TW200833075A - System and method for advertising on mobile devices - Google Patents

Abstract

A system for selecting and presenting advertising to a user, the system including: a storage memory, residing in a mobile device, having program code, wherein the program code is configured: to locally select at least one context-dependent advertising message from a locally-stored database residing in the mobile device; and to present at least one context-dependent advertising message to the user on the mobile device; and a processor for running the program code on the mobile device; and to present at least one context-dependent advertising message to the user on the mobile device; and a processor for running the program code on the mobile device. Preferably, the presenting includes presenting at least one context-dependent advertising message to the user on a mobile phone. Preferably, the program code is further configured: to record an event report for remunerating the user, with a compensatory reward, for consent to receive at least one context-dependent message. Most preferably, the event report is used by an MNO to remunerate the user and/or to bill an advertiser.

Description

200833075 IX. DESCRIPTION OF THE INVENTION: TECHNICAL FIELD OF THE INVENTION The present invention relates to systems for presenting timely advertisements based on user-specific parameters and events, particularly in a mobile device network. The advertising system is contextual and rewards are allowed to present such users of advertisements that do not require user intervention. 'Prior art

The mobile phone has become a daily necessities for many people to carry and use. Since the mobile phone has a display and a speaker and is always close to the user, in addition to its basic phone functionality, it is used as an efficient tool for providing useful information to the user. An advertisement is a type of information that is transmitted to a user via a mobile phone. There are several complex systems in the technology that are used to deliver advertising content. Since the value of an advertisement to an advertiser mainly depends on the user's attention to the bet on the advertisement, the prior art includes attention to encourage verification of whether the user actually has a bet on the advertisement^: and Wu Guo Patent No. 7,039,423 Daniel et al. teaches - this kind of "reporting-based example of a mobile phone advertisement, the description of which is - system, system, (4) to a number of mobile phones, and by (4) user access rights Save some valuable video content segments as rewards rewards to reward users (by pressing a button). The content of the action point of the technology is instantaneously transmitted, and has at least the following defects: (1) the cost of repeatedly transmitting the same content via the cellular bandwidth; 126473.doc 200833075 (2) At the time of presentation, the advertisement and the user The lack of specific interest; (3) due to the time of the communication, the built-in latency between the decision to advertise and the content displayed on a user's display (10) device (the latency that may make the content unrelated to the user); (4) Requiring users to respond to advertisements and manually deleting advertisements for user inconvenience (such as an advertisement in the form of a short message service (SMS) or multimedia messaging service (MMS)); and (5) for participating in the advertising system The use of the unified program | a limited range of rewards. More desirable for advertisers (more convenient for users) with user-specific parameters (such as location, user profile and preferences) and events (such as a call, a morning alarm, and a meeting reminder) The system of advertising, especially in a mobile device network. It would be further desirable for such a system to be context dependent and rewardable to allow such users to present advertisements that do not require user intervention. SUMMARY OF THE INVENTION It is an object of the present invention to provide a system for presenting timely advertisements based on user-specific parameters and events, particularly in a mobile device network. The advertising system is contextual and rewards are allowed to present such users who do not require user intervention. For the purposes of clarity and clarity, the following terms are specifically defined for use herein. The term "AdBank" as used herein refers to a file 126473.doc 200833075 or a library of mobile devices stored locally in a mobile device containing an advertising material (or advertising object). _ remote server remote update - advertising library. The event used herein is used in the context of the mobile device or the mobile device, and can be programmed by the sensor and/or device. The occurrence of such events is: the movement of a device, the occurrence of a private event (such as morning alarm clock, meeting reminder), a call to live, - changes in the device's roaming environment And the occurrence of a received encoded message. ^ The term "advertising display manager" as used herein, and the term "ADM" refers to an ad selection and management module that is from a collection of advertising objects (or messages). Selecting an object for display on a mobile device, which is associated with one or more of the following: (1) the state of the clothing (eg, in use or in standby); (7) the class-time presentation (ie, the last presentation of the advertisement) Time of the object);

