SI22598A2 - Drinking cup with locations for fixed advertising and promotion - Google Patents

Drinking cup with locations for fixed advertising and promotion Download PDF

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Publication number
SI22598A2
SI22598A2 SI200800278A SI200800278A SI22598A2 SI 22598 A2 SI22598 A2 SI 22598A2 SI 200800278 A SI200800278 A SI 200800278A SI 200800278 A SI200800278 A SI 200800278A SI 22598 A2 SI22598 A2 SI 22598A2
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Slovenia
Prior art keywords
advertising
space
logo
locations
drinking
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SI200800278A
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Slovenian (sl)
Inventor
Uroĺ Blaĺ˝Iäś
Matjaĺ˝ Greguriäś
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Uroĺ Blaĺ˝Iäś
Matjaĺ˝ Greguriäś
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Priority to SI200800278A priority Critical patent/SI22598A2/en
Publication of SI22598A2 publication Critical patent/SI22598A2/en

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Abstract

A drinking cup with locations for fixed advertising and promotion solves the problem of easy and effective advertising and offers a simple execution at the same time. On the mantle (2) of the drinking cup (1) there are advertising areas (4, 5, 8) and two vertical areas for logotypes (6, 7) or two horizontal areas for logotypes (9, 10), and this on any locations, any relative mutual positions and in any sequence. All areas (4, 5, 8, 9, 10) are fixed or immovable.

Description

SlovenijaSlovenia

POSODA ZA PITJE Z LOKACIJAMI ZA FIKSNO OGLAŠEVANJE IN REKLAMIRANJEDRINKING TANKS WITH LOCAL ADVERTISING AND ADVERTISING LOCATIONS

Predmet izuma je posoda za pitje z lokacijami za fiksno oglaševanje in reklamiranje, oziroma so natančneje gostinski predmeti, prednostno lončki, vrčki in kozarci iz poljubnih materialov, z reklamno oglaševalskim prostorom za vizualna stalna sporočila.The subject of the invention is a drinking container with locations for fixed advertising and advertising, or more specifically catering items, preferably pots, mugs and jars of any materials, with advertising advertising space for visual permanent messages.

Izum je znotraj mednarodne patentne klasifikacije predvidoma uvrščen v G 09F 23/06, G 09F 3/04 in v A 47G 19/22.The invention is envisaged to be classified within G 09F 23/06, G 09F 3/04 and A 47G 19/22 within the international patent classification.

Tehnični problem, ki ga rešuje izum, je takšna konstrukcija posode za pitje, ki bo omogočala fiksno namestitev stalnih reklamno oglaševalskih sporočil, hkrati pa bo celotna konstrukcija posode za pitje ostala enostavna in kompaktna.The technical problem solved by the invention is such a construction of the drinking container, which will allow the fixed placement of permanent advertising advertising messages, while at the same time the whole construction of the drinking container will remain simple and compact.

Splošno znane so posode za pitje z raznimi poslikavami na zunanji ali notranji strani votlega plašča. Poslikave so bolj ali manj umetniške narave, njihov glavni namen pa je posodo za pitje narediti privlačno za kupce in uporabnike.Drinking containers with various designs on the outside or inside of the hollow jacket are generally known. The paintings are more or less artistic in nature, and their main purpose is to make the drinking bowl attractive to buyers and users.

Po dokumentu GB 2 168 834 je znana oglaševalska posoda, ki ima na dnu izvedeno informativno sporočilo poljubnega designa. Prednostno je namen tega sporočila, da opozori uporabnika, da naj ne pije če vozi. To sporočilo uporabnik vidi vsakič, ko izprazni posodo do dna.According to GB 2 168 834, there is a well-known advertising container that has an informative message of any design at the bottom. Preferably, the purpose of this message is to warn the user not to drink while driving. The user sees this message every time they empty the container to the bottom.

Po dokumentu GB 2 439 140 je znana posoda za pitje, ki ima na zunanji strani dna izveden fosforni nanos svetlečega sloja.According to document GB 2 439 140, a drinking vessel is known which has a phosphor coating of a luminous layer on the outside of the bottom.

Po dokumentu GB 2 414 193 je znana lučajna igralna naprava oblike kozarca na peclju s podstavkom. Na podstavku so izvedena grafični znaki v smislu indicijskih znamenj, okrog peclja pa je gibljivo nameščen igralni del oblike obešanke. Igralni del se zavrti okrog peclja in se naključno ustavi na določenem grafičnem znamenju. Naprava je namenjena izključno v igralne namene.GB 2 414 193 discloses a bow-shaped gaming device on a stalk with a pedestal. On the pedestal there are graphic signs in the sense of indicative signs, and around the stalk is a movable part of the hanger shape. The game section rotates around the stalk and randomly stops at a specific graphic mark. The device is intended solely for gaming purposes.

