200408273 玖、發明說明： 【發明所屬之技術領域】 本發明係關於一使用視訊轉換盒顯示廣告之方法。 【先前技術】 顯示廣告的方法之一係藉由電視信號將其播放至一電視 接收器，在此，顯示預先準備的圖形序列，且伴有聲道。 該等廣告通常在節目間隔中播放。該方法證明係極其昂 貴，構成了其主要缺點。這是由於準備廣告本身的高昂成 本，以及高昂的播放費用。播放費用取決於廣告的長度， 以及其將顯示的特定時間段。另一缺點係，觀眾可以輕易 地變換電視機頻道來避免觀看廣告。 顯示廣告的一不同方法之說明發佈在世界智慧財產權組 織（World Intellectual Property Organization ; WIPO)的出版物 W〇 02/13520 A1上。其為一使用視控調整（on-screen display ; OSD) 系統顯示廣告之方法，用於將圖形與文字資訊直接顯示在 螢幕上。當電視機接收器打開時，據該出版物中所述廣告 一直可見。廣告管理系統連續不斷地顯示廣告，可能會使 觀眾很厭煩。 美國專利第5,325，183號的說明書依次說明了一種接收器 設定的視控調整系統，該系統能顯示彩色圖形，包括廣告 圖形。其提出了 一顯示廣告之方法，該方法迫使觀眾觀看 廣告，卻不可能關掉廣告。 另一美國專利第5,233,423號揭示了將廣告覆蓋在當前播 放的節目上的方法。廣告儲存在ROM型記憶體中，該記憶 體中可儲存從電話或有線電視網中接收到的資料。廣告可 85750 200408273 在預設的時間段中顯示，或當觀眾操作任何電視機接收器 之控制功能時，例如，轉換頻道或調整螢幕之亮度時顯示。 廣告可以各種大小顯示在勞幕上的不同位置。所提出的該 系統構成了電視機接收器的一整體部分，並且不可能將其 添加到市場上已出現的裝置。此外，其使用一開關，需操 作該開關以使廣告影像與播放電視信號並行顯示。 【發明内容】 依據本發明，在一種使用視訊轉換盒顯示廣告之方法 中，當使用一遙控單元改變該電視機設定時，即會啟動該 電視機螢幕上圖形與文字資訊形式之廣告顯示。 較佳的係，廣告顯示在一不大於電視機螢幕尺寸的訊框 内。 較佳的係，廣告的大小依據電視機設定之變化而改變。 較佳的係，廣告的位置係依據電視機設定之變化而改變。 較佳的係，廣告位於將改變的電視機設定之指示器旁。 較佳的係，廣告位於將改變的電視機設定之指示器上方。 較佳的係，電視機設定係藉由視訊轉換盒改變。 最佳的係，該廣告資料以檔案形式發送至視訊轉換盒。 最佳的係，以陸地、衛星或有線電視資料流來發送廣告 檔案。 較佳的係，廣告檔案使用電視播放信號與/或有線電視回 傳頻道與/或無線電信號經由資料介面傳送。 較佳的係，與單一廣告相關的廣告資訊作為一包括廣告 内容的圖形檔案以及一包括有關該廣告之資訊的資料檔案 85750 200408273 發送至視訊轉換盒。 較佳的係，圖形檔案的廣告内办 較佳的係，資料標案中所包二以：同的圖形格式儲存。 格式化文字的形式存在。 有關该廣告的資訊係以 較佳的係，圖形檔案與資料柃 圖像槽案之方式相互關聯為案以資料構案指向-既定 =的係、’圖形標案與資料檔案以兩 與不同副檔名之方式相互關聯。 ,π名％ 係，可顯示與廣告說明資料相 告說明資料可生成一表格。 κ q由占廣 較佳的係，廣告說明資料包括 目類型及頻道名稱，還包括優先心廣：的時間段、節 1义无银、到期時間及瘙止壯能 較佳的係，在顯示廣告前， 口心。 顯示的廣告集。 …成指定在-既定時間 最佳的係，能根據料描述廣告的資料生成_组廣告。 係’根據孩廣告集中所包含的各廣告之優先權， 猎由，圖，從指足在—既定時間顯示的廣告集中選取廣告 顯示。 / η 較佳的係，從指定在既定時間顯示的廣告集中選取廣 告’按包含在廣告集中的各廣告的優先權定義的序列顯示。 取佳的係，當顯示電視信號的參數已經改變時，或當上 次更新所預設的時間週期到期時，能更新即：顯示的：組 廣告。 、 最佳的係，能根據補充廣告定義廣告的狀能。 85750 200408273 最佳的係，能把補充廣告 最佳的係，僅在廣告的_代^^廣告顯示的廣告。 存廣告檔案。 〃 ' 疋‘的時間週期内儲 較佳的係，廣告的s 體控制。 ， /、先安裝在視訊轉換盒中的軟 車乂佳的係，廣告的顯示 ^ r B ^ 在^曰用於桉制特定頻道戋特 疋即目中廣告的電視流中傳送的軟體、成特 【實施方式】 在已揭示的解決方式中， 的雷葙艏言^, 廣口產叩的有關資訊與所觀看 二乂、、一起頌不。顯示於電視機螢幕丄上一訊框2 小圖不3代矣磨土。兮同-1 一内勺 国以廣ϋ圖不乏可顯示於勞幕丄上任何位置。在 =其位於電視機設定指示器上方，其可代表音量控 制、頻道設定或畫質調整等。 圖1中所示之視訊轉換盒違經由介面腦收一信號。視訊 轉換盒對該信號進行處理並將其經由介面Σ發送至雨視 機。觀眾通過遙控單元請視訊轉換盒換電視機的功=進 行控制。 發送至電視機的主要信號為衛星、有線或陸地信號。在 目前使用的方法中，該信號以MPEG格式發送，該格^能實 現圖像、聲音與附加資料的同步傳輸。當觀眾用遙控單 選取一特定功能時，則經由紅外線介面將一適當命令發送 至視訊轉換盒这。在收到該命令後，視訊轉換盒呈内的一處 理器執行所要求之任務。例如，轉換頻遒、調整圖像亮度 或音量。這將會啟動調諧器、圖形處理器或其他電路之特200408273 (1) Description of the invention: [Technical field to which the invention belongs] The present invention relates to a method for displaying advertisements using a video conversion box. [Prior Art] One of the methods of displaying advertisements is to broadcast them to a television receiver through a television signal, where a graphic sequence prepared in advance is displayed with audio channels. Such advertisements are usually played during program intervals. This method proved extremely expensive and constituted its main disadvantage. This is due to the high cost of preparing the ad itself and the high playback costs. The cost of playing depends on the length of the ad and the specific period of time it will be displayed. Another disadvantage is that viewers can easily change TV channels to avoid watching advertisements. A description of a different method of displaying advertisements is published in World Intellectual Property Organization (WIPO) publication W02 / 13520 A1. It is a method for displaying advertisements using an on-screen display (OSD) system, which is used to directly display graphics and text information on the screen. When the television receiver is turned on, the advertisement is always visible as described in the publication. Ad management systems display ads continuously, which can be annoying to viewers. The specification of U.S. Patent No. 5,325,183 sequentially describes a visual adjustment system for receiver settings, which can display color graphics, including advertising graphics. It proposes a method of displaying advertisements, which forces viewers to watch the advertisements, but it is impossible to turn them off. Another U.S. Patent No. 5,233,423 discloses a method of overlaying an advertisement on a currently broadcast program. Advertisements are stored in ROM-type memory, which can store data received from telephone or cable television networks. Ads can be displayed in a preset time period 85750 200408273, or when the viewer operates any TV receiver's control functions, such as changing channels or adjusting the