TR201701783A2 - INSERT TRACKING AND ANALYSIS SYSTEM - Google Patents

Abstract

The invention is an insert tracking and analysis system that allows to store the inserts used in the stores in electronic environment and enables the inserts to be analyzed and reported to the required places in the electronic environment in which they are stored. Transferring the insert data (100) to the application (U) database is characterized in that the transferred inserts are analyzed (101), the reports of the analyzes (102) include the processing steps.

Description

DESCRIPTION Technological Field: Bulus, hypermarket, supermarket, discount markets, local chain and cosmetics Archiving, tracking and executing the inserts of their companies on an online platform. insert tracking, about the analysis system.

State of the Art: Today, many stores and manufacturers sell their discounted products on a weekly or monthly basis. It announces to its customers on a monthly basis through discount magazines called inserts and In this way, it aims to increase its sales. In insert applications in stores The biggest problem is irregularity, lack of follow-up and lack of analysis. Because of these reasons In the content of the insert, the products of the same companies and brands can always be included. Due to the lack of analysis, products that will have higher sales are not included. is happening.

Measuring the performance of inserts today is not possible with any tracking and analysis system. not possible because it is not. Insert performance measurement and analysis to be made, the products to be included in the inserts consist of highly attractive products, It will increase the sales of the products in the markets.

Today, the main producers who supply products to the markets, Most of the time, they are informed about the campaigns and discounts applied in their sales. cannot be. A product may be good but poorly marketed by the seller's market. This In order to prevent this situation, manufacturers can control the markets, the inserts they use to market the product, rather than the markets. They need the existence of a system that they can control. Other manufacturing companies How much does the competitor of other manufacturers included in the inserts cost in the inserts in the markets? by examining the number of inserts in the markets, where you can see the There is no system for analysis. The deficiency of the system in question It prevents companies from comparing themselves with other competing companies, does not allow it to follow its competitors.

In the state of the art, electronic archives that enable the storage of documents are available. These systems only serve as warehouses, It provides storage of documents and files.

Patent application number TR 2016/01862 mentioned in Turkish Patent Institute records in the document ““Our invention; during the site inspection of the building inspection companies can use; appropriate orientation of the employees, follow-up of the work, statistical data of building inspection companies that increase the quality of the service provided. collected, delivered to the building owner and/or contractors when requested, and delivered in a single With the program, all the tasks of the control staff at the site are gathered under one title, the ability to instantly check when these tasks are fulfilled, mobile mobile application structure that enables devices (mobile phone and/or tablet computer) relates to the control system and its management. The mobile subject of the patent in question Applied Building Control System and Management; by installing the software (10) mobile device (mobile phone and/or tablet), enabling the implementation of our invention computer) (1); mobile device (mobile phone and/or tablet computer) (1) The main menu of the program, which allows entering the Construction YiBF number (2) to the section (3); Architecture checklists (4), which constitute the program main menu (3); your list control and approval (5), by confirming (Signing) with the software (10) (16) of the information the central computer (12) where it is recorded and the recorded information as a report (11). the central server (9) to which it is sent; check and approval of lists (5) via SMS (6) the owner and/or contractor (7); The relevant control element (14), mobile control with software (10) contained in the device (mobile phone and/or tablet computer) (1) by the direction of the centipede (15); control at the site (15) and at the site (15) GPS positioning system (13), providing the location of the element (14); Again, with the software (10), it provides electronic storage of all kinds of data flow. The archive consists of (8).” statements are included.

The aforementioned invention enables building inspection procedures to be stored electronically. It is an archive system that provides In terms of content and usage area, mentioned in this specification It is different from the invention.

In the electronic archive systems used in the state of the art, the above contains the disadvantages described. Regarding the follow-up of the inserts used in the markets There is no special electronic archive facility, it is only used for storage purposes. can be saved on computers. It will be appreciated that the follow-up, analysis and A new archive system is needed to be used for storage.