(3) - Identification of events (eg telephone ringing, (iv) telephone and access thin); and W (4) environmental parameters (eg temperature, - time of day and geographical location). - An example of how ADM will make such a choice would be to present an advertisement for a local pizza restaurant when the user dials a number after a certain time in the evening - or when the received call comes from the device phone book as &quot The home phone number is an advertisement for a flower shop. Stored in an ad library. The collection of advertisements may be stored in the "event detector", as used herein, in the context of a mobile device - event and thus triggering - a module of the ADM module. - The matter can be implemented as a software/firmware module, a 〇 〇 module or a software/tough 126473.doc -9- 200833075 Combination of body and hardware. As used herein, the term "operating network operator" and "MNO" refers to an entity that serves the community of mobile device users. The term "identification module" and "IM" as used herein refers to a security device that is provided by a user of Mn to an MNO and installed in a mobile device. An IM allows an MNO to identify a user and The operation of the user device is activated. ^ The "user identification module" as used herein refers to a device that is normally used by φ MN〇 operating according to the Global System for Mobile Communications (GSM) standard in mobile devices. . The term "high-capacity SIM card" as used herein refers to a SIM card that includes non-volatile storage of greater than 2 million bytes. As used herein, the terms "advertising object" and "advertising" refer to an advertising message that is briefly displayed on a portion of a user's display of a mobile device and includes text, images, links, and movements in the message. At least one of 昼 and sound. The term "user context" as used herein refers to information about the current state of the user that is available to the mobile device. Examples of user contexts include: (1) The physical location of the user, which is based on known components embedded in the technology of the mobile device's location detection technology; (2) the user's "moving state" ( For example, rest, walking, and driving are based on accelerometer components embedded in the mobile device; (3) atmospheric temperature based on measurements from thermometers embedded in the mobile device; (4) user's climate status "Based on the weather report and user's "environmental location" (such as indoor or outdoor); and (5) the user's physical sorrow'', which is based on a user's skin current response (GSR) According to the "sweating factor", the gSR is sensed by the electrode placed on line 126473.doc -10 - 200833075. The term "reward," is used herein to refer to -MN〇 The relationship between a user's user's consent to the presentation of the advertising message, and Gu Yu rewards the user who provided the consent with a valuable service. The term "context-dependent advertising" used herein refers to advertising. Inside And the timing is determined by the -ADM based on the state of the mobile device and the context of the user. - Contextually, the example is when making a call to a different restaurant (eg "Bill Pizza") - restaurant (eg "John "Pizza" is used for advertising. The term "open-circuit" and OLA used herein refers to the characteristics of an advertising application that does not expect or require any user response to receive or reward the advertiser. The user operates on a mobile device. The present invention teaches a system for providing a mobile device user with related advertisements, relatively low network bandwidth consumption, and actual rewards that allow advertisements to be displayed on the user device. The essential feature is the spontaneous selection and timing of the advertisement. The present invention teaches a 〇LA system in a mobile device in which the advertisement selection and timing are made locally (that is, by the system of the device). Utilizing a large number of storage devices belonging to the MNO (for example, a high-capacity SIM card), a mobile device resident in the user's mobile device, and a large library containing an advertisement object, and utilizing one "Advertising" "Ad Manager" (i.e. adm) selects from the library and displays contextually compliant advertising messages on the display of the user device. The present invention also teaches a system 'the monitoring time consumed by the advertisements""Quantity, and maintain a "user account for rewarding users and charging advertisers. The specific embodiment of the present invention relating to the specific embodiment of the action device is 126473.doc 200833075 and as How the specific quality features can be implemented in a number of special cases of the broader invention of the following three inventions. The "link" of the present invention in some of its elements in the context of the grinding, the T T / /, and the flat: (1) - the user context that can be made in the real world environment (meaning the user All of the "context; (2) - the reward of the user; and

(3) Charges to an advertiser. The present invention teaches that such a link is made in the real world environment - the event is made (by an event detection device), and thus the program on a device is activated, causing three actions: ο) Displaying a 来自la from the local ad library on the device; (2) rewarding benefits to the user of the device; and (3) charging the OLA advertiser. This sequence does not respond to any reaction, response or interaction by the user. According to the present invention, the user agrees to have such a system for operating on the user device. The advertiser is charged for the time the ad is displayed on the device. The motivation for advertisers to pay for this service is due to the fact that the association between the content of the advertisement and the context of the user makes it believe that the context of the user will naturally cause the user to notice the display. 126473.doc -12- 200833075 The following examples are examples of the application of the invention. · Advertising device event advertising London Royal National Theatre mobile phone -----__ telephone ringing; the closest base station is from Paris to When you arrive in London on the ferry of London, you can enjoy the musical "The Producers" " Chemical Store ------ - The phone calls from the phone book login project ''Home'' ringing ~- Proposal to send flowers To the "home" address pizza restaurant mobile phone at about midnight - $ for a neighboring ratio ----- 1 --- * --- call ------- the location of the restaurant - --- Table 1: Example Application Case of the Present Invention In the preferred embodiment of the present invention, the advertisement message is stored in a large storage area of the _ capacity SIM card. In the preferred embodiment, the stored advertising content is updated by ΜΝΟ in the background.

