TW200951851A - Market survey system and method - Google Patents

Abstract

This invention offers a market survey system and method which to be used in market survey operation and gifts distribution. By using such system in market survey operation and gift distribution, one could, at a low cost, easily avert gift vouchers or coupons designed for the market surveying from being fabricated or reduplicated. Further, personal information is not required in participating in the market survey; as a result the information security is no longer a concern, whereas no procedural costs are needed in complying with the personal-data-related regulations. Besides, this invention is featured with a system and method that could combine market surveying and the existing tangible sales points, therefore the market survey operation can is integrated into the existing commercial marketing activities and channels, consequently stimulating more respondents to submit questionnaires, and eventually promoting the effect of market survey activities.

Description

200951851 IX. Description of the invention: Λ [Technical field of invention] The present invention is a system and method for market fascination, especially regarding the use of the Internet and multimedia terminal systems to improve the efficiency of market research and control respondents The system and method of the number of gifts.

[Prior technology], the hip network is booming, and the market survey is mostly done by people using paper. 仃: For example, using a manual on-site paper questionnaire, and then using gifts (including coupons such as test coupons) as _, The respondent is urged to make a (4) answer. Since the $^ object can be given a specific 'can be sent by manpower control of the giveaway, therefore, the time _ this kind of paper on a specific person or a specific majority of the masses can conduct a survey method' In the commercial shooting method. In addition, the more detailed the questionnaire is, the more the business is analyzed, so the survey must use the gift to return to the town activity = the willingness of the coffee to fill in the detailed questionnaire. In addition, in the market ridicule - - 2 = the better, the more the respondents or other potential consumers can return to the order = advertising effect, slave brand county, _ shadow _ check the rules. Therefore, based on the past experience of commercial marketing _ the advantages and disadvantages of the helmet Μ θ 丄 又 0 有 有 ( ( 赠 赠 赠 赠 四 四 四 四 四 四 四 四 四 四 四 四 四 四 四 四 四 四 四In recent years, Peng Peng has turned to the market for a wave of 200951851. It is easy to count, and has many advantages, such as Wei, Wei, and Xian.咖卷,轮轮职业代=When the work is turned from traditional paper to internetworking, it must also be provided to increase the scale and details of the Internet market survey.

When the material is fed by the shovel, the singer is directly in contact with the light, so it is not possible to deliver the gift directly to the respondent. Therefore, the use of the peak network to carry out the market health, usually _ send the gift of the child to change the vouchers of the second offer _ payers, and then the respondent holds the coupon for the gift of the traditional Internet market charm method, usually paste In two ways, the child will be changed, 'issued to find the person ···, so that the respondent will go through the Internet secret, at the far end: the gift will be exchanged for the coupon, and then printed by himself; second, the direct visitor will leave Personal greed, and then the investigator sends a gift voucher. However, no matter how the above-mentioned method is used to send the coupons, the coupons for the coupons may be “replicated” or “forged” when the respondents are interviewed. Therefore, it is impossible to maintain the number of questionnaires and gifts. μ Actually change the number of samples in the survey sample, increase the cost of the investigator; at the same time, this kind of indiscriminate gift is based on the fact that it is not the same as the intention to issue the gift to improve the questionnaire's willingness to fill in the questionnaire and the accuracy of the questionnaire. Investigators are happy to see; in addition, if you want to strengthen the anti-counterfeiting or anti-copy function of the child-changing coupons, it will increase the cost of making the coupons or verify the cost of the 200951851 certificate. , _ =乍: The scale of the investigation of the network-removal market has been limited by this and cannot be widely used in the commercial market.目细聪_物___

