TW200809678A - Multimedia matching system and the method thereof - Google Patents
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200809678 九、發明說明： 【發明所屬之技術領域】 本發明係有關於一種多媒體媒合系統的技術領域，尤其係特 別有關於為設置在不同地點、具有不同數量之播放裝置的複數個 播放端之間，提供一開放的系統平台，以為其交換播放廣告進行 媒合的技術領域。 【先前技術】 在現今社會中，多媒體應用處處可見，例如，在多個公司行 號、商店、地點設置多個顯示裝置，如電視、電腦螢幕、投影設 備、光電顯示螢幕、或是其他顯示器等，以播放不同的多媒體内 容，包括節目、新聞、廣告、宣導片、教學課程等，甚至可結合 叫號系統、結帳系統、收銀系統、廣告系統等等，使得多媒體的 播放相當有變化性，並且能分別符合不同地點、不同使用者的需 求，因此，應用更加廣泛。 經由電腦及網路來播放多媒體已是相當習知的技術，由於經 由網路播放多媒體具有快速傳播、廣泛流傳、且其成本低廉等多 種優點，因此網路廣告在近年來相當的興盛。然而，在特定地點 設置播放裝置來播放廣告的方式，仍具有其特定的廣告效益及優 點，因此還是廣受一般廣告主的重視。但此類非屬於網路廣告的 廣告委託、播放作業中，欲託播廣告的廣告主往往不易依據其需 求來選擇適當的廣告播放地點以獲得最佳的廣告效益，而有意願 接受委託來播放廣告的廣告播放地點，也經常缺乏適當的管道來 獲得廣告主欲委託廣告的訊息，更是不易自行接獲廣告委託來進 行播放。因此，託播者和廣告播放地點之間，往往因沒有合適的 5 200809678 媒合、仲介系統，且資訊不易流通，而難以獲得良好的配合及順 利的完成廣告委託。 此外，許多企業或服務單位例如銀行、醫院、政府單位等， 往往將多媒體播放系統與其他系統如叫號系統、收銀系統等結合 ，讓民眾可以在等待時間時來瀏覽多媒體内容，例如廣告、宣導 片或新聞等。此類系統提供了多重功能且具有相當的便利性，但 其缺點是通常只能夠用來播放該企業或服務單位的多媒體内容， 重複率太高容易使民眾失去興趣，而該系統由於主要並非以播放 廣告來獲利，因此難以和一般廣告系統相連，藉以播放其他企業 之相關資訊或其他廣告，使得該系統的應用無法再擴展。 習知技術中，網路廣告甚至是網路交易、有價資訊的媒合、 仲介系統已發展的相當成熟。尤其在一般網頁、網站上的廣告， 為了讓託播者節省經費，只對其所設定的特定對象來進行廣告、 或是讓有興趣的人自行點閱，此類技術亦已應用的相當普遍。但 是，對於設置在不同地點、對廣泛不特定大眾進行播放、經由顯 示裝置來播放廣告的傳統廣告或多媒體系統，目前卻仍沒有一個 開放的系統平台，來為想要委託廣告的託播者和有意願接受委託 來播放廣告的廣告播放地點，進行媒合及管理整個廣告託播作業 。此外，對於已具有播放裝置的多媒體系統來說，目前習知技術 中，也缺乏一個可以讓複數個多媒體系統之間，依據其顯示裝置 、特徵條件等來進行媒合，以交換播放廣告或是多媒體内容，使 得各企業的多媒體系統可以更加多方面應用。 前案如中華民國專利公告第479184號「自動媒合託播者與廣 告對象之系統以及植基於系統之媒合方法」中，其為媒合託播者 和廣告對象提出了 一種解決方案，然而主要是應用在網路上的廣 6 ⑧ 200809678 告傳遞上，託播者可事先設定廣告對象的條件等，而一般網路之 使用者可輸入其所接受的廣告内容及其個人條件，經由該前案技 術進行媒合後，提供符合條件的廣告對象名單給託播者確認，再 將廣告經由網路發送給廣告對象，而收到廣告的廣告對象於接收 後可以決定是否讀取，唯有當廣告對象讀取該廣告後，才會計算 媒合及傳遞廣告服務費，並回饋給讀取該廣告之廣告對象一回饋 利益。 另一前案如中華民國專利第523697號「廣告自動交易系統及 其方法」，其提出了一種廣告自動交易系統及方法，係用於主從架 構中，應用在網路/網站上的廣告，可依據網站的流量、時間、廣 告位置、是否舉辦活動等各種因素，作為評估廣告成效的相關數 字，然後產生一廣告時程表，傳送給客戶裝置，讓客戶可以直接 點選所需要的廣告時段欄位傳送到伺服器要求進行交易，再由伺 服器確認是否完成交易，並回覆客戶裝置。 又一前案如中華民國專利第536676號「控制廣告的傳送之方 法及裝置」，其提出了一種針對從傳送端，將被登錄在該傳送端之 分配給每個視聽者的廣告資料，傳送至前述視聽者接收機的廣告 配送方法，其主要技術特徵在於對各視聽者的接收機（如電腦、電 話等個人裝置）來記錄各視聽者的特性，然後由儲存有多個廣告的 一傳送端，將廣告分配給每個視聽者，且針對分配在每個視聽者 的各廣告，根據廣告的特性及視聽者的特性，來決定對視聽者接 收機傳送廣告的優先順序、傳送次數等。 ,上述之前案中，確實已對一般網路上廣告之媒合、交易、控 管等提出了解決方案，然而，這些技術並不適用在具有特定顯示 裝置的多媒體媒合及控管，由於許多顯示裝置係設置在不同地點 200809678 、其數量或效益也都大不相同，甚至可能具有不同的特徵條件， 願意接受委託廣告的種類、費用及播放時間等也都可能有不同的 設定，習知的解決方案或前案技術無法考量到這些因素，因而無 法適用。此外，這些習知技術同樣也無法應用來為複數個多媒體 系統進行媒合以交換播放多媒體内容或廣告。 因此，為了能為解決上述問題，發明人經過潛心研究，提出 一種多媒體媒合系統及方法，適用於設置在不同地點、具有不同 數量的顯示裝置之間，為多媒體系統之間進行媒合以交換播放多 媒體内容，或是為欲託播廣告的託播端和擁有顯示裝置的播放端 來進行媒合，以為設置在不同地點、具有不同數量的顯示裝置來 提供一通暢的交易管道，並獲得最佳的多媒體播放效果。 【發明内容】 本發明之一目的係在於提出一種多媒體媒合系統及方法，用 來為設置在不同地點、具有不同數量之播放裝置的複數個多媒體 系統之間進行媒合，讓多媒體系統之間可以便利地交換播放多媒 體内容，以增加各多媒體系統的應用效益，且讓多媒體内容播放 頻率更加普及、相互提升播放效益、而無需增加額外成本費用。 本發明之另一目的係在於提出一種多媒體媒合系統及方法， 用來為設置在不同地點、具有不同數量之播放裝置的複數個多媒 體系統，提供一開放的媒合平台，且可分別依據託播者請求、播 放者請求、或是自動媒合等多種模式，依據多媒體内容的需求和 多媒體系統的相關條件等來進行媒合，使得多媒體媒合方式更加 多元化，且讓媒合結果更能符合託播者和播放者雙方的利益。 本發明之另一目的係在於經由本發明的系統及方法，可廣泛 200809678 應用各種顯示裝置作為播放裴置，除了一般專門用來播放廣告的 店内廣告系統、電子廣告看板系統、或是公共資訊提供系統之外 ，更可將一般商店的電腦螢幕或電視、銀行的叫號系統顯示器、 自動櫃員機、資訊站（Kiosk)、甚至是各種型態的顯示器等，增加 其功此來兼做播放裝置，以使得多媒體内容播放更加有彈性、效 益更加廣泛、且讓處處皆可成為一多媒體播放系統等。 依據本發明之一特色，本發明提出一種多媒體媒合系统，— 種多媒體媒合系統，應用於_媒合端和複數個播放端之間，為該 複數個播放端之間媒合以進行多媒體内容的交換播放，其中，該 媒合端和該複數個播放端係經由一通訊網路互相通訊鏈結，該複 數個播放端包含有至少一顯示裝置用以播放多媒體内容，且其 中’該媒合端係包含有：一儲存模組，用以儲存該複數個播放端 之特徵資料、所欲交換播放的多媒體内容、條件資料；一媒合模 組，用以依據一請求交換播放多媒體内容之播放端其本身特徵資 料及多媒體内容的條件資料，和其他播放端的特徵資料及多媒體 内容的條件資料進行媒合，以產生一媒合結果，其中，該媒合結 果包含是否有符合交換播放多媒體内容之播放端資料，一排程模 組，用以依據該媒合結果中一符合交換播放多媒體内容之播放 端，模擬安排該符合交換播放多媒體内容之播放端的播放排程， 並於該符合交換播放多媒體内容之播放端接受該媒合結果及播放 排程時，將該播放排程及其對應的多媒體内容，傳送至該符合交 換播放多媒體内容之播放端以供該播放端依據該播放排程在其顯 示裝置上進行多嬅體内容的播放；以及，一通訊模組，用以經由 該通訊網路與該複數個播放端進行通訊。 依據本發明之另一特色，本發明提出另一種多媒體媒合系統 ⑤ 9 200809678 ，應用於一媒合端和複數個播放端之間，為複數個託播者和该複 數個播放端之間媒合以進行多媒體内容的委託播放，其中，該媒 合端和該複數個播放端係經由一通訊網路互相通訊鏈結，談複數 個播放端包含有一個以上之顯示裝置用以播放多媒體内容，且其 中，該媒合端係包含有··一儲存模組，用以儲存該複數個播放端 之特徵資料、該託播者所欲託播的多媒體内容、條件資料；一媒 合模組’用以依據一託播者的請求及其多媒體内容、條件資料以 媒合出符合其條件的播放端、依據一播放端的請求及其特徵資料 _ 以媒合出適合播放的多媒體内容、以及依據該託播者、播放端事 先設定的條件資料、特徵資料等以自動進行媒合等其中任一種方 式進行媒合，以產生一媒合結果，其中，該媒合結果包含是否有 - 符合交換播放多媒體内容之播放端資料；一排程模組，用以依據 . 該媒合結果中一符合交換播放多媒體内容之播放端，模擬安排該 符合播放多媒體内容之播放端的播放排程，並於該符合播放多媒 體内容之播放端接受該媒合結果及播放排程時，將該播放排程及 其對應的多媒體内容，傳送至該播放端以供該播放端依據該播放 ® 排程在其顯示裝置上進行多媒體内容的播放；以及，-通訊模組 ，用以經由該通訊網路與該播放端及該託播者之終端裝置通訊。 依據本發明之另-特色，本發明提出—種多媒體媒合方法， 應用於-媒合端和複數個播放端之間，為該複數個播放端之間媒 合以進行多媒體内容的交換播放，其中，該媒合端和該複數個播 放端係經由一通訊網路互相通訊鏈結，該複數個播放端包含有一 個以上之顯示裝置用以播放多媒體内容，且其中，該方法包含有 以下步驟··儲存該複數個播放端之特徵資料、所欲交換播放的多 媒體内容、條件育料；依據-請求交換播放多媒體内容之播放端 200809678 其本身特徵資料及多媒體内容的條件資料，和其他播放端的特徵 資料及多媒體内容的條件資料進行媒合，以產生一媒合結果，其 中，該媒合結果包含是否有符合交換播放多媒體内容之播放端資 料；依據該媒合結果中一符合交換播放多媒體内容之播放端，模 擬安排該符合交換播放多媒體内容之播放端的播放排程；以及， 於該符合交換播放多媒體内容之播放端接受該媒合結果及播放排 私時，將該播放排程及其對應的多媒體内容，傳送至該符合交換 播放多媒體内容之播放端以供該播放端依據該播放排程在其顯示 裝置上進行多媒體内容的播放。 依據本發明之另一特色，本發明提出另一種多媒體媒合方法 ’應用於一媒合端和複數個播放端之間，為複數個託播者和該複 數個播放端之間媒合以進行多媒體内容的委託播放，其中，該媒 合端、該複數個播放端及該託播者之終端裝置係經由一通訊網路 互相通訊鏈結，該複數個播放端包含有一個以上之顯示裝置用以 播放多媒體内容，且其中，該方法係包含有下列步驟··儲存該複 數個播放端之特徵資料、該託播者所欲託播的多媒體内容、條件 資料；依據一託播者的請求及其多媒體内容、條件資料以媒合出 符合其條件的播放端、依據一播放端的請求及其特徵資料以媒合 出適合播放的多媒體内容、以及依據該託播者、播放端事先設定 的條件資料、特徵資料等以自動進行媒合等其中任一種方式進行 媒合，以產生一媒合結果，其中，該媒合結果包含是否有符合交 換播放多媒體内容之播放端資料；依據該媒合結果中一符合交換 播放多媒體内容之播放端，褐擬安排該符合播放多媒體内容之播 放端的播放排程；以及，於該符合播放多媒體内容之播放端接受 該媒合結果及播放排程時，將該播放排程及其對應的多媒體内容200809678 IX. Description of the Invention: [Technical Field] The present invention relates to the technical field of a multimedia mediation system, and more particularly to a plurality of playback terminals for different locations and having different numbers of playback devices. In the meantime, an open system platform is provided for the technical field of mediation for the exchange of broadcast advertisements. [Prior Art] In today's society, multimedia applications can be found everywhere, for example, setting multiple display devices such as televisions, computer screens, projection devices, photoelectric display screens, or other displays in a plurality of company lines, stores, and places. In order to play different multimedia content, including programs, news, advertisements, propaganda films, teaching courses, etc., even combined with the call number system, checkout system, cash register system, advertising system, etc., making multimedia playback quite variability And can meet the needs of different locations