200532508 (1) 玖、發明說明 【發明所屬之技術領域】 本發明係關於一種資訊處理方法’尤指一種藉由顧客 貢獻度之精確資訊來提供顧客優惠服務的方法，以便即時 提供優惠或促銷活動資訊給顧客，進而防止顧客流失、重 複購買率降低等問題的發生。 【先前技術】 在目前各種網路資訊爆炸的時代中，特別是在今曰之 競爭白熱化的銷售市場上，誰能夠即時精準地掌握確實的 資訊，誰便可以突破群雄並列的重圍，進而在銷售市場上 取得領先的地位。然而，習知上，沒有任何具有可信度之 資料可以讓廠商確實掌握並且追踪舊客戶「重複購買產品 」的比率。目前的情況是絕大部分的廠商均係透過問卷調 查的方式來探查「重複購買產品」的比率，但是，經由市 場調查資料所獲得到之數據資料與顧客實際真正再度購買 產品的比率間之差距仍係無法正確地得知。特別是，消費 者皆習慣性地前往3 C連鎖商店或電腦街等電腦相關產品 的集中市場購買所需產品、耗材，如果當時剛好門市人員 正在推出當季或當天促銷產品，或者因爲某些其他不明的 原因等等，消費者有可能會改變原來的意願而購買其他廠 牌的產品，例如，印表機。因此，廠商根本無法確實掌握 所謂的「重複購買率」。 況且’針對一般使用者所設計之促銷活動皆係透過傳 -5- 200532508 (2) 統的經銷通路、店頭海報、廣告宣傳或電子郵件來廣泛傳 遞訊息，但是’這樣的促銷活動係無法根據所鎖定之使用 者的使用習性來量身訂製，通常都是廠商無從即時得知一 旦消費者在購買產品後的使用情形，進而提供進一步之優 惠的消耗品資訊。因此，無法預測促銷活動經由這種管道 而對真正鎖定的顧客群所達成的命中率，也使得廠商在事 前不能夠正確地預估各種促銷活動的績效達成率和預算。 因爲原廠沒有辦法取得「高貢獻度」顧客群（例如， 需要購買大量的印表機消耗品之列印量大的顧客）的資訊 ，所以無法針對這類顧客群進行「以量制價」的高品質服 務或者優惠，也因而無法有效率、有計畫地累積此類顧客 群的忠誠度。目前，因爲透過經銷通路來提供這類資訊， 但是又礙於經銷商對原廠日後是否可能會採取「直銷」的 政策尙有疑慮，所以經銷商也傾向於不提供這類資訊給原 廠。 由於目前所謂的集中市場或3 C連鎖通路不斷地擴展 ，所以消費者極有可能同時在不同的場所購買消耗品，這 也造成了原廠在收集資料上的困難度比已往還高，亦無法 正確地預估消費者在一台機器上平均消耗多少個消耗品， 更難以對所消耗之消耗品做市場消長分析及預估。 目前的情況爲原廠耗材的數量無法被精準地預估，如 果再不能夠取得市場上其他相容性產品的銷售狀況，任何 廠商都將面臨顧客流失、重複購買率降低的窘境，同時也 會因爲爲了鞏固市場而需要不斷花費龐大的金錢來舉辦促 -6 - 200532508 (3) 銷、降價等活動。但是，這些額外的費用是否都花在刀口 上？，如何產生更大的效益？這些都仍是令廠商頭痛的問題 〇 爲了解決習知在銷售通路上所遭遇的上述問題，有改 善顧客貢獻度之精確資訊取得的需求。 【發明內容】 因此，鑒於上面所述，針對目前大型超級市場、3 C 連鎖商店及各大賣場均祭出「當日最低價」的促銷活動來 吸引更多的顧客上門光顧，本發明之主要目的在於提供一 種藉由顧客貢獻度之精確資訊來提供顧客優惠服務的方法 ，以便即時提供優惠或促銷活動資訊給顧客，進而提升廠 商自身產品的競爭力。 依據本發明之第一樣態，提供有一種藉由顧客貢獻度 之精確資訊來提供顧客優惠服務的方法，包含步驟：使用 者安裝電腦周邊裝置驅動程式，同時也自動安裝偵測相關 耗材程式；當使用者更換相關耗材時，所安裝之偵測相關 耗材程式會自動偵測所更換之相關耗材是否爲原廠的，其 中，相關耗材上設有一晶片，該晶片記錄有該相關耗材的 相關資料，且該等資料會被儲存在客戶使用者電腦中，而 且使用者必須透過網路系統而使客戶使用者電腦與廠商之 電腦系統相連接，以便將相關耗材之更換資訊傳送到廠商 之電腦系統的伺服器而被儲存在資料庫中，並更新廠商電 腦系統之資料庫中有關該使用者所使用之耗材的歷史資料 200532508 (4) ;以及當使用者在預疋的時間期間內連續使用原廠的耗材 累積到達預定數量時’廠商之電腦系統會自動發出訊號到 客戶使用者電腦’以使客戶使用者電腦之螢幕上自動顯示 出一訊息’以告知該使用者能夠參加額外的優惠服務。 在依據本發明之藉由顧客貢獻度之精確資訊來提供顧 客優惠服務的方法中’另包含步驟··如果使用者願意參加 該優惠服務，則可按下系統連線，以便透過網路系統而和 廠商的網站相連接’並且自動將該使用者已往使用該耗材 之記錄資料一倂傳回廠商之網站；當廠商之網站接收到這 些資訊時，廠商之電腦系統會立即對該使用者進行資格審 核；如果符合資格，則廠商之網站會傳送一份憑證資料到 該客戶使用者電腦’並驅動該使用者之印表機直接列印出 該憑證資料；以及使用者能夠憑藉該列印出之憑證資料而 到廠商所指定的商店進行優惠服務。 依據本發明之第二樣態，提供有一種藉由顧客貢獻度 之精確資訊來提供顧客優惠服務的方法，包含步驟：使用 者安裝印表機驅動程式，同時也自動安裝偵測墨水卡匣程 式；當使用者更換墨水卡匣時，所安裝之偵測墨水卡匣程 式會自動偵測所更換之墨水卡匣是否爲原廠的，其中，墨 水卡匣上設有一晶片，該晶片記錄有該墨水卡匣的相關資 料’且該等資料會被儲存在客戶使用者電腦中，而且使用 者必須透過網路系統而使客戶使用者電腦與廠商之電腦系 統相連接，以便將墨水卡匣之更換資訊傳送到廠商之電腦 系統的伺服器而被儲存在資料庫中，並更新廠商電腦系統 -8- 200532508 (5) 之資料庫中有關該使用者所使用之墨水卡匣的歷史資料； 當使用者在預定的時間期間內連續使用原廠的墨水卡匣累 積到達預定數量時，廠商之電腦系統會自動發出訊號到客 戶使用者電腦，以使客戶使用者電腦之螢幕上自動顯示出 一訊息，以告知該使用者能夠參加額外的優惠服務。 在依據本發明之藉由顧客貢獻度之精確資訊來提供顧 客優惠服務的方法中’另包含步驟：如果使用者願意參加 該優惠服務，則可按下系統連線，以便透過網路系統而和 廠商的網站相連接，並且自動將該使用者已往使用該墨水 卡匣之記錄資料一倂傳回廠商之網站；當廠商之網站接收 到這些資訊時，廠商之電腦系統會立即對該使用者進行資 格審核；如果符合資格，則廠商之網站會傳送一份憑證資 料到該客戶使用者電腦，並驅動該使用者之印表機直接列 印出該憑證資料；以及使用者能夠憑藉該列印出之憑證資 料而到廠商所指定的商店進行優惠服務。 在依據本發明之藉由顧客貢獻度之精確資訊來提供顧 客優惠服務的方法中，另包含廠商之網站可以進行對該使 用者使用墨水卡匣的全部記錄之分析，以便瞭解該使用者 是否曾經有使用非原廠之墨水卡匣的記錄，進而收集非原 廠之墨水卡匣的銷售情況之步驟。 在依據本發明之藉由顧客貢獻度之精確資訊來提供顧 客優惠服務的方法中，另包含廠商可以透過經銷商店之 P 〇 s系統的連線而即時傳回使用者兌換墨水卡匣的資訊’ 廠商之電腦系統可以即時統計數量與優惠成本費用’以便 -9- 200532508 (6) 進行控管，並即時掌握有關促銷活動的執行績效及顧客的 參與率之步驟。 【實施方式】 現在，將於下文中參照附圖來說明依據本發明之較佳 實施例。 第1圖爲顯示依據本發明之廠商電腦系統與客戶使用 者電腦間之連線架構的示意圖，在第1圖及下文中，所謂 的電腦周邊裝置主要是以印表機來做爲例子。 參照第1圖，廠商之電腦系統主要包含一伺服器1 0 0 及一與伺服器100相連接之資料庫110，而客戶使用者電 腦1 2 0則連結有各種的電腦周邊裝置，在圖1中，僅顯示 出一印表機130，且伺服器100與客戶使用者電腦120之 間的通訊連接係藉由，舉例來說，網際網路1 4 0來予以達 成的。 如第1圖所示，當顧客購買一電腦周邊裝置時，在此 較佳實施例中係指印表機，廠商會提供一偵測程式，能夠 隨同印表機驅動程式一起被安裝到客戶使用者電腦1 2 0的 主機內，以便偵測顧客所使用之耗材（例如，墨水卡匣）的 數量、廠牌等資訊，並且客戶使用者電腦1 2 0可以透過與 網際網路1 40的連線而隨時將這些資訊傳回到廠商之電腦 系統。然後，廠商可以運用這些資訊來建立顧客的基本資 料，進而進一步匯整出顧客的貢獻度（亦即，忠誠度），以 便適時提供顧客額外的優惠服務。此外，偵測程式還具有 -10- 200532508 (7) 即使告知耗材之使用期限將屆的功能，因爲耗材均有一定 的使用期限，所以當使用者更換耗材時，偵測程式也會適 時提醒使用者所更換之耗材的使用期限是否將屆，以利使 用者能夠及時再度購買該項耗材。 舉例來說，廠商可以藉由所建立之顧客的基本資料， 針對目前滯銷的庫存物品，找出有可能會需要使用到該項 庫存產品的顧客而直接給予特別優惠的價格，以便將庫存 產品促銷出去。