In the preferred embodiment of ί = 'ADM uses the local base station identification dialed by the user, the incoming telephone number, the time and movement indication (obtained from the accelerometer onboard the device) and/or two The special, yellow pages or any other association with the dial-out number is used as the context for selecting the message to be displayed. In other preferred embodiments of the present invention, the reward includes giving the usage capacity, 2 free internet time, and accessing the entertainment stored in the SIM card to the field in the SIM card. F-type privilege, privileged access to the storage area. ^ Program Function and/or Privilege Access to Storage in a SIM Card 126473.doc -13- 200833075 It should be emphasized that the system of the present invention and the prior art - the difference in the advertising experience of making advertising decisions locally in the device. This is achieved by the fact that the person = makes the advertisement efficient and acceptable: (1) the advertising content: the text is dependent; and (2) the timing of the advertising is closely linked to the context: these features can be stored locally by the advertising library Therefore, in the device, it is possible, according to the present invention, that the first person and the one hundred person have one for selecting and speaking to a user.

System for presenting advertisements' The system comprises: (4) a storage memory, which is configured in the mobile device and has the code 1 configured to: ^攸-local storage in the resident device f local Selecting at least one context-dependent advertisement message; and (9) using (iv) at least one context-dependent advertisement message on the mobile device; and (9) a processor for executing the code on the action I. The way to do this is to present an advertisement message that presents at least one context to the user on a mobile phone. The car is U-shaped as 'storage memory and processor resident in the high-capacity card. Preferably, at least one context dependent advertising message is selected by the adm executing on the processor. The best way is for ADM to operate in about 5 seconds from the event to present contextually identifiable advertising messages. The most common way is that ADM operates within about 2 seconds from the detection of the event to present at least one context-dependent advertising message. The most embarrassing way is that the ADM operates as a 126473.doc -14-200833075 OLA system that does not require a response from the user. More preferably, the personalization of an IM in the mobile device corresponds to the consent of the user to enable ADM. Preferably, the personalization settings are configured to enable and disable ADM based on a user input. Preferably, IM is a high-capacity SIM card that operates to store locally stored databases.