^ Person data w--following m, the tender visitor loses the body size or personal phone number to confirm that each-domain visitor can only fill in the questionnaire once. However, considering the information security problems that may be caused by personal data, respondents are often reluctant to leave personal data on identity cards, especially those who are not well-known. In addition, even if the respondent is willing to leave a cut, it is necessary for the respondent to spend time and effort to fill in the personal data form designed by the investigator in order, which will cause additional burden on the respondent and reduce the respondent's filling. The willingness of the questionnaire to exchange gifts (or to enable the investigator to provide a higher value gift as an incentive to increase the burden on the investigator). Therefore, the use of personal data as the corresponding mechanism for gift control officers is not the most efficient method. As a result, investigators in market research operations generate demand and hope to use a cost-effective system and method to easily control the number of questionnaire gifts, and make it unnecessary for 35 inspectors to retain the personal data of respondents. The network conducts market research on large regulatory cores. SUMMARY OF THE INVENTION One object of the present invention is to provide a market survey system and method for conducting market survey work and gift delivery in 200951851. Using such a system for market survey operations and gift delivery, it is easy to prevent counterfeit coupons from being forged or copied at the lowest cost; in addition, market surveyers do not need to retain the respondent's personal data 'exempt information security. Doubt, there is no need to bear the cost of the procedures required to comply with the relevant regulations of personal data.

One of the advantages of the present invention is to provide a system and method that can be combined with market research operations and existing entities! Xiao Wei's endpoints, so that market research operations can be combined with existing commercial marketing activities and channels, thereby improving the The interviewer fills in the incentives of the questionnaire to enhance the effectiveness of market research activities. The market adjustment system provided by the present invention comprises: a market survey management system, which comprises a questionnaire management unit carrying a questionnaire, and a child replacement management unit; the interviewee, the , and the end are connected to the market research management secret. The answer to the questionnaire can be completed by the interviewee's terminal. Where: _ volume completion is completed, the questionnaire management single code management unit can verify the questionnaire; the child replacement management unit can follow the test The New Zealand is more than the riding end, including the multi-terminal device and the lock system, and the market is changed to the management system. The multimedia terminal device can receive the child = the terminal device can be connected to the market research management system. Unit, with 5 and, according to the voucher to send the gift. The first-in-one terminal system is selected from the following groups: computer, action 200951851 electric tongue, personal digital assistant (C Personal Digital Assistant); in addition, the market touch management secret, questionnaire management unit, and money code management unit in the aforementioned system At least respectively, it can be a computer, a computer software, or a combination thereof. In the market research system provided by the present invention, the child escape management unit includes a pre-loaded complex array of escape codes, and the questionnaire has a corresponding relationship with the child escape code. In addition, the child escape management unit can check at least the correctness of the child's code change. ❹ If the y code is changed, it can also be locked after the child exchanges the code. In the monthly system, the multimedia terminal device includes at least an input device, a wheel splitting process, a display device, and a connecting device. In addition, the sales system in the system contains at least an identification device. ~ This issue _ provides the market research secret, the market charm management system, visitor ~ end, and brother change the connection method is selected from the following groups: Internet, regional network, or line __ road.

The invention provides a method for conducting market research operations, and the steps thereof include: · 匕 3 questionnaire s s 兀 兀 兀 儿 儿 儿 儿 儿 儿 儿 儿 儿 儿 儿 儿 儿 儿 儿 儿 儿 市场 市场 市场 市场 市场Volume management unit to (4) volume answer, · use the questionnaire management form included in the market research management system 2 brothers escape code management unit inspection volume; _ dumping surface unit corresponding through the volume to send children to the respondent terminal ;_Child exchange for the end of the multimedia 2 clothing view code; connect the multi-medium final Wei to the code management unit x certificate for the child; the corresponding child exchange certificate results, Na media terminal device 10 200951851 certificate; use Change the system identification certificate of the endpoint and cancel the code exchange with the city code management unit. "", using the market research management system package 70 or the brother code management unit to verify ^ questionnaire management unit requires respondents to follow 2, the certificate 'then the second, +, +, into the questionnaire or abandon the market investigation.敕t 'Connect the multimedia terminal device to the child code management unit to check this, Lai Qing unit requires the 2 body, the device to re-acquire the child to escape or give up the job. ::, the middle of the 'user terminal system selected from The following groups, • and: computer, action f ^ (PTM ^ Assistantant);, the _ _ system, the knowledge unit, and the New Zealand management list can be computer, computer software, or a combination thereof. 1"%§ 妓 妓 ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' /, brother _ shirt test change, Ke in the amount of code after the child will be injected into the above method, (four) body terminal device at least contains the input device, output crack, processor, display device and connection device with identification device. In addition, the sales system of at least the market survey party provided by the invention In the law, the market survey management system, the connection method of the 200951851 visitor terminal, and the child exchange terminal are selected from the lower network, the regional network, or the Xizai scale. 、,·, ι The method of fascinating the charm of the light • ~ a few drinks, X buried unit Γ recording system issued a questionnaire invitation; completed in the interviewer terminal preloaded in the ^ contains: the market contains the questionnaire management unit and the child escape management ^ Questionnaire