brightness of the screen. Ads can be displayed in various sizes on different positions on the curtain. The proposed system forms an integral part of the television receiver and it is not possible to add it to devices already on the market. In addition, it uses a switch which needs to be operated so that the advertisement image is displayed in parallel with the television signal. [Summary of the Invention] According to the present invention, in a method for displaying advertisements using a video conversion box, when a remote control unit is used to change the television settings, advertisement display in the form of graphics and text information on the television screen is activated. Preferably, the advertisement is displayed in a frame not larger than the screen size of the television. More preferably, the size of the advertisement changes according to the changes in the TV settings. Preferably, the position of the advertisement is changed according to the change of the TV settings. Preferably, the advertisement is located next to an indicator of the television setting to be changed. Preferably, the advertisement is located above the indicator of the television setting to be changed. Preferably, the TV settings are changed by a video converter box. The best is that the advertising material is sent to the video conversion box as a file. The best is to send advertising files via terrestrial, satellite or cable data streams. Preferably, the advertisement file is transmitted via a data interface using a television broadcast signal and / or a cable television return channel and / or a radio signal. Preferably, the advertisement information related to a single advertisement is sent to the video conversion box as a graphic file including the content of the advertisement and a data file including information about the advertisement. The better department, the advertisement of the graphic file is better. The two included in the data bidding are stored in the same graphic format. Formatted text exists. The information about the advertisement is based on a better system, the graphic file and the data / image slot case are related to each other as a case. The data structure is the direction of the project-the established = system, the 'graphic project and the data file are divided into two The way of file names are related to each other. , πname%, can display the advertisement description data. The notification description data can generate a form. κ q is better than the accountable system. The advertisement description includes the type of the channel and the name of the channel. It also includes the priority: the period of time, the meaning of the festival, the expiration time, and the best system. Words of mouth before showing ads. Displayed ad set. … To be the best system at the given time, can generate _group of ads based on the materials that describe the ads. Based on the priorities of the advertisements contained in the advertisement set of children, the system selects advertisements from the advertisement set displayed at a predetermined time. / η is more preferable to select advertisements from the advertisement set designated to be displayed at a predetermined time, and display the advertisements in a sequence defined by the priority of each advertisement included in the advertisement set. The best system can be updated when the parameters for displaying TV signals have been changed, or when the time period preset in the previous update expires, that is: displayed: group advertisement. The best department can define the performance of the advertisement according to the supplementary advertisement. 85750 200408273 The best department can supplement the advertisement. The best department is only the advertisement displayed in the _generation ^^ advertisement of the advertisement. Save the advertising file. 〃 疋 疋 ′ Store the better system within the time period, and control the s-body of the advertisement. 