and different users, so the application is more extensive. It is a well-known technology to play multimedia through computers and networks. Because of the many advantages of fast dissemination, widespread circulation, and low cost through multimedia playing on the Internet, online advertising has prospered in recent years. However, the way in which a playback device is set up to play an advertisement at a specific location still has its specific advertising benefits and advantages, and is therefore highly valued by general advertisers. However, in such advertising commissions and playback operations that are not online advertisements, advertisers who want to broadcast advertisements are often not easy to select the appropriate advertisement placement location according to their needs to obtain the best advertising benefits, and are willing to accept the commission to play. Advertising advertisements often lack proper channels to obtain the information that advertisers want to advertise, and it is not easy to receive advertisements for playback. Therefore, between the broadcaster and the advertisement broadcast location, there is often no suitable 5 200809678 mediation, intermediary system, and the information is not easy to circulate, and it is difficult to obtain good cooperation and smooth completion of advertising commission. In addition, many enterprises or service units such as banks, hospitals, government units, etc. often combine multimedia playback systems with other systems such as calling systems, cashier systems, etc., so that people can browse multimedia content while waiting for time, such as advertising and publicity. Guide or news, etc. Such systems provide multiple functions and are quite convenient, but have the disadvantage that they can only be used to play multimedia content of the enterprise or service unit. The repetition rate is too high and the interest is lost. The system is mainly not Playing ads to make money, so it is difficult to connect with the general advertising system, in order to play other companies related information or other advertising, so that the application of the system can no longer expand. In the prior art, online advertising and even online transactions, mediation of valuable information, and intermediary systems have developed quite maturely. Especially in general webpages and advertisements on websites, in order to save money for the broadcasters, only to advertise specific objects set by them, or to let interested people read them by themselves, such technologies have been widely used. . However, there is still no open system platform for traditional advertisements or multimedia systems that are set up in different locations, broadcast to a wide range of unspecified masses, and play advertisements via display devices, for the broadcasters who want to commission advertisements and There is a willingness to accept the commissioned to play the ad's ad play location, to match and manage the entire ad trailer. In addition, for a multimedia system that already has a playback device, there is also a lack of a conventional multimedia technology that allows a plurality of multimedia systems to be combined according to their display devices, feature conditions, etc., to exchange advertisements or The multimedia content enables the multimedia systems of various enterprises to be applied in more aspects. The former case, such as the Republic of China Patent Bulletin No. 479184, "Automated Media Consignor and Advertising Object System and System-Based Media Combination Method", proposes a solution for the media consignor and the advertising object. The application is mainly applied to the public on the Internet. The broadcaster can set the conditions of the advertisement target in advance, and the users of the general network can input the advertisement content and personal conditions they accept, via the former. After the mediation of the case, the list of eligible advertisement objects is provided to the consignor for confirmation, and then the advertisement is sent to the advertisement object via the network, and the advertisement object receiving the advertisement can decide whether to read or not after receiving, only when After the advertisement object reads the advertisement, the mediation and delivery service fee are calculated, and the feedback object of the advertisement object that reads the advertisement is returned. Another predecessor is the "Advertising Automated Trading System and Method" of the Republic of China Patent No. 523697, which proposes an automatic ad trading system and method for use in a master-slave architecture for advertising on a web/web site. According to the website's traffic, time, advertising location, whether to hold activities and other factors, as a relevant number to evaluate the effectiveness of the advertising, and then generate an advertising schedule, transmitted to the client device, allowing customers to directly select the desired advertising time The field is transmitted to the server for transaction, and then the server confirms whether the transaction is completed and responds to the client device. Another predecessor is the "Method and Apparatus for Controlling the Transmission of Advertisements" of the Republic of China Patent No. 536676, which proposes an advertisement for the distribution of advertisement data to be distributed to each viewer from the transmission end. The main technical feature of the advertisement delivery method to the viewer receiver is that the characteristics of each viewer are recorded for each viewer's receiver (such as a personal device such as a computer or a telephone), and then transmitted by a plurality of advertisements. At the end, an advertisement is assigned to each viewer, and for each advertisement assigned to each viewer, the priority order, the number of transmissions, and the like for transmitting the advertisement to the viewer receiver are determined according to the characteristics