舉例來說，隨著顧客購買之印表機機種的 不同而使用不同的墨水卡匣及列印用紙，廠商可以根據顧 客所更換之墨水卡匣的數量而判斷其列印用紙的消耗量， 並且可以在顧客更換墨水卡匣時，順便提醒顧客是否需要 補充列印用紙，或者根據廠商所建立之顧客的墨水卡匣更 換資料，以促銷活動的方式來誘使顧客購買尙有庫存之列 印用紙。 廠商也可以推出一個「用得越多，省得越多」的銷售 活動。當顧客達到預定的使用量條件時，顧客能夠透過網 際網路1 40的連線而直接連接到廠商的網站來進行資格審 核。如果符合資格，顧客可以直接經由廠商的網站而從印 表機1 3 0列印出優惠券，顧客能夠憑此優惠券到廠商指定 的銷售站而以優惠的價格購買優惠產品，如此，便可以確 保顧客所購買的一定是「原廠」的耗材。 而且，顧客如果持續使用原廠耗材，也可以獲得延長 其印表機之使用壽命的保證。因此，廠商可以將一直持續 使用原廠產品的忠實顧客設定爲「使用原廠耗材、終身保 -11 - 200532508 (8) 固」之顧客。針對使用者連續多次使用原廠耗材，該名使 用者可以透過和網際網路1 4 0的連線而直接和廠商的網站 相連接，以便進行資格審核。一旦符合資格，使用者可以 直接經由廠商的網站而從印表機1 3 0列印出一份延長保固 聲明書。往後，在送修印表機時，祇需出示該份延長保固 聲明書，即可享有免費維修之優惠。 此外，顧客使用原廠耗材亦可免費獲得更多的應用圖 檔。同樣地，當顧客使用原廠耗材達到預定的數量時，他 能夠透過網際網路1 40而直接連接到廠商的網站來進行資 格審核。一旦符合資格，顧客可以經由廠商的網站而取得 一密碼，透過此密碼，顧客可以進入廠商的網站下載所想 要的應用圖檔，但是每當列印應用圖檔時，偵測程式依然 會實施目前印表機上所安裝之墨水卡匣是否爲「原廠」的 偵測，如果偵測到顧客並非使用「原廠」的耗材，則他僅 能夠列印出黑白影像，甚至根本不能夠進行列印操作。 除此之外，使用者憑著經由其印表機所列印出之優惠 券而到廠商所指定的銷售商店購買優惠的產品，當該指定 商店以POS(銷售點）系統掃描該優惠券的條碼時，該指定 商店亦可透過網際網路1 40的連線而立即將兌換資訊傳回 到廠商的電腦系統，以便統計數量，並即時瞭解顧客對目 前所進行之促銷活動的反應，廠商甚至可以更精準地預估 該項促銷活動可以在優惠方面所花費的費用。因此，即便 是顧客在廠商所指定之商店的其中一個連鎖店兌換產品， 廠商仍可藉由透過網際網路之電腦連線來取得該筆交易資 -12- 200532508 Ο) 料。 又’透過網際網路系統的連線，廠商除了可以更加有 效率地推廣自家的原廠耗材之外，也能夠進一步瞭解顧客 使用非原廠之相容性產品所佔的比例，藉以明瞭這類產品 的實力。 下面參照第2圖來說明依據本發明之較佳實施例的操 作程序。 第2圖顯示依據本發明之藉由顧客貢獻度之精確資訊 來提供顧客優惠服務的方法之操作流程。 如第2圖所示，首先，於步驟s 1中，使用者在安裝 印表機驅動程式的同時，也會自動安裝「偵測墨水卡匣」 程式。接著，於步驟S2中，當使用者更換墨水卡匣時， 廠商之電腦系統會同時偵測所更換之墨水卡匣是否爲「原 廠」的，並且墨水卡匣上一般均設有一 CSIC(特定客戶積 體電路）晶片，此晶片記錄有該墨水卡匣的相關資料，例 如，製造商、製造廠牌、製造日期、及使用期限等等資訊 。然後，該等資料會自動儲存在客戶使用者電腦中，並顯 示於客戶使用者電腦的螢幕上。通常，使用者在「墨水用 畢」的訊號產生之後，便進行印表機墨水卡匣的更換，此 時，如果使用者所更換的墨水卡匣並不是「原廠」的，則 客戶使用者電腦的螢幕上會出現使用者係使用非「原廠」 的墨水卡匣之警示訊息，而且，因爲使用者必須啓動連線 而透過網際網路和廠商之電腦系統相連接，才能夠更新廠 商之電腦系統資料庫中有關該使用者所使用之耗材（例如 -13- 200532508 (10) ，墨水卡匣）的歷史資料，所以如果使用者更換了非「原 廠」的墨水卡匣，新墨水卡匣之C S I C晶片中所儲存的資 料便會記錄於廠商之電腦系統的資料庫中。 然後，於步驟s 3中，如果使用者在預定的時間期間 內連續使用原廠的墨水卡匣累積到達預定的數量時，廠商 之電腦系統的伺服器會自動發出訊號給客戶使用者電腦， 客戶使用者電腦的螢幕上將會自動顯示出告知該使用者可 以參加促銷活動，以便獲得到優惠券，或獲得到印表機之 延長保固期等等的相關訊息，或者可以取得一密碼。 其次，於步驟S 4中，如果使用者願意參加促銷活動 ，則當按下系統連線時，可以透過網際網路的連線而自動 和廠商的網站連接，並且會自動將該顧客已往使用墨水卡 匣之記錄資料（更換日期、使用數量、製造廠牌等等資訊） 一倂傳回到廠商之網站，且顯示於電腦網頁上。 而後，於步驟S 5中，當廠商之網站接收到這些資訊 時，廠商之電腦系統會立即對該使用者進行資格審核。一 旦符合資格之後，廠商之網站會傳送一份憑證資料（優惠 券或延長保固聲明書）到該使用者之客戶使用者電腦，並 驅動印表機直接列印出此憑證資料，或者使用者可以選擇 取得一密碼。 然後，於步驟S 6中，使用者能夠憑藉該憑證資料而 到廠商指定的商店以該優惠券來進行兌換，或者在維修時 出不該延長保固聲明書以取得免費維修印表機。替換地， 使用者也可以使用該密碼來下載所想要的應用圖檔。 •14- 200532508 (11) 接著’於步驟S 7中，廠商之網站可以實施對該名使 用者使用墨水卡匣的全部記錄之分析，以便瞭解顧客是否 曾經有使用非原廠之墨水卡匣的記錄，進而收集非原廠之 墨水卡匣的銷售情況。 最後，於步驟S 8中，廠商可以透過經銷商店之P 〇 S 系統的連線而即時傳回使用者兌換墨水卡匣的資訊，廠商 之電腦系統可以即時統計數量與費用，以便進行控管，並 即時掌握有關促銷活動的執行績效及顧客的參與率，進而 採取相關的對應措施。 因此，依據本發明之藉由顧客貢獻度之精確資訊來提 供顧客優惠服務的方法能夠克服習知在銷售通路上所遭遇 的問題’使得廠商透過網路系統除了可以更加有效率地獲 得精準且正確的資訊，準確地鎖定住所鎖定之顧客群以推 廣自家的原廠耗材產品之外，也能夠瞭解顧客使用非原廠 之相容性耗材產品的比例，藉以明瞭這類產品的實力。 故由前述本發明之取得顧客貢獻度之精確資訊實施例 的詳細說明可知，本發明提供一種新穎的資訊取得及運用 方法，可有效地解決習知之銷售通路上正確資訊取得的困 難，使廠商透過網際網路系統除了可以更加有效率地推廣 自家的原廠耗材產品之外，也能夠進一步瞭解顧客使用非 原廠之相容性產品所佔的比例，藉以明瞭這類產品的實力 ’乃確實爲一兼具新穎性及進步性之設計，應可符合專利 之申請要件，爱依法提出申請。 -15- 200532508 (12) 【圖式簡單說明】 第1圖示意顯示依據本發明之廠商電腦系統與客戶使 用者電腦之間的連線架構。 第2圖係依據本發明之藉由顧客貢獻度之精確資訊來 提供顧客優惠服務的方法之流程圖。200532508 (1) 发明. Description of the invention [Technical field to which the invention belongs] The present invention relates to an information processing method, particularly a method of providing customer preferential services by using accurate information on customer contribution, so as to provide discounts or promotions in real time Information to customers to prevent problems such as customer churn and reduction of repeat purchase rates. [Previous technology] In the current era of various online information explosions, especially in today's heated competition sales market, who can accurately grasp the real-time information accurately will be able to break through the encirclement of the heroes and then sell Gained a leading position in the market. However, conventionally, there is no credible data that manufacturers can really grasp and track the rate