、 / 、 The soft car installed in the video conversion box is the best system. The advertisement is displayed ^ r B ^ It is software used to transmit in the TV stream which is used to create a specific channel. [Embodiment] Among the solutions that have been disclosed, Lei Yiyan, ^, the relevant information of Guangkou Industry Co., Ltd. will not be praised together with what you watched. Display a frame 2 small picture on the screen of the TV, not the 3rd generation honing clay. There are many national and international maps in Xitong-1, which can be displayed anywhere on the labor curtain. On = It is above the TV setting indicator, which can represent volume control, channel setting or picture quality adjustment, etc. The video conversion box shown in FIG. 1 receives a signal through the interface brain. The video converter box processes this signal and sends it to the rain camera via the interface Σ. The viewer asks the video conversion box to change the function of the TV through the remote control unit to control. The main signals sent to the TV are satellite, cable or terrestrial signals. In the currently used method, the signal is sent in MPEG format, and the grid can realize the synchronous transmission of image, sound and additional data. When the viewer uses the remote control to select a specific function, an appropriate command is sent to the video conversion box via the infrared interface. After receiving the order, a processor in the video conversion box presentation performs the required task. For example, switching frequencies, adjusting image brightness or volume. This will activate the features of the tuner, graphics processor, or other circuits.
QJA 85750 200408273 定功能。同時，資訊顯示系統將在螢幕上產生所選功能的 相關資訊。 在顯示所選功能相關資訊同時，該系統亦顯示一訊框之， 其中包括圖示2,即為廣告本身。這就意味著，每次使用遙 控單元2的時候，都會顯示廣告。訊框故括一指示器生，其 能按一標度定義電視機的特定設定么的值包，例如音量設 定。訊框之與内部圖示立可顯示在特定位置或隨著電視機設 定的變化值而移動。如圖2A與2B所示，隨著圖示旦的大小 (設定值為丛)變為圖示大小M(設定值為以），功能設定標度 芝上設足值以不同的變數從垤變為Π。圖示旦包含在視窗以 中，因此在視窗的背景下圖示大小的變化清晰可見。 若廣告顯示在一固定位置，則其位置的參數可由（例如） 其左上角 < 座標設足。它們作為兩個具有預設值（例如將廣 告的位置定義在螢幕左上角）的變數儲存在記憶體中。但 是，可允許觀眾改變廣告顯示之位置，例如，當廣告覆蓋 了所觀看節目的重要部分時。 在選取一適當選項後，定義廣告位置的變數會更新。 圖3所示的係用於產生圖像的視訊轉換盒電路。該等電路 无當功能組件。其是否形成一單一積體電路或其係獨立裝 置並不相關。供應給電視機的信號泛係由視頻信號產生器 丛產生。該信號通常由混頻器红以數位形式傳遞至影像產 生為，該混頻器從數個來源接收輸入信號，然後再將其 組合。輸入信號可由一靜態信號源M、一同樣直接從視頻 解碼器21讀取資料的視頻信號系統红，以及一視控調整 85750 -10- 200408273 (on-screen display ; OSD)系統Μ產生。靜態信號源、視頻 信號系統2Α、視頻解碼器21·以及視控調整系統26都使用RAM 記憶體社，其皆經由記憶體控制器從中讀取資料。所有 系統都由中央處理器（CPU ; Central Processing Unit)过控制。 CPU 控制的視控調整系統丛將欲覆蓋到視頻影像上的 影像傳遞到混頻器红。視控調整系統边包括能將影像顯示 在螢幕上任意位置之功能。從RAM 21讀取關於該等影像的 資料。該資料先前由CPU迎的一適當功能產生。 圖4所示的係視訊轉換盒Μ的詳細結構，強調了用於操作 廣告系統的元件。此處所示之視訊轉換盒姐包括由調諧器 與解碉變器組成的一信號接收區塊公，其從不同來源虹接 收#號’包括衛星、有線以及陸地電視信號。第二個信號 接收單元係一回傳頻道系統丑，其允許進行雙向資料傳 运·使用者至操作者與操作者至使用者。有線電視或電話 網絡 < 一可構成該頻道在解多工器Μ内對所接收的信號進 行處理’其將輸入的mpeg信號分成音頻流公、視頻流处與 資料流1Ζ。視訊轉換盒的功能由CPU处控制。CPU 對接收 到的資料流42中資料進行處理，並控制其在隨機存取記憶 體姐、快閃記憶體經或硬碟驅動器红中的儲存。 廣告資料以檔案之形式發送至視訊轉換盒。該等檔案可 經由一回傳頻道發送或作為資料包含在MPEG流中。回傳頻 迢係一介面’其允許進行資料傳送，並包括資料流控制之 適當協足。在回傳頻道中應用資料流控制監視輸入資料， 並將廣告檔案導向對該等檔案的管理應用。 85750 -11 - 200408273 廣告資料亦可以在播放電視信號的MPEG流中發送。 MPEG"fb包括一私有部分，其可用於資料傳輸。亦有可能在 J吏^用 ^ 我的封包中傳送資料。在MPEG流中應用資料流控 制此依據其中所包含的資訊將輸入資料排列為檔案。在接 @廣告構案後’其將該等檔案導向對該等檔案的適當管理 應用。 以獨互的、相對較小檔案的形式傳送廣告資料被認為是 低效的。若需要發送大量檔案，則將其作為一單獨封包發 U ~其構成一單獨檔案。在視訊轉換盒中封包可再次分割 遂原成單獨的檔案。可對檔案封包以及單獨檔案進行壓 縮’以減少其所佔的記憶體空間。 該廣告顯示系統，在顯示廣告前，會先選取廣告，再讀 取其内容。單一廣告的相關資訊可作為兩個分離檔案發送 至視訊轉換盒。第一個檔案係圖形檔案，其包含廣告的内 容。其在螢幕上顯示的時候，可以係圖形，亦可係文字。 第二個檔案係資料檔案，其包含關於廣告顯示規格（播出時 間、、節目段、顯示頻道）、優先權（決定顯示頻率）以及到期 時間（既定廣告待顯示的時間週期）的資訊。這兩個檔案之 相互關聯方式明確哪個資料檔案與哪個圖形樓案相^= 可以通過（例如）使用副檔名不同的共同檔案名稱實現，、 advertisementl.bmp和 advertisementl.dat。 圖5所示的係-圖形樓案之結構；在其最簡形式中，以 括一標頭釭與資料砬。該標頭ϋ藉由指定圖形禆案之柊^ ^ 指定文字格式化之方式定義資料儲存的格式。標案二： 85750 -12- 200408273 分包括描述廣告内容的資料62。 -ϋ. 圖6所示的係一資料檔案之牡槿 ' 、…構。其包括標頭砭與描述類 別坠、妞及其值垃、砂的數個欄位。 侧仅铋頭赵包括檔案中包各 的欄位數與其長度相關之資訊。其能依據既定廣告的分： 方式快速地決定資料樓案之内容，該檔案能包括任音數目 的櫊位。以下表格包括個別欄位與其值的範例。提及的欄 位包括：「時間段」、「節目類型」、「頻道名稱」、「優 务.I 、 「口去明.Ti 「、、、丄. 類別 說明 ^w 範例值 時間段 顯示既定廣告的時間段 10.00 至 12.00、1 L30 至 12·45、〇·〇〇至 24.00 節目類型 顯示廣告的節目類型 參照節目内玄夕作 頻道名稱 顯示廣告的頻道名稱 TV1、TV3 優先權 顯示既定廣告的頻率 1至10 到期時間 顯示廣告的時間週期 1至100天 補充廣告 在特定節目中顯示的廣告 1 (本攔處於活動狀態） 時間段」攔描述了顯示既定廣告的時間。例如，兒童 廣告應在下午3、4點顯示。 「節目類型」欄在系統存取與當前顯示的節目相關資訊 時使用。該資訊可從當前接收節目的MPEG流中獲得。 「頻道名稱」欄定義顯示廣告的頻道名稱。 「優先權」欄包括定義既定廣告顯示頻率的值。優先權 越南’廣告顯示的次數越多。 「到期時間」欄定義廣告將顯示的天數。若其定義精確 至天，該欄將每天更新一次。 