of the advertisement and the characteristics of the viewer. In the previous case, it has indeed proposed solutions for media matching, trading, and control of advertisements on the general Internet. However, these technologies are not applicable to multimedia mediation and control with specific display devices, due to many displays. The equipment is installed in different locations 200809678, the quantity or benefit is also very different, and may even have different characteristic conditions. The type, cost and playing time of the willingness to accept the commissioned advertisement may also have different settings, and the conventional solution The program or the prior art cannot take these factors into account and therefore cannot be applied. Moreover, these prior art techniques are also not applicable to mediating a plurality of multimedia systems to exchange multimedia content or advertisements. Therefore, in order to solve the above problems, the inventors have deliberately studied and proposed a multimedia mediation system and method, which are suitable for being arranged in different places and having different numbers of display devices for mediation and exchange between multimedia systems. Play multimedia content, or match the broadcast end of the advertisement to be broadcasted and the playback end of the display device, so as to provide a smooth transaction pipeline with different numbers of display devices installed in different places, and obtain the most Good multimedia playback. SUMMARY OF THE INVENTION One object of the present invention is to provide a multimedia mediation system and method for mediating between multiple multimedia systems installed in different locations and having different numbers of playback devices, allowing multimedia systems to The multimedia content can be conveniently exchanged to increase the application efficiency of each multimedia system, and the multimedia content playing frequency is more popular, and the playback benefits are mutually enhanced without additional cost. Another object of the present invention is to provide a multimedia mediation system and method for providing an open mediation platform for a plurality of multimedia systems installed in different locations and having different numbers of playback devices, and Multiple modes, such as a podcast request, a player request, or an automatic mediation, are based on the requirements of the multimedia content and the related conditions of the multimedia system, so that the multimedia mediation method is more diversified, and the mediation result is more capable. It is in the interest of both the broadcaster and the player. Another object of the present invention is to apply various display devices as a playback device through the system and method of the present invention in a wide range of 200809678, in addition to an in-store advertising system, an electronic advertising billboard system, or a public information service generally used to play advertisements. In addition to the system, you can add the computer screen or TV of the general store, the call system display of the bank, the ATM, the kiosk, and even various types of displays to the playback device. In order to make the multimedia content play more flexible, more effective, and can be a multimedia playback system everywhere. According to a feature of the present invention, the present invention provides a multimedia mediation system, which is a multimedia mediation system, which is applied between a mediation end and a plurality of play ends, and mediates between the plurality of play ends for multimedia. The exchange of the content, wherein the mediation end and the plurality of play ends are mutually communicated via a communication network, the plurality of play ends including at least one display device for playing multimedia content, and wherein the mediation The end system includes: a storage module for storing feature data of the plurality of playing ends, multimedia content to be exchanged, and condition data; and a media combination module for playing and playing multimedia content according to a request exchange The condition data of the characteristic data and the multimedia content are matched with the characteristic data of the other playing end and the condition data of the multimedia content to generate a match result, wherein the match result includes whether the multimedia content is compatible with the exchange play. The playing end data, a scheduling module, is configured to play the multimedia content according to the matching result in the matching result The playback schedule is matched with the playback schedule of the playback end of the multimedia content, and the playback schedule and its corresponding multimedia are received when the playback end that matches the playback of the multimedia content accepts the match result and the play schedule. The content is transmitted to the playing end of the exchange-playing multimedia content for the playing end to play the multi-body content on the display device according to the playing schedule; and a communication module is configured to communicate with the communication module via the communication network The plurality of players communicate. According to another feature of the present invention, the present invention provides another multimedia mediation system 5 9 200809678, which is applied between a mediation end and a plurality of play ends, and is a medium between a plurality of broadcasters and the plurality of play ends. Cooperating with the multimedia content, wherein the mediation terminal and the plurality of playback terminals communicate with each other via a communication network, and the plurality of playback terminals include more than one display device for playing multimedia content, and The mediation end includes a storage module for storing feature data of the plurality of play ends, multimedia content and condition data that the caller wants to