To:, ask for the answer; use the market survey management system to include the S early or the brother to change the code to the unit test _ volume; the full code tube: send the redemption code to the mobile device through the verification questionnaire; Change the code; connect the lock (4) to the child to change the code management unit = verify the transfer to the line to practice the child to replace the code; __ (four) system, the library for the code to verify the code, the gift of the gift, and the child escape code management unit Baby weights. The detailed and practical mode of the present invention will be described later. [Embodiment] Hereinafter, a detailed embodiment of the present invention will be described with reference to the drawings; however, it should be noted that the following drawings and scales are only used for the purpose of _, and the details of the present invention are not considered. The same readings in each drawing are taken with the same component symbol to prevent confusion. , 'Monthly see 苐_, 5 is a schematic diagram of the city's % secret architecture according to the preferred embodiment of the present invention. In this system, the respondent's terminal withdrawal is connected to the market by the market investigator (hereinafter referred to as "investigator") 200951851 by the Internet, and the city _ fresh (four) system = eye, Lose (four) (10) trees. Yu Xianyi, although the more practical examples of the present invention are described by the Internet, but the following:: The various communication protocols used, those skilled in the art = 々, his wired or unspoken (including but It is not limited to the contact information of the mobile phone network, such as ❹, wash, break, early element, and component. =昜1C4^和儿换码(10)娜管理单位(10). The detailed interviewee terminal 102 is connected to the questionnaire management unit 106 to fill in the questionnaire just placed in the questionnaire management unit. The child exchange unit (10) is not connected with the product, thereby managing the gift. For example, the interview After the respondent's terminal moves and connects to the market research management system via the Internet, the remote questionnaire can be filled in and the questionnaire is completed. The questionnaire is used to manage the unit or the child's code management unit. After the (for example, checking whether all questions are completed), the market research management system should immediately assign the pre-loaded escape code 100 to the respondent terminal 102. Using the above system, the investigator Market survey The correspondence between the management system 1() 4t questionnaire management unit and the child escape management unit 108 ensures the correspondence between the questionnaire and the child escape code 100. In the preferred embodiment of the present invention, the child exchange lake can be at least a number and a text. , symbol, graphic, or any combination of the above. 200951851 According to a preferred embodiment of the present invention, the respondent terminal 1Q2 can be a terminal device such as a computer, a mobile phone, or a personal digital assistant (PDA). The so-called system and the single 7L (including the market research management system 1Q4, the questionnaire management unit 106, the child code management unit 108, etc.), in the preferred embodiment, may be a combination of several hardware and software, or included in A single-hard-wound type of software combination, for example, may have at least the following three aspects: (1) using three computers and software separately pre-loaded, respectively, to construct a market research management system 1, 4, a questionnaire management unit 1G6, and The code management unit _, and the three are connected by signal line, regional network, or the Internet; (2) using a single computer as the market research management system 104, and fine Different software in the implementation of the function of the questionnaire management unit and the child code management unit (10); or (3) the software-computer and its software-based software implementation of the market touch management system 104 and the questionnaire officially function, In addition, the function of the escape management unit 108 is executed by a computer, and the two are connected by a signal line, a regional network, or the Internet to form a market survey management system 1〇4. The so-called market touch management system 1 () 4, the system directly or indirectly controlled by the biaser, including the questionnaire management unit 1〇6 and the child code management management. The questionnaire management unit should be managed with children. Although the unit irrigation is coordinated by the market management system 1 〇 4, but based on the actual system construction and Internet connection requirements, the questionnaire management unit 1 〇 6 and the child replacement management unit should be possible through the market survey management system. i 〇4 is connected to the respondent's terminal i 〇2 or the child's terminal ii 稍 (slightly 14 Φ 2009 200951851 卿), and may also separate the respondent's final Wei or 110 connection. The so-called gift of the present invention generally refers to the method of the commercial method of arranging questionnaires for respondents to fill in the questionnaire, including the secret method, the discount coupon, the trial service password of the network service and other feedback methods. After the respondent obtains the code change recommendation, the respondent can use the child to change the code to obtain the gift of completing the questionnaire. In accordance with a preferred embodiment of the present invention, the terminating endpoint no includes at least the multimedia terminal device 112 and the sales system 114. Referring to the schematic diagram of the second figure, the multimedia terminal device U2 includes at least a wheeling device 2m, an output device 2G3, a processor 2〇5, a display device, and a connection device 209'. The multimedia terminal device 112 can be input by the device. After receiving the code change, and after verifying the code change, the related information is extracted to the respondent by the display device 2〇7, and the certificate 113 is output by the output device 203. A preferred embodiment of the multi-media terminal device m can be found in the Lock Point System of the Republic of China Invention Patent No. 1254225 (Application No. 9212769()). After the multimedia terminal device 112 receives the child's escape code, the code will be exchanged via the riding scale, and the material will be replaced by the material. The Wei Wei code (10) 1 verification includes at least checking the child code (10). Is it correct, and check if the replacement code 100 is redeemed. If the code 100 is at least correct and has not been changed, the city's 1% official system will transmit the signal to the Internet through the Internet. The media terminal device m' _ terminal device π2 will be built in the device. 203' turns out the voucher 113, · 相〇/, , ^ 对 and S, the right brother escapes 100 is incorrect or the business is changed.' The market research management system Xie also transmits the relevant signal to the multimedia terminal _ 112 via the Internet. The message is displayed on the display device 207 or the output device of the terminal 112. On the other hand, the sales system m of the child changing terminal 110 includes an identification device that can recognize the certificate;