Description of the Invention: This invention allows to store the inserts used in the stores electronically, perform the analysis of the inserts in the electronic environment where they are stored and make the necessary It is about the tracking and analysis system that provides reporting to the places.

The purpose of the invention is to increase the sales of products in the markets. It is to enable a system that enables the archiving of inserts in electronic environment.

Another purpose of the invention is to include the products on the inserts in the insert. Comparing it with similar products from other similar companies, showing the number of purchases It is to enable a system that performs analyzes that provide

Another purpose of the invention is to record the sales numbers of the products in the inserts and It is to provide a system that allows analysis of data to be made.

Another purpose of the invention is to enable the markets to prepare their own insert magazines. to enable a system that recognizes

Another purpose of the invention is to produce inserts used in stores to increase sales. is to enable a new system that increases its efficiency.

Another aim of the invention is to make sure that the markets are with other competing markets, the manufacturer companies enable a new system that enables manufacturers to compare each other with each other. is to provide.

Another purpose of the invention is to present the analysis results as monthly, annual and weekly graphs. It is to enable a new system that allows it to be viewed.

Another purpose of the invention is to record the product sales prices in the system and to calculate the product sales numbers. a new system that enables the optimum selling price to be found by comparison with is to provide opportunities.

Another purpose of the invention is immediate reporting versus analysis that takes days or even weeks. is to enable a new system that provides the service.

Another aim of the invention is to create a new system that increases the business network of the market and manufacturing company. is to provide opportunities.

Another purpose of the invention is to determine how much the manufacturer invests in which market. It is to enable a new system that shows

Another purpose of the invention is to search by product and insert the desired product. a new system that counts the opportunity to view and compare the best prices is to allow.

Another purpose of the invention is to reduce the cost paid by the companies included in the inserts for the insert. a new system that allows him to check whether is to allow.

Explanation of Figures: The invention will be described with reference to the accompanying figures. subject matter of the invention should not be limited by the scope of the figures. No reference to the figures in question Its purpose is only to beautify the description of the description and claims and to make them understandable. is to increase as much as possible. These figures are; Figure-1 is the view of the application in the device in the invention.

Figure- 2 is the schematic representation of the invention process steps.

Figures to assist in understanding this invention are as indicated in the attached picture. are numbered and given below with their names.

Explanation of References: U. Application 1. Araina Area Analysis section Journal creation area Sales review area accounting field Company comparison area SQMJÄWN User screen 100. Transferring insert data to the application database 101. Analyzing the transferred inserts 102. Reporting of analyzes Description of the Invention: The invention basically aims to archive the inserts published by the markets. A device (A) with the application (U) that provides the insert and search where products can be searched. area (1), the analysis section where the analysis of the inserts are made (2), the users' own The magazine creation area (3), which also allows the user to create the inserts, sales inspection area (4), where the sales of the advertisements can be analyzed, in terms of cost The accounting area (5), where the necessary information can be found, allows companies to compare themselves with their competitors. the company comparison area (6) and the main location where all transactions take place. consists of the user screen (7), which is the screen. (Figure 1) In addition, the invention includes transferring the insert data to the application (U) database (100), insert making analyzes (101), reporting the analyzes to companies and markets (102) includes processing steps. (Figure - 2) Detailed Description of the Invention: In the search field (1) in the invention, inserts, products included in the inserts and It is possible to search for companies that are manufacturers of products. In old dated inserts The information contained in it is easily accessible.

All data about the inserts in the analysis section (2) of the invention, numbers, products, brands of products, manufacturer and all similar situations. analyzes are being done (101). In these analyzes, companies can be compared with each other, weekly, monthly or annual analyzes can be reported (102). Analysis section In (2), companies make price analyzes and make decisions about sales channels and sales prices. they can receive. Kind of promotion after it, such as the product being promoted Decisions regarding the details of the promotion are taken according to the analysis made.