broadcast, and a mediation module According to the request of a consignor and its multimedia content and condition data, the player corresponding to the condition, the request according to a player and the feature data thereof are combined to mediate the multimedia content suitable for playing, and according to the support The player, the condition data set in advance by the player, the feature data, and the like are automatically combined in a manner such as mediation to generate a match result, wherein The result of the matchmaking includes whether there is a data corresponding to the playing end of the exchange playing multimedia content; a scheduling module is used for the basis. The matching end of the matching result plays a multimedia content corresponding to the exchange, and the simulation arranges the matching multimedia content The playing schedule of the playing end, and when the playing end that matches the playing multimedia content accepts the matching result and the playing schedule, the playing schedule and the corresponding multimedia content are transmitted to the playing end for the playing end And playing the multimedia content on the display device according to the play® schedule; and, the communication module is configured to communicate with the play end and the terminal device of the broadcaster via the communication network. According to another feature of the present invention, the present invention provides a multimedia mediation method, which is applied between a mediation end and a plurality of play ends, for mediating the plurality of play ends to exchange and play multimedia content. The mediation end and the plurality of play ends are communicated with each other via a communication network, and the plurality of play ends include one or more display devices for playing multimedia content, and wherein the method includes the following steps: · storing the characteristic data of the plurality of playing ends, the multimedia content to be exchanged for playing, and the conditional breeding; the playing end 200809678 of the multimedia content is exchanged according to the request - and the condition data of the multimedia content and the characteristics of the other playing end The conditional data of the data and the multimedia content are combined to generate a match result, wherein the match result includes whether there is a play end data conforming to the exchange playing multimedia content; according to the match result, one of the matches is for playing the multimedia content. The playing end simulates the playing of the playing end that is compatible with the exchange of playing multimedia content. And scheduling, when the playing end that matches the playing multimedia content accepts the matching result and playing the smuggling, transmitting the playing schedule and the corresponding multimedia content to the playing end that is compatible with the playing multimedia content The playing end plays the multimedia content on the display device according to the playing schedule. According to another feature of the present invention, the present invention provides another multimedia mediation method for applying between a mediation terminal and a plurality of playback terminals, for mediating between a plurality of mediators and the plurality of playback terminals. Delegate playback of the multimedia content, wherein the mediation terminal, the plurality of playback terminals, and the terminal device of the carrier are communicated with each other via a communication network, and the plurality of playback terminals include one or more display devices for Playing the multimedia content, and wherein the method comprises the following steps: storing the feature data of the plurality of playing ends, the multimedia content and the condition data that the caller wants to broadcast; according to a request of the carrier The multimedia content and the conditional data are combined with the playing end that meets the conditions thereof, the multimedia content suitable for playing according to the request of a playing end and the characteristic data thereof, and the condition data set in advance according to the broadcaster and the playing end, The feature data or the like is subjected to mediation in any one of automatic mediation to generate a match result, wherein the match result includes The playing end data corresponding to the exchange playing multimedia content is provided; according to the playing end of the matching result, the playing end that matches the playing multimedia content is arranged, and the playing schedule corresponding to the playing end of the playing multimedia content is arranged; and the multimedia content is matched in the matching When the player accepts the match result and the play schedule, the play schedule and its corresponding multimedia content
11 200809678 ，傳送至該播放端以供該播放端依據該播放排程在其顯示裝置上 進行多媒體内容的播放。 為使貴審查委員能進一步瞭解本發明之架構、特徵及功能 ，茲附以圖式及其具體實施方式詳細說明如後。 【實施方式】11 200809678, transmitted to the playing end for the playing end to play multimedia content on its display device according to the playing schedule. In order to enable the reviewing committee to further understand the structure, features and functions of the present invention, the drawings and their specific embodiments are described in detail below. [Embodiment]
本發明之目的、優點和特色由以下實施例之詳細說明及圖式 當可更加明白，該實施例係作為實施方式之舉例說明，其目的是 為方便詳加說明本發明，而非用以限定本發明。其中，本發明所 提及之多媒體内容，包含但不限定為影像、動晝、圖片、聲音、 文字、資料、檔案、程式等其中之任一、或其中任二種以上之組 合，其應用形式可能是廣告、新聞、節目、宣傳/宣導片、訊息發 布或其他等。The present invention is exemplified by the following detailed description of the embodiments of the invention, and this invention. The multimedia content mentioned in the present invention includes, but is not limited to, any one of image, animation, picture, sound, text, data, file, program, and the like, or a combination of two or more thereof, and an application form thereof. It could be an advertisement, a news, a show, a promotion/promotion, a message, or the like.