「補充廣告」欄定義特殊廣告狀態’該等廣告將與特定QJA 85750 200408273 fixed function. At the same time, the information display system will generate information about the selected function on the screen. While displaying information about the selected function, the system also displays a message box, including icon 2, which is the advertisement itself. This means that an advertisement is displayed every time the remote control unit 2 is used. The message box includes an indicator, which can define a specific value set of the TV, such as the volume setting, on a scale. The frame and the internal icon can be displayed at a specific position or moved with the setting value of the TV. As shown in Figures 2A and 2B, as the size of the icon (the set value is the cluster) becomes the size of the icon M (the value is set to), the full value on the function setting scale is changed from 垤 to different Is Π. The icon is included in the window, so the change in icon size is clearly visible in the background of the window. If the ad is displayed in a fixed position, the parameters of its position can be set by, for example, its < coordinates in the upper left corner. They are stored in memory as two variables with preset values, such as defining the position of the advertisement in the upper left corner of the screen. However, viewers may be allowed to change where the advertisement is displayed, for example, when the advertisement covers a significant portion of the program being viewed. After selecting an appropriate option, the variables that define the position of the ad are updated. The circuit shown in FIG. 3 is a video conversion box circuit for generating an image. These circuits have no functional components. It does not matter whether it forms a single integrated circuit or it is an independent device. The signal supplied to the television is generally generated by a video signal generator bundle. This signal is usually generated digitally by the mixer red to the image. The mixer receives input signals from several sources and then combines them. The input signal can be generated by a static signal source M, a video signal system red that also reads data directly from the video decoder 21, and a video control adjustment 85750-10-200408273 (on-screen display; OSD) system M. The static signal source, the video signal system 2A, the video decoder 21 ·, and the video control adjustment system 26 all use a RAM memory company, which all read data from the memory controller. All systems are controlled by a central processing unit (CPU; Central Processing Unit). The video control adjustment system controlled by the CPU transmits the image to be overlaid to the mixer red. The video control adjustment system includes functions to display the image anywhere on the screen. Data on these images are read from the RAM 21. This information was previously generated by a suitable function welcomed by the CPU. The detailed structure of the video conversion box M shown in Fig. 4 emphasizes the elements for operating the advertising system. The video converter box shown here includes a signal receiving block consisting of a tuner and a demultiplexer. It receives ## from different sources, including satellite, cable, and terrestrial television signals. The second signal receiving unit is a backhaul channel system, which allows two-way data transfer. User to operator and operator to user. Cable TV or telephone network < One can constitute the channel to process the received signal in the demultiplexer M ' which divides the input mpeg signal into audio stream, video stream and data stream 1Z. The function of the video conversion box is controlled by the CPU. The CPU processes the data in the received data stream 42 and controls its storage in random access memory, flash memory, or hard disk drive red. Advertising materials are sent to the video conversion box as a file. These files can be sent via a return channel or included as material in the MPEG stream. The return frequency is an interface that allows data to be transmitted and includes appropriate coordination of data flow control. Application of data flow control in the return channel monitors the input data and directs the advertising files to the management application of these files. 