The sales system 114 can be a cash register, and the identification device included therein can be a barcode (B-de) reader or a two-dimensional barcode reader. At this time, the certificate will also correspond to a barcode or two. The type of the bar code is presented. After the sales system 114 recognizes the credential 113, it will allow the terminal 110 to send the gift, and at the same time, use the pin (four) system 114 to carry out the cargo management and management, and the transmission signal requires the child to be replaced (4) the unit 108 cancels the child to exchange the code, and the control is easy to change. The number of codes and gifts sent. As described above, based on the actual system configuration and Internet connection requirements, the multi-T terminal device 112 and the sales system J14 may be connected to the market research management system 104 via the child-changing endpoints, and may separately conduct market research separately. Management system 104 is connected. In this way, those who want to conduct market research work can use the pre-built capital shirts to send the 魄, “for _ motivating respondents to complete the questionnaire, borrowing the opinions of the soldiers, and facilitating Effectively control the number of gifts. At the same time, if you build a new one, you can read the system __'s work' to save the cost of re-constructing market research activities. In addition, 16 200951851 For the investigator, the market research secret of the present invention can be used to conduct market surveys of multiple commodities simultaneously on the same platform. In addition to increasing the marketing exposure of related products, it can attract similar products. Respondents/potential consumers' eyes on the investigator's products. In addition, for example, the surveyor can encrypt or encode the questionnaire invitation, and use this as a ride for the start-up volume operation, and finely control the number of gifts sent. And improving the correctness and effectiveness of the market research operation. According to a preferred embodiment of the present invention, the child terminal 11 can be a convenience store. Since the convenience store has numerous end points and rich products, such an entity sales terminal In order to maintain the competitiveness of its commercial line, the company has established a complete cargo management system and logistics logistics. In this case, it is better to close the towel, and the wire can cooperate with the convenience store to directly register the shop. The property management system is slightly older, saving the cost of distributing gifts. In addition, the gifts can also be set as the goods sold by the store. Or commodity trials, and then to achieve the purpose of promoting commercial marketing activities at the lowest cost. For example, investigators can cooperate with new products to conduct market research, product design is a discount coupon, and combined with the convenience store sales and cash register system, Promotions and Advertising. According to another preferred embodiment of the present invention, the child terminal 11G may also be an automated unmanned store. In this embodiment, the automated unmanned store sales system 114 includes a vending machine 'which can display merchandise, And the merchandise is sold without human supervision. ' 17 200951851 According to other preferred embodiments of the present invention, the endpoint 110 can also be used as a mobile phone to sell an endpoint such as an endpoint or a post office. In the case of the owner or operator of the point 110, the system and method of the present invention can increase the cooperation of the business activities, and at the same time, the gift can be distributed to bring the crowds and customers to the existing physical endpoints, thereby improving Opportunity for commercial sales. One of the objects of the present invention is to use the aforementioned system to market in a manner that saves the cost of distribution logistics. At the same time, using this system for market operations and gift delivery, the cost can be easily prevented from being made or copied by the method of costly; in addition, the market surveyer does not need to keep the petitioner. Personal data 'exempts information security concerns, and does not have to bear the procedural costs required to comply with the relevant regulations of personal data. The advantage of the invention is that it can provide a combination of market research operations and existing 5 And methods, so that market research operations can be combined with existing business (10) activities and channels to further enhance the incentives for respondents to fill out questionnaires and improve the effectiveness of market research activities. The following is the third A S1. The method of conducting a city side check according to the preferred embodiment of the present invention. First, the market survey operation begins with a step in which the surveyor issues a questionnaire invitation to the month according to a preferred embodiment of the present invention. You can open the donkey via the Internet (for example, advertise on the portal for people to click), send it to Suidai via e-mail, and via mobile The text message is sent, or sent to the specific or unspecified majority of respondents by entity 18 200951851 (eg, advertising). Eighth: If the respondent is a mosquito, the investigator can encrypt or compile the questionnaire as a means of starting the market survey questionnaire, so as to control the quantity of the gift (4) and improve the correctness and effectiveness of the market investigation. . After receiving the invitation to the questionnaire, the interviewer of Lushan Mountain carried out the steps: conducting the questionnaire operation through the Internet to the market survey management system. After completing the questionnaire in step 3〇3, the respondent will initiate the questionnaire verification in step 305. For example, the questionnaire management unit 鄕 or the child replacement management sheet (10) in the market survey management system 104 can check whether the respondent has a problem with completing the questionnaire. Here, if the completed questionnaire fails to pass the verification of step 3〇5, the market research management system office will return the process to step 3〇3, request the respondent to complete the questionnaire, or lead the market investigation to step 3!9. operation. In contrast, if the completed questionnaire passes the step-by-step test, it will be stepped into tears: the child escape management unit 108 corresponds to the questionnaire completed by the person, and the child exchange code is sent to the interviewee terminal. ... At this time, the respondent has received the child-replaceable lake at the interviewee terminal 1〇2, and then proceeds to step 309 to cause the multimedia terminal device 112 of the terminal 110 to obtain the child-changing code. Then in step 311, through the Internet connection, the endpoint or multimedia terminal system 112 can be connected to the market research management system 104 or the child code management unit (10), and then the child code management unit should verify the brother. Escape 100. In step 311, if the brother code exchange obtained by the multimedia terminal is not able to pass the verification of the child code management unit 1〇8, the process step 19 200951851 must be returned to step 309, and the game is changed (4). Verification, the process ends (steps). Then, the terminal 313 'identifies the voucher 113 by the multimedia terminal and sends the gift σ 2 315, and the sales system 、 σσ π becomes the gift sending step, the sales department, the first m can directly through the Internet or the inter-temporal Internet connection market survey management system, u110 through, 罔 死 104 or 换 换 石 管理 管理 管理 管理 管理 108 , , , , 108 108 ❹ 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之 之At this point, the gift corresponding to the questionnaire has been received, and the exemption of the brother's escape code is subject to copying or forgery (step 319). The risk of summer use, the process is terminated: According to another embodiment of the present invention (see the third (four)), on the step side: the step of the rope can be painted - "domain Huer verification" step. This embodiment is particularly directed to the aforementioned encrypted or encoded questionnaire. For this kind of questionnaire, the investigator can selectively verify the information of the respondent when the respondent starts the questionnaire operation (the verification step is called to confirm whether the respondent has the questionnaire). If the qualification of the operation is not valid, the cooking unit will ask the respondent to continue to complete the questionnaire or abandon the market investigation. Since the remaining (4) are the same as those disclosed in the third A diagram, the dotted line represents the omitted The third B diagram only adds part of the flow of the embodiment of step 3〇2 between the steps 3〇1 and 303. The fourth figure shows the market survey management system in the first figure in more detail. 20 200951851 Architecture and Function Assignment. As previously mentioned, the market survey management system 104 includes a questionnaire <1 management unit 106 and a child escape management early element 108. Here, as function block 4〇1