本發明提出第一實施例是應用在為複數個多媒體系統之間媒 合以進行多媒體内容的交換播放，所提出的多媒體媒合系統架構 示意圖，請參考第一圖，包含有一媒合端（ίο)以及複數個播放端 (20A〜C)，其中，每一個播放端（20A〜C)包含有至少一個控制裝置 (202)和複數個顯示裝置（204)，且該媒合端（10)和播放端（20A〜C) 係經由一通訊網路（30)互相鏈結及進行通訊。該控制裝置（202)可 以是一個人電腦、筆記型電腦、伺服器或是其他可用以進行計算 及控制的專用計算器，並具有通訊模組/裝置功能以與媒合端（10) 進行通訊，該顯示裝置（204)可以是一電腦螢幕、電視、投影機、 電子看板、LCD螢幕、LED顯示器或是其他可用來進行顯示的顯 示器，該通訊網路(30)可以採用網際網路、企業網路、專線、有線 通訊網路和無線通訊網路等其中任何一種通訊網路，亦可以是其 12 200809678 中任二種以上所組合而成的通訊網路。 該媒合端⑽主要元件架構請參考第二圖，其主要 — 儲存模組（102)、-媒合模組(1〇4)、一排程模組（1〇6)以及一 3 “ 組⑽），以下絲配合第—實施例，詳細地說明各模=模 特徵。該第-實施例是為複數個多媒體系統之間媒合=及 體内谷的父換播放，其巾，該複數個多媒體系統 ^某 放端⑽〜〇,其主要可糊放自身之多媒體内容，播The first embodiment of the present invention is applied to mediating a plurality of multimedia systems for multimedia content exchange and playback. The schematic diagram of the proposed multimedia mediation system architecture, please refer to the first figure, including a mediation end (ίο And a plurality of playing ends (20A-C), wherein each of the playing ends (20A-C) includes at least one control device (202) and a plurality of display devices (204), and the mediating end (10) and The playing ends (20A to C) are linked and communicated to each other via a communication network (30). The control device (202) can be a personal computer, a notebook computer, a server or other dedicated calculator for calculation and control, and has a communication module/device function to communicate with the mediation terminal (10). The display device (204) can be a computer screen, a television, a projector, an electronic signboard, an LCD screen, an LED display or other display that can be used for display. The communication network (30) can use an internet or a corporate network. Any one of the communication networks, such as the dedicated line, the wired communication network, and the wireless communication network, may also be a communication network composed of two or more of the 12 200809678. Please refer to the second figure for the main component structure of the media terminal (10). The main ones are: storage module (102), mediation module (1〇4), one-distribution module (1〇6) and one 3” group. (10)), the following wire, in conjunction with the first embodiment, describes each mode = mode feature in detail. The first embodiment is for the mediation of a plurality of multimedia systems = and the parent of the body valley to play, the towel, the plural Multimedia system ^ some end (10) ~ 〇, which can mainly paste their own multimedia content, broadcast
其他系統來交換播放多媒體内容。 Μ與 “儲存板組（i 02)主要係用以儲存該播放端(黯 料及其所欲交換播放的多媒體内容、條件資料等。1中，=資 端㈣八，之特徵資料和該多媒體内容及其條件資料等，可== (2GA〜C)之控制裝置(2G2)來輸人，或是連接到其他電腦、乂 二=以掏取所㈣料;而該播放端(2〇A〜c)之特徵資料主要 5亥播放端(20A〜C)之流動人員相關資料(例如每小時的 &動人貝數量、流動人員的性別/年齡/偏好⑽力等特徵）、所在 地·Γ、營業額、所設置之顯示裝置(綱)的數量/種類/可播放時段 、疋否接《換播放、可接受交換播放多媒體内容的形式/種類等 。而❹媒體内容主要讀位資料形式儲存，且其條件資料主要 包^有：該多媒體内容形式/種類、擬交換之播放端的流動人員相 關貝枓、所在地點、營業額、顯錢置數量/種類/可播放時段等等 。更進—步時’該多媒體内容之條件資料更可狀有優先順序、 重要性比率、是否為必要條件等，以供後續進行媒合時可綜合參 考各條件㈣先順序、重要性和是否為必歸件㈣素，來㈣ 綜合判斷。 忒媒合才果組（1〇4)之主要功能’係依據欲進行交換播放多媒错 200809678Other systems exchange audio content. Μ and the "storage board group (i 02) is mainly used to store the player (the multimedia content, condition data, etc., which are to be exchanged and played, etc., 1 , = (4) eight, the feature data and the multimedia content And its condition data, etc., can be == (2GA~C) control device (2G2) to input, or connect to other computers, 乂二= to pick up the (four) material; and the play end (2〇A~ c) Characteristic data Mainly related to the mobile personnel of the 5 Hai play end (20A~C) (such as the hourly & number of moving people, gender/age/preference (10) force of the mobile worker), location, business, business The amount, type, or playable period of the displayed display device (class), whether or not to change the format, the form/category of the multimedia content that can be exchanged and played, and the media content is stored in the form of the main reading data, and The conditional data mainly includes: the multimedia content form/category, the mobile personnel related to the playing end of the exchange to be exchanged, the location, the turnover, the amount of money set/category/playable time period, etc. 'The conditional information of the multimedia content is more If there is a priority order, an importance ratio, whether it is a necessary condition, etc., for subsequent mediation, a comprehensive reference can be made to each condition (4) first order, importance, and whether it is a mandatory (four) element, and (4) comprehensive judgment. The main function of the fruit group (1〇4) is based on the desire to exchange and play the media error 200809678
裎:之播放端的明求处该儲存模組（1〇2)所儲存的資料令，依據 ^出請求之播放端本相特徵資料及多媒體内容的條件資料，和 八他播放端(20Α〜C)的特徵f料及多媒體内容的條件資料，更進一 步貝/綜合歧各多制㈣之條件諸的優先餐、重要性比率 二是否為必要條件等，來進行媒合以產生符合交換播放多媒體内 4媒合結果’賴合結果包含是否有符合交換誠多媒體内容 的複數個播放端(20A〜〇。該媒合結果中可能含有一個以上符人交 換的播放似其雜詩及多媒《容條件資财，以供賴合 模組⑽)從其中選擇-個或—個以上較佳之播放端來進行後續處 理，或是料顯示出-個以上符合交換_放端以供提出請求的 播放端來自行選擇。 當’該媒合結果中沒有任何—個符合交換賴放端時，該媒 合模組_)更進-步時，可經由修改各條件㈣的優先順序和重 射生比料，媒合出-種以上㈣合結果以提供請求交換的播放 端⑽〜C)來參考及選擇，並依據媒合符合程度、媒合優先順序否 或純粹依照順序等來予以標示編號或代號，並可進—步針對每一 種媒合結果來事先㈣錢放效錢特徵分析等提供請求交換 播放多媒體内容的託播端來評估。 、 此外，該媒合模組（1〇4)更進一步還可為多方的播放端 (肅〜C)來進行多方的媒合，例如，將多個有意交換播放多媒體内 谷的播放端(2GA〜C)，依據其特徵資料及多媒體内容條件資料，更 可依據多方多媒體内容之條件資料的優先順序、重要性比率、是 否為必要條件等，來進行多方的媒合並產生符合多方之交換播放 多媒體内容的媒合結果。 該排程模組（106)，係用以依據上述媒合模組（1〇4)所媒合出來 200809678 的媒合結果，來模擬安排擬交換播放多媒體内容之播放端（20A〜C) 的播放排程，確認媒合結果中雙方或多方的播放端（20A〜C)是否有 適合時段來播放多媒體，並將該模擬安排的播放排程呈現給該播 放端（20A〜C)·覽，以做進一步的减認。 當媒合模組（104)之媒合有一種以上之媒合結果時，該排程模 組（106)可以依據該一種以上之媒合結杲的編號來依序分別或同時 模擬安排擬交換播放多媒體内容之播放端（20A〜C)的播放排程。如 果無法適當地安排妥媒合結果中雙方或多方的播放端（20A〜C)的 I 播放排程’或其中某播放端（2〇A〜〇不接受該廣告播放排程，則該 排程模組（106)可將模擬安排失敗的訊息傳回該媒合模組（1〇4)，由 該媒合模組（104)修改該多媒體内容之條件資料或是調整優先順序 - 、重要性比率等再重新進行媒合以產生其他的媒合結果，再由該 排輕枳組（106)重新模擬安排廣告排程，/呈現給該播放端（20A〜C) 瀏覽及確認。 當擬交換播放多媒體内容之播放端（20A〜c)均接受該媒合結 果及其播放排程時，該排程模組（1〇6)更進一步即可將被確認接受 _ _放排程及其對應的多媒體内容，傳送該播放端(2GA〜C)，以供 该播放端（20A〜C)依據該播放排程在其顯示裝置上進行多媒體内 各的播放。 該通訊模組（108)主要係用以經由該通訊網路（3〇)與其他的檣 放端（20A〜C)通訊連絡，該通訊模組（1〇8)對應不同的通訊網路(3〇) 而可以採用不同之通訊裝置，其可以是一般市售可得之通訊裝复 及對應軟體，在此不再詳加贅述。 更進一步時，該媒合端（10)更可包含有一帳務處理模組以及 效益#估模組（第二圖中未顯示），該帳務處理模組主要係用以當 15 % 200809678 媒口 成媒合並執行交換播放多媒體内容之時來進行計費 、收費等帳務處理作酱> 下菜，例如母次收取該媒合仲介費用或是累入 矛力貝於進仃月結收費等；而該效益評估模組主要係用以當該 播频:〇A:C)執行播放排程時，可依據該播放端(20A〜C)的流動 人貝數Ϊ H員的性別/年齡/偏好/消費力等資料來評估其廣 告效益。 本《提出1二實施例是應用在為設置在不同地點、具有 +隨1之播放裝置的複數個播放端(嵐〜C)，分別依據託播者請 番*月求或是自動媒合等多種模式來進行媒合等，其中 2託播者係指委託播放多媒體内容之人，其可以是、也可以不 是Λ播放端(20A 〇，而該播放者即為該播放端(2〇A〜c)之管理者 . 心=例系統的主要架構及特徵均與前述大致相同，因而在此 不覆兒月八不同之處在於：該託播者、播放者可以經由該複 數個播放端(2〇Α〜C)與該媒合端⑽通訊，亦或是經由另一終端裝 置(第目中未錄員不）與該媒合端(1〇)通訊·，該儲存模組(搬)儲存有 該播放端(20Α〜C)之特徵資料及該託播者欲託播的多媒體内容、供 ⑩ 件胃料# ’且㈣合模組（104)則依據託播者的請求及其多媒體内 谷、條件㈣㈣合4符合其條件賴放端(2ga〜c)，或是依據 放端:20A〜C)的請求及其特徵資料媒合出適合播放的多媒體内容 ’或是依據託播者、播放端(2GA〜c)事先設定的條件資料、特徵次 料等以自動進行媒合等。 