RU49332U1 - ADVERTISING DEVICE - Google Patents

Abstract

The utility model relates to the field of equipment for advertising and can be used for advertising through changing advertising images. A device for advertising contains an advertising medium with advertising images installed on it, as well as a light source for illuminating advertising images. The advertising medium is made in the form of a drum with a bottom and a removable cover, which can rotate about its vertical axis by a side wall on which vertical slots are made, and advertising images are mounted on the inner surface of the side wall between the slots, and the light source is mounted on the cover. The device can be equipped with a vertical rod, fastened to the bottom of the drum and installed in the base with the possibility of rotation around its own axis by means of a drive.

Description

The utility model relates to the field of equipment for advertising and can be used primarily for advertising through changing advertising images that display different phases of the movement of the depicted object.

A device for displaying images containing advertising images made on a paper tape is known, the images being made in the form of pictures displaying different phases of the movement of the depicted object.

The tape is fixed on an advertising medium, for example, on the arch of the ceiling of an escalator. Passengers on the escalator, when moving the latter at a certain speed, move along the ribbon with the advertising images (pictures) displayed on it. Browse passengers images. placed on the medium are carried out through obturators placed between the image medium and passengers.

By means of shutters, the visual field of the pictures is divided into separate sections viewed by passengers from different angles, therefore at certain points in time the passenger sees only one part of the picture. limited by the shutter plates (the visibility area of the passenger at the moment), which is visible with greater brightness than the surrounding background.

When moving all visibility zones, the passenger gets the impression of a full view of the picture. The separation zones of two adjacent images do not affect the perception of images, since they are visible from different angles.

In the future, each next picture is superimposed on the previous one. creating a stroboscopic effect, and the passenger observes the dynamics of the images “as in a movie” placed on the medium.

The light source is placed behind the image carrier in relation to the observer.

(see RF patent No. 2182374, CL. G 09 F 19/22, 2001) the closest analogue.

As a result of the analysis of the known device, it should be noted that when it is used for advertising, observers need a means of transportation, and this greatly limits the scope of its use. Placing the image carrier linearly necessitates the use of large areas, and this is not always possible. In connection with the foregoing, it is very problematic to use a known device at exhibitions and fairs. In addition, the known device does not allow for the adjustment of its parameters over a wide range, which reduces the effectiveness of advertising.

The real useful model is the development of a device for advertising, which occupies small areas and provides an effective perception of various advertising.

The task is ensured by the fact that in a device for advertising containing an advertising medium with advertising images installed on it, as well as a light source for illuminating advertising images. new is that the advertising medium is made in the form of a drum with a bottom and a removable cover that can rotate relative to its vertical axis by a side wall on which vertical slots are made, and advertising images are installed on the inner surface of the side wall between the slots, and the light source is mounted on the cover , while the device can be equipped with a vertical rod, fastened to the bottom of the drum and installed in the base with the possibility of rotation around its own axis.

When conducting patent research, no solutions were found - identical to the claimed utility model, and therefore, the claimed utility model meets the patentability criterion of "novelty."

The information set forth in the application materials is sufficient for the practical implementation of the utility model.

The essence of the utility model is illustrated by graphic materials on which:

figure 1 - device for advertising, General view;

figure 2 - scan drum.

A device for advertising contains an advertising medium 1. made in the form of a drum, on the side surface of which there are vertical slots 2 located evenly along the side surface (wall) of the drum 1.

Drum 1 has a bottom 3 and can be equipped with a cap 4, on which a light source 5 is mounted. In some versions of the device, the cap may not be available. The light source in this case is supplied to the drum by known means.

Advertising images 6 are located on the inner surface of the drum between the slots 2. Each advertising image can represent a repeating pattern with a different arrangement of its parts, which, when the drum rotates, causes a multiplier effect, that is, the image moves according to a certain law.

To obtain the effect of animation, it is necessary to rotate the drum around its own axis by means of a drive or manually. To demonstrate advertising, an advertising medium can be installed on a display stand (not shown), which has the ability to rotate relative to the vertical axis of the drum 1.

In addition, the advertising medium can be installed autonomously. For this, the bottom 3 is connected to the rod 7, which is rotatably mounted by means of a drive (not shown) in the base 8.

The dimensions of the drum 1 can be very different. The dimensions of the slots 2 are made depending on the size of the drum, the size of the advertising images. When choosing the dimensions of the slots 2, it is necessary to take into account that, from a certain distance, the observer sees the advertising image located almost opposite to the slot located almost completely. These calculations are not complicated for specialists.

A device for advertising is as follows.

For the operation of the device, advertising images are installed on the advertising medium. To do this, remove the lid 4 and from the inside of the side surface of the drum 1 between the slots 2 fix advertising images made, for example, in the form of pictures. If it is necessary to obtain a multiplier effect during operation of the device, it is necessary to pay attention to installing them in a given sequence. The images are attached to the drum in a known manner.

For demonstration, an advertising medium with advertising images installed therein is rotated about the vertical axis of the drum.

If the advertising medium 1 is installed on the rod 7. then after placing on the inner surface of the drum advertising images and installation in the regular place of the cover, turn on the drive rotation of the rod. the rotation of which drives the drum 1 mounted on it.

Before the observer, when the drum rotates, the slots constantly change, and consequently the advertising images installed opposite them, resulting in the impression of movement of images fixed in the drum 1.

The operation of the device can be carried out both when using a light source, and in natural light.

Claims (2)

1. A device for advertising containing an advertising medium with advertising images installed on it, characterized in that the advertising medium is made in the form of a drum with a bottom having the ability to rotate about its vertical axis by a side wall on which vertical slots are made, and advertising images are mounted on the inside the surface of the side wall between the slots. 2. The device for advertising according to claim 1, characterized in that it is provided with a vertical bar fastened to the bottom of the drum and mounted in the base with the possibility of rotation around its own axis by means of a drive, the drum having a removable cover on which the light source is mounted.