The questionnaire management unit 106 carries a questionnaire, and the questionnaire can be transmitted to the interviewee terminal 1〇2 by itself or via the market research management system 104 (not shown in the fourth figure, see the A picture). After the respondent completes the questionnaire return, the questionnaire management unit 106 or the child escape management unit 108 can verify it (block 403). In addition, the redemption code management unit 108 in the market research management system 1-4 has at least another function: one, as described in the block, may output the child code after the questionnaire is verified; the second, such as a square 4〇7 and block 409, can be verified when the child is changed to the end point π〇 or the multimedia terminal device (none of which is not shown in the fourth picture, please refer to the first picture) The correctness can also be verified whether the child has just signed the cancellation of the code, so as to control the issuance of the gift; the third, such as the box 4 accountant, after the gift of the child to cancel the gift corresponding to the child escape code 1 Hey. The fifth schematic diagram of the flow of the market investigation operation according to the invention according to the invention. The cheek seems to be the first step of deleting, starting at step 500, market survey _ = questionnaire invitation. After receiving the invitation to the questionnaire, the respondent carried out a step-by-step: ^ ^罔network f connected to the market survey management system to conduct the questionnaire operation. , : or: use rr terminal - can include computer, _ ^ assistant search. After completing the questionnaire in step 503, the interviewer will open: 200951851 5〇5, here, the domain correct questionnaire failed to pass the verification of step 505 'will return the process to the step request, or lead to step 519 The market survey operator becomes a questionnaire Η β < The right-filled questionnaire is verified by the pain of 5, and it will enter the step tear. This step is different from the process steps shown in the third figure; in this case, the child escape management unit (10) directly sends the child to the mobile device of the respondent. As mentioned above, the child changing room can be at least a number, a letter, a symbol, a graphic, or the above-mentioned four sounds. In the embodiment, the preferred example of the child changing is the symbol or the _two two S is a mobile phone. The 2D barcode can be displayed on the screen.

