RU66967U1 - IDENTIFIER FOR ACCOUNTING THE PROMOTION OF GOODS IN THE MARKET - Google Patents

Abstract

The utility model relates to electronic systems. Its use in the manufacture and sale of products to provide information on the authenticity of products and the history of sales dates (resales) of products, as well as to obtain information for marketing research by the manufacturer, allows to obtain a technical result in the form of simplification and increased reliability of the method and identifier. This result is achieved due to the fact that the identifier for accounting for the promotion of goods on the market is a card designed to be placed on the product and (or) on or in the packaging of this product and suitable for printing information on it by the printing method, while on the front surface of the card are printed with the possibility of irreversible separation of one or more strips with a hidden unique number each, made with the possibility of irreversible disclosure of a hidden unique number of each of the strips; in addition, on the front surface of the card there is information necessary for verifying the authenticity of the goods using a unique number from the next of the strips after the disclosure of this number.

Description

Technical field

The utility model relates to electronic systems and can be used in the manufacture and sale of products to provide information on the authenticity of products and the history of dates of sales (resales) of products, as well as to obtain manufacturer information for marketing research.

State of the art

Currently, many product identifiers are known.

So, in the patent of the Russian Federation for utility model No. 31730 (published on 08.27.2003) a label is glued to the packaging of the product, on the back of which a unique combination of characters is applied, covered by a removable grid. When reading this combination, you can get information about the purchased product. The simplicity of this identifier is at the same time a drawback when checking with it the purchased goods, because the current level of technology makes it easy enough to copy such an identifier and place it on counterfeit goods.

Higher security provides the identifier described in the patent of the Russian Federation for the invention No. 2292587 (publ. 01.27.2007). In this identifier, in addition to the identification number printed on its surface, a radio frequency tag is used, read by the corresponding reader. However, the need for this RFID tag reader, as well as this tag itself, is a drawback of this solution.

The patent of the Russian Federation for utility model No. 24744 (published on 08.20.2002) discloses an identifier containing a means for transmitting and receiving messages, intended to provide communication with a user means for transmitting and receiving a request. The presence of this tool in the identifier complicates its design.

An even more complex marking is described in the patent of the Russian Federation for utility model No. 22715 (publ. 04/20/2002) and in the patent of the Russian Federation for invention No. 2281552 (publ. 10.08.2006). These documents disclose the identifier of the goods in the memory of which an electronic digital signature (EDS) is stored, which is verified upon the acquisition of goods. The disadvantage of such an identifier is the need for a complex system for checking digital signatures, which are not even legalized in the Russian Federation.

The closest to the claimed utility model should be considered the solution described in the patent of the Russian Federation for the invention No. 2133810 (publ. 09/27/1999). The information carrier for an instant prize draw when purchasing goods consists of two parts, with identification codes printed on each part. On each of the parts there are separate fields hidden by the erased layer. One of the fields on which information about the presence of a win is displayed is opened by the buyer.

A field located on another part of the carrier is opened upon presentation of a win.

The specified identifier is intended for instant prize drawing and is not intended to provide information regarding the authenticity of products.

Utility Model Essence

The objective of this utility model is to ensure the uniqueness and simplicity of informing consumers about the quantity

reselling the purchased goods and obtaining information for marketing research by the manufacturer, as well as providing guarantees of the authenticity of the goods to distributors and consumers, simplification of “the work of state regulatory bodies to prevent fakes in the goods market. As a result, a simpler and more reliable (protected from dishonest actions) tool is proposed for accounting for the promotion of goods on the market.

This result is achieved in this utility model thanks to the identifier for accounting for the promotion of goods on the market, which is a card designed to be placed on the product and (or) on or in the packaging of this product and suitable for printing information on it in a printing manner, including hidden information erasable layer. The difference from the prototype is that on the front surface of the card printed on each other with the possibility of irreversible separation of several strips with a hidden unique number each, made with the possibility of irreversible disclosure of the hidden unique number of each strip; in addition, on the front surface of the card there is information necessary for verifying the authenticity of the goods using a unique number from the next of the strips after the disclosure of this number.

A feature of this identifier is that each of the strips has a protruding end, designed to facilitate the separation of this strip from the card.

In this case, the hidden unique number is either on the front side of each of the strips under an opaque coating, the removal of which leads to the irreversible disclosure of the hidden unique number, or on the back of each of the strips, the separation of which leads to the irreversible disclosure of the hidden unique number.

Information on the use of numbers from strips and strips with unique identification numbers can also be placed on other media, namely on (c) the instructions for the goods, on the packaging of the goods, on the product itself.

Another feature of the identifier for this utility model is that on the back of the card an adhesive coating is applied to adhere the card to the surface of the product or its packaging, or to the instructions for use of this product.