of "repurchase products" by old customers. The current situation is that most manufacturers use questionnaires to investigate the ratio of "repurchased products." However, the gap between the data obtained through market survey data and the ratio of customers who actually buy products again Still unable to know correctly. In particular, consumers habitually go to 3C chain stores or computer streets and other computer-related products to purchase the required products and consumables. If at that time the store staff is launching seasonal or same-day promotional products, or because of some other For unknown reasons, etc., consumers may change their original wishes and buy products from other brands, such as printers. Therefore, it is impossible for a manufacturer to grasp the so-called "repeat purchase rate". Moreover, 'promotions designed for general users are widely transmitted through the transmission channel, 200532508 (2) unified distribution channels, store posters, advertising or email, but' such promotions cannot be based on Tailoring the usage habits of the locked users usually means that the manufacturer cannot immediately know the usage situation of the consumer once the product is purchased, and then provide further preferential consumable information. Therefore, it is impossible to predict the hit rate achieved by the promotion activities on the truly targeted customer base through this channel, which also makes it impossible for the manufacturer to correctly predict the performance achievement rate and budget of various promotion activities in advance. Because the original factory has no way to obtain information about the "highly-contributing" customer base (for example, customers who need to purchase a large number of printer consumables with a large print volume), it is not possible to "price by volume" for this type of customer base High-quality services or discounts, it is impossible to efficiently and systematically accumulate the loyalty of this customer base. At present, because such information is provided through distribution channels, but because dealers have doubts about whether the original factory may adopt a "direct sales" policy in the future, dealers also tend not to provide such information to the original factory. Because the so-called centralized market or the 3 C chain is constantly expanding, consumers are likely to purchase consumables at different locations at the same time, which also causes the original factory to collect data more difficult than ever, nor can it It is more difficult to accurately estimate how many consumables a consumer consumes on a machine, and it is more difficult to analyze and estimate the market growth and consumption of consumables. The current situation is that the number of original consumables cannot be accurately estimated. If the sales status of other compatible products in the market can no longer be obtained, any manufacturer will face the dilemma of customer churn and reduced repeat purchase rate. In order to consolidate the market, it is necessary to continue to spend huge amounts of money to hold promotion-200532508 (3) activities such as sales and price reductions. But are all these extra costs spent on the knife edge? How to generate greater benefits? These are still headaches for manufacturers. In order to solve the above-mentioned problems encountered in the sales channel, there is a need to obtain accurate information to improve customer contribution. [Summary of the Invention] Therefore, in view of the above, for the current large-scale supermarkets, 3 C chain stores, and supermarkets all offer "the lowest price of the day" promotions to attract more customers to visit, the