At this time, the respondent can use the child displayed on the mobile device to change the cleavage, and proceed to step 515 to recognize that the child is replaced by the m m m. According to the invention, the embodiment m system ι 4 includes a two-dimensional bar code reader, whereby the mobile device is replaced with a two-dimensional bar code on the mobile device. The sales department and system 114 can connect to the market research management system 104 or the child code management unit (10) through the Internet; or they can use the Internet to change the endpoints and reuse the Internet and market research management system. The child escape management unit (10) is linked. After the sales system 114 is linked to the market research management system or the child management unit (10), the user can perform the step-by-step verification operation. If the escape verification operation fails in step 516 (for example, the replacement code is incorrect or the declination code is reduced), the end of the nuclear journey, the respondent cannot obtain the gift. On the other hand, if the code is passed the verification, then 22 200951851 stone = system, m can send the gift in step 517, and use the electronic dance prompt to change the child corresponding to the gift of the Cuiyuan α main sales. 100. At this point, the gift corresponding to the questionnaire has been arbitrarily and the risk of repeated use of the escape code is eliminated, and the process is terminated (step 519). Although the contents of the present invention are disclosed in the foregoing drawings and preferred embodiments as described above, the contents thereof are intended to limit the scope of the present invention; the implementation and the manner of the invention have been suggested in the foregoing description, and those skilled in the art can easily Think about other systems and methods of replacement. In accordance with the spirit of the system and method of the present invention, any creations that are consistent with the results of the present invention are not deviated from the inventive scope of the present invention, and therefore all such substitutions and modifications are intended to fall within the scope of the present invention. The scope of the patent application, the specification, and the scope of its equivalent systems and methods.