Brief Description of the Drawings

The utility model is illustrated by drawings.

Figure 1 represents the appearance of the identifier of the present utility model.

Figure 2 illustrates an algorithm for implementing product authentication using an identifier according to the present utility model.

Figure 3 shows an exemplary view of a site page designed to enter information from a card according to one of the options for accessing the manufacturer’s database when using the identifier according to the present utility model.

Detailed description of utility model

The appearance of the claimed identifier is shown in figure 1. The identifier for this utility model is card 1, for example, plastic or cardboard, the dimensions of which may correspond to the dimensions of a standard plastic card, although they may be different. The only condition for these sizes is the requirement that the front side of card 1 contains all the necessary information 2 and a place is provided for the placement of strips 3 described below. Information 2 is applied by printing (printed) on card 1. The content of this information 2 should help ensure the authenticity of the goods using a unique number from the next of strips 3.

Card 1 can be provided with an adhesive coating on the back for gluing the card to the surface of the product or its packaging, or to the instructions for use of this product.

Each of the strips 3 has a unique number assigned to the product during or at the end of its manufacture, and this unique number is hidden under an opaque coating (for example, under a protective mesh) that can be permanently removed to reveal a unique number. Otherwise, a unique number is applied to the back of each strip 3, which is applied to the front surface of the card 1 with the possibility of irreversible separation of each strip. This possibility of irreversible separation of each strip also takes place when a unique number is printed on the front side of the strip 3 and is hidden under an opaque coating, as described above.

Strips 3 are made of any suitable polymeric material (for example, polyvinyl chloride, tetrafluoropolyethylene, etc.) and are applied (glued, attached) to the front of card 1 either one on top of the other or one next to the other. To facilitate separation from the card 1, each of the strips 3 can be provided with a protruding end 4, which freely extends from the surface of the card 1. These ends 4 or the strips 3 themselves (if end 4 is not provided) are provided with serial numbers, the purpose of which is described below.

Using the claimed identifier is implemented using the steps of the algorithm shown in figure 2.

At step 11, each product at the production stage is assigned one unique number or several unique numbers. These unique numbers assigned to the goods in step 12 are entered into the manufacturer's database. Such a database is stored in the memory of the corresponding server - the manufacturing company itself or a company supporting hosting for the manufacturer - together with the corresponding management system

database (DBMS). The execution of the database may be any known or newly developed and does not affect the use of the claimed identifier.

At step 13, each of the unique numbers assigned to a particular product is applied to a separate strip (3 in FIG. 1) having a serial number. Each such strip is made so as to hide the unique number printed on it from the observation (step 14), or this strip is attached on the front surface of the identifier card in such a way as to hide the unique number printed on it from the observation (step 15). In this case, a unique number is applied with the possibility of irreversible disclosure of this unique number - either when removing the opaque coating, if the unique number is applied to the front surface of the strip 3, or when separating the strip 3 from the surface of the card, if a unique number is printed on the back of the strip 3.

At step 16, the information necessary for verifying the authenticity of the goods using the hidden unique number from the next strip after the disclosure of this unique number is applied to the front of the card. At step 17, the finished identifier card is placed on the product or its packaging, or on instructions for its use.

At the next sale (resale) of the goods, the hidden unique number printed on the first in order of the remaining strips 3 is opened and it is read (step 18). Then (step 19), the authenticity of the goods is verified by contacting the manufacturer’s database using the information on the front side of the card and the unique number read out, as well as the serial number of the strip on which the read unique number is applied.

Strips 3 can be applied to the front surface of the card 1 on top of each other. In this case, each successive strip 3 is irreversibly separated from card 1 (the remaining strips 3 are not removed) and is used

to verify the authenticity of the goods. In this case, it is convenient to place a unique number on the back of the strip 3. However, the strip 3 can be applied to the front surface of the card 1 and one after the other (for example, in parallel). In this case, a unique number can also be applied to the back of each strip 3. If, however, a unique number is applied to the front side of strip 3 and hides under an opaque coating, and the strips are placed one on the other, this opaque coating can be removed from strip 3 without being separated from the card 1, but then at the next check it will be necessary to remove strip 3 with the unique number opened in order to open the next (not yet used) unique number.

After the next purchaser of the goods wishes to verify the authenticity of this goods, he can act in one of at least three ways mentioned in the information 2 printed on card 1.

If the acquirer uses the Internet, the procedure for accessing the database will be as follows.