main purpose of the present invention The purpose is to provide a method of providing customer discount services with accurate information on customer contribution, so as to provide customers with information on promotions or promotions in real time, thereby enhancing the competitiveness of manufacturers' own products. According to the first aspect of the present invention, there is provided a method for providing customer preferential services by using accurate information of customer contribution, including steps: a user installs a computer peripheral device driver and automatically installs a related consumables program; When the user replaces the related consumables, the installed detection related consumables program will automatically detect whether the replaced related consumables are of the original factory. Among them, a chip is set on the related consumable, and the chip records the relevant data of the related consumable. And the data will be stored in the customer's user's computer, and the user must connect the customer's user's computer with the manufacturer's computer system through the network system in order to send the replacement information of the relevant consumables to the manufacturer's computer system The server is stored in the database, and the historical data about the consumables used by the user is updated in the database of the manufacturer's computer system 200532508 (4); and when the user continuously uses the original during the preset time period When the factory's consumables reach a predetermined number, the manufacturer's computer system will automatically send a signal to the customer User's computer 'so that a message is automatically displayed on the screen of the customer's user's computer to inform the user that they can participate in additional preferential services. In the method for providing customer preferential services by accurate information of customer contribution according to the present invention, 'another step is included. If the user is willing to participate in the preferential service, he can click on the system connection so as to pass through the network system. Connect with the manufacturer's website 'and automatically transfer the user's past use of the consumables' recorded data back to the manufacturer's website; when the manufacturer's website receives this information, the manufacturer's computer system will immediately qualify the user Audit; if qualified, the manufacturer's website will send a copy of the voucher data to the customer's user's computer and drive the user's printer to print the voucher data directly; and the user can rely on the printed out Voucher information and go to the store designated by the manufacturer for preferential services. According to a second aspect of the present invention, there is provided a method for providing customer preferential services by using accurate information of customer contribution, including steps: a user installs a printer driver, and also automatically installs a detection ink cartridge program ; When the user replaces the ink cartridge, the installed detection ink cartridge program will automatically detect whether the replaced ink cartridge is of the original factory, wherein a chip is set on the ink cartridge, and the chip records the Relevant information of ink cartridges' and these data will be stored in the customer's computer, and the user must connect the customer's computer with the manufacturer's computer system through a network system in order to replace the ink cartridge The information is transmitted to the server of the manufacturer's computer system and stored in the database, and the historical data about the ink cartridge