RU77997U1 - VISUAL INFORMATION DISPLAY DEVICE - Google Patents

Abstract

The utility model relates to the advertising field, namely, to display outdoor advertising on stand-alone stationary structures. A device for displaying visual information includes a housing 1 for advertising, made in the form of a geometric shape of arbitrary shape, on which a screen 2 for advertising, a computer information source 3, wireless communications linking the computer information source 3 and the screen 2 and representing a wireless channel 4 transmission of information. Screens 2 are made in the form of organic light-emitting displays, namely OLED technology displays (Organic Light Emitting Device), which are thin organic light-emitting devices in the form of a film. The use of a FOLED display (Flexible OLED display, in translation - a flexible OLED display) as a screen is explained by the fact that the flexibility of these displays allows them to be adapted to a flat or any curved surface. You can use different types of displays OLED technology (TOLED displays, Transparent OLED display, in translation - a transparent OLED display; SOLED displays, Stacked OLED display, multi-layer, in translation - "stacked"). Wireless communications are made in the form of transceivers, structurally integrated into a computer information source 3 and displays 2, capable of transmitting information over a distance via a wireless channel 4 for transmitting information. Wireless channel 4 for transmitting information is any currently used form of transmitting information over a distance, for example, using Wi-Fi or Bluetooth technology. The information source 3 is made in the form of a laptop or computer with an autonomous power supply and is placed on any type of transport, for example, car 5. On the housing 1 for advertising in a known manner adapt the screen 2 of the required size. An operator passing an advertising building 1 equipped with an OLED display includes an information source 3 and sends an image via a wireless channel 4 for transmitting information to screen 2. This can be either a static or a dynamic image. As a result of using the utility model, it is possible to increase the effectiveness of outdoor advertising by simplifying, increasing the reliability of the design of the device, improving the convenience in its operation and ensuring the efficiency of advertising. 1 n.p., 1 ill.

Description

The utility model relates to the advertising field, namely, to display outdoor advertising on stand-alone stationary structures.

Outdoor advertising is an effective means of transmitting information about goods and services and represents a huge variety of various panel and panel structures, ducts and installations located in various places near the carriageway, public transport stops, at buildings, train stations, in the open air and indoors .

Such advertising structures currently include:

- billboards, superboards and supersites, i.e. trunk billboards of various sizes along the roads,

- firewalls, i.e. large-format structures on the end walls of houses and buildings,

- roof installations, i.e. constructions located on the roofs of houses and buildings,

- designs related to the so-called "outdoor furniture" - city formats and city boards, i.e. freestanding structures on city streets in the form of panels with internal lighting,

- pillars, i.e. illuminated advertising stands,

- various panel brackets, i.e. constructions with panels mounted on poles,

as well as other panel constructions, banners over the roadway and posters.

Given the high efficiency of outdoor advertising due to its high frequency of repeated contacts, relatively low cost, diversity, extremely widespread use, it has the ability to reach a huge audience.

An advertising device is known comprising an image presenting means, characterized in that the image presenting means is mounted on a fixed support in its upper part and is a color liquid crystal TV monitor, a metal case is fixed at the bottom of the fixed support, inside of which are connected with a color

LCD monitor-TV, timer and DVD player or computer (see RF patent No. 5643 for utility model “Advertising device (options)”, IPC (8) G09F 15/00. Submission date 2006.01.27, publication date 2006.08.27. Patentee - Makarov Igor Nikolaevich).

The well-known advertising structure is quite bulky, structurally complex and not convenient to operate. To present the image, each time it is necessary to come to the advertising device, open the metal case, insert the information disk into the DVD player or computer, and turn on the timer. All this requires a lot of time and effort of a large number of people, which significantly reduces the effectiveness of the advertising device.

A well-known billboard is designed to effectively inform consumers about various products, services, companies, characterized in that the film with the images are originally glued to the billboard in several layers and each film is equipped with a system of laces, due to which, if necessary, it is easy to remove the spent outer film with the advertising image, which makes it possible to successively change the image on the billboard - at a much lower cost than when gluing new advertising posters (see RF patent 49333 for useful model "billboard using a multilayer film» G09F 15/00 the filing date of the IPC 2005.05.24 (7) Posted 2005.11.10 Author-patent -.... Kireev DA).

The well-known billboard does not differ in efficiency and ease of use, since several layers are glued to the billboard, which will be on the billboard for a long time. With the frequent change of advertising images, the labor costs for updating them will increase significantly. In addition, this method of advertising is not responsive.

Based on the analysis of information on the existing level of technology in this area, the closest visual information display device is known, including those mounted in a rigid case made in the form of a geometric shape of arbitrary shape, an advertising screen made in the form of a display, an information source in the form of a control unit consisting from the processor unit and RAM and external storage devices, an infrared port for receiving signals and commands from the remote control and the image zheny for broadcast and wireless communication means associated with the control unit and the card are equipped with WiFi and / or WiMax device and / or GPRS-modem and / or a TV tuner and / or a device Bluetooth, wherein the displays are made

liquid crystal or plasma (see RF patent No. 59307 for utility model “Visual Information Display Device (Variants)”, IPC (8) G09F 15/00, 17/00. Submission date 2006.02.22, publication date 2006.12.10. Patent holder - Vlasov A.V., Timonin M.A. - prototype).