Po dokumentu DE 20 2004 008 010 je znana posoda za pitje, ki ima v nekoliko debelejše dno vgrajen avdio modul za glasovno sporočanje poljubnih, lahko tudi oglaševalsko reklamnih sporočil. Slabost te posode za pitje je predvsem v zahtevni izvedbi in v odsotnosti vizualnega načina sporočanja.According to document DE 20 2004 008 010, a well-known drinking container is known, which has a built-in audio module for voice communication of arbitrary or even advertising messages in the slightly thicker bottom. The disadvantage of this drinking container is mainly due to the complex design and the absence of a visual mode of communication.

Nadalje je po dokumentu US 2008/0128429 je znan kozarec za pitje vode ali vina, z odstranljivimi oziroma premestljivimi magnetnimi znamenji, nameščenimi na steno čaše, peclja in podstavka. Znamenja so na kozarec nameščena z magnetno stranjo, druga stran pa je opremljena z ornamentom. Kozarec ne vsebuje avdio in ne video sporočila.Furthermore, according to US 2008/0128429, a glass of drinking water or wine is known, with removable or removable magnetic signs affixed to the wall of the beaker, stalk and base. Signs are affixed to the glass with a magnetic side and the other side is ornamented. The glass contains no audio or video message.

Skupna značilnost vseh navedenih znanih rešitev je predvsem v smislu oglaševanja ali vizualnega efekta obdelano dno posode za pitje. Variante so v načinu te obdelave, v vrsti efekta in njegovem namenu. Problem, ki je ostal nerešen je predvsem v tem, da je površina plašča posode za pitje neizkoriščena v reklamnem in oglaševalskem smislu.The common feature of all the known known solutions is, in terms of advertising or visual effect, the treated bottom of the drinking vessel. Variants are in the mode of this processing, in the type of effect and its purpose. The problem that has remained unresolved is that the surface of the drinking container jacket is unused in advertising and advertising terms.

Po izumu je problem rešen s posodo za pitje, ki ima na različnih lokacijah svojega plašča in na dnu izvedena mesta za fiksno oglaševanje in reklamiranje. Izum bo opisan na prednostnih izvedbenih primerih in slikah, ki prikazujejoAccording to the invention, the problem is solved by a drinking container which has fixed advertising and advertising sites in different locations of its coat and at the bottom. The invention will be described in the preferred embodiments and illustrative drawings

Sl. 1 posodo za pitje v aksonometrični projekciji, z oglasnima prostoroma in vertikalnima prostoroma za logotipFIG. 1 axonometric drinking pot with advertising spaces and vertical logo spaces

Sl. 2 enako, kot v Sl. 1, samo z horizontalnima prostoroma za logotipFIG. 2 in the same way as in FIG. 1, only with horizontal spaces for the logo

Posodo za pitje z lokacijami za fiksno oglaševanje in reklamiranje v bistvu predstavlja posoda za pitje 1 poljubne oblike oziroma designa, izvedena iz poljubnega materiala, ki se sestoji iz plašča 2 in dna 3.The drinking container with locations for fixed advertising and advertising is essentially a drinking container 1 of any shape or design, made of any material consisting of a layer 2 and a bottom 3.

Na plašču 2 ima posoda za pitje 1 izvedena oglasna prostora 4 in 5 poljubne oblike in dimenzije, ki si prednostno ležita pod kotom 180° in sta namenjena oglasnim sporočilom. Med njima se nahajata vertikalna prostora za logotip 6 in 7, ki eden napram drugemu prav tako ležita pod kotom 180° in sta namenjena reklamnim znakom oziroma znamkam. Iz opisanega sledi, da oglasnemu prostoru 4 sledi prostor za logotip 6, nato oglasni prostor 5 in njemu prostor za logotip 7, gledano nasprotno smeri urnega kazalca. V nekem drugem izvedbenem primeru, ki pa ni prikazan, si lahko oglasna prostora 4 in 5 ter prostora za logotip 6 in 7 na plašču 2 sledijo v povsem drugačnem zaporedju in so lahko en napram drugemu oddaljeni tudi za drugačne kote. V drugih izvedbenih primerih je lahko na posodi za pitje 1 poljubno tudi število mest oziroma lokacij za oglaševanje in reklamiranje. Tako so lahko na plašču 2 predvideni oglasni prostor 4 in/ali oglasni prostor 5 in/ali prostor za logotip 6 in/ali prostor za logotip 7.On cover 2, the drinking container 1 has advertising spaces 4 and 5 of any shape and dimension, preferably lying at an angle of 180 ° and intended for advertising messages. Between them there are vertical spaces for the logo 6 and 7, which are also 180 ° in relation to one another and are intended for advertising signs or marks. It follows from the above that the advertising space 4 is followed by the space for the logo 6, then the advertising space 5 and the space for the logo 7, in anticlockwise direction. In another embodiment, which is not shown, the advertising space 4 and 5 and the logo space 6 and 7 on the coat 2 may be followed in a completely different order and may be spaced at different angles to one another. In other embodiments, the number of advertising and advertising sites or locations may be optional on the drinking container 1. Thus, Coat 2 may be provided with advertising space 4 and / or advertising space 5 and / or logo space 6 and / or logo space 7.

Na dnu 3 posode za pitje 1 se nahaja oglasni prostor 8, velikosti in oblike dna 3, ki pa ni predmet izuma.At the bottom 3 of the drinking container 1 is an advertising space 8, the size and shape of the bottom 3, which is not the subject of the invention.