Preferably, at least one context-dependent advertising message is determined by at least one event of a group consisting of: a S-sending number, a waiting phone number, a caller number, and a An event including a dialed number, an event including a waiting number, an event including a caller number, database information about the dialed number, database information about the waiting number, database information about the caller number, and Location 1 is set to local time, a reminder occurs, a morning door alarm occurs, the occurrence of a received coded message, an indication of physical contact between the user and the device, and an indication of movement of a device. Preferably, the code is further reported to receive at least a step configuration as the user agrees to: (iii) record an event, a context-dependent message, and reward the reward user with a reward. The best way for the 'event report' is based on a number of messages that are dependent on at least one context presented to the user on the mobile device. Preferably, the event report is based on a number of display times of at least one context-dependent message to the user on the mobile device. The best way is that the event report is used by _MN ◎ to reward users. 126473.doc -15· 200833075 The best way to do this is to report the incident to a general owner. Preferably, the reward is at least one of a group selected from the group consisting of: a discount provided by a MN, a special A in the access device, a privileged function of the access device, and A privileged application in the access device. These and further embodiments will be apparent from the following detailed description and examples. [Embodiment] The present invention relates to a system for presenting timely advertisements based on user-specific parameters and events, particularly in a mobile device network. In accordance with the present invention, the principles and operations for presenting timely advertisements based on user-specific parameters and events' may be further understood with reference to the accompanying description and drawings. Referring now to the drawings, a block diagram of a communication between an advertiser, an MNO, and a mobile device of an 0LA system is shown in accordance with a preferred embodiment of the present invention. The advertiser 10 enters into a contract 12 with a MN0 14. The contract 12 includes a set of advertising items 16 and an "online time" fee to be displayed to the advertiser 10 for displaying the advertising item 16 on a mobile device 20 user display 18. The advertising item 16 is 〇LA, and No response from the user is required. - The ad library 22 containing the advertising item 16 is located in a high-capacity card that is provided by the MNO 14 to the user of the device 2. Gu Yu is based on a contract with the advertiser ίο12 The advertisement object 16 is preloaded. An event detector 26 that detects an event 28 passes the event "to an ad 3". The ADM 30 then selects the advertising object 16 from the ad library 126473.doc • 16 _ 200833075 22 based on the context-based selection criteria and transmits the selected advertising object to the media processor 32 for presentation to the user display. 18 on. The user of the mobile device 2〇 is transmitted to _ according to a periodic schedule. The event report of 14 was rewarded. The incident report 34 is also used to charge advertisers. It should be noted that in the alternative embodiment of the present invention, the event detectors 26 and the eight respondents are resident in the capacity SIM card 24. 2 is a simplified block diagram showing a component and a communication channel between components in an OLA system, in accordance with a preferred embodiment of the present invention. It shows the components of the SIM library 40 stored in the high capacity SIM card 24 and how the components interface with the 〇LA system interface. The advertisement item 16 (channel A) is preloaded by the MNO 14 before the user is provided with the card 24, and can then be updated by downloading the card to the subscription card via the network & MN0 14 of the MNO 14. When event detector 26 detects event 28, ADM 3 immediately selects an advertisement object 16 from sm repository 40 and transmits selected advertisement object 16 to media processor 32 (channel B). A user profile contains the user's preferences and information about the object 16 to be displayed in a given context. An example of how to utilize a user profile 42 is to decide to promote a context-related store when the user is within the network coverage of the MN〇 base station located in a lecture store. For example, if the user profile 42 indicates that the user is a child's fine, a toy store advertisement can be transmitted, and if the user is a female adult, the ADM 3 can transmit - the fashion store advertisement, and if the user is A male adult, ADM 3〇 can transmit a male apparel ad. The user profile 42 is updated by an iMN〇 monitor 44 (channel C) that collects user activity information (eg, 126473.doc -17-200833075 such as talk time, call length, and dial-out number). User profile 42 is also updated by MN 〇 14 (channel d), which may have additional methods for classifying users. The user profile 42 is retrieved by the ADM 30 (channel E) and used in conjunction with the context to select the next advertisement item 16. The ADM 3〇 also generates an incident report* (34). The usage profile 46 is updated by the event report 34 (channel '^) and is typically resident in the SIM card 24. The event report 34 records the number of captured φ α objects 16 and the duration in which the advertising object application is enabled. The usage data 46 (channel Η) and the event report 34 (channel 1) are provided to ΜΝ〇 14. The event report 34 is used to reward the user and charge the advertiser 1 and the usage data 46 is used ΜΝΟ 14 To record the total user"advertising consumption." ΜΝ0 14 can use this record of advertising consumption to modify the user profile 42 (channel D). Note that some essential features of the present invention are that the 〇LA system is related. (that is, in terms of content and timeliness) and is practical to the user rather than harassing. These features of the present invention are achieved by providing the following aspects: (1) A local advertising management system, Enable immediate response to detection of relevant contexts by extracting content from a local storage; (2) No user intervention (eg, a challenge response), enabling non-invasive, near-subconscious delivery The message; and (3) the context and state awareness of the device enables the selection of information by its content for the user's relevance. Although the invention has been described in terms of a limited number of specific embodiments, it will be appreciated A number of variations, modifications, and other applications of the present invention can be made. 126473.doc -18- 200833075 [Simplified Description of the Drawings] The invention will be described herein by way of example only with reference to the accompanying drawings in which FIG. DETAILED DESCRIPTION OF THE INVENTION A preferred embodiment of the present invention is a simplified block diagram for communication between an advertiser, an MNO, and a mobile device of an OLA system. FIG. 2 shows a specific implementation of an OLA system in accordance with a preferred embodiment of the present invention. A simple block diagram of the components and communication channels between components. [Main component symbol description] 10 Advertiser 12 Contract 14 MNO 16 Advertising object 18 User display 24 SIM card 26 Event detector 28 Event 30 ADM 32 Media processor 34 Event Report 40 SIM Library 42 User Profile 44 MNO Monitor 46 Use Data A Channel 126473.doc -19 200833075 B Channel C Channel D Channel E Channel F Channel G Channel H Channel I Channel 126473.doc -20-

Claims (1)