23 200951851 [Simplified Schematic Description] The first-picture age is a schematic diagram of the market survey system architecture produced according to the present invention. The second diagram is a schematic diagram of the architecture of the device, showing the architectural schematic of a preferred embodiment of the multimedia terminal device in the market research system produced in accordance with the first embodiment. © Third A - shows a flow chart of a market survey method constructed in accordance with a preferred embodiment of the present invention. = three B - shows a partial flow chart of the constructed market survey method in accordance with another preferred embodiment of the present invention. The fourth figure is a system and function block diagram illustrating the architecture and functions of the market research management system in a preferred implementation of the invention. The fifth figure shows the market tune method according to another aspect of the present invention - the process chart "including the process of using the action split for market survey 24 200951851 [Description of main component symbols] 100 : Child code 102 : Respondent terminal 104: Market survey management system 106: Questionnaire management unit 108: Child escape management unit 110: Child exchange terminal 112: Multimedia terminal device 113: Document 114: Sales system 201: Input device 203: Output device ❹ 205: processor 207: display device 209: connecting device

Claims (1)

200951851 X. Patent application scope: 1. A market research system, including: < -: field investigation tube _ unified 'financial wealth at least - questionnaire - questionnaire management unit and one child escape management unit; End, connected to the market research management system, wherein the questionnaire can be completed through the interviewer terminal, wherein: After the questionnaire is completed, the questionnaire management unit or the child escape management list can verify the questionnaire; the along the weight management unit can send one of the preloads to the recipient according to the result of the questionnaire verification. a visitor terminal; a child exchange terminal, comprising: a multimedia terminal device and a sales system, wherein the child exchange terminal is connected to the market research management system, wherein: the multimedia terminal device can receive the child escape code; / eve media,, ' d, the device can be connected to the child escape management unit of the market research management system to check the child's escape code, and rotate a certificate according to the result of the check; the sales system can recognize the certificate and send according to the certificate - 2. The system described in the patent application item i, wherein the respondent is selected from the following groups: computer, mobile phone, personal digital assistant (10) 3. As stated in item 1 of the application coffee The system, the field management system, the questionnaire management unit, and the stone management unit at least can respectively be 26 26,518,518 computers, 1 brain software, or a combination thereof. 4. If the system described in Patent Application No. 4 is included, * the pre-loaded rehabilitation amount code is included. Zhongzhi escape code management unit 5. If you apply for patent scope! The item has a corresponding relationship with the quantity. , "" the questionnaire and the child to change the mother 6 · as claimed in the patent scope of the item! ❹ 7. At least check the correctness of the child's escape code and the child's replacement unit == special · (four) 1 item The new one, in which the volume ^^. is dense or a code. j lane" has a plus 8. As described in the patent fine-key item system, it can be verified on the questionnaire - encryption or a code. Μ, code f Unit 9. The system of claim i, wherein the system can be exchanged and replaced after the replacement. The brother, the stone horse management unit 10. If the patent application scope is The system includes at least an input device, an output device, a display device, and a connection device. The display device is as described in claim i. At least the system described in 2 Shenxian Liyi i, where the market research system, the respondent terminal, and the connection between the child exchange terminals show the following groups: Internet, regional network, 戋Go and shake the communication network. 27 12 200951851 】 3. A kind of market research The method comprises the following steps:: issuing a questionnaire request by using a market research management system comprising: a questionnaire management unit and a child escape management unit; at least one questionnaire of the management unit is preloaded at a respondent terminal Answering the questionnaire; ❹ Using the child's escape code to find the corresponding element to pass the verification code to the respondent's terminal; the questionnaire is sent to replace the corresponding code verification certificate; the result is _ multi-ship terminal device output one By The system recognizes the voucher and sends a gift, which is used to sell the one of the exchange terminals and the escape code management unit to lock the escape code. Approved as the method described in claim 13 of the patent, the completion of the method is pre-loaded in the questionnaire. "Respondents of the visitor, including - verifying the encryption ^ early at least - the answer to the questionnaire is in or ', flat grass The steps of the questionnaire, if the card is issued, the questionnaire management unit wants Wei to pass the test. The respondent will re-run the questionnaire or 28 200951851 to abandon the market survey. ^Shen 2, she (4) Method, the step of the questionnaire of the questionnaire management unit included in the market research system, if the failure to pass the verification, the questionnaire management unit requires »Hai revisiter & Questionnaire or abandon the market survey operation. 