85750 -11-200408273 Advertising materials can also be sent in MPEG streams playing TV signals. MPEG " fb includes a private part which can be used for data transmission. It is also possible to send data in J J ^^^ mypacket. Applying data flow control in MPEG streams arranges the input data into files based on the information contained in it. After receiving @ 广告 建 案 ’, it directs these files to the proper management application of those files. It is considered inefficient to transmit advertising materials in the form of separate, relatively small files. If a large number of files need to be sent, it is sent as a single packet U ~ it constitutes a single file. The packet can be split again in the video conversion box, and then turned into a separate file. You can compress file packets as well as individual files ’to reduce the memory space they occupy. The advertisement display system selects an advertisement before reading the advertisement, and then reads its content. Information about a single ad can be sent to the video converter box as two separate files. The first file is a graphic file that contains the content of the advertisement. When it is displayed on the screen, it can be graphics or text. The second file is a data file that contains information about the display specifications of the advertisement (broadcast time, program segment, display channel), priority (determines the frequency of display), and expiration time (the period of time for which a given advertisement is displayed). The way in which these two files are related to each other makes it clear which data file is associated with which graphic building case ^ = can be achieved, for example, by using common file names with different extensions, advertisementl.bmp, and advertisementl.dat. The structure of the department-graphic building shown in Figure 5; in its simplest form, it includes a header 釭 and a data 砬. The header defines the format of the data storage by specifying the format of the graphic file ^ ^ and specifying the text format. Tender 2: 85750 -12- 200408273 points include information describing the content of the ad62. -ϋ. Figure 6 shows the structure of a hibiscus of a data file. It includes header fields and description fields such as pendant, girl and its value, sand. Only the bismuth head Zhao includes information about the number of columns in the file and its length. It can quickly determine the contents of the data building case according to the points of the given advertisement: the file can include the niches of the number of voices. The following table includes examples of individual fields and their values. The mentioned fields include: "Time period", "Program type", "Channel name", "Privilege.I", "Kouming.Ti" ,,,, 丄. Category description ^ w Example value Time period display is set Advertisement time period 10.00 to 12.00, 1 L30 to 12.45, 〇〇〇〇 to 24.00 Program type Shows the program type of the advertisement Refer to the channel name TV1, TV3 in the program as the channel name to display the advertisement Priority to display the predetermined advertisement Frequency 1 to 10 Expiry time The period of time to display ads 1 to 100 days. Supplementary ads to be displayed in a particular program 1 (this bar is active). The time bar "describes the time to display a given ad. For example, children's ads should be displayed at 3 or 4 pm. The "program type" column is used when the system accesses information related to the currently displayed program. This information can be obtained from the MPEG stream of the currently received program. The "Channel name" column defines the name of the channel on which the ad is displayed. The "Priority" column includes values that define how often a given ad is displayed. Priority Vietnam ’ads are shown more often. The "Expiration time" column defines the number of days that the ad will appear. If its definition is accurate to days, this column will be updated once a day. The "Supplemental Ads" column defines special ad statuses "
85750 -13- 200408273 節目一起顯示。 應用接收新廣告檔案將廣告儲存在非揮發性記憶體（例 如，快閃記憶體或硬碟驅動器）中，隨後將資料檔案中的资 料添加至儲存在揮發性或非揮發性記憶體中的廣告表格。、 當廣告儲存在非揮發性記憶體中時，每次開啟視訊轉換盒 時，都必須根據儲存在非揮發性記憶體中的資料檔案建2 表格。由於能將廣告資訊分成圖形與資料檔案，從而有可 能將孩等^分別發送。通常新廣告的資料與圖形檔案都 是同步發送的。若顧客希望改變廣告顯示偏好設定^則只 需發送一包含已更新偏好設定的資料檔案。例如，若相^ 時間段從瓜⑼至mo改為i L〇n π 〇〇,只需發送資料構案。 圖7顯示向廣告表格添加資料之功能的演算法。當有新資 料到達時，在步驟II中將啟動該功能。在接收新輸入的資 料檔案的資訊後，在步驟丑中讀取該資訊。隨後在步驟丑 中對廣告表格中是$ e包含該檔案的記錄進行檢查。若 廣口表格已包含檔案的記錄，則在步驟Μ中，根據檔案中 所包含的資料對該記錄進行更新。若廣告表格未包含檔案 的記錄，則在步驟2!中，系統向表格添加一新記錄Τ 圖8顯7F監視到期時間的演算法。更新過程始於步驟丛， 從第一記錄脸開始。到期時間的值在步驟坠中減少丨。在步 知Μ中，檢查減少的時間是否為零。若為零，表示該廣告 已到期。Ik後，在步驟赵中，該廣告的圖形與資料檔案將 k记憶體及廣告表格中移除。在步驟坠中，檢查所分析的 記錄是否係表格中的最新記錄。若係最新記錄，則在步驟 85750 -14- 200408273 中完成更新過程。矣：非#紅、 該功 、 π、枉右非取新記錄，則在步驟88中 能將進行到下一記錄。 圖9所示的係顯示廣告的演算法。當使用者按下❹單元 =I1T，，該顯示即在步_開％。首先係在步 ::取'4告。疋義廣告在勞幕上位置的參數在步驟拉 =取。以，在步驟Μ中，系統發送圖形構案與位置表 視控’整系統。視控調整系統同時顯示廣告以及 取的遙控單元功能之相關資訊。 