The well-known advertising structure is also structurally complex, bulky and inconvenient to operate, which significantly reduces its effectiveness.

Thus, as shown by the analysis of the revealed information about the current level of technology in this field, the known devices for displaying visual information, namely outdoor advertising, are structurally complex, bulky, and do not differ in the speed of information delivery and ease of operation.

Declared as a utility model, a device for outdoor advertising allows to achieve a new technical result - increasing the effectiveness of outdoor advertising by simplifying, improving the reliability of the design of the device, improving the convenience in its operation and ensuring the efficiency of advertising.

The following set of essential features characterizes the essence of the proposed utility model and contributes to the achievement of a new technical result.

A device for displaying visual information containing a housing made in the form of a geometric shape of arbitrary shape, on which is mounted a screen for advertising, a computer information source, wireless means connecting a computer information source and a screen, characterized in that the screen is made in the form of an organic light-emitting display OLED technologies, wireless communications are made in the form of transceivers, structurally integrated into a computer information source and displays, when th source of information is made mobile.

The result is achieved by the fact that the computer source of information is made in the form of a laptop and placed on a vehicle.

Providing the device with a computer source of information and a wireless channel for transmitting information allows you to quickly transfer the necessary image from the source of information to the screens for advertising. It also provides greater efficiency in changing the advertising image.

The implementation of the screen for advertising in the form of organic light-emitting displays OLED-technology, allows you to easily and securely mount displays on cases of any configuration and size.

The implementation of wireless communications in the form of transceivers, structurally integrated into a computer information source and displays, allows the transmission of images at a distance from the information source to the displays via a wireless channel.

The device is illustrated using the drawing, where:

figure 1 shows a device for visual display of information.

A device for displaying visual information includes a housing 1 for advertising, made in the form of a geometric shape of arbitrary shape, most often a rectangle on which is installed a screen 2 for advertising, a computer source 3 of information, wireless communications linking the computer source 3 of information and screen 2 and representing a wireless channel 4 for transmitting information.

Screen 2 is made in the form of an organic light-emitting display OLED technology (Organic Light Emitting Device), which is a thin organic light-emitting device in the form of a film. As the screen, you can use the FOLED display (Flexible OLED display, in translation - flexible OLED display). This is because the flexibility of these displays allows them to fit on a flat or any curved surface. You can use TOLED displays (Transparent OLED display, translated - transparent OLED display), SOLED displays (Stacked OLED display, multi-layer, translated - “stacked”) and other types of OLED display technology. The distinctive features of these displays include their unusual subtlety and lightness, strength and durability, low energy consumption, wide temperature range, large viewing angle and very high response speed. OLED displays have increased resistance to kinks and resistance to external influences.

The greatest successes in the development and production of OLED technology displays were achieved by such companies as Universal Display Corporation (see http://www.universaldisplay.com), Kodak (http://www.kodak.com), Du Pont ( http://www.dupont.com) and others.

The wireless channel 4 for transmitting information is made in the form of transceivers (not shown in Fig.), Structurally integrated into a computer source 3 of information and displays 2, capable of transmitting information over a distance.

Wireless channel 4 for transmitting information is any currently used type of information transmission over a distance, for example,

Wi-Fi technologies (http://wi-fi.auditory.ru/, http://www.wit.ru/prices/price_wifi.php) or Bluetooth (http://www.altonika.com/products.php ? id = 155, http://www.plaza-ua.com).

In this case, the computer source of information 3 is made mobile in the form of a laptop or computer with an autonomous power supply (not shown in the diagram) and is placed on any type of transport, for example, in a car 5.

The housing 1 for advertising may be different in size and may represent any advertising design, namely:

- billboard, superboard and super site, i.e. trunk billboard located along the road,

- firewall, i.e. large-format construction on the end walls of houses and buildings,

- roof installation, i.e. construction located on the roofs of houses and buildings,

- designs related to the so-called "outdoor furniture" - city format and city board, i.e. freestanding structures on city streets in the form of panels,

- pillar, i.e. advertising stand,

- panel bracket, i.e. a panel structure mounted on poles, as well as various other panel constructions.

The device operates as follows.

On the housing 1 for advertising in a known manner adapt the screen 2 of the required size, made in the form of an OLED display, with a transceiver structurally built into it.

An operator passing an advertising building 1 equipped with an OLED display turns on a computer information source 3 — a laptop or a computer — and sends the image via a wireless channel 4 for transmitting information to screen 2. This can be either a static or a dynamic image. It all depends on what information is embedded in the source of 3 information. Advertising can be changed almost every day. Advertising is quick, simple, reliable.

As a result of the application of this utility model, it is possible to obtain a technical result - increasing the efficiency of outdoor advertising by simplifying, increasing the reliability of the design of the device, improving the convenience in its operation and ensuring the efficiency of advertising.

Therefore, the proposed utility model meets the patentability criterion of "industrial applicability".

Claims (2)

1. A device for displaying visual information, comprising a housing made in the form of a geometric shape of arbitrary shape, on which is installed a screen for advertising, a computer information source, wireless means connecting a computer information source and a screen, characterized in that the screen is made in the form of an organic light-emitting display OLED technology, wireless communications are made in the form of transceivers, structurally integrated into a computer information source and displays, is the source of information is made mobile. 2. The device according to claim 1, characterized in that the computer source of information is made in the form of a laptop and is placed on a vehicle.