200833075 X. Patent application scope: 1. A system for selecting and presenting an advertisement to a user: the system package (4)-storage memory, which resides in the mobile device and has a code, wherein the program The code is configured to: () select at least one context-dependent advertisement message from a local storage database stored in the mobile device; and (11) present the at least the mobile device to the user a context-dependent advertisement message; and (b) a processor for executing the code on the mobile device. 2. A system as claimed, wherein the presentation comprises presenting to the user the at least one context dependent advertising message on a mobile phone. 3. A system as claimed, wherein the storage memory and the processor reside in a high capacity SIM card. 4. A system for requesting an item, wherein the at least one context-dependent advertisement message is selected by an Adm executing on the processor. 5. The system of claim 4, wherein the ADM operates within about ^ seconds from the detection of an event to present the at least one context dependent advertising message. 6. The system of claim 4, wherein the ADM operates within seconds of detecting an event to present the at least one context dependent advertising message. 7. The system of claim 4, wherein the ADM operation is an OLA system that does not require a response from one of the users. 8. The system of claim 4, wherein the personalized setting in the mobile device corresponds to the consent from the user to enable the adm. 126473.doc 200833075 The system of claim 8, wherein the personalization is configured to enable and disable the ADM based on a user input. I. The system of claim 8, wherein the IM is a high capacity SIM card that operates to store the locally stored greedy library. II. The system of claim </ RTI> wherein the at least one context-dependent advertisement message is determined by one of an event selected from the group consisting of: one of the dialed numbers, one of the waiting telephone numbers Occurrence, one of the caller IDs, an event containing the dialed number, an event of waiting for a phone number, an event containing the caller number, database information about the dialed number, and the waiting The database information of the telephone number, the database information about the caller number, the location of the device, the local time on the device, the occurrence of one of the reminders, one of the morning alarms, and the received coded message. An occurrence, an indication of physical contact between the user and the device, and an indication of movement of the device. 12. The system of claim 1, wherein the code is further configured to: (iii) record an event report to reward the user with a reward for rewarding the user for agreeing to receive the at least one context-dependent message . 13. The system of claim 12, wherein the event report is based on the message of the at least one context (four) presented to the usage on the mobile device: a number. 14. The system of claim 12, wherein the event report is based on a number of times 126473.doc 200833075 of the message presenting the at least one context phase 16 to the user on the mobile device. The event report is used by an MNO for the award. The event report is used by an MNO to pay the user to the system of claim 12. 16 • The system of claim 12 is charged by an advertiser. • The system of claim 12 wherein the reward is selected from the group consisting of: at least one of the rewards: one of the services provided by an MNO, a privileged storage area in the device - Access, access to the privileged function of the device, and access to one of the privileged applications in the device. 18. A method for selecting an advertisement for a user who has moved to the _, 、, 仃, 仃, 仃, 仃, 仃, 包括, 包括, 包括 、 , , , , , , 呈现 呈现 呈现 呈现 本地 本地 本地 本地 呈现 呈现 呈现 呈现 呈现 呈现 呈现 使用者 呈现 使用者 使用者For a context-dependent advertisement message, the selection step is performed in the mobile device; and () the at least one context φ-dependent advertisement message is presented to the user on the /roof rotation. 19. The method of claim 18, the step of the selection, the step of the selection is carried out by an ADM. 20] A method used in the _^ sound main + « ft, . message, method:,: action The method for communicating between users of the device includes the following steps: (a) providing the mobile device with: (1) - j - local storage memory of the local storage database, which is: in the reading mobile device 'and has the broad two wide ^ ^ 126473.doc 200833075 (ii) an ADM, which resides in the mobile device, selects an advertisement message; and (iii) an event detector that resides in the mobile device Detecting at least one event of the mobile device; detecting (b) using the event detector to detect occurrence of one of the at least one event (c) using the ADM to locally select at least one of the data stored in the database, And the at least one contextual response message is associated with the at least one event; the sentence (the sentence presents the at least one of the dependent advertising messages to the user on the mobile device; and a context The dependent advertisement (e) rewards the user for the user's consent to receive the at least message. 21. In the method of claim 20, the device presents a message to the user. /,,~y The at least one context-dependent advertisement at the action 22. In the method of claim 20, the number of display times on the device that pays the user's interest is determined to be based on the action at least - Context-dependent advertising message ΜΝΟ · · · 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如 如The method of claim 20, wherein the at least one of the group consists of: one of the dialed numbers occurs, one of the caller numbers occurs, one, and the waiting number is included Event 126473.doc 200833075 The event, the database information about the dialed number, the ancient M, the negative database of the waiting phone number, the news, the cautious information about the caller number, one The location of the device, the local time on the device, ° JU, a reminder - the indication of the device and the occurrence of _, the occurrence of one of the morning alarms, the receipt of a coded message, the use of 25. The method of claim 2, wherein the local storage memory is a high capacity SIM card that operates to store the local storage database. The method further includes the following steps: (1):: presenting to the user a number of display times of the advertiser's advertisement information on the mobile device to the advertiser. 0 126473.doc 200833075 VII. Designated representative Figure·· (1) The representative representative of the case is: (1). (b) A brief description of the symbol of this representative: 10 Advertiser 12 Contract 14 MNO 16 Advertising object 18 User display 24 SIM card 26 Event detector 28 Event 30 ADM 32 Media processor 34 Event report 8. If there is a chemical formula in this case, please disclose the chemical formula that best shows the characteristics of the invention: (none) 126473.doc