used by the user is updated in the database of the manufacturer's computer system-8-200532508 (5); when used When the user uses the original ink cartridges continuously for a predetermined period of time, the manufacturer's computer system will automatically send a signal to the customer. The user's computer, so that a message is automatically displayed on the screen of the customer's user's computer to inform the user that they can participate in additional preferential services. In the method for providing customer preferential services with accurate information of customer contribution according to the present invention, 'another step is included: if the user is willing to participate in the preferential service, he can click on the system connection so as to communicate with the network system. The manufacturer's website is connected, and the recorded data of the user's previous use of the ink cartridge is automatically returned to the manufacturer's website; when the manufacturer's website receives this information, the manufacturer's computer system will immediately perform the user's Qualification review; if qualified, the manufacturer's website will send a copy of the voucher data to the customer's user's computer and drive the user's printer to print the voucher data directly; and the user can rely on the printout The voucher information and go to the store designated by the manufacturer for preferential services. In the method for providing customer preferential services by using accurate information of customer contribution according to the present invention, the website of the manufacturer is also included to analyze all records of the user's use of the ink cartridge in order to know whether the user has ever There is a record of using non-original ink cartridges, and then collecting the sales of non-original ink cartridges. In the method for providing customer preferential services by using accurate information of customer contribution according to the present invention, the method further includes that the manufacturer can immediately return the information of the user to redeem the ink cartridge through the connection of the dealer ’s PO system. The computer system of the manufacturer can count the quantity and the preferential cost in real time, so as to control the 9-200532508 (6), and grasp the steps of the performance of the promotion activities and the customer's participation rate in real time. [Embodiment] Now, a preferred embodiment according to the present invention will be described below with reference to the drawings. Fig. 1 is a schematic diagram showing a connection structure between a manufacturer's computer system and a customer's computer according to the present invention. In Fig. 1 and the following, the so-called computer peripherals are mainly printers as an example. Referring to FIG. 1, the computer system of the manufacturer mainly includes a server 100 and a database 110 connected to the server 100, and the client user computer 120 is connected with various computer peripherals. In FIG. 1, Only a printer 130 is shown, and the communication connection between the server 100 and the client user computer 120 is achieved by, for example, the Internet 140. As shown in Figure 1, when the customer purchases a computer peripheral device, in this preferred embodiment, it refers to a printer. The manufacturer will provide a detection program that can be installed with the printer driver along with the printer user. In the mainframe of computer 1 2 0, in order to detect the number of consumables (such as ink cartridges) used by the customer, the brand and other information, and the customer user computer 1 2 0 can be connected