、 上述關於廣告播放的接收與儲存廣告的方式係操作者依 據既足標準按預定顯示，其係描述為規則廣告。但是，該 系統亦可提供一組在特定節目(例如收視率極高的足球比 赛）中顯示的補充廣告。定購廣告播放的公司可購買—组只 在該比赛中顯示的特殊廣告。該組特殊廣告將在該節目播 放過程中發送。該等廣告的資料標案的「補充廣告」欄處 於活動狀態。然後其他的欄將定義相關的時間、節目以 頻道數。 、在接收-標4「補充廣告」白勺廣告|，會生成一張與普 =廣告表格類似稱為「補充廣告表」的新表格。在補充廣 告情形中，給補充廣告預定的時間段内，不可顯示其他的 廣告。這就可阻礙在既定頻道顯示其他廣告。 圖1〇所示的係一用於選取將顯示的廣告的演算法。在該 演算法的步驟拉中，讀取當前視訊轉換盒的參數，如時間二 名稱以及接收的節目類型。隨後，在步驟巡中，檢查自上 、、'且廣σ足位時起，廣播電視節目的任何參數是否發生了變 85750 •15- 200408273 化。由於使用者轉換頻道，在選取的頻道上廣播的節目類 型發生變化，或自廣告組的上次定位後耗去了一些預定時 間（如^分鐘）’都可能會引起變化。若參數已發生變化，則 在步知£1中，系統將定位一組與新參數對應的新廣生。在 步驟辦，該系統依據新標準選取廣告。若參數未^生錄 化，則繞過步驟拉，在步驟财，系統從舊廣 ς 一廣告。 τ &取 :11所不的係用於定位一組廣告的演算法。搜尋功能首 θ在步驟胤中搜尋廣告表格。在步驟巡中，檢杏 定義標準的廣告。首先對該補充廣告㈣J 已制滿足標準的廣告，則在步驟腿生的一組廣 =由補充廣告組成。若未找到滿足標準的補充廣告，則 j步驟驗搜尋標準廣告表格。該表格應包括合適的廣 :，為其中某些廣告通常會在任何時間在所有頻道上顯 不。在步驟谢中，產生—組準備顯示的廣告。 示的係用於從步驟逝中產生的廣告組中選取廣 :取=异法。首先’在步驟埋中從標準或補充廣告表格中 5所選取f告的優先權。該等優先權用於決定播放廣告 =序’或隨機選取廣告時作為加權因數（we啡以㈣。然 後在步驟I1Z中選取將顯示的廣告。 ，取廣告有幾種方法。以下給出兩範例。 、$ Γ :法係’當廣告係採用若干已知繪圖演算法之-尸迅機選取時，目，丨你t 古沬、强 7、吏廣“◊優先權作為加權因數。使用該 、取”有優先權因數5的廣告的可能性是選取優先權85750 -13- 200408273 The program is displayed together. The application receives a new advertisement file to store the advertisement in non-volatile memory (for example, flash memory or hard drive), and then adds the data in the data file to the advertisement stored in the volatile or non-volatile memory form. 2. When the advertisement is stored in non-volatile memory, every time you open the video conversion box, you must create a table based on the data file stored in non-volatile memory. Since the advertising information can be divided into graphics and data files, it is possible to send children ^ separately. Normally, the data and graphic files of new advertisements are sent synchronously. If the customer wishes to change the display preferences of the advertisement ^, he only needs to send a data file containing the updated preferences. For example, if the relative time period is changed from melamine to mo to i L〇n π 〇〇, you only need to send information to build a plan. Figure 7 shows an algorithm for adding data to an advertisement form. When new data arrives, the function will be activated in step II. After receiving the information of the newly entered data file, read the information in step Ug. The record in the advertisement form that is $ e and contains the file is then checked in step Ugly. If the wide mouth form already contains the record of the file, then in step M, the record is updated according to the data contained in the file. If the advertisement form does not contain records of the file, then in step 2 !, the system adds a new record to the form. Figure 8 shows the algorithm for monitoring the expiration time of 7F. The update process starts with a cluster of steps, starting with the first recorded face. The value of the expiration time decreases in the step. In step M, it is checked whether the reduced time is zero. If zero, the ad has expired. After Ik, in step Zhao, the graphic and data files of the advertisement are removed from the k memory and the advertisement form. During the step, check whether the analyzed record is the latest record in the table. If it is the latest record, the update process is completed in steps 85750 -14- 200408273.矣: non- # red, this function, π, 枉 and non-right to take a new record, in step 88 can proceed to the next record. The algorithm shown in FIG. 9 is for displaying advertisements. When the user presses the ❹ unit = I1T, the display is at step_on%. First tied at step :: Take '4. The parameters of the position of the righteous advertisement on the labor curtain are pulled in step. Therefore, in step M, the system sends a graphic plan and a position table to visually control the system. The visual control adjustment system simultaneously displays advertisements and information about the functions of the remote control unit. The above-mentioned method of receiving and storing advertisements for advertisement playback is that the operator displays according to established standards and is scheduled to be displayed, which is described as regular advertisements. However, the system can also provide a set of supplementary advertisements that are displayed on specific shows, such as football matches with very high ratings. Companies that order ad playback can purchase—groups of special ads that only appear during the