貝 該第二實施例特別適合應用在廣告的託播上，尤其當播玫端 (20A〜C)是-般商店時，其可以應用各種顯示裝置來作為播玫袭置 ’如電腦螢幕、電視、液晶顯示器、收銀系統之顯示器等，増加 其功能來兼做廣告播放裝置，可增加該商店的收人及顯示器的額裎: The content of the data stored in the storage module (1〇2) is based on the content data of the playback end and the condition data of the multimedia content, and the eight-player end (20Α~C) The characteristics of the materials and the conditional data of the multimedia content, further the conditions of the first-class (four) conditions, the priority meal, the importance ratio of the two are necessary conditions, etc., to match the production to match the exchange of playback multimedia 4 The results of the matchmaking result include whether there are multiple players that match the content of the exchange of multimedia content (20A~〇. The result of the match may contain more than one person exchanged and played like a miscellaneous poem and multimedia. For the processing module (10) to select one or more than one of the better playing ends for subsequent processing, or to display more than one of the matching _ release for the requesting player to select from the line. When there is no such match in the matchmaking result, the mediation module _) is further advanced, and the priority order and the retransmission ratio can be modified by modifying the conditions (4). - The above-mentioned (four) combination results are provided for reference and selection by providing the playback terminals (10) to C) for request exchange, and are marked or coded according to the degree of conformity of the match, the priority of the matchmaking, or simply in order, and may be entered into - Steps are provided for each of the matchmaking results to provide a request to exchange the broadcast content of the multimedia content in advance (four) money efficiency analysis. In addition, the media module (1〇4) can further perform multi-party mediation for multiple parties (Su~C), for example, multiple intentionally exchange play ends of the multimedia intra-valley (2GA) ~C), according to its characteristic data and multimedia content condition data, can also be based on the priority order of the multi-party multimedia content, the importance ratio, whether it is a necessary condition, etc., to carry out multi-party media merger to produce multi-party exchange play multimedia The result of the content of the match. The scheduling module (106) is configured to simulate the playing end (20A~C) of the multimedia content to be exchanged according to the mediation result of the 200809678 matched by the mediation module (1〇4). Playing the schedule, confirming whether the two or more play ends (20A~C) in the match result have a suitable time period to play the multimedia, and present the play schedule of the simulation arrangement to the play end (20A~C). For further reduction. When the matching of the mediation module (104) has more than one matching result, the scheduling module (106) may sequentially or simultaneously simulate the arrangement of the quasi-exchange according to the number of the more than one mediation node. Play the playback schedule of the playback end (20A~C) of the multimedia content. If it is not possible to properly arrange the I play schedule of the two or more players (20A~C) in the match result or one of the play ends (2〇A~〇 does not accept the advertisement play schedule, the schedule is The module (106) can transmit the message that the simulation arrangement fails to the mediation module (1〇4), and the mediation module (104) modifies the conditional data of the multimedia content or adjusts the priority order - importance The ratios and the like are re-matched to generate other match-up results, and then the row-and-small group (106) re-simulates the arrangement of the advertisement schedule, and presents it to the player (20A~C) for browsing and confirmation. When the playing end (20A~c) playing the multimedia content accepts the matching result and its playing schedule, the scheduling module (1〇6) can be confirmed to accept the __ scheduling and its corresponding The multimedia content is transmitted to the playing end (2GA~C) for the playing end (20A~C) to perform each play in the multimedia on the display device according to the playing schedule. The communication module (108) is mainly Used to communicate with other terminals (20A~C) via the communication network (3〇) Contact, the communication module (1〇8) corresponds to different communication networks (3〇) and can use different communication devices, which can be commonly available commercially available communication and corresponding software, no more detailed here. Further, the mediation end (10) may further include a accounting processing module and a benefit evaluation module (not shown in the second figure), and the accounting processing module is mainly used to be 15%. 200809678 When the media is merged into the media to perform the exchange and broadcast of the multimedia content, billing, charging, etc. are processed for the sake of the sauce. For example, the mother collects the fee for the mediation or surpasses the spear force. The fee evaluation module is mainly used to perform the broadcast schedule when the broadcast frequency: 〇A:C), according to the number of the mobile person (20A~C) of the player (20A~C) / Age / preference / spending power and other data to assess its advertising effectiveness. The "two embodiments" of the present invention are applied to a plurality of playback terminals (岚~C) for playing at different locations and having a playback device of +, respectively, depending on the carrier, such as requesting or automatically matching. A plurality of modes are used for mediation, etc., wherein the 2 caller refers to a person who is authorized to play the multimedia content, and may or may not be the player (20A 〇, and the player is the player (2〇A~) c) The manager. The main structure and features of the heart=example system are basically the same as the above, so the difference between the two is that the broadcaster and the player can pass through the plurality of play ends (2) 〇Α~C) communicating with the mediation terminal (10), or communicating with the mediation terminal (1〇) via another terminal device (not recorded in the first item), the storage module (moving) storage There are characteristic data of the playing end (20Α~C) and the multimedia content that the caller wants to broadcast, for 10 pieces of stomach material #', and the (4) module (104) is based on the request of the broadcaster and its multimedia. Valley, condition (4) (4) and 4 meet the requirements of the conditions (2ga ~ c), or according to the end: 20A ~ C) request and its characteristics The media mixes the multimedia content suitable for playback ’ or automatically performs mediation based on the condition data and feature details set by the broadcaster, the player (2GA~c) in advance. The second embodiment is particularly suitable for application on the advertisement of the advertisement, especially when the broadcast terminal (20A~C) is a general store, it can apply various display devices as the broadcaster, such as a computer screen, a television. The display of the liquid crystal display, the cash register system, etc., plus its function to serve as an advertising player, can increase the amount of the store’s revenue and display.
