is, it is regional, 闵μ_, /, 田 S $ this 'when the user leaves his service area If you want to use the original telecommunications chapter to go to the telephone number 8 201012181 outside the service range, you must pass the base of other telecom operators. When the user travels abroad, the original electricity . Rate accounting is generally referred to as international roaming charges. = will == fee 2, unless necessary 'other' as long as possible short-term: feel free to talk freely. Double can't machine: Consider = :·:, the invention thinks of using the tourist group to come to Taiwan for sightseeing opportunities' (four) tour guides to each visitor, - = light _ ❹ two == number can make the tour guide more : The convenience of each other plus management convenience is more acceptable. In step S201', in order to effectively manage and service =, before providing the communication chip card (8) with the local gate number: C for its personal data, including: payment account information (= f material, current card, or other payment platform) #料), 任(4) (including the mobile phone s2 provided by the telecommunications operator at the time), the background information, etc. The information will be lost, the database of the platform. The payment platform can also be - Internet ί Queen's payment platform, such as: Alipay. 'In step S2G2, provide a communication in addition to the local number of Taiwan's local electricity, built-in mosquito identification code, 卞101. And the door The number and identification code will also be entered into the database of the above-mentioned cross-domain service. In this way, the individual (4) corresponding to the person can be found through the identification (4), and the purpose of the user identity is determined. The chip card l〇i is actually a thin-board circuit 201012181 board with SIM card function for overlapping with a general SIM card and simultaneously inserted into the SIM card slot of the mobile phone to form a dual card system. In this embodiment , the communication chip card 101 It is combined with the communication module card 102 provided by the national telecommunications provider of the user. However, it is known to those skilled in the art that the communication chip card 101 and the communication module card 102 should not be limited by the user identification disclosed in the embodiment. A module (SIM) card, which may also be a universal user identification module (usiM) card, a user 识别 recognition module (UIM) card, or a removable user identification module (RUIM) card. Thereafter, in step S203 After the tour guide hands the communication chip card 1〇1 to the user, the door number of the communication chip card 101 is activated and can be used immediately. In order to facilitate the startup, the communication chip card 1〇1 is a telephone prepaid card (or the telephone stored value). Card), in this way, the user does not need to personally apply for the door number through the telecommunications operator, which is convenient and saves time. In step S204', after the user leaves Taiwan, he can directly send the newsletter to the communication chip card 1 〇1's door number to provide service φ to the user's services may include: providing product advertising, investment opportunities, latest event releases, limited time offers, message announcements, or mobile business services for users After the user leaves Taiwan to return to China, the service is provided by transmitting the short message to the door number of the communication module card 102. In addition, the communication chip card 101 has a user identification application development tool (SIM). The Tool Kit, STK) is built in. Therefore, after the user returns to China, the inter-domain service platform will provide the service according to the door number data of the communication module card 1〇2 input to the database in step S201. If you want to use the different communication module card 1G2 in 201012181, the user can use the STK to change the door number data of the communication module card 1G2 that the communication chip card iqi is equipped with. That is, the communication chip card (8) can be used in combination with a different communication module card 1G2 having different door numbers. At this time, the user only transmits a simple K to the cross-domain service platform through the changed communication module card (10)' together with the identification code, and the inter-domain service platform will change through the changed communication module card 1〇2 ( The changed (4)) to provide the service. In other words, the identification code must be activated, updated, or changed by the way the message is sent. Ββ激!"Product advertisement is w' in the step, the user will receive the cross-domain service from the platform - the newsletter is: "Top Ai Mango - Box 500 2 buy" please return L." 