to the Internet 1 40 This information is transmitted back to the manufacturer's computer system at any time. Then, the manufacturer can use this information to establish the basic information of the customer, and then further aggregate the customer's contribution (ie, loyalty) in order to provide customers with additional preferential services in a timely manner. In addition, the detection program also has the function of -10- 200532508 (7) Even if the service life of the consumables is about to expire, because the consumables have a certain lifespan, when the user replaces the consumables, the detection program will promptly remind the use Whether the expiry date of the consumables replaced by the user will expire, so that users can purchase the consumables again in a timely manner. For example, the manufacturer can use the basic information of the customer to establish a special preferential price directly for the currently unsold inventory items to find customers who may need to use the inventory product in order to promote the inventory products. Go out. For example, with different printer models purchased by customers, different ink cartridges and printing papers are used. Manufacturers can determine the consumption of printing papers based on the number of ink cartridges replaced by customers, and When the customer replaces the ink cartridge, the customer can be reminded by the way if they need to replenish the printing paper, or according to the customer's ink cartridge replacement information established by the manufacturer, the customer can be enticed to purchase the printing paper with inventory . Manufacturers can also launch a "more use, more savings" sales campaign. When the customer meets the predetermined usage conditions, the customer can directly connect to the manufacturer's website through the Internet 140 connection for qualification verification. If qualified, the customer can print the coupon from the printer 130 directly through the manufacturer's website. The customer can use the coupon to go to the sales outlet designated by the manufacturer to purchase the discounted product at a discounted price. Make sure that the customer is buying "original" consumables. Moreover, customers can get a guarantee to extend the life of their printers if they continue to use the original consumables. Therefore, the manufacturer can set the loyal customers who have continued to use the original products as the customers who "use the original consumables and lifetime warranty -11-200532508 (8)." For users who repeatedly use the original consumables, the user can directly connect to the manufacturer's website through a connection with the Internet 140 to conduct qualification verification. Once eligible, users can print an extended warranty statement from the printer 130 directly from the manufacturer's website. In the future, when presenting the printer for repair, simply present the extended warranty statement to enjoy the free repair discount. In addition, customers can get more application files for free by using original consumables. Similarly, when the customer uses the original consumables to a predetermined amount, he can directly connect to the manufacturer's website through the Internet 140 to conduct a qualification review. Once qualified, the customer can obtain a password through the manufacturer's website. Through this password, the customer can enter the manufacturer's website to download the desired application image file, but the detection program will still be implemented whenever the application image file is printed Detection of whether the ink cartridge installed in the printer is "original". If it is detected that the customer