Preparation of their own inserts for the users of the journal creation area (3) in the invention. offers the opportunity. In this way, it is possible to work with a special designer whenever the markets need it. without having to, create inserts through the application (U) and insert the desired products. can place. The journal creation field (3) can be used in any of the published inserts. It allows to create a separate file by selecting a page. Markets so that he can archive by focusing only on the category he is interested in, for use as explanatory documents in presentations or related financial files. gets the chance.

In the sales inspection area (4) in the invention, the user uploads their sales to the system, By comparing the sales with the inserts in the relevant period, the effect of the inserts on the sales can observe.

In the field of accounting (5), the costs of being included in annual agreements and inserts, Analysis of accounting information about sales rates at cost Publishing in inserts where manufacturers can be compared with each other in the invention. There is a company comparison area (6) where you can compare the rates. Just Opportunity to examine the competition in terms of not only the manufacturers that appear in the insert, but also in the markets dogma. Any insert advertisement can be displayed by the markets. There is an increase in competition between markets by responding to advertisements with promotions.

The user screen (7) in the invention is an area where the actions taken are displayed.

In addition, the application (U) of all product pictures and company information included in the invention, inserts transferring them to the database (100), inserts and the product and manufacturer included in it making analyzes for companies (101), making analyzes for companies and markets regularly reporting (102) process steps.

Users can change the parameters they want and use the information available in the database. they can create their own analysis.

Therefore, the invention allows to store the inserts used in the stores electronically. providing the necessary information by performing the analysis of the inserts in the electronic environment where they are stored. It is an insert tracking and analysis system that provides reporting to places, and its feature is; insert transferring the data to the application (U) database (100) Performing analyzes (101), reporting analyzes (102) includes process steps is characterized by.

Also, in the invention, in the application (U), the application (U) in the device (A) insert, product, brand and company data in the database The search field (1) that provides access is the parameter parameter of all the data in the database. Analysis section in the application (U) database, which is carried out using (2), to the application (U) database of the instant sales data of the products included in the inserts. added, so that the effect of inserts on sales is understood, within the application (U) The sales inspection area (4), which is located in the able to follow the insert agreement, examine the financial effects of the inserts, The accounting field (5) included in the application (U) is how much the companies took place in the inserts, their sales after the inserts they took place The firm in the application (U) that allows them to examine and compare comparison area (6) is located.

Claims (7)

REQUESTS 1- Invention is an insert tracking and analysis system that allows to store the inserts used in the stores in the electronic environment, and also performs the analysis of the inserts in the electronic environment where they are stored and ensures that they are reported to the necessary places. - transferring the insert data to the application (U) database (100) - performing the analysis of the imported inserts (101) - reporting the analyzes (102), including the process steps. 2- It is the insert tracking and analysis system mentioned in Claim 1, its feature is; It contains a search field (1) that provides access to insert, product, brand and company data in the application (U) database in the device (A). 3- It is the insert tracking and analysis system mentioned in claim 1, and its feature is; It contains the analysis section (2) in the application (U) database, which is performed by using all the data in the database as a parameter. 4- It is the insert tracking and analysis system mentioned in claim 1, and its feature is; The application contains a journal creation area (3) that allows (U) users to create their own inserts. 5- It is the insert tracking and analysis system mentioned in claim 1, and its feature is; The instant sales data of the products included in the inserts are added to the application (U) database, so that the effect of the inserts on the sales can be understood, and it includes a sales analysis area (4) in the application (U). 6- It is the insert tracking and analysis system mentioned in claim 17, and its feature is; It includes an accounting area (5) in the application (U), where the annual insert agreement between manufacturers and markets can be followed and the financial effects of the inserts can be examined. 7- It is the insert tracking and analysis system mentioned in the request, and its feature is; It contains a company comparison area (6) in the application (U), which allows the manufacturers to examine and compare how much of the competing manufacturers are included in the inserts, and their sales after the insefts they are included in.