'The newsletter will ask the user to return the newsletter back and forth. Only need to be at this time, if the user wants to buy the product, then it is not necessary to pay a large fee to enter the long-term personal card communication communication (four), as long as the communication chip brake field, the mold card 1G2 is Combined state 'then, regardless of whether the user is transmitting "Π": the door number of 1.1 or the door number of the communication module card 102: the sent/received platform can receive the data from the communication crystal one after step S208 and step S209 , > a to the user __ newsletter 彳 m ^ to the domain service platform to accept that the identification code is valid. When the communication chip receives the identification code ', the status is returned, the user sends back the same message; the participant i transmits the identification code, so that the day card 101 recognizes that the horse is valid. On the other hand, when the 201012181 lit and the bypass card 1G2 are no longer in the combined state, the user returns to the (four) message while the 'communication chip card 101 does not transmit the identification code'. At this time, if you want to make the identification code valid, you need to re-send the main volume to the database. Then: by comparing the database established in the step S21G's cross-domain service platform reuse step with the received warfare code, you can know the user profile and payment account information of the product you want to purchase (such as e material m cash card, or other payment platform information), communication contact materials. This simplifies the complicated procedures used in the application. Next, the cross-domain service platform will use (4) and use:: recognize the payment method and amount, and then send the goods according to the above-mentioned communication information according to the user-specified payment account, so that the whole purchase process is simple and Convenience. Second Embodiment Φ Please refer to FIG. 1 and FIG. 3 at the same time. Figure 1 shows the dual-card system of the imitation of the imitation of the sergeant (the package 3 transaction chip card 1〇1 and the communication module card and the third picture is According to the present invention, a flow chart of a method for establishing a transaction desk using a dual card system is provided. Since the service provided by the telecommunications carrier of the general mobile phone is limited to the communication related service, it cannot provide other financial transaction related services. The invention contemplates the use of the more diverse functions and services of the users of the dual card system, so that in addition to the mobile phone, the credit card, the financial card, the leisure card card, the identification card, the access card, the membership card, etc. The function is also provided. ^ 12 201012181 This provides product advertisements, investment opportunities, latest event announcements, news announcements, or mobile commerce services. For example, a transaction chip card 101 that provides a leisure card function is provided as an example. First, in step S301, in order to effectively manage the transaction crystal, the transaction chip card 101 is provided to have a communication module and _^1G1,
❹ 者之前,會先請使用者提供其個人資料,、包含:使用 資料(如信用卡、預付卡、現金卡、或其他:付d 料)、身分認證資料、通訊聯絡資料(含該通訊模纟且° 〇 2 的行動電話號碼)、家庭背景資料等等。這些資料會被輸入 到一個交易服務平台的資料庫中。前述支付平台亦可為一 網路交易安全支付平台,諸如:支付寶。 接下來,在步驟S302,提供一個除了具有悠遊卡功能 之外,還内建一個特定辨識碼的交易晶片卡1〇1。藉此, 經由辨識碼便可輕易找到對應使用者的個人資料,並達到 辨別使用者身份的目的。該交易晶片卡1〇1實際上是一個 具有非接觸式冬慧卡功能的薄板電路板’用來與一般SIM 卡重疊結合並同時插入於手機的SIM卡槽中,以構成一雙 卡系統。在此實施例中,該交易晶片卡1〇1是與使用者所 擁有的通訊模組卡102結合。 然而’熟悉此技藝者當知,前述通訊模組卡1〇2不應 受限於本實施例所揭露的用戶識別模組(SIM)卡,其亦可 為通用用戶識別模組(USIM)卡、使用者識別模組(UIM) 卡、或可移動使用者識別模組(RUIM)卡。 13 201012181 在將交易晶片卡101交給使用者後,交易晶片卡101便 立即可使用。為了方便管理’交易晶片卡101為一儲值卡, 並且可透過交易服務平台資料庫中的付款帳戶資料進行 扣款加值服務。如此,使用者就不需要再親自到便利商店 或捷運站進行加值,既方便又節省時間。 在步驟S303 ’交易服務平台會直接經由傳送簡訊到通 訊模組卡102的門號來提供資訊’以供使用者瀏覽,資訊Before you sue, you will first ask the user to provide their personal information, including: usage information (such as credit card, prepaid card, cash card, or other: payment d), identity authentication information, communication information (including the communication module) And ° 〇 2 mobile phone number), family background information, and so on. This information is entered into a database of the trading service platform. The aforementioned payment platform can also be a secure online payment platform, such as Alipay. Next, in step S302, a transaction chip card 101 is provided with a specific identification code in addition to the leisure card function. In this way, the personal data of the corresponding user can be easily found through the identification code, and the purpose of identifying the user is achieved. The transaction chip card 101 is actually a thin-board circuit board having a non-contact winter card function for being overlapped with a general SIM card and simultaneously inserted into a SIM card slot of the mobile phone to form a dual card system. In this embodiment, the transaction chip card 101 is combined with the communication module card 102 owned by the user. However, it is known to those skilled in the art that the aforementioned communication module card 1〇2 should not be limited to the Subscriber Identity Module (SIM) card disclosed in this embodiment, and may also be a Universal Subscriber Identity Module (USIM) card. , User Identification Module (UIM) card, or Mobile User Identity Module (RUIM) card. 13 201012181 After the transaction wafer card 101 is handed over to the user, the transaction wafer card 101 is immediately available for use. In order to facilitate management, the transaction chip card 101 is a stored value card, and the payment account information can be debited through the payment account information in the transaction service platform database. In this way, the user does not need to personally go to the convenience store or the MRT station to add value, which is convenient and saves time. In step S303, the transaction service platform directly provides information by transmitting a message to the door number of the communication module card 102 for the user to browse.