contest. This special set of advertisements will be sent during the show. The “Supplemental Advertising” column of the data subject of these advertisements is active. Then the other columns will define the relevant time, program and channel number. In the receiving-bid 4 "supplementary advertisement" advertisement |, a new form similar to the general advertisement form called "supplementary advertisement form" is generated. In the case of supplementary advertisements, no other advertisements may be displayed during the time period scheduled for the supplementary advertisements. This can prevent other ads from showing on a given channel. The algorithm shown in FIG. 10 is an algorithm for selecting an advertisement to be displayed. In the step of the algorithm, read the parameters of the current video converter box, such as the name of time two and the type of program received. Subsequently, in the step inspection, it is checked whether any parameter of the radio and television program has changed since the time of the upper, lower, and wider sigma positions. 85750 • 15- 200408273. As the user changes channels, the type of program broadcast on the selected channel changes, or some predetermined time (such as ^ minutes) has been consumed since the last positioning of the ad group, may cause changes. If the parameters have changed, the system will locate a group of new Guangsheng corresponding to the new parameters in step £ 1. At step, the system selects ads based on the new criteria. If the parameters are not recorded, the step will be bypassed. In the step, the system will advertise from the old one. τ & take: 11 is not the algorithm used to locate a group of ads. Search function First, search the ad form in step 胤. In the tour, the standard advertisement is defined. First of all, the supplementary advertisement has been made to meet the criteria, and a set of advertisements generated in the step is composed of supplementary advertisements. If no supplementary advertisement is found that meets the criteria, then step j is performed to search the standard advertisement form. The form should include the appropriate broadcasts, as some of these ads will usually appear on all channels at any time. In step thanks, a group of advertisements is generated. The system shown is used to select from the ad group generated in the step: Take = different method. First, in the step, the priority of the report is selected from the standard or supplementary advertising form 5. These priorities are used to decide whether to play the advertisement = sequence 'or to randomly select the advertisement as a weighting factor (we brown to ㈣. Then select the advertisement to be displayed in step I1Z. There are several ways to choose the advertisement. The following two examples are given. ， $ Γ: Law system 'When the advertising system uses a number of known drawing algorithms-the corpse machine selection, the purpose is to use the priority as a weighting factor. Use this, The possibility of "take" ads with a priority factor of 5 is to choose a priority
85750 -16- 200408273 因數為1的廣告的5倍。 、第二種方法使用廣告的優先權以設定其顯示次序。在該 方法中，優先權較高的廣告將會最先顯示。 上述說明證明了該系統的最先進形式。可對該系統的功 能性進行修改或將其局限於適應處理能力較弱的視訊轉換 盒，或通應操作者不能提供系統的所有功能服務的情況。 可能之修改之—使廣告管理省略在榮幕上使用者指定的 點顯示廣告之功能，並使用預置設定，例如，纟幕的左上 角。 而另一修改則省略了優先權設定。則所有廣告的顯示可 能性相同。 亦有可能省略生成補充廣告表格。在操作者不能連續播 放MPEG流中廣告的系統中，此修改非常有用。 另一可能性係省略廣告的到期時間。此種情況下的廣 告，將一直有效，直至新廣告將其取代。 而另一修改係指省略資料檔案的播放。此時，將不會生 成廣告表格。硬碟將只儲存圖形檔案，且廣告定位功能將 只會選取一個廣告。該解決方式可用於不可能決定時間、 節目或頻道的系統中。 上述表明服務於廣告顯示的系統安裝在視訊轉換盒内， 並能管理所有頻道上的廣告顯示。另一可能性係針對個別 頻道生成個別應用，用於只在該等頻道顯示廣告。在這種 情況下’該應用將會與廣告資料同時在MPEG流中播放。在 啟動該應用後，系統依據先前所述之演算法讀取廣告資料 85750 200408273 並顯示廣告。該解決方式實現了特定節目的專屬應用的播 放。 該解決方式較已熟知的管理廣告之方法有多個優點。此 處所述之解決方式係視訊轉換盒之應用，其不需附加裝 置。其可在市場上已有的視訊轉換盒内實施。其很容易接 收廣告資料的播放。此外，其不僅能發送廣告資料，還能 應用於在特殊節目中顯示廣告資料。 【圖式簡單說明】 &C附圖式的實施範例中顯示了本發明之目的，其中·· 圖1所示的係一電視機，其螢幕上顯示有一廣告； 圖2A與2B所示的係一電視機螢幕，其上具有一大小變化 的廣告； 固3所示的係用於產生視頻信號之視訊轉換盒的一部分； 圖4所示的係該視訊轉換盒的方塊圖； 圖5所示的係圖形檔案之結構； 圖6所示的係資料檔案之結構； 圖7所不的係向廣告表格添加資料之演算法的流程圖； 圖8所不的係監視廣告到期時間之演算法的流程圖； 圖9所示的係顯示廣告之演算法的流程圖； 圖1〇所示的係選取廣告之演算法的流程圖； 圖所示的搜尋一組廣告之演算法的流程圖；以及 圖12所不的係選取廣告之繪圖演算法的流程圖。 【圖式代表符號說明】 1 電視機螢幕 85750 18 200408273 2 訊框 3 圖TF 5 指示器 7、10 介面 8、14、 40視訊轉換盒 9 遙控單元 12 視窗 21 RAM記憶體 22 記憶體控制器 23 視頻解碼器 25 視頻信號系統 26 視控調整系統 27 混頻器 28 產生器 29 信號 42 信號接收區塊 43 回傳頻道系統 44 解多工器 45 音頻流 46 視頻流 47， 資料流 49 快閃記憶體 50 隨機存取記憶體 51 硬碟驅動器85750 -16- 200408273 5 times an ad with a factor of 1. 