16 200809678 外功能。一般商店設置各種顯示裝置已是相當普遍的現象，但因 缺乏媒合資訊流通及便利的媒合平台，因此難以尋找到願意託播 廣告的託播者，多只能在商店前面自行架設看板布告，其能夠獲 得廣告委託者的青睞實相當有限。經由本發明之系統及方法，該 商店只需鏈結到該媒合端（10)，即可將自身的特徵資料上傳，並與 眾多的廣告委託者進行媒合，將大幅增加獲得廣告委託的機會， 並有效管理託播廣告的播放排程。 第三圖係為本發明所提出一種多媒體媒合方法的流程圖，應 • 用於一媒合端和複數個播放端之間，為該複數個播放端之間媒合 以進行多媒體内容的交換播放，其中，該媒合端和該複數個播放 端係經由一通訊網路互相通訊鏈結，該複數個播放端包含有一個 . 以上之顯不裝置用以播放多媒體内容，且其中，該方法包含有以 下步驟： 步驟S302,儲存該複數個播放端之特徵資料、所欲交換播放 的多媒體内容、條件資料； 步驟S304,依據一請求交換播放多媒體内容之播放端其本身 _ 特徵資料及多媒體内容的條件資料，和其他播放端的特徵資料及 多媒體内容的條件f料進行媒合，以產生_媒合結果，其中，該 媒合結果包含是否有符合交換播放多媒體内容之播放端資料； y驟S306依據该媒合結果中一符合交換播放多媒體内容之 播放端，模擬安排該符合交換播放多媒體内容之播放端的播放排 程；以及 步驟S308,於該符合交換播放多媒體内容之播放端接受該媒 合結果及播放排程時，將該播放排程及其對應的多媒體内容，傳 送至該符合交換播放多媒體内容之播放端以供該播放端依據該播16 200809678 External functions. It is quite common for general stores to set up various display devices. However, due to the lack of media communication platform and convenient mediation platform, it is difficult to find a broadcaster who is willing to broadcast advertisements, and more can only set up billboard advertisements in front of the store. The ability to get the favor of the advertiser is quite limited. Through the system and method of the present invention, the store only needs to link to the mediation end (10), and can upload its own feature data and match with a large number of advertising consignors, which will greatly increase the advertising commission. Opportunity, and effectively manage the playback schedule of the trailer. The third figure is a flow chart of a multimedia mediation method proposed by the present invention, which should be used between a media terminal and a plurality of playback terminals to mediate the multimedia content exchange between the plurality of playback terminals. Playing, wherein the mediation end and the plurality of play ends are mutually communicated via a communication network, and the plurality of play ends comprise one. The above display device is configured to play multimedia content, and wherein the method comprises The method has the following steps: Step S302: storing feature data of the plurality of playing ends, multimedia content to be exchanged, and condition data; and step S304, exchanging the playing end of the multimedia content according to a request, the trait data and the multimedia content The conditional data is combined with the characteristic data of the other playing end and the condition of the multimedia content to generate a _matching result, wherein the matching result includes whether there is a playing end data conforming to the exchange playing multimedia content; y step S306 is based on The matching result is in accordance with the playing end of the exchange playing multimedia content, and the simulation arranges the matching to play the multimedia And the playing schedule of the playing end of the content; and in step S308, when the playing end that matches the playing multimedia content accepts the matching result and the playing schedule, the playing schedule and the corresponding multimedia content are transmitted to the matching exchange Playing the playing end of the multimedia content for the playing end to play according to the broadcast
17 200809678 放排程在其顯示裝置上進行多媒體内容的播玫。 第四圖係為本發明所提出另一種多媒體媒合方法的流程圖， 應用於一媒合端和複數個播放端之間，為複數個託播者和該複數 個播放端之間媒合以進行多媒體内容的委託播放，其中，該媒合 端、該複數個播放端及該託播者之終端裝置係經由一通訊網路互 相通訊鏈結’該複數個播放端包含有一個以上之顯示裝置用以播 放多媒體内容，且其中，該方法係包含有下列步驟： 步驟S402，儲存該複數個播放端之特徵資料、該託播者所欲 託播的多媒體内容、條件資料； 步驟S404,依據一託播者的請求及其多媒體内容、條件資料 以媒合出符合其條件的播放端、依據一播放端的請求及其特徵資 料以媒合出適合播放的多媒體内容、以及依據該託播者、播玫端 事先設定的條件資料、特徵資料等以自動進行媒合等其中任一種 方式進行媒合，以產生一媒合結果，其中，該媒合結果包含是否 有符合交換播放多媒體内容之播放端資料； 步驟S406,依據該媒合結果中一符合交換播放多媒體内容之 播放端’模擬安排該符合播放多媒體内容之播放端的播放排程； 以及 步驟S408,於該符合播放多媒體内容之播放端接受該媒合結 果及播放排程時，將該播放排程及其對應的多媒體内容，傳送至 該播放端以供該播放端依據該播放排程在其顯示裝置上進行多媒 體内容的播放。 上述二種方法步驟中，更包含有以下步驟：依據設定各多媒 體内容之條件資料的優先順序、重要性比率、是否為必要條件等 資祝’來進行媒合以產生符合交換播放多媒體内容的媒合結果。 ⑧ 200809678 上述二種方法步驟中，更包含有以下步驟：調整各條件資料 的優先順序和重要性比率，以媒合出一種以上的媒合結果；依據 媒合符合程度、媒合優先順序或純粹依照順序等來予以標示編號 或代號，且針對每一種媒合結果來事先預估其播放效益和特徵分 析；以及，依據該一種以上之媒合結果的編號來依序分別或同時 模擬安排擬交換播放多媒體内容之播放端的播放排程。 上述二種方法步驟中，更包含有以下步驟：依據複數個有意 交換播放多媒體内容的播放端及其特徵資料及多媒體内容條件^ » 料’來進行多方媒合並產生符合交換播放多媒體内容的多方媒合 結果。 Λ 上述二種方法步驟中，更包含有以下步驟：當無法依據該媒 • 合結果模擬安排出適當的播放排程，或該播放端不接受該播放排 • 私時’將模擬安排失敗的訊息傳回；以及，修改該多媒體内容之 條件資料或是調整優先順序、重要性比率等再重新進行媒合以產 生其他的媒合結果。 上述二種方法步驟中，更包含有以下步驟：當媒合端完成媒 • 合並執行交換播放多媒體内容之時來進行計費、收費等帳務處理 作，，以及，當该播放端執行播放排程時，依據該播放端的流動 人員數I /瓜動人員的性別、年齡、偏好、消費力等資料來評估 其廣告效益。 如上所述l由本發明之系統及方法，可為設置在不同地點 、具有不同數量之播放裝置、具有不同條件之賊端和擬託播廣 告的託揭者之間，提供-開放、公開的系統或平台，並可使多媒 體媒合方式更加多元化、媒合結果更佳符合託播者和播放端的利 盈，且讓播放端之間可以相交換播放廣告，具有習知技術中所缺17 200809678 Place the program to broadcast multimedia content on its display device. The fourth figure is a flowchart of another multimedia mediation method proposed by the present invention, which is applied between a mediation end and a plurality of play ends, and is a combination between a plurality of broadcasters and the plurality of play ends. Performing a commissioned play of the multimedia content, wherein the mediation end, the plurality of play ends, and the terminal device of the caller communicate with each other via a communication network. The plurality of play ends include one or more display devices. The method includes the following steps: Step S402: storing feature data of the plurality of playing ends, multimedia content and condition data that the caller wants to broadcast; step S404, according to a tray The request of the broadcaster and its multimedia content and condition data are combined with the player that meets the conditions, the multimedia