❹ 可包含.產品廣告、投資機會、最新活動發布、限時優惠 資訊、或訊息公告。 產品廣告為例,在步驟S304,使用者會收到交易服務 平台所發出一封簡訊内容為:「頂極愛文芒果一箱5〇〇元… 若欲訂購,請回傳丨…」,該則簡訊會要求使用者回傳一封 簡訊來回覆。 在步驟S305,這時,倘若使用者欲購買該項商品,貝, 僅需以簡訊回傳卜不需要大費周章地輸入一長串個人養 款帳戶資料、通訊聯絡資料等,因為只要交易晶月 職財⑽狀結合_,㈣每當使用者矛 :=Γ102的門號來回傳簡訊時,交易服務平# 了接:來自交易晶片卡剛所一併傳送的辨識碼。 使用在步驟纖及步驟S307,在交易服務平台收至| 意即3:?2訊後,會先判斷是否-併收到辨識碼, 處於^片卡101與通訊模組卡说 反之 會-併傳送該辨識碼’如此,辨識瑪视工有乂效易晶片卡10 201012181 交易晶片卡1G1與通訊模組卡1()2不再處於結合狀態,則使 用者回傳簡訊的同時’交易晶片卡ιοί並不會-併傳送該 辨識碼,如此’辨識碼視為無效。此時,倘若欲使辨識瑪 有效,則需重新註冊到資料庫。 接下來,在步驟S308,交易服務平台再利用步驟S3〇i 所建=的資料庫與所接收到的辨識碼作比對,便可得知所 欲購買上述產品的使用者個人資料、付款帳戶資料、通訊 參聯絡貝料等。藉此,便可簡化使用者回覆上的繁雜手續過 程。接下來,跨領域服務平台會再以簡訊的方式,與使用 者確認其付款方式及金額,再依照使用者指定的付款帳戶 中進行扣款,並依據上述通訊聯絡資料寄送商品,讓整個 購買流程既簡單又方便。 總而言之,本發明除丁克服了廣告主在取得一般消費 者的行動電話號碼所遇到的問題之外,更簡化整個商品購 買流程上的繁瑣過程。不僅減少了消費者對於簡訊行銷的 ❹ 反感,並進而誘發起消費者利用簡訊的購買意願。藉此, 提供給廣告主一個新的銷售服務平台。 縱使本發明已由上述之實施例詳細敘述而可由熟悉 本技藝之人士任施匠思而為諸般修飾,然皆不脫如附申請 專利範圍所欲保護者。 15 201012181 【圖式簡單說明】 第1圖顯示依據本發明一種雙卡系統; 第2圖為依據本發明一種利用雙卡系統建立一跨領域 服務平台的方法流程圖;及 第3圖為依據本發明一種利用雙卡系統建立一交易服 務平台的方法流程圖。 【主要元件符號說明】 101 晶片卡 102 通訊模組卡 S201〜S210步驟 S301〜S308步驟 ❹ 16❹ can include product advertisements, investment opportunities, latest event releases, limited time offers, or news announcements. In the case of the product advertisement, in step S304, the user receives a newsletter sent by the transaction service platform as: "The top loves a mango box of 5 yuan... If you want to order, please return it..." The newsletter will ask the user to return a text message back and forth. In step S305, at this time, if the user wants to purchase the item, he only needs to return the short message to the public information, communication information, etc., as long as the transaction is required. The occupational finance (10) is combined with _, (4) whenever the user's spear:=Γ102's door number is sent back and forth to the newsletter, the transaction service is closed: the identification code transmitted from the transaction chip card. In the step fiber and step S307, after the transaction service platform receives the message, that is, after the 3:? 2 message, it will first determine whether - and receive the identification code, and the card card 101 and the communication module card say the opposite - and Transmitting the identification code. Thus, it is recognized that the Ma Shigong has an effective chip card 10 201012181. The transaction chip card 1G1 and the communication module card 1 () 2 are no longer in a combined state, and the user returns the message while transacting the wafer card. Ιοί does not - and transmits the identification code, so the 'identification code is considered invalid. At this time, if you want to make the identification horse effective, you need to re-register to the database. Next, in step S308, the transaction service platform compares the database built by step S3〇i with the received identification code to know the user profile and payment account of the product to be purchased. Information, communication, contact with shellfish, etc. This will simplify the complicated procedures for user response. Next, the cross-domain service platform will confirm the payment method and amount with the user in the form of a newsletter, and then deduct the payment according to the user-specified payment account, and send the goods according to the above communication information to make the whole purchase. The process is simple and convenient. In summary, the present invention overcomes the problems encountered by advertisers in obtaining the mobile phone number of a typical consumer, and simplifies the cumbersome process of the entire merchandising process. It not only reduces consumers' dislike of the marketing of newsletters, but also induces consumers to purchase the newsletter. In this way, the advertiser is provided with a new sales service platform. The present invention has been described in detail by the above-described embodiments, and may be modified by those skilled in the art without departing from the scope of the appended claims. 15 201012181 [Simplified illustration of the drawings] Fig. 1 shows a dual card system according to the present invention; Fig. 2 is a flow chart of a method for establishing a cross-domain service platform using a dual card system according to the present invention; and Fig. 3 is based on the present invention A flow chart of a method for establishing a transaction service platform using a dual card system is invented. [Description of main component symbols] 101 Chip card 102 Communication module card S201~S210 steps S301~S308 steps ❹ 16
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