Predhodno opisano je prikazano na Sl. 1.The foregoing is illustrated in FIG. 1.

Na Sl. 2 je prikazana posoda za pitje 1, ki se od prikazane na Sl. 1 razlikuje v tem, da se med oglasnima prostoroma 4 in 5 nahajata horizontalna prostora za logotip 9 in 10. Tudi v tem primeru velja, da so lahko na plašču 2 predvideni oglasni prostor 4 in/ali oglasni prostor 5 in/ali prostor za logotip 9 in/ali prostor za logotip 10.In FIG. 2 shows a drinking vessel 1 which is shown in FIG. 1 differentiates that there are horizontal spaces for the logos 9 and 10 between the advertising spaces 4 and 5. In this case, too, it is considered that the advertising space 4 and / or the advertising space 5 and / or the logo space may be provided on the coat 2. 9 and / or logo space 10.

Za oglasne prostore 4, 5 in 8 ter za prostore za logotip 6, 7, 9 in 10 velja, da so prednostno izvedeni na zunanji steni plašča 2 posode za pitje 1 in sicer v poljubnem medsebojnem položaju. V nekem drugem izvedbenem primeru se lahko nahajajo tudi na notranji steni plašča 2, predvsem takrat, če je slednji izveden iz prozornega materiala. Oglasna in reklamna sporočila so lahko v oglasne prostore 4, 5 in 8 ter v prostore za logotip 6, 7, 9 in 10 nalepljena v obliki nalepk, prednostno samolepilnih, oziroma so vanje lahko natiskane s poljubno grafično ali drugo tehniko. Lahko so tudi jedkane, gravirane in podobno. Vsebina, izvedba in oblika oglasnih in reklamnih sporočil so lahko poljubne.Advertising spaces 4, 5 and 8 and logo spaces 6, 7, 9 and 10 are preferably implemented on the outer wall of the jacket 2 of the drinking vessel 1, in any position relative to each other. In another embodiment, they may also be located on the inner wall of the jacket 2, especially if the latter is made of transparent material. Advertising and advertising messages may be affixed in the ad spaces 4, 5 and 8 and in the premises for the logo 6, 7, 9 and 10 in the form of stickers, preferably self-adhesive, or they may be printed with any graphic or other technique. They can also be etched, engraved and the like. The content, execution and format of advertisements and advertisements may be optional.

Vmesne proste površine na plašču 2 so lahko prozorne ali neprozorne, barvane ali nebarvane, odvisno od namena uporabe, vrste materiala in vrste izdelave in od želje naročnika.Intermediate free surfaces on Sheath 2 may be transparent or opaque, colored or non-colored, depending on the purpose of use, the type of material and the type of workmanship and the customer's preference.

Claims (3)

1. Posoda za pitje z lokacijami za fiksno oglaševanje in reklamiranje, značilna po tem, da so na plašču (2) posode za pitje (1) izvedeni najmanj en oglasni prostor (4) in/ali najmanj en oglasni prostor (5) z najmanj enim vertikalnim prostorom za logotip (6) in/ali z najmanj enim vertikalnim prostorom (7), oziroma z najmanj enim horizontalnim prostorom za logotip (9) in/ali z najmanj enim prostorom za logotip (10), v medsebojni poljubni kombinaciji, v poljubnem medsebojnem položaju in v poljubnem vrstnem redu.1. Drinking containers with fixed advertising and advertising locations, characterized in that at least one advertising space (4) and / or at least one advertising space (5) with at least one advertising space (5) are provided on the jacket (2). one vertical space for the logo (6) and / or with at least one vertical space (7), or with at least one horizontal space for the logo (9) and / or with at least one space for the logo (10), in combination with each other, in to each other in any order and in any order. 2. Posoda za pitje po zahtevku 1, značilna po tem, da so lahko oglasna in/ali reklamna sporočila znotraj oglasnih prostorov (4, 5, 8) ter znotraj prostorov za logotip (6, 7, 9, 10) s poljubno tehniko izvedena neposredno na zunanjo in/ali notranjo steno plašča (2), oziroma so lahko nanje nalepljena ali kako drugače fiksno pričvrščena tako, da so nepremična.Drinking container according to claim 1, characterized in that advertisements and / or advertising messages within the premises (4, 5, 8) and inside the premises for the logo (6, 7, 9, 10) can be performed with any technique directly to the outer and / or inner wall of the jacket (2), or may be glued or otherwise fixed to them so that they are stationary. 3. Posoda za pitje po zahtevku 1, značilna po tem, da so lahko oglasni prostori (4, 5, 8) in prostori za logotip (6, 7, 9, 10) poljubnih pravilnih in/ali nepravilnih oblik ter velikosti.Drinking container according to claim 1, characterized in that the advertising spaces (4, 5, 8) and logo spaces (6, 7, 9, 10) can be of any correct and / or irregular shapes and sizes.
SI200800278A 2008-11-14 2008-11-14 Drinking cup with locations for fixed advertising and promotion SI22598A2 (en)

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