is not using "original" consumables, he can only print black and white images, or even not at all. Print operation. In addition, the user purchases the discounted product from the sales store designated by the manufacturer through the coupon printed on his printer. When the designated store scans the coupon with the POS (point of sale) system At the time of barcode, the designated store can also immediately transfer the redemption information back to the manufacturer's computer system through the Internet 1 40 connection in order to count the quantities and understand the customer's reaction to the current promotional activities in real time. The manufacturer can even More accurately estimate how much this promotion can cost in terms of offers. Therefore, even if the customer redeems the product at one of the chain stores designated by the manufacturer, the manufacturer can still obtain the transaction information through a computer connection through the Internet (12-200532508). Through the connection of the Internet system, manufacturers can not only promote their own original consumables more efficiently, but also learn more about the proportion of customers who use non-original compatible products. Product strength. The operation procedure according to the preferred embodiment of the present invention will be described below with reference to FIG. FIG. 2 shows the operation flow of the method for providing customer preferential services by using accurate information of customer contribution according to the present invention. As shown in Figure 2, first, in step s1, when the printer driver is installed, the user will also automatically install the "Detect Ink Cartridge" program. Next, in step S2, when the user replaces the ink cartridge, the manufacturer's computer system will simultaneously detect whether the replaced ink cartridge is "original" and the ink cartridge is generally provided with a CSIC (specific (Customer Integrated Circuit) chip, which records information about the ink cartridge, such as the manufacturer, manufacturer's brand, date of manufacture, and expiration date. This information is then automatically stored on the client user's computer and displayed on the screen of the client user's computer. Generally, the user replaces the ink cartridge of the printer after the "Ink is used up" signal is generated. At this time, if the ink cartridge replaced by the user is not "original", the customer user A warning message appears on the computer screen that the user is using a non-original ink cartridge, and because the user must activate the connection and connect to the manufacturer's computer system through the Internet, the manufacturer's The historical data in the computer system database about the consumables used by the user (such as -13-200532508 (10), ink cartridges), so if the user replaces a non- "original" ink cartridge, a new ink card The data stored in the CSIC chip of the cassette will be recorded in the database of the manufacturer's computer system. Then, in step s3, if the user continuously uses the original ink cartridges for a predetermined period of time to accumulate a predetermined number, the server of the manufacturer's computer system will automatically send a signal to the customer's user computer. The customer The screen of the user's computer will automatically display relevant information informing the user that he can participate in promotional activities in order to obtain coupons, or to extend the warranty period of the printer, etc., or to obtain a password. Secondly, in step S4, if the user is willing to participate in the promotion, when the user clicks on the system connection, he can automatically connect