2. The second method uses the priority of ads to set their display order. In this method, the higher priority ads will be displayed first. The above description proves the most advanced form of the system. The function of the system can be modified or limited to adapt to the video conversion box with weak processing capacity, or in case the operator cannot provide all the functions and services of the system. Possible Modifications—Advertises the function of displaying advertisements at user-specified points on the screen, and uses preset settings, such as the upper-left corner of the screen. Another modification omits the priority setting. Then all ads may be displayed the same. It is also possible to omit the generation of supplementary advertising forms. This modification is useful in systems where the operator cannot continuously play advertisements in the MPEG stream. Another possibility is to omit the expiration time of the advertisement. The advertisement in this case will remain valid until it is replaced by a new advertisement. Another modification refers to omitting the playback of data files. At this time, no advertising form will be generated. The hard disk will only store graphic files, and the targeting feature will select only one ad. This solution can be used in systems where it is not possible to decide on time, program or channel. The above indicates that the system serving advertisement display is installed in the video conversion box and can manage the advertisement display on all channels. Another possibility is to generate individual applications for individual channels to show ads only on those channels. In this case, the application will be played in the MPEG stream at the same time as the advertising material. After launching the application, the system reads the ad data 85750 200408273 and displays the ad according to the algorithm described earlier. This solution enables the playback of exclusive applications for specific programs. This solution has several advantages over the well-known methods of managing advertising. The solution described here is the application of the video conversion box, which requires no additional equipment. It can be implemented in a video conversion box already on the market. It is easy to receive playback of advertising materials. In addition, it can not only send advertising materials, but also be used to display advertising materials in special programs. [Brief description of the drawings] The embodiments of the & C drawings show the object of the present invention, in which the television shown in Fig. 1 is an advertisement displayed on the screen; Figs. 2A and 2B It is a television screen with a variable size advertisement on it; a part of the video conversion box for generating video signals shown in Figure 3; a block diagram of the video conversion box shown in Figure 4; The structure of the graphic file shown in Figure 6; the structure of the data file shown in Figure 6; the flowchart of the algorithm for adding data to the advertising form shown in Figure 7; the algorithm for monitoring the expiration time of the advertisement shown in Figure 8 Flow chart of the method; Figure 9 is a flowchart of the algorithm for displaying advertisements; Figure 10 is a flowchart of the algorithm for selecting advertisements; Figure 9 is a flowchart of the algorithm for searching for a group of advertisements ; And FIG. 12 is a flowchart of a drawing algorithm for selecting advertisements. [Illustration of Symbols in the Drawings] 1 TV screen 85750 18 200408273 2 Frame 3 Picture TF 5 Indicator 7, 10 Interface 8, 14, 40 Video conversion box 9 Remote control unit 12 Windows 21 RAM memory 22 Memory controller 23 Video decoder 25 Video signal system 26 Video control adjustment system 27 Mixer 28 Generator 29 Signal 42 Signal receiving block 43 Return channel system 44 Demultiplexer 45 Audio stream 46 Video stream 47, Data stream 49 Flash memory Body 50 random access memory 51 hard drive
85750 -19- 200408273 62 資料 82 第一記錄 24、 41 來源 30、 48 中央處理單元 61 λ 65 標頭 66 > 68 種類 67 > 69 值85750 -19- 200408273 62 data 82 first record 24, 41 source 30, 48 central processing unit 61 λ 65 header 66 > 68 type 67 > 69 value
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