content suitable for playing according to the request of a player and the feature data thereof, and the video player according to the broadcaster and the broadcaster. The condition data, the characteristic data, and the like set in advance are combined in an automatic mediation manner to generate a match result, wherein The result includes whether there is a play end data conforming to the exchange playing multimedia content; step S406, according to the mediation result, a play end that matches the play play multimedia content is simulated to arrange the play schedule corresponding to the play end of playing the multimedia content; and the step S408. When the playing end that matches the playing multimedia content accepts the matching result and the playing schedule, the playing schedule and the corresponding multimedia content are transmitted to the playing end, so that the playing end is in accordance with the playing schedule. The multimedia content is played on the display device. The above two method steps further include the following steps: according to the priority order of the condition data of each multimedia content, the importance ratio, whether it is a necessary condition, etc., the mediation is performed to generate a medium compatible with the exchange of the multimedia content. Combined results. 8 200809678 The above two method steps include the following steps: adjusting the priority order and importance ratio of each condition data to match more than one match result; according to matchmaking degree, matchmaking priority or pure Marking numbers or codes according to the order, etc., and predicting the playback benefit and feature analysis for each match result in advance; and, according to the number of the more than one match result, sequentially or simultaneously simulating the arrangement of the exchange Play the playback schedule of the playback end of the multimedia content. In the above two method steps, the method further comprises the following steps: performing multi-party media combining to generate multimedia content conforming to exchange and playing multimedia content according to a plurality of playing ends and their feature data and multimedia content conditions that are intentionally exchanged for playing multimedia content. Combined results. Λ The above two method steps include the following steps: when the appropriate playback schedule cannot be scheduled according to the media simulation result, or the player does not accept the playback schedule, the message will be simulated. Returning; and, modifying the conditional data of the multimedia content or adjusting the priority order, the importance ratio, etc., and then re-matching to generate other matching results. The above two method steps further include the following steps: when the mediation end completes the media • merges and performs the exchange to play the multimedia content, the billing, charging, and the like are processed, and when the playing end executes the playing row, Cheng Cheng, based on the number of mobile personnel on the player side I / melon personnel's gender, age, preference, consumption power and other information to assess its advertising effectiveness. As described above, the system and method of the present invention can provide an open, open system between different locations, different number of playback devices, thief-ends with different conditions, and toll collectors who are intended to advertise. Or platform, and can make the multimedia mediation method more diversified, the mediation result is better, which is in line with the profitability of the broadcaster and the player, and allows the players to exchange advertisements between the players, which is lacking in the prior art.
19 200809678 乏的優點。 本發明無論就目的、手段及功效，在在均顯示其優於習知技 術，懇請貴審查委員明察，早曰賜准專利，俾嘉惠社會，實感 德便。惟應注意的是，上述實施例僅為了便於說明之舉例而已， 本發明所主張之權利範圍自應以申請專利範圍所述為準，而非僅 限於上述實施例，大凡依據本發明所為之各種修飾與變化，或將 本發明之各項模組或步驟進行整合或分割，均仍應包含於本案之 申請專利範圍内。 【圖式簡單說明】 第一圖：本發明系統的架構圖。 . 第二圖：本發明媒合端的元件圖。 第三圖··本發明一實施方法的流程圖。 第四圖：本發明另一實施方法的流程圖。 【主要元件符號說明】 φ 10 媒合端 102 儲存模組 104 媒合模組 106 排程模組 108 通訊模組 20A〜C 播放端 202 控制裝置 204 顯示裝置 30 通訊網路 2019 200809678 The advantages of lack. Regardless of the purpose, means and efficacy, the present invention shows that it is superior to the prior art, and the reviewing committee is required to observe the patent, and the company will be granted a patent. It should be noted that the above-described embodiments are merely examples for convenience of description, and the scope of the claims should be based on the scope of the patent application, and not limited to the above embodiments, and various Modifications and variations, or integration or division of the various modules or steps of the invention, should still be included in the scope of the application. [Simple description of the drawing] First figure: The architecture diagram of the system of the present invention. Fig. 2 is a view showing the components of the medium end of the present invention. Third Embodiment A flowchart of an embodiment of the present invention. Fourth Figure: Flowchart of another embodiment of the present invention. [Main component symbol description] φ 10 mediation terminal 102 storage module 104 mediation module 106 scheduling module 108 communication module 20A~C playback terminal 202 control device 204 display device 30 communication network 20
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