The purchaser of the goods enters from the user’s computer via the secure communication channel to the manufacturer’s web site indicated in information 2 on card 1. On this site, the user selects a page for entering information from the card. Figure 3 shows an exemplary view of such a page. The user enters in the corresponding field of this page that unique number that was read in step 18 from the next strip 3, as well as the serial number of this strip 3 (if used). The software (software) of this site compares the entered unique number with the number entered in the manufacturer's database. The result of the comparison - the answer about the authenticity of the goods - is displayed on the screen of the user computer. At the same time, using the specified software, the serial number of strip 3, the read unique number, and information identifying this

the treatment of such information may be, for example, the date of the request, the IP address from which the request was made, as well as contact information (email address, phone, etc.) of the user.

After receiving confirmation from the user computer about receiving a response about the authenticity of the checked goods, the verified unique number is deleted from the manufacturer’s database.

If the acquirer uses mobile communications, then the procedure for accessing the database will be as follows.

The purchaser of the goods sends an SMS or USSD request from the user’s mobile device (cell phone, for example) to the manufacturer’s database address indicated on the front of the card. This request reports a unique number read from the next strip 3, as well as the serial number of this strip 3. Comparison using the manufacturer’s database software of the entered unique number with the number entered in the manufacturer’s database is carried out, as in the case of using the Internet, but a response about the authenticity of the goods is displayed on the screen of the user’s mobile device in the form of SMS or USSD messages. Then, as in the previous case, the serial number of strip 3 with a unique number and information identifying this request is stored in the database. And after receiving confirmation from the user’s mobile device about receiving this response, the software removes the verified unique number from the manufacturer’s database.

Finally, in the event that the purchaser of the goods uses telephone communications, the procedure for accessing the database will be as follows.

The purchaser of the goods sends a call to the operator from the user telephone number by the number indicated on the front side of the card. When the operator answers, he is informed of a unique number read from the next strip 3, as well as the serial number of this strip 3. The operator enters

from his workplace, connected via a secure communication channel to the network site of the manufacturer’s database, in the corresponding field of the page on this site (see Fig. 3), the operator is given a unique number read from the next strip 3, as well as the serial number of this strip 3. A comparison using the manufacturer’s database software of the entered unique number with the number entered in the manufacturer’s database is carried out, as in the case of using the Internet, but the answer about the authenticity of the goods is displayed on the screen of the operator’s workplace Ator. This response about the authenticity of the goods is transmitted by the operator to the user phone, or the operator sends this response to the email address specified by the calling user. Then, as in previous cases, the serial number of strip 3 with a unique number and information identifying this request is stored in the database. And after receiving confirmation from the user about receiving this response, the software deletes a verified unique number from the manufacturer’s database.

It should be noted that each unique number is selected according to the rules of random numbers and is a chain of characters from the numbers and letters of the alphabet of any country. For example, it could be a chain like this: 43534hkdg13kkjhjkhkj.

The sample page shown in figure 3, contains a field 10 with dim characters, which can be used as numbers and letters of the alphabet of any country. These symbols in field 10 are used to protect the site and server of the manufacturer’s company from network viruses and hacker attacks to confirm that the user has applied for verification (anti-spam protection) in order to prevent empty requests.

To obtain information for marketing research, the manufacturer of goods on the site must provide editable

fields for entering information by the consumer, such as Last Name, First Name, Age, Gender, Country, City and / or other fields sufficient for the conduct of marketing research. For convenience, it is also desirable for the manufacturer to provide two fields for the consumer to enter a return electronic address: the first to indicate the address, the second to specify the address, so that the report on the authenticity of the goods is also sent to the specified email address.

The serial number of strip 3 allows the manufacturer to take into account the number of resales of the goods.

Although the present utility model is described by examples of its particular embodiments, those skilled in the art will understand that these particular embodiments may have various modifications and variations falling within the scope of the present utility model, which is determined only by the attached utility model formula, taking into account equivalents.

Claims (5)

1. An identifier for accounting for the promotion of goods on the market, which is a card designed to be placed on the product and (or) on or in the packaging of this product and suitable for printing information on it in a printing manner, including information hidden by an erasable layer, characterized in that on the front surface of the card are applied one on the other with the possibility of irreversible separation of several strips with hidden unique numbers each, made with the possibility of irreversible disclosure of the unique number of each of the packages yanutyh strips situated on top of the others, in addition, applied to information required to authenticate the said item using the unique number to another of said strip after expansion of the numbers on the front surface of the card. 2. The identifier according to claim 1, in which each of these strips has a protruding end, designed to facilitate the separation of this strip from the card. 3. The identifier according to claim 1 or 2, wherein said hidden unique number is on the front side of each of said strips under an opaque coating, the removal of which leads to the irreversible disclosure of said hidden unique number. 4. The identifier according to claim 1 or 2, wherein said hidden unique number is on the back of each of said strips, the separation of which leads to the irreversible disclosure of said hidden unique number. 5. The identifier according to claim 1, in which an adhesive coating is applied on the back of the card to adhere the card to the surface of said product or its packaging.