with the manufacturer's website through the Internet connection, and the customer will automatically use the ink The card's record data (replacement date, quantity used, manufacturer's brand, etc.) is immediately returned to the manufacturer's website and displayed on the computer webpage. Then, in step S5, when the manufacturer's website receives the information, the manufacturer's computer system will immediately perform a qualification check on the user. Once qualified, the manufacturer's website will send a voucher data (coupon or extended warranty statement) to the user's client user's computer and drive the printer to print this voucher data directly, or the user can Choose to get a password. Then, in step S6, the user can use the voucher data to go to a store designated by the manufacturer to redeem the coupon, or issue an extended warranty statement during maintenance to obtain a free repair of the printer. Alternatively, the user can also use the password to download the desired application picture file. • 14- 200532508 (11) Then 'In step S7, the manufacturer's website can analyze all the records of the ink cartridge used by the user in order to know whether the customer has ever used a non-original ink cartridge. Record, and then collect the sales of non-original ink cartridges. Finally, in step S8, the manufacturer can instantly return the information of the user's redemption of the ink cartridge through the connection of the P0S system of the dealership store, and the manufacturer's computer system can count the quantity and cost in real time for control, And real-time grasp of the implementation performance of promotional activities and customer participation rate, and then take relevant countermeasures. Therefore, the method for providing customer preferential services by using the accurate information of customer contribution according to the present invention can overcome the problems encountered in the sales channel of the conventional knowledge, so that manufacturers can more accurately and accurately obtain more accurate information through the network system. In addition to accurately locking the customer group locked in the place to promote their own original consumable products, they can also understand the proportion of customers using non-original compatible consumable products to understand the strength of such products. Therefore, from the foregoing detailed description of the embodiment of obtaining accurate information of customer contribution of the present invention, it can be known that the present invention provides a novel method of obtaining and using information, which can effectively solve the difficulty of obtaining the correct information on the conventional sales channels, so that manufacturers can pass In addition to more effective promotion of original original consumable products, the Internet system can also better understand the proportion of customers using non-original compatible products, so as to understand the strength of such products' is indeed A design that is both novel and progressive should be able to meet the requirements for patent application. -15- 200532508 (12) [Schematic description] Figure 1 shows the connection structure between the manufacturer's computer system and the customer's computer according to the present invention. FIG. 2 is a flowchart of a method for providing a customer preferential service by using accurate information of customer contribution according to the present invention.
符號說明 100 伺服器 110 資料庫 120 客戶使用者電腦 130 印表機 140 網際網路Explanation of Symbols 100 Server 110 Database 120 Customer User Computer 130 Printer 140 Internet
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