16.= The method described in Item 13 is to connect the multimedia terminal device to the New Zealand (4) unit to prove the butterfly of the code, if it fails to pass w ' The child escape management unit is required to be re-acquired by the multimedia terminal device or to abandon the operation. 17. The method of claim 13 wherein the multimedia terminal device is connected to the child escape management. Unit to verify In the step of transcoding, at least the correct code of the child can be checked and the code is changed. (18) The method described in claim 13 wherein the respondent terminal selects at least From the T-column group: computer, mobile phone, personal digital assistant. 19. The method of claim 13, wherein the market management system, the volume management unit, and the replacement code (four) unit are at least The method may be a computer, a computer software, or a combination thereof. 2) The method of claim 13, wherein the escape management unit includes a pre-loaded complex array of escape codes. The method of claim 13, wherein the questionnaire has a corresponding relationship with the child escape code. 29 200951851 22. The method according to claim 13 is characterized in that at least one wheel-in device and one output device are included. And a connecting device, wherein the multi-body terminal is equipped with a processor and a display device. 23. The method includes the following: From the application of the review method, the connection method of the financial field investigation management system, the respondent terminal, and the child exchange terminal are selected from at least the following groups: Internet, regional network, or action. Communication network. 25. A method of conducting a market survey through the action round, the steps of which include a management unit and a child exchange unit, and a questionnaire invitation is issued; a pre-load is completed at a respondent terminal. Answering the questionnaire management unit;: Asking Lane to verify the questionnaire by using the escape management unit included in the market research management system; the questionnaire management unit or the child using the child escape management unit to pass the verification code to one The mobile device; the questionnaire is sent for use by the child to change the endpoint - _, the thief recognizes the escape code; connect the sales system to the child escape management unit to change the device; The action utilizes the 5Hai sales system to send a gift for the result of the code-recovery verification; the child's escape code is cancelled with 30 200951851 and the child escape management unit. The method described in Section 2:5 of the patent scope, the mobile device is selected from at least the following groups: a mobile phone or a personal digital assistant. ❹ 27·^申μ专. The method described in item 25 'Through the questionnaire management unit included in the market survey management system or the child escape management unit to verify the questionnaire (4), if the pass is not available, The program management unit asks the respondent to continue to complete the questionnaire or to abandon the market investigation. 28. The method of claim 25, wherein the step of connecting the sales system to the child escape management unit to verify the escape of the child transferred to the mobile device is as follows: The code unit ends the workflow. 29. The method of claim 25, wherein the step of connecting the sales system to the pro-code management unit to verify the replacement of the code, at least the correctness of the brother's escape code and whether the child's escape code is changed . A Λ 3〇·如申__ 25 赖叙枝, _ respondent terminal is selected from the following groups: computer, mobile phone, personal digital assistant. 3i_If you apply for the method described in item 25, the market management line, the _ riding unit, and the cleavage unit are at least one computer, one computer software, or a combination thereof. In order to see the method described in the application for the second paragraph, the replacement code management order 31 200951851 includes the pre-loaded complex array. Wherein the questionnaire is changed with the child 33. As described in claim 25, the code has a corresponding number. The method of claim 25, wherein the lock sale system comprises at least one identification device. For example, if you want to apply for the money, the market research management system, the respondent's terminal, and the connection between the terminals are selected from at least the following groups: Internet, regional network, or mobile communication. Flying road 32